Social Media Marketing - Science topic

I am writing a research paper titled "AI Enhancing Translation On Social Media Marketing?

The market of information and marketing services on the Internet is developing dynamically.

First of all, large technology companies, owners of information portals and social media prevailing on these Internet markets based their business concepts on the provision of information and advertising services through the websites of their online portals.

However, it is still possible to analyze the division of marketing instruments into traditional ones and implemented in new online media in correlation with specific types of advertising in particular types of media for products and services.

In view of the above, the current question is: What types of products or services are already advertised in your countries in new online media, including on social networking websites?

Please, answer, comments.

I invite you to the discussion.

Thank you very much.

Best wishes.

Dariusz Prokopowicz

Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.

In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of such a problem of generating disinformation is that many legal issues related to the technology have not yet been settled. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. In addition to this, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.

I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

I have participated in trainings whose organizers advertised on social media and during which they first presented their achievements in social media, pointed out the large income they generate within the framework of large reach in these online media, then talked about social media, marketing and online advertising used in these media, the possibility of using various applications based on artificial intelligence technology within the framework of marketing activities, creating and running advertising campaigns in social media and then presented their paid offers to gain access to these applications through created additional overlays, intermediary platforms, websites. Such training courses, webinars are usually free of charge. After the training, participants can receive free certificates confirming their participation in the training. This is a free additional form of incentive to participate in the training. On the other hand, among the forms of encouraging the purchase of access to specific AI applications is a promotional offer that lasts until the end of the training time and/or until the end of the day. however, it happens that the people conducting this type of training are not computer scientists who create AI applications, they are influencers, youtubers who have contrived to sell access to selected applications based on artificial intelligence technology, which for a certain fee will be available on created overlays, websites that act as intermediary applications to access specific source applications that are available for free on the Internet. In addition, it happens that those who conduct this kind of training do not even have a registered business and cannot even issue a VAT invoice for the services sold in this way in mediating access to selected AI applications. Surprisingly, the tax authorities in the various countries where such youtubers operate have not yet addressed this issue, given that some unethical individuals operating in this way boast about the high income they earn during such training sessions. It can be a problem of sorts for public tax authorities operating in individual countries if this kind of training and business activity is conducted via the Internet from other countries, which can be a kind of tax haven for this kind of activity. However, the problem can be serious if this kind of activity is conducted from a country referred to as a tax haven and is aimed at citizens of other countries. Apparently, there is still a lack of legal regulations that would effectively limit the use of unethical, unreliable business practices in the use of certain solutions based on artificial intelligence.

I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

In recent years, there have been an increasing number of examples of situations of deliberate practices in which companies operating social media portals consciously shape the general social awareness of citizens, Internet users through specific information policies applied. The Senate Committees of Inquiry at the U.S. Capitol, which have been taking place for several years, address, among other things, the issue of verifying the use of, for example, algorithms on Facebook platforms that promote certain content, including not only socially positive content, but also socially negative content. The aforementioned algorithms are then changed so that the scale of social negativity is reduced. However, recently there have been an increasing number of similar socially negative cases of algorithms promoting specific political content, e.g. promoting content typical of right-wing political options and limiting the spread of certain social media sites typical of left-wing political content. Thus, these are situations of intentional discrimination against a part of the community of citizens holding certain political views, which the owners of certain companies operating social media portals have deemed to be contrary to the information policy applied in their social media and/or the specific ideology promoted in these media. This type of activity does not correlate with the issue of freedom of speech, unrestricted development of the information society, democracy.

Recently, companies running social media sites have been improving the aforementioned media through the implementation of new Industry 4.0/5.0 technologies, including Big Data Analytics and generative artificial intelligence. The aforementioned technologies can also be used to technically improve the algorithms that control and promote selected content typed and passed on by Internet users, users of the aforementioned online media, which is an important part of shaping information policy in these media.

I have described the issues of the role of information, information security, including business information transferred through social media, and the application of Industry 4.0/5.0 technologies to improve data and information transfer and processing systems in social media in the following articles:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

In order to reduce the growing scale of disinformation, including disinformation generated in social media through in the increasing scale of emerging fakenews, deepfakes, disinformation generated through the use of applications available on the Internet based on generative artificial intelligence technology, the just mentioned GAI technology can be used. Constantly improved, taught to carry out new types of activities, tasks and commands, intelligent chatbots and other applications based on generative artificial intelligence technology can be applied to identify instances of disinformation spread primarily in online social media. The aforementioned disinformation is particularly dangerous for children and adolescents, it can significantly affect the world view of the general public's awareness of certain issues, it can affect the formation of development trends of certain social processes, it can affect the results of parliamentary and presidential elections, it can also affect the level of sales of certain types of products and services, and so on. In the absence of a developed institutional system of media control institutions, including the new online media; lack of a developed system of control of the level of objectivity of content directed to citizens in advertising campaigns; lack of consideration of the issue of disinformation analysis by competition and consumer protection institutions; lack of or poorly functioning democracy protection institutions; lack of institutions that reliably take care of a high level of journalistic ethics and media independence, the scale of disinformation of citizens by various groups of influence, including public institutions and commercially operating business entities may be high and may generate high social costs. Accordingly, new technologies of Industry 4.0/5.0, including generative artificial intelligence (GAI) technologies, should be involved in order to reduce the scale of growing disinformation, including the generation of factoids, deepfakes, etc. in social media. The aforementioned GAI technologies can help identify fakenews pseudo-journalistic content, identify photos containing deepfakes, identify factually incorrect content contained in banners, spots and advertising videos published in various media as part of ongoing advertising and promotional campaigns aimed at activating sales of various products and services.

