Social Media Marketing - Science topic

Aim of the study

To analyse the impact of social media marketing on sales and promotion of hotels.

Artificial Intelligence (AI) is revolutionizing the way businesses approach social media marketing. As the world becomes more digitally connected, the vast amount of data generated by social media platforms poses both challenges and opportunities for marketers.

This is where AI steps in, providing invaluable insights, enhancing customer engagement, and optimizing social media strategies like never before.

Dear ResearchGate Community,

I am conducting an important study for my master's thesis on the impact of social media marketing on brand loyalty in the beauty industry. If you engage with beauty products, even simply using everyday items like shampoo or shower gel, your perspective could provide invaluable insights. The questionnaire is designed to be engaging and should take around 10 minutes to complete. Please take a moment to share your thoughts and experiences through the link below. Your participation is anonymous, and the data will be used strictly for academic research. Thank you for contributing to this exploration of an evolving field!

Best Regards,

Nakisa Hosseini.

MBA student at Maastricht University.

On the one hand, online social media, which has been developing for 2 decades now, is making a significant contribution to the development of remote online communication, social remote communication, open communication of sending content created on the fly, sending information to friends, promoting oneself and/or specific product or service offers, informal data transfer, expressing one's emotions in the information sent, including positive as well as negative emotions, and so on. In this way, online social media on a local, regional or global scale have also contributed to the objectification of information in the context of news reported in official, meanstream media. In this regard, online social media are fulfilling their role of social and objectification of media information both in countries with democratic power systems and in non-democratic, dictatorial power systems as long as they are not blocked and restricted by the power system.

On the other hand, there has long been a lot of fake news and disinformation in online social media, the transmission and forwarding by more Internet users of memes, posts, videos, banners, comments containing unverified, unconfirmed content, data and information. In addition, new ICT and Industry 4.0 information technologies, new versions of graphic and other applications are being used to generate disinformation. Also, cyber criminals and hackers breaking into social media user profiles, stealing sensitive data of social media users are also using new technologies. Recently, machine learning, deep learning and artificial intelligence technologies have also been used by cybercriminals and untrustworthy social media users to generate disinformation. As part of this, cybercriminals, hackers and unethical Internet users generating disinformation take advantage of security gaps in information systems, exploit diagnosed inadequacies in cyber security tools operating in the aforementioned social media sites. Thus, it is necessary to conduct relentless monitoring of information traffic on these portals, to identify cybercriminal, hacking, fake news and disinformation generating activities, and to improve cyber security systems, instruments, tools as efficiently and quickly as possible.

In view of the above, what prevails in recent times? Do new technologies rather help cyber criminals, hackers and foul Internet users generating disinformation, or do they rather help the development of social media portals and the improvement of cyber security systems?

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What is your opinion on this topic?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Warm regards,

Dariusz Prokopowicz

Counting on your opinions, on getting to know your personal opinion, on a fair approach to the discussion of scientific issues, I deliberately used the phrase "in your opinion" in the question.

The above text is entirely my own work written by me on the basis of my research.

Copyright by Dariusz Prokopowicz

What is also known as marketing memes

A marketing technique that can be used in social media marketing and take advantage of the trend advantages

How can the computerised analytics system architecture of Big Data Analytics platforms used to analyse the sentiment of Internet users' social media activity be improved using the new technologies of Industry 4.0, including but not limited to artificial intelligence, deep learning, machine learning, etc.?

In recent years, analytics conducted on large data sets downloaded from multiple websites using Big Data Analytics platforms has been developing rapidly. This type of analysis also includes sentiment analyses of changes in Internet users' opinions on specific topics, issues, opinions on product and service offers, brands of companies, public figures, political parties, etc., based on verification of thousands of posts and comments, answers given in discussions posted on social media sites. With the ever-increasing capabilities in terms of computing power of new generations of microprocessors and the speed of processing data stored on increasingly large digital storage media, the importance of increasing the scale of automation of the processes carried out during the aforementioned sentiment analyses is increasing. Certain new technologies of Industry 4.0, including machine learning, deep learning and artificial intelligence, are coming to the aid of this issue. I am conducting research on the process of sentiment analysis of the content of posts, posts, banners, etc. posted by Internet users on popular online social media, analysis of changes in opinion on specific topics, changes in trends of general social awareness, etc. conducted using computerised Big Data Analytics platforms. I have included the results of these studies in my articles on this subject. I have also posted these articles after publication on my profile of this Research Gate portal. I would like to invite you to join me in scientific cooperation on this issue.

