Dafnis N. CoudounarisHanken School of Economics · Department of Marketing
Dafnis N. Coudounaris
Doctor of Philosophy
Hanken School of Economics, University of London, AUCY and Editor-in-Chief of Int. J. Export Marketing
About
255
Publications
125,041
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2,453
Citations
Introduction
6th Nordic International Business,
Export Marketing, Int. Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour, and Tourism Conference 2025, 29th to 30th March 2025, online on ZOOM. Submissions at: https://www.conftool.org/nib-em-2025/
Emails: dafnis.coudounaris@hanken.fi, coudounaris.londonuniversity@gmail.coma
Additional affiliations
January 2022 - present
July 2020 - December 2021
September 2016 - June 2020
Education
August 2008 - December 2011
September 1982 - April 1985
UMIST
Field of study
- Management of Sciences (International Business)
September 1981 - June 1982
Publications
Publications (255)
Calls for papers. Send your papers to 6th Nordic IB, Export Marketing, Int. Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour and Tourism Marketing Conference 2025, Due to technical issues of registering authors the conference event has moved to 29th and 30th March 2025. We would like to inform you that we managed on 1.11.202...
Purpose
Based on stimulus-organism-response theory, this study aims to develop and tests a model of memorable heritage tourism experience (MHTE). The model proposes that experiencescape, experience co-creation, education and photography are important antecedents of MHTE, which is then a driver of place attachment.
Design/methodology/approach
Data...
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In order to achieve this goal, an empirical study was conducted based on the 17 customer-based/con...
Movement of International Journal of Export Marketing to ABS2 List of CABS
Purpose
This paper aims to investigate the internal factors of resources and capabilities of five born globals (BGs) from Estonia. It explores quantitatively the internal factors between a medium BG and four small BGs.
Design/methodology/approach
The study used a survey questionnaire in collecting information from the CEOs of BGs. The questionnair...
This is a free of charge conference and papers are welcome. Your paper and abstract should be dowloaded to https://www.conftool.org/nib-em-2023.
Best regards
Dr. Dafnis N. Coudounaris
Chair of the 5th Nordic IB, Export Marketing, Int. Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour, and Tourism Conference 2023.
I got some good news today. Hopefully, more good news will come soon.
International Journal of Export Marketing (IJEXPORTM) offers a Special Issue for the 17th Vaasa International Business Conference 2023 16-17 August 2023 (https://www.inderscience.com/jhome.php?jcode=ijexportm)
Purpose
This study proposed and tested a new conceptual model of memorable volunteer tourism experiences (MVTEs) by examining the effects of novelty, meaningfulness, experience co-creation and experience intensification on MVTEs. It also examined the relationships among MVTEs, psychological resilience (PR) and behavioural intention (BI), including...
The global outbreak of the COVID-19 pandemic in 2020 has raised awareness of the importance of physical, mental and spiritual wellness, and many consumers (tourists) are turning to holistic approaches to their health and well-being. This study tests a new model of memorable wellness tourism experience by examining the effects of novelty, experience...
Why publish in the International Journal of Export Marketing (IJEXPORTM)?
Although Halal tourism is becoming an important tourism sector and represents one of the largest niche markets in global tourism, the aspects that makes this type of tourism memorable are still unexplored for academics and practitioners. The aim of this study is to examine the relationships between hedonism, novelty, local culture, refreshment, mea...
This study tests a new model for memorable nature-based tourism experiences by examining the effects of novelty, experiencescape, experience co-creation, experience intensification and satisfaction. The study also examines the relationship between memorable nature-based tourism experiences, place attachment and tourists' environmentally responsible...
Purpose-This paper aims to propose a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. This study also examined the impact of such experiences on hedonic well-being. Design/methodolo...
This study examined the underlying antecedents of memorable halal food experiences
by considering how specific internal factors of non-Muslim tourists—novelty seeking, authenticity and sensory appeal—combine with external factors in a restaurant setting—togetherness, experience co-creation and substantive staging of the servicescape—to effect memor...
Purpose
This study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty seeking, authenticity and sensory appeal – combine with external factors in a restaurant setting – togetherness, experience co-creation and substantive staging of the service...
Purpose
This paper aims to propose a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. This study also examined the impact of such experiences on hedonic well-being.
Design/methodol...