I described the applications of Big Data technologies in sentiment analysis, business analytics and risk management in an article of my co-authorship:

I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

social media influence and social media marketing both are the almost same concepts.

In recent years, more and more companies and enterprises, before launching new product and service offerings as part of their market research, commission sentiment analysis of changes in public sentiment, changes in awareness of the company's brand, recognition of the company's mission and awareness of its offerings to specialized marketing research firms. This kind of sentiment analysis is carried out on computerized Big Data Analytics platforms, where a multi-criteria analytical process is carried out on a large set of data and information taken from multiple websites. In terms of source websites from which data is taken, information is dominated by news portals that publish news and journalistic articles on a specific issue, including the company, enterprise or institution commissioning this type of study. In addition to this, the key sources of online data include the pages of online forums and social media, where Internet users conduct discussions on various topics, including product and service offers of various companies, enterprises, financial or public institutions. In connection with the growing scale of e-commerce, including the sale of various types of products and services on the websites of online stores, online shopping portals, etc., as well as the growing importance of online advertising campaigns and promotional actions carried out on the Internet, the importance of the aforementioned analyses of Internet users' sentiment on specific topics is also growing, as playing a complementary role to other, more traditionally conducted market research. A key problem for this type of sentiment analysis is becoming the rapidly growing volume of data and information contained in posts, comments, posts, banners and advertising spots posted on social media, as well as the constantly emerging new social media. This problem is partly solved by the issue of increasing computing power and multi-criteria processing of large amounts of data thanks to the use of increasingly improved microprocessors and Big Data Analytics platforms. In addition, in recent times, the possibilities of advanced multi-criteria processing of large sets of data and information in increasingly shorter timeframes may significantly increase when generative artificial intelligence technology is involved in the aforementioned data processing.

The key issues of opportunities and threats to the development of artificial intelligence technology are described in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

I described the applications of Big Data technologies in sentiment analysis, business analytics and risk management in my co-authored article:

APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTELLIGENCE SOFTWARE IN INTEGRATED RISK MANAGEMENT IN ORGANIZATION

The use of Big Data Analytics platforms of ICT information technologies in sentiment analysis for selected issues related to Industry 4.0

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

Over the past few months, a number of offers of various consulting services, training courses and webinars have appeared on online social media, which initially offer the first trial lessons, webinars, training courses as part of a promotion for free and subsequent ones for a fee. Initially, ebooks are offered free of charge as part of the promotion, which are usually developed with the help of ChatGPT, are of poor content quality, usually containing only general, well-known, popular science knowledge, which can be found independently on the Internet on various websites. Besides, the ebooks created with the help of ChatGPT or other similar intelligent chatbots do not contain all the sources correctly listed. Besides, the resulting ebooks contain many passages, whole sentences, paragraphs taken from other publications that are not shown in the bibliography, and plagiarism thus occurs. In addition, in the field of expertise, there are factual errors and irrational, random, random, combined content from different sources, and thus inconsistent with the facts, ridiculous content and/or descriptions of "fictitious facts" occur. This is because much of the database that constitutes the sources of data and information for ChatGPT is factually outdated, as it dates from late 2021 or January 2022. It may happen that in the ChatGPT-generated text there may be some sensitive data of specific companies or public institutions, which found themselves there accidentally by being mistakenly entered into ChatGPT by an employee of a specific company or institution. In view of the above, there are still gaps in paragraphs in the legal norms defining the rules for the correct use of tools such as ChatGPT, and still the adaptation of legal norms to the rapidly developing technology is often done with too much delay. Besides, popular online social media even feature partly free and partly paid training courses and webinars, where Internet users learn how to create texts for articles, columns, essays, etc., as well as chapters for books, which can be published as ebooks, in a relatively easy way with the help of applications available on the Internet based on generative artificial intelligence technology. Besides, in addition to text, graphics, photos, drawings, etc., which are included in the texts of chapters in ebooks can also be generated semi-automatically in applications based on generative artificial intelligence technology. It also happens that during the aforementioned online trainings and webinars, access is sold to specially created websites that act as intermediary platforms, overlays that contain links to various AI-based web applications, which have been classified in a certain way on a specially created platform and, to make identification more difficult, the links are called by different names relative to the web applications to which they direct. In addition, many of these web-based applications based on generative AI technology are made available on the Internet on the original source sites free of charge. On the other hand, on intermediary platforms created by companies or sole proprietors that contain links referencing these applications, access is paid for and is often sold as part of so-called promotional offers during the conducted, aforementioned online training courses and webinars. Internet users usually learn about such online trainings and webinars from banners and advertising posts posted on popular online social media sites.

