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Although the concept of competitive advantage has become the subject of increasing research, the majority of research has focused on competitive advantage in large companies with less attention being paid to smaller firms. Building upon previous research into competitive advantage,this paper reports the findings of a qualitative study that investig...
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... of these ndings, alongside the key aspects relating to large companies from Fig. 1, are placed in Fig. 2. This compares competitive advantage factors between large companies and small rms. Based upon these empirical insights, the conceptual model (Fig. 1) can be amended to produce a descriptive model (Fig. 3) that re ects the special characteristics of competitive advantage in ...
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Citations
... To compete successfully, SMEs must adapt their online strategies to focus on specialised, well-defined market niches and provide more value to consumers (Braito et al., 2021). O'Donnell et al. (2002) argue that competitive advantage in small businesses often arises by chance since they usually operate in specific operational circumstances. Traditional competitive advantage models do not directly apply here because of economies of scale, where small businesses cannot compete on the same level as larger organizations. ...
SMEs face obstacles to maintaining a competitive edge due to the ingenuity and dynamism of market players. They are often seen as remote entities with limited resources and are often classified according to the size of their workforce and their revenues. Start-ups face the challenge of raising awareness and fighting for the attention of the target audience due to a multitude of alternatives and limited staff and time. A method to overcome this obstacle is search engine optimisation. It is based on the development of a website supported by keyword research targeted at the relevant audience. Organisations can incorporate on-site and off-site optimisation, using meta tags and structured tags to make it easier for consumers to find content and retrieve relevant information. The small businesses surveyed in Slovenia and Liechtenstein or Switzerland generally started improving their online presence with market and competitor research and then adapted their websites accordingly. All companies generally noticed an increase in visitors after optimisation, mostly due to better built websites with revised target keywords. They also improved their social media presence, whether by using blogs or third-party companies that manage press releases. Some also consulted digital marketing agencies that manage annual strategic plans for SEO. According to interviewees, small businesses could increase their competitive advantage with SEO if they focus on targeting specific audience using more specific keywords and content that is more adapted to their field.
... (O'Donnell, Gilmore, Carson, & Cummins, 2002;Rocks, Gilmore, & Carson, 2005). This is made clear by the many works of EM that produce an entrepreneur in the way of marketing through social capital that includes the utilization of the networking and opportunities. ...
The role Entrepreneurial Networking help entrepreneurs to gather useful information to help assess, evaluate and support their decisions on any market situation or opportunity, and help maintain awareness of market-related issues. While there are various definitions of entrepreneurial marketing and specific principles in this area that are still loose, practice tools are not adequately developed and unfortunately no unifying theory exists. The purpose of this study is to examine and analyze the available literature on the role of Networking in Entrepreneurial Marketing and to identify gaps and state of the art in research. In the search process we found 274 studies, and the result found 33 relevant studies to answer our research questions. Based on analysis of 33 papers, that SMEs are the dominant locus of research in this study. Validation research approach qualitative research method was found with the highest number in this field. There have been several systematic literature reviews on entrepreneurial marketing but not one of them has addressed the realm of networking in EM specifically. Therefore, the aim of this study is to provide a map of the existing literature to identify any research gaps for further research.
... Intensitas pelanggan mengacu pada sejauh mana pengusaha mengembangkan dan mempertahankan hubungan dengan pelanggan mereka, seperti melalui pengumpulan dan tanggapan terhadap informasi tentang keinginan dan kebutuhan mereka (Miles & Darroch, 2006). Pengambilan risiko menyangkut kesadaran pengusaha terhadap peluang keberhasilan dan kegagalan strategi bisnis mereka, serta langkahlangkah yang mereka ambil untuk mengurangi risiko, seperti mengelola sumber daya dan kemampuan mereka untuk mengurangi kerugian finansial (O'Donnell, Gilmore, Carson, & Cummins, 2002). Dimensi penciptaan nilai, pemasaran kewirausahaan berfokus pada salah satu yang paling isu-isu penting dalam literatur pemasaran yang lebih luas, yaitu cara-cara yang dapat menciptakan nilai bagi pelanggan mereka (Payne, Storbacka, & Frow, 2008). ...
