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Strategic Marketing - Science topic

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Doing project proposal in global strategic marketing, needed to see some past literature reviews to develop my proposal better
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Yes, it is really needed to read previous research in the field to write a proposal!
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I am looking for recent publications discussing that Market Orientation and Brand Image are key foundations of Strategic Marketing.
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Very good question.
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What is the value perceived by the customer in strategic marketing?
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Everything we want. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
M.Tetvadze
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I want to know how the price level of a stock index is affect by the value of the GDP in a country, That is, the daily return of a stock index will be regressed on the change of year data of GDP. However, the frequency of the stock index is daily whereas that of GDP is yearly. How to convert the yearly data of GDP to the daily data in order to be regressed by the daily return of a stock index?
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convert the daily data into quarterly, then regress it after checking the order of integration of the variables. If the order of integration of these variables is zero then regress them, but if it is not zero, then you have to check the cointegration to avoid spurious regression. If they are cointegrated, then you can regress.
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Please share articles or paper relevant for organizations to be transparent so that customer is benefited out.
Recently many organizations conceal facts and withdraw their (non- life / utility) products so as to protect their customers even after a glorious launch. There are some products which have become competitive to essential resources such as Cola = water, in such a case, there is a recent report attached.
How should consumers get to know the ingredients of the product which they consume and its acceptance or rejection towards health
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I see a lot of people saying be transparent which I agree with in many cases.
However, I think there are cases for institutions to be secretive. For instance if a company is releasing a new product. The company doesn’t want to share the usp of the product and risk a competitor getting to marked quicker.
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Dear all,
i have a question related to my bachelor thesis. My topic is developing a price strategy for entering the market with a sport article in ecommerce as a private labeling person. I planed to investigate which price strategy is applicable for sport articles in ecommerce, but I can't find an empirical investigation method. I wanted to investigate my thesis with the PSM method.
Are there any tools to investigate the research question? or has anybody an idea?
Best, Paul
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Paul Alexander Appl let me appreciate you first, its a very good topic. I advise to many startup founders and this the most important question for any business. As today the pricing and business model (Premium) are the two factors which made companies like Google and Facebook.
For your thesis I would suggest you, read
"Optimal pricing in e-commerce based on sparse and noisy data" by Josef Bauer
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Over the last few years, Amazon, Alibaba and the commercialization of products on Internet have modified purchasing habits and the appearance of cities is changing due to the continuous closure of businesses, with the consequent increase in unemployment, reduction in value of real estate, etc. For this reason, I ask the question "what are the challenges and how can strategic marketing help small and medium-sized businesses face giant Internet distribution companies such as Amazon and Alibaba?" Thank you very much for your opinions.
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The very moment the SME's embrace the concept of strategic marketing , half of the battle is won. Don't you think that Alibaba was once an SME. Sure it was. SME's all over the world have the characteristic that they do not master all best practices in management. The SME has to be more competitive than the giant. To be able to do that it will have to harness all aspect of the business. The secret behind all is to focus on the CUSTOMER. Break your head on how to get the customer, this is strategic thinking. In such a battle (on internet) the determining elements are rapidity,security, quality and price.
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I can contribute to your study by the way of bringing in a perspective from the Indian context if there is scope. Please do let me know if there is any. I am a Professor of marketing at MICA, Ahmedabad, India (https://www.mica.ac.in/anita-basalingappa) which a management institute focusing on Strategic marketing & Communication in Western part of India in the state of Gujarat.
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Dear Anita.
I'm interesting in problems of illegal immigration to the EU - do you have also these issues (communication with immigrants, cultural diversity) in Your research?
Best Regards
Piotr Maśloch
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The concept of Business analytics, through SAS and many other softwares and tools, has significant importance in industry but academic research is still in nascent stage. The sub-division of business analytics is marketing analytics, where all the concepts of data analytics are observed in terms of marketing science paradigm.
I have read three books tilted as:
  1. Marketing Analytics Roadmap: Methods, Metrics, and Tools by Jerry Rackley
  2. Marketing Analytics: A Practical guide..by Mike Grigsby
  3. Predictive marketing by Omer Artun
Moreover, The upcoming conferences of AMA (American Marketing Association) have also highlighted the topic of marketing analytics along with many others IT intensive topics. Furthermore, there are a few thesis available on ProQuest as well.