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this subject?

Please respond,

Please answer with reasons,

I invite you all to discuss,

Thank you very much,

Warm regards,

Dariusz Prokopowicz

Social media and their use in tourism What can be suggested about the practical use of social media marketing theory and its application in the travel agency situation?

I am writing an article in this field, if you have any information, please help?

Dear All,

as now a days social media marketing is booming like any thing, and every one talk about its advantages, i was wondering does its have any disadvantages?

Can you please mention or explain disadvantages of social media marketing.

Hello everyone, i am currently writing my bachelor thesis on the topic of experience staging in tourism through influencer marketing.

Do any of you happen to have any interesting journals on this topic?

For example:

Or anything related to these topics?

I would be very grateful for some interesting inputs.

Thanks in advance

Elisa

Customer reviews on social media play a critical role in the decision making (i.e., pre-purchase) stage in the customer journey. Therefore, it is critical for a brand to measure customers' perception of the quality of the reviews available across the brand's social media platforms, such as reviews on the brand's Facebook page. The following study has developed and empirically validated a construct called 'Social Communications' (SOCM) that brand managers and researchers could use to measure the quality of a brand's customer reviews. They define 'Social Communications' as the customer’s evaluative judgment of peer user endorsements of a brand across any channels. The four items for measuring the construct are (replace XYZ with the brand's name):

Review the article for further details (open/free access): Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal. (2022). Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact. Journal of Retailing, https://doi.org/10.1016/j.jretai.2022.03.003

Greeting!!!

Would like to create network of academic research collurators within the field of HCI, Persusasive technology, gamification, technlolgy enhanced learning, social media, marketing, accounting, networking, and an interdiscplinary research are welcome.

I am doing my post graduation in marketing. I need to submit my dessertation on marketing field and I want to do it on social media platforms so guys pls suggest me with a topic

Thank you

i think that there many things drive us to differentiate between a social media performance and site performance especially when we discuss determination of clients needs or behaviour understanding

Dear friends

We are working on a study of customer culture in the social media market, and for accurate analysis, we need surveys of people of different nationalities and cultures.

Please help advance this research by completing the attached questionnaire.

Thank you very much in advance for your time for this research.

In my opinion, this may be interesting research. It is worth exploring correlations between the profile of interests, between the environment of bringing up children and youth and the type of social networking site and the thematic profile of websites, types of social media websites, their specific thematic subpages. In this respect, there may be strong correlations that are worth investigating scientifically. Interesting may also be correlations between the development of children's and teenagers 'interests and the websites of social media portals viewed and certain types of thematic and group websites focusing on particular Internet users' environments.

Do you agree with me on the above matter?

In the context of the above issues, I am asking you the following question:

Please reply

I invite you to the discussion

Which social media portals are currently being used to the greatest extent in business, for example in internet marketing, in order to present the offer of products and services, present the mission and perspectives of the company's development, improve the company's brand image?

Please reply

I invite you to the discussion

New, online media, including social media portals, should be engaged to promote the need for development of ecological activities, including the need to protect and develop forests and other issues related to environmental protection, protection of natural, biological ecosystems. Due to the progressing global warming process, with ever-emerging climatic disasters and weather anomalies, with increasingly drought, shrinking arable areas and areas of natural greenery, there is a growing need to increase expenditure on nature conservation and reclamation of areas devastated by human development of civilization .

As the importance of social media portals as sources of information is growing among children and adolescents, these portals of new online media should be used to promote the idea of ​​developing pro-ecological activities, the necessary development and implementation of ecological innovations into economic processes, development of renewable energy sources, excellence in waste segregation techniques , resignation from the use of non-biodegradable plastic from packaging, in addition to activation for the development of recycling, development of organic farming, reduction of greenhouse gas emissions from various production processes, to the development of electromobility, nature protection also in urban parks, and also to promote the idea of ​​area development forestry, afforestation needs of areas degraded by the development of industry and protection of natural sites of biological ecosystems, such as ecosystems of rainforests, including, among others, the largest areas natural forest ecosystems, i.e. rainforests of the Amazon. To this end, social media portals should be increasingly used.

