... As the students learn about the strategic management process, they are also introduced to the concept of strategic analysis, defined by Worrall as the development of, a theoretically informed understanding of the environment in which an organisation is operating, together with an understanding of the organisation's interaction with its environment in order to improve organisational efficiency and effectiveness by increasing the organisation's capacity to deploy and redeploy its resources intelligently (1998, p.1). The strategic analysis tools that students learn include among others, SWOT Analysis, Value Chain Analysis (Porter, 1989), Resource-Based View and VRIO Framework (Barney, 1991;, Core Competencies (Hitt et al., 2016), Balanced Scorecard (Perramon et al.,2016;Kaplan & Norton, 1992;7S Model (Waterman, 1982), Scenario Planning (Schoemaker, 1995, PESTEL Analysis (Henry, 2021), Porter's Five Forces (Porter, 1989;, Hotel Competitor Analysis Tool (Enz & Thompson, 2011), Destination Competitiveness Model (Ritchie & Crouch, 2003), Butterfly Competitiveness Model (Altinay & Kozak, 2021), Critical Success Factors Model (Rockart, 1979), Gap Analysis (Parasuraman et al., 1985;, Customer Journey Mapping (Rosenbaum et al., 2017), Market Segmentation (Johnson, 1995), Perceptual Mapping (Rothschild, 1987), BCG Matrix, GE/McKinsey Matrix (Rudnicki & Vagner, 2014), Product Life Cycle (Levitt, 1965), and Triple Bottom Line (Elkington,1994). These strategic analytical tools in the preceding paragraph, while far from being exhaustive, demonstrate the complexity and eclectic nature of the landscape of strategic analyses tools that students must sift through to locate the right one for the right challenge. ...