Web Marketing - Science topic

Since the development of Islamic banking, negative concerns prevail because of low customer awareness and understanding of Islamic banking and its financing methods. Trust and credibility factor for Islamic products are low. Operational concerns exist specifically about staff and scholars. A perennial challenge facing all Islamic financial institut...

The purpose of this conceptual paper is to discuss four main different tools which are: mobile marketing, E-mailmarketing, web marketing and marketing through social networking sites, which use to distribute e-marketingpromotion and understanding their different influence on consumers` perception. This study also highlighted theE-marketing, marketi...

Have the economic crisis, the digital revolution and the growth of mass retailing changed the success factors of small retailing companies? What impact have they had on the characteristics of the profiles of new entrepreneurs in the retail trade? On the basis of the data collected through a qualitative research by a semi-structured interview on a s...

Communicating the luxury heritage brand is a new frontier of online communication. This paper intends to evaluate the online communication of the heritage brand in terms of identity traits and management aspects of a corporate group operating in luxury goods, to help fill some gaps in the literature. Using a case study on the LVMH Group, one of the...

If you're looking to streamline digital content creation, Bind AI could be the perfect solution for you. This AI-powered tool, available on AppSumo, is designed to help users generate code for landing pages, email campaigns, and web applications effortlessly. Whether you're a marketer needing quick email sequences, an entrepreneur wanting engaging...

This research paper examines the intricate relationship between cyber law and the dark web, focusing on the challenges of regulating hidden markets that facilitate illicit activities. The dark web, characterized by its anonymity and accessibility, has become a hub for criminal enterprises such as drug trafficking, human trafficking, and the sale of...

The study investigated how buyer characteristics influence buying jewellery online, particularly in the Sri Lankan jewellery market. Given the intricate nature of online jewellery purchasing decisions, this study was vital. The objective was to understand the ways consumer characteristics shape their purchasing decisions. A qualitative research met...

This study explores the potential of storytelling as a tool for promoting and preserving the rich cultural heritage of Sarawak, Malaysia. Despite its cultural wealth, Malaysia's heritage is underrepresented due to limited digital promotion. The research addresses this by developing a framework for creating compelling storylines that integrate cultu...

Multivariate Testing (MVT) is a powerful method used in the field of digital marketing, web development, and user experience design to optimize and enhance the effectiveness of websites and online campaigns. This technique involves testing multiple variables simultaneously to determine how variations in several elements affect user behavior. This a...

بازاریابی اینترنتی یا سیستم بازاریابی مبتنی بر وب - Web-Based Marketing Systems- به طور گسترده به منظور ایجاد یا بهبود کانال توزیع بازاریابی توسط شرکتهای کوچک و بزرگ وافراد و سازمانها در سطوح مختلف، به منظور بهره مندی از مزایای آن مورد استفاده قرار گرفته است . بازاریابی تحت و ب در حقیقت یک نوع استراتژی بازاریابی است که از فضای وب و ابزارهای آن برا...

Digital marketing which is often referred to as online marketing, internet marketing or web marketing is becoming the need of the hour as it is relatively cheaper and rapid medium of mass advertising. Today the banks prefer to diffuse their marketing information through Blogosphere, You Tube, Face Book, Twitter, E-mail and Mobile messaging across t...

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It c...

Conversion rate optimisation (CRO) is a crucial aspect of digital marketing that empowers businesses with websites to acquire real customers and boost revenue. CRO significantly impacts the efficiency of website optimisation and promotion, advertising campaigns, and overall marketing processes. Therefore, investigating the role of CRO in marketing...

This study examines the impact of digital marketing on consumer attitudes and behaviours in the context of Pakistan. Grounded in the Theory of Planned Behaviour (TPB), the study investigates how attitudes, subjective norms, and perceived behavioral control influence consumer behaviour. A convenience sampling technique was utilized to select 250 par...

In the world, digital revolution transforms the entire human activities field such as policies, businesses, humanities, educations. Similarly, in a disruptive context of COVID-19, the commitment and lockdown accelerated the digital appropriation in institutions, schools, collective and individual daily practices. In this challenging context, Social...

