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Means, a Standard Deviations, and Correlations* of Model Latent Variables for Past Visitors (Nonvisitors in Parentheses). 

Means, a Standard Deviations, and Correlations* of Model Latent Variables for Past Visitors (Nonvisitors in Parentheses). 

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The collective influence of destination personality and affective image on overall image formation of a domestic urban destination and subsequently its influence on tourists’ behavioral intentions were examined in this study. The sample consisted of 361 urban tourists and included both past visitors and nonvisitors of the urban destination under st...

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... The model suggests that the perceived image of a destination is composed of a three-dimensional structure of cognitive, affective, and holistic images. While cognitive image focuses on functional information and affective image emphasizes emotional connection, overall image integrates both cognitive and affective dimensions [12] and is a holistic perception of the destination [13]. Tourists' perception of destination image has a crucial impact on tourism [14], and the favorable perception of destination image affects tourists' willingness to visit tourist attractions [15]. ...
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... 2.Selfbrand connection; this study assessed on self-brand connection consisting of 6 questions (Escalas, 2004;Harrigan et al., 2017). 3.Behavioral intention to travel; this study measured behavioral intention to travel in two issues: intention to revisit, and intention to recommend the others (Apostolopoulou and Papadimitriou, 2015;Kim et al., 2018;Sharma and Nayak, 2018). ...
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Purpose: This study aims to explore the factors affecting behavioral intention of tourists to travel into local destinations in Rayong Province, Thailand and to examine destination personality, tourist connection with destination, and tourists’ behavioral intention to visit the local tourist attractions in Rayong province. In addition, the study explored on the influences from the self-brand connection as the transmission factor from destination personality to the behavioral intention for visitation. Theoretical framework: Destination Personality consisting of (1) conviviality, (2) sincerity, (3) excitement influence Self-brand connections which lead to Behavioral intention of revisiting intention and recommendation intention. Methodology: This was quantitative research that used questionnaire to collect data from 385 tourists. Data were analyzed by Structural Equation Model (SEM) Results and conclusion: The destination personality and self-brand connection had the influences on the behavioral intention to visit the destination confirmed by the empirical results stating that the brand connection are the transmission factor of destination personality toward the behavioral intention to travel. Research Implications: This study benefits the tourism industry in Rayong province to realize the behavioral intention of tourists to travel into local destinations in Rayong Province so they can improve their destination personality and brand connection in order to gain revisiting of tourists. Originality value: This study presents the new knowledge of destination personality and tourist attraction brand connection that they are related and have direct influences on tourist intentions to revisit the place.