Olaleke Oluseye Ogunnaike

Covenant University Ota Ogun State, Nigeria · Department of Business Management

COVID has affected the performance of small-scale businesses in Lagos positively and negatively. The purpose of this research work is to investigate the impact of COVID on the performance of small-scale businesses in Lagos. One of the contributions of this research work is the bringing together, the concepts of the impact of COVID, and Nigeria’s ec...

Consumer protection is considered an important phenomenon and accepted terms that discusses the facts on perceived power imbalances that exist between the producers and consumers of goods and services in the marketing environment around the world. This study examined the effects of consumer protection on marketing mix strategy of pharmaceutical fir...

Goal: Information management frameworks, models, and software’s have the capacity to enhance the competitiveness of logistics operations by maximizing information management. The study objectively examined information management role in logistics operations in medical supply stores. Methodology: The methodology utilized in this review includes; qua...

The vision and mission statements have the groundwork of any corporate strategy because they help to guide the institution’s mode of operation, develop a common purpose, foster a culture of mutual expectations, and also facilitate leadership styles. In more specific term, the vision and mission statement characterizes the most significant steps to...

Corporate reputation is a subject of concern both in the academic and business environment. These concerns about corporate reputation by stakeholders in both the internal and external environment has posed a challenge for organizations. These concerns range from managing cor�porate reputation to also effectively and efficiently engaging stakeholder...

The study aims to examine the effect of transportation management on economic performance in selected textile firms. The reason for this is the sustenance bottleneck such as low-profit margin which is due to poor transportation management and optimization in the textile firms. The study population consisted of fifteen(15) textile firms in Lagos Sta...

The purpose of this study is to critically examine the effect of relationship marketing (such as trust, commitment, communication effectiveness, and conflict handling) on customer loyalty in the telecommunication service delivery sector. The data for this study were gathered through a questionnaire. In addition, a survey of two hundred and twenty-f...

The increasing role of the customer experience, based on the feelings the customers acquire from the interaction with a firm’s product and services, has been considered an effective influence on customer satisfaction and loyalty. Customer satisfaction also plays a linking role in the performance–loyalty link. This study, therefore, investigated the...

Background: The issue of technological adoption and innovation in businesses as always been a big problem to organizations, especially manufacturing small and medium enterprises (SMEs) in Lagos state, Nigeria. The emphasis has therefore always been on how to adopt new technologies and innovations in improving and scaling profit or the profitability...

BACKGROUND: Information management is a framework of data identity, procedure, characterization, and dissemination utilizing hierarchical, social, and technological entities. Consequently, information management requires collaboration and a specific depiction for each echelon within logistics operations to achieve optimality and also impact social...

Inventories don't usually follow normative linear models in cement manufacturing firms. At best a degree of bounded decisions rather than a boundless decision based on a trend and model of the inventory distribution and replenishment. In this study, the operational mechanism of inventories in a continuous framework within an inventory chain was exa...

Inventory optimality is an option of energy utilization proportionality that can lessen carbon emanations and maximize profitability. This study proposes an inventory management model in which the stock volume is optimally decided to diminish energy per resource utilized in-other to reduce carbon emanations. This will likewise help in concluding re...

The research was conducted within the selected large-scale fabrics manufacturing firms in Lagos State, with the goal of examining the degree of material distribution on environmental outcome. The study was done utilizing an outlined questionnaire through purposive sampling and total enumeration approach. The information was examined utilizing parti...

The gain of entrepreneurial practice has been the alleviation of poverty along with the reduction of unemployment in every economy. Various studies have embarked on the practice of entrepreneurship intent amidst other needs but the scarcity in the line of motivation has been a dredge in the entrepreneurial literature. To this end, this study respon...

The existence of informal entrepreneurship is alleged to curb hardships related to unemployment. This has been the case of Nigerian youths at getting needs met but a dire exists when related to the African cultural heritage of value and goals. The study examines social motivations of informal entrepreneurs and their implications for business perfor...

Higher educational institutions are engaged in the provision of services and thus require better focus on satisfying the needs and anticipation of their participating consumers (students). Additionally, it is the delivery of quality services that creates loyal consumers: consumers who patronize the institution more and who stimulate others to patro...