Dark web vendor identification can be seen as an authorship aliasing problem, aiming to determine whether different accounts on different markets belong to the same real-world vendor, in order to locate cybercriminals involved in dark web market transactions. Existing open-source datasets for dark web marketplaces are outdated and cannot simulate r...

In this study, we estimate the role of daily partisan sentiment in predicting the returns from political betting markets on the PredictIt platform for ten of the most competitive states in the 2020 US presidential election. We utilize a textual analysis approach (Multinomial Inverse Regression Method) in measuring partisan sentiment for market part...

This paper describes An Empirical Investigation of the Relationship Between Amount of Digital Content and consumer behavior. Specifically, we examine how the amount of information provided on marketing web pages, often called "landing pages," impact users' willingness to provide their e-mail address (a behavior called "conversion" in marketing term...

In recent years, web marketing has thrived, and online coupon distribution has become a significant marketing measure that leads to increased sales. However, randomly distributing coupons risks lowering the profit ratio of companies. Therefore, it is important to estimate the effect of coupons and analyze the causal relationship between coupons and...

Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, TV and radio advertisement. Digital Marketing is promotion of products or brands via one or more forms of electronic media. This proj...

Automatic product recognition is crucial in advancing economic and social fronts due to its superior reliability and time-saving nature compared to manual operations. The precise organization of products on store shelves is essential for boosting sales and ensuring customer satisfaction. However, verifying that the physical arrangement aligns with...

The internet and e-commerce have been among the fastest-growing technologies in recent years, and they have a significant impact on people's daily lives. E-marketing is one of the newest technologies in the IT and e-commerce domains. E-marketing is the process of promoting and selling goods and services online. It is sometimes referred to as online...

Purpose: The study examined how lifestyle influencers' profiles and video content impact the likelihood of potential and current followers following the influencer on social media. Method: We carried out one within and between-subjects experiment with manipulated variables of influencers' profiles and video content, measuring the probability of f...

Abstrak-PKM UMKM dan Pemuda bertujuan untuk meningkatkan pengetahuan dan keterampilan berwirausaha dengan pemanfaatan platform digital marketing, yang dilaksanakan di Kecamatan Baggae Timur Kabupaten Majene. Masalah Mitra dalam pengabdian ini yaitu lemahnya pemahaman konsep dan karakter wirausaha, serta keterbatasan keterampilan digital marketing d...

This research paper presents the findings of a survey conducted to understand the interest of youth in freelancing, the skills they aspire to acquire, and their access to training for these skills. The survey concludes that most youths are inexperienced in freelancing and opt for freelancing to gain freedom and control over their work. The most sou...

The development of technology is currently growing, one of them is the online development, which is very fast, many companies have started to offer their spare parts online in order to make the most profit, so the competition between companies is growing "spare parts" services. Company. This is why UMKM ZXID needs to create a web marketing informat...

The recent adoption of Web 2.0 technology has bought an enormous change in customer buying behavior. The study proposed to find the effect of online review rating on purchase intention. The relationship between online review rating and purchase intention was investigated using primary data. The primary data was gathered through an online survey amo...

The purpose of this paper is to find out the opinion of the LIS professionals working in India's 56central universities regarding various aspects of web marketing and its effectiveness. Survey through questionnaire was done to get the desired output. All the 56 central universities in India were considered for the study. Nearly 460 questionnaires w...

In the current globalised world, the milieu can be a competitive advantage for companies rooted in their local production context, as is the case for the agri-food industry (Riviezzo et al., 2016; Sgroi et al., 2020). Effectively exploiting the relationship between a company, its environment and local assets can be a successful marketing strategy t...

Purpose: Asia’s Micro manufacturing Industry confined to MSMEs are playing a vital role in self-employment and socio-economic development of country and is anticipated to grow more quickly. While presenting a broad overview of the B2B Relationship, this study analyses the possible growth opportunities for the micro manufacturing industry. Learn mor...

