Itisha Sharma

Itisha Sharma
The ICFAI University, Dehradun | ICFAI · Faculty of Management Studies

About

11
Publications
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Publications

Publications (11)
Article
Full-text available
The non-scheduled operators are any operators which fly without any pre-decided schedule. They have been serving as the backbone of the nation since 1990s. They have been proved important in fields like surveying, medical and emergency evacuations, religious tourism, and connectivity of remote areas. Since, the inception of Regional Connectivity Sc...
Article
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It is important for the service providers to understand the expectations of the customers to be more competitive in the market. The study aims to understand the customer preferences in the non-scheduled operators in the Indian market. A self-administered questionnaire was shared with 480 customers about their preferences and expectations from the n...
Article
Full-text available
The entire world is working towards avoiding and taking preventive measures against COVID-19 but its impact on one's mental health has not been given priority. This paper will talk about the recent pandemic, COVID-19 that broke out in Wuhan, affecting the entire world calling it a worldwide emergency of global concern with no anti-virus or drugs an...
Chapter
The COVID-19 is spreading at an aggressive speed in India. Besides the economic impact, the coronavirus has cost us human deaths, and mental trauma and fear. Currently, there are 2,461,190 cases with 48,040 deaths in India. Restricted movements, maintaining social distancing, the use of sanitizers, and wearing masks seem to be the solutions to prev...
Article
Full-text available
The Coronavirus pandemic has severely impacted all the operations that demanded physical presence. In the process of encouraging social distancing, the didactic sector has also undergone huge transformation by shifting online. There has been an orbital shift in the instructional and pedagogical technology to keep pace with the current dynamic crisi...
Article
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Smart cities aim at a sustainable lifestyle with greener and safer urban environment. The futurists have already started discussing about Industry 5.0 with the theme of adding a human touch or personalization based on collaboration and co-working of a human and robot. We discuss how the concept of Industry 5.0 can impact smart cities and what kind...
Article
Full-text available
The world is more connected and tech-driven than ever before. Aircraft was one of the very few places on earth left to be connected through internet. In-Flight Connectivity (IFC) refers to internet offered by airlines on board which can be accessed by passengers to stream videos, send messages via WhatsApp or any other messenger, browse websites et...
Article
Full-text available
Short video applications like Tiktok, Helo, Vimeo etc have been the fastest growing trend in the world. The videos’ duration ranges from 15 seconds to 1 minute and helps in killing the fragmented spare time but there has been little study on them in Indian context. For the purpose of research, we chose TikTok as it is the most downloaded app in Ind...
Research
Short video applications like Tiktok, Helo, Vimeo etc have been the fastest growing trend in the world. The videos' duration ranges from 15 seconds to 1 minute and helps in killing the fragmented spare time but there has been little study on them in Indian context. For the purpose of research, we chose TikTok as it is the most downloaded app in Ind...

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