Badan usaha milik desa (BUMDesa) diharapkan memiliki peran penting dalam pembangunan ekonomi di era modern, bisa menjadi pendorong kegiatan perekonomian di desa dan juga berfungsi sebagai institusi sosial dan komersial. Namun terlepas dari ekspektasi tersebut, Badan Usaha Milik Desa menghadapi beberapa kendala dan tantangan yang secara langsung mempengaruhi pertumbuhan dan kinerja usaha mereka, tidak semua BUMDesa yang telah terbentuk dapat memberikan kinerja yang memuaskan. Faktanya, dari 3900 BUMDesa yang ada, hanya sebagian kecil yang menunjukkan kinerja yang memuaskan (Sofyani, Atmaja, & Rezki, 2019). Banyak sarjana yang secara eksplisit maupun implisit berpendapat bahwa entrepreneurial marketing dapat meningkatkan kinerja, baik secara langsung maupun tidak langsung (Alqahtani & Uslay, 2018, Hill & Hultman 2006). Oleh sebab itu, tujuan dari riset ini adalah untuk menyarankan strategi yang akan membantu meningkatkan kemampuan kinerja BUMDesa melalui pendekatan entrepreneurial marketing. Pertama, penelitian ini mengidentifikasi permasalahan yang dihadapi oleh BUMDesa, selanjutnya, difokuskan pada pembahasan tentang dimensi entrepreneurial marketing yang ada di domain pemasaran dan kewirausahaan. Para peneliti telah mengidentifikasi dan menganalisis beberapa model entrepreneurial marketing di dalam berbagai macam literatur. Sebagai kesimpulan, makalah ini mengusulkan model penelitian struktural yang akan dilakukan pengujian di penemuan masa depan
... The lack of financial management capabilities of SME owners significantly constrains their growth. It has been cited that SMEs lean towards attracting capable managers, but then again, it's hard for them to contend with bigger firms (O'Donnell et al., 2002). Lack of financial literacy, prevailing mostly in evolving nations, has a significant influence on the growth and evolution of SMEs. ...
Purpose-In the dynamic and ever-changing global economy, the significance of financial literacy cannot be emphasized enough. As both individuals and businesses maneuver through the intricate financial landscape, the ability to comprehend essential financial concepts and make well-informed decisions becomes paramount for sustained success, particularly for small and medium-sized enterprises (SMEs). In a recent study, the objective was to examine the role of financial literacy as a moderator in the relationship between access to finance and the growth of SMEs. Design/methodology/approach-The study used primary data taken from Lahore, Pakistan through a well-structured questionnaire. The study took the data from 206 SMEs and employed moderating regression. Findings-The results showed that financial access has a straight and positive influence on financial growth. Additionally, the findings showed that financial literacy moderates the association between financial access and SME growth. Limitations/Implications-Policymakers can use insight from this research to design targeted programs and initiatives that enhance financial literacy among entrepreneurs. Findings might be context-specific and not easily generalizable across different industries, regions, or economic conditions. Establishing a direct causal relationship between financial literacy and firm growth can be complex. Other external facts might also affect growth outcomes. Originality/value-By using the resource-based view, this study highlights the importance of financial literacy for the growth of Pakistani SMEs. It draws SME owners' attention toward financial literacy.
... Distinctive features of family firms contribute to create an effective reputation and branding in family firms (Beck, 2016). Capabilities such as higher product quality, genuine motivation to provide outstanding customer service, and strong customer relationships put family firms in a unique position to create sustainable competitive advantage (Cooper, Upton, & Seaman, 2005;O'Donnell, Gilmore, Carson, & Cummins, 2002). ...
INSTITUTIONALIZATION OF FAMILY BUSINESSES AND CORPORATE ENTREPRENEURSHIP
... In the strategic area, these are: sensitivity to environmental impulses, flexibility, and the ability to react quickly [46,47], as well as the development of professional skills in areas giving the possibility of ensuring a long-term competitive advantage [48]. In the operational area, it is possible to distinguish, among other things, better matching to the needs of customers and providing them with greater added value [49]. Another important aspect is obtaining benefits resulting from teamwork and own and employees' competences, own network of contacts and creating a cooperation network [48,49]. ...