Still, A broad concept of marketing analytics does not guarantee that the "problem statement" devised from all this can create a notable 'ripple' in academia.
Conclusively, i want to pursue "marketing analytics" for my PhD and becoming a professional as well.
So, It is requested to all researchers and professionals out there to kindly guide me.
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Dear Dar,
Refer to the papers below, which lay the foundation of the need of this research.
Fahy, J., & Jobber, D. (2012). Foundations of marketing.
Germann, F., Lilien, G. L., & Rangaswamy, A. (2013). Performance implications of deploying marketing analytics. International Journal of Research in Marketing, 30(2), 114-128.
Xu, Z., Frankwick, G. L., & Ramirez, E. (2016). Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective. Journal of Business Research, 69(5), 1562-1566.
Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of Marketing, 80(6), 97-121.
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What is the difference between strategic marketing and marketing strategy?
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Mr Rajan Varadarajan Published a search about differences.
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No doubt that SWOT analysis is one of the best marketing assessment tools for a corporation, but the new trend is going towards usung new tools such as PEST, STEEP, STEEPLE. I dont think that PEST is that much percise as SWOT since it focuses on external factors more than the internal factors of a corporation, STEEP & STEEPLE are considered the advanced PEST form, where one talks about the ethical and legal terms inaddition to the basics. 
Maybe there is an advanced method that governs all the tools above, I meed a detailed, satisfying answer from an expert in the Marketing field.
Regards
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Hi:
Your question seems inclined to "marketing".  I teach my students a combination of SWOT, 5C's, and Porter's Five forces.
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Anyone can enlighten us on any applications of positive psychology on marketing, branding, or market research?
Any publications that we should start looking at?
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Psychological Foundations of Marketing
Soon to be available in an improved second edition.
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I am writing a dissertation on how hip-hop is used in advertising and i need some books,research studies,and websites that can help me
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Hello Ash
Two areas of study come to mind.
First, Jensen wrote an interesting article on the appropriation of hip hop culture in the identity politics of young men in Denmark (2011; Othering, identity formation and agency in Qualitative Studies, 2(2): 63-78). Jensen (2011) examines how markers of hip hop culture enable young men to trade in on negative racial and gender stereotypes. The overlap with your own research can involve the way advertising also plays on racial and gender stereotypes as a method of marketing goods/services to young men (http://ojs.statsbiblioteket.dk/index.php/qual/article/view/5510/4825).
Second, have you read some of the literature on post-modern marketing, in which consumption is linked with identity? Several studies have looked at the way language is linked with culture-specific associations, which in turn are exploited for advertising purposes (i.e. French = heterosexual romance and German = mechanical efficiency). The same type of research could be done with hip hop language. As an example of this research, you might consider the following https://www.researchgate.net/publication/268926673_The_use_of_linguistic_tokenism_to_secure_brand_loyalty_Code-switching_practices_in_South_African_print_advertising?ev=prf_pub 
Hope this helps.
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Does it make sense to treat Marketing Information System as a distinct subject within the overall bounds of Marketing
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It depends on what type of information and the marketing objectives of the organisation. With the current growth of available data of both Business Intelligent and Business Analytics and the development of Artificial Intelligent technology, the role of marketing information system is playing a bigger role. 
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I am currently investigating whether the usage of chatbots will influence customer satisfaction. The idea is to design an experiment in which the subjects are shown both a traditional website (screen shot of mobile browser) and a chatbot (screenshot of a chatbot talking in Facebook Messenger mobile). Could anyone tell me what would be the best way to discover whether or not the usage of chatbots will lead to customer satisfaction? Thank you.
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I Thought one article send to you you have read it.get the idea
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Me and my colleague are working on an experiment about how consumers value used products when primed with disease avoidance. In order to select two products for the experiments correctly, we need to establish, how "close" or "physically close" or "intimate" people are with different products.
For example, if you were to buy a used product, let's say (A) table, (B) bed, and you were concerned about getting infected, what measurement would you use to measure how "risky" consumers consider the products to be?
I greatly appreciate both suggestions for the right concept here as well as sources on the measurement on those concepts.
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Thanks.
