Catheryn Khoo-Lattimore

• PhD, University of Otago, New Zealand
• Professor (Associate) at Griffith University

Many studies on coping have been conducted in diverse industries but within the hospitality industry, studies on how employees cope with customer complaints have only just begun, despite the task being one of the most significant stressors amongst service employees. The aim of this paper was to explore the cognitive appraisals, emotional elicitatio...

The concept of presence, ubiquitous in VR research, remains in infancy in tourism literature. Researchers in the field have called for empirical studies into the determinants as well as consequences of presence, particularly in commercial environments. The objective of this study is to investigate the effectiveness of VR as a tourism marketing tool...

Current research advocates for the effectiveness of tourism business clusters in promoting collaboration between stakeholders and successfully marketing destinations. However, there is a lack of insight on how a cluster is actually formed in order to reap such benefits, if a cluster does not already pre-exist within a region. Importantly, there is...

Contemporary sport culture is characterized as highly masculinized, where female athletes are continually marginalized in traditional media. Despite evidence suggesting that media representation of athletes has a meaningful impact on social outcomes and participation rates of women and girls, little is known about gendered representations of athlet...

In the Kingdom of Saudi Arabia (KSA), the participation of women in many activities, including employment, is severely restricted and their continued exclusion from public life is a significant issue as KSA looks to improve its economic prosperity. Women’s underrepresentation in many economic sectors is a focus of the national ‘Saudi Vision 2030’ p...

In a post-COVID landscape, building interest and evoking positive emotions toward tourism products are vital for destination recovery. As a result, interest and opportunity for the use of immersive technologies such as virtual reality (VR) for tourism marketing has intensified. Despite the ubiquity of presence as a concept in VR research, exploring...

The S-O-R framework (Stimulus-Organism-Response) is used to examine the influence of telepresence in virtual reality (VR) on service perceptions, positive emotions and post-consumption behaviors. Potential customers to a heritage bed and breakfast (B&B) hotel in Christchurch, New Zealand, experienced one of the guest rooms in VR. The telepresence d...

There is growing recognition for the potential benefits of utilising Virtual Reality (VR) in destination marketing. Conceptual papers suggested the technology’s increased immersion, interactivity, and visualisation would translate well into advancing the avenues of information dissemination to potential consumers. However, empirical research on the...

Through a rigorous systematic narrative literature review process, this paper investigates the complexities of destination branding for small tourism businesses in regional areas, revealing the challenges faced by these destinaitons in attracting sustained tourism. In regions comprised of numerous small businesses, complexities arise in destination...

Despite being recognised as a lucrative segment by the industry, multigenerational family vacation remains an under-researched area. This study explores Korean multigenerational family vacation decision making (FVDM). Using a neo-Confucian epistemology, this study contributes to the existing family tourism literature, which has mainly researched We...

VR the World: Investigating the Effectiveness of Virtual Reality for Destination Marketing through Presence, Emotion, and Intention. VR's unprecedented ability to virtually transport the user is purported to be its biggest strength. Yet, despite early postulations about VR's benefits as a destination marketing; substantial, theory-based VR research...

Purpose The purpose of this paper is to extend this notion of inclusivity to the tourism academy, question how we as tourism researchers and academics “do” diversity and reflect on how we can achieve diversity excellence. Design/methodology/approach An inward reflexivity on the tourism literature from 1949, and projecting the future of diversity e...

Although it is estimated that 19 million children are engaged in the tourism industry, our knowledge of child labour issues within tourism is highly limited. This paper systematically and quantitatively reviewed interdisciplinary research on host-children, aiming to identify the extent of scholarly attention. The work sought to map the trajectory o...

This study examines the predictive power of cognitive and affective food image components on potential tourists’ behavioral intention. Using Chinese tourists’ perception of Australia as the context, the study adopted a multi-method approach incorporating desktop research, surveys of food tourism stakeholders, and quantitative testing of a model usi...

In the realm of transformative tourism research and tourism studies on gender, transformation is considered part of the emancipating and empowering process that women mostly experience through travel. Yet, little is known about the same process from a male or comparative perspective. This paper contributes toward addressing this research gap, adopt...

Purpose This study aims to explore the meanings of solo travel for Asian women, focussing on how Asian women construct and negotiate their identities in the heteronormalised, gendered and Western-centric tourism space. Design/methodology/approach In-depth interviews were conducted with 35 Asian solo female travellers from ten Asian countries/socie...

