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Social Media Marketing - Science topic

Explore the latest questions and answers in Social Media Marketing, and find Social Media Marketing experts.
Questions related to Social Media Marketing
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Dear All,
as now a days social media marketing is booming like any thing, and every one talk about its advantages, i was wondering does its have any disadvantages?
Can you please mention or explain disadvantages of social media marketing.
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Hello everyone, i am currently writing my bachelor thesis on the topic of experience staging in tourism through influencer marketing.
Do any of you happen to have any interesting journals on this topic?
For example:
  • Advantages and disadvantages of influencer marketing
  • Opportunities and risks for a destination
  • Why which social media channels are popular?
  • How influencer marketing affects tourist foot traffic?
Or anything related to these topics?
I would be very grateful for some interesting inputs.
Thanks in advance
Elisa
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Quirk's Reviews is a great site for marketing research articles and blogs.
Search the site for material relevant to your thesis.
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Customer reviews on social media play a critical role in the decision making (i.e., pre-purchase) stage in the customer journey. Therefore, it is critical for a brand to measure customers' perception of the quality of the reviews available across the brand's social media platforms, such as reviews on the brand's Facebook page. The following study has developed and empirically validated a construct called 'Social Communications' (SOCM) that brand managers and researchers could use to measure the quality of a brand's customer reviews. They define 'Social Communications' as the customer’s evaluative judgment of peer user endorsements of a brand across any channels. The four items for measuring the construct are (replace XYZ with the brand's name):
  • SOCM1: Customer reviews of XYZ across all channels are accurate.
  • SOCM2: Customer reviews across XYZ’s channels make me feel confident to buy from XYZ.
  • SOCM3: Online posts by other customers make me feel confident to buy from XYZ.
  • SOCM4: Customer reviews of XYZ across all channels are trustworthy.
Review the article for further details (open/free access): Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal. (2022). Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact. Journal of Retailing, https://doi.org/10.1016/j.jretai.2022.03.003
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Thanks Kim Viljoen . This construct (social communication) is one of the nine first-order dimensions in the newly developed 36-items OCX scale in this JR paper. We had to keep the number of items per dimension limited to 4 to manage the total number of items in the scale, and to achieve good model fit. Because OCX is a reflective-formative model, future studies could expand any dimension if their study focuses on exploring that dimension further.
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Greeting!!!
Would like to create network of academic research collurators within the field of HCI, Persusasive technology, gamification, technlolgy enhanced learning, social media, marketing, accounting, networking, and an interdiscplinary research are welcome.
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Good idea, professor.
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I am doing my post graduation in marketing. I need to submit my dessertation on marketing field and I want to do it on social media platforms so guys pls suggest me with a topic
Thank you
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To read previous research is the best start. You fomulated the keywords so just search for the articles in your university database. It will help you to find a gap and problem, as well as to formulate the aim and RQ.
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i think that there many things drive us to differentiate between a social media performance and site performance especially when we discuss determination of clients needs or behaviour understanding
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Along with social media marketing, digital marketing includes various other strategies like email marketing, search marketing, display advertising (through pop-ups etc.), website marketing, content marketing, influencer marketing. However, social media marketing is most commonly used strategy of digital marketing.
Digital marketing simply puts together marketing through all digital channels whether internet-based or non-internet-based
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Dear friends
We are working on a study of customer culture in the social media market, and for accurate analysis, we need surveys of people of different nationalities and cultures.
Please help advance this research by completing the attached questionnaire.
Thank you very much in advance for your time for this research.
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done,
good luck!
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Does any of you examine correlations between the profile of interests, between the environment of raising children and youth and the type of social networking site and the thematic profile of websites, types of social media sites, their specific thematic subpages?
In my opinion, this may be interesting research. It is worth exploring correlations between the profile of interests, between the environment of bringing up children and youth and the type of social networking site and the thematic profile of websites, types of social media websites, their specific thematic subpages. In this respect, there may be strong correlations that are worth investigating scientifically. Interesting may also be correlations between the development of children's and teenagers 'interests and the websites of social media portals viewed and certain types of thematic and group websites focusing on particular Internet users' environments.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
Does any of you examine correlations between the profile of interests, between the environment of raising children and youth and the type of social networking site and the thematic profile of websites, types of social media sites, their specific thematic subpages?
Please reply
I invite you to the discussion
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In recent years, the dynamic development of popular social media portals, which a significant part of children and adolescents browse every day on smartphones, has a significant impact on the profile of interests of children and adolescents. Recently, there is more and more data suggesting the negative impact of frequent browsing of popular social media portals by children and adolescents. In publications and media reports, there are theses about the correlation between the above issue and algorithms promoting specific posts and comments posted on such popular social media portals as Facebook, Instagram, Tweeter, TikTok, etc.
What's your opinion on this topic?
I invite everyone to the discussion,
Thank you very much,
Best regards, Dariusz Prokopowicz
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Which social media portals are currently being used to the greatest extent in business, for example in internet marketing, in order to present the offer of products and services, present the mission and perspectives of the company's development, improve the company's brand image?
Please reply
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Dear Main Al-Dalahmeh,
Yes, these are the leading social media whose business success is determined mainly by poorly implemented internet marketing. What do you think about it?
Thank you very much,
Best regards,
Dariusz Prokopowicz
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Should social media portals be used to promote nature protection, including, among others, protection of natural biological ecosystems, protection of biological biodiversity, reclamation and restoration of biological ecosystems, development of green areas, afforestation of areas degraded by industrial development?
New, online media, including social media portals, should be engaged to promote the need for development of ecological activities, including the need to protect and develop forests and other issues related to environmental protection, protection of natural, biological ecosystems. Due to the progressing global warming process, with ever-emerging climatic disasters and weather anomalies, with increasingly drought, shrinking arable areas and areas of natural greenery, there is a growing need to increase expenditure on nature conservation and reclamation of areas devastated by human development of civilization .