This article aims to capitalize on game theoretic techniques for optimal service marketing decision based on existing literature review. The study collated relevant literature and reviewed the relationship that exists between game theory and marketing mix—product, price, place, and promotion within the Telecommunication industry. Using the game the...

This study surveyed customer experience management (CEM) and student’s loyalty in higher education institution (HEI) sector using a private university in Ogun State, Nigeria as a case study. The primary intent of this study was to determine the roles of humanic and mechanic clues on student’s loyalty. The two hypotheses formulated to address the re...

The study examined to what extent material handling influence environmental performance in the circumference of selected textile manufacturing firms in Lagos state. The study adopted a structured questionnaire and a total of 659 sets of questionnaire was administered to employees in the production, transportation, warehousing, inventory, accounting...

The study examines a comprehensive organisational diagnostic model, which can be used to diagnose for the root cause of failure within the processes, also to check for the state of health of an organisation. The Weisbord six-box organisational diagnostic model is consist of; purpose, structure, leadership, relationships, rewards, helpful mechanisms...

Rapid investment in inventory has drastically changed the working and business environment of the agriculture industry, especially agricultural based institutions. The purpose of this study is to evaluate the role of inventory investment practices to explain on innovation performance of a selected agricultural based institution in Nigeria. This stu...

Nowadays, the commercialisation, internationalisation and brand images of football clubs are vital. This paper examines the globalisation and glocalisation of football and its influence on culture and society (a glocal response). Following an ethnography approach and a qualitative method, it articulates European Football Leagues brand international...

This study presents a numerical analysis for enhancing material handling allotment and deciding whether to produce or not in a bread production section of an educational institution. The study utilized 0/1 and real variables by the means of integer linear programming. In line with this, integer linear programming was applied in a bread production p...

This paper examined the effect of stakeholders' intimacy on quality of products and services of telecommunication firms in Nigeria. The study population consists of the four major telecommunication service providers in Nigeria namely MTN, Globacom, Airtel and 9Mobile. The sample size was made up of 1200 subscribers of telecommunication products/ser...

The gain of entrepreneurial practice has been the alleviation of poverty along with the reduction of unemployment in every economy. Various studies have embarked on the practice of entrepreneurship intent amidst other needs but the scarcity in the line of motivation has been a dredge in the entrepreneurial literature. To this end, this study respon...

During the coronavirus (COVID-19) pandemic lockdowns, stay at home or work from home, many have argued that the westernised non-pharmaceutical interventions (NPI) do not provide remedial in lowincome countries like Nigeria, where informal job seekers, street traders, informal labourers and artisans depend mainly on the informal economy. By applying...

To remain competitive within the present inherent business environment, there is a demand for organisations to embrace an integrated culture-behaviour for performance that enables them to adopt a critical engine for a more sustainable working environment. Organisational culture, which is a reflection of predominant valued beliefs, is expected to in...

The issue of motivation has continually posed a big challenge to business organizations around the globe especially in the manufacturing industries where high levels of productivity affect or play a major role in determining the profitability, growth, development, stability and future success of an organization. Therefore, an organization in a bid...

Purpose This research investigated the influence of the dimensions of the SECI theory, LMX theory and a newly developed teacher–student knowledge exchanges (TSKE) on preparedness of students for the workplace. Design/methodology/approach Based on a sample size of 214 business education students drawn from six programmes, structural equation modell...

The paper aims to capitalize on game theoretic techniques- Prisoner Dilemma, Cournot model, Betrand model, Quasi-game, and Stackelberg for optimal service marketing decision within the Telecommunication industry.

The paper aims to capitalize on game theoretic techniques- Prisoner Dilemma, Cournot model, Betrand model, Quasi-game, and Stackelberg for optimal service marketing decision within the Telecommunication industry.

Nowadays, the commercialization, internationalization and the brand images of football clubs are vital. This article examines the globalization and glocalization of football and its influence on culture and society (a glocal response). Following ethnography approach and a qualitative method, it articulates European Football Leagues brand internatio...