Small tourism businesses are essential to Australia’s economy and development, particularly in regional and rural areas, where a majority of these firms are located. It is important to understand the operation of regional small tourism business, to create strategies for their sustained success into the future. This research paper explores collabora...

With critical feminism as its epistemological lens, this study employed a content analysis on the 121 events organised and/or held by the United Nations World Tourism Organization (UNWTO) in 2017. The aim was to investigate where UNWTO stands in terms of knowledge production, and to what extent if any, the invited speakers reinforce stereotypes tha...

This paper reports findings from a study into food images and the relationship with the overall perceptions of a destination. In doing so it also examines the degree to which congruence exists between the promotional images created by Tourism Australia and those images held by 18 major industry stakeholders. The measures are based on 40 attributes...

In response to the emergence of the solo female travel market in Asia, this study explores how Asian women perceive and negotiate the risks of travelling alone and the meanings of these processes. The lived experiences of 35 solo female travellers from 10 East and Southeast Asian countries were analysed using constructivist grounded theory. The fin...

The absence of children in tourism research has been identified by past scholars but the rising attention on Asians consumers in tourism has also implied that the voices of Chinese children need to be heard. This study triangulates 14 young Malaysian Chinese children’s drawings of their favorite family holidays with open-ended interview questions....

Purpose Where tourism research related to families holidaying with young children in coastal mass tourism destination is scant, this paper aims to explore accommodation constraints and needs of European parents who holiday with young children. Design/methodology/approach Fourteen in-depth interviews were conducted with parents of young children...

Segmenting the motivation of travelers using the push and pull framework remains ubiquitous in tourism. This study segments the girlfriend getaway (GGA) market on motivation (push) and accommodation (pull) attributes and identifies relationships between these factors. Using a relatively novel clustering algorithm, the Fuzzy C-Medoids clustering for...

This article aims to study the educational importance of dark tourism suppliers, with a particular focus on children’s experiences after their exposure to dark sites. The answers of 25 young visitors from two different secondary schools to a genocide site revealed four major impacts of the educational trip on them. From an educational curriculum fr...

Tourism in Asia has experienced healthy growth in the last few years and is projected to grow at a rate above the world’s average. While there has been an increasing scholarly interest in Asian tourism activities and development, existing academic knowledge on managing Asian tourism destinations is highly fragmented. A cursory examination of litera...

Youth travel is one of the fastest growing travel markets with longer stay and therefore, higher spend. However, existing studies have mainly focused on Western youth travellers. Only a handful of studies have considered the travel experiences of Asian youths, and the findings of these studies suggest that the travel motivation, preference and beha...

In this article, the youth culture of Azerbaijan people has been explored in terms of their experiences at dark sites and perceptions of those places. The particularity of this research is that it explores dark site experiences and youth perceptions of thanatological attractions in a Muslim-majority country where more than 90% of population follow...

Girlfriend getaways (GGA) have grown in popularity over the past decade. Researchers have examined the motivations and experiences of women taking these trips, but have paid little attention to their hospitality needs outside of Asia. The purpose of this study was to examine the hospitality needs and preferences of U.S. GGA participants. A sample o...

A review of extant ethical literature and reflexivity in tourism research indicate there are limited studies. In most tourism literature, reflexivity and the role of researchers were understudied by the tourism scholars. The purpose of reflexivity is to provide an overview of how a research is conducted, the context in which the research is conduct...

With the stable economic growth and emergence of low-cost carriers, Asia has become one of the most important, fastest-growing forces in the international tourism market. Asian tourists have shown unique characteristics and behaviours mainly due to the influence of cultural values and beliefs. Culture shapes tourists’ preferences, behaviours and th...

Family tourism is predicted to grow at a faster rate than all other forms of leisure travel. Literature on family decision-making in tourism contexts has shown the growing influence of children. However, family decision-making has largely been studied by western researchers, with very little research undertaken from Asian perspectives. Against a ba...

The main aim of this chapter is to “set the scene” of this book, which attempts to provide an overview of the ontologies, epistemologies, methodologies, and methods constituting Asian qualitative tourism research. The following chapter is organized around three main parts. In the first part, we will discuss the notion of qualitative research in gen...

This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism researc...

This book offers a bird’s-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry and government agencies to better accommodate the needs of As...

