Patrícia Monteiro's scientific contributions
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It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
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Publication (1)
Purpose
Wine bottles compete for consumers’ attention in the shelf during the decisive moment of choice. This study aims to explore the role that visual attention to wine labels has on the purchase decision and the mediating role of quality perceptions and desire on such purchase behaviours. Wine awards and consumption situation are used as moderat...
Citations
... Therefore, when consumers focus more on associated co-visited products, their attention on focal products naturally decreases. The degree of attention to a product in the purchase process determines individuals' purchase intentions [48]. ...
![[object Object]](https://i1.rgstatic.net/ii/profile.image/683560566521858-1539984947113_Q64/Sandra-Loureiro.jpg)
