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Although TikTok has in recent years become a highly popular yet controversial digital platform, few empirical studies have examined its development and the challenges it faces. In this article, we investigate how major media in China, the United States, and India have interpreted, and responded to the rise of TikTok, based on an analysis of news ar...
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... While Generation Z-those born between 1997 and 2012 [17]-are still the largest age group on this social network, since the pandemic, generations, Y and Z have started to become more visible [18]. Consequently, these strategies of broadening the diversity of its audience and allowing the possibility of hosting videos with more varied themes and durations are bearing fruit [19,20]. Finally, it should be noted that video, as an audiovisual format, is clearly relevant in a wide range of contexts [21], and, especially at present, it is arousing great interest among young people [22] as the increase in video production and consumption has been astronomical in recent years [23]. ...
This research aims to analyse the work of two international information verification agencies on TikTok ─MediaWise and Politifact-according to their evolution, approach, content, and format. To this end, a quantitative approach has been used with an inductive content analysis with nominal variables, which offers specific nuances adapted to the unit of analysis. In a first phase, an empirical analysis was carried out, focusing on the measurement and quantification of the number of publications and interactions of the audience, from the time Fthey started operating on this platform until 31 December 2023. The total number of posts extracted was N > 704, which generated N > 4,166,387 user responses. In a second phase, an in-depth content analysis of all the posts published by these two agencies in four months (October and November 2021 and October and November 2023) was carried out, allowing us to analyse their evolution, but also to compare the two agencies in terms of approach, themes, and style. The most important findings show that both agencies adapt the style and narratives to this social network through the use of dynamic resources, a casual and informal tone, and elements of humour. In addition, both contribute to public reason through different strategies: MediaWise focuses on media literacy and Politifact on verification, using resources, effects and content in line with that purpose. Finally, we observe a downward evolution in terms of reach and impact on the audience, as well as a lower dynamism in 2023 than in 2021, which opens the door to future lines of explanatory research that delve deeper into possible causes.
... Pese a todo, esta creatividad, tal y como la definen ellos, está más enfocada a la atracción de mayor diversidad de contenidos (Wang, 2020). Constante que ya ha sido demostrada en los últimos tres años (Zhu, 2020;Miao et al., 2021;García et al., 2022) y que impacta directamente sobre el perfil del usuario que habita en TikTok. Puesto que si el grupo de edad con mayor protagonismo en esta plataforma en Occidente continúa siendo la Generación Z (Li et al., 2019), la visibilidad de los millennials y otras generaciones anteriores está incrementándose (Dellatto, 2019;Matsa, 2022;Ng & Indran, 2022). ...
The beauty products market in Spain is one of the most important in the world. Its high consumption pushes brands to invest more in advertising to be present in all media. The digital communication strategy of the Spanish beauty brand Freshly Cosmetics on TikTok is analyzed, based on a hypothesis that supports a significant change of strategy between 2021 and 2022 in this social network. The reasons behind this possible movement are investigated using a mixed approach that combines quantitative and qualitative techniques applied to a time frame spanning from January 2021 to October 2022. Specifically, the impact and interaction of the brand’s publications with its audience are evaluated and a content analysis of 121 publications is carried out by choosing 36 variables that are coded in the SPSS program to find out their frequencies and percentages. These findings, complemented by a semi-structured interview with its communication manager, underline the use of the digital platform as a showcase through which to enhance the brand values and bet on quality content, reducing the promotional component characteristic of the initiation stage.
Keywords:
Beauty; Freshly Cosmetics; social media; TikTok; advertising.
Resumen: El mercado de productos de belleza en España es uno de los más importantes del mundo. Su elevado consumo empuja a las marcas a invertir más en publicidad para estar presentes en todos los medios de comunicación. Se analiza la estrategia de comunicación digital de la marca española de belleza Freshly Cosmetics en TikTok, a partir de una hipótesis que sostiene un significativo cambio de estrategia entre 2021 y 2022 en esta red social. Se investigan las razones que han motivado este posible movimiento mediante un enfoque mixto que aúna técnicas cuantitativas y cualitativas aplicadas a un marco temporal que abarca de enero de 2021 a octubre de 2022. Específicamente, se evalúan los impactos e interacciones de las publicaciones de la marca con su audiencia y se realiza un análisis de contenido de 121 publicaciones mediante la elección de 36 variables que se codifican en el programa SPSS para averiguar sus frecuencias y porcentajes. Estos hallazgos, complementados con una entrevista semiestructurada a su responsable de comunicación, subrayan el uso de la plataforma digital como escaparate a través del cual potenciar los valores de la marca y apostar por contenido de calidad, reduciendo el componente promocional característico de la etapa iniciática.