Despite the growing interest and discussions on Virtual Reality (VR) and Augmented Reality (AR) in tourism, we do not yet know systematically the knowledge that has been built from academic papers on VR and AR in tourism; if and how VR and AR research intersect, the methodologies used to research VR and AR in tourism, and the emerging contexts in w...

This handbook encourages dialogue and reflexivity on human relationships and emotions in academic environments. Fifteen vignettes inspired by real stories are presented. These narratives explore the light and shade of how love, friendship, eroticism, power, sexism, harassment and gendered academic identities and cultures shape our daily working liv...

The existing literature mapping the state of mixed methods research in tourism does not provide in-depth information concerning the number and type of mixed methods studies published in tourism, or the paradigmatic beliefs informing the mix of quantitative and qualitative studies in the same project. By conducting a systematic review of articles pu...

This chapter explores consumer motivations and experiences at slow food festivals (SFFs) in rural tourism destinations as determinants of intention to revisit. The study context is Bario a rural destination in Malaysia. An exploratory study was adopted utilizing 30 in-depth interviews and participant observation that spread for over a period of thr...

This study addresses the conceptualization of food image and examines the role food and cuisine play in the formation of destination brand image. By tracing the destination branding literature with a specific focus on image and three components that influence food image formation, the authors map the current state of food image research in tourism....

The main objective of this study is to examine the relationship between motivation and accommodation performance of both Western and Asian women who have been on girlfriend getaways (GGAs). Using nationality and ethnicity as proxies to understand cultural differences, 749 women were surveyed from six different countries. The results suggested that...

In response to the increasingly risk-conscious environment in contemporary society, a growing body of literature has been dedicated to tourist risk perception. While risk is widely assumed to be a negative element in tourism, this perspective overlooks the fact that risk and tourist experience are intrinsically connected. This study takes a differe...

Purpose This paper aims to examine the relationship between self-image of women travelers, accommodation preferences and the post-consumption behaviors of satisfaction and loyalty. Design/methodology/approach Accommodation preferences were measured using multi-items adapted from the literature and multi-phases of qualitative research. Female guest...

Resonating with a growing sense of uncertainty recently, an increasing number of studies have been dedicated to travel risk because risk and tourism are intrinsically connected. However, existing tourism risk literature was criticized for lacking theoretical foundations, which has resulted in fragmented understandings, including contradictory opini...

While gender research in tourism has become increasingly important within Western academic circles, little has been written from an Asian perspective. This book is the first to address this knowledge gap and to fully explore Asian gendered identities and tourism. The chapters reflect upon the role of tourism in producing, reiterating and resisting...

Following the rise of tourism in Asia, a growing female travel market has been observed in the region. Nevertheless, limited research has considered the travel experience of Asian women. In response to the dearth of research on Asian female travellers, this study employs a narrative synthesis approach through a postcolonial feminist lens to review...

In the realm of women's travel, while the accommodation experiences and preferences of female business travellers have been investigated, little is known about the female leisure-traveller in this regard. This study investigates one of the growth sectors in women's travel – girlfriend getaways (GGAs), which are holidays taken by females with other...

Vacation needs and the family decision-making processes are well researched in tourism. However, the role and influence of young children on parents’ hotel choice remain sparsely researched in the context of Asian families. This study, hence, examines parents’ choice criteria of resort hotels when holidaying with young children. Fifteen in-depth in...

A knowledge gap exists concerning the dearth of children's voices in tourism research. One of the main reasons for this is attributed to the methodological challenges that confront researchers when interacting with child respondents. Based on a recent study conducted with young children between the ages of 5 and 6 years, this article discusses five...

With the emergence of Asian economies, a growing female travel market has been observed in the region. Nevertheless, limited research has considered the experience of Asian female travellers. The recent development in gender studies within tourism and leisure fields suggests that the experience of women should be studied in relation to other social...

Concerns of safety risks, particularly those gender specific risks such as sexualized gaze and sexual harassment have been frequently reported in prior studies concerning solo female travellers (SFT). It has also been suggested that the effect of risks is amplified on Asian SFT. Despite its apparent significance, the risk perception of SFT has not...

Entrepreneurship is a source of innovation, job creation and economic growth, as such it is pivotal to attract the young and the educated to become entrepreneurs. Undergraduates are an important source of nascent entrepreneurs in the future and consequently it is interesting to explore their intention for opportunity entrepreneurship. However, ther...