Introduction and purpose of the study. Nowadays, during the period of intensive development of the network economy, Internet marketing in business is becoming more and more relevant, in particular Web analytics of business, which should not be based on theoretical indicators, such as the number of applications/calls from the site, but on important...

span lang="EN-US">The company growing among its competitors is something that needs to be maintained where the company gets the right steps to know the business development of its competitors. This study uses a qualitative research method based on the philosophy of postpositivism. Shipping service companies to survive in the midst of competition mu...

Aims The COVID-19 pandemic triggered a demand for vaccines, cures, and the need of related documentation for travel, work and other purposes. Our project aimed to identify the illicit availability of such products across the Dark Web Markets (DWMs). Methods A retrospective search for COVID-19 related products was carried out across 118 DWMs since...

The purpose of our community service program is to provide counseling, and simulations on product marketing, provide training for Lonjoboko village partners on entrepreneurship in marketing products based online and design attractive and practical packaging. The method in carrying out this activity is facilitating with counseling, simulation and tr...

Affiliate marketing is an important source of many things which provides the necessary tools for the creative and hardworking individual to venture out on their own. It can provide ample opportunity to earn money doing what you are good at and also allows someone to use their skills and expertise for their own financial. It can get people started i...

Digital marketing is nowadays the most common and acclaimed used method for marketers to survive in the markets. In fact, digital marketing has broken out after the twenty-century revolution on technology, creating a new era for the business in general. Digital market encompasses a set of strategies and tools using Internet and electronic devices,...

The purpose of this study is to find out how internet marketing impacts the productivity of small businesses. Look at Ambiance's present social media tactics as well before deciding how to successfully reach the target demographic. It's crucial to identify the platforms and technologies that small businesses now employ. And businesses that use web...

Background: Mobile health apps (mHealth apps) are rapidly emerging technologies in China due to tight medical needs over the coronavirus disease 2019 (COVID-19) pandemic while continuing essential services for chronic diseases. However, there have been no large-scale, systematic efforts to evaluate relevant apps. Objective: We aim to provide a l...

Ce livre explique les différents concepts, outils et techniques du commerce électronique. Il couvre les sujets tels que la planification de la stratégie de vente en ligne, les outils simples et accessibles de création de site Web, l'optimisation pour les moteurs de recherche, les différents outils du Web marketing ainsi que la gestion des livraison...

Purpose: The main purpose of this study is to identify the peculiarities of advertisements in Albanian online portals. Also, it aims to introduce us to a general picture of advertisements used by Albanian online portals, as well as highlight their special elements. Monitoring and analysis of the content of advertisements in some of the most popular...

The accelerated development of information and communication technologies (ICT), from the end of the 20th century until today, has made a great contribution to all segments of social life, and a significant part of this contribution is the impact on modern economic trends. New forms of business, such as digital marketing, electronic banking, and th...

In the current era of globalization, the development of technology and information is very fast and increasingly widespread. As well as the sudden restriction of human movement due to the covid-19 pandemic. Utilization of information technology in running a business or often known as e-commerce for small and medium enterprises (SMEs) can provide fl...

Purpose Digital markets are increasingly constructed by an interplay between (non)human market actors, i.e. through algorithms, but, simultaneously, fragmented through platformization. This study aims to explore how interactional dynamics between (non)human market actors co-codify markets through expressive and networked content across social media...

Hoje, no Brasil, o setor de prestação de serviços passa por grande expansão. Devido ao constante aumento de empresas prestadoras de serviços, a qualidade no atendimento e a divulgação da empresa tornam-se imprescindíveis. Devido a sua forte presença no dia a dia dos brasileiros, a internet passa a ser uma ferramenta fundamental para as empresas div...

We live in a world where digital images are constantly generated during our daily activities, whether private or business. They play an important role in our private life, showing important moments, people, places, or events and keeping their memory. Images are unavoidable in business, especially in digital marketing, web sales, social networks, me...

Cyber threat intelligence (CTI) is vital for enabling effective cybersecurity decisions by providing timely, relevant, and actionable information about emerging threats. Monitoring the dark web to generate CTI is one of the upcoming trends in cybersecurity. As a result, developing CTI capabilities with the dark web investigation is a significa...

In recent years, the popularity of Smartphone social networking sites has exploded, however, in prior studies the link between users' values, satisfaction, and continued desire to use SNSs was viewed as having little attention. The objective of this research is to establish a model that explores users' value and satisfaction as key antecedents of c...

