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Marketing Strategy - Science topic

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Do you have any companies in mind that are currently successfull because of their design and do not follow a minimalistic approach (like Apple or Porsche design does)? Maybe some that use a more playful or even psychedelic approach to product design...
Thanks!
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Coats PLC
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The quality of content and information that an Internet business, especially an emerging Internet business, has on web pages as part of their corporate identity has a special place in increasing customer satisfaction as well as its continuity.
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The following RG link is also very useful:
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I am writing my master thesis on consumer, preferences and brand loyalty and its marketing strategies in Germany and India. It is a comparative study so i wanted some articles regarding the same.
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Use a database from your university, Google scholar, Emerald. By combining different searching words you will get a nice collection of articles.
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According to the article by pantidos (2021), the wheel of motives captures the 12 biological motives that have helped humans to survive and thrive .neuroscience -based tools use knowledge of these behaviours drivers to build brands and develop marketing strategies, involve the likes of food colours and flavours and generate the idea of a new product.
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Dear Amukelani Maluleque,
The reference you mentioned cannot be really considered as a scientific work. It was not published in a peer-reviewed journal. It is a book published by a consultant who wants to promote his methodology. I don't mean that it is not relevant, but you should start your research with sounder academic works...
Best regards.
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Dear colleagues,
I need to develop a marketing model for the brand positioning strategy. The field of application is represented by green products, more precisely by organic food. Therefore, the basic theoretical concept is: green brand positioning.
The sample will be represented by companies that hold in their portfolio brands of organic food products (marketing and brand communication specialists), therefore the model created should represent the desired positioning (positioning strategy): formulation/elaboration of strategy, decision making and, possibly, the communication of the positioning strategy (through marketing mix). I would also like to use structural equation modeling for hypothesis analysis.
1. What research variables should be included in the model? (maybe a series of factors that influence the choice of the most appropriate variant of positioning strategy depending on the particularities of the internal and external environment of the company ...)
2. Do you know similar models in the field of brand positioning, which address especially the field of food or the field of green products (or more explicitly, organic food)? What works, articles could I consult in order to make the model proposal? What do you recommend?
Thank you for your help!
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You may start from this base model. Then expand it towards a "green environment".
Hope it is helpful. Thank you
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Could you please recommend a good topic for my MBA-Dissertation mainly around Pharmaceutical marketing. I believe the Covid-19 will significantly impact the way Pharma marketing operated earlier.
The brand managers/digital marketers would probably struggle to figure out the balanced operating model in a post COVID-19 world to commercialize their brand in a highly regulated space (B2B2C) which was primarily driven by sales reps. It would be interesting to know how pandemic has transformed the prescriber behavior and will they be open for sales reps visits which remained virtual for considerable time.
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The global pandemic has caused pharma companies to invest massively in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Once the global emergency ends, this trend will continue. Why not do research on something related to "COVID-19 and the digital pharma marketing revolution"
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Hi I am looking for a questionaire which involves questions on marketing strategy based on product, price, place, promotion. Help will be appreciated if anybody came accross such questionaire please refer.
Regards,
Sid
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@Sidra You'll find questionnaire items for 4Ps of marketing mix on page 58 of the attached file below.
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I am a student trying to write a marketing essay, and I found the topic of standardization versus adaptation is really interesting. But I still don't have any clue about the specific question that I can work on. This topic seems to be very well developed and I don't know if there is still a gap left for a not-so-clever student like me.
Do you have any suggestions? I am quite interested in social media strategy though, do you think it would be an appropriate topic in this area?
Thank you.
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I do agree with the expert views about perfectly answerd
you can also find some more details on
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how to develop a "Post-COVID 19" marketing strategy to promote the recovery of tourism economy ? and how to promote Russia as a destination for outbound tourism in China?
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By providing safe, secure and healthy environment.
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Starting summer school for international students at the university level is an exciting and challenging task. I would like to discuss how one can market the Summer School for international students by managing online and offline marketing strategies. Which other strategies would be helpful for the successful marketing of summer school?
Examples,
Online: Website, SEO, GoogleAds, Social Media
Offline: University collaborations
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It is better to provide electronic platforms for international students for the summer semester so that they can continue their studies and not drop out, in addition to the possibility of accessing their academic seats from their home countries, as international students are interested in visiting parents during the summer semester.
Regards
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I am looking for research on how consumers perceive the shift from traditional automotive fuels to biofuels, analyzing consumer behavior and the role of marketing in promoting alternative fuels. Perhaps someone is marketing in a cyclical economy. I would be grateful for any information.
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I don't have references for you, but I think you could look at any switching studies. Fuel is the ultimate fungible good, where brands are less important than price. In addition, most fuel buying locations are fairly close together, so buyers can easily compare the offerings, including prices. I would guess that alternative fuels will fit as another offering that competes with the other fuels.
I would guess that people won't actually switch, but will buy alternative fuels sometimes, while they go on buying what they usually buy. Good luck.
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The smallholder coffee growers have be using some of the marketing strategies in the last 5 years. This study is intended to assess the impact of the decisions they made and see whether the decisions they made have positive or negative changes in their lives.