In view of the above, social media portals should be used as key marketing tools in planning and implementing social campaigns that promote the need to protect nature, including natural bilogic forest ecosystems, but also others, such as urban park ecosystems, for example, putting houses for birds and for insects , resignation of grass till the flower meadows needed for pollinating insects, etc. It is also necessary to also promote the protection of aquatic ecosystems, ie ecosystems of rivers, lakes, seas and assessments, which are increasingly polluted and also change biologically under the impact of the ongoing global warming process. Social media portals should be used to promote the need to implement sustainable economic pro-ecological development based on the philosophy of transformation of the classical economy in green economy into economic processes.

Of course, one of the most important elements of the necessary proecological reforms is also the need to protect natural clumping ecosystems, the need for their reclamation and reconstruction in the areas devastated by industrial development and the need for afforestation development both outside built-up areas and in urban agglomeration areas. This type of necessary pro-ecological activities should be promoted on social media portals. The state should finanate this type of social campaigns conducted in new online media, in particular in social media portals. Apart from state institutions, also various non-governmental organizations, social organizations should run such campaigns on social media portals, because such social campaigns conducted through social media portals using viral marketing instruments do not have to require the involvement of large financial resources.

Do you agree with me on the above matter?

In the context of the above issues, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

There are many researchers in the field of business administration who claim that Social Media Marketing and/or SCRM is one of the hot topics in modern marketing. Many managers in the B2B sector see this less euphorically. What are the main benefits for B2B companies?

Is it for children and young people to limit, limit the use of smartphones?

Should I fully control the use of smartphones by children and adolescents?

If children or adolescents use smartphones for learning, as a tool to support education processes, communication with schoolchildren and friends, and if these devices use new online media from time to time, this may not be positively assessed. However, if divides or young people from smartphones use many hours a day, among other things, viewing advertisements on social media portals and worthless memes and films, then it can have a destructive effect on the intellectual and psychological development of children and adolescents. In this situation, the use of smartphones by children and teenagers should be limited and controlled by parents, guardians and teachers.

Please reply

I invite you to the discussion

Thank you very much

Best wishes

The database of a social media portal such as Facebbok is already a powerful collection of information. Some research centers specializing in the use of Big Data datasets downloaded from social media portals through sentiment analysis, develop reports that can help in forecasting phenomena and processes in the future.

Medicine is one of the areas in which there are great possibilities in this matter. For example, insurance companies and commercial banks granting loans may be interested in information shared by users on Facebook and, possibly, also on other social media portals.

Apparently, some insurance companies and commercial banks during the analysis of a submitted insurance or credit application review the information content of accounts, applicant profiles, potential customer, contractor posted on social media portals. Does anyone from you conduct research in this field? Does anyone of you have scientific publications with research results in this field?

In the context of the above issues, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Could you please recommend a good topic for my MBA-Dissertation mainly around Pharmaceutical marketing. I believe the Covid-19 will significantly impact the way Pharma marketing operated earlier.

The brand managers/digital marketers would probably struggle to figure out the balanced operating model in a post COVID-19 world to commercialize their brand in a highly regulated space (B2B2C) which was primarily driven by sales reps. It would be interesting to know how pandemic has transformed the prescriber behavior and will they be open for sales reps visits which remained virtual for considerable time.

The future of marketing development in social media

Marketing in social media is still a very developing field in the field of marketing techniques used on the Internet. On the one hand, some of the largest online technology companies have built their business concept on social media marketing or are entering this field.

On the other hand, there are startups of technology companies acquiring data from the Internet and processing information in Big Data database systems for the purpose of providing information services to other entities as support for strategic and operational management, including planning advertising campaigns.

Therefore, the question arises:

Please, answer, comments

I invite you to the discussion

I am a student trying to write a marketing essay, and I found the topic of standardization versus adaptation is really interesting. But I still don't have any clue about the specific question that I can work on. This topic seems to be very well developed and I don't know if there is still a gap left for a not-so-clever student like me.

Do you have any suggestions? I am quite interested in social media strategy though, do you think it would be an appropriate topic in this area?

Thank you.

What kind of scientific research dominate in the field of Functionality and applications of smartphones?

Please, provide your suggestions for a question, problem or research thesis in the issues: Functionality and applications of smartphones.

Please reply.

I invite you to the discussion

Thank you very much

Best wishes

Dear Profs, Associate Profs, and Assistant Profs,

I graduated with a Ph.D. in Marketing from Graduate School of Business, Universiti Kebangsaan Malaysia (GSB-UKM) in 2019. GSB-UKM is an AACSB-accredited business school.