Entrepreneurship is a source of innovation, job creation and economic growth, as such it is pivotal to attract the young and the educated to become entrepreneurs. Undergraduates are an important source of nascent entrepreneurs in the future and consequently it is interesting to explore their intention for opportunity entrepreneurship. However, ther...

Entrepreneurship is a source of innovation, job creation and economic growth, as such it is pivotal to attract the young and the educated to become entrepreneurs. Undergraduates are an important source of nascent entrepreneurs in the future and consequently it is interesting to explore their intention for opportunity entrepreneurship. However, ther...

The study investigates the relationship between the three components of perceived quality (service quality, food quality, and restaurant atmospherics), positive emotions, and behavioral intentions. By testing competing structural models on a sample of international tourists to casual dining restaurants on the French Riviera, we found that positive...

This paper attempts to shed more light on destination management and marketing organisations (DMMOs) from the context of rural tourism. Moreover, where national tourism organisations established a liaison office at regional or state levels, their roles seems to have been limited. In this circumstance, they are merely information offices to the visi...

Compliments are not only an indication of satisfaction but a broader range of motives relating to consumer behavior. They represent a potent form of feedback to businesses and their potential for helping to shape both organizational and individual behaviors may be greater than that of customer complaints. Despite the constantly increasing number of...

The main objective of this paper is to identify the rural tourism destination brand indicators (DBI) to develop a framework for Bario. An in-depth interview was conducted among the selected tourists in Bario, Sarawak, a rural tourism destination in Malaysia. Based on the analysis of the information elicited from the participants, the findings indic...

Within the framework of tourism industry, there has been increased interest in the application of destination branding to the marketing of tourist destinations. This is largely due to the increasingly competitiveness of global tourism market that has risen to prominence. However, due to the challenges in destination branding and large amount of fi...

As the processes associated with globalisation swiftly erode distinct cultures and identities, it has been argued that heritage attractions have emerged as powerful communicators in developing collective national identities. Although many countries reveal histories and collective pasts that are universally representative of homogenous populations,...

The recent discourse of tourism development among officials within the Government of India has included the state of Goa, mainly because it has consistently witnessed positive economic impacts from tourism. However, in view of competition from other destinations, Goan tourism planners will need to identify important attributes of Goa that will posi...

This study compares the profile of service failure in single-failure and double-deviation situations differentiates the complaint motives in both. It content-analyzed online customer complaints in two popular Malaysian foodservice chains. The first part discusses the four main service failure categories: (a) product related, (b) people related, (c)...

This paper examines the work done by tourism researchers to understand why tourists make travel decisions that lead to high levels of greenhouse gas emissions and find it difficult to change their transport mode and destination choice towards more sustainable outcomes. It notes the growing recognition of an understanding of the psychological factor...

Purpose For years, the community in Bario has chosen to organize a slow food and cultural festival annually to draw tourists to Bario. The aim of this paper is to explore the staging of slow food events as a high‐yield strategy for rural tourism destinations and how they can be used to move a destination up the value chain in responsible rural tour...

Bario, a remote village located 3280 feet above the sea level in Kelabit highlands of Sarawak, Malaysia is a favourite ecotourism destination. At the moment, the main tourist attraction in Bario is the recreational forest which has drawn many international tourists mostly from developed countries to this rural destination. These tourists come chief...

This paper seeks to advance knowledge of young beach-oriented tourists by employing a qualitative research method. The research was conducted in Ios, on the south of Athens, Greece. The location represented an extremely popular destination for young people from all over the world. After three months of observation and interviews with twenty five yo...

The number of international students enrolling at higher learning institutions in Malaysia is increasing each year. However, the quality of learning environment is not always easy to measure, particularly for private universities which are not financially aided by the government, where the learning environment is characterized by their physical con...

Although the economic and sociocultural significance of the youth tourism market highlights the importance of conducting research on the young tourist, there is a lack of in-depth exploration and understanding of young tourists' experiences on holiday. The aim of this article is to explore young beach-oriented tourists' behavior on holiday by emplo...

This paper addresses, through in-depth interviews and long-term observations, how young men and women perceive fear of crime and violence on holiday. Although many studies have highlighted a difference between males and females with regard to the expression of fear, gendered differences and similarities in the perception and expression of fear have...