Rihan Journal for Scientific Publishing(ISSN:2709-2097), The Ministry of Education & High Education, Syrian. العددالسابع والعشرون -27 # مجلةريحان للنشر_العلمي # مركزفكرللدراسات_وللتطوير صدر العدد السابع والعشرون من مجلة ريحان للنشر وهو عن شهر سبتمبر (أكتوبر) لعام 2022. Abstract : This paper illustrates the GIS-based Applications web marketing: Tu...

Due to the increasingly competitive industry and technological advancements made possible by the use of the internet, traditional marketing tactics are now being replaced by digital marketing methods. Digital marketing is quite popular, and in today's fiercely competitive market, it involves investigating business models that make use of digital te...

Information and communication technologies (ICTs), particularly the internet, have transformed almost every aspect of human life. While most of the breakthroughs in this area have offered great benefits, unintended negative consequences have also resulted. One example of the latter is the surge in illicit drug trafficking using the dark web and oth...

Abstrak PT. Click Media adalah perusahaan di Kabupaten Lamongan yang bergerak di sektor jasa web marketing guna melakukan pemasaran produk iklan ke media sosial maupun situs website, dimana komputer sebagai media utama dalam melaksanakan pekerjaannya. Karyawan Bagian Kreator Akun Facebook PT. Click Media bekerja 8 jam perharinya dengan sikap kerja...

Purpose The study aims to assess how corporate branding affects firm performance in the context of the Oman hotel industry, listed on the Muscat Stock Exchange (MSX). Design/methodology/approach This study approach was made by way of a mixed method. First, it examines qualitative and exploratory information collected from companies’ internet sites...

The advent of information technology re-innovates all sectors of bio-sciences. Researchers use Semantic Web to improve web searching, mining and integration, which alleviates the time-consuming task of finding relevant and high-quality content. Semantics is improved through ontology engineering in any domain. Amended and developed ontologies will b...

In the past few years, the internet and e-commerce business activities have become one of the fastest growing technologies that playing a significant role in the daily life of human being. Today, E-marketing is one of the most emerging technologies in IT and E-Commerce sector. E-marketing is also referred to as Internet marketing (IM), online marke...

With Web 1.0 technology, where users can only read the content produced by the website administrator, data sharing is done only from static pages. With Web 2.0, users went from passive to active and met with dynamic pages. Thus, users were enabled to create and share new content on the Internet. With Web 3.0, the data collected on the Internet has...

The DarkWeb represents a hotbed for illicit activity, where users communicate on different market forums in order to exchange goods and services. Law enforcement agencies benefit from forensic tools that perform authorship analysis, in order to identify and profile users based on their textual content. However, authorship analysis has been traditio...

The study has adequately and thoroughly looked at the impact of web 3 digital marketing on startup businesses in United States as well as the history and evolution of web marketing. The study employed a case study research design to select the area of study. The secondary source of data that was analyzed revealed that web 3 digital marketing has ha...

Online platforms are particularly important in times of crisis, as they are a vital channel for providing and ensuring access to information. Competition increases the value of digital marketing in the banking sector; however, it also makes it more difficult to stand out in the disruption and uncertainty caused by the COVID-19 outbreak. Realizing t...

Il 26 giugno 2019 il dipartimento di Filosofia e Beni Culturali dell’Università Ca’ Foscari di Venezia organizzò, in collaborazione con il Centro Studi sui Diritti Umani, il Consiglio d’Europa Ufficio di Venezia, e Europe Direct Venezia, il convegno “Le parole dell’odio” che si tenne nell’Aula Magna a Ca’ Dolfin. La giornata non fu scelta a caso: i...

ABSTRAKPandemi Covid 19 memberikan dampak yang luas di masyarakat yaitu penyakit pernafasan akibat virus SARCov-2 dan juga masalah ekonomi. Pemasaran digital dan kemasan makanan berdasar standar kesehatan merupakan hal yang penting di era Pandemi Covid-19 ini. Pedagang Pasar Sultan memerlukan pengembangan usaha berbasis teknologi sehingga dapat ber...