This research provides a reconceptualization of service consumption in higher institution. It made use of a multi-stage development scale process, where survey questionnaires were issued out to 50 respondents which include students of Covenant University (B.Sc., M.Sc./MBA). The result of the exploratory and factor analysis shows the multi-stage pro...

This research provides a reconceptualization of service consumption in higher institution. It made use of a multi-stage development scale process, where survey questionnaires were issued out to 50 respondents which include students of Covenant University (B.Sc., M.Sc./MBA). The result of the exploratory and factor analysis shows the multi-stage pro...

Leveraging on resource based-view theory, this paper shows strategies adopted in higher education to remain competitive. Using scale development method, 60 questionnaires as survey instrument was distributed and 58 respondents completed and returned. The result of socio-economic demographic variables, factor analysis and validity using the statisti...

Electronic-Commerce has been acclaimed as being one of the major application areas in the modern settings of organized business systems; by virtue of its significant growth in recent years. However, one of the major and prolonged concerns that restrict its adoption by customers and organizations is the risk involved. The study explored the resultan...

This article provides an empirical study on effects of diversity management and inclusion on organisational outcomes. The importance of diversity management and inclusion on organisation is of immense benefit especially in a Multinational Corporations, where diversity and inclusion are parts of their core values. However, in our context, which had...

This research examines the effect of inflation on capital budgeting performance in Nigerian enterprises. The impact of inflation on an economy is diverse which could concurrently be negative or positive. Inflation can grind down the definite expected return that is received on an asset. Hence, the study sets to determine how enterprises behave when...

Most technology companies in the developed part of the world are probably motivated by the need to change the world or re-invent how things are being done, however, for entrepreneurs in Nigeria, majority seem rather concerned with the ability to satisfy their basic needs such as food, shelter, provision for their family etc. The purpose of the rese...

The study seeks to examine the effectiveness of Corporate Social Responsibility approach in health care marketing. The other specific objectives are to investigate the extent to which obstructive approach to CSR influences the profitability of the firm, to examine the extent to which defensive approach of CSR influences the corporate image of the f...

This paper empirically investigates the influence of functional clues as a strategy of customer experience management on engineering students’ loyalty within the context of higher education in Nigeria. The basic purpose of this paper was to examine if the application of marketing strategies can be applied by higher institutions in order to satisfy...

E-Commerce is one of the major application areas in modern settings of organized business systems. However, one of the major concern that restrict its adoption by customers and organizations is internet security. Data was collected 610 call to pick-up customers of 4 e-Commerce organizations in Nigeria using a structured questionnaire. Hypotheses we...

E-Commerce is one of the major application areas in modern settings of organized business systems. However, one of the major concern that restrict its adoption by customers and organizations is internet security. Data was collected 610 call to pickup customers of 4 e-Commerce organizations in Nigeria using a structured questionnaire. Hypotheses wer...

This paper investigates the impact of perceived risk and perceived legislation on e-commerce acceptance. Questionnaire was used to collect data from 666 come-to-claim customers of top 4 e-Commerce organizations. Hypotheses were tested using Hierarchical Regression Analysis. The results revealed that perceived risk and legislation have significant e...

The primary duty of any nation is to seek secured sustained economic growth in other to be independent and must also put structures in place to ensure that importation is reduced, and local resources are effectively utilised in the production process. However, when citizens of a nation do not consume products produced in their country, it may lead...

This study set out to assessing the influence of entrepreneurial orientation and SMEs’ performance. A descriptive research design was adopted to gather information from registered SMEs as captured by Corporate Affairs Commission in Nigeria. The data gathered were sourced via the administration of structured questionnaire to 436 owner-managers of SM...

The general objective of this study is to investigate the influence of University physical qualities on student's patronage. The study employed survey research design. The population of the study was the final year students of University of Lagos, Lagos State University, Covenant University and Coventry University. Stratified, purposive and conveni...

The wreck on our nation‟s image by the incidences of insurgency has caused catastrophic effects and depleted interests in entrepreneurship and investments into the nation‟s economy. An insurgency engulfed nation is infested with political disorder, economic disorientation, social vices, infrastructural decay, cultural and value decadence. The prima...