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Dear Desalegn,
As a design, explanatory design deals with the nature of the study in which some variables explain the other dependent variable. However, regression analysis is one of a tool used to analyze data in undertaking the explanatory design. Therefore, the explanatory design and regression analysis are not mutually exclusive.
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I'm doing a study on marketing strategies on Facebook.
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Dear Mohammed.
You can try the Facebook metrics for you marketing strategies in Facebook.
1. Engagement: You can deal with share, comments and like for your product.
2. Reach: This has to do with the number of people who see your products uploaded on your Facebook
page.
3. Impression: That's deals with the number of times your post was viewed.
4. Referral traffic: This has to do with the number of people who viewed your Facebook website.
5. Pages likes and Follows: This is the number of people who liked your page.
6. Video Retention:This has to do with how long users stick to your Facebook video post.
7. Video engagement: This is the nmber of people that click on your Facebook videos to watch.
I hope these strategies will help.
Regards.
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Will Covid19 affect the future of international marketing strategies and policies?
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Covid19 will have HUGE effect on business strategies. Also see Bitcoin and oil price changes.
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What factors do companies consider before they adopt marketing strategies in the FMCG market?
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Integration
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Can someone reference an instrument to measure the marketing strategies of two or more companies?
Thank you very much for your help.
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from my point of view With the development of technology social media analytics tools, But it also depends on the type of marketing strategy to be adopted in addition to the subject of the study relying on previous studies and the variables that have been adopted.
best regards
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I am working on a scientific paper where I am going to search about most suggesting strategies to attract international tourist.
What are the most efficient marketing strategies for this research that have helped many developed countries to increase the number of international tourists
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The above mentioned factors can be used as your key variables, if u are doing some empirical research.
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I am working on a strategic project where I am going to design strategies to attract international students for a new program that we recently started. What are the marketing strategies European universities experimenting with in order to attract more international students?
Please exclude Online Marketing & Social media from the discussion below.
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a) Centralise strategy and reporting procedure
A common challenge when working in higher education marketing is budgets are spread between departments and decentralised. Without centralised reporting, it’s easy for different departments to fall into a pattern of using the same strategies year after year just because that's what they did the year before.
b) Develop a digital-friendly brand
Many colleges and universities are now finding they need to update their branding to work on digital devices. Finally, remember that to stand up over time, a higher education brand has to be associated with consistent quality education and alumni success. Showcase the quality of your university using statements backed with data and facts.
c) Personalize communication
People seek higher education for different reasons. Some are coming straight from high school while others are changing careers. So PC is can possibly an important tactics regarding this aspect.
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I am working on my Ph.D. topic and I'm interested in areas such as Marketing, Higher education, Startups, Internationalization, Strategies. Please recommend me different topics that fit well in the defined areas of interest. One of the topic which could be,
''Marketing strategies for the internationalization of higher education''
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Entrar en el proceso de observación y dialogo con ciudadanos profesionales, de investigación y empresarios del contexto donde te encuentras @ Nayan Kadam. Desde las debilidades locales se puede visionar fortalezas globalizantes hacia la internacionalización.
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I'm currently working on a consultancy dissertation, which requires me to consult for a real world client and write an academic paper using the experiences from the client's consultancy project as data. The topic is social media marketing audits, so I was wondering if anyone could point me in the right direction for a well recognised, industry standard methodology for conducting social media marketing audits? Any pointers, especially to peer reviewed articles, would be greatly appreciated.
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Hello,
I am searching for a topic for my doctoral thesis around
Digital Marketing and Technology.
I am intersted in:
- Consumers: customer journey, loyalty, trust, brand ambassadors, reviews, engagement, Millenials, Digital services
- Marketing org: impact on marketing organization, role of future CMOs
- Measurement: No equality in measurement. Each market player (Google, Facebook, Twitter etc.) uses their own industry standard for measurement.
What do you think is most relevant. I am also happy to hear about any topic ideas for this thesis :-)
Data: I have access to digital media agencies and direct clients of large brands in the german advertising market for interviews.
THANKS :)
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Does digital marketing in free Apps (apple, Android, and others) is generating growth in revenues (sales) for the companies paying for adds?
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what kind of advertising be undertaken to differentiate green from non-green? how do we really define non-green? The three R approach viz. Recycle, Reduce and Reuse is only one aspect of green marketing. The consumer awareness and preference is a conundrum. Is herbal green? Is organic and Green same. Does ' No chemicals' imply green?. My attempt is to identify the key building blocks of a green marketing strategy.
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Hello there. I am writing a paper on the topic "Marketing strategies used by NGOs with special emphasis on Social Marketing". Now we all know that marketing is a way of reaching out to the customers and telling them that our product and/or services are of value to them. Similarly, even NGOs need to reach out to the masses to ensure the success of their social projects, their cause being the product in this case. Various non-profit organizations like Save the children, Amnesty International, etc. are already well established. The NGOs that I am speaking of are the small, unaided ones. Majority of the NGOs in my city don't even have a marketing department. So my question is "How have they sustained so far?". Where do they get their funds from? How do they get their volunteers? How do we measure their credibility? Won't marketing dilute the boundaries between for-profit and non-profit sectors?
