Tetyana Pimonenko

Sumy State University | SSU · Department of Marketing

The relentless advancement of digital technologies has the potential to significantly reshape the energy landscape as digital technologies become increasingly integrated into diverse sectors of the economy. This study explores the intricate relationship between digitalization and energy in EU countries, focusing on its direct and indirect impacts o...

Sustainable development policies trigger a shift in the global development paradigm by aligning economic, social, and ecological goals. Concurrently, the rapid surge in digitalization is transforming business processes and communications across all sectors and levels. As a result, the integration of e-business and e-governance becomes a critical co...

In the contemporary global landscape, characterised by increasing concerns about climate change, sustainable development, and corporate responsibility, it is necessary to study and address pressing issues at the intersection of environmental consciousness, technological advancement, and governance practices. This paper aims to examine the relations...

Intellectual capital is one of the most crucial determinants of long-term economic development. The countries compete for highly skilled labor and talented youth. State regulatory interventions aim to, on the one hand, facilitate the retention of foreign high-productivity intellectual capital in the host country, transforming ‘educational’ and ‘sci...

The inexorable march of technological advancement, particularly within the digital domain, continues to exert a profound influence on global economies, societies, and governance frameworks. This paper delves into the intricate coordination between digital business and digital governance against the backdrop of sustainable development. By introducin...

The authors concluded that no single theory could unambiguously explain what factors influence the behavior of consumers of healthy segment products. Scientific studies and experimental primary data were analyzed, and generalizations were made regarding what most influences consumers' decisions to purchase a product. A methodology for selecting con...

The aim of this study is to conduct an extensive review and evaluation of the global scientific literature that explores the nexus between digital transformation and green brands in achieving SDGs. This study focuses on 866 relevant scientific articles published in journals indexed in the Scopus database. The analysis encompasses a timeframe spanni...

This research aims to investigate the impact of enterprise resource planning (ERP) management systems on the environmental and financial performance of Ukrainian companies. To attain the paper’s goal, this study is carried out in the following logical sequence: 1) Analysing the multifaceted role of ERP systems in modern business frameworks, includi...

The level of socioeconomic development depends on the mode of production, and the world economies have undergone revolutions from agricultural, industrial, and then digital, giving rise to developed, developing and underdeveloped economies. The purpose of this research is to use bibliometric analysis to study the trends of digital marketing and sus...

The paper explores the critical role of green risk management in achieving sustainable development goals (SDGs) within companies. As businesses increasingly recognize the significance of sustainability, they are confronted with various environmental, regulatory, and reputational risks that can impact their journey towards sustainability. Effective...

The ongoing globalisation, recessions, and fluctuations in world development require the acceptance of timely government interventions and decisions to save the country's macroeconomic stability. The literature analysis has confirmed a gap in research on assessing and comparing macroeconomic stability at different levels of development, especially...

This paper aims to estimate the spatial dynamic evolution of renewable energy development efficiency and justify the dimensions that impact renewable energy development efficiency. The study applies the following methods: the ultra-efficient slack-based model (SBM) (to measure the efficiency of renewable energy development); the Dagum-Gini coeffici...

Introduction. In the modern world, where environmental issues and sustainable development are gaining increasing attention, the role of environmental awareness becomes critically important. ESG effects (environmental, social, and governance) influence business activities, investment decisions, contribute to sustainable development and social respon...

This paper aims to research the relationship between population aging, technological innovation, and high-quality economic development. The study applies the spatial econometric model and the intermediary effect model. The object of investigation is 31 provinces in China from 2013 to 2020. The results show that population aging has a significant ef...

Attaining sustainable development goals is a complex process that involves a range of economic, social, and environmental factors. It requires investments in infrastructure, technology, and human capital. In this case, green finance is conducive to channel investments toward sustainable projects and initiatives by providing incentives for environme...

Digital business plays a crucial role in driving energy efficiency and sustainability by enabling innovative solutions such as smart grid technologies, data analytics for energy optimization, and remote monitoring and control systems. Through digitalization, businesses can streamline processes, minimize energy waste, and make informed decisions tha...

Digital transformation has already begun to play a significant role in helping EU countries to achieve sustainable values by promoting environmental, social and governance (ESG) efficiency. It is rapidly changing the economic landscape, which leads to changes in all sectors and at all levels. The European Union (EU) has set ambitious goals for sust...

The digital economy system is an essential driving force that promotes the development of the sports industry, aligning with Sustainable Development Goals (SDGs), including Goal 9 (Industry, Innovation, and Infrastructure), Goal 8 (Decent Work and Economic Growth), and Goal 11 (Sustainable Cities and Communities). This paper aims to provide a compr...

Background: Sustainable procurement is about considering social and environmental factors alongside financial factors in making procurement decisions and purchasing goods and services that take into account the social, economic, and environmental impact that such purchasing has on people and communities. This study was carried out to address the ef...