I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

Children and adolescents represent the youngest generations using online social media. The youth currently attending schools and studying in universities are mainly the so-called Generation Z, who grew up with smartphones equipped with Internet access, including online social media. Today, the children and young people of Generation Z are thus at the greatest risk of being negatively influenced by online social media, including various types of misinformation, fake news, misleading unreliable offers of advertised products and services, influencers and youtubers promoting themselves, etc., which are increasingly appearing in them. In addition, there are many untrustworthy offers of products and services in social media, offers presented by influencers and youtubers, offers presented as part of advertising campaigns conducted in these media, offers promoted through spots, animations and advertising videos, in which generative artificial intelligence technology is increasingly used. It is increasingly common for advertising companies to create AI-generated influencer avatars based on intelligent chatbots for their online advertising campaigns. AI-generated fictional influencer personas look, speak and behave like real people in videos posted on social media. Internet users watching these digital influencers often don't realize that they are watching not real people but digitally generated non-sisterly real characters. In addition, in recent years there has been a growing scale of hate speech most often generated by peers from class, school. The developing hejt was the reason for the increasing scale of child and adolescent suicides in some countries in recent years. In addition, many people, especially young girls, have psychological problems due to a sense of low self-worth and self-esteem which is related to spending a lot of time on online social media and watching influencers promoting certain sublime standards, what is in a certain subculture of youth recognized and promoted as informal canons of beauty, attitudes, possession of certain material goods, etc. In addition, such psychological problems were exacerbated during the Covid-19 pandemic, which was associated with locdowns imposed in some countries on selected sectors of the economy, bans on being in certain types of public places, periodically introduced national quarantines and education conducted remotely in the form of e-learning. In some countries, the scale of such bans and restrictions, which were intended to slow down the transmission of the SARS-CoV-2 (Covid-19) coronavirus, was exceptionally large. This was the case, for example, in the country where I operate. Unfortunately, the mortality rate of citizens during the Covid-19 pandemic in Poland, despite the large-scale introduction of the aforementioned anti-pandemic bans and restrictions, was exceptionally high. Besides, the mentioned anti-pandemic bans and restrictions were introduced without adequate public consultation, on the basis of special legal regulations in the form of laws and ordinances, with the bases of prior research and analysis of the potential negative effects of such controversial measures. At present, in 2024, it is known that in the country in which I operate the negative effects of the aforementioned introduced on a record large scale so-called anti-pandemic measures, including bans, lockdown-type restrictions, periods of national quarantine were much more in comparison with the expected but not realized positive effects. In view of the above, taking into account the available technological solutions and applications offered by ICT service providers, as well as the growing scale of psychological problems of children using smartphones and online social media, it is necessary to improve the computerized systems and applications running on smartphones that enable effectively conducted parental control of what a child does on the aforementioned social media. On the other hand, citizens should influence politicians, and politicians should influence the technology companies that run online social media, so that these companies also take much greater care of the safety of children and young people using these media. The aforementioned technology companies should not treat children and young people merely as potential customers for product and service offers presented during advertising campaigns conducted on social media. The technology companies running these media should not create algorithms that promote posts, posts, comments, banners, animations, videos, etc. that contain negative and socially harmful content. That this is how this kind of media works was proven during the Senate committee hearings of former managers who previously worked at Meta, for example, and developed certain solutions within Facebook and Instagram. TokTok has also grown rapidly in recent years, which also features many examples of disinformation, factoids, posts, memes, entries, banners, videos, etc., containing unreliable and factually incorrect content, as well as many advertisements presenting various product and service offers aimed mainly at children and young people.

I have described the key issues of the determinants of the development of social media with attention to the issue of cyber security and the technologies used Industry 4.0 in my article below:

The postpandemic reality and the security of information technologies ICT, Big Data, Industry 4.0, social media portals and the Internet

I described the key issues of opportunities and threats to the development of artificial intelligence technologies in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

In view of the above, I address the following question to the esteemed community of scientists and researchers:

And what is your opinion about it?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Thank you,