As the importance of social media portals as sources of information is growing among children and adolescents, these portals of new online media should be used to promote the idea of ​​developing pro-ecological activities, the necessary development and implementation of ecological innovations into economic processes, development of renewable energy sources, excellence in waste segregation techniques , resignation from the use of non-biodegradable plastic from packaging, in addition to activation for the development of recycling, development of organic farming, reduction of greenhouse gas emissions from various production processes, to the development of electromobility, nature protection also in urban parks, and also to promote the idea of ​​area development forestry, afforestation needs of areas degraded by the development of industry and protection of natural sites of biological ecosystems, such as ecosystems of rainforests, including, among others, the largest areas natural forest ecosystems, i.e. rainforests of the Amazon. To this end, social media portals should be increasingly used.
In view of the above, social media portals should be used as key marketing tools in planning and implementing social campaigns that promote the need to protect nature, including natural bilogic forest ecosystems, but also others, such as urban park ecosystems, for example, putting houses for birds and for insects , resignation of grass till the flower meadows needed for pollinating insects, etc. It is also necessary to also promote the protection of aquatic ecosystems, ie ecosystems of rivers, lakes, seas and assessments, which are increasingly polluted and also change biologically under the impact of the ongoing global warming process. Social media portals should be used to promote the need to implement sustainable economic pro-ecological development based on the philosophy of transformation of the classical economy in green economy into economic processes.
Of course, one of the most important elements of the necessary proecological reforms is also the need to protect natural clumping ecosystems, the need for their reclamation and reconstruction in the areas devastated by industrial development and the need for afforestation development both outside built-up areas and in urban agglomeration areas. This type of necessary pro-ecological activities should be promoted on social media portals. The state should finanate this type of social campaigns conducted in new online media, in particular in social media portals. Apart from state institutions, also various non-governmental organizations, social organizations should run such campaigns on social media portals, because such social campaigns conducted through social media portals using viral marketing instruments do not have to require the involvement of large financial resources.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
Should social media portals be used to promote nature protection, including, among others, protection of natural biological ecosystems, protection of biological biodiversity, reclamation and restoration of biological ecosystems, development of green areas, afforestation of areas degraded by industrial development?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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Yes, Nowadays Social Media is very powerful mechanism, You can change the political regime using social media. Therefore by sharing nature conservations themes people will be naturally change their mentality towards protection of environment.
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Is it for children and young people to limit, limit the use of smartphones?
Should I fully control the use of smartphones by children and adolescents?
If children or adolescents use smartphones for learning, as a tool to support education processes, communication with schoolchildren and friends, and if these devices use new online media from time to time, this may not be positively assessed. However, if divides or young people from smartphones use many hours a day, among other things, viewing advertisements on social media portals and worthless memes and films, then it can have a destructive effect on the intellectual and psychological development of children and adolescents. In this situation, the use of smartphones by children and teenagers should be limited and controlled by parents, guardians and teachers.
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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Yes, definitely.
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The database of a social media portal such as Facebbok is already a powerful collection of information. Some research centers specializing in the use of Big Data datasets downloaded from social media portals through sentiment analysis, develop reports that can help in forecasting phenomena and processes in the future.
Medicine is one of the areas in which there are great possibilities in this matter. For example, insurance companies and commercial banks granting loans may be interested in information shared by users on Facebook and, possibly, also on other social media portals.
Apparently, some insurance companies and commercial banks during the analysis of a submitted insurance or credit application review the information content of accounts, applicant profiles, potential customer, contractor posted on social media portals. Does anyone from you conduct research in this field? Does anyone of you have scientific publications with research results in this field?
In the context of the above issues, I am asking you the following question:
Is the information about users on Facebook a source of data for companies, potential contractors?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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I am agreeing with your suggestions
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Could you please recommend a good topic for my MBA-Dissertation mainly around Pharmaceutical marketing. I believe the Covid-19 will significantly impact the way Pharma marketing operated earlier.
The brand managers/digital marketers would probably struggle to figure out the balanced operating model in a post COVID-19 world to commercialize their brand in a highly regulated space (B2B2C) which was primarily driven by sales reps. It would be interesting to know how pandemic has transformed the prescriber behavior and will they be open for sales reps visits which remained virtual for considerable time.
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The global pandemic has caused pharma companies to invest massively in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Once the global emergency ends, this trend will continue. Why not do research on something related to "COVID-19 and the digital pharma marketing revolution"
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The future of marketing development in social media
Marketing in social media is still a very developing field in the field of marketing techniques used on the Internet. On the one hand, some of the largest online technology companies have built their business concept on social media marketing or are entering this field.
On the other hand, there are startups of technology companies acquiring data from the Internet and processing information in Big Data database systems for the purpose of providing information services to other entities as support for strategic and operational management, including planning advertising campaigns.
Therefore, the question arises:
What tools for social media marketing will be developed in the future?
Please, answer, comments
I invite you to the discussion
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Nowadays, events are much more than mere gatherings. Instead, they are a place where you can promote your brand to spread your business ideas.
In many situations, you can meet like-minded people and form valuable relationships. However, you need to have a viable promotion plan, as well as a way for people to network at the event itself.
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I am a student trying to write a marketing essay, and I found the topic of standardization versus adaptation is really interesting. But I still don't have any clue about the specific question that I can work on. This topic seems to be very well developed and I don't know if there is still a gap left for a not-so-clever student like me.
Do you have any suggestions? I am quite interested in social media strategy though, do you think it would be an appropriate topic in this area?
Thank you.
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I do agree with the expert views about perfectly answerd
you can also find some more details on
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What kind of scientific research dominate in the field of Functionality and applications of smartphones?
Please, provide your suggestions for a question, problem or research thesis in the issues: Functionality and applications of smartphones.