Introduction. In the modern globalized world, with a particular emphasis on environmental issues, countries increasingly recognize the importance of positioning themselves as leaders in sustainable development and attracting green investments. Marketing policies and strategies employed by countries to promote their green brand play a crucial role i...

Accepting sustainable development goals leads to the reorientation of all sectors at all levels. The European Union (EU) actively accepts a vast range of policies to achieve environmental sustainability due to declining carbon dioxide emissions. Within the Green Deal Policy, and in particular the Fit for 55 packages, the EU declared ambitious goals...

Digitalization has become a key driver of business innovation in recent years. It provides businesses with new opportunities to innovate and create value. Digital technologies, such as cloud computing, big data analytics, and artificial intelligence, have helped businesses boost the development of new products and services, optimize their operation...

The paper aims to analyse the role of asset impairment and biological assets in the company’s audit and to estimate the impact of asset impairment losses and biological asset scale on audit fees. The object of the investigation was A-share listed companies from 2012 to 2021 in China. The study analysed 370 listed companies to obtain 28741 observati...

The world’s transition to green economic growth, considering the Agenda for Sustainable Development, provokes relevant structural changes in the world market. Consequently, it boosts the business sector’s ability to incorporate green dimensions into their development policies to intensify their green competitiveness in the market. In this case, it...

The globalization process and acceptance of a new paradigm for world development aimed at attaining sustainable development require extending the concept of good governance, which allows the improvement of institutional quality. At the same time, governance performance depends on corruption and public participation in national audits. The paper aim...

According to the Resolution on the Global Sustainable Development Goals to be achieved by 2030, labour and intellectual capital have been identified as key drivers of socioeconomic development, leading to appropriate adjustments in migration policy and alignment with European standards. The paper aims to empirically justify the link between migrati...

European Union (EU) countries pay meticulous attention to environmental issues and achieve carbon-free development. In this direction, reducing greenhouse gas emissions and extending renewable energy are the primary goals. At the same time, the energy price and declining energy efficiency increase countries’ environmental expenditures and hinder th...

Customer relationship management (CRM) has become the lifeblood of banking and the principal driver of sustainable marketing performance in the digital economy. The discovery of computers and the Internet has transformed the industrial economy into digital through the integration of CRM and related elements, resulting in several benefits, including...

The ambitious goal of the European Union (EU) countries is to achieve carbon neutrality by providing inclusive economic growth, which requires the development of relevant incentives and initiatives. Furthermore, such incentives and initiatives should guarantee the achievement of the declared goals. Energy sectors are the core determinant of inclusi...

The intensification of countries’ growth causes the depletion of natural resources, biodiversity degradation, ecological imbalances, damage, and disasters. The aggravation of ecological issues requires the development of mechanisms for simultaneous achievement of economic, social, and ecological goals. The energy sector is the core direction of eco...

This study aimed to systemize global scholarly publications on corporate social responsibility and renewable energy to detect their influence on green brand development within the SDGs. The initial data are retrieved from the Scopus database. To operate with the most relevant publications, several limitations were applied. The research sample consi...

The Green Deal policy and Sustainable Development Goals require that the economic development of a country should be reoriented towards ‘green‘ economic development. Currently, the globalisation and intensification of production boosts urbanisation in many countries, which may stimulate economic growth and improve citizen well-being, but may also l...

It is of great practical significance to rationally formulate a development strategy for the sports industry to deeply understand and comprehensively grasp the impact of population aging on the development of the sports industry. To study the impact of population aging on the development of the sports industry, panel data at the provincial level in...

The European Union (EU) countries have declared the ambitious goal of providing carbon-free economic development. Considering this, the EU countries are going to pursue relevant policies for a step-by-step refusal of mining and coal energy, consequently reducing greenhouse gas emissions. The analysis of the theoretical background showed that renewa...

The intensification of ecological issues provokes to search for the appropriate mechanism and resources to solve them without declining the economic growth. This requires moving from resources oriented to green economic development. It could be realised through two goals: achieving macroeconomic stability – core driver of economic growth; declining...

EU countries declared the strategic goal to achieve energy independence and increase energy efficiency. In this case, EU countries have provided a vast range of incentives, mechanisms, and directives to promote energy efficiency. Ukraine as a potential candidate should provide a convergent policy with EU countries to increase energy efficiency. The...

This research aims to provide perspicuous insights and solid overviews on research trends and themes within the context of tourism, leisure, and hospitality before and during the COVID-19 era. In doing so, a blend of bibliometric (evaluative and relational) measures was employed to systematically analyze and visually map a total of 22787 publicatio...

