Irene Santos Millán's scientific contributions
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It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
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Publication (1)
Objectives. In this paper, consumer behaviour is analysed following the criterion of behavioural economics and how it affects digitalisation, and the current change in consumer trends. Methodology. It is based on a search of behavioural economics studies and theories arising within this field, such as the Nudge Theory. Having gained an understandin...
Citations
... Aunque antes de la pandemia ya existían perfiles de compradores que hacían uso del comercio electrónico y que contaban con todos los niveles de exigencia, los hábitos de consumo se mantenían mayoritariamente en la presencialidad (Santos Millán, 2020), es decir, el consumidor tenía contacto directo con el vendedor más que su contraparte de atención digital. El ocio de los consumidores era atendido mayoritariamente por los servicios turísticos y demás actividades de entretenimiento presencial. ...
