The Spatial Numerical/Temporal Association of Response Codes (SNARC/STEARC) effects are considered evidence of the association between number or time and space, respectively. As the SNARC effect was proposed by Dehaene, Bossini, and Giraux in 1993, several studies have suggested that different tasks and cultural factors can affect the flexibility of the SNARC effect. This study explored the
... [Show full abstract] influence of time units on the flexibility of the SNARC effect via materials with Arabic numbers, which were suffixed with time units and subjected to magnitude comparison tasks. Experiment 1 replicated the SNARC effect for numbers and the STEARC effect for time units. Experiment 2 explored the flexibility of the SNARC effect when numbers were attached to time units, which either conflicted with the numerical magnitude or in which the time units were the same or different. Experiment 3 explored whether the SNARC effect of numbers was stable when numbers were near the transition of two adjacent time units. The results indicate that the SNARC effect was flexible when the numbers were suffixed with time units: Time units influenced the direction of the SNARC effect in a way which could not be accounted for by the mathematical differences between the time units and numbers. This suggests that the SNARC effect is not obligatory and can be easily adapted or inhibited based on the current context.
