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Information Communication Technology (ICT) contributes effectively to spreading of all sorts of information, including gossip and rumors. The continuous growth of online communications calls thus for analysis of their mechanisms and consequences, as moral responsibility increases with increasing information. Taking the Information Ethics (IE) perspective we discuss gossip and its role in social networks. Interesting attempts have been made to computationally model gossip and reputation. However more research is needed in order to gain a comprehensive interdisciplinary understanding of gossip and be able to form a common view of this old human practice as it appears in the ICT age.