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This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune Global 500 technology company. In particular, this study examines how this company uses internal communication to promote collaboration and engagement across dispersed employees' teams. Internal communications (or internal marketing) is generally...
Citations
... Todavia, na gestão pública, é crucial que exista um trabalho contínuo e consciente para alinhar e integrar a identidade, imagem e reputação, criando uma base sólida para a governança eficaz e para a confiança do público. Mishra, et al. (2019) ressaltam a importância da comunicação interna nesse processo, pois é um pilar que sustenta a integridade e a eficácia percebidas pela comunidade. ...
Este estudo tem como objetivo investigar a relevância do marketing digital no
desenvolvimento dos negócios relacionados às artes plásticas em Cabo Verde. O foco principal é examinar as estratégias de marketing digital adotadas pelos artistas de artes plásticas e compreender como essas estratégias contribuem para a valorização de suas obras. Adicionalmente, procura-se compreender de que maneira os apoios fornecidos pelo Ministério da Cultura de Cabo Verde podem influenciar e melhorar essas estratégias.
Como metodologia utilizada, foi adotada uma abordagem metodológica qualitativa,
principalmente através de entrevistas semiestruturadas com profissionais renomados no campo das artes plásticas, que possuem vasta experiência na área. O estudo contou com a participação de oito intervenientes, embora apenas cinco tenham aceitado o convite. Esses incluíram três artistas plásticos, um jornalista e o Ministro da Cultura e das Indústrias Criativas. Os entrevistados representavam uma variedade de perspetivas, incluindo um jornalista da TCV (Televisão de Cabo Verde), um arquiteto responsável pelo maior projeto artístico do país e dois artistas plásticos especializados em pintura. O contato inicial foi estabelecido por meio das redes sociais, com posterior comunicação via e-mail para enviar as perguntas aos entrevistados e receber suas respostas, dada a inviabilidade de agendar
entrevistas por videochamada devido a conflitos de agenda.
Relativamente aos resultados obtidos, observamos ao longo da pesquisa que é importante reconhecer que, devido à situação econômica do país, alcançar os objetivos de expansão artística pode ser um desafio para os artistas, considerando que o poder de compra da população cabo-verdiana é limitado. Nesse contexto, os produtos artísticos são muitas vezes vistos como itens de luxo, não essenciais. Constatamos que ainda há muito a ser feito em prol das artes plásticas em Cabo Verde, sendo fundamental uma colaboração entre os artistas e o governo para fortalecer suas estratégias de marketing, especialmente no ambiente digital.
... Since IC has influenced employees and organizations, many studies have emerged in scholarly research. The majority of studies, however, investigate the impact of IC on employee engagement, motivation and satisfaction (Krywalski-Santiago, 2020;Meirinhos et al., 2022;Mishra et al., 2019). Nevertheless, few studies theoretically emphasized the importance of IC's influence on employee loyalty (e.g., Iskandar & Mani, 2021;Seth, 2022;Šulentić, 2014) and its impact on employee and organizational performance. ...
... Due to the influence of IC on employees and firms, numerous IC-related scientific studies have evolved. While most research examines the impact of organizational identity on employee engagement, motivation and job satisfaction (Krywalski-Santiago, 2020;Meirinhos et al., 2022;Mishra et al., 2019;), only a few researchers have assessed its influence on employee loyalty. This work supports the contention that academics should investigate how IC can promote employee loyalty (Iskandar & Mani, 2021) and its effect on employee and organizational performance. ...
Despite the importance of internal communication (IC) in organization and management studies, its role or impact on employee outcomes (specifically employee loyalty, commitment and citizenship behaviour) remains understudied. To address the preceding gap, this article systematically reviews the role of IC and its impact on employee outcomes. Our analysis reveals four critical themes, crisis events, culture/climate, organizational change and managers’ roles, where IC effectively influences the discussed employee outcomes. By summarizing the findings, we propose an integrated framework for researchers to move the conversation on the part of IC on employee outcomes forward.
... Employee feedback and recognition tools empower organizations to gather feedback, conduct surveys, and recognize and reward employee achievements. By fostering a culture of continuous feedback and recognition, these tools contribute to enhanced employee engagement and motivation (Mishra, Mishra & Walker, 2019). ...
