Sociology of Emotions - Science topic

Society seems to be manipulated with all sorts of vices triggering our emotions. Whether a song, a movie, commercial or other media, our emotions are influenced into buying into a false dream, how do we as mental health professional approach someone dealing with negative or destructive emotions? I am writing a psychological book on emotions and would like to have some prospective on how you would help someone with emotions like envy, jealousy, bitterness, anger and other debilitating emotions? Please keep in mind, that I would like to add your perspectives in my book as a Q&A area of one chapter.

How can the level and importance of the psychology of financial markets be measured on the situation on the stock exchange market?

How to measure the level of positive emotions (euphoria of investing during the bull market) and / or negative (fear and panic of sales in the situation of collapse of the stock market, in the bear market situation) of individual investors?

What are the tools, measures that allow you to objectively measure the level of emotions among individual investors operating on the stock exchange market?

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For example, if 200 seconds of images and videos were used in negative mood induction protocol, it is mandatory to have same 200 seconds for positive induction protocol or it can differ +/- 100 seconds or more?.

I am particularly interested in leisure (and tourism) experiences. 

any references will be helpful, as well.

How to Measure Customer Emotions & moods? How to find a validated questionnaire?

I'm a macro-qualitative guy, but I'm interested in conducting an experiment looking at the effect of eliciting emotions on behavior (obviously simplifying quite a bit!).  Obviously this isn't my area, so I was wondering if anyone could suggest a good introductory/reference text which could give me a primer on conducting experiments in social research.  

Any help would be much appreciated!

What are the accepted theories or models that can be applied to the case of minority that facing ethnic discrimination after the inter-ethnic conflict?

I am writing my MA thesis on ethnic minority discrimination after the conflict and their everyday life predicaments, as economic cultural and political discrimination. I want to use some models or a theory to this case, except of nationalism. Can you suggest me some? Thank you! 

Emotions are considered as one of the main factors that effect decision making. How significantly emotions make consumers to purchase?

My undergraduate research group is interested in comparing anger and remorse as responses people might have when they are doing something or have done something negative to another person. They are also studying how well people can express emotions like these with online tools or in social media contexts.