Then, I launched my own digital marketing agency in Norway in July 2019 and moved to Norway. However, my passion lies in conducting research.

I am actively looking for a Postdoc position in the area of Marketing.

Could you please let me know if you need a Post-Doctoral student?

Best Regards,

Amin Ansary

The continuous increase of online users, have given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus and YouTube to promote their product, service or brand worldwide. Increase of consumer engagement in online social activities forced companies to integrate social media factors into their marketing strategy.

I'm looking for Uni-dimensional scales for measuring motivation towards using social media. Or simply social media motivation. In context of social media marketing and Luxury fashion Brand's brand equity

If there are available any such scales. Kindly guide or share link or reference for citation.

Thanks

I have a paper titled "The impact of social media marketing on urban youths' brand loyalty". I am looking for potential South Asian journals Where I can publish this.

Hi

What title would you suggest for a PhD dissertation for a PhD student in Marketing Management with a focus on the SMM (Social media marketing) concept model for small businesses?

Please state the title in full.

The student also needs to have access to several similar dissertations for each suggested topic.

Thanks.

What is advertising skepticism? Are there any scales available to measure it?

How advertising skepticism mediates relationship between social media marketing activities and Consumer based brand Equity.

I couldn't find Social media marketing uni dimensional item scales. Kindly recommend or share with me articles having only uni dimensional measurement scales of Social media marketing to check its impact on Consumer based Brand Equity with Advertising Skepticism, Motivation to use Social Media and Ethical Consumption as parallel Mediations.

Kindly help me in finding scales.

Thanks

The Internet has been developing only for 3 decades becoming the main global information medium and the environment for creating new types of websites and innovative, technological startups that are successful in business if they offer attractive information services. Examples of companies that initially as startups and now as large technology companies have achieved spectacular business successes are corporations offering Internet information and marketing services in the environment of created and developed social media portals.

Currently, there are many, at least several dozen globally operating social media portals, several of which have gained a large, minimum percentage or larger share in the market of information and marketing internet services. Globally, these markets are dominated by several social media portals that have specialized in a specific profile of information and / or information offered to a particular segment of Internet users. Social media portals dominating globally include: Facebook, Instagram, Tweeter, LinkedIn, Google+, YouTube, Pinterest and others. Among the Internet users, the largest segment of the recipients of information services for social media portals are young people, many of whom are still students of primary and secondary schools as well as students studying at universities. As a result, social media portals used as a communication medium by students are increasingly becoming an instrument supporting the learning process.

Due to the above, the dynamic development of social media portals on the Internet is currently underway. For young people using smartphones, social media portals are one of the main sources of information. Probably the next stage in the development of social media portals will be the implementation of artificial intelligence to these portals and to search engines and the creation of applications of the type of interactive advisors on individual Internet information pages. New technologies of computerized, advanced information processing, technologies typical for the current fourth technological revolution, known as Industry 4.0, are increasingly integrating and functioning in the Internet environment.

The current technological revolution, known as Industry 4.0, is determined by the development of the following technologies of advanced information processing: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. These technologies are successively implemented to developed social media portals. Due to the development of applications of these advanced information processing technologies, new types of computerized teaching instruments are created in educational processes, and educational systems also undergo technological transformation and Education 4.0 is defined.

Do you agree with my opinion on this matter?

Therefore, I am asking you the following questions:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Hi,

I conducted a survey where all the question items corresponded to the components of each variable I wanted to measure. I consolidated these components following a literature review. I built the survey with 5-point Likert scale questions.

I'm measuring the impact of an independent variable on a dependent variable, and I am considering a linear regression analysis.

My question is, how can I combine all those components of independent variable into one? I have read that averaging is a frequently used method if all components measure the same but I am a bit worried that all components may not have the same weight or influence determining the outcome.

Would you have any recommendations on this topic? I'm happy to read any research articles

Thanks for your help

In my opinion, the development of Internet information services will be determined by technological progress in the field of new ICT technologies and advanced data processing techniques typical of the current technological revolution, known as Industry 4.0.

