Chinonye Love Moses’s research while affiliated with Covenant University and other places

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Publications (40)


Demographic Characteristics of SMEs
Correlation Analysis
ANOVA Results
The Role of Technology Innovation and Industrial Adaptability in Promoting Sustainable Consumption Patterns and Lifestyles in SMEs
  • Article
  • Full-text available

March 2025

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51 Reads

Journal of Lifestyle and SDGs Review

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Chinonye Moses

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Borishade Taiye

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[...]

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Objective: The aim of this study is to explore the impact of technological innovation and industrial adaptability on promoting sustainable consumption patterns and lifestyles in small and medium-sized enterprises (SMEs) within a developing economy. The research seeks to understand how these elements contribute to the integration of sustainability principles in business practices, and their effect on achieving sustainable development goals (SDGs). Theoretical Framework: Building on recent research, the theoretical framework emphasizes the significance of advanced technological applications and flexible industrial strategies in fostering sustainability. The study integrates insights from prior research on the correlation between innovation, adaptability, and sustainable practices, highlighting the role of digital tools, renewable energy technologies, and circular economy models in enhancing sustainable performance. Method: The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews with SME owners and industry experts. Data collection is conducted using structured questionnaires and in-depth interviews. Results and Discussion: The findings reveal a significant positive correlation between technological innovation, industrial adaptability, and sustainable consumption patterns in SMEs. The study shows that the adoption of renewable energy technologies and digital tools significantly improves resource efficiency and reduces environmental impact. Moreover, flexible industrial strategies enhance SMEs' ability to respond to market demands and regulatory requirements, promoting long-term sustainability. The results underscore the importance of integrating technological innovation and industrial adaptability into business practices to achieve SDGs. Research Implications: The research provides valuable insights for policymakers, industry leaders, and educational institutions aiming to foster sustainable practices in SMEs. It highlights the need for supportive policies and initiatives that encourage technological innovation and adaptability. Additionally, the study emphasizes the importance of training programs and knowledge dissemination to equip SMEs with the necessary skills and resources for sustainable development. Originality/Value: This study contributes to the existing body of knowledge by offering empirical evidence on the relationship between technological innovation, industrial adaptability, and sustainable consumption patterns in SMEs within a developing economy. It provides actionable recommendations for promoting sustainability in business practices, aligning with global efforts to achieve SDGs.

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A Commentary on Integrating Green Technology into Civil Engineering: Innovative Approaches for Sustainable Infrastructure Development in Urban Areas

January 2025

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31 Reads

This commentary explores the integration of green technology into civil engineering, with a focus on sustainable infrastructure development in urban areas. Drawing on a wide range of documentary evidence, the article critically examines various innovative approaches that have emerged in recent years, aimed at reducing the environmental impact of urban infrastructure. The analysis considers how these green technologies are being adopted and the extent to which they are contributing to sustainable development goals. The commentary also evaluates the challenges that civil engineers face in implementing these technologies, including financial constraints, regulatory hurdles, and the need for interdisciplinary collaboration. Evidence suggests that while green technology offers significant potential for enhancing the sustainability of urban infrastructure, its adoption is often hindered by traditional engineering practices and a lack of institutional support. Furthermore, the article discusses the implications of these findings for policymakers, industry stakeholders, and urban planners, offering recommendations on how to overcome the identified barriers. The paper concludes by highlighting the need for a paradigm shift in civil engineering practices to fully realize the benefits of green technology in building resilient and sustainable urban environments.


A Commentary on Economic Diversification in Brics Countries: Strategies for Reducing Dependence on Commodity Exports

September 2024

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27 Reads

Pakistan Journal of Life and Social Sciences

The reliance on commodity exports has long been a defining feature of many BRICS nations' economies. While natural resources have fueled significant growth and development, this dependence also exposes these countries to the volatile nature of global commodity markets. Fluctuations in prices can lead to economic instability, hinder long term growth, and exacerbate socio-economic challenges. Given these risks, economic diversification has emerged as a critical strategy for BRICS countries seeking to reduce their vulnerability and achieve more sustainable development. This commentary examines the challenges these nations face in their diversification efforts and explores strategies that can help them transition from resource-dependent economies to more resilient and diverse economic structures.