I will be grateful if you take some time out to participate in this discussion. Thank you.
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Paul: A non-profit organization (NGO) should only use marketing if there are funds available because the budgets are usually very limited. It also depends on the purpose of the NGO. One purpose of marketing might be to inform customers about the services the NGO offers, but this type of marketing should be focused on the target population. Another purpose might be to encourage possible donors to give money (or other resources) to the NGO. Again, this type of marketing should be focused only on potential donors.
The bottomline is that not all NGO's need to use marketing. It depends on the budget and the purpose.
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I am trying to write how the role of a marketing strategist in a Business to Business (B2B) market setting differs from that of a marketing strategist in a Business to Consumer (B2C) market setting.
Mostly I would like to talk about soft drinks (coca cola/pepsi etc. ).
I personally found
  • Bakos, Y., & Dellarocas, C. (2003). Cooperation without enforcement? A comparative analysis of litigation and online reputation as quality assurance mechanisms. In eBusiness Researchat MIT,
  • The changing role of information technology in food and beverage logistics management: beverage network optimisation using intelligent agent technology Eleni Mangina a , Ilias P. Vlachos b,*
Being extremely useful. However in order to write a proper essay I will definitely need more than those CCan someone provide any help or advise?
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They connect with B2B players through Personal Selling, Sales Promotions and Distribution Management. Mass media channels, such as TV ads, are used to promote their brand from the B2C perspective.
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Researching on what Integrated Marketing Strategies work best for food companies during and after crises.
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It depends on whether you are asking for specific strategies such as Coombs theory or the question is more general. From my business experience, the most often implemented strategy is the "silent withdrawal/ recall" (all the faulty product from the market). Of course, this happens in the case of defects that do not threaten health or life and result only from quality problems.
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Marketing on the Internet is growing dynamically. More and more companies are expanding their business using new online media, mainly to the promotional activities of their offer and to improve the image of their brand. More and more online stores are emerging from year to year, the e-commerce market is growing, mobile internet banking is growing, companies are spending more and more money on financing advertising campaigns conducted on the Internet.
Do you agree with my opinion on this matter?
In view of the above, I am asking you the following question:
What internet marketing instruments do you think are the most effective?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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Because of connectivity and access to data, more awareness People consider customer reviews most credible source in marketing. only 4% Americans trust on advertising. the only option marketing have in this connected world is to satisfy customers, get good reviews on all channels ( Internet channels).
Some reference articles, I recommend to every marketing student:
Whats-app single app, because of understanding and getting good reviews form customers caused loss of 468 Billion to telecom companies. for details please go through below article.
Getting good customer reviews is not an option, either you satisfy your customers or dis appear. for details please go through below article.
Customer experience is ultimate source of marketing.
Increase your customer based brand equity , as it has a direct relationship with company performance.
Do not rely on KPI's, listen to customers. Most companies are under trap of measuring KPI's
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Hello. I am a student doing a research project for the first time in a detailed manner for academic purposes.
My research question is based on a company to check if how effective is marketing strategy, i.e. sale of their products in department stores.
For this purpose, the only data at my disposal is the sales, costs and profits of the company for the past three years (it started in 2015) and interviews of less than 10 people (the strength of employees in the company). It is a small company and the data is limited as well.
I would like to know how the data can be analysed and the research methodology for the same. Is interview coding supposed to be expressed in numbers? I have coded the interviews in terms of keywords and formulated themes. But, what next?
I follow the Mark Saunders book for the subject.
What I have planned till now is:
Data: Primary-interviews-qualitative data, Secondary-Previous years' sales records-quantitative
Data Analysis: Quantitative- formulate simple bar graphs to show increase/decrease in sales and profits, even geographically, and show which is better, selling in an online store or selling in offline department stores
Qualitative-use to support quantitative data and draw conclusions and give recommendations
Research Philosophy: Pragmatism-since both kinds of data are being used and a detailed study is being carried out
Approach: Mix of both, inductive and deductive
Strategy: Case Study with a bit of grounded theory
Choice: Mixed Methods-Triangulation (concurrent)
Time Horizon: Cross sectional- availability of 3 years' records; Interview of only current employees who are interns and who might leave the company soon, hence cannot be done on the same sample
I would like to know if my approach until now is relevant to proceed or not?
Thank you in advance!
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Dear Harshita!
It is always better to understand the research problem in detail, before jumping to the research methodology. So, kindly go through the relevant available research literature. You will surely gain clarity.
Regards
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What is the difference between a “Business Model” and a “Go to Market strategy”?
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Dear Prof. @Muhammad Farooq. Great answer. So, "Go to Market strategy" is more linked with entrepreneurial aspects, and a Business model is more theoretical.
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Hi..
I have some topics I'd like to focus on but still debating which to focus on and whether they have a lot of background to evaluate. The following topics:
-Accounting ethics and sustainability influences.
-Sharia/Islamic accounting in Western countries compared to the middle East.
-"Green accounting" a market strategy or a code of conduct.
I love the whole topic of ethics and sustainability.
Thank you all.
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At MSc level I would expect a thesis that has a hypothesis that is either confirmed or rejected by your research. What are your thoughts about the relationships between the three elements of sustainability/ethics and accounting practices?
