Sandra Maria Correia Loureiro

Sandra Maria Correia Loureiro
ISCTE-Instituto Universitário de Lisboa | ISCTE · Department of Marketing, Operation and Management

PhD
Looking for a position as a full professor in management (marketing, tourism) in AACSB ranking university

About

341
Publications
220,191
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Introduction
Stanford University, together with the publishing house Elsevier and SciTech Strategies, has created a ranking of 2% of the best scientists in the world. It contains 159,648 names. Sandra Loureiro belongs to that 2%. Within the top 2%, Sandra Loureiro is the only Portuguese that belongs to the very core top group of the first 100 scientists all over the world. Research interests include: relationship marketing, tourism marketing, and marketing related to VR, AR and AI issues.
Additional affiliations
September 2012 - present
ISCTE-Instituto Universitário de Lisboa
Position
  • Marketing Professor
January 2008 - December 2012
University of Aveiro

Publications

Publications (341)
Article
Purpose This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience. Design/methodology/approach Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 29...
Article
Full-text available
This article aims to assist researchers in navigating the path to theory creation by investigating how they might build theory through literature reviews. In particular, we propose and elaborate upon the Theory Generation from Literature Review (TGLR) process, capturing different methods and techniques to be applied depending on the level of develo...
Article
Full-text available
Purpose Considering the relevance of understanding what influences environmentally sustainable consumer choices, the present study aims to examine and synthesize the key determinants factors from literature and outline a new conceptual framework for explaining green purchasing behaviors (GPBs). Design/methodology/approach A bibliometric analysis w...
Article
Purpose The purpose of this paper is to systematically review authenticity in the branding context and suggest avenues for future research. Design/methodology/approach This study applies a systematic literature review process and analyzes a total of 171 articles published from 1988 to 2021 and three items that are books or book chapters. Findings...
Article
Companies face a considerable number of online complaints on social media, with some escalating into major virality (online firestorms). Given the risks associated with reputation and sales, companies implement crisis response communication strategies to refrain audiences from forwarding content to others. Despite the positive effects of such strat...
Article
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Tourism scholars have been devoted to exploring the significance of cultural heritage in generating economic, environmental, and social values. However, limited efforts were found to verify potential threats that demolish these values such as looting issue in the global heritage tourism industry. Therefore, this study has reviewed extant publicatio...
Article
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This study analyses tourist-virtual assistant communication by demonstrating the effect of authenticity and attachment as drivers of engagement. A Qualtrics panel sample of 200 users of intelligent virtual assistants (IVA) for the purpose of tourism was recruited to fulfil a survey. Findings show that when users view their communication with IVA as...
Article
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This paper explores whether mass prestige (masstige) campaigns, providing luxury and exclusivity for the masses, influence sentiments and attitude toward the brand among fashion customers and followers on social media, namely Facebook and Instagram. Two brands are selected within the fashion sector: a luxury fashion brand – Gucci – and a mass‐marke...
Chapter
Electronic word-of-mouth (e-WOM) is a very important way for firms to measure the pulse of its online reputation. Today, consumers use e-WOM as a way to interact with companies and share not only their satisfaction with the experience, but also their discontent. E-WOM is even a good way for companies to co-create better experiences that meet consum...
Article
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Purpose The growing complexity of consumer engagement (CE) due to the impact of Internet of things (IoT) has been attracting significant attention from both academics and industry practitioners especially in recent times. Hence, understanding this phenomenon remains very crucial to the body of knowledge. This study conducted a systematic review on...
Article
The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), b...
Article
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Purpose This paper aims to review the topic of “luxury fashion consumption”, a field of recent interest for academics and practitioners. However, a literature review that can map the existing knowledge and aggregate it into relevant topics and offers a research agenda for future research is still lacking. Methodology This paper uses a systematic r...
Article
This article aims to explore gamification tools in services and higher education environments and their role in creating student engagement. The research adopts a qualitative method based on quasi-experimental design. Participants from a higher education institution are exposed to gamification activities during a full semester. Researchers use the...
Article
As service brands need to find new methods to overcome consumers' distrust of physical spaces in the post-COVID-19 era, we explore how niche and mass service brands can recover their experiential value through perceptions of coolness. In three studies, we evaluate service brand coolness and its consequences for communal brand connection and loyalty...