The development of information processing technology in the era of the current technological revolution determined by Industry 4.0 is determined by the application of new information technologies, for example in the field of e-commerce and e-marketing. These solutions are the basis for business success of the largest Internet technology companies that offer on the Internet information retrieval services, data collection and processing in the cloud (eg Google) and providing information services on developed social media platforms (eg Facebook, Instagram, YouTube, Tweeter, LinkedIn, Pinterest, and others).

The current technological revolution known as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. The mentioned information technologies in connection with the improvement of ICT and communication technologies, with the progressive process of increasing computing power of computers will become an important determinant of technological progress in various branches of industry in the coming years.

On the basis of the development of the new technological solutions in recent years, dynamically developing processes of innovatively organized analyzes of large information sets stored in Big Data database systems and computing cloud computing for applications in such areas as: machine learning, Internet of Things, artificial intelligence are dynamically developing, Business Intelligence. Added to this are additional areas of application of advanced technologies for the analysis of large data sets such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is made according to the V4 concept, ie Volume (meaning number of data), Value (large values ​​of specific parameters of the analyzed information), Velocity (high speed of new information appearing) and Variety (high variety of information).

The advanced information processing and analysis technologies mentioned above are used more and more often for marketing purposes of various business entities that advertise their offer on the Internet or analyze the needs in this area reported by other entities, including companies, corporations, financial and public institutions. More and more commercial business entities and financial institutions conduct marketing activities on the Internet, including on social media portals.

The abovementioned information and communication technologies combined with the improvement of ICT techniques and the implementation of Business Intelligence analytics to the processes of economic and financial, economic, macroeconomic and market analyzes may be instrumental to efficient and effective management of economic, investment and enterprises processes, including analyzes carried out for the purpose of improving marketing activities in enterprises.

More and more companies, banks and other entities need to conduct multi-criteria analyzes on large data sets downloaded from the Internet describing the markets on which they operate, as well as contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, develop customized reports that are the result of multicriteria analyzes of large data sets obtained from various websites and from entries and comments on social media portals.

Do you agree with me on the above matter?

In the context of the above issues, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Do you think artificial intelligence will be implemented in social media portals?

What are the effects of artificial intelligence implemented on social media portals?

Please, answer, comments.

I invite you to the discussion.

Best wishes

Hi all, so much has been said and written about the role of influencers in influencer marketing. So far, most studies focus on influencers in terms of their number of followers, thus we have nano, micro, macro, etc....

In a recent study ( Himelboim, I., & Golan, G. J. (2019). A social networks approach to viral advertising: The role of primary, contextual, and low influencers. Social Media+ Society, 5(3), 2056305119847516. ), my coauthor and I provide a new perspective on how influencers can be conceptualized beyond their level of followership.

I would love to hear about any recent study (or any MUST READ study) that deals with different types of social media influencers.

Thanks

Facebook is a marketing communications platform. what messages are being communicated by Facebook is what you're investigating. your framework has to indicate that.

The market of information and marketing services on the Internet is developing dynamically.

First of all, large technology companies, owners of information portals and social media prevailing on these Internet markets based their business concepts on the provision of information and advertising services through the websites of their online portals.

However, it is still possible to analyze the division of marketing instruments into traditional ones and implemented in new online media in correlation with specific types of advertising in particular types of media for products and services.

In view of the above, the current question is: What types of products or services are already advertised in your countries in new online media, including on social networking websites?

Please, answer, comments.

I invite you to the discussion.

Thank you very much.

Best wishes.

Dariusz Prokopowicz

For my thesis, I am explicitly looking for studies that deal with the motivation for brand related ugc. I can also use general literature for creating ugc if they are up-to-date. It would help me a lot. Thank you

We are using the social media (FB, blog, and twitter) as an advocacy tool for our community research interventions. We have challenges of penetration into the main stream marginalized population with limited literacy. We're using innovative approaches for every campaign. I'm very interested to know about the functional types of social media related to community based research.

What kind of scientific research dominate in the field of social media portals? What are the important topics in the field: Social media?

Social media can affect the personal lives of individual people. The sociological behavior of people is changing. Some people exchange traditional contacts with other people for contacts via social media portals. It changes the sociology of people's behavior, it affects sociological behavior, it generates new types of problems that also affect behavioral economics and the behavior of entire communities.

Please reply. I invite you to the discussion

Facebook is a marketing communications platform. what messages are being communicated by Facebook is what you're investigating. your framework has to indicate that.