In the current market environment, a number of small and medium enterprises utilize social media platforms (SMM) as key channels for brand promotion. This trend is primarily due to the effectiveness of these platforms and their ability to cover a significant target audience. Entrepreneurs employ digital marketing tools, tailoring their offers to th...

Sustainable development requires implementation of relevant green transformation of countries by providing green policies and extending green technologies and renewable energies. Withal, it requires attracting additional knowledge, human, financial, and natural resources. In this case, countries with higher investment attractiveness have a higher c...

Ongoing environmental issues and degradation provoke the implementation of relevant incentives to overcome them without restrictions of economic growth. Considering the Chinese sustainable development policy, each province should provide the effective ecological regulations that consider the dynamic changes of the economic and ecological indicators...

The development of the digital economy has become a new way to respond to the epidemic impact effectively. With the innovative breakthrough of information and communication technology, the digital and real economies are deeply integrated. The digital economy has become an important driving force for the transformation of economic momentum and devel...

Based on the sixth round of the 2018 Chinese Household Income Project family income survey (CHIP) data, this study made use of the OLS estimation and transfer matrix method to measure and test the problem of obesity intergenerational transmission, analyze whether there is obesity intergenerational transmission as well as between urban and rural are...

With the implementation of the rural revitalization strategy and the promotion of agricultural and rural modernization, the subsidies enjoyed by agricultural enterprises in China are increasing. As a result, the effectiveness of government subsidies for the technological innovation of agricultural enterprises has attracted more and more attention....

The rapid aging of the population presents great challenges in terms of China's social security expenditure and economic growth. This paper uses the entropy method to comprehensively measure the provincial population aging index in 2008-2019 and constructs an intermediary effect model with it as the core explanatory variable. The results show that...

A green economy refers to a modern form of harmony between the environment and the economy. China showing the fastest economic growth in the world has entered into a new phase of advance, facing a critical industrial transformation and progression. The paper aims to analyse China's green economic development considering the differences in developme...

Introduction. The accepted Green Deal Policy led to the rapid development of energy innovations that reduce greenhouse gas emissions and increase the countrys energy efficiency and energy security.The paper aims to analyze the trends, bottlenecks and problems of the energy innovation market in Ukraine and EU to determine the likelihood of achieving...

Innovation is the engine and accelerator that drives high-quality economic and enterprise development. In recent years, the output of scientific and technological innovation in China has been high, but the phenomenon of low efficiency and low quality of innovation occurs frequently. In this study, first, technological innovation efficiency (TIE) wa...

This paper evaluates the recent trends in international migration and different viewpoints (arguments and counterarguments) on global population movement and examines the impacts of the social, economic, ecological, and political determinants of regional and international migration. The paper aims to analyse and compare the causal relationships bet...

The snowballing economic growth has reached the level where the energy industry has a crucial impact on the future pace of development. National energy security influences the adequate performance of all economic spheres and stable government processes. Systematization of the relevant scientific treatises showed that comprehensive national energy s...

The unexpected pandemic has provoked changes in all economic sectors worldwide. COVID-19 has had a direct and indirect effect on countries’ development. Thus, the pandemic limits the movements of labour forces among countries, restricting migrants’ remittances. In addition, it provokes the reorientation of consumer behaviour and changes in househol...

Combating climate change and mitigating its negative consequences requires enhancing awareness of sustainable development. It is believed the education sector is an excellent trigger for green transformations. In turn, since social media has become a fundamental part of people's everyday lives, they are considered to be an effective tool in engagin...

Introduction. Corporate social responsibility in human resource management today remains a topic of discussion among domestic and foreign scientists. After all, there are still no generally accepted methods for assessing the level of corporate social responsibility, as well as a proven relationship between corporate social responsibility and effect...

This article addresses sustainable economic development under the green investing impact. The authors emphasize that a favorable investment climate attracts green and socially responsible investors contributing to green economic transformation. The research aimed to conduct a retrospective analysis of green transformation to determine the main driv...

The COVID-19 pandemic has significantly affected the energy sector. The new behavior of industrial and non-commercial consumers changes the energy consumption model. In addition, the constraints associated with the coronavirus crisis have led to environmental effects from declining economic activity. The research is based on evidence from around th...

The article is devoted to the analysis of innovative development of Ukraine and Poland. Management of innovation processes requires knowledge of the specifics of innovation in Ukraine and experience in the application of innovations in other countries, including Poland. Innovative development requires significant financial resources, regardless of...

The paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is to check the target group’s awareness of post-ind...

The article summarizes the arguments and counter-arguments within the scientific discussion on the impact of labor resources on the level of green competitiveness of enterprises. The main purpose of the study is to identify key aspects of the formation of environmentally-oriented labor resources and analysis of the impact of global trends on the le...

