Olena Chygryn

Olena Chygryn
Sumy State University | SSU · Department of Marketing

Dr. Sc.

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42
Publications
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410
Citations

Publications

Publications (42)
Article
Full-text available
The omnichannel approach to forming marketing strategies for the development of the green competitiveness of enterprises is seen as a process for the inseparable interaction of marketing-mix elements that are aimed at promoting green competitiveness. This approach integrates traditional and digital marketing communication channels and provides cons...
Article
Full-text available
The modern tendencies confirmed the necessity to consider the environmental factors in companies' effectiveness. The goal of the article is to investigate the structural and functional environment of the development of the green competitiveness concept. In the paper were used the methods of bibliometric analysis for determining vectors of green com...
Article
Full-text available
The aims of this paper are to identify existing research on renewable energy; identify the most influential publications, authors, organizations to understand the research areas. The paper is centered on the bibliometric analysis based on the Web of Science database for the key phrase’ renewable energy’ in the article title until 2020. We analyzed...
Article
In the paper, the authors analysed the approaches to define a green brand. Using the Google Trends, they proved that the terms 'green brand' is more appropriate than 'sustainable', 'environmental' or 'eco brand'. The purpose of the paper is to analyse the critical components of a green brand and its parameters to develop an effective promotion prog...
Article
Full-text available
Implementation of the Global Sustainable Development Goals 2030 highlights the necessity to accelerate the dynamic processes of changing traditional approaches to doing business, favouring environmentally friendly and responsible ones. The article aims to research the structural environment of developing green competitiveness on the global level. T...
Article
The issue of ensuring the sustainable development of mankind today is recognized as one of the most pressing issues facing society. The purpose of the study is to generalize the features of sustainable land using, identify the main problems of sustainable use of agricultural land in Ukraine and the key ways to solve them. The paper summarizes the k...
Article
The globalization of economic development, the expansion of digitalization processes, the transformation of marketing channels for the promotion of goods and services, as well as the peculiarities of enterprises is gaining new relevance. From this perspective, digital omnichannel strategies can potentially drive the growth of traditional economic p...
Article
The article presents the results of the analysis of publications devoted to the formation of the concept and components of the green competitiveness of enterprises. The study was conducted using bibliometric analysis VOSviewer v.1.6 visualization tools and ScopusTools tools. During the analysis, a set of 54,753 scientific articles on this issue for...
Article
The aim of the article is to analyze the world practice of implementing Green Campuses programs in higher education institutions and assess the possibilities of practical implementation of the principles of sustainable development in Ukrainian universities. The following methods were used in the study: retrospective analysis – in considering the ma...
Article
Certain groups of determinants (economic, environmental, social, healthcare) with the highest vulnerability identify the reasons for regional differentiation in morbidity and mortality from COVID-19. This defines the necessity to find appropriate combinations of factors characterizing the vulnerability of a region. The methodology and tools to expl...
Article
Full-text available
The article aims to provide a theoretical basis for the assessment of the institutional impact on oil production. The availability of fuel is the key driver of the functioning national economy, which determines the strategic and tactical landmarks of socioeconomic development and vectors of the country's foreign economic course. Such tendencies are...
Conference Paper
Full-text available
The results of the national economy functioning determined by the huge complex of factors: structure of the national economic complex, the share of leading industries, the effectiveness of their development and the impact on socioeconomic indicators of the country and regions of oil extraction complex. The purpose of the paper is to investigate the...
Article
Due to the continuing trends of emergencies, the attention to solving the environmental risk problems has not lost its relevance for research in various fields. Changes in the development of the modern economy encourage the search for new methods of influencing environmental risks. Therefore, the relevance of the research topic is caused by looking...
Article
Objective: The aim: To form a methodological basis for assessing socio-economic trends in operation of the labor market in the health care. Patients and methods: Materials and methods: The article analyzes the scientific methods of the investigation the labor market, determines their main advantages and disadvantages. The proposed model is based...
Article
Introduction. The development of the business sector is characterized by the tendency of many enterprises to promote environmentally friendly strategies; implement sustainable development goals; which will help solve global and local environmental problems; reduce anthropogenic pressure on the environment; save resources; form competitive developme...
Article
Full-text available
Досліджено сучасний стан, тенденції розвитку та особливості забезпечення аграрного сектора економіки України банківськими кредитами. Встановлено, що для аграрного ринку України характерна постійна динаміка, що призводить до зміни трендів кредитування агробізнесу. Досліджено аспекти надання банківських кредитів сільськогосподарським підприємствам та...
Article