... In the operational area, it is possible to distinguish, among other things, better matching to the needs of customers and providing them with greater added value [49]. Another important aspect is obtaining benefits resulting from teamwork and own and employees' competences, own network of contacts and creating a cooperation network [48,49]. ...
The aim of this analysis is to identify the possibility of treating eco-innovation in micro and small enterprises as a factor influencing the energy efficiency of the economy. In order to obtain an answer to such a research question, quantitative research was carried out among Polish enterprises from the SME sector (N = 400). Accordingly, the CATI technique was applied. The selection of enterprises was random and took place in the non-returnable drawing process. The criterion for selecting the sample was the size of enterprises, but in order to ensure the possibility of drawing conclusions based on a sufficiently large research sample, its structure (300 micro and 100 small enterprises) assumed the study of small enterprises in a proportion greater than their actual share in the population of enterprises. As a result of this research, the existence of a relationship between the improvement of the company’s competitive position and its activity in the field of eco-innovation implementation was confirmed. It is shown that the behavior and attitudes of entrepreneurs largely determine the very decisions regarding the use of specific types of eco-innovation, as well as the areas in which they brought about changes influencing the improvement of the competitive position of the surveyed companies. Differences in these decisions can be observed in micro and small companies. This article justifies the notion that the impact of the scale of micro and small companies is important in shaping the energy efficiency of the economy.
... Indeed, SMEs adopt a competitor-focused perspective in order to simplify the competitive environment (Day & Wensley, 1988;O'Dwyer & Gilmore, 2019). In this context, O'Donnell et al. (2002) argue how knowledge of competing firms can assist a firm to achieve a competitive advantage, whereas failure to recognize rivals leads to SMEs being insensible of the range and influence of the networks, competencies, and experiential learning of competing SMEs, which can negatively influence on their performance. Competitor identification allows SMEs to compare information on essential abilities and resources in their competitive scenario, which facilitates competitive positioning as per marketing differentiation, complex innovation, product/service scope, market scope, quality, production capacity, leadership, cost control, competitive pricing, and differentiated advantages (O'Dwyer & Gilmore, 2019). ...
This study seeks to investigate the impact of competitor orientation (CO) on SMEs’ performance in the manufacturing sector in Saudi Arabia. As well as to demonstrate how marketing ethics (ME) moderates this important relationship. Based on a sample of 408 Saudi manufacturing SMEs, and by PLS-SEM, the links in the proposed model were investigated. The obtained results revealed that actually, CO positively affects SMEs’ performance; more importantly, this effect is conditioned by ME. The findings of this study provide advantageous insights for managers and decision-makers for SMEs, as it is expected that they demonstrate a greater commitment to practicing ME in their firms. This has ramifications in that, with the practice of ME, it is predicted that SMEs will be able to fully exploit the potential of CO to increase their overall performance.
... Firm size plays an important role in business performance and it is not surprising, that this factor has received considerable attention in economics and management. Studies on the issue cover a variety of aspects including specialization and economies of scale (Benito-Osorio et al., 2016;Junius, 1997;Marshall, 1920), innovation susceptibility (Hillary, 2004;O'Donnell et al., 2002), management efficiency (Brammer & Pavelin, 2008;Lin et al., 2019) and others. Given that ensuring environmental sustainability is among the most urgent and important challenges of economic development in the modern world, the impact of firm size on environmental performance is of special interest. ...
... Determining the optimal size is among the top priorities of business governance (Drucker, 1986;O'Donnell et al., 2002). It is a serious challenge, given the number of aspects that should be taken into consideration. ...
... Given their size and more informal management structures, the decision-making process is more rapid and the level of involvement of staff members in this process is higher. As a result, compared to large companies, small firms are often more efficient in innovative activity (O'Donnell et al., 2002) and can have stronger competitive positions related to products and technology (Moen, 1999). In this regard, they play an essential role as a driver of environmental innovations. ...
