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Contadini—peasant farmers—are central figures of belonging in a Northern Italian winegrowing community. The skills and languages in which contadini are fluent and who is recognized as one of them organize the values attached to various roles in this world. I show how the immigrant vineyard workers who maintain local landscapes engage with this iden...
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The genetic diversity and relationship between wild (Vitis vinifera L. subsp. sylvestris (Gmel.) Hegi and cultivated (V. vinifera L. subsp. vinifera) grapevine in the western Balkan region and Central Europe have not been studied together previously, although this area has a rich viticultural past. Here, we studied wild grapevine populations sample...
Citations
... (i) an absent image of the farmer as a role model in society: Youths' subjective perceptions towards farming are often associated with difficult and dirty physical work, low levels of prestige, low income, no holidays, occurring only in rural areas and being a profession with limited innovation opportunities (Simões et al. 2021;Feinberg 2020;Accesstoland 2018;Yoon et al. 2021;Unay-Gailhard et al., 2019); ...
Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.
The global market for Geographical Indication products is predicated on terroir, the concept of an enduring bond between place, tradition, and taste. Scholarly critiques of terroir have pointed out that the interest in place-based products arose out of the increasingly global circulation of foods and people of the 20th century. I argue that the connection between Geographical Indication products and a world in motion is older, deeper, and worth taking seriously. The development of the raw materials and techniques that give products like wine their unique taste is the result of human mobility and exchange, a process that continues to drive the evolution of the taste of any given place today. Tracing the rise, fall, and reinvention of one of Italy’s most famous sparkling wines, I show how global interconnectedness is at the root of local material heritage and tastes. Beyond theoretical debates, an expansive, outward-looking history of cultural heritage is critical to imagining a more dynamic future for producer communities facing the pressures of international markets, migration, and climate change.
