Abstract Referring expressions are thought to be tailored to the needs of the listener, even when those needs might be costly to assess, but tests of this claim seldom manipulate,listener’s and ,speaker’s ,knowledge independently. The design of the ,HCRC Map Task enables,us to ,do so. ,We examine ,two ,‘tailoring’ changes in repeated mentions of landmark names: faster articulation and ,simplified ,referring ,expressions. Articulation results replicate Bard et al. (2000), depending,only on what,the speaker has heard. Change between,mentions ,was ,no greater ,when ,it could ,be inferred that the listener could see the named,item (Expt 1), and no less when the listener explicitly denied ability to do so (Expt 2). Word duration fell for speaker- Given listener-New items (Expt 3). Reduction was unaffected by the repeater’s ability to see the mentioned landmark (Expt 4). In contrast, referential form was more,sensitive to both ,listener- (Expt 3) and speaker- knowledge,(Expt 4). The results conform ,most closely toa Dual Process model: fast, automatic, processes let the speaker-knowledge prime word articulation, while costly assessments of listener-knowledge influence only referential form.