The purpose of this study is to investigate wholly-owned subsidiary (WOS) vs exporting as the choices of foreign operation modes of Finnish hard-service firms in Spain, and the relations between the selected entry and operation modes based on objectives set for the Spanish markets. The methodology uses the grounded theory approach in IB. The data w...
Abstract
Purpose – This paper proposes a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. The study also examined the impact of such experiences on hedonic well-being.
Design/metho...
This study aims to investigate the influence of the big-5 personality traits on causation and effectuation decision-making logics using the entrepreneurial process theory. This is an empirical study based on 113 surveys of managers/entrepreneurs from the Estonian IT sector. The questionnaire was uploaded onto the online platform of connect.ee and t...
Purpose
This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences.
Design/methodology/approach
An empirical study of a qualitative nature was conducted using a self-administered open-ended questionnaire among tour...
6 years of hard work has resulted in this achievement. Three universities assisted me in this achievement i.e. the University of Vaasa / School of Marketing and Communication, the University of Tartu / School of Economics and Business Administration, and the Aalborg University / Aalborg University Business School. My sincere thanks to the team of r...
Purpose
This study aims to develop a new internationalisation model to describe the exporting and non-exporting behaviours of small and medium sized enterprises (SMEs) and then applying it to a sample of UK SMEs. The conceptual model consists of four forces leading to a successful business.
Design/methodology/approach
The sample is a stratified on...
full paper: https://www.abacademies.org/articles/The-Shift-from-Causation-to-Effectuation-for-International-Entrepreneurs:-Attitudes-and-Attitude-Change-versus-Social-Representations.pdf
Paper at 24(3) of IJE: https://www.abacademies.org/journals/international-journal-of-entrepreneurship-inpress.html
The study has the aim of exploring the determinants of turnover intentions and job satisfaction of nurses. A survey of 163 nurses from two public and two private hospitals in the capital of Ghana, Accra, who completed a questionnaire in English, was conducted. The study uses SEM analysis to evaluate the goodness-of-fit of the model and to test hypo...
The aim of this paper is to better understand the meaning of caring for employees at the organisational level as well as to disclose its relationship with the well-being of the organisation. It explores literature on caring for employees at the organisational level by integrating two research streams – the relational and morality perspectives. Buil...
Suitable topics include, but are not limited, to the following issues: a) Nordic tourism marketing and management
• Environmentally responsible behaviour, environmentalism, green purchasing decisions and environmental consciousness in tourism
• Eco-friendly tourism attitudes and behaviour, theory of planned behaviour; trust, commitment, loyalty and...
Suitable topics include, but are not limited, to the following issues related to the impact of COVID-19 on Tourism: Environmentally responsible behaviour, environmentalism, green purchasing decisions and environmental consciousness in tourism Eco-friendly tourism attitudes and behaviour, theory of planned behaviour; trust, commitment, loyalty a...
Suitable topics include, but are not limited, to the following issues: • Internationalisation strategies and stages • Pathways/approaches i.e. born globals, Uppsala model I, Uppsala model II, networks • Export performance of firms and related constructs • The export-import relationship and unethical behaviour • Export marketing (stimulation/motivat...
YOU CAN NOW SUBMIT YR PAPERS (Late authors: https://www.conftool.org/nib-em-2020/ ) 2nd Nordic International Business, Export Marketing & Tourism Conference 2020, 7-8 November, at Microsoft Teams (due to COVID-19). Apart from the 15 tracks on IB, EM & T there are 9 tracks on Tourism Management, Consumer Behavior, Sustainability & Green Marketing, B...
Questions
Questions (12)
This tendency of quiting shows something to Brussels>Which other country will quit?
Few years ago it was always common that large famous European companies could easily impose unethical practices towards small importers. However, nowadays is very common to hear the Assian exporting firms impose frequently unethical practices to European importers by sending not the correct orders or the products are of lesser quality or do not E.U. regulations.
Do some research in cafeterias, airports etc.
In Helsinki area government has sacked more than 2000 employees of the University of Helsinki and the University of Alto.
Innovation is highly related to Finnish exports.
Economic factors, environmental factors, organisational characteristics, market performance and others. Which ones? Write them down in your reply.
The productivity wont be increased as Finnish citizens will put less effort per day.Finnish people are more motive orientated than providing hard work to their employees. One way to increase productivity is by reducing beraucracy in businesses. In other words the process of taking decisions should become more efficient and effective.
