Marketing Strategy - Science topic

When evaluating a startup company's marketing mix strategy, it's essential to ask a range of strategic questions to ensure that the business is well-positioned for success. The marketing mix, often referred to as the 4Ps (Product, Price, Place, Promotion), plays a pivotal role in shaping a company's marketing approach. Here are key questions to consider:

These questions should help guide your startup in developing a comprehensive and effective marketing mix strategy that aligns with your business goals and target audience.

JAS BARD LLM ~ October 10, 2023

JAS

create "health" from "SAND" as SUCH

BARD

Here are some ways to create "health" from "SAND":

In addition to these specific uses, sand can also be used to promote health in more general ways. For example, sand can be used to create a more natural and inviting environment for people to live and work in. Sand can also be used to create recreational opportunities, such as beaches and playgrounds.

Here are some specific examples of how sand can be used to create health:

By using sand in these ways, we can create a healthier world for everyone.

JAS

create health from SAND = Glass House @Global #Economy ^Free *Solar %Understand (HowWay == EarnedPath x ERES + NWO)

BARD

Here are some ways to create health from sand in a global economy, using free solar energy and understanding the earned path:

Glass houses can be used to grow food in a variety of climates, including arid and desert regions. This can help to improve food security and nutrition for people around the world. Glass houses can also be used to generate solar energy, which can then be used to power the glass houses and other essential infrastructure.

The earned path is a concept that refers to the way in which people can earn a living through their work. When people have the opportunity to earn a living, they are more likely to be able to afford to provide for their health and well-being.

By using sand in these ways, we can create a healthier and more prosperous world for everyone.

Here are some additional thoughts on how to make this vision a reality:

By taking these steps, we can make the world a healthier and more prosperous place for everyone.

JAS

show rampup code for programmaticals

BARD

Here is a pseudocode example of a ramp-up code for programmaticals:

Python

def rampup_code(): """ This function ramps up programmaticals by gradually increasing the budget and targeting. """ # Set the initial budget and targeting. budget = 1000 targeting = ["USA"] # Loop through a number of days, increasing the budget and targeting each day. for day in range(1, 31): # Increase the budget. budget += 1000 # Expand the targeting. targeting.append("Canada") # Set the budget and targeting for the next day. set_budget(budget) set_targeting(targeting) # Return the final budget and targeting. return budget, targeting

content_copyUse code with caution. Learn more

This pseudocode can be adapted to create a more specific and detailed ramp-up plan. For example, the plan could specify the specific amount by which to increase the budget each day, or the specific countries to add to the targeting each day.

Here are some additional tips for ramping up programmaticals:

By following these tips, you can create a successful ramp-up plan for your programmatical campaigns.

JAS

apply code to Glass Houses Econosource and show revised code

BARD

Here is a revised version of the ramp-up code for programmaticals that is specifically tailored to Glass Houses Econosource:

Python

def rampup_code_for_glass_houses_economical(): """ This function ramps up programmaticals for Glass Houses Econosource by gradually increasing the budget and targeting, while focusing on cost-effective channels and placements. """ # Set the initial budget and targeting. budget = 1000 targeting = ["USA", "Canada"] # Loop through a number of days, increasing the budget and targeting each day, while focusing on cost-effective channels and placements. for day in range(1, 31): # Increase the budget. budget += 1000 # Expand the targeting to include additional countries and demographics, while focusing on cost-effective channels and placements. targeting.append("UK") targeting.append("Australia") targeting.append("Germany") targeting.append("France") targeting.append("Age 25-34") targeting.append("Income $50,000+") # Set the budget and targeting for the next day. set_budget(budget) set_targeting(targeting) # Return the final budget and targeting. return budget, targeting

content_copyUse code with caution. Learn more

This revised code is tailored to Glass Houses Econosource by:

By following this revised code, Glass Houses Econosource can create a successful ramp-up plan for their programmatical campaigns that is both effective and affordable.