The data depicted on customer loyalty in the healthcare sector was concentrated on the variation in perception across demographic characteristics on the subject matter. The data focused on selected private hospitals adjudged to be the best four in Lagos State, Nigeria. In this data article, the variables for customer loyalty were categorized into (...

This article presents data that examined the impact of bureaucratic processes on the performance of small and medium enterprises in Nigeria. A survey was carried out by administering the questionnaire to 400 business owners selected from three reputable associations, namely: NASME, NASSI and ASBON (Nigerian Association of Small and Medium Enterpris...

The objective of this study is to find out the interconnectedness of entrepreneurs' commitment and business performance in a recessed economy. Questionnaire was used to gather data from guild of entrepreneurs to find answers to the questions that emanated from the two research hypotheses. The correlation and the regression analysis were done with A...

This article describes survey result on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria. This paper obtains information from the customer experience management strategy in considering the techniques in which customer loyalty can be built. 365 copies of questionnaires were retrieved from the customers of the selected...

Technology entrepreneurship is a concept that describes technology-driven entrepreneurship whereby technology is leveraged upon on to achieve entrepreneurial success. The countries called ASIAN tigers emerged on the platform of technology entrepreneurship. This study attempted the use of case studies to describe University-Industry transformation o...

This paper provides data on the interactive quality of the educational services rendered in south west, Nigeria. Data were gathered based on conclusive research design. Stratified and convenience sampling techniques were adopted. Responses were elicited from the alumni as regards to their perception towards the interactive quality; learning, group...

The article presented data on how institutional framework has provided opportunities for the survival of informal entrepreneurs. In other words, data were gathered based on how the informal entrepreneurs in the electronics market were able to manipulate or avoid law enforcement officials thereby leading to sustainable business performance. Emphasis...

This data article presented the effect of the Big Five Personality traits on entrepreneurs’ commitment. 400 copies of questionnaire were administered to practicing entrepreneurs whom were members of a business guild in their annual end of year meeting and award day. 369 copies were duly filled and returned for use. Using statistic package for socia...

This article presents data that examined the modeling of nexus between entrepreneurs׳ commitment and business performance in a developing country. 315 copies of questionnaire were retrieved from 400 copies that were administered to Nigerian Association of Small Scale Industrialists (NASSI) Southwest chapters which comprised of six states. In additi...

The development of small and medium scale enterprises (SMEs) is paramount to the survival of many nations. The personalities of the entrepreneur are a major determinant for growth and improve business performance. Among the big five personality traits, understanding of the neurotic nature of entrepreneur’s portrait a fundamental negative effect on...

Entrepreneurial ventures constitute important drivers for economic growth and corporate success irrespective of size, age or the industry they play. This study examines the moderating impact of entrepreneurial competencies on the relationship between entrepreneurial climate and venture performance. A sample of 400 Small and Medium Enterprises (SMEs...

Strategic orientations are widely required and considered for the survival and sustainability of small businesses. This study reports the comparative analysis of small business strategic orientations based on the presence of aggressiveness, futurity, riskiness, proactiveness and analysis and defensiveness for performance. For proper projection, fou...

This study attempted to clarify the growing concept of strategic talent management and highlights its effect on organizational performance. This study employed archival method and as such extant literature was reviewed and collated for development of propositions. These propositions were developed based on the findings from the literature. Regardle...

This study set out to investigate the role of learning orientation and SMEs’ performance. A descriptive research design was adopted to gather information from registered SMEs as captured by Corporate Affairs Commission in Nigeria. The data gathered were sourced via the administration of structured questionnaire to 436 owner-managers of SMEs. The st...

Entrepreneurial ventures constitute important drivers for economic growth and corporate success irrespective of size, age or the industry they play. This study examines the moderating impact of entrepreneurial competencies on the relationship between entrepreneurial climate and venture performance. A sample of 400 Small and Medium Enterprises (SMEs...

Since the popularization of knowledge in the global business economy, organizational managers consider it a key part of their strategy in generating value and achieving superior performance for their organizations. Therefore, attempts have been made to discuss knowledge strategy in terms of its types, resources, capabilities and competencies. None...