Palabras clave: Belleza; Freshly Cosmetics; redes sociales; TikTok; publicidad.
... January-June of 2024 TikTok as a digital marketing tool: Freshly Cosmetics brand case study ISSN: 1696-019X / e-ISSN: 2386-3978 focused on attracting greater diversity of content (Wang, 2020). A constant that has already been demonstrated in the last three years (Zhu, 2020;Miao et al., 2021;García et al., 2022) and that has a direct impact on the profile of the user that inhabits TikTok. Since the age group with the highest prominence on this platform in the West continues to be Generation Z (Li et al., 2019), the visibility of millennials and other previous generations is increasing (Dellatto, 2019;Matsa, 2022;Ng & Indran, 2022). ...
The beauty products market in Spain is one of the most important in the world. Its high consumption pushes brands to invest more in advertising to be present in all media. The digital communication strategy of the Spanish beauty brand Freshly Cosmetics on TikTok is analyzed, based on a hypothesis that supports a significant change of strategy between 2021 and 2022 in this social network. The reasons behind this possible movement are investigated using a mixed approach that combines quantitative and qualitative techniques applied to a time frame spanning from January 2021 to October 2022. Specifically, the impact and interaction of the brand’s publications with its audience are evaluated and a content analysis of 121 publications is carried out by choosing 36 variables that are coded in the SPSS program to find out their frequencies and percentages. These findings, complemented by a semi-structured interview with its communication manager, underline the use of the digital platform as a showcase through which to enhance the brand values and bet on quality content, reducing the promotional component characteristic of the initiation stage.
Keywords:
Beauty; Freshly Cosmetics; social media; TikTok; advertising.
... If the audience is therefore increasingly heterogeneous, so is the type of information circulating on the platform (Garcia et al., 2022;Miao et al., 2021;Zhu, 2020), as well as the companies that settle on it (iab, 2021;TikTok Team, 2022). In this context, news consumption on digital social networks has been experiencing progressive growth year after year, as shown by the Pew Research Center (Forman-Katz & Matsa, 2022) and Digital News Report (Reuters Institute, 2022). ...
This research analyzes the adequacy of the informative content that the Spanish press is applying in TikTok. With this objective, this research is approached from a mixed approach. On the one hand, a content analysis has been carried out on 266 videos published by eight newspapers: four traditional newspapers (El País, La Vanguardia, ABC and El Mundo) and four digital native newspapers (20 Minutos, El Español, elDiario.es and El Huffpost). These findings reached through a quantitative analysis will be complemented with semi-structured interviews with the managers of the analyzed media.
Keywords: Content analysis, Tiktok, journalism, social media, video, news.
... 77. Miao, W., Huang, D., & Huang, Y. (2023). More than business: The de-politicisation and re-politicisation of TikTok in the media discourses of China, America andIndia (2017-2020). ...
Penelitian ini bertujuan untuk menganalisis dampak inovasi bisnis Social Commerce bagi pelaku UMKM, keberadaan Tiktok Shop sebagai Social Commerce sudah lama diantisipasi oleh pemerintah luar negeri, sedangkan pemerintah Indonesia juga sudah mengeluarkan kebijakan larangan praktek monopoli melalui Social Commerce, sebagaimana diatur dalam Permendag 31/2023. Globalisasi dan kemajuan teknologi menjadi tak terelakkan dalam mengubah perilaku bisnis di Indonesia, namun jangan sampai hal tersebut justru dapat membunuh pelaku usaha kecil (UMKM). Sehingga peran pemerintah untuk menyusun regulasi menjadi penting untuk melindungi kelangsungan UMKM. Penelitian ini menggunakan pendekatan penelitian Socio-Legal Studies yaitu melakukan analisis hukum doktriner dan studi interdisipliner dengan melakukan analisis wacana kritis terhadap statement dari aktor-aktor yang berkelindan dalam kebijakan Social Commerce. Dalam penelitian ini dapat disimpulkan bahwa perlindungan UMKM melalui Permendag 31/2023 tidaklah cukup, praktek monopoli bisnis tidak hanya terjadi pada Social Commerce saja melainkan juga terjadi di sektor E-commerce konvensional sehingga perlu adanya komitmen khusus untuk mengawasi Social Commerce dan E-commerce. Disisi lain pemerintah juga perlu meninjau perjanjian internasional dalam hal ini seperti ACFTA agar dapat sesuai dengan kebutuhan UMKM dan dapat menghindari praktek predatory pricing.