Best wishes,

Dariusz Prokopowicz

In today's most popular online social media, there have recently been many untrustworthy advertisements for various products and services, including misleading ads presenting false, unreliable, fraudulent offers of pseudo financial services. Often beginners or experienced influencers and youtubers play the role of presenting certain offers. Sometimes the people presenting certain untrustworthy offers of products or services are seemingly random people who, seemingly as mere citizens of the Internet who want to share their experiences of using various offers, presenting mainly or exclusively positive aspects of using certain presented products and services in reality are paid by the companies whose offers they present. Sometimes influencers and youtubers are given ownership of a specific advertised product for free as a form of gratification. In addition, artificial intelligence technology is increasingly being used to create advertising spots broadcast on social media. Individuals and companies using generative artificial intelligence technology, including applications based on AI technology available for free on the Internet to create advertising spots are taking advantage of legal loopholes, i.e. the lack of legal regulations that would normalize this sphere of the use of AI technology and limit the scale of misinformation, generation of fejknews, untrustworthy advertisements presenting various product and service offers using misleading content to the public that is inconsistent with facts, unverified using reliable, objective expert knowledge, scientific research conducted, etc. In addition, in AI-generated spots, animations and advertising videos, more and more often, instead of human influencers and youtubers, there are replacing them with a kind of avatars, digitally generated people who do not exist in reality. It happens that digitally generated images of real existing public figures of politicians, athletes, showbiz people, actors, singers, etc. are used in unreliably generated spots, animations and advertising videos, into whose mouths are put statements, texts, words that in reality they have never spoken. Recently, more and more often in the online social media, in which there are certain segments, generations of Internet users, citizens, there are many unreliable, taking advantage of the low level of knowledge in the field, offers of pseudo financial services, offers of supposedly super easy and highly profitable investments in cryptocurrencies, in miraculous investment strategies in Bitcoin requiring virtually no knowledge of finance, extra unique investment offers in precious metals, in contracts on selected securities, shares of dynamically growing startups basing their development on artificial intelligence technology, conducting innovative research projects with the aim of creating a miracle cure for cancer or other difficult-to-treat or incurable diseases. Public organizations and institutions representing the interests of consumer citizens, dealing with the issue of consumer protection and competition, investigating the problem of unreliable and misleading citizens presented in social media spots, animations, advertising videos, NGOs and socially active organizations are trying to warn citizens against such unreliable, fraudulent, false content ads. However, the main role in protecting citizens acting as consumers of information should be played by the technology companies running the aforementioned online social media. Leading online technology companies running popular social media sites are developing new technologies and are most equipped with modern ICT, Industry 4.0/5.0 technologies, and are therefore most predisposed to create reliably effective systems for verifying the content used in advertising campaigns run on their social media. This is because there is a lack of legal regulations in the legal normatives that would oblige the companies running social networks earning money from the advertisements posted to verify the content used in the advertisements, to check the issue of compliance of the content of the advertisements with the facts, with the generally applicable expert knowledge, with the results of scientific research conducted, and to make the said technology companies fully responsible for the content of the advertisements posted in their social media and for the financial, social, moral and other damages caused by the advertisements not properly verified. Besides, in addition to the necessary legal regulations, there should be a system of mandatory insurance fund financed by the said technology companies, from which compensation would be paid for all the negative effects caused by the broadcast on social media of fake news, misleading product and service offers, unreliable influencers, youtubers, advertising companies, etc. An additional solution that should be introduced is the possibility of legal enforcement of financial claims on the aforementioned insurance funds from unreliable influencers, youtubers, advertising companies, etc.

I have described the key issues of the determinants of the development of social media with attention to the issue of cyber security and the technologies used Industry 4.0 in my article below:

The postpandemic reality and the security of information technologies ICT, Big Data, Industry 4.0, social media portals and the Internet

I described the key issues of opportunities and threats to the development of artificial intelligence technologies in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

On the one hand, online social media, which has been developing for 2 decades now, is making a significant contribution to the development of remote online communication, social remote communication, open communication of sending content created on the fly, sending information to friends, promoting oneself and/or specific product or service offers, informal data transfer, expressing one's emotions in the information sent, including positive as well as negative emotions, and so on. In this way, online social media on a local, regional or global scale have also contributed to the objectification of information in the context of news reported in official, meanstream media. In this regard, online social media are fulfilling their role of social and objectification of media information both in countries with democratic power systems and in non-democratic, dictatorial power systems as long as they are not blocked and restricted by the power system.

On the other hand, there has long been a lot of fake news and disinformation in online social media, the transmission and forwarding by more Internet users of memes, posts, videos, banners, comments containing unverified, unconfirmed content, data and information. In addition, new ICT and Industry 4.0 information technologies, new versions of graphic and other applications are being used to generate disinformation. Also, cyber criminals and hackers breaking into social media user profiles, stealing sensitive data of social media users are also using new technologies. Recently, machine learning, deep learning and artificial intelligence technologies have also been used by cybercriminals and untrustworthy social media users to generate disinformation. As part of this, cybercriminals, hackers and unethical Internet users generating disinformation take advantage of security gaps in information systems, exploit diagnosed inadequacies in cyber security tools operating in the aforementioned social media sites. Thus, it is necessary to conduct relentless monitoring of information traffic on these portals, to identify cybercriminal, hacking, fake news and disinformation generating activities, and to improve cyber security systems, instruments, tools as efficiently and quickly as possible.

In view of the above, what prevails in recent times? Do new technologies rather help cyber criminals, hackers and foul Internet users generating disinformation, or do they rather help the development of social media portals and the improvement of cyber security systems?

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What is your opinion on this topic?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Warm regards,

Dariusz Prokopowicz

Counting on your opinions, on getting to know your personal opinion, on a fair approach to the discussion of scientific issues, I deliberately used the phrase "in your opinion" in the question.

The above text is entirely my own work written by me on the basis of my research.

Copyright by Dariusz Prokopowicz

What is also known as marketing memes

A marketing technique that can be used in social media marketing and take advantage of the trend advantages

Aim of the study

To analyse the impact of social media marketing on sales and promotion of hotels.