Please reply.
I invite you to the discussion
Thank you very much
Best wishes
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Privacy... Smartphones are becoming some of our most trusted computing devices. People use them to store highly sensitive information including email, passwords, financial accounts, and medical records... Huang, Y., Chapman, P., & Evans, D. (2011, August). Privacy-Preserving Applications on Smartphones. In HotSec.
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Dear Profs, Associate Profs, and Assistant Profs,
I graduated with a Ph.D. in Marketing from Graduate School of Business, Universiti Kebangsaan Malaysia (GSB-UKM) in 2019. GSB-UKM is an AACSB-accredited business school.
Then, I launched my own digital marketing agency in Norway in July 2019 and moved to Norway. However, my passion lies in conducting research.
I am very proactive in conducting research and very good at teaching.
I am actively looking for a Postdoc position in the area of Marketing.
Could you please let me know if you need a Post-Doctoral student?
Best Regards,
Amin Ansary
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The continuous increase of online users, have given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus and YouTube to promote their product, service or brand worldwide. Increase of consumer engagement in online social activities forced companies to integrate social media factors into their marketing strategy.
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I'm looking for Uni-dimensional scales for measuring motivation towards using social media. Or simply social media motivation. In context of social media marketing and Luxury fashion Brand's brand equity
If there are available any such scales. Kindly guide or share link or reference for citation.
Thanks
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Dear Uzair Farukh Mughal,
Are there any Uni-Dimensional scales available for social media motivation?? Or simply motivations to use social media in context of luxury brand? I think trial and error would be the best method to answer this question. Apply the various methods that you have mentioned and depending on the results that you achieve you will be able to get an answer to your question. Thereafter, i.e. in the long range generalizable conclusions can be drawn by conducting large scale scientific research.
Best Regards
Desalegn Abraha
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I have a paper titled "The impact of social media marketing on urban youths' brand loyalty". I am looking for potential South Asian journals Where I can publish this.
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Contact me using this E-mail: shahwanyousef@yahoo.com
and I will send it to you
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Hi
What title would you suggest for a PhD dissertation for a PhD student in Marketing Management with a focus on the SMM (Social media marketing) concept model for small businesses?
Please state the title in full.
The student also needs to have access to several similar dissertations for each suggested topic.
Thanks.
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Thanks dear Bodh
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What is advertising skepticism? Are there any scales available to measure it?
How advertising skepticism mediates relationship between social media marketing activities and Consumer based brand Equity.
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Advertising skepticism is a biased opinion or most clearly an inhibition towards the perception of consumers while designing or delivering content. this may vary from one culture to another or from segment to another within the same culture.
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I couldn't find Social media marketing uni dimensional item scales. Kindly recommend or share with me articles having only uni dimensional measurement scales of Social media marketing to check its impact on Consumer based Brand Equity with Advertising Skepticism, Motivation to use Social Media and Ethical Consumption as parallel Mediations.
Kindly help me in finding scales.
Thanks
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لابد من خلق نماذج محدد وتصنيفات خاصة لكل موقع او تطبيق ثم ايجاد سيرفرات تساعد على التوزيع
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The Internet has been developing only for 3 decades becoming the main global information medium and the environment for creating new types of websites and innovative, technological startups that are successful in business if they offer attractive information services. Examples of companies that initially as startups and now as large technology companies have achieved spectacular business successes are corporations offering Internet information and marketing services in the environment of created and developed social media portals.
Currently, there are many, at least several dozen globally operating social media portals, several of which have gained a large, minimum percentage or larger share in the market of information and marketing internet services. Globally, these markets are dominated by several social media portals that have specialized in a specific profile of information and / or information offered to a particular segment of Internet users. Social media portals dominating globally include: Facebook, Instagram, Tweeter, LinkedIn, Google+, YouTube, Pinterest and others. Among the Internet users, the largest segment of the recipients of information services for social media portals are young people, many of whom are still students of primary and secondary schools as well as students studying at universities. As a result, social media portals used as a communication medium by students are increasingly becoming an instrument supporting the learning process.
Due to the above, the dynamic development of social media portals on the Internet is currently underway. For young people using smartphones, social media portals are one of the main sources of information. Probably the next stage in the development of social media portals will be the implementation of artificial intelligence to these portals and to search engines and the creation of applications of the type of interactive advisors on individual Internet information pages. New technologies of computerized, advanced information processing, technologies typical for the current fourth technological revolution, known as Industry 4.0, are increasingly integrating and functioning in the Internet environment.
The current technological revolution, known as Industry 4.0, is determined by the development of the following technologies of advanced information processing: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. These technologies are successively implemented to developed social media portals. Due to the development of applications of these advanced information processing technologies, new types of computerized teaching instruments are created in educational processes, and educational systems also undergo technological transformation and Education 4.0 is defined.
Do you agree with my opinion on this matter?
Therefore, I am asking you the following questions:
- Does the development of social media portals affect educational processes in schools and universities?
- How will education change in the future due to the development of smart social media portals?
- How can this development affect education, pedagogy and education in the future?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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Social media has become an integral tool for medical societies, hospitals, and advocacy groups. These groups are using social media to engage, teach, and connect, and they play an important role in providing accurate, vetted health information. In addition, organizations have realized that encouraging live-tweeting or blogging of conferences provides opportunities for wide dissemination of content... Sutherland, S., & Jalali, A. (2017). Social media as an open-learning resource in medical education: current perspectives. Advances in medical education and practice, 8, 369.
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Hi,
I conducted a survey where all the question items corresponded to the components of each variable I wanted to measure. I consolidated these components following a literature review. I built the survey with 5-point Likert scale questions.
I'm measuring the impact of an independent variable on a dependent variable, and I am considering a linear regression analysis.