Firm size has an impact on different aspects of business and is regarded as one of the key factors that determine its competitiveness. Large companies have an advantage of economies of scale as well as a higher financial, human, technical potential, while small companies are usually more flexible and innovative. The growing attention to the environmental aspects of business implies the need to study the impact of firm size on environmental sustainability. Giving the multidimensional nature of the latter as well as the lack of necessary data, it is a major challenge to develop an effective measurement framework. The approach proposed in the study is based on the assessment of share of personnel costs in the value of production or turnover, which is associated with the value created without additional environmental pressure. The results of the analysis demonstrate that small firms are more sustainable in manufacturing, construction and related activities, while large companies are better for the environment in resource intensive activities based on the concentrated sources of energy and materials.
... Central to the above descriptions is that business intelligence is a process that converts raw data into useable information, which may then be transformed into strategic actions to help key managers make more informed, actionable decisions (Evelson 2015). The role of innovative business intelligence in SMME success and survival is well acknowledged, and it is generally accepted as having a positive impact on SMMEs (O'Donnell et al. 2002). Innovative business intelligence strategies guide SMME managers to sustain existing market structures whilst also reinventing their products to better satisfy consumer needs. ...
Background: Innovative business intelligence enjoys popularity amongst mainly large organisations, particularly in the private sector. However, very limited studies have validated the impact of business intelligence in small, medium and micro-organisations (SMMEs), especially in a developing economy.
Aim: To devise an innovative business intelligence as a competitive advantage model and to establish the impact of innovative business intelligence as a competitive advantage, as measured by success or growth and innovation in SMMEs in North West province, South Africa.
Setting: Primary research was conducted amongst SMMEs owners or managers and employees in the North West province, South Africa.
Methods: The final sample consisted of 12 SMME owners or managers and 394 other employees of SMMEs. The study used mixed methods and adopted a survey design. In-depth interviews and a structured questionnaire were used for data collection.
Results: The study established that management support and internal environment commitment support the implementation of innovative business intelligence. Training and employee motivation are insignificant in enhancing innovative business intelligence as competitive advantage.
Conclusion: Management of SMMEs must define clear goals and objectives, as well as support and provide education mechanisms for new technology advancement. The technology-acceptance model (TAM) of adoption is merely one of the key techniques SMMEs can employ to improve the implementation of business intelligence as a new technology instrument to promote quality decision-making and profitability.
... Indeed, SMEs adopt a competitor-focused perspective to simplify the competitive environment (Day and Wensley, 1988;O'Dwyer and Gilmore, 2019). In this context, O'Donnell et al. (2002) argue how knowledge of competing firms can assist a firm to achieve a competitive advantage, whereas failure to recognize rivals leads to SMEs being insensible of the range and influence of the networks, competencies and experiential learning of competing SMEs, which could negatively on their performance. Competitor identification allows SMEs to compare information on essential abilities and resources in their competitive scenario, which facilitates competitive positioning as per marketing differentiation, complex innovation, product/service scope, market scope, quality, production capacity, leadership, cost control, competitive pricing and differentiated advantages (O'Dwyer and Gilmore, 2019). ...
Purpose
Although competitor orientation (CO) has been given great attention, its link to firm performance (FP) is still unclear. The reason behind this may be attributed to the fact that the CO–FP relationship depends on several contingencies. The purpose of this paper is to simultaneously explore the separate and combined moderating effects of marketing ethics (ME) and competitive intensity (CI) in the CO–FP relationship.
Design/methodology/approach
The participants in this study were managers or owners from 289 manufacturing SMEs located in two regions in Yemen (i.e. Sana’a and Taiz). Hierarchical regression analysis using PROCESS Macro V. 3.5 in SPSS was performed to analyze the data collected.
Findings
The obtained results reveal that ME in fact positively moderates the CO–FP relationship and, importantly, this effect is not influenced by CI.
Practical implications
The findings of this paper provide advantageous insights for managers and decision-makers for SMEs as it is expected that they demonstrate a greater commitment to the practice of ME in their firms. This has implications that with the practice of ME, it is expected that SMEs will be able to use the full potential of CO to improve their performance at a low level of CI.
Originality/value
This study contributes to widening the studies on CO, ME, CI and SMEs in a different context. In addition, it adds to the knowledge by exploring the combined moderating influence of internal (e.g. ME) and external factors (e.g. CI) when examining the CO–FP relationship.