The use of information technologies (IT) in strategic human resource management (SHRM) has become increasingly prevalent in modern organizations. This study aims to explore the integration of IT into HR functions and its impact on strategic HR practices. The abstract will examine the various applications of IT in areas such as talent acquisition, performance management, employee engagement, learning and development, and HR analytics. Furthermore, this research will highlight the role of IT in supporting HR leaders in their strategic decision-making process and aligning HR strategies with organizational goals. By analyzing real-world examples and case studies, this abstract will provide insights into successful IT implementations in SHRM and identify best practices for organizations looking to leverage technology to optimize their HR functions. The findings of this study aim to contribute to the growing body of knowledge on the effective utilization of IT in strategic HR management and provide practical recommendations for HR professionals and organizational leaders.
... Evidence shows that employees are a key component in running an organisation and enhancing its survival (Chmielecki 2015;Rahman & Taniya 2017). Stevanović and Gmitrović (2016) and Mishra et al. (2019) echo this view, indicating that, internally, employees function as an engine that propels the organisation and as ambassadors when interacting with the external stakeholders. There has been renewed interest in the dynamic and interactive characteristics of internal communication, which provides a forum for employees and other stakeholders in an organisation to interact both vertically and horizontally (Stevanović & Gmitrović 2016;Ali et al. 2018). ...
... Recently, researchers have also shown an increased interest in the issue of building relationships with employees using online communication tools (OCTs) (Waititu 2015;Cascio & Montealegre 2016;Ganapathi 2016;Mishra et al. 2019). Currently, OCTs are used by employees primarily for customer relations management in public sector organisations in Kenya (Mang'unyi et al. 2017;Githuku & Kinyuru 2018). ...
... Over the years, the role of internal communication has experienced significant changes, which, according to Saáry (2014), included entertaining employees in the 1940s, providing one-way information in the 1950s, persuasion in the 1960s, and open communication in the 1980s. More recently, Ganapathi (2016), Cascio and Montealegre (2016) and Mishra et al. (2019) discussed the current convergence of communication and technology, referred to as the "information or knowledgebased economy"; this situation and developments in the global market environment are causing rapid changes and greatly affecting organisational communication and business dynamics. Both scholars and practitioners concur that there is a need to transform the way employees communicate in a bid to cope with contemporary changes. ...
The aim of this study was to explore the adoption of online communication tools (OCTs) by employees and managers of a public sector organisation in Kenya in a bid to build relationships in the workplace. Online internal communication (OIC) is gaining more prominence in public sector organisations in Kenya owing to the recognition of its positive effects on sound employee relationships. Strong employee relationships are essential to enhance not only the competitive advantage, but also the productivity of organisations. It is for this reason that public sector organisations in Kenya have increasingly adopted various OCTs and channels to enhance employees’ interactions and engagement. Consequently, a qualitative research approach was adopted. Primary data was collected through focus group discussions and in-depth interviews and analysed in accordance with a well-known qualitative data analysis approach. The key findings in this study identified the lack of training, open communication, involvement, motivation and trust as some of the factors affecting employee relationship management (ERM) in an online setting. The findings provide deeper insight into the degree to which employees are using OCTs for relationship building in a public sector organisation, which could be used as a heuristic for similar organisations.
... Strengthening internal communication through digital tools and applications allows organizations to build trust, assurances, collaboration and engagement (Haddud et al., 2016) with its people. Such communication harnesses their enthusiasm (Mishra et al., 2019) to communicate the brand's values effectively. Hence, we suggest the following hypothesis: ...
Organizations have long been experimenting with shortened workweeks. This study investigates the finer points that can make a four-day workweek efficacious. Though studies have revealed that the four day workweek delivers well on productivity goals, extant literature has not yet examined the details of how to bring about a transformational change in employee performance as a result of the change. The current study empirically explores different nuanced factors that can translate a strategic vision into an achievable tactical plan, one that hones the skills and learning of employees. The present study takes
into consideration psychological well-being as a possible moderator. A sample of 604 employees was taken from the service and manufacturing companies in India. Partial least squares structural equation modelling (PLS-SEM) has been used to analyse the inter relationships among the variables. The findings revealed that the following factors had a significant effect on the performance of employees practising the four-day workweek: ‘strategic planning at work’, ‘viewing the company as a brand’, ‘continually connecting’
and ‘inspiring happiness at work’. The various implications of this study are discussed in depth in light of these findings.
... It is related to employee engagement, which in turn enhances supportive behaviors and reduces turnover intention (Kang and Sung, 2017). Mishra et al. (2019) found that the employee communication strategy is essential in filling the sociocultural and geographic gaps when organizations go global and expand in size. ...
The objective of this study was to examine the significant factors leading to employee alienation in post-merger integration.