I come from a marketing background so anything that the organization does to improve their image would work for me.
Perhaps you could test whether
a) companies that apply triple bottom line accounting have a higher degree of ethical behavior than those who do not… and
b) in turn this is reflected in their growth and target markets’ ratings of the organizations.
If you don't have the time you could just focus on a) or b) but it would add to the body of knowledge if you could show ethical behavior is rewarded in the market place. To make it simpler/easier to handle I would concentrate on a single industry for your thesis.
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Dear professors, researchers and students, I am writing Master's thesis about consumers' innovation resistance behavior because certain innovative product is not successful in Germany compared to other countries.
I want to find out that what factors hinder consumers from adopting that innovation.
Based on research results, I want to suggest recommendation on marketing strategy for German firms providing that innovative product. Then, here is my question,
for my research survey, should I investigate only German people? or all consumers regardless of their nationality as long as they resist to this innovation and live in Germany ?
Thank you very much in advance for your any advice and help.
Sincerely yours,
Dahee Baek
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The key issue is to investigate whether the target group of customers of a given product or service offer functions in only one country or is also present in other countries. It seems to me that it is first necessary to examine the national and foreign target markets on which a specific range of products or services is sold. Only the answer to this question will enable defining a representative target group of clients.
I invite you to the discussion.
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Trying to assess if the strategy being used is good enough and sustainable
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In order to measure the quality of service delivery I have used the Servqual scale of Parasuraman, Zeithaml and Berry (1985), based on the five quality dimensions: tangibility, empathy, safety, promptness and reliability.
According to the cited authors the quality of services is found based on the satisfaction of users or customers (expectation and perception). Expectation greater than perception = unsatisfactory quality; perception equal to expectation = satisfactory quality; perception higher than expectation = ideal quality, that is, exceeded expectations.
Thus, the evaluation of services is based on the vision of the target consumers, and to measure it makes necessary the application of a questionnaire.
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i think that perceived fit can be enhanced by doing well
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Probably the publication -.www.diva-portal.org/smash/get/diva2:867885/FULLTEXT01.pdf may be useful.
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Marketing strategies
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How do you make a business man or woman value the importance of marketing?
Share with them the importance of marketing to their business top lines (e.g. revenues, profit margins), pipelines, funnels, market share and customer experience (e.g. customer satisfaction, NPS, repeat orders etc.)
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I am looking for scale to use to measure strategic e-marketing orientation of company (primary interested in real estate agencies).
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my phd thesis is about how IOT can change the strategies of business marketing & how affect on consumer behavior?
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Who will be your sample, and where will you do your survey? for example on Internet or ???
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What is the difference between strategic marketing and marketing strategy?
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Mr Rajan Varadarajan Published a search about differences.
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I am in a little dilema that consumer's attitude might be differ as per the involvement to accept the collaborative approach.
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Thanks Michal. You are true in the good sense that ultimately consumer is the king.
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what is/are the best marketing strategy to promote island destinations?
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Hai Athula Gnanapala Sir, 
Yes, Sir. As pointed out by many, there is nothing like Best strategy or second best strategy etc. Because marketing strategy depends on the specific situations and changing customer expectations. Tourism marketing strategies that are relevant to the context, based on the feedback from the tourists themselves (and other stakeholders, like, tourism service providers, tourist agents / guides etc.). Suitable STP (Segmentation, Targeting and Positioning) of the product, defining your specific SCA etc. are important. Equally important is factors like public safety, maintaining the environmental cleanliness / purity, provision of adequate infrastructure facilities including ICT-based services (online booking etc.).
Suggestions / remarks by Kaleel Rahman Sir, Michael W Marek Sir, Peter F Colwell Sir, Naveed Ahmed Sir..all are noteworthy. Additionally note that preservation of 'Environment & Ecology' should definitely form part and parcel of any tourism strategy, particularly for island tourism destinations. It is essential for its long term sustainability.
With regards
Dr. MANOJ P K, CUSAT, KERALA, INDIA.    
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Hi , i think hard discount offer from lower 600 sku and soft discounter store offer higher than this value 
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could you introduce any article in this area? marketing strategy during off- peak times
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Lowering the price and/or advertising is always a good strategy to increase demand.
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Retailing is now more exposed to competition with involvement of advanced technology & research. I am working on customer-centric retail model development.
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I really appreciate, the way you explained entire research work of K. Jerath et al. definitely I'ii go through it. 
Thanks for your words.
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I could not find any materials that describe the difference between a formal and informal situational analysis on the internet. However, the requirement for my project clearly states that I need to use an informal approach to analyze the overall business and marketing strategies of a given firm. What models or tools shall I use in this regard?
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Internet is rather vibrant and you can even narrow it down to business to business or business to consumers that the firm is planning to target. 
May be you like to check out this paper to give you an idea how the strategies are being formulated.