Article
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The current paper explores the impact that an augmented reality shopping assistant may have on consumers’ emotional and cognitive responses, and how it would affect their buying behaviours. A prototype of an application to assist consumers inside a supermarket was developed using HoloLens glasses. A total of 85 participants were invited to walk‐thr...
Article
This paper aims to analyze Attachment and Emotional Values as antecedents of Commitment to intelligent virtual assistants (IVA) and Commitment as a driver of Loyalty Intentions toward the IVA. Data is collected from a sample of 124 active users of IVA systems in tourism settings by the mean of an online survey. The findings contribute to the existi...
Article
Virtual reality (VR) is a technology with potential to disrupt the soccer industry as fans are willing to enjoy new home-watching experiences. This study analyzes the concept of a new VR soccer experience by means of using the Extended Technology Acceptance Model to determine the factors that lead to the adoption of VR equipment in the match day. D...
Article
Astrotourism involves a variety of activities carried out during the night, requiring a deeper knowledge about the cognitive and emotional process that the tourist has and that leads to a memorable experience and loyalty. This study explores how (i) astrotourism stimuli are associated with cognitive states, designed by knowledge and involvement, (i...
Chapter
Gamification and virtual reality are becoming more common in higher education, leading to more research toward this topic and its applications. Following this new trend, this chapter identifies and proposes practical applications and future directions for gamification and virtual reality in higher education environments. Authors contribute with pre...
Conference Paper
Full-text available
Virtual Reality (VR) and Artificial Intelligence (AI) have benefited from a constant presence in the front stage of the top technological breakthroughs due to their potential contribution in the Marketing field. This growing interest to understand the potential of VR and AI and as a new way to attract customers and enrich their experiences led to t...
Chapter
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There are several paths in marketing to communicate with the consumers. More creative ways are reaching to the market increasing the fascia and trying to overcome customers' demands. Consumers have changed and are now more informed, demanding, and empowered. They are talking with brands and about them with other consumers but also about their perso...
Article
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In a pandemic situation, with climate change around the world, studies analyzing changes in travel patterns are welcome. This study combines three theories to propose a model on pro-environmental behavior intentions, namely, the theory of planned behavior, value–belief–norm theory and habit theory. This study aims to examine the role of social norm...
Article
Purpose This paper focuses on customer engagement in online brand communities (OBCs). Drawing upon self-determination theory (SDT), the research proposes a conceptual model portraying the effect of intrinsic and extrinsic motivations on hedonic and utilitarian rewards, which the authors posit will affect subjective well-being (SWB) and brand advoca...
Article
The purpose of this study is to ascertain the effect of awe on tourist behavioral intentions for astrotourism destinations. Awe is theorized as a multi-dimensional concept with both cognitive and affective elements. A behavioral model depicting the relationships among awe, tourist satisfaction and behavioral intentions is proposed and examined amon...
Article
This study explores how tourists perceive two island destinations (Madeira and Bermuda) through reviews on social network platforms. An Artificial intelligence data mining methodology is used (text mining) to address the research problem. Authors collected TripAdvisor reviews, 1148 from Madeira and 635 from Bermuda (total pool of 1783 reviews). A d...
Article
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Transhumanism is a movement that explores the possibilities that arise from integrating technology in the human body. Neurostimulators and smart prosthetics are some of the technologies that may soon change the way Humans interact with their surrounding environment and enhance their well-being. The current paper presents a framework for stakeholder...
Article
This article focuses on a virtual reality (VR) experience aiming to extend the S-O-R framework by portraying the influence of VR experience on tourism students’ engagement. A sample of tourism management college students are exposed to a visualization of an immersive VR experience – visualization of a short 360° video with a touristic experience –...
Article
The flourished art market has promoted the process of illicit trafficking of cultural heritage treasures across the world. Our research attempted to evaluate the ambiguity behind this active illegal market. It investigates the performance and restrictions imposed by authorities on their borders to combat the smuggled cultural artefacts and heritage...
Article
Full-text available
To date, tourism is the fastest growing industry globally, but one of the least developed in terms of environmentally sustainable practices. However, only a small portion of documents elaborate on how the introduction of new technologies can impact a more sustainable development route for tourism. This study’s objective is to provide an overview on...
Article
Full-text available
In a changing world, where artificial intelligent devices are communicating with consumers, understand the communication interaction between firms and consumers is key to the success of business. The current study aims to analyze the consumer-virtual assistant communication by demonstrating the effect of authenticity and attachment as drivers of en...
