Tetyana Pimonenko

• Dr. Sc. (Economics Science)
• Professor (Full) at Sumy State University

This chapter analyzes the transformative role of artificial intelligence (AI) in social media marketing (SMM), emphasizing its impact on consumer engagement, strategic decision-making, and campaign optimization. Through bibliometric analysis, it maps the evolution of research in AI within SMM, highlighting prolific authors and influential studies t...

This study aims to investigate how innovation development drives green finance in the Visegrad countries by analyzing the role of R&D investments, high-tech trade, and patent activity in attracting greenfield investments. Using a vector autoregression (VAR) model with data from 2007 to 2022, this study employs forecasting techniques, impulse respon...

Introduction.The processes of globalization and digitization of all economic activities necessitate the updating of methods and tools for promoting goods and services. According to WhatstheBigData, in 2022, the number of smartphones was 6.42 billion units, and in 2023, this figure increased by 297 million. Experts predict that by 2028, the number o...

In the digitalisation era, visual branding has become a key driver of investment attractiveness, particularly for institutions seeking to differentiate themselves and appeal to diverse stakeholders. This study investigates the role of visual branding through the analysis of logos from universities and companies located in Sumy, Ukraine. Using psych...

Objective: The article aims to analyse the role of entrepreneurship transformation in attaining green economic development among EU countries for the 2007-2022 period. Research Design & Methods: This study applied the following methods to check the hypothesis of the study: the Malmquist‒Luenberger productivity index for measuring green economic dev...

Amid a growing global emphasis on sustainable development and resource efficiency, understanding the core determinants of green total factor production efficiency is paramount for fostering environmentally conscious economic growth. This paper analyses green total factor production (GTFP) and core indicators that could restrict or increase efficien...

Introduction. Digitalization of business processes has prompted a shift from traditional management methods to digital ones, enhancing the efficiency of service provision and improving the quality of goods production. In light of global factors such as Industry 4.0 and 5.0, as well as the COVID-19 pandemic, researching their impact on the digitaliz...

The ongoing amplification of climate change necessitates the exploration and implementation of effective strategies to mitigate ecological issues while simultaneously preserving economic and social well-being. Renewable power systems offer a way to reduce adverse anthropogenic effects without hindering economic growth. This study aims to conduct a...

This article aims to analyze the interplay between the digital economy (DE) and the real economy (RE), examining how they impact each other in terms of empowerment and supply effects. The study object is China from 2011 to 2021. This study applies the panel vector autoregressive model (PVAR). The study’s findings underscore a delayed empowerment ef...

This study explored the perception of artificial intelligence (AI) through GSR analysis and facial expression detection across eight different video stimuli. The results indicate that one video elicited the highest cognitive engagement, while another showed significant engagement through both the frequency and intensity of responses. Certain videos...

This paper explores the complex relationship between energy poverty and the maintenance of democratic values within the European Union (EU), suggesting that energy poverty not only impacts economic stability and health outcomes but also poses significant challenges to democratic engagement and equity. To measure energy poverty, a composite index is...

Purpose The transition to green growth goals requires the concerted efforts of the whole society. Enterprises, as important players in the market, play a key role in promoting green and sustainable development. The rise of the concept of sustainable development has enabled more enterprises to disclose environmental, social and governance (ESG) info...

The relentless advancement of digital technologies has the potential to significantly reshape the energy landscape as digital technologies become increasingly integrated into diverse sectors of the economy. This study explores the intricate relationship between digitalization and energy in EU countries, focusing on its direct and indirect impacts o...

Sustainable development policies trigger a shift in the global development paradigm by aligning economic, social, and ecological goals. Concurrently, the rapid surge in digitalization is transforming business processes and communications across all sectors and levels. As a result, the integration of e-business and e-governance becomes a critical co...

In the contemporary global landscape, characterised by increasing concerns about climate change, sustainable development, and corporate responsibility, it is necessary to study and address pressing issues at the intersection of environmental consciousness, technological advancement, and governance practices. This paper aims to examine the relations...

Intellectual capital is one of the most crucial determinants of long-term economic development. The countries compete for highly skilled labor and talented youth. State regulatory interventions aim to, on the one hand, facilitate the retention of foreign high-productivity intellectual capital in the host country, transforming ‘educational’ and ‘sci...

