David Lopez's research while affiliated with Universidad Miguel Hernández de Elche and other places
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Publication (1)
RESUMEN: Este artÃculo ofrece los resultados de un estudio intra-sectorial destinado a identificar la existencia o no de vÃnculos entre la estrategia empresarial, el estilo de gestión, la estructura organizativa y la actuación en el sector hortofrutÃcola español utilizando el análisis de grupos estratégicos como instrumento metodológico. L...
Citations
... El autor identificó que las empresas tienen características heterogéneas en lo que respecta a ciertos elementos, es decir, en cuanto a su estructura y/o estrategia, tales como estructura de costos, grado de diferenciación del producto y diversificación (García Martínez, et al. 2002). La existencia de estas asimetrías, permitieron a Hunt (1972) identificar cuatro grupos estratégicos diferentes partiendo de los siguientes criterios: en primer lugar, se obtiene la extensión de la integración vertical, seguido por el grado de diversificación de productos y los contrastes en la diferenciación de productos (Sáinz y Vargas, 2007). ...