Data were collected from 482 middle- and lower-level employees in two organizations in the real estate and banking sectors in the United Arab Emirates. The analysis was carried out using structural equation modeling.
Organizational justice, employee commitment, organizational trust, perceived effectiveness of HR initiatives, and employee communication strategy played an important role in developing or mitigating a feeling of alienation among employees during post-merger integration. Employee tenure in the organization affected individual work performance.
The study was limited to middle- and lower-level employees, and did not consider other organizational variables important in mergers. This study will help merger strategists to deliver appropriate human resource practices during post-merger integration, facilitating mitigation of uncertainties among employees and maximizing their trust and commitment.
The study results will help organizations understand employee trust, commitment, and determinants in an emerging economy.
Purpose
The purpose of this article is to critically analyze the existing literature on internal social media (ISM) within the context of internal communication, aiming to provide a more nuanced understanding of the roles of ISM and its potential implications for communicative practices.
Design/methodology/approach
Drawing on a problematizing review methodology, the article conducts a critical analysis of a selected body of literature with the aim of problematizing assumptions that form the foundation of existing theories and constructs in the literature on ISM communication.
Findings
The article points out two interrelated critical issues that might constrain our understanding, scholarly conversation and theoretical development of the roles of ISM communication in organizations: (1) Philosophical inexplicitness; (2) Ontological inconsistency.
Originality/value
Assuming a communication perspective, the article contributes suggestions for future research on ISM in the context of internal communication, calling for research to: (1) explicitly consider the epistemological implications of philosophical positions, including the view of technology; and (2) foreground meaning creation processes as the analytical point of interest.
Purpose
Research has long lauded collaboration at work as one of the best management strategies to increase employee engagement, raise productivity and enhance innovation. In real life, many businesses also strongly encourage and enforce workplace collaboration. However, the purpose of this paper was to examine workplace collaboration from a practitioners' perspective who experienced collaborations firsthand.
Design/methodology/approach
This paper takes a practical and ethnographic view and examines collaboration in three different organizations which varied in mission and size.
Findings
The findings identify three major drawbacks of collaboration including repetitive meetings, slowed business process and a reduction of recognition and accountability.
Practical implications
Three practical suggestions for leaders and managers to improve their collaboration strategies are discussed.
Originality/value
This article is one of the first to examine collaboration from a practitioner's point of view while providing detailed examples. It is also amongst the first to provide actionable suggestions to practitioners that can be implemented immediately.
The chapter conceptualises Internal Marketing Communications (IMC) in the context of the public sector in developing countries such as Ghana. The Internal Marketing (IM) function is derived from the holistic marketing orientation, which integrates internal marketing with the marketing communications concept. The chapter focuses on developing the architecture of the internal marketing concept in the public sector by aligning internal marketing communications with an integrated marketing communication framework that focuses on creating an atmosphere for communication, application of IMC tools, measuring the IMC programme, and seeking feedback for corrective action. Furthermore, the chapter discusses the use of new media necessitated by the advancement in internet-related technologies in internal marketing communications in the African public sector. The chapter presents an empirical case of how internal marketing communication provides insights to stakeholders in the context of work guided by the stakeholder theory. Proposed outcomes of internal marketing communications in the public sector of Africa are discussed, followed by some recommendations on the successful implementation in Africa’s public sector.
Online knowledge-sharing (OKS) behaviour has become a critical and inevitable component in recognising knowledge as a valuable resource to enhance an organisation’s competitive advantage. Hence, this study aimed to investigate the organisational factors that determine OKS behaviour in an online environment within the context of savings and loans cooperative organisations (SACCOs) in Kenya. A comprehensive literature review revealed that limited studies have been conducted to investigate the role of organisational factors in OKS behaviour from a knowledge-based perspective. The study used quantitative and qualitative research to collect and analyse data in a case study by means of three data collection instruments: online self-administered questionnaires, a moderator’s guide and an interview schedule. The accessible population of the study comprised 485 employees in selected SACCOs in Nakuru city. A sample of 245 was selected for the survey and another sample of 72 employees who participated in the survey (eight from each SACCO) was selected to take part in the focus group discussions. In addition, eight senior managers took part in the in-depth interviews. An environment conducive to working and a friendly organisational culture were identified by employees as the key determinates of their OKS behaviour in the organisation. Hence, it is argued that it is critical for SACCOs to develop strategies capable of modifying the working environment and organisational culture to enhance employees’ OKS behaviour through online internal communication (OIC) tools.
