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The Effects of Personality Traits on Memorable Tourism Experiences and Behavioral Intentions
... Therefore, the Big Five model is also a prominent and suitable construct for measuring and explaining tourist behavior (Dao et al., 2022;Jani, 2011;O. Kvasova, 2015;Coudounaris and Jafarguliyev, 2021). Recent tourism studies have, for example, used the Big Five model to explain how personality traits affect visitor experience, emotional stimulation and behavior (Leri and Theodoridis, 2021), to pinpoint which personality traits start-up entrepreneurs in tourism possess (Presenza et al., 2020) or to determine the relationship between personality traits and entrepreneurial resilience (Haddoud et al., 2022). ...
Purpose
This study aims to understand how traveling Instagrammers should be characterized by bridging socio-psychological concepts with Instagram usage and travel typologies.
Design/methodology/approach
Using analysis of variance, differences between non-Instagrammers and passive and active users were identified with regard to their personality traits and human values; traveling Instagrammers and their travel types were characterized in more detail using k-means clustering, and, finally, posting behavior was examined using multiple regression.
Findings
The results demonstrate significant differences between the user groups in terms of their personality traits, their human values and their travel behavior. The multiple regressions provide deeper insights into tourists’ Instagram posting.
Research limitations/implications
This study was conducted on 1,100 German travelers, meaning that the results are only valid for this cultural context. All data were collected using an online panel and participants received incentives, and thus extrinsic rewards, instead of using merely intrinsic motivation to take part in the survey.
Originality/value
This study contributes to a better understanding of Instagram usage behavior when traveling and adds valuable insights to this field of research. At the same time, the results are relevant for tourism businesses wishing to optimize their communication and marketing strategies.
... Memorable experience refers to pleasant travel experiences that are remembered and reminisced over after the activity has ended (Yu et al., 2019). This positive memory is a corresponding policy for developing a competitive benefit in the tourism market sector (Coudounaris & Jafarguliyev, 2021). With so many tourists having visited CBG, their experiences have largely been passed down through their groups, families, and even across generations. ...
The level of service quality delivered to the customers on a tourism business might be represented by a satisfaction index. A higher index means that the service is more satisfying and eventually might attract more customers. However, whether the increasing number of customers always reflect a better service quality? This study was aimed to analyze the level of satisfaction and its correlation to the number of visitors to Cibodas Botanic Gardens. The satisfaction index was analyzed based on nine criteria, complying with the regulation of the Minister of State Apparatus Utilization and Bureaucratic Reform, Republic of Indonesia. The analysis started by distributing the questionnaires, which resulted in 1,321 respondents from 2017 to 2019. The number of visitors was obtained by inventoried the number of the sold tickets monthly. Pearson test (r) was used to examine the correlation between the satisfaction index and the number of visitors, and a t-test to evaluate the level of significance (α = 0.05). The findings showed that the index from 2017 to 2019 was relatively stable: 80.8, 80.15, and 80.93 (scale of 25 to 100), respectively. On the other side, the number of visitors tends to rise each year by 24% to 26% instead. The test showed that the correlation is positive but weak (r = 0.236) with no significance. These results provide an overview description and for operators' consideration to manage the site in their policies. The efforts not only focus on attracting more visitors but also on enhancing the quality of the services.
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