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The auto, manufacturing, furniture and shipbuilding industries are market-oriented and use marketing strategies to push their products to the end-users. The auto industry has made a lot of product recall in recent time. The furniture industry do exchange sales where customers can return old furniture at a discounted value and take new one after paying the difference of amounts. The shipbuilding do after-sales repair and guarantee buyers up to ten years of use. Aside the National House Building Council (NHBC) in United Kingdom that has increased  contractors' liability to ten years, less is done in the area of quality management and marketing by construction industries all over the world compared to auto, furniture, manufacturing, pharmaceutical and shipbuilding industries.  What can be done to address this situation?
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This is just a brief and not terribly well considered answer, but three of the four industries you listed (lets conveniently exclude ship building as it undoubtedly makes my response redundant) 'push' their standardised product solutions onto the mass marketplace. There are opportunities to produce high volumes of such product output, by using repetitive production processes with minimal variations in their product design. Because of this, like for like exchanges and returns with defective products are fairly easy. These industries respond to 'well defined' customer problems and needs. Also, the markets in which these industries compete appear (as an outsider) to be fairly rational in behaviour. They fostering long term supply chains and negotiate favourable business rates as reward for awarding repeat business to their suppliers. Those are just some of the areas where unfavourable comparisons can be made against how the building sector performs in relation to the production of its construction products.
There are of course many other reasons why but I would be typing all day long.. 
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I wish to undertake a digital marketing strategy competitor analysis of a B2B logistics company wrt its competitors on website, social media, advertisement space etc.
Kindly suggest how to go about it?
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I would recommend the Company Innovative Leadership model. Look at the attachments!
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The role of configuration theory in buyer-seller relationships; and value creation and relationship quality configurations, impact on performance.
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Her is an example of value creation and its relationship to quality? The paper describes an integrated template for product improvement by tactically combining real-time market research data with quality function deployment (QFD), value engineering, and a value graph.
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The focus of my research is to analyse current trends in the Body Care industry, especially the phenomenon of "Food-Imitating-Products". Here, a household cleaner or a personal care product exhibits food attributes in order to enrich consumption experience. I try to find out why consumers purchase these items and why they are "buying" the obvious illusion that a shampoo or crème contains "real" apples, peaches or chocolate.
Did anyone already carry out implicit assumption tests on a similar product category?
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Also there are free of charge websites that offer IAT creation templates, e.g., "freeIAT" - I believe that cognilab is now charging a fee.
Roger
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I tried some analysis on S&P vs Apple, Google, IBM as well as Caterpillar, Starbucks and Walmart to see how returns, volatilities and Beta's behave, using lead-times from 1-day up to 1200 banking-days (approx. 5 years).
A prelim  hypotheses may be that the intervalling effect is due to a wrong skaling assumption rg. returns and volatilities.
Gerd
Pls ref to "Converting 1-Day Volatility to h-Day Volatility: Scaling by is Worse than You Think" Francis X. Diebold, 1996
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The Avramov, D. and T. Chordia (2001) was very helpful!
Thank you very much! Krgs G.
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Hi,
I am a student (MBA Luxury Brand Management) and I am doing a research paper on brand experience in hospitality. The main question is about creating/design an experience for the guests. What are the important elements?.
What is an experience? Branding implies also staff recruitment etc.
If you have any articles, ideas, suggestions to share I will be please.
Thanks
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Well, I am just running a little Bed & Breakfast besides and it is true that first reason why people rather prefer B&B than hotels is not the price (it is about the same as a 3 star hotel), but the personal touch we try to show at every touchpoint. In general, you have mainly three touchpoints to create a brand experience: 
  • Before arrival: Quickly answer questions with personal touch, sign with name and mark somewhere that this is a family B&B and you are part of the house when arriving. Asking about plans, arrival time, make sure they have address and possibilty to call in cas of inconvenience, etc.
  • During stay: welcome warmly, asking about plan, giving some advices, tipps about poss. trips or good restaurants (and of sure, adapt this advices to the wallet of customers). At the end of the stay make sure everything is fine, all ready for departures, help for little sorrows like taking airplane, etc.
  • After stay: quick mail, ask for feedback, mention individual experience. 
For every touchpoint it is necessary to define personalization of action. Just a general and uniforme behavior doesn't lead to a good brand experience. 
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Quantitative research only; marketing or management journals only.
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 HI Lara, a PhD student of mine is working on niche brands (organic brands and PLB) but not on new vs old ones. He will defend his PhD in December  We are actually preparing 2 articles about that and are on the point of submitting them. As soon as possible I can send you the drafts (probably in September). The staff is already published at EMAC conferences. If you give me your email I can send the EMAC paper already to you . 
Regards
Lars
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The focus of my research is to analyse current trends in the Body Care industry, especially the phenomenon of "Food-Imitating-Products". Here, a household cleaner or a personal care product exhibits food attributes in order to enrich consumption experience. I try to find out why consumers purchase these items and why they are "buying" the obvious illusion that a shampoo or crème contains "real" apples, peaches or chocolate.
Has anyone done similar research on this topic? Especially with regard to "illusion" in consumption experience?
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I am basically interested in understanding the perspective from the brand side, how they adopt marketing strategies on e-commerce platform..and how can i measure the impact of e-commerce on their business
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For a must, on <research> I would say the Popcorn Report, it's almost a no brainer, but it shows, in the trend of staying more at home, what brought the Amazon buttons to life. Externally to the research I would suggest the book, The 8ps of Digital Marketing (or google marketing ), by Conrado Alphonso, that's a strong assured e-commerce section. It's a long/good read.