Dear ResearchGate Community,

I am conducting an important study for my master's thesis on the impact of social media marketing on brand loyalty in the beauty industry. If you engage with beauty products, even simply using everyday items like shampoo or shower gel, your perspective could provide invaluable insights. The questionnaire is designed to be engaging and should take around 10 minutes to complete. Please take a moment to share your thoughts and experiences through the link below. Your participation is anonymous, and the data will be used strictly for academic research. Thank you for contributing to this exploration of an evolving field!

Best Regards,

Nakisa Hosseini.

MBA student at Maastricht University.

Artificial Intelligence (AI) is revolutionizing the way businesses approach social media marketing. As the world becomes more digitally connected, the vast amount of data generated by social media platforms poses both challenges and opportunities for marketers.

This is where AI steps in, providing invaluable insights, enhancing customer engagement, and optimizing social media strategies like never before.

How can the computerised analytics system architecture of Big Data Analytics platforms used to analyse the sentiment of Internet users' social media activity be improved using the new technologies of Industry 4.0, including but not limited to artificial intelligence, deep learning, machine learning, etc.?

In recent years, analytics conducted on large data sets downloaded from multiple websites using Big Data Analytics platforms has been developing rapidly. This type of analysis also includes sentiment analyses of changes in Internet users' opinions on specific topics, issues, opinions on product and service offers, brands of companies, public figures, political parties, etc., based on verification of thousands of posts and comments, answers given in discussions posted on social media sites. With the ever-increasing capabilities in terms of computing power of new generations of microprocessors and the speed of processing data stored on increasingly large digital storage media, the importance of increasing the scale of automation of the processes carried out during the aforementioned sentiment analyses is increasing. Certain new technologies of Industry 4.0, including machine learning, deep learning and artificial intelligence, are coming to the aid of this issue. I am conducting research on the process of sentiment analysis of the content of posts, posts, banners, etc. posted by Internet users on popular online social media, analysis of changes in opinion on specific topics, changes in trends of general social awareness, etc. conducted using computerised Big Data Analytics platforms. I have included the results of these studies in my articles on this subject. I have also posted these articles after publication on my profile of this Research Gate portal. I would like to invite you to join me in scientific cooperation on this issue.

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this subject?

Please respond,

Please answer with reasons,

I invite you all to discuss,

Thank you very much,

Warm regards,

Dariusz Prokopowicz

Hi,

I conducted a survey where all the question items corresponded to the components of each variable I wanted to measure. I consolidated these components following a literature review. I built the survey with 5-point Likert scale questions.

I'm measuring the impact of an independent variable on a dependent variable, and I am considering a linear regression analysis.

My question is, how can I combine all those components of independent variable into one? I have read that averaging is a frequently used method if all components measure the same but I am a bit worried that all components may not have the same weight or influence determining the outcome.

Would you have any recommendations on this topic? I'm happy to read any research articles

Thanks for your help

Social media and their use in tourism What can be suggested about the practical use of social media marketing theory and its application in the travel agency situation?

I am writing an article in this field, if you have any information, please help?

Dear All,

as now a days social media marketing is booming like any thing, and every one talk about its advantages, i was wondering does its have any disadvantages?

Can you please mention or explain disadvantages of social media marketing.

Hello everyone, i am currently writing my bachelor thesis on the topic of experience staging in tourism through influencer marketing.

Do any of you happen to have any interesting journals on this topic?

For example:

Or anything related to these topics?

I would be very grateful for some interesting inputs.

Thanks in advance

Elisa

Customer reviews on social media play a critical role in the decision making (i.e., pre-purchase) stage in the customer journey. Therefore, it is critical for a brand to measure customers' perception of the quality of the reviews available across the brand's social media platforms, such as reviews on the brand's Facebook page. The following study has developed and empirically validated a construct called 'Social Communications' (SOCM) that brand managers and researchers could use to measure the quality of a brand's customer reviews. They define 'Social Communications' as the customer’s evaluative judgment of peer user endorsements of a brand across any channels. The four items for measuring the construct are (replace XYZ with the brand's name):

Review the article for further details (open/free access): Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal. (2022). Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact. Journal of Retailing, https://doi.org/10.1016/j.jretai.2022.03.003

Greeting!!!

Would like to create network of academic research collurators within the field of HCI, Persusasive technology, gamification, technlolgy enhanced learning, social media, marketing, accounting, networking, and an interdiscplinary research are welcome.

I am doing my post graduation in marketing. I need to submit my dessertation on marketing field and I want to do it on social media platforms so guys pls suggest me with a topic

Thank you

i think that there many things drive us to differentiate between a social media performance and site performance especially when we discuss determination of clients needs or behaviour understanding

Dear friends

We are working on a study of customer culture in the social media market, and for accurate analysis, we need surveys of people of different nationalities and cultures.

Please help advance this research by completing the attached questionnaire.

Thank you very much in advance for your time for this research.

In my opinion, this may be interesting research. It is worth exploring correlations between the profile of interests, between the environment of bringing up children and youth and the type of social networking site and the thematic profile of websites, types of social media websites, their specific thematic subpages. In this respect, there may be strong correlations that are worth investigating scientifically. Interesting may also be correlations between the development of children's and teenagers 'interests and the websites of social media portals viewed and certain types of thematic and group websites focusing on particular Internet users' environments.

