Tetyana Pimonenko

Tetyana Pimonenko
Sumy State University | SSU · Department of Marketing

Dr. Sc. (Economics Science)

About

103
Publications
12,852
Reads
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1,128
Citations
Additional affiliations
August 2019 - present
Sumy State University
Position
  • Professor (Associate)
Description
  • https://dom.fem.sumdu.edu.ua/en/tetyana-pimonenko
January 2013 - August 2019
Sumy State University
Position
  • Professor (Associate)

Publications

Publications (103)
Article
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A green economy refers to a modern form of harmony between the environment and the economy. China showing the fastest economic growth in the world has entered into a new phase of advance, facing a critical industrial transformation and progression. The paper aims to analyse China's green economic development considering the differences in developme...
Article
Introduction. The accepted Green Deal Policy led to the rapid development of energy innovations that reduce greenhouse gas emissions and increase the countrys energy efficiency and energy security.The paper aims to analyze the trends, bottlenecks and problems of the energy innovation market in Ukraine and EU to determine the likelihood of achieving...
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Innovation is the engine and accelerator that drives high-quality economic and enterprise development. In recent years, the output of scientific and technological innovation in China has been high, but the phenomenon of low efficiency and low quality of innovation occurs frequently. In this study, first, technological innovation efficiency (TIE) wa...
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This paper evaluates the recent trends in international migration and different viewpoints (arguments and counterarguments) on global population movement and examines the impacts of the social, economic, ecological, and political determinants of regional and international migration. The paper aims to analyse and compare the causal relationships bet...
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The snowballing economic growth has reached the level where the energy industry has a crucial impact on the future pace of development. National energy security influences the adequate performance of all economic spheres and stable government processes. Systematization of the relevant scientific treatises showed that comprehensive national energy s...
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The unexpected pandemic has provoked changes in all economic sectors worldwide. COVID-19 has had a direct and indirect effect on countries’ development. Thus, the pandemic limits the movements of labour forces among countries, restricting migrants’ remittances. In addition, it provokes the reorientation of consumer behaviour and changes in househol...
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Combating climate change and mitigating its negative consequences requires enhancing awareness of sustainable development. It is believed the education sector is an excellent trigger for green transformations. In turn, since social media has become a fundamental part of people's everyday lives, they are considered to be an effective tool in engagin...
Article
Introduction. Corporate social responsibility in human resource management today remains a topic of discussion among domestic and foreign scientists. After all, there are still no generally accepted methods for assessing the level of corporate social responsibility, as well as a proven relationship between corporate social responsibility and effect...
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This article addresses sustainable economic development under the green investing impact. The authors emphasize that a favorable investment climate attracts green and socially responsible investors contributing to green economic transformation. The research aimed to conduct a retrospective analysis of green transformation to determine the main driv...
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The COVID-19 pandemic has significantly affected the energy sector. The new behavior of industrial and non-commercial consumers changes the energy consumption model. In addition, the constraints associated with the coronavirus crisis have led to environmental effects from declining economic activity. The research is based on evidence from around th...
Article
The paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is to check the target group’s awareness of post-ind...
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The overcoming of the issues on energy crisis and inequality have become the priorities as far developing as developed countries are concerned. Moreover, energy inequality has increased due to the shortage of natural gas and rising energy prices in retaliation to the economic recovery affected by the COVID-19 pandemic. This study aims to verify the...
Article
The well-developed countries have more options to attract tourists and generate profit from the tourism development. At the same time, the high volume of CO2 emissions, ecological risks, polluted nature restrict the tourism development in the country. The reorientation of global development to green growth provokes transformations in all policies o...
Article
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The omnichannel approach to forming marketing strategies for the development of the green competitiveness of enterprises is seen as a process for the inseparable interaction of marketing-mix elements that are aimed at promoting green competitiveness. This approach integrates traditional and digital marketing communication channels and provides cons...
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Interest in the use of marketing communication tools in small and medium-sized businesses is growing every year. However, due to the limited financial resources of small and medium enterprises, most marketing tools cannot be used. This study aims to analyze the content and characteristics of existing research on marketing communications in small an...
Article
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The paper is focused on identifying interlinks between migration growth and economic development indicators. The main idea is to check the statements that migrants move to the countries with high levels of urbanization, high export-import, and budget potential, social, economic, and infrastructural development, high rates of innovations, accessible...
Article
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The aim of this research is to study theoretical and practical aspects of the ecological and economic losses from the use of solid domestic waste (SDW) as energy resources in the heat power industry of Ukraine. The methodical approaches to evaluating the ecological and economic losses caused by solid domestic waste (SDW) comprise: the developed alg...
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Introduction. The growing interest in energy efficiency and energy dependence of countries stimulates the scientific community to explore and analyze the main determinants that influence changes in relevant processes. In particular, the generally accepted Sustainable Development Goals by 2030 include seven goals focused on available energy resource...