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Looking for empirical papers that estimate the impact of LCC competition on the intertemporal price discrimination pattern of airlines. Any suggestions?
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Excellent research question: I have seen an empirical research directly on the question. My earlier work (Brander, J.A. and A. Zhang (1993), “Dynamic Oligopoly Behaviour in the Airline Industry,” International Journal of Industrial Organization, Vol. 11 (September), pp. 407-435) for example deals with dynamic competition between two FSCs, rather than between FSC and LCC. There are plenty of papers on the impact of LCCs on FSCs' and the whole market's outputs/traffic volumes (e.g., Morrison (2001, JTEP), and most recently, Zhang, Y. and A. Zhang (2016), "Determinants of air passenger flows in China and gravity model: Deregulation, LCC, and high speed rail," Journal of Transport Economics and Policy, forthcoming).
Best wishes for carrying out your study!
Anming
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my dear friend
i need a questionnaire about The impact of international marketing strategy on corporate decision-making structure. I would be very grateful if some one sends me some thing.
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Hi
Im currently doing research on whether there is a gap in the market for ice cream in the local area.
My hypothesis for research is in regard to ice cream.
 (H1)- the higher level of brand consciousness the lower the behavioural intention 
Null hypotheis- There will be no difference in the level of brand consciousness and behavioural intention.
(H2)  – the higher level of service the higher the behavioural intention
Null hypothesis – There will be no difference in level of service and behavioural intention
 (H3) – The higher level of quality the higher the behavioural intention
Null hypothesis – There will be no difference in level of quality and behavioural intention
(H4)– The higher the price the lower the behavioural intention
Null hypothesis – there will be no difference in the price and behavioural intention
I was wondering whether i should use one or two tailed test for the data? and why I should use that method
Thanks
Thomas
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Your hypotheses are directional, so you would choose one-tailed tests.
But chosing between one- and two-tailed tests does not make much sense in the context of significance tests. But the formulation of your hypotheses indicate that you have significance tests in mind. Thinking about one- or two-tailed tests would make sense if one likes to perform hypothesis tests. These tests require to specify substatively alternative hypotheses, in your case this would men that you sepcify the effect size that should be tested (and since you just wrote "the higher x the lower y" without saying how much higher x sould be per unit lower y, this is not a substantial alternative to "no difference (in y depending on x)").
Why you should use this method?
Well, that's what you should tell us. If you are interested in testing expected differences or the expected change (in y depending on x) then the t-test is the method of choice. If your data are contradicting the assumptions of this test the only rescue is to bootstrap the sampling distribution of the statistic, something that will work sufficiently well only when you have lots of data - but when you have lots of data, violations of the assumptions are (usually) not a problem for the t-test either. If you want to test a modal difference or a median difference or a stochastic difference or some other kind of difference, t-test won't do the job. If you are lucky you may find a tailor-made test but you may also end up with the need for a bootstrap solution as well.
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In many empirical projects, strategies of one function (purchasing, manufacturing, etc.) are regressed against firm performance. This supposedly suggests if a particular strategy contributes to firm performance. In doing this we are ignoring the contributions of all other functions. It could be that the marketing strategy is what creates great performance for a firm and the poor purchasing actually brings down the performance by a bit. However empirical results would show that the poor purchasing to cause high performance. 
Can such methodologies be held valid? Are there other ways to link functional strategy to firm performance?
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Well, like you said, there are a lot of things that contribute to firm performance, and SC strategy is only one of them. That means the effect size is low and you need a larger sample to have enough power. For the confounding effects, you would need to control for them (e.g. MKTG strategy), as many as you can think of. On top of that, you can add some mediation factors. For example, SC strategy is more likely to affect firm's operational performance (e.g., cost and quality) than MKTG strategy. So if you find SC strategy leads to better operational performance, which leads to better firm performance (financial performance), the conclusion is stronger. Hope that helps.
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Dear sir 
Can anybody help me in searching article on Export marketing strategies of auto component manufacturers ?
Regards 
Manju
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The Canton fair - China Import and Export Fair is a good promotive medium for strategizing export markets in automotive components.
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State agricultural fair boards in Ohio, New York and Illinois have banned vendors from selling confederate flag merchandise.   County fair board managers are reluctant to follow this lead fearing a violation of first amendment freedom of speech/expression rights.  What legal arguments counter this perception?   How can the fair board say to confederate flag vendors that first amendment rights to freedom of speech and expression do not prevent the fair board from banning the sale of items at its fair.
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By going to the fair, the attendees and the vendors agree to abide by the rules set by the fair board.  The right to free speech is not abridged because the attendees can go to their OWN property and sell any flags they want.   
It is like the terms of service for a website or social media platform...or being a guest in my home.  By going to the place, you agree to obey the rules. If you are a guest in my home, you do not have the automatic right to spew hate.  I can tell you to leave.  If you do not like the rules of the fair, don't go to the fair.
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Technological advancements theory that can be linked to the development of consumer purchase behaviour. 
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You may find Technology Acceptance Model useful.