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In the context of the above issues, I am asking you the following question:

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I invite you to the discussion

Which social media portals are currently being used to the greatest extent in business, for example in internet marketing, in order to present the offer of products and services, present the mission and perspectives of the company's development, improve the company's brand image?

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New, online media, including social media portals, should be engaged to promote the need for development of ecological activities, including the need to protect and develop forests and other issues related to environmental protection, protection of natural, biological ecosystems. Due to the progressing global warming process, with ever-emerging climatic disasters and weather anomalies, with increasingly drought, shrinking arable areas and areas of natural greenery, there is a growing need to increase expenditure on nature conservation and reclamation of areas devastated by human development of civilization .

As the importance of social media portals as sources of information is growing among children and adolescents, these portals of new online media should be used to promote the idea of ​​developing pro-ecological activities, the necessary development and implementation of ecological innovations into economic processes, development of renewable energy sources, excellence in waste segregation techniques , resignation from the use of non-biodegradable plastic from packaging, in addition to activation for the development of recycling, development of organic farming, reduction of greenhouse gas emissions from various production processes, to the development of electromobility, nature protection also in urban parks, and also to promote the idea of ​​area development forestry, afforestation needs of areas degraded by the development of industry and protection of natural sites of biological ecosystems, such as ecosystems of rainforests, including, among others, the largest areas natural forest ecosystems, i.e. rainforests of the Amazon. To this end, social media portals should be increasingly used.

In view of the above, social media portals should be used as key marketing tools in planning and implementing social campaigns that promote the need to protect nature, including natural bilogic forest ecosystems, but also others, such as urban park ecosystems, for example, putting houses for birds and for insects , resignation of grass till the flower meadows needed for pollinating insects, etc. It is also necessary to also promote the protection of aquatic ecosystems, ie ecosystems of rivers, lakes, seas and assessments, which are increasingly polluted and also change biologically under the impact of the ongoing global warming process. Social media portals should be used to promote the need to implement sustainable economic pro-ecological development based on the philosophy of transformation of the classical economy in green economy into economic processes.

Of course, one of the most important elements of the necessary proecological reforms is also the need to protect natural clumping ecosystems, the need for their reclamation and reconstruction in the areas devastated by industrial development and the need for afforestation development both outside built-up areas and in urban agglomeration areas. This type of necessary pro-ecological activities should be promoted on social media portals. The state should finanate this type of social campaigns conducted in new online media, in particular in social media portals. Apart from state institutions, also various non-governmental organizations, social organizations should run such campaigns on social media portals, because such social campaigns conducted through social media portals using viral marketing instruments do not have to require the involvement of large financial resources.

Do you agree with me on the above matter?

In the context of the above issues, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Is it for children and young people to limit, limit the use of smartphones?

Should I fully control the use of smartphones by children and adolescents?

If children or adolescents use smartphones for learning, as a tool to support education processes, communication with schoolchildren and friends, and if these devices use new online media from time to time, this may not be positively assessed. However, if divides or young people from smartphones use many hours a day, among other things, viewing advertisements on social media portals and worthless memes and films, then it can have a destructive effect on the intellectual and psychological development of children and adolescents. In this situation, the use of smartphones by children and teenagers should be limited and controlled by parents, guardians and teachers.

Please reply

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Thank you very much

Best wishes

The database of a social media portal such as Facebbok is already a powerful collection of information. Some research centers specializing in the use of Big Data datasets downloaded from social media portals through sentiment analysis, develop reports that can help in forecasting phenomena and processes in the future.

Medicine is one of the areas in which there are great possibilities in this matter. For example, insurance companies and commercial banks granting loans may be interested in information shared by users on Facebook and, possibly, also on other social media portals.

Apparently, some insurance companies and commercial banks during the analysis of a submitted insurance or credit application review the information content of accounts, applicant profiles, potential customer, contractor posted on social media portals. Does anyone from you conduct research in this field? Does anyone of you have scientific publications with research results in this field?

In the context of the above issues, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Could you please recommend a good topic for my MBA-Dissertation mainly around Pharmaceutical marketing. I believe the Covid-19 will significantly impact the way Pharma marketing operated earlier.

The brand managers/digital marketers would probably struggle to figure out the balanced operating model in a post COVID-19 world to commercialize their brand in a highly regulated space (B2B2C) which was primarily driven by sales reps. It would be interesting to know how pandemic has transformed the prescriber behavior and will they be open for sales reps visits which remained virtual for considerable time.

The future of marketing development in social media

Marketing in social media is still a very developing field in the field of marketing techniques used on the Internet. On the one hand, some of the largest online technology companies have built their business concept on social media marketing or are entering this field.

On the other hand, there are startups of technology companies acquiring data from the Internet and processing information in Big Data database systems for the purpose of providing information services to other entities as support for strategic and operational management, including planning advertising campaigns.

Therefore, the question arises:

Please, answer, comments

I invite you to the discussion

I am a student trying to write a marketing essay, and I found the topic of standardization versus adaptation is really interesting. But I still don't have any clue about the specific question that I can work on. This topic seems to be very well developed and I don't know if there is still a gap left for a not-so-clever student like me.