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I would like to know about an interesting marketing capability to add on my theoretical model that is influenced by absorptive capacity. Thank you 
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the Marketing capabilities are the integrative processes of integration of  collective knowledge, skills and resources of the firm to meet the market-related needs of the business. looking it from business perceptive, absorptive capacity are the firm's ability to recognize the value of new information, assimilate it, and apply it to commercial ends". so absorptive capacity promote marketing innovation and desired marketing skill in meeting the intended marketing objectives. following may be helpful in constructing model.
Regards
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I tried some analysis on S&P vs Apple, Google, IBM as well as Caterpillar, Starbucks and Walmart to see how returns, volatilities and Beta's behave, using lead-times from 1-day up to 1200 banking-days (approx. 5 years).
A prelim  hypotheses may be that the intervalling effect is due to a wrong skaling assumption rg. returns and volatilities.
Gerd
Pls ref to "Converting 1-Day Volatility to h-Day Volatility: Scaling by is Worse than You Think" Francis X. Diebold, 1996
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The Avramov, D. and T. Chordia (2001) was very helpful!
Thank you very much! Krgs G.
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recently I am doing a research on how social media like Twitter can help retails banks to get insight into customers behaviours in UK. I want to collect data on Twitter to know customers opinion of several big retail banks in UK. However, after I collected data, I don't know how to code it. I don't have the coding frames. I need successful cases  of social media data analysis to get customer insights. Can you recommend some academic and non-academic literature(such as reports )?    Any recommendation is highly appreciated. 
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Hi Zhang,
After collecting the data, read through the post and comments. Second, group those into "themes" For example, one of the recurring theme as per consumers experiences with retail banks' social media platform could be "Speed" (This becomes one theme) perhaps subject to thematic review in the later part of the analysis process. This becomes a central theme you will then create on Nvivo software for coding and weighting (Theme is knows as Node on Nvivo). Meanwhile, I hope you will be using Nvivo-Pro Version 11 (Latest)? If you need any more support on how to structure those you can refer to any of our 2016 papers online.
(1) Wali, Uduma and Wright (2016). doi.org/10.1080/23311975.2016.1183555
(2) Wali and Wright (2016). CRM and SQ Influences: in higher education. Journal of Customer Behaviour 15(1). You can gain free access to this paper only on Researchgate.
If you want further help please drop me an email on a.f.wali@hud.ac.uk Goodluck    
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there are many direction for operationalizing strategic orientation, can someone recommend the most comprehensive one for that.
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Dear Murad,
In 2012, we developed with Borge Obel a comprehensive model to evaluate strategic orientation. See below the linl to our working paper - https://www.researchgate.net/publication/256034135_Revisiting_Miles-Snow_Typology_of_Strategic_Orientation_Using_Stakeholder_Theory
Sincerely,
Igor Gurkov
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Hi,
I am trying to find marketing scales to measure (change in) Brand Image as a result of offensive advertisement (towards female role portrayal).
I have had a brief look at the Attitude Towards the Ad Measurement Scale by Henthorne, LaTour & Nataraajan (1993), However, I am not sure if there are more accurate scales available.
Any help will be highly appreciated.
Regards,
Evelina 
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Dear Evelina,
Kindly find the attached file regarding one of my researches (The Effect of Advertising Awareness on Brand Equity in Social Media), it may help you
best regards,
Dr. Alhaddad
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I am looking for literature on something link a consumer trait or a tendency of consumers to buy the more expensive option of something, such as the premium mobile phone contract with all inclusive, more storage for the phone (e.g. 128 GB instad of 64 GB) etc. 
Not necessarily because they need the additional service but rather because they (always) want to have the best product around for themselves (if it is not too expensive). They buy the product merely because it is available... 
The motivations behind this behavior could be risk avoidance, but how is the phenomenon called?
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Many of the individuals would not like to associate with the cheapest item in the market, because it is below their prestige to be seen with the cheapest product. Art the same they cannot afford a premium product they like. Thus they are willing to a little more for an enhanced/ or better brand product for satisfying their ego/ or we are superior to many others.
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Hi everybody, I am currently doing my dissertation and I really need help with identifying the tests I need to do to analyse my data. My topic is: The impacts on sponsors brand image arising from negative exposure in events. 
I am trying to measure associations and consumers perspective of brands after they have been exposed to negative related press. I need to explore the impacts on association and then measure whether they are negative, positive or neutral. I also need to to identify, if consumer buying behaviour is impacted as a result of brand association with an event receiving negative press exposure and then 
to measure whether the change in consumer buying behaviour, if there is a change, is negatively or positively impacted for brands associated with events receiving negative press exposure.