My question is, how can I combine all those components of independent variable into one? I have read that averaging is a frequently used method if all components measure the same but I am a bit worried that all components may not have the same weight or influence determining the outcome.
Would you have any recommendations on this topic? I'm happy to read any research articles
Thanks for your help
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What are the determinants of improving the marketing activities of enterprises through the use of advanced information, teleinformation, communication, Internet and advanced information processing technologies?
In my opinion, the development of Internet information services will be determined by technological progress in the field of new ICT technologies and advanced data processing techniques typical of the current technological revolution, known as Industry 4.0.
The development of information processing technology in the era of the current technological revolution determined by Industry 4.0 is determined by the application of new information technologies, for example in the field of e-commerce and e-marketing. These solutions are the basis for business success of the largest Internet technology companies that offer on the Internet information retrieval services, data collection and processing in the cloud (eg Google) and providing information services on developed social media platforms (eg Facebook, Instagram, YouTube, Tweeter, LinkedIn, Pinterest, and others).
The current technological revolution known as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. The mentioned information technologies in connection with the improvement of ICT and communication technologies, with the progressive process of increasing computing power of computers will become an important determinant of technological progress in various branches of industry in the coming years.
On the basis of the development of the new technological solutions in recent years, dynamically developing processes of innovatively organized analyzes of large information sets stored in Big Data database systems and computing cloud computing for applications in such areas as: machine learning, Internet of Things, artificial intelligence are dynamically developing, Business Intelligence. Added to this are additional areas of application of advanced technologies for the analysis of large data sets such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is made according to the V4 concept, ie Volume (meaning number of data), Value (large values ​​of specific parameters of the analyzed information), Velocity (high speed of new information appearing) and Variety (high variety of information).
The advanced information processing and analysis technologies mentioned above are used more and more often for marketing purposes of various business entities that advertise their offer on the Internet or analyze the needs in this area reported by other entities, including companies, corporations, financial and public institutions. More and more commercial business entities and financial institutions conduct marketing activities on the Internet, including on social media portals.
The abovementioned information and communication technologies combined with the improvement of ICT techniques and the implementation of Business Intelligence analytics to the processes of economic and financial, economic, macroeconomic and market analyzes may be instrumental to efficient and effective management of economic, investment and enterprises processes, including analyzes carried out for the purpose of improving marketing activities in enterprises.
More and more companies, banks and other entities need to conduct multi-criteria analyzes on large data sets downloaded from the Internet describing the markets on which they operate, as well as contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, develop customized reports that are the result of multicriteria analyzes of large data sets obtained from various websites and from entries and comments on social media portals.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
What are the determinants of improving the marketing activities of enterprises through the use of advanced information, teleinformation, communication, Internet and advanced information processing technologies?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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Marketing 4.0 emerged in consequence of various changes sourced from intense global competition, new type of consumers and rapid development in technologies (Vassileva, 2017). Actually, whether it is a new phenomenon or it is a modification of existing marketing implementations is discussed in the literature (Jara et al., 2012, p. 854; Tarabasz, 2013, p. 129; Nowacki 2015, p. 315). Like previous marketing concepts, customers are still the center of the marketing activities however; the difference lies behind the market conditions. Marketing 4.0 is operated in extremely cybernetic marketing system in which business transactions and customer activities can be monitored in real time (Dholakia et al., 2010, p.497). Marketing 4.0 focuses on satisfaction of customers’ needs and desires like first two generations and it tries to create value for all entities like third generation. In addition to them, it offers a direct interaction of consumers with products with enhanced technology (Jara et al., 2012, p. 854). Consumers can either display the features of the product or purchase it by scanning matrix barcode, radio frequency identification (RFID) and near field communication (NFC) tags themselves.... BAŞYAZICIOĞLU, H. N., & Karamustafa, K. (2018). Marketing 4.0: impacts of technological developments on marketing activities. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, 8(2), 621-640.
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Do you think artificial intelligence will be implemented in social media portals?
What are the effects of artificial intelligence implemented on social media portals?
Please, answer, comments.
I invite you to the discussion.
Best wishes
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Dear Debrayan Bravo Hidalgo, Thank you for participating in the discussion. A very inspiring and interesting answer. Thank you very much for participating in this discussion and for a substantive, constructive reply. Yes, the importance of artificial intelligence and its application in the development of social media technology has been steadily growing in recent years. Best regards,
Dariusz Prokopowicz
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Hi all, so much has been said and written about the role of influencers in influencer marketing. So far, most studies focus on influencers in terms of their number of followers, thus we have nano, micro, macro, etc....
In a recent study ( Himelboim, I., & Golan, G. J. (2019). A social networks approach to viral advertising: The role of primary, contextual, and low influencers. Social Media+ Society, 5(3), 2056305119847516. ), my coauthor and I provide a new perspective on how influencers can be conceptualized beyond their level of followership.
I would love to hear about any recent study (or any MUST READ study) that deals with different types of social media influencers.
Thanks
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Facebook is a marketing communications platform. what messages are being communicated by Facebook is what you're investigating. your framework has to indicate that.
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You should analyze the sample's satisfaction with the products first, and then decide the other steps. You can use SWAT analysis.
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The market of information and marketing services on the Internet is developing dynamically.
First of all, large technology companies, owners of information portals and social media prevailing on these Internet markets based their business concepts on the provision of information and advertising services through the websites of their online portals.
However, it is still possible to analyze the division of marketing instruments into traditional ones and implemented in new online media in correlation with specific types of advertising in particular types of media for products and services.
In view of the above, the current question is: What types of products or services are already advertised in your countries in new online media, including on social networking websites?
Please, answer, comments.
I invite you to the discussion.
Thank you very much.
Best wishes.