Despite the wide range of labour migration geographically and occupationally in different organizations, little attention has been paid to the influence it has on organizational performance; especially in the food producing industry. In the midst of other resources (land, labour, capital and industrialist) human capital is considered the most valua...

The main objective of this research was to determine the types of appeals used in telecommunication advertisement, explain how the themes and appeals used in the advertisement were presented, and see how it could attract subscribers despite the challenges in the industry. Qualitative content analysis method was used to provide a thematic analysis o...

The objective of this study was to examine the role of university policy environment in motivating knowledge sharing and innovations among students of Nigerian universities the data for this study was collected from university students of four selected institutions in Nigeria offering a degree programme in entrepreneurship. The selected universitie...

The current upsurge of unemployment in Nigeria can be downplayed by entrepreneurship, an economic driver which reflects negatively on the adopted mono-economy of Nigeria with her dependence on oil rather than attaining a multi-diversification in all sectors. The informal entrepreneurship has proved its stance positively in curbing the unemployment...

This was a systematic review to explore the nature of marketing of healthcare organisations in an international context. The objectives were to: systematically collect, document, scrutinise and critically analyse the current research literature on healthcare marketing; establish the scope of healthcare marketing; identify gaps in the research liter...

Published in Journal of Marketing Management and Consumer Behavior, the paper evaluates the literature on healthcare marketing, focusing on marketing strategies in the ever-growing healthcare international market.

The emergence of a 'new world economy' makes it imperative for corporate entities to adjust their corporate values, practices and internal processes. This paper explored the interrelatedness of selected corporate governance practices and human resource management outcomes. The paper relied on established corporate management theories as a platform...

With the Ebola virus outbreak in West Africa, it is expected that whatever the transmitting cause and spread of the virus, it has affected the economic, political and socio- economy activities with an immense strain on the health sector. The scope of this study is the most populous nation in Africa, Nigeria. The quantitative method adopted provided...

The focused article in question was researched in the united states of America to study the effects that guest satisfactions have at various united states brand influence their rate of occupancies. In other words, if and after the guest have being satisfied, (that is the hospitality they do receive) does that in its own generate more customers to b...

This article examined the existing body of literature on transaction and relationship marketing. The specific objectives were to develop a conceptual framework to establish the relationship between relationship marketing and customer satisfaction and to examine the components of relationship marketing on the present ever dynamic world of business....

Music is generally viewed as a platform for preaching and imparting social values. As a result of this, entrepreneurs in music industry seem to have succeeded in branding themselves as social entrepreneurs. They engage business models as well as profit-making strategies in championing and/or promoting societal values. Unfortunately, piracy has been...

This study investigated the effects of compensation on organizational commitment in selected secondary schools in Nigeria. The survey method was adopted for the study and a total of one hundred and seventy two (172) teachers were sampled across four (4) secondary schools in Lagos State. Linear regression analysis and correlation were used to test t...

The incessant industrial action, strike, boycotting among workers especially in the public universities, is becoming a worrisome phenomenon in the educational sector. This paper’s main objective is to examine the impact of employee relations strategy (Organizational policies, Promotion, Equity, Recognition and Mentoring) on performance in Lagos sta...

This study was based on a conceptual approach to examine how inventory control influences performance of manufacturing firms. The study began with an introduction which was followed by the research objectives and questions. The statement of the research problem was discussed as well as the significance of the study. A study was dedicated to the con...

The paper examined the place of advertising as a strategic tool for achieving effective client-customer relationships. The objectives of the paper include: (i) to determine how creativity in advertising effects customers’ purchase decisions; (ii) to examine the effects of frequency of advertising on customers’ repurchases of products/service (iii)...

The idea of owning personal businesses has been of serious contention between the young graduates and the government globally due to high rate of unemployment in most economies of the world and it has been argued that contextual factors in relation to educational support, structural and informal networks have contributed enormously to the developme...

his study was carried out to ascertain the " Impact of Packaging on Consumer Purchase Decision ". The objectives of the study are to investigate the role of product attractiveness in stimulating consumer interest in a product, to examine whether product differentiation influence consumer evaluation of the product, to determine the effect of labelin...