... The concept spillover effect has been discussed in broad contexts to understand the impact of one seemingly unrelated event and its associated entity (e.g., an organization, a region, a country) on the other (Yang & Wong, 2012). Spillover effects have been applied to, inter alia, brand extension (Balachander & Ghose, 2003), product promotion (Parshakov, Naidenova, & Barajas, 2020), service failures (Schumann, Wünderlichb, & Evanschitzkyc, 2014), tourism (Mitra, Chattopadhyay, & Jana, 2019;Yang & Wong, 2012), economy (Cheung & Ping, 2004), finance (Buckley, Clegg, & Wang, 2010), entrepreneurship (Aarstad, Haugland, & Greve, 2010) and real estate (Lin, Rosenblatt, & Yao, 2009). No research to date has attempted to understand the likely spillover effects exerted by travellers' airport service experience on their destination choice. ...