March 2025
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51 Reads
Journal of Lifestyle and SDGs Review
Objective: The aim of this study is to explore the impact of technological innovation and industrial adaptability on promoting sustainable consumption patterns and lifestyles in small and medium-sized enterprises (SMEs) within a developing economy. The research seeks to understand how these elements contribute to the integration of sustainability principles in business practices, and their effect on achieving sustainable development goals (SDGs). Theoretical Framework: Building on recent research, the theoretical framework emphasizes the significance of advanced technological applications and flexible industrial strategies in fostering sustainability. The study integrates insights from prior research on the correlation between innovation, adaptability, and sustainable practices, highlighting the role of digital tools, renewable energy technologies, and circular economy models in enhancing sustainable performance. Method: The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews with SME owners and industry experts. Data collection is conducted using structured questionnaires and in-depth interviews. Results and Discussion: The findings reveal a significant positive correlation between technological innovation, industrial adaptability, and sustainable consumption patterns in SMEs. The study shows that the adoption of renewable energy technologies and digital tools significantly improves resource efficiency and reduces environmental impact. Moreover, flexible industrial strategies enhance SMEs' ability to respond to market demands and regulatory requirements, promoting long-term sustainability. The results underscore the importance of integrating technological innovation and industrial adaptability into business practices to achieve SDGs. Research Implications: The research provides valuable insights for policymakers, industry leaders, and educational institutions aiming to foster sustainable practices in SMEs. It highlights the need for supportive policies and initiatives that encourage technological innovation and adaptability. Additionally, the study emphasizes the importance of training programs and knowledge dissemination to equip SMEs with the necessary skills and resources for sustainable development. Originality/Value: This study contributes to the existing body of knowledge by offering empirical evidence on the relationship between technological innovation, industrial adaptability, and sustainable consumption patterns in SMEs within a developing economy. It provides actionable recommendations for promoting sustainability in business practices, aligning with global efforts to achieve SDGs.