The inexorable march of technological advancement, particularly within the digital domain, continues to exert a profound influence on global economies, societies, and governance frameworks. This paper delves into the intricate coordination between digital business and digital governance against the backdrop of sustainable development. By introducin...

See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf/202345600002

See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf/202345600002

See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf/202345600002

See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf/202345600002

See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf/202345600002

See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf/202345600002

The ongoing globalisation, recessions, and fluctuations in world development require the acceptance of timely government interventions and decisions to save the country's macroeconomic stability. The literature analysis has confirmed a gap in research on assessing and comparing macroeconomic stability at different levels of development, especially...

This paper aims to estimate the spatial dynamic evolution of renewable energy development efficiency and justify the dimensions that impact renewable energy development efficiency. The study applies the following methods: the ultra-efficient slack-based model (SBM) (to measure the efficiency of renewable energy development); the Dagum-Gini coeffici...

Introduction. In the modern world, where environmental issues and sustainable development are gaining increasing attention, the role of environmental awareness becomes critically important. ESG effects (environmental, social, and governance) influence business activities, investment decisions, contribute to sustainable development and social respon...

This paper aims to research the relationship between population aging, technological innovation, and high-quality economic development. The study applies the spatial econometric model and the intermediary effect model. The object of investigation is 31 provinces in China from 2013 to 2020. The results show that population aging has a significant ef...

Attaining sustainable development goals is a complex process that involves a range of economic, social, and environmental factors. It requires investments in infrastructure, technology, and human capital. In this case, green finance is conducive to channel investments toward sustainable projects and initiatives by providing incentives for environme...

Digital business plays a crucial role in driving energy efficiency and sustainability by enabling innovative solutions such as smart grid technologies, data analytics for energy optimization, and remote monitoring and control systems. Through digitalization, businesses can streamline processes, minimize energy waste, and make informed decisions tha...

Digital transformation has already begun to play a significant role in helping EU countries to achieve sustainable values by promoting environmental, social and governance (ESG) efficiency. It is rapidly changing the economic landscape, which leads to changes in all sectors and at all levels. The European Union (EU) has set ambitious goals for sust...

The digital economy system is an essential driving force that promotes the development of the sports industry, aligning with Sustainable Development Goals (SDGs), including Goal 9 (Industry, Innovation, and Infrastructure), Goal 8 (Decent Work and Economic Growth), and Goal 11 (Sustainable Cities and Communities). This paper aims to provide a compr...

Background: Sustainable procurement is about considering social and environmental factors alongside financial factors in making procurement decisions and purchasing goods and services that take into account the social, economic, and environmental impact that such purchasing has on people and communities. This study was carried out to address the ef...

Introduction. In the modern globalized world, with a particular emphasis on environmental issues, countries increasingly recognize the importance of positioning themselves as leaders in sustainable development and attracting green investments. Marketing policies and strategies employed by countries to promote their green brand play a crucial role i...

The interplay between urbanization and ecological environmental efficiency has gained increasing significance in the context of sustainable development, as rapid urban growth poses challenges to resource consumption, greenhouse gas emissions, and the overall ecological well-being of urban areas. Understanding and analyzing the coordinated developme...

Accepting sustainable development goals leads to the reorientation of all sectors at all levels. The European Union (EU) actively accepts a vast range of policies to achieve environmental sustainability due to declining carbon dioxide emissions. Within the Green Deal Policy, and in particular the Fit for 55 packages, the EU declared ambitious goals...

Digitalization has become a key driver of business innovation in recent years. It provides businesses with new opportunities to innovate and create value. Digital technologies, such as cloud computing, big data analytics, and artificial intelligence, have helped businesses boost the development of new products and services, optimize their operation...

The paper aims to analyse the role of asset impairment and biological assets in the company’s audit and to estimate the impact of asset impairment losses and biological asset scale on audit fees. The object of the investigation was A-share listed companies from 2012 to 2021 in China. The study analysed 370 listed companies to obtain 28741 observati...

The world’s transition to green economic growth, considering the Agenda for Sustainable Development, provokes relevant structural changes in the world market. Consequently, it boosts the business sector’s ability to incorporate green dimensions into their development policies to intensify their green competitiveness in the market. In this case, it...

