Cartoon by Osbert Lancaster, Daily Express (30 January 1939), 6.

Cartoon by Osbert Lancaster, Daily Express (30 January 1939), 6.

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During the interwar years in Britain, titles such as the Daily Mirror, Daily Mail, and Daily Express made significant editorial shifts to place themselves within a social paradigm that began to fully embrace ideas of popular culture that were both aspirational and commercially orientated. Taking their lead from the American popular press, these new...

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... of the working class and, therefore, any humour directed at their so-called social betters would have likely been well received. A cartoon showing a well-to-do woman saying to a government official, 'Of course, I should love to put up hundreds of children, but, you see, I have my dogs to think of ' functions, once again, on a number of levels.33 (Fig. 2) It obviously satirizes the kind of person who puts her dogs before people, but, more importantly, it serves as commentary on the possible mass evacuation of children from urban areas, something that contradicts the paper's 'no war this year' stance. The woman here represents the Establishment and, while the point of the cartoon seems ...

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Pocket cartoons are a regular feature of most contemporary newspapers and magazines. As such, they represent a way of conveying complex social and political commentary in a simple visual form. How well we enjoy verbal (oral) jokes depends on the number of mindstates in the joke, and here we ask whether this is also true of visual cartoons. We use survey data from a sample of 3,380 participants attending a public exhibition of published print media cartoons by well-known cartoonists to determine the extent to which viewers’ ratings of cartoons are determined by the mentalizing content of cartoons, the participants’ gender and age, and the publication date of the cartoon. We show that the number of mindstates involved in the cartoon affects its appreciation, just as in verbal jokes. In addition, we show that preferred topics vary by age and gender. While both genders strongly prefer cartoons that explore the complexities of romantic relationships, men rate visual jokes more highly than women do, whereas women prefer jokes that involve political commentary or the dynamics of close relationships. These differences seem to reflect differences in the way the social worlds of the two genders are organized.