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Strategic Communication - Science topic

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The public administration is the real institution to provide service to the country's population, but planners face difficulty in analyzing the internal and external environment to identify opportunities, threats, strengths and weaknesses, to build a strategic plan that can meet the needs of the people.
So, how can we analyze the internal and external environment of the public administration institution in the country from your point of view?
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make with SWOT analysis.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business.
SWOT Analysis is a tool that can help you to analyze what your company does best right now, and to devise a successful strategy for the future. SWOT can also uncover areas of the business that are holding you back, or that your competitors could exploit if you don't protect yourself.
A SWOT analysis examines both internal and external factors – that is, what's going on inside and outside your organization. So some of these factors will be within your control and some will not. In either case, the wisest action you can take in response will become clearer once you've discovered, recorded and analyzed as many factors as you can.
SWOT seems simple, but, if used carefully and collaboratively, it can be very revealing. For example, you may be well aware of some of your organization's strengths, but until you record them alongside weaknesses and threats you might not realize how unreliable those strengths actually are. Equally, you likely have reasonable concerns about some of your business weaknesses but, by going through the analysis systematically, you could find an opportunity, previously overlooked, that could more than compensate.
In this article, video and infographic, we explore how to carry out a SWOT analysis, and how to put your findings into action. We also include a worked example and a template to help you get started on a SWOT analysis in your own workplace.
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I am studying The Role of Strategic Communication in the Prosecution Stages of the Biafra Revolution from 1967-1970(Nigeria civil war) .The crux of the argument is that apart from the use of weapons, strategic communication helped the Biafran side to sustain the war for three years. Any suggestion will be appreciated.
Regards
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I am conducting a qualitative content analysis research that wants to prove that the Nigeria civil war of 1967-1970 was a social revolution sustained by strategic communication. Do I need a qualitative data to back my findings? Must I use the Nvivo metrics procedure to do the analysis?
Thanks
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If you have a hypothesis, it is typical to count codes in content analysis to show a pattern that either does or does not support your prediction. If this is what you want to do, then counting codes makes your analysis a quantitative rather than a qualitative content analysis.
If you are counting codes, then any process that helps you accurately keep track of those codes and counts would be highly desirable. NVivo or any other qualitative data analysis program could be useful in this regard, especially if you have a large data set.
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Could anyone provide me with more scholarly work on authenticity that would be applicate to the PR/Communication/ non.profit sector? I am currently writing my PR and Strategic Communication Master's dissertation on authenticity in the non-profit sector. I have issues finding any more authors in the field than Juan Carlos Molleda (PR & Strategic Communication) and Camilleri (Corporate communication). I am researching how Burning Man strategically communicates with authenticity and I am looking for more authors who use the concept and talk about its relevance for corporate communication/ PR. 
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Corporate social responsibility, theories of social change, development com theories, civil soceity nework, social marketing, participatory communication model
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internal communication
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I'd agree with Anabela that you need to treat internal and external communication as closely interconnected - though in practice the integration is often missing, both in published work and in organisational practice. Good luck!
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Depending on the project user experience, designers get a strategic definition of a brand, branding goals, value propositions of their "products" or "services", customer focus and similar stuff.
But i see a enormous challenge to transfer this into processable insights for the discipline of user experience design. Therefore, i just wonder if there are any kind of experiences or concrete documents out there which address this type of inquiry.
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The quantification of brand values is certainly interesting and could also be an fundamental approach. Actually i think at least it can help to get a better understanding how brand values are exactly defined as principle to build by.
But, what I mean with the transfer of strategic definitions of a brand into user experience design or communication design is presumably something different.
As a example: You know Tesla Motors Inc. and maybe as well their website or other communication media of Tesla. E-Mobility is on everyone's lips. But spontaneous enthusiasm, it does not fire. But the Tesla brand is different. Tesla managed it to give the entire automotive market a new perspective. Innovation & sportsmanship are compatible. Teslamotors.com enters this on the emotional (by the image of a quite fast driving elegant S 70D Model on a street out in a natural park) and factual evidence (by different claims like - 240 Miles Range. All-Wheel Drive Standard - or Autopilot and All-Wheel Drive Standard).
Tesla therefore made it up as a model to the top of this "movement" that inspires. You can call that form a marketing perspective a kind of "Role model".
So i am interested in the approach to transfer strategic brand definitions to the development of communication design, visual and conceptional design, interactive design, interface design.
Maybe to quantify the value of Tesla could help to understand at least this example. So what are your thoughts?
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The management of silence is a form of the management of communication.
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Absolutely! Often we rush to give the public an answer in order to placate the public's need for information. Transparency with the public is best handled by formulating an appropriate answer with appropriate amounts of information as the situation warrants. Complete silence is never warranted. The public at the very least has the right to a response. This is where tone is critical. The public is not always entitled to the whole picture in particular with regard to sensitive information. But they are entitled to the truth. And Sometimes the truth is you don't have all the answers yet. Reassuring the public that you wish to give them the facts as they emerge and are verified sends the proper message that we care about the truth and not our image. It is okay not to have the answers. It is never okay to give the public what they want to hear at the cost of organizational integrity. Timely but truthful is the best course. Respond in a timely fashion and keep the public continually informed as information is uncovered. Continue to respond as questions arise. In this way trust is built the public will remember you for.
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I am interested on how social imaginaries can emerge from the web-mediated discouse of third sector organizations and will like to follow their social media. Shall I create a new profile for myself just for research purposes, or will that be perceived as "hiding" myself and being dishonest with the organizations followed? What do you think about this?
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Yes Veronica, Henna has given a good idea. This way you will not be hiding yourself and your more personal stuff will also be protected.