The globalization process and acceptance of a new paradigm for world development aimed at attaining sustainable development require extending the concept of good governance, which allows the improvement of institutional quality. At the same time, governance performance depends on corruption and public participation in national audits. The paper aim...

According to the Resolution on the Global Sustainable Development Goals to be achieved by 2030, labour and intellectual capital have been identified as key drivers of socioeconomic development, leading to appropriate adjustments in migration policy and alignment with European standards. The paper aims to empirically justify the link between migrati...

European Union (EU) countries pay meticulous attention to environmental issues and achieve carbon-free development. In this direction, reducing greenhouse gas emissions and extending renewable energy are the primary goals. At the same time, the energy price and declining energy efficiency increase countries’ environmental expenditures and hinder th...

Customer relationship management (CRM) has become the lifeblood of banking and the principal driver of sustainable marketing performance in the digital economy. The discovery of computers and the Internet has transformed the industrial economy into digital through the integration of CRM and related elements, resulting in several benefits, including...

The ambitious goal of the European Union (EU) countries is to achieve carbon neutrality by providing inclusive economic growth, which requires the development of relevant incentives and initiatives. Furthermore, such incentives and initiatives should guarantee the achievement of the declared goals. Energy sectors are the core determinant of inclusi...

The intensification of countries’ growth causes the depletion of natural resources, biodiversity degradation, ecological imbalances, damage, and disasters. The aggravation of ecological issues requires the development of mechanisms for simultaneous achievement of economic, social, and ecological goals. The energy sector is the core direction of eco...

This study aimed to systemize global scholarly publications on corporate social responsibility and renewable energy to detect their influence on green brand development within the SDGs. The initial data are retrieved from the Scopus database. To operate with the most relevant publications, several limitations were applied. The research sample consi...

The Green Deal policy and Sustainable Development Goals require that the economic development of a country should be reoriented towards ‘green‘ economic development. Currently, the globalisation and intensification of production boosts urbanisation in many countries, which may stimulate economic growth and improve citizen well-being, but may also l...

It is of great practical significance to rationally formulate a development strategy for the sports industry to deeply understand and comprehensively grasp the impact of population aging on the development of the sports industry. To study the impact of population aging on the development of the sports industry, panel data at the provincial level in...

The European Union (EU) countries have declared the ambitious goal of providing carbon-free economic development. Considering this, the EU countries are going to pursue relevant policies for a step-by-step refusal of mining and coal energy, consequently reducing greenhouse gas emissions. The analysis of the theoretical background showed that renewa...

The intensification of ecological issues provokes to search for the appropriate mechanism and resources to solve them without declining the economic growth. This requires moving from resources oriented to green economic development. It could be realised through two goals: achieving macroeconomic stability – core driver of economic growth; declining...

EU countries declared the strategic goal to achieve energy independence and increase energy efficiency. In this case, EU countries have provided a vast range of incentives, mechanisms, and directives to promote energy efficiency. Ukraine as a potential candidate should provide a convergent policy with EU countries to increase energy efficiency. The...

This research aims to provide perspicuous insights and solid overviews on research trends and themes within the context of tourism, leisure, and hospitality before and during the COVID-19 era. In doing so, a blend of bibliometric (evaluative and relational) measures was employed to systematically analyze and visually map a total of 22787 publicatio...

In the current market environment, a number of small and medium enterprises utilize social media platforms (SMM) as key channels for brand promotion. This trend is primarily due to the effectiveness of these platforms and their ability to cover a significant target audience. Entrepreneurs employ digital marketing tools, tailoring their offers to th...

Sustainable development requires implementation of relevant green transformation of countries by providing green policies and extending green technologies and renewable energies. Withal, it requires attracting additional knowledge, human, financial, and natural resources. In this case, countries with higher investment attractiveness have a higher c...

Ongoing environmental issues and degradation provoke the implementation of relevant incentives to overcome them without restrictions of economic growth. Considering the Chinese sustainable development policy, each province should provide the effective ecological regulations that consider the dynamic changes of the economic and ecological indicators...

The development of the digital economy has become a new way to respond to the epidemic impact effectively. With the innovative breakthrough of information and communication technology, the digital and real economies are deeply integrated. The digital economy has become an important driving force for the transformation of economic momentum and devel...