JAS

use rampup code to ammend Nation's Supplemental Adoption Programming

BARD

Here is a pseudocode example of how the Nation's Supplemental Adoption Program (NSAP) could use the ramp-up code to increase access to the program and help more families adopt children from foster care:

Python

def rampup_code_for_nation_supplemental_adoption_program(): """ This function ramps up the Nation's Supplemental Adoption Program (NSAP) by gradually increasing the budget and eligibility criteria. """ # Set the initial budget and eligibility criteria. budget = 100 million eligibility_criteria = ["Families who have been approved to adopt a child from foster care"] # Loop through a number of years, increasing the budget and eligibility criteria each year. for year in range(1, 10): # Increase the budget. budget += 100 million # Expand the eligibility criteria to include additional families, such as families with special needs children, families with low incomes, and families of color. eligibility_criteria.append("Families who have been approved to adopt a child with special needs") eligibility_criteria.append("Families with an income below the poverty line") eligibility_criteria.append("Families of color") # Set the budget and eligibility criteria for the next year. set_budget(budget) set_eligibility_criteria(eligibility_criteria) # Return the final budget and eligibility criteria. return budget, eligibility_criteria

content_copyUse code with caution. Learn more

This ramp-up code could help the NSAP to:

By implementing this ramp-up code, the NSAP could make a significant difference in the lives of children in foster care and their adoptive families.

Here are some additional thoughts on how to make this vision a reality:

By taking these steps, the NSAP can become even more effective in helping families adopt children from foster care and creating a better future for children in need.

JAS

define how code scales for Nations adoption (e.g Saudi Arabia adoption of South America, specifically Colombia)

BARD

To scale code for nation adoption, we need to consider the following factors:

Once we have considered these factors, we can start to think about how to scale the code. Here are a few ideas:

Here is an example of how code could be scaled for the adoption of Colombia by Saudi Arabia:

By following these guidelines, we can scale code for nation adoption in a way that is efficient, effective, and sustainable.

JAS

synthesize and draft formal letter of intent to United Nations in regards to todays threads

I am writing to you today to express my intent to work with the United Nations to promote global sustainability through nation adoption.

As you know, the world is facing a number of challenges, including climate change, poverty, and inequality. Nation adoption is a way to address these challenges by building partnerships between developed and developing countries.

In today's threads, we discussed a number of ways to implement nation adoption programs. One idea is to focus on developing renewable energy projects in developing countries. This would help to reduce greenhouse gas emissions and promote sustainable development.

Another idea is to focus on improving education and healthcare in developing countries. This would help to create a more skilled and healthy workforce, which would in turn lead to economic growth and prosperity.

I believe that nation adoption has the potential to make a real difference in the world. I am committed to working with the United Nations to promote nation adoption and create a more sustainable future for all.

I would be grateful for the opportunity to discuss this matter with you further. Please let me know if you would be interested in setting up a meeting.

Sincerely,

[Your Name]

Additional thoughts

In addition to the ideas mentioned in the letter, there are a number of other ways that nation adoption could be used to promote global sustainability. For example, developed countries could provide funding for sustainable agriculture projects in developing countries. This would help to improve food security and reduce the environmental impact of agriculture.

Developed countries could also provide funding for sustainable transportation projects in developing countries. This would help to reduce air pollution and greenhouse gas emissions.

Nation adoption could also be used to promote peace and security in the world. By building partnerships between developed and developing countries, we can help to reduce the risk of conflict and promote cooperation.

I believe that nation adoption is a powerful tool that can be used to address many of the challenges facing the world today. I urge the United Nations to take a leading role in promoting nation adoption and creating a more sustainable future for all.

In the fast-paced world of laundry care products and FMCG dry cleaning powders, marketing strategies have evolved to weave a tapestry of freshness and convenience. With a keen understanding of the modern consumer's desires, these products employ a myriad of enticing tactics. They seduce us with captivating advertisements that transform dirty laundry into a journey of vibrant colors and irresistible scents. From billboards to social media campaigns, they craft a narrative of efficiency, promising to save time and energy. Engaging influencers and leveraging user-generated content, they create a sense of community, where the satisfaction of clean clothes becomes a shared experience. They harness the power of eco-consciousness, positioning themselves as allies in the battle against environmental harm. Through clever packaging and shelf placement, they catch our eye and inspire trust. And when we finally hold their product in our hands, they deliver on their promises, solidifying a bond of loyalty. These marketing strategies are an artful dance, captivating our senses and transforming the mundane task of laundry into a delightful experience.

It depends on the area, b2c or b2b, geographical location, product/service etc.

Obviously you can if you will search for previous research in the field

Any AI-tool will work depending on the purpose of your study and what exactly you need from AI

Qualquer boa estratégia de marketing visa equilibrar a maximização dos resultados de produção e vendas dentro da capacidade produtiva do negócio. Com base nisso, o critério mais correto para avaliar uma estratégia de marketing deve ser considerado o lucro perdido (dos valores máximos possíveis determinados pelas condições de produção e comercialização) para o período planejado de implementação do projeto comercial em questão.