I really really need your help. Please help me !!! 
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Use statistical sameness tests rather than NHSTs.  Stay away from using regression analysis and the testing of significance of b coefficients.  Read my "good practices manifesto" in the JBR.  Test for high consistencies of configurations.
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In case its too difficult to get data of non-survival firms (when measuring survival as a dummy), is it possible to measure firm survival in perceptual measures?. If possible, is there any reference i can use?.
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Check this, Ioannis Ioannou, George Serafeim (2010) What Drives Corporate Social Performance? International Evidence from Social, Environmental and Governance Scores
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In this case, I am not looking for Hofstede dimensions nor cross cultural measurements.
I just want to define cultural elements of one country and then find or develop a scale to measure impact of culture on consumer attitudes. 
Any scales out there?
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Culture elements could be an endless list! So, personally, I advise any research wants to go through culture sea; just focus on the elements that serve your aims and research context. For example, Dawar and Perker (1994-1999) focus on thier studies on the national context within the culture, so they use the term of 'national context' which denotes to number of culture values that, along with customs and basic attitudes, become the rules that govern the whole society. This idea can justify the usage of nationality as a surrogate for culture, because all members of a given national group typically share a similar history, language, and political and educational environment.
I also recommend the following:
Slowikowski, S, Sturt, C and Jarratt, D 1997, “The impact of culture on the adoption of high technology products”, Marketing Intelligence and Planning, vol.15, no.2, pp.97–105
Birgelen, M, Ruyter, K, Jeong, A and Wetzels, M 2002, “Customer evaluations of after-sales service contact modes: An empirical analysis of national culture's consequences” International Journal of Research in Marketing, vol.19, no.1, pp.43-64
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Hey guys,
I'm currently in the research phase for my bachelor thesis that is going to deal with forecasts for product introductions based on prior Social Media interactions.
The exact thesis isn't set yet because I don't have a good overview on literature yet.
Thanks for your help
Maarten
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Thanks Krishnan, looks very interesting!
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I would like to write a dissertation regarding relationship marketing and its connectivity with hotel customer loyalty in Indonesia. Even though there are a lot of publication regarding this topic, I find it hard to see which way of relationship marketing is the most effective (sales calls, telemarketing or et cetera). Kindly need your opinion and assitance regarding this topic. Thank you.
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Please read up on Public Relations.
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I am interesting to get your valuable comments and suggestions
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why not. some tourism operators/ destinations  are currently trying to replace head-to-head competition with blue ocean strategy and making the competition irrelevant. for example. in Halal Tourism market, some Shariah compliant hotels apply Value Innovation strategy which provide innovative Halal product/service to satisfy Muslim guests which is very difficult for conventional/ international hotels to apply.
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The tecnical requirements contained in the procurement public contracts make reference, along with laws and public regulations, to standards developed by private organizations of normalization. One may be wonder if this remission could produces some influence on the right of potential contractors to market free competition. An issue I am exploring in which there have been various Court of Justice judgments within the Western countries.
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Dear Luis,
I hope this article will be useful for you
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Measuring the success of bottom of pyramid marketing is important.
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  very interesting  research  prepared by  Australian scientists     of Chikweche  and Fletcher ``Undertaking research at the bottom pyramid using qualitative methods : From theoretical consideration to practical realities ``. you can find  also their  research  Measurement Challenges in Bottom of Pyramid Markets.
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I have just read a paper in which LISREL was used to construct and asses the measurement model and PLS used for the structural model.
(Predicting Intention to Adopt Interorganizational Linkages: An Institutional Perspective. Teo, K. K. Wei and I. Benbasat Source: MIS Quarterly, Vol. 27, No. 1 (Mar., 2003), pp. 19-49).
Does anyone know how common and/or accepted such an approach is?
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Gabrielle, I just had a look at the article. The justification for using PLS is that the authors used not only reflective measurement models, but also a formative measurement model. The latter measurement model could have been tested with LISREL, too, but it is more complicated than using PLS. What I found interesting - or actually disturbing - is that the model did not fit the data when using LISREL. However, the authors claimed to have found "adequate fit" and proceeded with PLS, a completely different method. This seems to be a bit strange.