Dariusz Prokopowicz
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For my thesis, I am explicitly looking for studies that deal with the motivation for brand related ugc. I can also use general literature for creating ugc if they are up-to-date. It would help me a lot. Thank you
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Hi Alex,
In case you are still working on the topic, I suggest that you also turn your attention to the sphere of UGB: user-generated branding. Also, it could be helpful to look at the literature on co-creation and on brand co-creation. That might open up new avenues for you.
Best wishes,
Samuel
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We are using the social media (FB, blog, and twitter) as an advocacy tool for our community research interventions. We have challenges of penetration into the main stream marginalized population with limited literacy. We're using innovative approaches for every campaign. I'm very interested to know about the functional types of social media related to community based research.
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human safety spaces, freedom thought, feeling arising
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What kind of scientific research dominate in the field of social media portals? What are the important topics in the field: Social media?
Social media can affect the personal lives of individual people. The sociological behavior of people is changing. Some people exchange traditional contacts with other people for contacts via social media portals. It changes the sociology of people's behavior, it affects sociological behavior, it generates new types of problems that also affect behavioral economics and the behavior of entire communities.
Please reply. I invite you to the discussion
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Can a school discussion club run on social media portals be an active didactic tool that develop critical thinking in students?
Yes, I totally agree to this concept. First of all, it should be monitored by teachers and school authorities prohibiting negative and offset remarks.
The threads of conversation and relevant answers to questions by students will boost the morale of students. The intrinsic motivation of students will accentuate while seeing their answers being READ, RECOMMENDED and LIKED. The students will opt for research and give valuable and deep insight to questions enhancing critical and collaboration skills. These two skills are termed as 21st Century Skills.
Teachers can take the social media discussion tool for discussion in classrooms and also lead students to Media Conference thereby developing leadership skills in them.
Students will be aware of the society problems and feel closer to universal problems which they are part of.
Thanks and Regards
Munira Tharwani
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Facebook is a marketing communications platform. what messages are being communicated by Facebook is what you're investigating. your framework has to indicate that.
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Holsapple, C. W., Hsiao, S. H., & Pakath, R. (2018). Business social media analytics: Characterization and conceptual framework. Decision Support Systems, 110, 32-45.
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I'm currently working on a consultancy dissertation, which requires me to consult for a real world client and write an academic paper using the experiences from the client's consultancy project as data. The topic is social media marketing audits, so I was wondering if anyone could point me in the right direction for a well recognised, industry standard methodology for conducting social media marketing audits? Any pointers, especially to peer reviewed articles, would be greatly appreciated.
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In an information society environment, the Internet is being transformed from a communication channel into an environment for staying and interacting with consumers. By gaining unlimited access to products and being able to share consumer experiences, users influence each other's consumer behavior to a greater extent than before. The user actively accesses online and aggregator sites to find out pricing, product availability from the vendor, and additional service. The consumer also reads reviews on selected online merchandise sites. After reviewing customer reviews that have already tried the product, the consumer may overestimate the importance of the attributes of the product and, as a consequence, update the new need. When making a direct purchase, the consumer receives information from the manufacturer's or supplier's website about the terms of purchase, delivery and other technical issues. Once a purchase decision is made and implemented, the consumer can share their experiences through social networking sites, producer sites, and reviews, thus generating new content that will influence the behavior of other potential consumers.
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Hello Everyone,
I am looking for people from the academic fraternity to collaborate for research in the field of Marketing or Digital Marketing, social media marketing, innovation....
The intention is to conduct some quality research and get them published in some good journal.
If someone interested, please do let me know.
Thanks!
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Can you give a few more details about the specific focus, please?
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I'm currently planning my thesis on UGC in marketing. The focus of my work is how to motivate users to post something and the influence of this form of marketing on the users. I have read the general literature. I'm just looking for a more specific approach, such as matching industries / products / user groups, as well as issues related to motivation and impact that fit into this context
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You can motivate them to join the campaign by Providing rewards. However, it may disturb your loyal customers. Users should feel that your brand are rewarding users as a friend, and you are celebrating your successes with these gifts.
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Hello!
I am interested in the field of experience economy and atmospherics and how can brands use this to leverage their social media marketing efforts.
In practitioner literature they are highlighting the trend of brands designing experiences purposively to be showcased on social media.
For example, restaurants are becoming "instagrammable" to increase the chances of customer taking photos and sharing it on social media.
Firms can design their offline space in a strategic way in order to get visitors motivated to generate user-generated-content and post it on social media, which increases the social media presence of the brand.
Although I have found a vast amount of research on experiences and atmospherics, I have not ben able to find literature related that has identified this specific gap.
Can anybody help me with this?
Does anybody know of any author that might have, even slightly, touched on this topic?
Is for my Master's Dissertation.
Thank you very much for your help.
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Thank you very much for your answer George! However, I wasn't meaning Digital/Web atmospherics but actual physical atmospherics. Like a service or restaurant design or a brand experience physical/atmospherical design.
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I proposed a comprehensive recommender system for e-commerce usage, but unfortunately i can't find any data-set for evaluation step. I need a data-set containing:
1- Categories
2- Product features (category, price, color, brand, author, RAM and etc. that can be diverse according to the category)
3- User demographic information (age, gender and etc.)
4- User purchase history
5- User browsing history (visiting product's page)
Can anybody help me to find a data-set with this features please?
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As we know social media has become an international product that connect all the world, but if we starting band company like Huawei, their is a consequences (ex. economically,socially). Because most users of the social media are a smartphone users. And Huawei has the second best sales in the world. Android has more than 80% of the smartphone market and a huge amount of that market is owned by foreign country(Huawei China and Samsung South Korea) The dilemma here is USA has the most of Social media market but at the same time do not have the same advantage in the smartphone market.
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Is not good
These are politically motivated
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As both concepts overlap, i'm looking for literature that deals with these aspects. Most researchers claim that the difference is in pay. However, user contributions are often incentivized, which means that this demarcation is not entirely correct.