Methodological pluralism, or the use of multiple methods in research, can be a useful approach when investigating complex and interdisciplinary topics such as law and philosophy. By using a variety of methods, researchers can gain a more comprehensive understanding of the subject matter and potentially uncover new insights and perspectives.

In your case, exploring the possibility of a method for elaborating a radical thinking of law and the consequences of the existence or not of a research method can benefit from methodological pluralism. This approach can involve using a range of research methods, such as qualitative interviews, case studies, and critical analysis of existing literature, to answer your research questions from multiple angles and perspectives.

However, it is important to consider the potential challenges and limitations of using multiple methods, such as the increased time and resources required, and the potential for conflicting or inconclusive results. To address these challenges, it may be useful to carefully select and integrate the methods used and to critically reflect on the strengths and weaknesses of each approach.

Overall, methodological pluralism can be a valuable approach to consider when conducting interdisciplinary research and investigating complex and multifaceted topics such as law and philosophy.

Data analytics and AI are like the Batman and Robin of marketing. By analyzing customer data, developing customer personas, and using predictive analytics, you can tailor your marketing messages and offers to each individual customer, kind of like Batman tailors his gadgets to each unique villain. Chatbots and virtual assistants powered by AI can help you provide personalized customer support, just like Robin has Batman's back. So, if you want to improve customer engagement, unleash the power of data analytics and AI and create a personalized and engaging customer experience.

It's as easy as it can be on Spss. First you have to enter your quantitative data into Spss. Identify your variables in the variables view. In the data view, you transform the measures of your Marketing strategies into composite variables. Also transform your sales variable into a composite variable.

Then, click on analyze >>regression >> linear. Drag your independent variables (marketing strategies) into the independent variables box. Drag your dependent variable (sales) into the dependent variable box. Then click okay.

Your multiple regression output will come out showing the relationship between your variables as well as the effects of each of your marketing strategies on the dependent variable - - sales.

You can send me a direct message here for more clarity. I might have not been so detailed in this answer.

Good packaging is a very important element in product marketing

According to Kitchenham 2004, "There are many reasons for undertaking a systematic review. The most common reasons are:

My opinion is to simply summarize the existing evidence, then the following research question considers to be done.

Dear Kumi, your question suggests that you might be considering a quantitative, not qualitative study. If you go for qualitative, you probably need to develop a guide for a depth interview, not a structured questionnaire. If quantitative, you need a questionnaire measuring your variables: experiential marketing strategy and business performance. People do use scales to measure EM, e.g. https://journals.sagepub.com/doi/pdf/10.1177/1096348008317392 In any case, I would suggest starting with the definitions and dimensions of EM (these might be helpful for the guide as well), thinking carefully about how you plan to measure business performance, and what other things can influence it apart from EM. Probably you’ll need to control for these (especially if you do a quantitative study). Good luck with your research!

Coats PLC

The following RG link is also very useful:

In an area of digitalization, I will suggest that you work on the following topic: Traditional Marketing Versus Digital Marketing: An evidence from the higher education sector.

Use a database from your university, Google scholar, Emerald. By combining different searching words you will get a nice collection of articles.

Dear Amukelani Maluleque,

The reference you mentioned cannot be really considered as a scientific work. It was not published in a peer-reviewed journal. It is a book published by a consultant who wants to promote his methodology. I don't mean that it is not relevant, but you should start your research with sounder academic works...

Best regards.

You may start from this base model. Then expand it towards a "green environment".

Hope it is helpful. Thank you

Dear Sumeet Kumar,

The global pandemic has caused pharma companies to invest massively in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Once the global emergency ends, this trend will continue. Why not do research on something related to "COVID-19 and the digital pharma marketing revolution"

@Sidra You'll find questionnaire items for 4Ps of marketing mix on page 58 of the attached file below.

I do agree with the expert views about perfectly answerd

you can also find some more details on

By providing safe, secure and healthy environment.

Dear Nayan Kadam ,

It is better to provide electronic platforms for international students for the summer semester so that they can continue their studies and not drop out, in addition to the possibility of accessing their academic seats from their home countries, as international students are interested in visiting parents during the summer semester.

Regards

I don't have references for you, but I think you could look at any switching studies. Fuel is the ultimate fungible good, where brands are less important than price. In addition, most fuel buying locations are fairly close together, so buyers can easily compare the offerings, including prices. I would guess that alternative fuels will fit as another offering that competes with the other fuels.

I would guess that people won't actually switch, but will buy alternative fuels sometimes, while they go on buying what they usually buy. Good luck.