Search Engine Optimization (SEO) is the method of influencing the popularity of a website or web page in the unpaid results sometimes referred often referred to as "natural", "organic", or "earned" resultsof a web search engine. SEO explores the way search engines operate, where people search for and the search phrases or keywords are entered into...

Digital advertising or online advertising or Internet advertising or web advertising is a method of marketing and advertising which practices the Internet to deliver positive messages to consumers. Online advertising is the preeminent way to interconnect to the customers. Online advertising helps advises the customers about the brands existing in t...

Cross-cultural marketing communication is critical to a company's success and growth since it supports the achievement of the company's aims, objectives, and goals. In the multi-ethnic United States, the study examined the impact of cross-cultural marketing communication on the fashion industry. Hispanics, Latino Americans, and Asians living in the...

In today's age, marketing and website design essentially go hand-in-hand. Marketing needs to be integrated effectively with the website design to utilize AIDA and servicescapes, more of that in a moment. This article will touch on: - How servicescape can transform into virtual servicescapes - Website design, social media platforms and virtual s...

There are reconfigurations and combinations between old and new media, resulting in better experiences for users, including a repositioning of local media. Millions of people have smartphones on which they read the news, which means that journalists must develop skills to inform through emerging narratives for audiences that are regular Internet us...

MSME Dele Jaya is a soy milk producer in Kediri. Because MSME Dele Jaya only has a soybean grinding equipment, the soy milk boiling process has be done separately. Offline sales are still done by entrusting the product to shops, vegetable vendors, sales and resellers. The adoption of appropriate technology, such as semi-automatic 2in1 machines and...

Melihat situasi kondisi yang belum normal hingga saat ini cukup memberikan dampak utamanya di bidang ekonomi, seperti halnya para pelaku Usaha Mikro Kecil Menengah (UMKM). Salah satu cara yang cukup efektif dalam menarik minat konsumen adalah dengan melakukan pemasaran berbasis online atau yang lebih dikenal dengan digital marketing. Tujuan dari di...

The implementation of programmes to diversify the production of enterprises of defence industry complex is a process with many risks, to minimise which guarantees for the sale of civilian products are required. In this regard, the urgency of the task of mastering competencies that allow to successfully implement this process in offline and online e...

Web marketing of library resources and services has become a global trend because of it’s potential to bridge the awareness gap that usually exists between user communities and available resources/services. This study assessed the marketing features of Nigerian university library websites with emphasis on six (6) elements of (visibility, informatio...

Web Marketing is rapidly making before our eyes, and it is essentially difficult to excuse and stow away from this new sort of media. The web show is the exhibition of utilising on the web channels to spread a message about an affiliation’s image, things, or associations to its typical clients. The frameworks and methods utilised for internet progr...

Today, Coronavirus is a pandemic that has spread worldwide and causes many problems, including socio economic problems in society. Therefore, e-marketing has an essential function in acquiring new customers, generating leads, and generating revenue for your business by reaching customers interested in your products and services. A digital platform...

The DKI Government is trying to increase the number of visitors to the Thousand Islands tourist by increasing various facilities and infrastructure through online and of line services.To get to know about the performance of Wisata kepulauan seribu pulau Untung Jawa the hypotheses that need to be answer are (1) the influence of service quality towar...

The main livelihood of the majoritarian population here is through farming, who dwell in villages and feed the whole country. Food is one of the necessities of a human being, which the framers fulfill. However, they fail to get a proper price of the stock they sell in the market. Hence, they are deprived of getting profits for their stock. APMLOP h...

Purpose – This paper aims to identify major supply data sources for short-term rental market research and to provide their advantages and limitations. Methodology – In the paper a grounded approach was used based on a literature review. This review comprised two steps with the first being the query in major databases that was supplemented by academ...

In this preliminary study, the concept of transcreation is discussed within advertising and marketing communication. We review the strategies that web marketing uses to approach potential clients and how these should be the basis of transcreation. Finally, several cases are analyzed contrasting the transcultural differences. To this end, a series o...