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User-generated content is egalitarian, i.e. anyone can create content about your brand.
In influencer marketing, however, the marketer seeks out or recruits people who have influence to speak on behalf of the brand. Sometimes this is actually a recruited influencer, but sometimes it is simply placing content in specific places where key people with influence will see it and be persuaded.
So influencer marketing is purposeful, but general user-generated content is decentralized.
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What are the most effective marketing innovations currently used in connection with the development of new information technologies of the current Industry 4.0 technological revolution?
Please, answer, comments.
I invite you to the discussion.
Best wishes
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Social media
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What kind of scientific research dominate in the field of Social Media portals?
Please, provide your suggestions for a question, problem or research thesis in the issues: Social Media portals.
Please reply.
I invite you to the discussion
Dear Friends and Colleagues of RG
The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:
I invite you to discussion and cooperation.
Best wishes
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In view of the above, if the issue of reliability and objectivity of information provided further and reproduced in posts was to be improved on social media portals, it should first of all increase the awareness of Internet users in the above matter.
If users of social media portals begin to thoroughly check the credibility of data sources provided further in the posts of information, then the scale of information noise, fake news, lying propaganda, cynically manipulated public opinion will be significantly reduced.
Do you agree with my opinion on this matter?
In view of the above, I am asking you the following question:
The question of objectivity and reliability of information contained on popular social media portals?
Please reply
I invite you to discussion and scientific cooperation
Best wishes
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The social media is abuzz with a lot of action these days what with every organization worth its salt making its presence felt on social media. Question is, is the time ripe to claim that social media could very well help in gauging how effective the performance of a particular organization is? And could the same parameters be applied to political parties and leaders? Asking so because of late, social media has come to play an increasingly significant role in the build-up to the election during the campaigning phase.
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Yes, actually social media activities are also frequently used in political marketing practices. For example, Obama is one of the presidents who benefited most from this concept. During the campaign process, the on-line question and answer sections on the voters with Facebook made it possible for the voters to receive immediate answers to their questions, while the leader also identified the voter problems through face-to-face interviews and contributed to the effectiveness and efficiency of the promotion and advertising activities.
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Hi guys!
I’m currently working on an exciting project about Influencer marketing for luxury fashion brands. I still need some help to fill out my questionnaire. I would appreciate it, if you find time to go through it – doesn’t take long, promise!
Many thanks!!
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Done!
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Many data show that the largest internet technology companies that run social media portals, search engines, information services in cloud computing, instant messaging and other Internet information services gather in their Big Data database systems various information about Internet users using individual information, communication and marketing internet services. Often Internet users are not fully aware of how much information is available about them in Big Data database systems run by the largest online technology companies. on the basis of information collected from various websites and portals about Internet users in Big Data database systems operated by these online technology companies, electronic equivalents of individual People are created in the form of so-called avatars. On the basis of this information, result reports are created in the Big Data database systems of internet technology companies, which are sold to other companies interested in a specific target group of clients, to which they direct their offer of products or services. Frequently, Internet users notice that after they have searched the Internet for information on a specific topic, right after this search on various websites they use, advertisements or products related to what they just searched on the internet have been displayed on advertising banners. This is an example of the use of collected information in the Big Data database systems on the subject of users of individual websites and web portals via the Internet technology company.
In view of the above, I am asking you:
Are there any publications describing the avatars of users of social media portals built in Big Data database systems belonging to the largest online technology companies?
Does anyone of you research the problems of users of online portals built in Big Data database systems?
Please, answer, comments.
I invite you to the discussion.
Best wishes
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Dear Friends and Colleagues of RG
Applications of advanced data processing and analysis in Big Data database systems are gradually expanding in various fields of scientific, research and business activity. The possibilities of future applications are almost limitless. Many business entities that do not yet use advanced data processing and analysis technology in Big Data database systems are considering introducing it to their business activities in order to improve the economic efficiency of their business.
However, the question becomes more and more relevant:
Does anyone of you research the problems of users of online portals built in Big Data database systems?
Do you agree with me on the above matter?
I invite you to the discussion
Best wishes
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It seems to me that the answer to this question can be sought through the study of behavioral, social and informational activities of users of social media portals.
Users of social media portals provide specific information for their friends or publicly on the websites of specific social media portals and in the comments posted on other websites.
In this way, social communication develops, which significantly complements and displaces the classic mass media information.
On the other hand, social media portals written by users are a valuable source of information for marketing companies, which analyze and analyze analytical reports commissioned by other companies interested in the opinions of Internet users relating, for example, to the recognition of a brand, product, mission of a specific company.
In view of the above, the current question is: The development of social communication on the Internet?
Please, answer, comments. I invite you to the discussion.
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Good question. Following.
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I am working on a research proposal and looking need to add measurement scales. The questionnaire will be sent to marketing managers at organisations.
I'm looking to find the following
Impact of social media marketing on brand awareness
Impact of social media marketing on customer acquisition
Impact of social media marketing on sales
Could someone help me figure out which scales I could use.
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thank you. will do
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Dear Participant,
I am currently pursuing my MSc. in Information Systems Management from the University of Liverpool. As part of my dissertation research, I would like to help us discover the market’s sentimental mood from micro-blogging posts through identified text clustering and lexical analysis algorithms.
To begin the survey;
  1. You will access the following page http://sema.mdosigroup.com
  2. Login using either your Facebook or Twitter account to access social media content.
  3. Go to the following link http://sema.mdosigroup.com/SEMA which will give you further instructions to proceed.
What you’ll experience will be a simulation of the identified algorithms at work which automatically mark text comments as very negative, negative, neutral, positive and very positive. Your participation in the remaining part of the survey will help us establish how these algorithms can further be used to improve market research in terms of effectively analyzing the market's response to corporate social media posts.
All information collected as part of this research will strictly be treated in confidentiality with individual firms or people not identified.