Regards, Karin
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How do you test the Miles and Snow variables via questionnaire?
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You are welcome Alfred..
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In general when it comes to buying and also when it comes to buying eco-friendly products
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Collaborationism and Crowdsourcing
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I am looking at the impact of organizational culture on entrepreneurial orientation. I look forward for published and non published paper on this topic. I am particularly interested in the competing value Framework of Quinn and Cameron and the impact on entrepreneurial orientation. But any studies which link values drivers on entrepreneurial orientation will be really helpful for me.
Values drivers can be: employee satisfaction, teamwork, employee commitment, agility, transformation, process-orientation or results-orientation, market orientation, productivity, efficiency, timeless, uniformity, adaptability...
Thansk in advance for your answer
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Dear Marjolaine Rostain
Greetings,
Please find the attached file may be good for you,
Best Regards
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The ongoing initiatives of the Advanced Manufacturing Program and Industry 4.0 require joint collaborative efforts and prepare industry for the technology and workforce demands of the factory of the future impacting the Organization Structure to become fluid based on Market- Technology- Skills
Will this future factory environment would lead us to a different shift in Employee's Role- Responsibility- Accountability and Position ?
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The evolving qualifications & skills in the factory of the future will combine a multitude of competencies. For example, an employee in the production line of a pharmaceutical may have been, so far, utilized in quality assessment of the product. The next one to be employed, for such a job, will be supposed to have "extras" in areas such as safety, environmental impact, ability to repair equipment, writing reports by using MS office, "good" driving license,and efficient use of smart tools of communication.
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In the new POR-FESR of Veneto (I), turism founds will focus only in those territories (municipalities and associated municipalities) where it exist a destination management plan. There are some interesting example available? I am really interested in methodology and strategic parts.
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Dear Mario,
You might be interested in the research activities of SiTi (Politecnico di Torino) on this subject:
See also their publication:
Visitor Management: Turismo, Territorio, Innovazione
 a cura di Sara Levi Sacerdotti, Stefania Mauro, Emanuela Gasca (Turin, Celid)
Best
d.
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There is a lot of concealment of figures when it comes to installed capacity and capacity utilization. This tends to limit what marketing researchers can achieve and most times would result in unguided estimations.
In your own view, what are the various ways one can determine a companies contribution to a sectors market size?
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This may seem a little simplistic but I have been an executive for many years in corporate institutions. If you require information like that I would simply ask them, and detail your interest. Many large corporates will have pages on their websites dedicated to market share, especially if you go into their financial pages. As to whether you can assess if they are accurate or not, I think the honest answer is you wont be able to, but as previously mentioned, they publish annual accounts, companies house (in the UK)  offer information on companies for approximately £5 you can obtain a set of their filed annual accounts it is that public, so you could then work out who has the market share, independently.
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Can you suggest any case study on sustainability marketing? What and how firms have really done it?
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  • Sustainable marketing is an approach to marketing that ideally aligns internal organizational processes and organizes resources that create value for stakeholders (owners, shareholders, employees, value chain partners) and through which the external natural and social environments are enriched by the activities of the firm. This approach is used most effectively by organizations that have clearly stated values and goals for their desired effect on their own economic viability, as well as on the natural and social environments they operate within.
  • The term sustainable marketing applies when an organization takes the perspective that it operates within a finite resource system, and thus has a responsibility to its current and future stakeholders to make strategic decisions for the long-term benefit of the entire system. There are several common frameworks organizations use to develop sustainable strategies. Some sustainability frameworks place value on incorporating the costs of ecosystem services into operations; some try to mimic natural systems in new product development and operations; some try to minimize the firm’s overall carbon footprint; and, some try to change technologies they deploy in order to enhance rather than diminish natural resources.
find some link below which may be helpful to you
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The campaign should have:
- appealed to more than one sense
- been executed on such a large scale, that people remember it still today
- focused on one brand only 
I need this for a qualitative analysis, where I intend to probe for the campaign and their influence on consumer behavior, later in live. Since I am conducting my research in the German market, any campaign from this market is preferred. UK would also do.
Thank you everyone for your help!
Jens
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Hi Jens
Not sure if I understand exactly what you mean by senses but assuming you mean the standard five...(although some more recent classifications expend these)
Galaxy have run a campaign for chocolate appealing to touch (using silk as a visual) and taste in the obvious enjoyment of the female consumer (notably depicted by Audrey Hepburn in the latest commercial).
