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How to Drive the “Forwarding” of Public Welfare Crowdfunding
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Compared with traditional information sharing in virtual communities, the status update in microblogs is more spontaneous and less rational. Users do not deliberately plan or arrange to update their real-time status but act in a sudden and unplanned manner. In this regard, purely rational theories, such as planned behavior and social exchange theories, are inappropriate in understanding status updates in microblogs. Hence, this study investigates status update behavior by integrating impulsive and reflective mechanisms. Specifically, a research model is built to investigate how microblog capabilities fulfill users’ media needs, including impulsive- and rational-oriented needs, and drive their urge to update their status. Online survey data from 523 microblog users in China are utilized to validate the proposed model and hypotheses. Results indicate that the urge of users to update their status is significantly influenced by the capabilities of microblogs to share unique content, strengthen positive emotion, maintain interconnectivity, and enhance unidirectional relationships. However, the capability of microblogs to relieve negative emotion does not significantly affect the urge of users to update their status.
Purpose
The purpose of this paper is to analyze the emerging crowd‐funding phenomenon, that is a collective effort by consumers who network and pool their money together, usually via the internet, in order to invest in and support efforts initiated by other people or organizations. Successful service businesses that organize crowd‐funding and act as intermediaries are emerging, attesting to the viability of this means of attracting investment.
Design/methodology/approach
The research employs a “grounded theory” approach, performing an in‐depth qualitative analysis of three cases involving crowd‐funding initiatives: SellaBand in the music business, Trampoline in financial services, and Kapipal in non‐profit services. These cases were selected to represent a diverse set of crowd‐funding operations that vary in terms of risk/return for the investor and the type of payoff associated to the investment.
Findings
The research addresses two research questions: how and why do consumers turn into crowd‐funding participants? and how and why do service providers set up a crowd‐funding initiative? Concerning the first research question, the authors' findings reveal purposes, characteristics, roles and tasks, and investment size of crowd‐funding activity from the consumer's point of view. Regarding the second research question, the authors' analysis reveals purposes, service roles, and network effects of crowd‐funding activity investigated from the point of view of the service organization that set up the initiative.
Practical implications
The findings also have implications for service managers interested in launching and/or managing crowd‐funding initiatives.
Originality/value
The paper addresses an emerging phenomenon and contributes to service theory in terms of extending the consumer's role from co‐production and co‐creation to investment.
This paper examines cognitive beliefs and affect influencing one's intention to continue using (con- tinuance) information systems (IS). Expectation- confirmation theory is adapted from the consumer behavior literature and integrated with theoretical and empirical findings from prior IS usage research to theorize a model of IS continuance. Five research hypotheses derived from this model are empirically validated using a field survey of online banking users. The results suggest that users' continuance intention is determined by their satisfaction with IS use and perceived usefulness of continued IS use. User satisfaction, in turn, is influenced by their confirmation of expectation from prior IS use and perceived usefulness. Post- acceptance perceived usefulness is influenced by 1 Ron Weber was the accepting senior editor for this paper. users' confirmation level. This study draws atten- tion to the substantive differences between accep- tance and continuance behaviors, theorizes and validates one of the earliest theoretical models of IS continuance, integrates confirmation and user satisfaction constructs within our current under- standing of IS use, conceptualizes and creates an initial scale for measuring IS continuance, and offers an initial explanation for the acceptance- discontinuance anomaly.
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