Thank you for your consideration, your feedback is important.
Yours Sincerely,
Wendy Oludhe
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What is this survey about? Is it still valid?
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I've been involved in some research previously looking at social media, but I am interested in people's thoughts on how useful they've found it or believe it too be in impacting offline behaviour such as voting behaviour, purchasing behaviour etc.
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There is a detailed discussion about this topic in the following paper
Best Regards Jason Deegan
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Hello all, am a postgraduate student and am working on the topic studying the impact of social media marketing on brand association and consumer response for my final dissertation. I have multiple item likert scale for each variable and I want to merge the scales to get single set of values for each variable. Since, am not familiar with factor analysis and SEM tools of analysis, I want to use correlation and regression as my statistical test therefore i want to reduce the set of distinct values for my variables. Kindly help.
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Michael,
Thank you and yes, I mean unidimensional (not multidimensional); apology for the typo.
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I want to integrate Technology-Organization-Environment (TOE) framework and some factors of Social Exchange Theory to study the adoption of Social Media Marketing among Small and Medium Enterprises.
Some people say TOE is an outdated framework and social exchange theory can only be used at individual level of adoption. Please help.
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I think that is possible and would be an interesting read. Good luck
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I am interested in the emergence of new businesses among the PR and Advertising ecossystems, companies that bring a role of intermediation between influencers and brands. They fulfill the role of Agents, like the same kind of Agents we see in creative and artistic industries.
I would appreciate any article, scientific or not, that studied these kinds of companies and the Value they claim to bring into the system.
Thank you!
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Hi Paulo,
Uzunoğlu & Kip (2014) and the work of Erdogan since the 902 with celebrities and spokesperson might be of your interest (e.g., Erdogan and Drollinger (2008)).
I am writing on the topic so I hope very soon I will be able to share something with you.
best regards and we keep in touch.
Benjamin
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The concept of Business analytics, through SAS and many other softwares and tools, has significant importance in industry but academic research is still in nascent stage. The sub-division of business analytics is marketing analytics, where all the concepts of data analytics are observed in terms of marketing science paradigm.
I have read three books tilted as:
  1. Marketing Analytics Roadmap: Methods, Metrics, and Tools by Jerry Rackley
  2. Marketing Analytics: A Practical guide..by Mike Grigsby
  3. Predictive marketing by Omer Artun
Moreover, The upcoming conferences of AMA (American Marketing Association) have also highlighted the topic of marketing analytics along with many others IT intensive topics. Furthermore, there are a few thesis available on ProQuest as well.
Still, A broad concept of marketing analytics does not guarantee that the "problem statement" devised from all this can create a notable 'ripple' in academia.
Conclusively, i want to pursue "marketing analytics" for my PhD and becoming a professional as well.
So, It is requested to all researchers and professionals out there to kindly guide me.
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Dear Dar,
Refer to the papers below, which lay the foundation of the need of this research.
Fahy, J., & Jobber, D. (2012). Foundations of marketing.
Germann, F., Lilien, G. L., & Rangaswamy, A. (2013). Performance implications of deploying marketing analytics. International Journal of Research in Marketing, 30(2), 114-128.
Xu, Z., Frankwick, G. L., & Ramirez, E. (2016). Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective. Journal of Business Research, 69(5), 1562-1566.
Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of Marketing, 80(6), 97-121.
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There are many researchers in the field of business administration who claim that Social Media Marketing and/or SCRM is one of the hot topics in modern marketing. Many managers in the B2B sector see this less euphorically. What are the main benefits for B2B companies?
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There are many benefits-to-expect. All of them are perfect translation of social media utilization in order to establish and maintain long-run constructive relations with customers [both in B2B and B2C markets].
However, the B2B venue is a bit specific since companies are way less active on social media then the end consumers are. They tend to share less of information and those that are shared are very well worked out for public - which is definitely not the case with consumers. Therefore it takes way more of planned efforts in order to dig, digest and process data that you need.
All in all, remarkable potential is there, on enterprises' plate is to pivot around the original CRM concept and adjust accordingly in internet era. The question is how fast this is going to be happening.
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to can use it in Social Media Marketing
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please be more specific, as there are several available tools and measurement possibilities.
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I am planning to start my research on social entrepreneurship marketing . As a potential tool, I am interested on social media. So far I am struggling to get journals, articles and thesis paper related to social media marketing of social enterprises.
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I do believe there are ever increasing pile of materials when it comes to this topics. Will try to get back to you if I stumble upon something these days.
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I am planning to start my research on social entrepreneurship marketing. As a potential tool, i am interested in social media. So far I am struggling to get journals, articles and thesis paper related to social media marketing of social enterprises.
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Social media marketing can be number 1 tool for you as starter. Because, no investment for marketing. Later boost by few investment for payment to social media. Make your company website with seo. Branding is needed.
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I am teaching a course consumer behaviour but marketers of social media seem to be silent about the concept of consumer arrogance.
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Consumers have been conditioned by phrases such as 'the customer is always right', 'customer is king', etc. Interestingly enough I once read a quote by Richard Branson in which he said that customers are not the most important people to his businesses - employees are. He feels that if you look after employees, then they will look after your customers. Businesses must have some boundaries - we cannot be all things to all people. Sometimes you simply do not have the service capacity or product to satisfy a particular customer and being honest about it is better than bending backwards and compromising your vision and mission to please one customer at the expense of your real target market or segment.
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That is, how should a Brand Manual or Brand Guide specify the Brand Colors?
It seems that most Brand Manuals specify the Brand Colors as Pantone, RGB, CMYK and hex#. I can't find any literature on this and why this apparently is best practise.
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There is no standard for this simply because there is not colour matching system that covers all possible media and printing processes. The right way to define a brand colour is for the designer to decide at the creative stage which media should be used for his brand colour(s) and then define a complete SET for each colour, using existing and commercially available colour systems and standards - see www.spot-nordic.com/defacto.