On a basic level I guess almost all advertising appeals to sight or sound or both. The use of music is good example of this. The Moneysupermarket.com uses these to memorable effect in their latest campaign which features a man wearing tight denim shorts and heels, dancing to Pussycat Dolls. Many car ads also use visuals and music to great effect
Also airlines. British Airways have used music (see http://www.tvadmusic.co.uk/tag/british-airways)
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Three terms used interminably in business need to know the scientific difference ,, 
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BUSINESS PLAN: What do you want to do? How do you plan to achieve it? this plan answer the question of "what is it?"
FEASIBILITY STUDY: Is your plan or idea feasible? Is it doable with reasonable probability of success? this answers the question of "is it do-able?"
MARKETING PLAN: How do you plan to move you idea or product to the consumers, or users. This plan answer the question of "how will you turn do it?"
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After briefly presenting the profile of the company, the assignment analyzes the external and internal environment, paying attention to the factors that affect their business, as well as the sources of its competitive advantages. Following these, a hypothetic case is analyzed, whereby a new low-cost retailer enters the fast-food industry in Greece.
The scenario of the case discussed in this assignment suggests, a new low-cost retailer enters the fast-food industry in Greece, which obviously affects the business of Goody’s. 
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It seems to me the answer would turn on how the low cost positioning is connected to the desires of a particular consumer segment; there is no abstract answer to this question. Low cost strategies are difficult to maintain, and positioning on cost is a kind of  brain dead strategy since it is copyiable, and especially if there are deep pocket competitors already in the market space who can squeeze the new entrants margins with short term deals. 
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There are categories of consumers which are different in purchasing actions.
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Probably the best solution is to read the whole article on it. I cite one part of one text, which elucidate the topic a little...
Richard P. Bagozzi, Hans Baumgartner and Youjae YiSource, State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage, Journal of Consumer Research, Vol. 18, No. 4 (Mar., 1992), pp. 505-518
p. 508:
(…) A person's degree of state versus action orientation may also influence whether attitudes will have direct effects on behavior (i.e., effects not mediated by intentions). Action orientation reflects readiness to act, whereas state orientation indicates inertia to remain in a state of inaction. Because an action-oriented person is characterized by an inherent readiness to act, s/he might be moved to act, at least partly, on the basis of a favourable attitude alone, especially when the behavior of interest is not too effortful or involving (and therefore not requiring that mental effort be devoted to decision making and intention formation) or when the attitude is especially strong (such as for intensely emotion-laden attitudes or compelling conative urges; see, e.g., Bagozzi 1991). In such cases, an attitude can stimulate action directly without activating an intention. On the other hand, a state-oriented person is not easily moved to act, and a positive attitude toward a behavior, in itself, might not be sufficient to stimulate action. In such cases, volitional processes may be required for the performance of behaviour.
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My research topic is "Attitude towards Controversial Advertising : Developing a new model by generational cohort "by adapting Dr Waller -A proposed Response Model for Controversial Advertising.The suggested underpinning theories will be Theory of planned behavior (TPB)and Elaboration Likelihood Model(ELM).I am looking at how to integrate TPB & ELM? Grateful for any comments and advice.Thank you very much.
John Ch'ng
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Hi, John:
Very interesting concept. I believe more and better advertising information will encourage and empower consumers!
As an example, please take a look at this recent research study on energy efficiency (Wilson, 2014) integrating theory of planned behavior (TPB) with Elaboration Likelihood Model (ELM). 
The author highlighted that the awareness campaigns, education and training programmes, label schemes and smart metering--- are all initiatives that can realize consumer directed energy efficiency savings of up to 30%! While widespread, such programmes can have mixed performance, with savings often not reaching potential.
The author investigated whether existing theoretical models can usefully be combined for evaluations of such message-oriented programmes! To do this, the author examined relationships between the variables of the "Elaboration Likelihood Model (ELM) and Theory of Planned Behavior (TPB)" using empirical data from participants exposed to energy behavior change projects.
The author argued that the analysis revealed that---when used together, the theories may offer insight into the impact of messaging! While a single exploratory study can only describe what has occurred, it offers initial evidence to advocate further analysis of the potential of the combined framework. 