Basic Principles and Criteria of Relationship Marketing and Transactional Marketing
Summary of Response Rate
Result of Hypothesis Testing (Model 2)
Result of Correlation between customer satisfaction and quality of the product
Effective Customer Relationship Marketing: Roadmap to Organization’s Optimal Customer Retention

August 2024

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63 Reads

Frontiers in Business and Economics

Customer Relationship Marketing (CRM) is a strategic approach focused on managing customer interactions to foster long-term loyalty. It aims to deliver personalized, relevant, consistent experiences across multiple channels, enhancing value for the business and its customers. As CRM is not a universal solution, its efficacy varies across organizations and is influenced by unique opportunities and challenges specific to each context. This essay critically examines the extant CRM literature to identify the key factors affecting customer retention, such as customer satisfaction, trust, and engagement. Based on this analysis, we propose a conceptual framework to guide businesses in developing CRM strategies that align with their objectives, resources, and capabilities. This framework emphasizes the importance of comprehending customer needs, leveraging data for personalization, and ensuring a seamless cross-channel experience. In conclusion, this essay proposes recommendations for future CRM research, suggesting that further investigation is necessary to address emerging trends and technologies, such as AI and big data, that are transforming the CRM landscape. Organizations can strengthen customer relationships and achieve sustainable business success by adopting a tailored approach to CRM.


USING BLOCKCHAIN TECHNOLOGY TO ENHANCE CYBER SECURITY AND RESILIENCE IN CRITICAL INFRASTRUCTURES SUCH AS ENERGY, HEALTH, AND FINANCE

February 2024

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702 Reads

In this paper, we review the literature on blockchain technology and its applications in enhancing cyber security and resilience in critical infrastructures such as energy, health, and finance. We discuss the main challenges and opportunities of blockchain technology for securing data, devices, and networks in these domains. We also identify the key research gaps and directions for future work. We conclude that blockchain technology can provide a novel and promising solution for improving cyber security and resilience in critical infrastructures, but it also requires further development and evaluation to address the technical, social, and regulatory issues involved.


Effect of technological innovation on sustainability practices in the agricultural sector

February 2024

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581 Reads

This paper reviews the literature on how technological innovation can enhance sustainability practice in the agricultural sector. It adopts a multidimensional perspective of sustainability that encompasses environmental, economic, and social aspects. The paper identifies four main areas of technological innovation that can contribute to sustainability in agriculture: precision farming, biotechnology, renewable energy, and digital platforms. The paper discusses the benefits and challenges of each area, as well as the implications for policy and research. The paper concludes that technological innovation can play a key role in advancing sustainability in agriculture, but it requires a holistic and participatory approach that considers the needs and preferences of different stakeholders, as well as the trade-offs and synergies among different dimensions of sustainability.


TECHNOLOGICAL INNOVATION AND SUSTAINABILITY PRACTICE IN THE EDUCATION SECTOR: A REVIEW OF ONLINE LEARNING AND GAMIFICATION STRATEGIES FOR ENHANCING STUDENT ENGAGEMENT AND LEARNING OUTCOMES

