Zongyuan Liu

Universiti Teknologi Malaysia | UTM · UTM International Business School (IBS)

Mass customization (MC) is a crucial strategy for manufacturers to gain competitive advantages. Enterprise resource planning (ERP) systems are widely adopted in manufacturing. This study applied the dynamic capabilities view (DCV) to explore how firms leverage ERP systems to facilitate the implementation of MC. This study examined the effect of ERP...

Purpose This study aims to explore the influence of science fiction on innovators and present a comprehensive model using the theory of planned behavior and social support theory to discuss the impact of science fiction on the intention of becoming an innovation worker. Design/methodology/approach Partial least squares structural equation modeling...