Figure 2 - uploaded by Benjamin Dehe
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? the strategic method of using Social Media
Source publication
There is limited evidence regarding the use of social media in Operations Management research and how it could be used to support engagement and dissemination of outcomes (Rowlands et al., 2011). The literature shows that many academics rarely use these tools for research purposes even though they are recognised as powerful tools to develop and sus...
Context in source publication
Context 1
... project team developed a strategy in using social media for the purpose of building a network of interested people, raise awareness of the project and disseminate the outputs. Figure 2 represents the Lean in Healthcare project social media strategy and shows the internal and cross-platform links and relationship between the different research dissemination methods: ...
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