Dear Desalegn,

As a design, explanatory design deals with the nature of the study in which some variables explain the other dependent variable. However, regression analysis is one of a tool used to analyze data in undertaking the explanatory design. Therefore, the explanatory design and regression analysis are not mutually exclusive.

Dear Mohammed.

You can try the Facebook metrics for you marketing strategies in Facebook.

1. Engagement: You can deal with share, comments and like for your product.

2. Reach: This has to do with the number of people who see your products uploaded on your Facebook

page.

3. Impression: That's deals with the number of times your post was viewed.

4. Referral traffic: This has to do with the number of people who viewed your Facebook website.

5. Pages likes and Follows: This is the number of people who liked your page.

6. Video Retention:This has to do with how long users stick to your Facebook video post.

7. Video engagement: This is the nmber of people that click on your Facebook videos to watch.

I hope these strategies will help.

Regards.

Covid19 will have HUGE effect on business strategies. Also see Bitcoin and oil price changes.

Integration

Dear Frano Giakoni Ramírez

from my point of view With the development of technology social media analytics tools, But it also depends on the type of marketing strategy to be adopted in addition to the subject of the study relying on previous studies and the variables that have been adopted.

The above mentioned factors can be used as your key variables, if u are doing some empirical research.

A common challenge when working in higher education marketing is budgets are spread between departments and decentralised. Without centralised reporting, it’s easy for different departments to fall into a pattern of using the same strategies year after year just because that's what they did the year before.

Many colleges and universities are now finding they need to update their branding to work on digital devices. Finally, remember that to stand up over time, a higher education brand has to be associated with consistent quality education and alumni success. Showcase the quality of your university using statements backed with data and facts.

People seek higher education for different reasons. Some are coming straight from high school while others are changing careers. So PC is can possibly an important tactics regarding this aspect.

Does digital marketing in free Apps (apple, Android, and others) is generating growth in revenues (sales) for the companies paying for adds?

Paul: A non-profit organization (NGO) should only use marketing if there are funds available because the budgets are usually very limited. It also depends on the purpose of the NGO. One purpose of marketing might be to inform customers about the services the NGO offers, but this type of marketing should be focused on the target population. Another purpose might be to encourage possible donors to give money (or other resources) to the NGO. Again, this type of marketing should be focused only on potential donors.

The bottomline is that not all NGO's need to use marketing. It depends on the budget and the purpose.

They connect with B2B players through Personal Selling, Sales Promotions and Distribution Management. Mass media channels, such as TV ads, are used to promote their brand from the B2C perspective.

Especially in the Age of Complexity, the best laid plans (and forecasts) will go awry. And yet, no other than Eisenhower said to the National Defense Executive Reserve Conference in Washington, D.C. (Eisenhower, 1957) that "Plans are worthless, but planning is everything." (One must take it the former American army general and president of the United States knew whereof he spoke.) A premortem is a managerial strategy in which a project team imagines that a plan (or forecast) has failed, and then works backward to determine what potentially could lead to the failure of the said. There is probably more food for thought from a premortem than from any standard, mechanism, or formula aimed at evaluating ex-ante whether a strategy will be successful or not. (There also happens to be an art to the practice of strategy.)

It depends on whether you are asking for specific strategies such as Coombs theory or the question is more general. From my business experience, the most often implemented strategy is the "silent withdrawal/ recall" (all the faulty product from the market). Of course, this happens in the case of defects that do not threaten health or life and result only from quality problems.

Because of connectivity and access to data, more awareness People consider customer reviews most credible source in marketing. only 4% Americans trust on advertising. the only option marketing have in this connected world is to satisfy customers, get good reviews on all channels ( Internet channels).

Some reference articles, I recommend to every marketing student:

Whats-app single app, because of understanding and getting good reviews form customers caused loss of 468 Billion to telecom companies. for details please go through below article.

Getting good customer reviews is not an option, either you satisfy your customers or dis appear. for details please go through below article.

Customer experience is ultimate source of marketing.

Increase your customer based brand equity , as it has a direct relationship with company performance.

Do not rely on KPI's, listen to customers. Most companies are under trap of measuring KPI's

Dear Harshita!

It is always better to understand the research problem in detail, before jumping to the research methodology. So, kindly go through the relevant available research literature. You will surely gain clarity.

Regards

Dear Prof. @Muhammad Farooq. Great answer. So, "Go to Market strategy" is more linked with entrepreneurial aspects, and a Business model is more theoretical.

