Stere Stamule

Bucharest Academy of Economic Studies | ASE · Department of Marketing

This article aims to analyze the attitude of Generation Z representatives from Romania regarding the improvement in energy efficiency and decarbonization through the utilization of modern integrated technologies such as heat pumps, thermal energy storage, and smart control systems. It uses primary data from a questionnaire-based survey conducted be...

Despite the increasing interest in modern solutions for energy performance improvement in residential sector, a gap persists between literature development and current implementation practices on domestic heating and cooling through heat pumps technology. Homeowners are encouraged to manage their energy-related issues in a systematic manner to ensu...

Car industry is one of the most important sectors in Romania with a significant impact on country’s GDP. This paper presents the construction and the evaluation of an Analytical Network Process (ANP) market share model, which emerged from extended in-depth interviews with top managers of the main Romanian car industry producers. ANP model was used...

Innovation has become one of the main strategic issues for all industries worldwide, as it is an imperative element for the development of any business. Factors, such as labour and financial mobility, as well as registered research and development expenditure in different fields, have contributed significantly in recent years to the expansion of in...

This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products. The research was conducted through a questionnaire addressed to a sample containing two groups of respondents. The sample was organized also into two groups: Millennials (consumers aged...

This paper aims to measure the Romanian Millennials’ ethnocentrism tendency, together with their attitude of consumption towards Romanian-made products. Millennials, known as the Generation Y, are the demographic cohort, following the Baby Boomers and the Generation X. There is no specific date in time when this cohort begins and ends, but research...