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I am interesting to get your valuable comments and suggestions
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why not. some tourism operators/ destinations  are currently trying to replace head-to-head competition with blue ocean strategy and making the competition irrelevant. for example. in Halal Tourism market, some Shariah compliant hotels apply Value Innovation strategy which provide innovative Halal product/service to satisfy Muslim guests which is very difficult for conventional/ international hotels to apply.
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Dear members, I trying to find the differences in perception of buyer and non-buyers for a particular product and want to control for their demographic and expenditures variables to ascertain the difference between the two categories(buyer/non-buyer). Can someone guide me whether I am correctly doing it:
In step one: dependent(perception)= a+ b1(demographic) +b2(expenditure) + e.....equation 1.
store the residuals for equation 1 as e_perception
Step 2: dependent(e_perception)= a+ b1(buyer=0, non-buyer=1)dummy variable 
If not: please suggest me how to go about it.
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I would do it the way you describe. Than you can take a look at the R² change in Step two. Make sure that your control Variables are either measured on an interval scale or dichotomous. If they are categorical you need to dummy code them (e.g. demographic sounds like a categorical variable).
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Since Companies are applying strategies based on these, which one will help the companies in the long run. What is your opinion about this?
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Brand Marketing is all about spreading the Love about the Brand to consumers it is about focusing on intangible attributes. Product marketing essentially focuses on the product tangible attributes.
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I am wondering how big companies such as Nestlé Danone Unilever or Kellogg's can attract the millennial generation (Digital Generation). 
How to promote the benefit of the functional food to the digital generation ?
Target markets : UK- US- France 
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Measuring the success of bottom of pyramid marketing is important.
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  very interesting  research  prepared by  Australian scientists     of Chikweche  and Fletcher ``Undertaking research at the bottom pyramid using qualitative methods : From theoretical consideration to practical realities ``. you can find  also their  research  Measurement Challenges in Bottom of Pyramid Markets.
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I am looking for academic resource about marketing strategies or tools which can increase the sales in a given country? 
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 Thank You a lot,  i can use these! I write my thesis for a company who would like to raise the sales in a specific country and I try to gather some general theory, what can help, especially in relation with marketing. Despite the company already entered the market, it has only one distributor there.
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We are exploring the concept of servitization applied to small retailers. Do you have any thought, idea or place to explore? Is there any chance?
Many thanks in advance!
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David, 
You could also have a look on some of our publications. Also, I recommend the book Made to Serve (http://www.amazon.co.uk/Made-Serve-Manufacturers-Compete-Servitization/dp/1118585313/ref=sr_1_1?ie=UTF8&qid=1447061393&sr=8-1&keywords=made+to+serve) which provides a very good inside into servitization including examples in practice. 
Best, 
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This is related to corrugated sheeting industry
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Basically i am referring to Asbestos Fibre cement sheet industry which is basically at cross roads .The growth is restricted to the areas where we have BOPs(Bottom of pyramid who can pay) .On the other hand with increase in GDP in advanced states  there is a possible adoption or migration to better technologies that cc or al sheets or RCC roofing of course on the higher plane .Out of 390 million houses in India Only 60% are permanent roof and 40 % are temporarily made.Out of these Permanent RCC constitutes 29 only,Fibre and metal 16% Bricks 6%,Stone 9%.Temporary means mud,tiles etc.
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Multi-Brand Power is the strategy where the local agency enters into the different products portfolio. It’s a process of introducing the ranges of product categories in different brand profile and the making the class in terms of different price segments to the consumers.
When there is more than one brand offer with private labeling, providing the different country of origin products or same line in the competition with the existence agency of multinational company--What will be the Reaction strategies that multinational companies applying..........
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Thank you Prof. Roberts..
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Any suggestions are more than welcomed.
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There are very few new new products.  Instead, most new products are much like other competitive products, so comparing is relatively straightforward--look at how comparable products have performed.  You can also do this on a consumer basis by looking at how consumers have reacted to comparable products.  Here the metrics might be things like category and brand penetration, period-to-period repeat buying rates, purchase frequency and so on.  Fortunately, these are metrics that are routinely tracked by commercial market research companies.
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We have developed different applications which will enhance  agriculture production and improve livelihoods of rural population. I need few marketing strategies to take these products into market and make them available for the grassroot . 
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Congrat Kiran Rs. I will suggest that you organize a workshop involving stakeholders in each district or region to explain the innovation and how it will benefit them especially, farmers. Then you can show or teach them how it work and tell them you have a special discount for participants and you may sell some at the workshop but they will also communicate it to those who couldn't attend and this is the platform for first awareness creation, then you can advertise it on the local radio if possible to create repetition and as a reminder.
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  1. Is there any relationship between organizational pricing strategies competitive advantage?
  2. Is there any relationship between organizational system and company competitive advantage?
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In short, the answer to each of these questions is yes, definitely. But, I think it would be too much to go through all of the various relationships in one response. It might be helpful to begin a literature review to help specify your research question. I'll caution you, though, to consider what you mean precisely by competitive advantage. In some contexts competitive advantage is considered as better than average and in others competitive advantage is considered as an organization doing better than its previous performance, and in yet another, competitive advantage is considered as better than a similar organization in the same industry and environment (probably most correctly of these). Best of luck in your pursuit.