The issue of stakeholder activity and collaboration for developing and promoting the green competitiveness of enterprises are nowadays relevant and play a significant role in creating competitive advantages. Systematization literary sources prove that economic activity is characterizing by specific relationships between a wide set of stakeholders,...
Article
In the modern condition the cleaner production is a necessary component for achieving sustainable development. Promotion of the company’s green competitiveness impossible without implementation the green technologies and cleaner production. The purpose of the paper is generalizing the main approaches to understanding the cleaner production given th...
Article
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The contemporary development of transport systems is characterized by an ecological, technical, social and economic contradictions. An acceptable global solution can be obtained by matching relevant criteria. This paper provides a synthesis of economic and organizational peculiarities on sustainable development to transport internationally, it revi...
Article
Full-text available
The paper deals with the analysis of the main preconditions to develop the strategy of the green brand promotion with the purpose to attract additional green investment to the company's development. In this case, the authors allocated the main features of green investment which should be taken into account during the developing of the marketing pro...
Article
The company’s sustainable development depends from a lot of determinants. The article deal with the theoretical and practical aspects of human resource management on modern enterprises in the field of TV and communication services. The authors noted that for more than a century of human resource management, both theoretical and practical discipline...
Article
Full-text available
The need to introduce a full-fledged land market is conditioned by the realities of today. Land,a significant component of the productive forces, is still not integrated into a civilized marketexchange in Ukraine. The paper is devoted to the substantiation of the need to reform theagricultural land market in Ukraine. The state of the agricultural l...
Article
Full-text available
Transformation of the mechanism of responsibility redistribution between central and sub-central government resulted in expansion of fiscal decentralization (FD) ideas. The concept of fiscal decentralization in general features was formed at the second half of XX century, however, key ideas appeared far more earlier. Nevertheless, many controversia...
Article
Full-text available
This paper examines the economic relationships between oil price volatility and socially-economic development of 14 Organization of the Petroleum Exporting Countries (OPEC) using the annual panel data for the period 1990–2014 obtained from the World Bank (WB) statistical data sets. Hausman specification test has been performed to choose the method...
Conference Paper
Full-text available
Стратегія систейнового використання земельних ресурсів в аграрному природокористуванні означає принципово новий для країни тип сталого землекористування, який забезпечить гармонічне співвідношення між антропогенним навантаженням і природним потенціалом земельних ресурсів. Для досягнення високого рівня економічного розвитку використання земельних ре...
Article
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The paper deals with the analysis of methodology of Environmental Performance Index. The authors analyzed and systematized the main existing integrated indices, which were used for evaluation of environmental, social and economic situation in the countries. The authors allocated the environmental performance index as a basis for analyzing the envir...
Article
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The paper deals with analysis of the preconditions of alternative energy market development in Ukraine. In this case study, the authors analyzed the EU experience. The results of analysis showed that the leader of the EU countries in renewable energy has already achieved the target (20%), which had been indicated. In addition, the findings showed t...
Article
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The paper deals with analysis of the mechanism of macroeconomic imbalance estimation and achieving the convergence of national economy. With this purpose the authors summarized the main approaches to define the macroeconomic imbalance. In addition, the main indicators which influence macroeconomic imbalance are allocated. On the basis of obtained r...
Article
The paper deals with analysis of the main features and perspectives of green bonds development. Under the investigation the European Union experience of developing and functioning the green bonds market were analysed by the authors. The authors systematised the main approaches to define green bonds. Thus, the green bonds were defined as the debt in...
Article
Full-text available
Modern tendencies of globalization and counties’ competitiveness increasing make governments search absolutely new approaches and relevant tools to raise their competitive capacities. The research explains why marketing factors of the competitive strengthsformation today have an urgent value for describing and substantiation marketing strategies of...
Article
In the article it isinvestigated the theoretical and methodological approaches to formation of organizational and economic mechanism of management resource-saving activities of the joint stock company. The author identified features of the formation mechanism of management in the contemporary economy and developed the principles of intra management...
Thesis
Full-text available
Ecological and Economic Analysis is branch of economic analysis that was founded only in last century. However, nature gave people instruments for EEA much earlier. One of these instruments is apiculture. By the time, people did come to this world, «the honey-bee had already been around for about 40–50 million years or more». Humans have taken bene...
Article
Preconditions of financing system formation of the sustainable development of the economy corporate sector enterprises are determined. The authors distinguished the main issues of the use limitation of modern ecological and economic instruments by stock companies. Modern financing sources of the sustainable development of the economy corporate sect...

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