At MSc level I would expect a thesis that has a hypothesis that is either confirmed or rejected by your research. What are your thoughts about the relationships between the three elements of sustainability/ethics and accounting practices?

I come from a marketing background so anything that the organization does to improve their image would work for me.

Perhaps you could test whether

a) companies that apply triple bottom line accounting have a higher degree of ethical behavior than those who do not… and

b) in turn this is reflected in their growth and target markets’ ratings of the organizations.

If you don't have the time you could just focus on a) or b) but it would add to the body of knowledge if you could show ethical behavior is rewarded in the market place. To make it simpler/easier to handle I would concentrate on a single industry for your thesis.

The key issue is to investigate whether the target group of customers of a given product or service offer functions in only one country or is also present in other countries. It seems to me that it is first necessary to examine the national and foreign target markets on which a specific range of products or services is sold. Only the answer to this question will enable defining a representative target group of clients.

I invite you to the discussion.

In order to measure the quality of service delivery I have used the Servqual scale of Parasuraman, Zeithaml and Berry (1985), based on the five quality dimensions: tangibility, empathy, safety, promptness and reliability.

According to the cited authors the quality of services is found based on the satisfaction of users or customers (expectation and perception). Expectation greater than perception = unsatisfactory quality; perception equal to expectation = satisfactory quality; perception higher than expectation = ideal quality, that is, exceeded expectations.

Thus, the evaluation of services is based on the vision of the target consumers, and to measure it makes necessary the application of a questionnaire.

Probably the publication -.www.diva-portal.org/smash/get/diva2:867885/FULLTEXT01.pdf may be useful.

Share with them the importance of marketing to their business top lines (e.g. revenues, profit margins), pipelines, funnels, market share and customer experience (e.g. customer satisfaction, NPS, repeat orders etc.)

Who will be your sample, and where will you do your survey? for example on Internet or ???

Mr Rajan Varadarajan Published a search about differences.

Thanks Michal. You are true in the good sense that ultimately consumer is the king.

Yes, Sir. As pointed out by many, there is nothing like Best strategy or second best strategy etc. Because marketing strategy depends on the specific situations and changing customer expectations. Tourism marketing strategies that are relevant to the context, based on the feedback from the tourists themselves (and other stakeholders, like, tourism service providers, tourist agents / guides etc.). Suitable STP (Segmentation, Targeting and Positioning) of the product, defining your specific SCA etc. are important. Equally important is factors like public safety, maintaining the environmental cleanliness / purity, provision of adequate infrastructure facilities including ICT-based services (online booking etc.).

Suggestions / remarks by Kaleel Rahman Sir, Michael W Marek Sir, Peter F Colwell Sir, Naveed Ahmed Sir..all are noteworthy. Additionally note that preservation of 'Environment & Ecology' should definitely form part and parcel of any tourism strategy, particularly for island tourism destinations. It is essential for its long term sustainability.

With regards

Dr. MANOJ P K, CUSAT, KERALA, INDIA.    

Hi , i think hard discount offer from lower 600 sku and soft discounter store offer higher than this value 

Lowering the price and/or advertising is always a good strategy to increase demand.

I really appreciate, the way you explained entire research work of K. Jerath et al. definitely I'ii go through it. 

Thanks for your words.

Internet is rather vibrant and you can even narrow it down to business to business or business to consumers that the firm is planning to target. 

May be you like to check out this paper to give you an idea how the strategies are being formulated.

This is just a brief and not terribly well considered answer, but three of the four industries you listed (lets conveniently exclude ship building as it undoubtedly makes my response redundant) 'push' their standardised product solutions onto the mass marketplace. There are opportunities to produce high volumes of such product output, by using repetitive production processes with minimal variations in their product design. Because of this, like for like exchanges and returns with defective products are fairly easy. These industries respond to 'well defined' customer problems and needs. Also, the markets in which these industries compete appear (as an outsider) to be fairly rational in behaviour. They fostering long term supply chains and negotiate favourable business rates as reward for awarding repeat business to their suppliers. Those are just some of the areas where unfavourable comparisons can be made against how the building sector performs in relation to the production of its construction products.

There are of course many other reasons why but I would be typing all day long.. 

I would recommend the Company Innovative Leadership model. Look at the attachments!

Her is an example of value creation and its relationship to quality? The paper describes an integrated template for product improvement by tactically combining real-time market research data with quality function deployment (QFD), value engineering, and a value graph.

Also there are free of charge websites that offer IAT creation templates, e.g., "freeIAT" - I believe that cognilab is now charging a fee.