Do you have any suggestions? I am quite interested in social media strategy though, do you think it would be an appropriate topic in this area?

Thank you.

What kind of scientific research dominate in the field of Functionality and applications of smartphones?

Please, provide your suggestions for a question, problem or research thesis in the issues: Functionality and applications of smartphones.

Please reply.

I invite you to the discussion

Thank you very much

Best wishes

Dear Profs, Associate Profs, and Assistant Profs,

I graduated with a Ph.D. in Marketing from Graduate School of Business, Universiti Kebangsaan Malaysia (GSB-UKM) in 2019. GSB-UKM is an AACSB-accredited business school.

Then, I launched my own digital marketing agency in Norway in July 2019 and moved to Norway. However, my passion lies in conducting research.

I am actively looking for a Postdoc position in the area of Marketing.

Could you please let me know if you need a Post-Doctoral student?

Best Regards,

Amin Ansary

The continuous increase of online users, have given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus and YouTube to promote their product, service or brand worldwide. Increase of consumer engagement in online social activities forced companies to integrate social media factors into their marketing strategy.

I'm looking for Uni-dimensional scales for measuring motivation towards using social media. Or simply social media motivation. In context of social media marketing and Luxury fashion Brand's brand equity

If there are available any such scales. Kindly guide or share link or reference for citation.

Thanks

I have a paper titled "The impact of social media marketing on urban youths' brand loyalty". I am looking for potential South Asian journals Where I can publish this.

Hi

What title would you suggest for a PhD dissertation for a PhD student in Marketing Management with a focus on the SMM (Social media marketing) concept model for small businesses?

Please state the title in full.

The student also needs to have access to several similar dissertations for each suggested topic.

Thanks.

What is advertising skepticism? Are there any scales available to measure it?

How advertising skepticism mediates relationship between social media marketing activities and Consumer based brand Equity.

I couldn't find Social media marketing uni dimensional item scales. Kindly recommend or share with me articles having only uni dimensional measurement scales of Social media marketing to check its impact on Consumer based Brand Equity with Advertising Skepticism, Motivation to use Social Media and Ethical Consumption as parallel Mediations.

Kindly help me in finding scales.

Thanks

The Internet has been developing only for 3 decades becoming the main global information medium and the environment for creating new types of websites and innovative, technological startups that are successful in business if they offer attractive information services. Examples of companies that initially as startups and now as large technology companies have achieved spectacular business successes are corporations offering Internet information and marketing services in the environment of created and developed social media portals.

Currently, there are many, at least several dozen globally operating social media portals, several of which have gained a large, minimum percentage or larger share in the market of information and marketing internet services. Globally, these markets are dominated by several social media portals that have specialized in a specific profile of information and / or information offered to a particular segment of Internet users. Social media portals dominating globally include: Facebook, Instagram, Tweeter, LinkedIn, Google+, YouTube, Pinterest and others. Among the Internet users, the largest segment of the recipients of information services for social media portals are young people, many of whom are still students of primary and secondary schools as well as students studying at universities. As a result, social media portals used as a communication medium by students are increasingly becoming an instrument supporting the learning process.

Due to the above, the dynamic development of social media portals on the Internet is currently underway. For young people using smartphones, social media portals are one of the main sources of information. Probably the next stage in the development of social media portals will be the implementation of artificial intelligence to these portals and to search engines and the creation of applications of the type of interactive advisors on individual Internet information pages. New technologies of computerized, advanced information processing, technologies typical for the current fourth technological revolution, known as Industry 4.0, are increasingly integrating and functioning in the Internet environment.

The current technological revolution, known as Industry 4.0, is determined by the development of the following technologies of advanced information processing: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. These technologies are successively implemented to developed social media portals. Due to the development of applications of these advanced information processing technologies, new types of computerized teaching instruments are created in educational processes, and educational systems also undergo technological transformation and Education 4.0 is defined.

Do you agree with my opinion on this matter?

Therefore, I am asking you the following questions:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

In my opinion, the development of Internet information services will be determined by technological progress in the field of new ICT technologies and advanced data processing techniques typical of the current technological revolution, known as Industry 4.0.

The development of information processing technology in the era of the current technological revolution determined by Industry 4.0 is determined by the application of new information technologies, for example in the field of e-commerce and e-marketing. These solutions are the basis for business success of the largest Internet technology companies that offer on the Internet information retrieval services, data collection and processing in the cloud (eg Google) and providing information services on developed social media platforms (eg Facebook, Instagram, YouTube, Tweeter, LinkedIn, Pinterest, and others).

The current technological revolution known as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. The mentioned information technologies in connection with the improvement of ICT and communication technologies, with the progressive process of increasing computing power of computers will become an important determinant of technological progress in various branches of industry in the coming years.

On the basis of the development of the new technological solutions in recent years, dynamically developing processes of innovatively organized analyzes of large information sets stored in Big Data database systems and computing cloud computing for applications in such areas as: machine learning, Internet of Things, artificial intelligence are dynamically developing, Business Intelligence. Added to this are additional areas of application of advanced technologies for the analysis of large data sets such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is made according to the V4 concept, ie Volume (meaning number of data), Value (large values ​​of specific parameters of the analyzed information), Velocity (high speed of new information appearing) and Variety (high variety of information).