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The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and envir...
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A comprehensive assessment of smart grids is critical for their development. Existing scientific research testifies to the urgency and complexity of the problem of implementing smart grids effectively, both in terms of a single project performance and from the standpoint of creating a local, and later global, energy system. The multidimensionality...
Article
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This paper aims to analyse and visualise the scientific output of the European Journal of Tourism Research (EJTR) by employing a set of bibliometric metrics; including productive and impact measures, co-authorship analysis, co-citation analysis, and co-occurrence analysis. The collected and analysed data involved 304 peer-reviewed articles publishe...
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This paper summarizes the arguments and counterarguments within the scientific discussion on the healthcare systems’ transformations towards sustainability, considering COVID-19 pandemic. The paper aims to forecast changes in the healthcare sector’s greenhouse gas emissions of the EU countries. For gaining that purpose, the authors carried out the...
Article
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The increasing competitiveness at the global market and reinforcing the ecological issues contribute the reorientation from the traditional to the sustainable business model. In this case, the business should develop the green brand of the company, which required the implementation of environmental management. The hypothesis of the paper is checkin...
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The primary purpose of this study is to analyze the structure and dynamics of scientific publications in the field of environmental management and social marketing in their relationship. The authors analyzed the original keywords in the field of environmental management and social marketing. They carried out the analysis of works in the Scopus scie...
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This paper deals with macroeconomic stability impact on improving the countries’ energy-efficiency. For that purpose, the authors conducted the bibliometric analysis using the VOSviewer and Scopus tools. The investigation involved 1335 studies focused on economic stability and 1811 studies – on environmental issues. Thus, the obtained results demon...
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This paper aims to check the impact of investment and institutional determinants on the energy efficiency gap. The findings of the bibliometric analysis confirmed the growth of research interests in identifying the core determinants of the energy efficiency gap. The central hypothesises are: the increasing quality of the institutions leads to an in...
Article
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The development and implementation of smart grids involve developing new and improvements in existing energy technologies, introducing information systems to manage the smart grid, monitoring and controlling energy consumption, and closely related to alternative energy and decarbonization of the economy. Scientific research of smart grids differs s...
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This paper summarises the arguments and counterarguments within the scientific discussion on international cooperation’s role in combatting climate change and its impacts. The primary purpose of the research is to determine renewable energy development reliance on democracy and globalisation levels. The objects for analysis are Ukraine and countrie...
Article
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This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of the need to form a new strategy for energy conservation and energy efficiency at the national level in Ukraine. It resulted from the imbalanced and asynchronized environmental, energy and economic policies. Furthermore, it is essential to devel...
Article
In the paper, the authors analysed the approaches to define a green brand. Using the Google Trends, they proved that the terms 'green brand' is more appropriate than 'sustainable', 'environmental' or 'eco brand'. The purpose of the paper is to analyse the critical components of a green brand and its parameters to develop an effective promotion prog...
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This paper summarizes the arguments and counterarguments within the scientific discussion on developing national economic energy efficiency under optimizing renewable energy generations. This study aims to forecast renewable energy generation until 2035 under the current Ukrainian conditions. The relevance of this scientific issue is the urgency to...
Article
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This research aims to analyse the evolutionary development of the scientific treatises devoted to the national economic energy efficiency. To attain the paper’s goal, this study is carried out in the following logical sequence: 1) identification and generation of the necessary relevant data: 2) analysis of keywords co-occurrence to determine the pr...
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Implementation of the Global Sustainable Development Goals 2030 highlights the necessity to accelerate the dynamic processes of changing traditional approaches to doing business, favouring environmentally friendly and responsible ones. The article aims to research the structural environment of developing green competitiveness on the global level. T...
Article
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Strategic importance in the formation of national security is the development of a model of efficient use of resources. Energy security and independence of the country is formed due to economically sound and optimized fuel and energy policy, which is aimed at environmentally safe and economically acceptable needs of the population and the state as...
Article
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The article aims to study current trends in the use of solar energy in Ukraine and the world as one of the main directions of decarbonization of the national economy. The authors systematize the prospects, advantages and disadvantages of the development of renewable energy sources. They conducted a comparative analysis of the "efficiency" of solar...
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This paper summarizes the arguments and counterarguments within the scientific discussion on promoting green transformation in Ukraine under developing green deal policy. The authors noted that established by European Commission, the "European Green Deal" opens a window of opportunities and provides new threats for the Ukrainian economy. The releva...
Article
Nowadays, the issues of the territorial force of attraction and strategic development are growing more urgent. Territorial branding is one of the crucial stages in this process. It highlights the real and creates new narratives of the particular territory in time and space. The systematization of scientific sources showed that the theoretical and p...