Finally the author offers an illustration of how the framework might be utilised by other schemes by example of its application to other initiatives! Perhaps this could be a starting point and may prove instrumental to your advertising research study!
  • Wilson, C. (2014). Evaluating communication to optimise consumer-directed energy efficiency interventions. Energy Policy, 74300-310.
Hope this helps!
Nadeem
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I wish to do affinity analysis for my article based on food retailing. So please suggest a method to perform affinity analysis.
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Yes, WEKA may be used to perform affinity analysis.
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I am looking for research on marketability of individual employees - specifically on the outcomes of marketability, both internal and external.
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Do you mean employability of employee?  If yes, following articles maybe useful to you:
Fugate, M., Kinicki, A.J., Ashforth, B.E., (2004). Employability: a psycho-social construct, its dimensions, and applications. Journal of Vocational Behavior, 65, 14-38.
Van der Heijden B. (2002) Prerequisites to guarantee life-long employability. Personnel Review, 31(1), 44-61.
McQuade, E. and Maguire, T. (2005) Individuals and their employability. Journal of European Industrial Training, 29(6), 447-456.
Knight, P.T. and Yorke, M (2003) Employability and Good Learning in Higher Education, Teaching in Higher Education, 8(1), 3-16.
Sanders, J. and de Grip, A. (2004) Training, task flexibility and the employability of low‐skilled workers, International Journal of Manpower, 25 (1), 73 – 89.
Rajan, A. (1997), Employability in the finance sector: rhetoric vs reality. Human Resource Management Journal, 7 (1), 67–78.
Bagshaw, M. (1997) Employability – creating a contract of mutual investment. Industrial and Commercial Training, 29 (6), 187-199.
Baruch, Y. (2001) Employability: a substitute for loyalty? Human Resource Development International, 4 (4), 543-66.
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Where can I find case study examples of collaborative capabilities for sensitive business structures between countries of opposing political structures?
I am looking at collaborative business. One of the things I need to study is how businesses collaborate with sensitive materials or scarce resources when the collaborative parts have headquarters operating under tightly controlling governments of opposing regulatory views/regulatory affiliations.
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I suggest you look at the int journal of management cases
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Marketing research perspective; small group of distinctive users?
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Determining who is an extreme user starts with considering what aspect of your design challenge you want to explore to an extreme. List a number of facets to explore within your design space. Then think of people who may be extreme in those facets.
For example, if you are redesigning the grocery store shopping experience you might consider the following aspects: how groceries are gathered, how payment is made, how purchase choices are made, how people get their groceries home, etc. Then to consider the aspect of gathering groceries, for example, you might talk to professional shoppers, someone who uses a shopping cart to gather recyclables (and thus overloads the cart), product pullers for online buyers, people who bring their kids shopping with them, or someone who doesn’t go to grocery stores.
Look for work-arounds (or other extreme behaviors) that can serve as inspiration and uncover insights.
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As part of academic research I am supposed to carry out a perception mapping study of various players in any industry. I know it consumes a significant amount of time to explain about this, but it would be great if anybody could list the major aspects to study/learn before conducting the study.     
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As far as I understand you, you are now in the beginning of your way towards understanding perceptional mapping. To learn and understand the underlying concepts, I would recommend you to begin with understanding the procedure of Multidimensional Scaling (MDS). For example, you can consider this classic book: http://www.amazon.de/Multidimensional-Scaling-Quantitative-Applications-Sciences/dp/0803909403/ref=sr_1_7?ie=UTF8&qid=1408961469&sr=8-7&keywords=Multidimensional+scaling
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I would like to know of any research methods, both quantitative and qualitative best suited for this purpose.
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Either Surveys or Mystery Audit methods (Both are questionnaire type) can be measured among customers in CSR. 
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Can someone compare Apple's pricing strategies to their main competitors such as Samsung, etc.?
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Apple strategy is based in skimming method which mean pricing the product in high price in order to get profit.but it follow this only in the introduction stage for their products .
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I am studying the link between firm size and the entry mode chosen by Indian Pharmaceutical companies in Africa. I am considering the annual sales (firm size) as the independent variable and the entry modes grouped into 4 categories as indirect exporting, direct exporting, cooperation, and investment modes on a scale of 1-4 as the dependent variables.