February 2024

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267 Reads

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3 Citations

Journal of Southwest Jiaotong University

This paper delves into the dynamic realms of online learning and gamification, pivotal innovations within the education sector, and aims to foster sustainability practices and improve student engagement and learning outcomes. It embarks on a comprehensive journey through the literature, meticulously examining the definitions, merits, obstacles, and exemplars of these transformative approaches. Online learning, encompassing the digital delivery of educational content via diverse platforms such as websites, mobile apps, and learning management systems, has emerged as a prime player in reshaping pedagogical landscapes. Simultaneously, gamification, hinging on the strategic infusion of game elements such as points, badges, leaderboards, and feedback into educational contexts, emerges as a potent motivator and engagement catalyst. However, this paper also casts a discerning eye on the hurdles and constraints that accompany adopting these methodologies. By synthesizing the collective wisdom of prior research, this paper unveils the novel possibilities and improvements that online learning and gamification bring to education, elucidating their role in advancing sustainability goals and enhancing the educational experience. The synthesis of existing knowledge leads to the formulation of valuable recommendations tailored to educators and researchers aspiring to integrate online learning and gamification strategies into their pedagogical toolbox, invigorating learning environments and propelling education toward a more sustainable and engaging future.


Effective Sales Promotion: A Necessary Catalyst for Elongating the Product Life Cycle in A Developing Economy

February 2024

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159 Reads

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3 Citations

The Product Life Cycle (PLC) is a concept that likens a product to animate objects because its life span ranges from introduction to decline. Products can further be likened to human beings to the extent that the lengths of their cycles vary among products, ranging from a few seasons to several decades. This study investigates the effective sales promotion for elongating the product life cycle in a developing economy. This study is designed using a quantitative approach through a survey questionnaire. A total of 100 Coca-Cola Nigeria PLC employees and product consumers participated in this study. The data was analyzed using a regression linear model by assisting SPSS-23. This study concludes that sales promotion is one crucial promotional mix element organizations need to identify and stimulate customer needs and wants. It performs the function of raising awareness of the product to the customer. It increases market share, which, in the long run, helps to sustain its life cycle, especially when perfectly used with other marketing mix elements like price, product, and place. The implication is that the location for redemption of prizes, for instance, in a bonanza, must be easy, or it will weaken the effectiveness of the sale's promotional activity. The findings of this study recommend that companies improve product availability when needed, especially from the production plant to the depot. The promotional strategies should be communicated in the native language of the target market or audience.


Evolution and innovation of hedge fund strategies: A systematic Review of literature and framework for future research

January 2024

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1,147 Reads

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7 Citations

Acta Innovations

Hedge funds are a dynamic and heterogeneous segment of the financial industry that employs various strategies to generate returns and manage risk. Despite their growing importance and impact on the global economy, hedge funds remain largely unregulated and opaque, posing challenges for researchers and regulators alike. This paper provides a systematic review of the academic literature on hedge fund strategies, covering their institutional, historical and performance characteristics; their purpose and effectiveness in achieving balanced portfolios; and the relationship of returns to manager skill, style, size and other factors. The paper also proposes a framework for future research on hedge fund strategies.


Assessing the Contribution of Smes Towards the Industrial Development of Ogun State

January 2024

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134 Reads

International Journal of Integrated Science and Technology

This study delves into the vital role played by Small and Medium-sized Enterprises (SMEs) in advancing the industrial development of Ogun State, Nigeria. SMEs are the backbone of the state's economic landscape, contributing significantly to employment, innovation, and economic growth. Through a comprehensive analysis of SMEs in various industries, this research evaluates their impact on industrial development. The assessment encompasses factors such as job creation, local value addition, and technology transfer, shedding light on the multifaceted contributions of SMEs. Additionally, the study explores the challenges faced by these enterprises and the potential for policy interventions to further enhance their role in industrial development. The findings of this research are invaluable for policymakers, business owners, and stakeholders aiming to bolster the industrial sector of Ogun State. By understanding the diverse ways in which SMEs contribute to industrial development, strategic decisions and policies can be formulated to foster sustainable growth and economic prosperity in the state.


Citations (22)


... Despite the clear benefits, there are counterarguments and alternative views that warrant careful consideration [21]. One of the most common criticisms is the perceived high cost of integrating green technology into civil engineering projects. ...

