Dafnis N. Coudounaris

Dafnis N. Coudounaris
Hanken School of Economics · Department of Marketing

Doctor of Philosophy
Hanken School of Economics, & University of London

About

219
Publications
91,885
Reads
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1,341
Citations
Citations since 2016
174 Research Items
1247 Citations
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Introduction
5th Nordic International Business, Export Marketing, Int. Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour, and Tourism Conference 2023, 7th-8th November 2023, at Hanken School of Economics, Vaasa, Finland. We will also have a facility for online presentations at ZOOM. Submissions at: https://www.conftool.org/nib-em-2023/ Emails: dafnis.coudounaris@hanken.fi, coudounaris.londonuniversity@gmail.com
Additional affiliations
January 2022 - present
University of London
Position
  • Tutor of Entrepreneurial Marketing
November 2020 - October 2022
Aalborg University
Position
  • Professor (Associate)
July 2020 - December 2021
University of Tartu
Position
  • Lecturer visiting
Education
August 2008 - December 2011
Luleå University of Technology
Field of study
  • Industrial Marketing
September 1982 - April 1985
UMIST
Field of study
  • Management of Sciences (International Business)
September 1981 - June 1982

Publications

Publications (219)
Article
Full-text available
The global outbreak of the COVID-19 pandemic in 2020 has raised awareness of the importance of physical, mental and spiritual wellness, and many consumers (tourists) are turning to holistic approaches to their health and well-being. This study tests a new model of memorable wellness tourism experience by examining the effects of novelty, experience...
Presentation
Full-text available
Why publish in the International Journal of Export Marketing (IJEXPORTM)?
Article
Full-text available
Although Halal tourism is becoming an important tourism sector and represents one of the largest niche markets in global tourism, the aspects that makes this type of tourism memorable are still unexplored for academics and practitioners. The aim of this study is to examine the relationships between hedonism, novelty, local culture, refreshment, mea...
Article
Full-text available
This study tests a new model for memorable nature-based tourism experiences by examining the effects of novelty, experiencescape, experience co-creation, experience intensification and satisfaction. The study also examines the relationship between memorable nature-based tourism experiences, place attachment and tourists' environmentally responsible...
Article
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Article
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Purpose-This paper aims to propose a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. This study also examined the impact of such experiences on hedonic well-being. Design/methodolo...
Article
Full-text available
This study examined the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists—novelty seeking, authenticity and sensory appeal—combine with external factors in a restaurant setting—togetherness, experience co-creation and substantive staging of the servicescape—to effect memor...
Article
Full-text available
Purpose This study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty seeking, authenticity and sensory appeal – combine with external factors in a restaurant setting – togetherness, experience co-creation and substantive staging of the service...
Article
Full-text available
Purpose This paper aims to propose a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. This study also examined the impact of such experiences on hedonic well-being. Design/methodol...
Article
Full-text available
The purpose of this study is to investigate wholly-owned subsidiary (WOS) vs exporting as the choices of foreign operation modes of Finnish hard-service firms in Spain, and the relations between the selected entry and operation modes based on objectives set for the Spanish markets. The methodology uses the grounded theory approach in IB. The data w...
Article
Abstract Purpose – This paper proposes a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. The study also examined the impact of such experiences on hedonic well-being. Design/metho...
Article
Full-text available
This study aims to investigate the influence of the big-5 personality traits on causation and effectuation decision-making logics using the entrepreneurial process theory. This is an empirical study based on 113 surveys of managers/entrepreneurs from the Estonian IT sector. The questionnaire was uploaded onto the online platform of connect.ee and t...
Article
Full-text available
Purpose This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences. Design/methodology/approach An empirical study of a qualitative nature was conducted using a self-administered open-ended questionnaire among tour...
Presentation
Full-text available
6 years of hard work has resulted in this achievement. Three universities assisted me in this achievement i.e. the University of Vaasa / School of Marketing and Communication, the University of Tartu / School of Economics and Business Administration, and the Aalborg University / Aalborg University Business School. My sincere thanks to the team of r...
Article
Full-text available