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How many cutlery catalogs did they produced from 1930-1940?
How many Cutlery Jobbers' Price list were published during 1930-1940?
Is there Historical Documentation as to Remington/ DuPont Company's financial reports during 1930-1940 and how do I retrieve this information and use this information?
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sorry I do not have the expertise to answer this question. 
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In marketing strategy implementation, most firms have two types of strategies,Intended strategy and Realized strategy, what is the difference between them? 
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An intended strategy is the plan at the beginning.  A realized strategy is how it worked out at the end.  The two are often different because the intended strategy may be of poor quality, or competitors may bring pressure that requires changes in strategy.  There may be other influences, also, that cause the strategy as actually implemented to be different from what was originally planned.
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Do you have knowledge of WSN technology plus the business research skills to prepare a commercial viability report - potential market size and customers; routes to market; commercial strategy, etc.
I'm on a contract with University of Wales Newport and we have a potential commercial project that requires expertise to deliver a market scoping report. I'm hoping that along with the WSN specialists there maybe an individual with knowledge of the market and skills in demonstrating commercial viability - potential market size and customers; routes to market; commercial strategy, etc.
Is anyone available to talk about this project? Do you have any advice or recommendations?
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A firm is producing multiple products, based on the past data firm can segment the customers. Is it possible to offer multiple prices to every customer in the same segment?
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The question might not be an academic one, it still is an interesting one. In common trade it is generally accepted that it is something that can not be done. We all know how fast that kind of information is shared between other customers and competitors alike. I assume that you are talking about the same product, so I will exclude two obvious exceptions that would allow different pricing to the same customer segment: difference in quality and the possibility to sell exactly the same product under two different brand names. I would also exclude de use of exactly the same price structure but used within the context of different side arrangements. For instance advertising contributions, return policies that are converted in straight discount percentages, volume discounts etc. are changing de facto the price structure, but they often are well hidden and should not be considered as a difference in pricing. The only successful use of real differences  in price structure that I know of is the use of the brand as leverage to obtain higher prices from for instance discount stores with the purpose of obtaining very similar consumer retail prices. It allows the manufacturer / distributor / importer etc. to offer the product both to a regular retailer with full mark-up and to a discount store with substantially lower mark-up. Contrary to expectation, it is the discount store that will be offered the higher price. The few cases I have seen in which this works well is when the brand is so strong that the discount store wants the product even at a premium price. 
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If possible, could you cite the article it was used in? Also if there is an Cronbach's Alpha and Factor Analysis available, that would be very helpful!
Any sort of measurement is fine.
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You can maybe look at the article by Chang-Dae Hama, Michelle R. Nelsona & Susmita Dasa on "How to Measure Persuasion Knowledge". They present a literature review in terms of measurement and methods.
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I would like to make an experiment about using AdWords for Higher Education Institutions. Any idea would be of great help.
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Excellent!
Thank you very much!
Adela
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I intend to make a research for identifying the profile/ profiles of traditional food consumers. Thank you.
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Do you mean theoretical models or for data analysis?
Theoretical:
Attitude-based segmentation, Motives-based segmentation, Buying intensity
Psichographic/Lifestyle: AIO, attitudes, interests, opinion, VALS, social milieu, e.g. SINUS milieu
Food related: FCQ (Steptoe et al. 1995), FRL (food-related lifestyle, famous are Grunert's versions)
Data analysis:
Cluster analysis (Ward, k-means; latent-class e.g. probability based)
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How is digital marketing impacting the quality of lives of consumers & is it leading to purchases of goods they do not need? How are marketers including this in their marketing strategies? 
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Hi, Keshav:
As we understand, digital technology is changing traditional boundaries of self and redefining the roles of consumers, businesses and society. The impact has been enormous due to use of digital technology including Internet in pockets, agile marketing as word- of mouth becomes social currency! Moreover, changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, a recent research study (Tiago & Verissimo, 2014) adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors.
The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Based on a survey of marketing managers, the authors show that firms face internal and external pressures to adopt a digital presence in social media platforms. Firms’ digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that!
Furthermore with the increasing usage of digital media by consumers, more companies are using digital marketing to reach their target markets. Another recent study (Smith, 2011) examined various marketing strategies that are commonly used in digital media and ascertain which ones are preferred by Millennials and are effective in influencing behavior. Millennials have been identified as a driving force behind online shopping. While there have been numerous studies about online advertising, there has been little academic research focused on what types of digital marketing strategies are preferred by Millennials and which ones influence their behavior. A survey of 571 Millennials indicated a preference for online coupons and side-panel ads; Millennials do not like pop-up advertising. Graphics are highly effective in grabbing their attention. Millennials will repeatedly visit a website that has competitive prices and good shipping rates. If given an incentive, such as a discount or reward, Millennials will write an online product review!
  • Tiago, M. B., & Veríssimo, J. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708.
  • Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal Of Strategic Marketing, 19(6), 489-499.
Hope this helps!
Nadeem
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Lack of skills? Finance? Networks? Culture and language? How can these barriers be avoided. 
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