Interest in marketing communication tools in business is growing every year. At the same time, unlike big companies, entrepreneurs have small financial resources to promote their business. Therefore, low-budget and highly effective marketing communication tools are used first. The work aims to systematize scientific knowledge on marketing communica...

Of particular interest to business are the latest and fastest growing online marketing communications, also known as Internet marketing, web marketing, interactive marketing or online marketing. From the variety of names it is clear that there is no single position on the issue of the definition and features of this communication channel. A company...

The purple sweet potato cracker product is the result of the creativity of the women's farmer group in Padahanten village. Until now, purple sweet potato crackers have not been able to become the main commodity in helping the economy of the women farmer group. Only a few members sell crackers. However, in practice sales are so small that they canno...

Today, the globalization of the world economy and the rapid development of the technology sharpens competition amongst the companies. Along with the rapidly developing innovations, conventional trade approaches in the field of information technology has started to gain different perspectives. Information and communication technologies provide signi...

Dark Web posses’ considerable threat to cyber and real world. Consisting of 6% of the global web, Dark web enables heinous crimes against humanity. Left unchecked and unmonitored Dark Web will continue to threaten both cyber and real world. Interestingly crimes within the Dark Web are done in a collective with considerable chatter in planning, prep...

Purpose The current study seeks to examine the impact of web marketing (through the company's website) on corporate social responsibility (CSR) and firms' performance across companies listed in the Muscat Stock Exchange (MSX), Oman. Design/methodology/approach This research analyses qualitative and exploratory data taken from companies' website, a...

This paper identifies the professional profiles of graduates for job positions in the accommodation sector, in particular, whether specific skills of the position or skills related to the tourism sector are preferred. A conjoint design is applied, which presents the more realistic context of asking respondents to evaluate potential “product” profil...

Background and AimsPatient-directed information on celiac disease has been reported to be of variable quality. We assessed the quantity and quality of information on blogs and Web sites intended to inform the layperson of celiac disease information.Methods We performed a cross-sectional study analyzing celiac disease blogs and Web sites intended fo...

Today, E-marketing is one of the most emerging technologies in IT and E-commerce sector. E-Marketing is referred to as Internet Marketing, Online Marketing or Web-Marketing, means using the internet to market and sell goods and services. At its most basic level, Integrated Marketing Communication or IMC means integrating all the promotional tools,...

Given single instance (or template image) per product, our objective is to detect merchandise displayed in the images of racks available in a supermarket. Our end-to-end solution consists of three consecutive modules: exemplar-driven region proposal, classification followed by non-maximal suppression of the region proposals. The two-stage exemplar-...

Micro enterprises in Nigeria lack brand equity in terms of customers awareness for distinct Nigerian micro enterprises brands, trust in perceived quality for micro enterprises products, loyalty and brand associations which limits their ability to perform well despite use of digital marketing. This study sought to ascertain the effect of digital mar...

Purpose:This research is aimed at contributing to the knowledge on the factors influencing online youngcustomers’ purchasing intention. Design/methodology/approach: The target-sampling respondents were 160 youths aged 16-23 years, with Internet competency. Data was collected with the help of questionnaire constructed by Thananuraksakul, S. (2007)....

The sixteenth event of the Industrial Conference on Data Mining ICDM was held in New York (www.data-mining-forum.de) running under the umbrella of the World Congress on “The Frontiers in Intelligent Data and Signal Analysis, DSA 2016” (www.worldcongressdsa.com). After the peer-review process, we accepted 32 high-quality papers for oral presen-tati...

The popularity of genealogical research is linked to the growth of online genealogy services such as Ancestry.com, which, as of 2020, has over three million paid subscribers. Another 18 million people have taken genetic ancestry tests through the company’s subsidiary, AncestryDNA. This article interrogates how Ancestry presents information on race...

The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your company using physical flyers, bill...

The Covid-19 pandemic that occurred had an impact on various aspects of life, including Small and Medium Enterprises (UKM) in Rasau Jaya Satu Village. UKM Mekar Sari and Sekapur Sirih which are engaged in the production of rengginang, marning corn, rice crackers and tofu chips have also been affected by this pandemic. Limitations in marketing that...