Purpose This study aims to develop a new internationalisation model to describe the exporting and non-exporting behaviours of small and medium sized enterprises (SMEs) and then applying it to a sample of UK SMEs. The conceptual model consists of four forces leading to a successful business. Design/methodology/approach The sample is a stratified on...
Article
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full paper: https://www.abacademies.org/articles/The-Shift-from-Causation-to-Effectuation-for-International-Entrepreneurs:-Attitudes-and-Attitude-Change-versus-Social-Representations.pdf Paper at 24(3) of IJE: https://www.abacademies.org/journals/international-journal-of-entrepreneurship-inpress.html
Article
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The study has the aim of exploring the determinants of turnover intentions and job satisfaction of nurses. A survey of 163 nurses from two public and two private hospitals in the capital of Ghana, Accra, who completed a questionnaire in English, was conducted. The study uses SEM analysis to evaluate the goodness-of-fit of the model and to test hypo...
Article
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The aim of this paper is to better understand the meaning of caring for employees at the organisational level as well as to disclose its relationship with the well-being of the organisation. It explores literature on caring for employees at the organisational level by integrating two research streams – the relational and morality perspectives. Buil...
Article
Full-text available
Suitable topics include, but are not limited, to the following issues: a) Nordic tourism marketing and management • Environmentally responsible behaviour, environmentalism, green purchasing decisions and environmental consciousness in tourism • Eco-friendly tourism attitudes and behaviour, theory of planned behaviour; trust, commitment, loyalty and...
Article
Full-text available
Suitable topics include, but are not limited, to the following issues related to the impact of COVID-19 on Tourism:  Environmentally responsible behaviour, environmentalism, green purchasing decisions and environmental consciousness in tourism  Eco-friendly tourism attitudes and behaviour, theory of planned behaviour; trust, commitment, loyalty a...
Article
Full-text available
Suitable topics include, but are not limited, to the following issues: • Internationalisation strategies and stages • Pathways/approaches i.e. born globals, Uppsala model I, Uppsala model II, networks • Export performance of firms and related constructs • The export-import relationship and unethical behaviour • Export marketing (stimulation/motivat...
Research Proposal
Full-text available
YOU CAN NOW SUBMIT YR PAPERS (Late authors: https://www.conftool.org/nib-em-2020/ ) 2nd Nordic International Business, Export Marketing & Tourism Conference 2020, 7-8 November, at Microsoft Teams (due to COVID-19). Apart from the 15 tracks on IB, EM & T there are 9 tracks on Tourism Management, Consumer Behavior, Sustainability & Green Marketing, B...
Article
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This special issue aims to investigate topics on the distortions of COVID-19 on Export Marketing and International Business and to examine the managerial implications and new learning based on this experience. Also, this issue aims to present high-quality and original empirical research articles and reviews focusing on this topic. Subject Coverage...
Experiment Findings
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Article
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Purpose This study aims to examine the relationships among the dimensions of consumption values (functional, social and emotional), co-creation, information overload, satisfaction and continuance intention derived from the use of the Airbnb platform. Design/methodology/approach A Web-based survey was conducted among Italians, and a valid sample of...
Article
Full-text available
Purpose The purpose of this study is to test Kim et al. ’s (2012) seven-dimension memorable tourism experience (MTE) scale in a new context and with a new sample. In addition, the study aims to test for causes or relationships between satisfaction, MTE dimensions, co-creative tourism experiences and memorability, as well as the mediating effect of...
Article
Full-text available
This study proposes and tests a new model of memorable local food experiences by examining the effect of the servicescape, novelty seeking, experience co-creation, choice overload and experience intensification on memories of local food experiences. The study also examines how such experiences impact hedonic well-being. Using an online survey quest...
Data
Memorable tourism experience: antecedents and outcomes received the 2018 Citation Award from Scandinavian Journal of Hospitality and Tourism during the 28th Nordic Symposium on Tourism and Hospitality Research.
Article
Full-text available
This paper aims to investigate the main reasons for the rejection of manuscripts submitted to one specific journal, namely, International Journal of Export Marketing (IJEXPORTM) published by Inderscience publishers. In this article, the author presents data on the rejections by reviewers from the International Journal of Export Marketing (IJEXPORTM...