Article
The current study aims to explore whether virtual reality can be more effective that traditional 2 D in influencing empathy, sympathy, movie coolness and word-of-mouth. A factorial design 2 (movie story: documentary, animation) x 2 (technology format: 2 D, VR) between-subjects experiment approach was employed. The 2 D counterparts are available on...
Article
Despite the technological advances, empirical studies to understand how VR influences consumer behavior have been limited to date. This study aims (i) to extend the S(Stimuli)-O (Organism)-R (Response) framework by considering escapism as stimuli and incorporating vividness and telepresence as an organism and (ii) examine the role of calm versus up...
Article
Football brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan i...
Book
The COVID-19 pandemic has forced companies, institutions, citizens, and students to rapidly change their behaviors and use virtual technologies to perform their usual working tasks. Though virtual technologies for learning were already present in most universities, the pandemic has forced virtual technologies to lead the way in order to continue te...
Article
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We live in a time when symbolism is of enormous priority. Memories are a particularly important part of the construction of individual identity and the subsequent relationships established, personal and with the loved brands. Previous research in psychology and neurosciences on negativity effect claims that negative events have more impact than pos...
Article
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Given the rising Muslim travel market and the scarcity of research on Muslim inbound market, it is important to elucidate how international Muslim travelers are perceived through the lens of residents in non-Islamic countries. This study provided an insight into how value cocreation is created through emotional solidarity and attitudes in the conte...
Chapter
Artificial intelligence (AI) algorithms have been continuously adopted in businesses, such as retailing, hospitality, and tourism. The current chapter aims first to provide a conceptualization of evolution of AI. Second, it gives an overview of AI in business and finally points out examples of applications of AI in retailing, hospitality, and touri...
Book
The sixth International Augmented and Virtual Reality conference was held online for the first time. For all of us, 2020 has been a challenging year with many unknowns and changes to the way we work, socialise and operate. “Online” has become the new normal for meetings and conferences, possibly and most likely changing our future behaviours toward...
Article
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The relevance of smart speakers is steadily increasing, allowing users perform several daily tasks. From a commercial perspective, smart speakers also provide recommendations of products and services that may influence the consumer decision-making process. However, previous studies have mainly focused on the adoption of smart speakers, but there is...
Article
Purpose This paper aims to explore tourist perceived value and attachment to intelligent voice assistants (IVAs) as antecedents of the quality of the human–IVA relationship in the hospitality domain. This research also examines the moderating role of psychological factors (self-esteem) and knowledge factors (past experience and technology expertise...
Chapter
This chapter is devoted to augmented reality in the museum context. Augmented reality has been regarded as a way to enhance the real-world environment using computer-generated perceptual information. It is a tool that museums should explore more to enhance the visitor experience. The aim of this chapter is to go further in understanding the use of...
Article
Museum coolness may contribute to deepening the relationship between visitors and museums. The current research aims to identify the characteristics most associated with the museum coolness index, and empirically analyse atmospheric cues, authentic pride, and passionate desire to revisit as constructs related to the museum coolness nomological netw...
Article
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As intangible experiences are crucial for approach tendencies toward a destination, this research proposes the CI-MI-R framework linking cognitive image (CI) to response (R) via mental imagery (MI). Cosmopolitanism, escapism, and cognitive thinking style are examined as moderators in the relationship between cognitive image and mental imagery. Two...
Article
The study examines the relationships between passengers’ mindfulness, airline service quality, customer relationship quality and loyalty with the airlines of their choice. Service quality was modelled as a moderator between mindfulness and the proposed criterion variables. To capture a wide range of passengers, the study conducted a survey that was...
Article
Scholars have been interested in examining what drives pro-environmental behavior. However, only a few scientific studies have been devoted to analyzing and understanding the pro-environmental behavior of those that are on vacation. Therefore, the current paper contributes to the existing literature by employing a text-mining approach to conduct a...
Article
Full-text available
After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. However, lack of knowledge about how to persuasively communicate about hotels’ cleaning programs for COVID-19 can challenge the ind...
Book
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmen...
Article
This research aims to explore how students' engagement can be promoted through transmedia using a set of activities within the Moodle learning management system for a syllabus topic about innovation, during a full semester. The analysis of case studies, the writing of essays, or the participation in an online forum were among the performed activiti...
