Protik Basu

Army Institute of Management | AIM · Management

This article primarily aims to develop a hybrid framework for frugal innovation-oriented feature concept generation, by combining the fuzzy front end and design thinking paradigms, which is scantily available in the extant literature, adducing a scope to explore and development of the same of a certain kind. This concept generation process adopts e...

Purpose The purpose of this study is to explore the mediation effect of volatile economic conditions on performance benefits of successful kean manufacturing implementation (LMI). The mediating factor of economic volatility (EV) is constructed based on four macroeconomic dimensions – supplier uncertainty, market demand fluctuations, governmental po...

Purpose The purpose of this study is to review and conceptualize a holistic framework for lean manufacturing (LM) implementation, enabling the manufacturing industries to administer the implementation process successfully toward organizational development and customer satisfaction. Design/methodology/approach An extensive literature survey on the...

This research article attempts to determine brand loyalty by classifying current and potential customers in the commercial paints industry based on eight promotional parameters. It is a prerogative to understand customer response towards brand promotions, which necessitates exploring the concept of brand loyalty determinants. Primary data of these...

Industry 4.0 and lean management both focus on increasing productivity of industrial systems. Industry 4.0 is foreseen to revolutionize today’s manufacturing environment whereas lean management is an integrated techno-operational system which has gained increasing importance in recent times to bring about a competitive state in an organization. Tho...

This study attempts to explore the impact of operational and technological factors (OTFs) towards successful implementation of lean manufacturing (LM). Based on extensive literature survey, the authors endeavoured to develop an exhaustive list of all the input manifests related to the OTFs necessary for LM implementation, coupled with a similar exh...

The purpose of this paper is to explore and integrate the role of human resources with the internal practices of the Indian manufacturing industries towards successful implementation of lean manufacturing (LM). An extensive literature survey is carried out. An attempt is made to build an exhaustive list of all the input manifests related to human r...

In today’s organizational environment, the need to accomplish more with less people constitutes a source of employee stress. Increasing worker utilization may improve productivity in the system in the short run but at the cost of welfare of workers. This will negatively affect the capability of an organization to innovate, which is harmful for it i...

Purpose – The purpose of this study is to enhance the output of a manufacturing set-up in phases, by identifying the wastages in the existing line and, thereby, reducing them. Design/methodology/approach – Feasibility checking and optimization of capacity enhancement of a processing line have been discussed. Value stream mapping (VSM) methodology...