David Zucker's research works

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Florida's "truth" Campaign: A Counter-Marketing, Anti-Tobacco Media Campaign

Article

June 2000

303 Reads

114 Citations

Journal of Public Health Management and Practice

[...]

The "truth" campaign was created to change youth attitudes about tobacco and to reduce teen tobacco use throughout Florida by using youth-driven advertising, public relations, and advocacy. Results of the campaign include a 92 percent brand awareness rate among teens, a 15 percent rise in teens who agree with key attitudinal statements about smoking, a 19.4 percent decline in smoking among middle school students, and a 8.0 percent decline among high school students. States committed to results-oriented youth anti-tobacco campaigns should look to Florida's "truth" campaign as a model that effectively places youth at the helm of anti-tobacco efforts.

... The messages covered ten processes of change, including consciousness-raising, dramatic relief, environmental reevaluation, social liberation, self-reevaluation, self-liberation, stimulus control, counterconditioning, reinforcement management, and helping relationships. We also included two key topics of discussion in adolescent tobacco prevention programs: reinforcement of beliefs and advocacy [28]. Table 1 presents a description of the processes of change and examples from the first version of these messages. ...
Reference:
Developing a text-message library for tobacco prevention among adolescents: A qualitative study

Florida's "truth" Campaign: A Counter-Marketing, Anti-Tobacco Media Campaign

Citing Article
June 2000

Journal of Public Health Management and Practice

[...]

David Zucker's research while affiliated with Florida Department of Health and other places

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