Article
This study provides an overview of state-of-the-art research on Artificial Intelligence in the business context and proposes an agenda for future research. First, by analyzing 404 relevant articles collected through Web of Science and Scopus, this article presents the evolution of research on AI in business over time, highlighting seminal works in...
Conference Paper
Full-text available
Introduction This research seeks to unveil how YouTube influencers and digital interaction can contribute to the process of customer-brand relationship and engagement. Based on in-depth interviews of female Youtubers devoted to the lifestyle categories, we aim to comprehend the engagement factors that influencers should rely on to promote engagemen...
Article
This research was carried out with the aim of contributing to understanding of the concept of sacrifice associated with marketing and the relationship between brand and consumer. Fundamentally what we want to know is, in general, what leads someone to make sacrifices for a brand. We seek a “deep understanding of the actors, interactions, sentiments...
Conference Paper
Full-text available
Purpose – To provide a comparative overview with respect to the employment of two different crisis communication strategies, namely corrective action vs. apology, in the wake of an online firestorm and to avoid its further escalation. Design/methodology/approach – A 2x3 factorial experimental design was implemented, comprising two levels of image...
Article
The purpose of the paper is to (i) analyze how different users of social media (Twitter) interact and spread cause-related communication and (ii) explore how people search for cause-related marketing campaigns online, allowing a comparison between individualist and collec-tivist cultures. A social network analysis was used to map the different type...
Article
Consumers of luxury brands have been described as seekers of products that can offer a signaling value to present to others but also a value for their self-concepts in an existentialist spirit potentially linked to being “cool or not.” Prior studies have conceptualized brand coolness and evaluated its impact on consumer responses to brands. However...
Article
Full-text available
Chatbots are mainly text-based conversational agents that simulate conversations with users. This study aims to investigate drivers of users’ satisfaction and continuance intention toward chatbot-based customer service. We propose an analytical framework combining the expectation-confirmation model (ECM), information system success (ISS) model, TAM...
Article
Full-text available
Purpose The purpose of this paper is to review studies on the use of virtual reality (VR) and gamification to engage students in higher education for marketing issues to identify the research topics, the research gaps and to prepare a future research agenda. Design/methodology/approach A literature review is performed based on two search terms app...
Article
Full-text available
Purpose This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a conceptual framework and offer a research agenda for this domain. Design/methodology/approach A systematic literature review using several quality filters was performe...
Article
The impact of destination atmospheric cues – as representations of destination characteristics – on tourists’ intention to engage in word-of-mouth (WOM) communication is examined, adopting a well-established retailing theoretical underpinning; the Stimuli-Organism-Response (S-O-R) model. In doing so, this research incorporates both affective and co...
Chapter
Full-text available
The purpose of this study is to present the role of consumer-brand engagement in the online environment designed for tourism. We explore the consumer-brand engagement construct, in relation to consumers as the engagement subjects and brands (i.e. brands/companies) as the engagement objects. This study starts with an extensive and comprehensive lite...
Article
Purpose The topic of customer engagement has been growing in relevance and complexity in the last decade. Therefore, the purpose of this paper is to systematically review and critically analyse the research about customer engagement and address the research question: “What marketing research has been conducted on customer engagement until now and w...
Article
The research aimed to (i) explore brand experience and brand love as antecedents of brand centrality experience, (ii) analyse brand engagement and overall brand image as consequences of brand centrality experience, (iii) analyse the moderator effect of partner quality in the relationship between brand love and brand centrality experience. Mall inte...
Article
The current study aims to explore how tourist experience and destination authenticity influence intentions to revisit and to recommend through positive and negative affect. The proposed model is tested in the city destination context. The questionnaire was handed to tourists who had stayed in Lisbon for vacations. A sample of 210 questionnaires is...
Article
Purpose This study, an empirical research, aims to construct and validate a new love-hate scale for sports fans and tested its antecedents and consequences. Design/methodology/approach The scale was designed and validated in three separate empirical survey studies in the context of Israeli professional basketball. In Phase 1, the authors verified...
Article
Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over the last few decades including improvements in immersion and the feeling of telepresence. Several examples of the applications of such techniques can be found in stores, tourism, hotel, restaurants, and destinations. Yet, a comprehensive analysis of studies emp...
Article
The current study intends to explore the boundaries of nostalgia-themed advertising with probability markers. An experimental design was implemented with 575 valid responses obtained. The findings validate nostalgia-themed advertising as a creative strategy associated with positive effects o