This paper studies how Malaysian investors evaluate stocks, in which is related to the source of consultation, the utilization level of the fundamental and risk analysis, the applied tools for stock valuation, and the differences from the results of developed markets and other emerging markets. A semi-structured interview is conducted with twenty investors, who divided into two equal groups based
... [Show full abstract] on the volume of stock trading, investors with high and low trading volume, which makes an appropriate composition of mutual standpoints to discover the stock valuation approaches of Malaysian investors. The findings show that most investors use the high level of fundamental and risk analysis for stock valuation, and the utilization level of risk analysis is greater than fundamental analysis, in which the stock price trend, stock trading volume trend and market statistics are popular tools of risk analysis. The level of using fundamental analysis by Malaysian investors is close to the results of developed markets, and greater than other emerging markets. However, the utilization level of risk analysis is greater than developed markets and similar to other emerging markets. Therefore, the Malaysian investors differ from other investors in developed and emerging markets. Furthermore, the investors believe that the political analysis is directly related to accuracy of stock valuation. Therefore, the political analysis plays unique and complementary roles on stock valuation by Malaysian investors. Contrary to expectation, the results of two groups of investors are almost same, thus the results of this study can be extended to a wide range of Malaysian investors.