Based on the sixth round of the 2018 Chinese Household Income Project family income survey (CHIP) data, this study made use of the OLS estimation and transfer matrix method to measure and test the problem of obesity intergenerational transmission, analyze whether there is obesity intergenerational transmission as well as between urban and rural are...

With the implementation of the rural revitalization strategy and the promotion of agricultural and rural modernization, the subsidies enjoyed by agricultural enterprises in China are increasing. As a result, the effectiveness of government subsidies for the technological innovation of agricultural enterprises has attracted more and more attention....

The rapid aging of the population presents great challenges in terms of China's social security expenditure and economic growth. This paper uses the entropy method to comprehensively measure the provincial population aging index in 2008-2019 and constructs an intermediary effect model with it as the core explanatory variable. The results show that...

A green economy refers to a modern form of harmony between the environment and the economy. China showing the fastest economic growth in the world has entered into a new phase of advance, facing a critical industrial transformation and progression. The paper aims to analyse China's green economic development considering the differences in developme...

Companies' financial fraud provokes declining market asset allocation efficiency and significantly impacts trust and loyalty among all company's stakeholders. Most investigations focused on the prediction of accounting fraud; less research concentrated on financial restatements. In this case, the paper aims to develop a model for identifying the co...

Introduction. The accepted Green Deal Policy led to the rapid development of energy innovations that reduce greenhouse gas emissions and increase the countrys energy efficiency and energy security.The paper aims to analyze the trends, bottlenecks and problems of the energy innovation market in Ukraine and EU to determine the likelihood of achieving...

Innovation is the engine and accelerator that drives high-quality economic and enterprise development. In recent years, the output of scientific and technological innovation in China has been high, but the phenomenon of low efficiency and low quality of innovation occurs frequently. In this study, first, technological innovation efficiency (TIE) wa...

This paper evaluates the recent trends in international migration and different viewpoints (arguments and counterarguments) on global population movement and examines the impacts of the social, economic, ecological, and political determinants of regional and international migration. The paper aims to analyse and compare the causal relationships bet...

The snowballing economic growth has reached the level where the energy industry has a crucial impact on the future pace of development. National energy security influences the adequate performance of all economic spheres and stable government processes. Systematization of the relevant scientific treatises showed that comprehensive national energy s...

The unexpected pandemic has provoked changes in all economic sectors worldwide. COVID-19 has had a direct and indirect effect on countries’ development. Thus, the pandemic limits the movements of labour forces among countries, restricting migrants’ remittances. In addition, it provokes the reorientation of consumer behaviour and changes in househol...

Combating climate change and mitigating its negative consequences requires enhancing awareness of sustainable development. It is believed the education sector is an excellent trigger for green transformations. In turn, since social media has become a fundamental part of people's everyday lives, they are considered to be an effective tool in engagin...

Introduction. Corporate social responsibility in human resource management today remains a topic of discussion among domestic and foreign scientists. After all, there are still no generally accepted methods for assessing the level of corporate social responsibility, as well as a proven relationship between corporate social responsibility and effect...

This article addresses sustainable economic development under the green investing impact. The authors emphasize that a favorable investment climate attracts green and socially responsible investors contributing to green economic transformation. The research aimed to conduct a retrospective analysis of green transformation to determine the main driv...

The COVID-19 pandemic has significantly affected the energy sector. The new behavior of industrial and non-commercial consumers changes the energy consumption model. In addition, the constraints associated with the coronavirus crisis have led to environmental effects from declining economic activity. The research is based on evidence from around th...

The article is devoted to the analysis of innovative development of Ukraine and Poland. Management of innovation processes requires knowledge of the specifics of innovation in Ukraine and experience in the application of innovations in other countries, including Poland. Innovative development requires significant financial resources, regardless of...

The paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is to check the target group’s awareness of post-ind...

The article summarizes the arguments and counter-arguments within the scientific discussion on the impact of labor resources on the level of green competitiveness of enterprises. The main purpose of the study is to identify key aspects of the formation of environmentally-oriented labor resources and analysis of the impact of global trends on the le...

The overcoming of the issues on energy crisis and inequality have become the priorities as far developing as developed countries are concerned. Moreover, energy inequality has increased due to the shortage of natural gas and rising energy prices in retaliation to the economic recovery affected by the COVID-19 pandemic. This study aims to verify the...