Samuel Hafenreffer, 350 years ago, named pruritus as a "harmful sensation triggering a scratch desire". Today such a definition is likely to be still useful, although a lot of studies have been performed, in the last decades, about this interesting topic. It is now clear, first of all, that itch is built, on the basis of stimuli coming from the skin or not, at a central level. In fact, pruriceptive afferent primary fibers coming from the skin are able to bind, in the posterior horn of medulla, secondary pruriceptive neurons which project to the talamus, whereas from talamus tertiary neurons project to cortex. Cortex localizes itch in the somato-sensorial I region, while the scratch centers are localized in pre-motory anterior cortex. From anterior cingulus, moreover, fibers projecting to pre-frontal area or to orbito-frontal area trigger effective responses to itch. On the other hand, skin is still the classic and specific area in which itching stimuli can arise. Specifically, epidermis in toto can be regarded, in others' and our opinion, as a true large and unique "receptor", able to capture a lot of external stimuli through a variety of receptors, and consequently release a set of mediators. These mediators themselves can represent stimuli for receptors expressed on the surface of the free endings of nervous fibers localized within the epidermis and the dermis; from these stimulated nervous receptors stimuli can thus arise able to trigger both the excitation of pruriceptive fibers toward the central nervous system, and the syntesis and release of neuropeptides, which are able to stimulate mast cells. Indeed, we believe that mast cells mainly represent a sort of "resonance box", which amplifies the pruritogenic stimuli voyaging from the epidermis to the neurons. In fact, mast cell receptors favour, under the stimulation by mediators coming from both nerve endings and keratinocytes, the syntesis and the release of mast cell mediators which bind specific receptors expressed on the nerve endings themselves: a "virtue circle" thus arises among keratinocytes, nerve endings, and mast cells, favouring the cutaneous onset of pruritogenic stimuli. Another source of itch, apart from the above mentioned "activation of pruriceptors", can be the "sensitization of nociceptors". In fact, peripheral pain mediators become able, when nociceptive peripheral neurons are "sensitized", to trigger pruritogenic, other/rather than painful, stimuli. This is, e.g., the case of "sprouting" of peripheral nervous fibers, which favours their prolonged sensitization. Moreover, a "central", other than "peripheral", sensitization exists, which opens the scenarios named "hyperknesis" and even "alloknesis": such scenarios focus the relationships between pain and itch, with consequent therapeutic opportunities, hopefully valuable for the treatment of a number of itch conditions utilizing the same drugs able to treat pain conditions. On the other hand, itch can be inhibited by a series of mediators: the two main such mediators are cannabinoids, as well as hyperactive vanilloids. Vanilloids, in fact, in normal conditions stimulate, other than inhibit, a series of pruriceptive ionic-channel-receptors, generally shared by nervous endings, keratinocytes and leukocytes. In our opinion, every itch-associated disease can have a specific repertoire of mediators, receptors and neurobiological pathways: the recognition of these specific repertoires may hopefully favour the assessment of a series of consequent therapeutic repertoires, which could be specific for each itch-associated disease.