Reference:

A Commentary on Integrating Green Technology into Civil Engineering: Innovative Approaches for Sustainable Infrastructure Development in Urban Areas
Effective Sales Promotion: A Necessary Catalyst for Elongating the Product Life Cycle in A Developing Economy

... In recent years, there have been changes in the employee philosophy, which are no longer primarily related to compensation and benefits but rather to improving the work-life balance. Studies show how improving working-life balance can positively impact the short-and long-term performance of companies with an increase in the average retention rate of their employees, including managerial areas [115][116][117][118]. ...

A Study of Great Resignation on Work-Life Balance: Global Perspective

International Journal of Finance Economics and Business

... One of the primary obstacles is the cost associated with adopting new technologies and materials. While green technologies often promise long-term savings through reduced energy consumption and lower maintenance costs, the initial investment can be prohibitively high [9]. This is particularly true in developing countries, where financial resources are limited, and the priority is often on meeting immediate infrastructure needs rather than investing in sustainable solutions. ...

Evolution and innovation of hedge fund strategies: A systematic Review of literature and framework for future research

Acta Innovations

... However, according to Doh and Kim (2014), government efforts have not fully reached their maximum potential in supporting SMEs. Isaac et al. (2023) add that overly complex policies can hinder innovation and business growth for SMEs. Therefore, a more effective policy framework is needed to support the holistic growth and development of SMEs. ...

Minimizing Smes Problems in Nigeria for Economy Sustainability Using Quantitative Technique

... Social innovation has concentrated on problems connected to accomplishing sustainable development objectives, such as the eradication of poverty and depression. Social innovation increases productivity (Arejiogbe et al. 2023). Furthermore, Palimaka and Karas (2022) argued that poverty includes a number of factors that affect a person's well-being and are not restricted to financial limitations. ...

Bolstering the Impact of Social Entrepreneurship and Poverty Alleviation for Sustainable Development in Nigeria

... For instance, given the aging workforce, some studies examined the effect of age on work and organisational engagement and found out that older workers are more engaged in work and in the organisation than younger workers (James et al., 2011;Ning and Alikaj, 2019). Recently, there has been an increase in research related to Generation Z (Nwachukwu et al., 2022;Pandita and Kumar, 2022). However, studies of single generations do not allow us to see the whole scope and understand how significant the differences in the level of engagement among genera-tions really are. ...

Work-to-family conflict, family satisfaction and engagement nexus: insights from millennial managers

... Second, established a long-term educational process that involves the use of a systematic and organized procedure for managerial personnel to learn conceptual and theoretical knowledge for general purpose would help to get employees engaged. A case where the above actions are taken rightly, employees get engaged (Ogueyungbo et al., 2022). ...

Prescriptive Learning and Sustainable Employee Engagement in Selected Pharmaceutical Firms in Nigeria

... Purpose is an inspirational force that guides citizens toward reaching certain targets. According to Weisbord (1976), as cited in Adebayo et al. (2021), purpose is considered one of the organization's top goals with which personnel's individual goals must be aligned. In terms of purpose, an "above-average organizational functioning" suggests a strong sense of direction and purpose within the organization. ...

An Organisational Diagnostic model for a Sustainable Organizational Performance

IOP Conference Series Earth and Environmental Science

... Female leaders express their opinions clearly and directly, confronting attitudes of disregard when necessary. Agumadu et al. [1], showed a significant relationship between assertiveness and social performance of women in Nigeria. The role of assertiveness among women is not widely discussed within the field of software engineering. ...

ELUCIDATING THE ROLE OF ASSERTIVENESS ON SOCIAL PERFORMANCE OF WOMEN ENTREPRENEURS IN NIGERIA

... Attaining the required level of employee performance that matches fast growing business environment is challenging for organisations. This is particularly difficult for government parastatals in Nigeria, since efforts are dampened by the assumption that such parastatals as non-profit making organisations are not as much concerned about the performance of its staff as is the case of private businesses (Adebayo et al 2020). Nevertheless, to motivate its employees, Nigeria government has over the years adopted measures such as increase in salary and random skill trainings (Louis, 2024). ...

An Integrated Organisational Culture for Sustainable Environmental Performance in the Nigerian Context