I'm currently working on a consultancy dissertation, which requires me to consult for a real world client and write an academic paper using the experiences from the client's consultancy project as data. The topic is social media marketing audits, so I was wondering if anyone could point me in the right direction for a well recognised, industry standard methodology for conducting social media marketing audits? Any pointers, especially to peer reviewed articles, would be greatly appreciated.

Hello Everyone,

I am looking for people from the academic fraternity to collaborate for research in the field of Marketing or Digital Marketing, social media marketing, innovation....

The intention is to conduct some quality research and get them published in some good journal.

If someone interested, please do let me know.

Thanks!

I'm currently planning my thesis on UGC in marketing. The focus of my work is how to motivate users to post something and the influence of this form of marketing on the users. I have read the general literature. I'm just looking for a more specific approach, such as matching industries / products / user groups, as well as issues related to motivation and impact that fit into this context

Hello!

I am interested in the field of experience economy and atmospherics and how can brands use this to leverage their social media marketing efforts.

In practitioner literature they are highlighting the trend of brands designing experiences purposively to be showcased on social media.

For example, restaurants are becoming "instagrammable" to increase the chances of customer taking photos and sharing it on social media.

Firms can design their offline space in a strategic way in order to get visitors motivated to generate user-generated-content and post it on social media, which increases the social media presence of the brand.

Although I have found a vast amount of research on experiences and atmospherics, I have not ben able to find literature related that has identified this specific gap.

Can anybody help me with this?

Does anybody know of any author that might have, even slightly, touched on this topic?

Is for my Master's Dissertation.

Thank you very much for your help.

I proposed a comprehensive recommender system for e-commerce usage, but unfortunately i can't find any data-set for evaluation step. I need a data-set containing:

1- Categories

2- Product features (category, price, color, brand, author, RAM and etc. that can be diverse according to the category)

3- User demographic information (age, gender and etc.)

4- User purchase history

5- User browsing history (visiting product's page)

Can anybody help me to find a data-set with this features please?

As we know social media has become an international product that connect all the world, but if we starting band company like Huawei, their is a consequences (ex. economically,socially). Because most users of the social media are a smartphone users. And Huawei has the second best sales in the world. Android has more than 80% of the smartphone market and a huge amount of that market is owned by foreign country(Huawei China and Samsung South Korea) The dilemma here is USA has the most of Social media market but at the same time do not have the same advantage in the smartphone market.

As both concepts overlap, i'm looking for literature that deals with these aspects. Most researchers claim that the difference is in pay. However, user contributions are often incentivized, which means that this demarcation is not entirely correct.

What are the most effective marketing innovations currently used in connection with the development of new information technologies of the current Industry 4.0 technological revolution?

Please, answer, comments.

I invite you to the discussion.

Best wishes

What kind of scientific research dominate in the field of Social Media portals?

Please, provide your suggestions for a question, problem or research thesis in the issues: Social Media portals.

Please reply.

I invite you to the discussion

Dear Friends and Colleagues of RG

The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:

I invite you to discussion and cooperation.

Best wishes

The social media is abuzz with a lot of action these days what with every organization worth its salt making its presence felt on social media. Question is, is the time ripe to claim that social media could very well help in gauging how effective the performance of a particular organization is? And could the same parameters be applied to political parties and leaders? Asking so because of late, social media has come to play an increasingly significant role in the build-up to the election during the campaigning phase.

Hi guys!

I’m currently working on an exciting project about Influencer marketing for luxury fashion brands. I still need some help to fill out my questionnaire. I would appreciate it, if you find time to go through it – doesn’t take long, promise!

Many data show that the largest internet technology companies that run social media portals, search engines, information services in cloud computing, instant messaging and other Internet information services gather in their Big Data database systems various information about Internet users using individual information, communication and marketing internet services. Often Internet users are not fully aware of how much information is available about them in Big Data database systems run by the largest online technology companies. on the basis of information collected from various websites and portals about Internet users in Big Data database systems operated by these online technology companies, electronic equivalents of individual People are created in the form of so-called avatars. On the basis of this information, result reports are created in the Big Data database systems of internet technology companies, which are sold to other companies interested in a specific target group of clients, to which they direct their offer of products or services. Frequently, Internet users notice that after they have searched the Internet for information on a specific topic, right after this search on various websites they use, advertisements or products related to what they just searched on the internet have been displayed on advertising banners. This is an example of the use of collected information in the Big Data database systems on the subject of users of individual websites and web portals via the Internet technology company.