The advanced information processing and analysis technologies mentioned above are used more and more often for marketing purposes of various business entities that advertise their offer on the Internet or analyze the needs in this area reported by other entities, including companies, corporations, financial and public institutions. More and more commercial business entities and financial institutions conduct marketing activities on the Internet, including on social media portals.

The abovementioned information and communication technologies combined with the improvement of ICT techniques and the implementation of Business Intelligence analytics to the processes of economic and financial, economic, macroeconomic and market analyzes may be instrumental to efficient and effective management of economic, investment and enterprises processes, including analyzes carried out for the purpose of improving marketing activities in enterprises.

More and more companies, banks and other entities need to conduct multi-criteria analyzes on large data sets downloaded from the Internet describing the markets on which they operate, as well as contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, develop customized reports that are the result of multicriteria analyzes of large data sets obtained from various websites and from entries and comments on social media portals.

Do you agree with me on the above matter?

In the context of the above issues, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Do you think artificial intelligence will be implemented in social media portals?

What are the effects of artificial intelligence implemented on social media portals?

Please, answer, comments.

I invite you to the discussion.

Best wishes

Hi all, so much has been said and written about the role of influencers in influencer marketing. So far, most studies focus on influencers in terms of their number of followers, thus we have nano, micro, macro, etc....

In a recent study ( Himelboim, I., & Golan, G. J. (2019). A social networks approach to viral advertising: The role of primary, contextual, and low influencers. Social Media+ Society, 5(3), 2056305119847516. ), my coauthor and I provide a new perspective on how influencers can be conceptualized beyond their level of followership.

I would love to hear about any recent study (or any MUST READ study) that deals with different types of social media influencers.

Thanks

Facebook is a marketing communications platform. what messages are being communicated by Facebook is what you're investigating. your framework has to indicate that.

For my thesis, I am explicitly looking for studies that deal with the motivation for brand related ugc. I can also use general literature for creating ugc if they are up-to-date. It would help me a lot. Thank you

We are using the social media (FB, blog, and twitter) as an advocacy tool for our community research interventions. We have challenges of penetration into the main stream marginalized population with limited literacy. We're using innovative approaches for every campaign. I'm very interested to know about the functional types of social media related to community based research.

What kind of scientific research dominate in the field of social media portals? What are the important topics in the field: Social media?

Social media can affect the personal lives of individual people. The sociological behavior of people is changing. Some people exchange traditional contacts with other people for contacts via social media portals. It changes the sociology of people's behavior, it affects sociological behavior, it generates new types of problems that also affect behavioral economics and the behavior of entire communities.

Please reply. I invite you to the discussion

Facebook is a marketing communications platform. what messages are being communicated by Facebook is what you're investigating. your framework has to indicate that.

I'm currently working on a consultancy dissertation, which requires me to consult for a real world client and write an academic paper using the experiences from the client's consultancy project as data. The topic is social media marketing audits, so I was wondering if anyone could point me in the right direction for a well recognised, industry standard methodology for conducting social media marketing audits? Any pointers, especially to peer reviewed articles, would be greatly appreciated.

Hello Everyone,

I am looking for people from the academic fraternity to collaborate for research in the field of Marketing or Digital Marketing, social media marketing, innovation....

The intention is to conduct some quality research and get them published in some good journal.

If someone interested, please do let me know.

Thanks!

I'm currently planning my thesis on UGC in marketing. The focus of my work is how to motivate users to post something and the influence of this form of marketing on the users. I have read the general literature. I'm just looking for a more specific approach, such as matching industries / products / user groups, as well as issues related to motivation and impact that fit into this context

Hello!

I am interested in the field of experience economy and atmospherics and how can brands use this to leverage their social media marketing efforts.

In practitioner literature they are highlighting the trend of brands designing experiences purposively to be showcased on social media.

For example, restaurants are becoming "instagrammable" to increase the chances of customer taking photos and sharing it on social media.

Firms can design their offline space in a strategic way in order to get visitors motivated to generate user-generated-content and post it on social media, which increases the social media presence of the brand.

Although I have found a vast amount of research on experiences and atmospherics, I have not ben able to find literature related that has identified this specific gap.

Can anybody help me with this?

Does anybody know of any author that might have, even slightly, touched on this topic?

Is for my Master's Dissertation.

Thank you very much for your help.

As we know social media has become an international product that connect all the world, but if we starting band company like Huawei, their is a consequences (ex. economically,socially). Because most users of the social media are a smartphone users. And Huawei has the second best sales in the world. Android has more than 80% of the smartphone market and a huge amount of that market is owned by foreign country(Huawei China and Samsung South Korea) The dilemma here is USA has the most of Social media market but at the same time do not have the same advantage in the smartphone market.

As both concepts overlap, i'm looking for literature that deals with these aspects. Most researchers claim that the difference is in pay. However, user contributions are often incentivized, which means that this demarcation is not entirely correct.

What kind of scientific research dominate in the field of Social Media portals?

Please, provide your suggestions for a question, problem or research thesis in the issues: Social Media portals.

Please reply.