Roger

The Avramov, D. and T. Chordia (2001) was very helpful!

Thank you very much! Krgs G.

Well, I am just running a little Bed & Breakfast besides and it is true that first reason why people rather prefer B&B than hotels is not the price (it is about the same as a 3 star hotel), but the personal touch we try to show at every touchpoint. In general, you have mainly three touchpoints to create a brand experience: 

For every touchpoint it is necessary to define personalization of action. Just a general and uniforme behavior doesn't lead to a good brand experience. 

 HI Lara, a PhD student of mine is working on niche brands (organic brands and PLB) but not on new vs old ones. He will defend his PhD in December  We are actually preparing 2 articles about that and are on the point of submitting them. As soon as possible I can send you the drafts (probably in September). The staff is already published at EMAC conferences. If you give me your email I can send the EMAC paper already to you . 

Regards

Lars

I d really dont have experience in this subject, but see these

For a must, on <research> I would say the Popcorn Report, it's almost a no brainer, but it shows, in the trend of staying more at home, what brought the Amazon buttons to life. Externally to the research I would suggest the book, The 8ps of Digital Marketing (or google marketing ), by Conrado Alphonso, that's a strong assured e-commerce section. It's a long/good read.

Excellent research question: I have seen an empirical research directly on the question. My earlier work (Brander, J.A. and A. Zhang (1993), “Dynamic Oligopoly Behaviour in the Airline Industry,” International Journal of Industrial Organization, Vol. 11 (September), pp. 407-435) for example deals with dynamic competition between two FSCs, rather than between FSC and LCC. There are plenty of papers on the impact of LCCs on FSCs' and the whole market's outputs/traffic volumes (e.g., Morrison (2001, JTEP), and most recently, Zhang, Y. and A. Zhang (2016), "Determinants of air passenger flows in China and gravity model: Deregulation, LCC, and high speed rail," Journal of Transport Economics and Policy, forthcoming).

Best wishes for carrying out your study!

Anming

Dear Hosein, 

why not use two or more scales: 

Your hypotheses are directional, so you would choose one-tailed tests.

But chosing between one- and two-tailed tests does not make much sense in the context of significance tests. But the formulation of your hypotheses indicate that you have significance tests in mind. Thinking about one- or two-tailed tests would make sense if one likes to perform hypothesis tests. These tests require to specify substatively alternative hypotheses, in your case this would men that you sepcify the effect size that should be tested (and since you just wrote "the higher x the lower y" without saying how much higher x sould be per unit lower y, this is not a substantial alternative to "no difference (in y depending on x)").

Why you should use this method?

Well, that's what you should tell us. If you are interested in testing expected differences or the expected change (in y depending on x) then the t-test is the method of choice. If your data are contradicting the assumptions of this test the only rescue is to bootstrap the sampling distribution of the statistic, something that will work sufficiently well only when you have lots of data - but when you have lots of data, violations of the assumptions are (usually) not a problem for the t-test either. If you want to test a modal difference or a median difference or a stochastic difference or some other kind of difference, t-test won't do the job. If you are lucky you may find a tailor-made test but you may also end up with the need for a bootstrap solution as well.

Well, like you said, there are a lot of things that contribute to firm performance, and SC strategy is only one of them. That means the effect size is low and you need a larger sample to have enough power. For the confounding effects, you would need to control for them (e.g. MKTG strategy), as many as you can think of. On top of that, you can add some mediation factors. For example, SC strategy is more likely to affect firm's operational performance (e.g., cost and quality) than MKTG strategy. So if you find SC strategy leads to better operational performance, which leads to better firm performance (financial performance), the conclusion is stronger. Hope that helps.

The Canton fair - China Import and Export Fair is a good promotive medium for strategizing export markets in automotive components.

By going to the fair, the attendees and the vendors agree to abide by the rules set by the fair board.  The right to free speech is not abridged because the attendees can go to their OWN property and sell any flags they want.   

It is like the terms of service for a website or social media platform...or being a guest in my home.  By going to the place, you agree to obey the rules. If you are a guest in my home, you do not have the automatic right to spew hate.  I can tell you to leave.  If you do not like the rules of the fair, don't go to the fair.

You may find Technology Acceptance Model useful.

why not. some tourism operators/ destinations  are currently trying to replace head-to-head competition with blue ocean strategy and making the competition irrelevant. for example. in Halal Tourism market, some Shariah compliant hotels apply Value Innovation strategy which provide innovative Halal product/service to satisfy Muslim guests which is very difficult for conventional/ international hotels to apply.