Could someone help me in identifying a suitable data analysis tool to study the relationship between the numerical (firm size) independent variable and the categorical (ordinal - entry mode groups 1-4) dependent variables?
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Arun,
Do you have panel data? If yes, you can use multinomial logit or competing risks survival analysis. If you have independent variables that also vary by alternative, you might need to use a mixed model.
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Does anyone know of a psychometric scale that captures consumers' perceptions of market structure and beliefs about price-setting?
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Kristian;
I interpret this question to mean you are looking for two scales; One to measure consumer perceptions of market structure or degree of competition? The other like Susan I am not sure what you mean by price setting by whom, what markets or in general, etc. We have several references written over in the US on scales. I have taught at St Andrews back in 03 and 04 and your academic search engines are excellent so you should be able to zero in on some scales if they exist, but you have to be more explicit.
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Nowadays, customer portals are often just used as landing page for different e-services (like as asset management, service request management). How do you see the evolution of customer portals in connection with trends like big data etc.
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Evolution of portals are easy to use, they can see review or give review of product in multi form video audio text,they can share it through their soc-media, update information through all channel and rss feed,reminder complimentary discount and bonus on their selected product or survey given by the producer.
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TCA is used in Marketing, TCI in International Business and TCE is the general/original theory, what exactly is the difference among them? I.e. how can they be distinguished?
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Neo-classical Economics assumed that there is no transaction cost. That's why the relation between demand and supply were calculated mathematically. But insitutional economists brought out that there exists a transaction cost other than the demand-supply relation based prices. For example as Dr. Hong Park above mentioned the issue of writing a contract. This is not part of the original cost of the product. Still it has to be borne by someone (buyer or seller or both). There is also another point - information asymmetry. Neo-classicals considered zero cost of information. But we know that in real life information has its cost. When you want to buy something you need to find out where it is available, at what price; this investigation has its cost. For a firm this cost is much more (procurement costs). These two issues (transaction cost and information assymetry) were the founding blocks of institutional economics.
Thus it is clear that transcation cost economics is part of the institutional economics. But institutional economists later went beyond the economic elements and scholars like Elinor Ostrom looked into actors dynamics, rules of games, technical charactristics etc into institutional analysis. Institutional analysis thus includes analysis of political dimensions of institutions. In one of my papers "Institutionalinng Common Property Resources Management" the use of Institutional Analysis and Development Framework propounded by Ostrom has been done.
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I think hype on wearables is over done and it wants be as simple as smartphones. Also, people don't like to wear extra devices and usability of these devices across applications is still miles away. For example, there are fitness wearables and health wearable but there isn't a device which has multiple purposes and cross platform comparability.
Also, these devices require one to create lot of usability in order to increase consumer adoption.
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There are a lot of researches done actually about weareables. Here you'll find some mentions: http://www.businessinsider.com/wearable-devices-create-a-new-market-2013-10
I think, there is still a killer wearables gadget/tool to be found, but it seems clearly that sooner or later all our smartphones will be enhanced by wearables.
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Each consumer wants to buy value added apples, tomatoes which are good for health and have many vitamins, but how we can evaluate if the product is or not value added?
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I really do not know of any specific index, but if you think that high value would be equivalent to product differentiation, you could establish that all the value on top of the price of the generic one is added value. You could compare both prices and eventually find out how the differential value is composed.
Another possible mechanism could be to analyze the cost structure of the so called High Value Product and identify its items. If knowledge, capital or entrepreneurial organization are responsible for an important proportion of the cost, you could infer (although not always) that is is a high value good.
Hope it is useful.
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I'm being challenged to apply my academic skills to a project in the company where I work. I have to remodel and launch again in the market a product which we believe have potential, but that has having poor sells performance since it was launched. Additionally, I have a huge data base related to this product, available to me. These is demographic data about the clients who bought the product, the quantity and features of the product they use, many data about the channels where the product was bought and several information about when, where e how the product and its features are used. In total, I have at least 50 variables to analyze and the most part of them are time series. Since I don’t have any idea of which of them are relevant to explain the customer behavior or any other aspect of the phenomenon, what strategy do you recommend to use to get benefit of them?
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In order to deal with large number of variables, factor analysis should be very helpful. However, I've used exploratory or confirmatory factor analysis only for cross sectional data. You may need further treatments before applying factor analysis to time series data.