In view of the above, I am asking you:

Are there any publications describing the avatars of users of social media portals built in Big Data database systems belonging to the largest online technology companies?

Does anyone of you research the problems of users of online portals built in Big Data database systems?

Please, answer, comments.

I invite you to the discussion.

Best wishes

It seems to me that the answer to this question can be sought through the study of behavioral, social and informational activities of users of social media portals.

Users of social media portals provide specific information for their friends or publicly on the websites of specific social media portals and in the comments posted on other websites.

In this way, social communication develops, which significantly complements and displaces the classic mass media information.

On the other hand, social media portals written by users are a valuable source of information for marketing companies, which analyze and analyze analytical reports commissioned by other companies interested in the opinions of Internet users relating, for example, to the recognition of a brand, product, mission of a specific company.

In view of the above, the current question is: The development of social communication on the Internet?

Please, answer, comments. I invite you to the discussion.

I am working on a research proposal and looking need to add measurement scales. The questionnaire will be sent to marketing managers at organisations.

I'm looking to find the following

Impact of social media marketing on brand awareness

Impact of social media marketing on customer acquisition

Impact of social media marketing on sales

Could someone help me figure out which scales I could use.

Dear Participant,

I am currently pursuing my MSc. in Information Systems Management from the University of Liverpool. As part of my dissertation research, I would like to help us discover the market’s sentimental mood from micro-blogging posts through identified text clustering and lexical analysis algorithms.

To begin the survey;

What you’ll experience will be a simulation of the identified algorithms at work which automatically mark text comments as very negative, negative, neutral, positive and very positive. Your participation in the remaining part of the survey will help us establish how these algorithms can further be used to improve market research in terms of effectively analyzing the market's response to corporate social media posts.

All information collected as part of this research will strictly be treated in confidentiality with individual firms or people not identified.

Thank you for your consideration, your feedback is important.

Yours Sincerely,

Wendy Oludhe

I've been involved in some research previously looking at social media, but I am interested in people's thoughts on how useful they've found it or believe it too be in impacting offline behaviour such as voting behaviour, purchasing behaviour etc.

Hello all, am a postgraduate student and am working on the topic studying the impact of social media marketing on brand association and consumer response for my final dissertation. I have multiple item likert scale for each variable and I want to merge the scales to get single set of values for each variable. Since, am not familiar with factor analysis and SEM tools of analysis, I want to use correlation and regression as my statistical test therefore i want to reduce the set of distinct values for my variables. Kindly help.

I want to integrate Technology-Organization-Environment (TOE) framework and some factors of Social Exchange Theory to study the adoption of Social Media Marketing among Small and Medium Enterprises.

Some people say TOE is an outdated framework and social exchange theory can only be used at individual level of adoption. Please help.

I am interested in the emergence of new businesses among the PR and Advertising ecossystems, companies that bring a role of intermediation between influencers and brands. They fulfill the role of Agents, like the same kind of Agents we see in creative and artistic industries.

I would appreciate any article, scientific or not, that studied these kinds of companies and the Value they claim to bring into the system.

Thank you!

The concept of Business analytics, through SAS and many other softwares and tools, has significant importance in industry but academic research is still in nascent stage. The sub-division of business analytics is marketing analytics, where all the concepts of data analytics are observed in terms of marketing science paradigm.

I have read three books tilted as:

Moreover, The upcoming conferences of AMA (American Marketing Association) have also highlighted the topic of marketing analytics along with many others IT intensive topics. Furthermore, there are a few thesis available on ProQuest as well.

Conclusively, i want to pursue "marketing analytics" for my PhD and becoming a professional as well.

to can use it in Social Media Marketing

I am planning to start my research on social entrepreneurship marketing . As a potential tool, I am interested on social media. So far I am struggling to get journals, articles and thesis paper related to social media marketing of social enterprises.

I am planning to start my research on social entrepreneurship marketing. As a potential tool, i am interested in social media. So far I am struggling to get journals, articles and thesis paper related to social media marketing of social enterprises.

I am teaching a course consumer behaviour but marketers of social media seem to be silent about the concept of consumer arrogance.

That is, how should a Brand Manual or Brand Guide specify the Brand Colors?

It seems that most Brand Manuals specify the Brand Colors as Pantone, RGB, CMYK and hex#. I can't find any literature on this and why this apparently is best practise.