... Instead, the platform generates a never-ending supply of short videos by largely relying on algorithms, user behavior, and AI learning capabilities [9]. Although TikTok has taken a distinct de-sinicization strategy by trying to downplay or hide its ties to China and the Chinese government, the platform has become the major line of discourse for critics, investigators, and ban advocates [91]. The algorithmic-driven content moderation has raised concerns about platform governance, which has been shaped by geopolitics [59] and users' identity [71]. ...
... For example, Donald Trump, the former President of the United States, has stated a wish to prevent TikTok from being available in US app stores, including Apple's App Store and Google's Play Store [73]. Miao et al. [91] note that the Chinese origin of TikTok has led to the assumption that Internet companies in China are often subject to strong government surveillance and, as a result, are likely to communicate user data to the Chinese government, putting user privacy and potentially national security at risk in countries in which they operate. As a networked public, the dynamics of TikTok raise worries about children's safety due to the difficulties presented by safeguarding privacy on this platform and the presumptive predisposition of youth for irresponsible exposure [38]. ...
The goal of this study is to comprehensively analyze the dynamics and structure of TikTok research since its initial development. The scholarly composition of articles dealing with TikTok was dissected via a bibliometric study based on a corpus of 542 journal articles from the Scopus database. The results show that TikTok research has flourished in recent years and also demonstrate that the authors’ collaboration networks are disjointed, indicating a lack of cooperation among TikTok researchers. Furthermore, the analysis reveals that research collaboration among academic institutions reflects the North-South divide, also highlighting a limited research collaboration between institutions in developed and developing countries. Based on the keyword co-occurrence network and topic modeling, TikTok research revolves mainly around five thematic areas, including public health, health communication and education, platform governance, body image, and its impact on children and students. Based on these findings, numerous suggestions for further research are offered. As far as the authors are aware, this is the first application of bibliometrics and topic modeling to assess the growth of TikTok research and reveal the intellectual base of this knowledge domain.
... This gift is in the form of coins that can be converted into money by the host or the person who starts the live broadcast. It is also used for trading and promoting merchandise (Miao et al., 2021;Sidorenko Bautista et al., 2021;Sulibhavi & Isaacson, 2021) by displaying their original form, which attracts attention and, ultimately, many devotees. Regarding making money on Tiktok, its users must also be creative in making videos (Hiebert & Kortes-Miller, 2021;Martín-Ramallal & Ruiz-Mondaza, 2022;Steele, 2021) so that people who watch are interested in the content created and they liked the video made. ...
TikTok is an application that many people love; Tiktok contains many information and videos that attract its users' attention—starting from children, teenagers, adults, and even the elderly. Because this Tiktok application can be used in any circle, this Tiktok application is effortless to access via cellphones or other devices such as laptops, tablets, and computers. The use of the Tiktok application is the largest in the world because Tiktok is very much in demand, and the way to use it is effortless, so that most people can use this Tiktok application. This research aims to discuss problems in using the Tiktok application and its role in life. In this case, it also discusses the impact of the Tiktok application, both positive and negative effects, and its influence on achievement and motivation to study in tertiary institutions. Researchers use the quantitative method, carried out by way of researchers distributing Google forms to students and the community. Then the researchers also conducted several interviews directly with students at UIN Mahmud Yunus Batusangkar. The results of the study show that the majority think that the use of the Tiktok application in college is very much in demand and has many positive values ??contained in it. The drawbacks of this research are that not many interviews were conducted with other parties, and the researchers only focused on students. Therefore, further research is expected to be more complete.
... ByteDance is also facing the same situation as Huawei; due to political and other reasons, TikTok has to withdraw from the US and Indian markets, and even in the domestic market, due to solid government supervision, ByteDance's development is also subject to certain restrictions (Miao et al., 2023). ...
... ByteDance is also facing the same situation as Huawei; due to political and other reasons, TikTok has to withdraw from the US and Indian markets, and even in the domestic market, due to solid government supervision, ByteDance's development is also subject to certain restrictions (Miao et al., 2023). ...
... ByteDance is also facing the same situation as Huawei; due to political and other reasons, TikTok has to withdraw from the US and Indian markets, and even in the domestic market, due to solid government supervision, ByteDance's development is also subject to certain restrictions (Miao et al., 2023). ...