The overcoming of the issues on energy crisis and inequality have become the priorities as far developing as developed countries are concerned. Moreover, energy inequality has increased due to the shortage of natural gas and rising energy prices in retaliation to the economic recovery affected by the COVID-19 pandemic. This study aims to verify the...

The well-developed countries have more options to attract tourists and generate profit from the tourism development. At the same time, the high volume of CO2 emissions, ecological risks, polluted nature restrict the tourism development in the country. The reorientation of global development to green growth provokes transformations in all policies o...

The omnichannel approach to forming marketing strategies for the development of the green competitiveness of enterprises is seen as a process for the inseparable interaction of marketing-mix elements that are aimed at promoting green competitiveness. This approach integrates traditional and digital marketing communication channels and provides cons...

Interest in the use of marketing communication tools in small and medium-sized businesses is growing every year. However, due to the limited financial resources of small and medium enterprises, most marketing tools cannot be used. This study aims to analyze the content and characteristics of existing research on marketing communications in small an...

Анотація. Дослідження зосереджено на виявленні взаємозв’язків між показниками зростання міграції та показниками економічного розвитку і спрямовано на перевірку тверджень про те, що мігранти переміщуються до країн із високим рівнем урбанізації, високим експортно-імпортним і бюджетним потенціалом, соціальним, економічним та інфраструктурним розвитком...

This research aims to analyse the evolutionary development of the scientific treatises devoted to the national economic energy efficiency. To attain the paper’s goal, this study is carried out in the following logical sequence: 1) identification and generation of the necessary relevant data: 2) analysis of keywords co-occurrence to determine the pr...

Implementation of the Global Sustainable Development Goals 2030 highlights the necessity to accelerate the dynamic processes of changing traditional approaches to doing business, favouring environmentally friendly and responsible ones. The article aims to research the structural environment of developing green competitiveness on the global level. T...

The aim of this research is to study theoretical and practical aspects of the ecological and economic losses from the use of solid domestic waste (SDW) as energy resources in the heat power industry of Ukraine. The methodical approaches to evaluating the ecological and economic losses caused by solid domestic waste (SDW) comprise: the developed alg...

Introduction. The growing interest in energy efficiency and energy dependence of countries stimulates the scientific community to explore and analyze the main determinants that influence changes in relevant processes. In particular, the generally accepted Sustainable Development Goals by 2030 include seven goals focused on available energy resource...

The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and envir...

A comprehensive assessment of smart grids is critical for their development. Existing scientific research testifies to the urgency and complexity of the problem of implementing smart grids effectively, both in terms of a single project performance and from the standpoint of creating a local, and later global, energy system. The multidimensionality...

This paper aims to analyse and visualise the scientific output of the European Journal of Tourism Research (EJTR) by employing a set of bibliometric metrics; including productive and impact measures, co-authorship analysis, co-citation analysis, and co-occurrence analysis. The collected and analysed data involved 304 peer-reviewed articles publishe...

This paper summarizes the arguments and counterarguments within the scientific discussion on the healthcare systems’ transformations towards sustainability, considering COVID-19 pandemic. The paper aims to forecast changes in the healthcare sector’s greenhouse gas emissions of the EU countries. For gaining that purpose, the authors carried out the...

The increasing competitiveness at the global market and reinforcing the ecological issues contribute the reorientation from the traditional to the sustainable business model. In this case, the business should develop the green brand of the company, which required the implementation of environmental management. The hypothesis of the paper is checkin...

The primary purpose of this study is to analyze the structure and dynamics of scientific publications in the field of environmental management and social marketing in their relationship. The authors analyzed the original keywords in the field of environmental management and social marketing. They carried out the analysis of works in the Scopus scie...

This paper deals with macroeconomic stability impact on improving the countries’ energy-efficiency. For that purpose, the authors conducted the bibliometric analysis using the VOSviewer and Scopus tools. The investigation involved 1335 studies focused on economic stability and 1811 studies – on environmental issues. Thus, the obtained results demon...

This paper aims to check the impact of investment and institutional determinants on the energy efficiency gap. The findings of the bibliometric analysis confirmed the growth of research interests in identifying the core determinants of the energy efficiency gap. The central hypothesises are: the increasing quality of the institutions leads to an in...

The development and implementation of smart grids involve developing new and improvements in existing energy technologies, introducing information systems to manage the smart grid, monitoring and controlling energy consumption, and closely related to alternative energy and decarbonization of the economy. Scientific research of smart grids differs s...

This paper summarises the arguments and counterarguments within the scientific discussion on international cooperation’s role in combatting climate change and its impacts. The primary purpose of the research is to determine renewable energy development reliance on democracy and globalisation levels. The objects for analysis are Ukraine and countrie...

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of the need to form a new strategy for energy conservation and energy efficiency at the national level in Ukraine. It resulted from the imbalanced and asynchronized environmental, energy and economic policies. Furthermore, it is essential to devel...