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There has been an increasing attempt towards highlighting the impact of social media in the outcome of an election. However, it really needs to be understood that impacting the outcome of the election and spreading awareness about the political parties and leaders are two different aspects which normally people consider same. It is much difficult to gauge the impact of social media on the outcome of the election for the simple reason that there are other factors, including offline campaigning, which play a crucial role in the final outcome. Question is, does their exist a mechanism by which one can measure the impact of social media on the outcome of an election?
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Hi Armit,
as you say, the interactions between social media and voting behavior are complex and also a clear differentiation between online and offline phenomena is quite impossible since social media have become a part of daily life. I think in order to measure effects it makes sense to differentiate between social media campaigning and the effects of individual networks and so-called echo chambers. Also, I would assume there are different mechanisms how social media affects voting, i.e. via promoting/ hindering political interests and via motivating/ suppressing voting behaviors.
Good luck with your research, Felix
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hello i have need questionnaire Influence of Social Media Marketing on Customer Engagement
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thank you mr abbasi
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I'm doing a research about it and I need 5 articles about it and also about social media marketing
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Thank you so much 
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I would like you to share your understanding in response to the following:
a) Why sites like mystarbucksidea.force cannot be counted under social media? Even if such stakeholder engagement platforms are owned by companies that market directly, they can be spun off tomorrow to make them largely independent and broadbase themselves as general purpose social media.
Isn't there too much at stake for big companies to leave social media to few outside players like facebook and google+?
b) If social media continues to be increasingly powerful, it may eclipse or even subsume traditional media (print, broadcast etc.) that is mainstream media today. In such an event, it may no longer be possible to tell social media apart from other media and as a consequence; social media marketing apart from rest of marketing. It'll just be part of integrated marketing like what happened in the case of Integrated Marketing Communications (IMC).
Do you foresee a scenario in which almost all media shall be subsumed under social media?
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The so called “new media”  is the expression applied to social media and other online information networks which have turned into a major interactive resource dominating all aspects of the modern society. In particular, the amazing expansion of  social media  has evoked a number of  positive and negative reactions on the part of those affected by its widespread applications. Like you, many consider social media as a serious threat to traditional media perceiving an imminent eclipse. The main reasoning is that there is a tremendous demand for global communication and social media platforms have been able to  alter  communities and decision making bodies due to their  ease of accessibility, quick interactivity, and fantastic opportunities. While not denying the importance of social media in creating and strengthening relationships, there are  individuals who strongly believe that information sharing space is not the best place for confiding to others private information  disclosing personal thoughts . Exemplifying this is the case of  cyber threats in social networking , which have questioned social media  credibility and honest communication. However, dramatic advances in social media  applications from politics to commerce, to academic circles ,to news reading and advertising reveal that future prospects all herald  a scenario in which almost all media would be subsumed under social media. 
Best regards,
R. Biria
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Copyright infringement happens on a very big scale on mentioned online media so how come that platforms such as Pinterest or 9Gag are still so successful?
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When you post to a social media site, you agree to their terms of service.  When you post in a way that people are allowed to share your post, you cannot complain that your post has been shared.  Therefore, it is not "redirecting infringement."  
The courts have reached no conclusion on the question of whether there is guilt in sharing a link to content that you suspect/know to be infringing a copyright.  
However most people have no clue about the ramifications of copyright law, so copyright law is not likely to reduce the popularity of a site, regardless.
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Consumer behavior on social media marketing 
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Shu-Chuan Chu & Yoojung Kim (2011) Determinants of consumer engagement
in electronic word-of-mouth (eWOM) in social networking sites, International Journal of Advertising,
30:1, 47-75
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My current study is on Facebook marketing and its impact on brand equity. Though I found some useful articles, they do not reveal the theoretical foundation of their framework. Can someone please help me to find a theory which relevant to the social media marketing and brand equity?
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Hi, Nisha:
Scant evidence is available on of how social media marketing activities influence brand equity creation and consumers' behavior towards a brand. This research (Godey et al., 2016) explored these relationships by analyzing pioneering brands in the luxury sector (Burberry, Dior, Gucci, Hermès, and Louis Vuitton).
Based on a survey of 845 luxury brand consumers (Chinese, French, Indian, and Italian), who follow the five brands studied on social media, the study developed a structural equation model that helps to address gaps in prior social media branding literature. Specifically, the study demonstrated the links between social media marketing efforts and their consequences (brand preference, price premium, and loyalty). The study measured brands' social media marketing efforts as a holistic concept that incorporates five aspects (entertainment, interaction, trendiness, customization, and word of mouth).
Another contribution of the study is that it finds that SMMEs have a significant positive effect on brand equity and on the two main dimensions of brand equity: brand awareness and brand image!
  • Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal Of Business Research, 69(12), 5833-5841.
Hope this helps!
Kind Regards, Nadeem
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Companies have started branding products and services via social media like FB, You tube etc. I am trying to look if a similar framework can be used by organizations to brand themselves as great places to work and what kind of impact such branding would have on potential applicants.
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A brand is the idea the public has about the business.  The business "brands" itself by working to influence the public perception.  All channels of communication must reinforce this brand identity the company wants to promote.
Yes, there are certainly companies out there whose brands include being a good place to work.  They cannot simply SAY it is a good place.  They have to provide evidence again and again, and all contact the public has with the company must be consistent, including those messages the company cannot directly control.
For example, if a company claims to be a great place to work, but then we see news stories about union problems, it is not a consistent message and the public will not be as easily persuaded.  
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 PR and advertising are best instruments. Social media marketing is very popular. Many official and popular  resources are in the internet, but I prefer scientific  papers. 
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  Dear  Suresh K Malhotra !
 Thank you for your input!!·