Article
Nowadays, the climate change problems are on the international agenda, while increasing attention is paid to the role of green finance and bank activity in developing a climate-neutral future. This paper aims to investigate the scientific background devoted to bank marketing to determine the role of green finance in carbon-free economic growth and...
Article
The concept of modern world ideology accepts that sustainable development goals couldn’t be achieved without green restructure and gender equality. That is the base of the new green economy focused on the social welfare of living and future generations due to increasing the eco-efficiency. This paper summarizes the arguments and counterarguments wi...
Article
The key to ensuring sustainable economic development of the regions is the functioning of enterprises and organizations physically or legally located in its territory and the effective use and identification of hidden business and tourist opportunities of the parts. Unlocking such community potential is one of the key tasks of local governments, wh...
Article
The paper analyses the impact of gender on the effectiveness of a company's human resource management. The authors analysed the gender structure of labour resources and the women proportion in the high management. The author summarised the scientific background on the influence of gender on decision-making and the company's efficiency. Legislative...
Article
Ensuring sustainable development of regions directly depends on the ability of local governments to make effective management decisions to address socio-economic problems of the population. This responsibility was further strengthened with the beginning of the redistribution of power between central and local authorities in 2015 due to the beginnin...
Article
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The paper summarised arguments and counterarguments within the scientific discussions on the financial, socio-economic, environmental, and public health patterns of creating regional roadmaps to prevent the spread of the COVID-19 epidemic. The main goals of the paper were to develop the regional anti-epidemiological road map with markers using the...
Article
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The article aims to provide a theoretical basis for the assessment of the institutional impact on oil production. The availability of fuel is the key driver of the functioning national economy, which determines the strategic and tactical landmarks of socioeconomic development and vectors of the country's foreign economic course. Such tendencies are...
Conference Paper
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This paper deals with the investigation of the relationship between tourism and economic growth. The research theoretically proved modern tourism was a widespread dynamic industry with high impact on economic development, damaged by COVID-19 crisis. This paper aims to analyse changes in the tourism industry to forecast recovering of tourism activit...
Conference Paper
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This study summarizes the existing world experience on scientific and methodological approaches for assessing the macroeconomic stability of the national economy. The systematization of the scientific background allowed concluding the absence of unitized terminological apparatus to define the concept of macroeconomic stability. This study aims to d...
Article
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Objective: The aim of the paper is checking the hypothesis on the linking between consequences of pandemic lockdown and air pollution, public health, and economic growth. Patients and methods: Materials and methods: for prediction and modelling of the pandemic lockdown's impact on the air pollution, health, and economic growth with the system dy...
Article
The industry attention to the environment has been reducing lately, leading to irreversible climate change, reaching the limit of mining, and critical indicators of СО2 emissions. That is why the EU has launched a new Green Policy which includes strategic directions for energy efficiency and which is expected to restore biodiversity and slow down t...
Article
Systematisation of literary sources on and approaches to solving the problem of enhancing customer loyalty indicated that scholars had contributed significantly to enriching the scientific research aimed at ensuring the effective long-term consumer interaction. Accordingly, the current paper aims at conducting the bibliometric analysis of publicati...
Conference Paper
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The paper deals with the analysis of the EU and Ukraine experiences to support the small and medium enterprises’ green development. The authors analyzed the main preconditions to transforms the Ukrainian small and medium enterprises from the traditional type of development to green. The ongoing trend of green activities among small and medium enter...
Article
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Implementing Sustainable Development Goals (SDGs) and increasing environmental issues provokes changes in consumers’ and stakeholders’ behavior. Thus, stakeholders try to invest in green companies and projects; consumers prefer to buy eco-friendly products instead of traditional ones; and consumers and investors refuse to deal with unfair green com...
Article
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In the ongoing world trends focusing on the ecological issue, corporate social responsibilities, sustainable development goals, the current business could not be competitive without the implementation of the innovations. Besides, the application of changes contributes to the relevant transformation of the business model, considering the worldwide t...
Article
The aim of the article is to analyze the current energy policy of Ukraine and systematize ways to increase its efficiency within the concept of transition to a carbon-neutral economy, the state of the energy sector in Ukraine and develop theoretical recommendations in the context of sustainable development. One of the main tasks of national securit...
Article
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The paper aimed to formalise the relationship between the level of Ukrainian energy efficiency from 30 indicators of social, ecological and economic development of the country. The main purpose of the study is to identify the impact and dependence of socio-ecological and economic indicators on the level of energy efficiency using multiple correlati...
Article
The European energy policy is a core role in the development of the new model of the energy market and carbon-free economy in Ukraine. In the paper, the authors analyzed the key issues on the way to implement the European policy on increasing energy efficiency and green innovations which emphasized in pro et contra. The performance of national ener...
Article
The paper focused on the analysis of the gender factors under the developing of a marketing program to promote green goods. With the purpose to identify the scientific schools on this theme, the bibliometric analysis was conducted. In 2013 year and 2019 year, there was a significant increase in the number of publications which focused on the invest...