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I am writing a research paper titled "AI Enhancing Translation On Social Media Marketing?
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AI-powered translations on social media are opening new doors to international communication and cross-cultural marketing. Among them, the most advanced use of AI is the text-to-meaning translation but interpreting idioms, nuanced culture-specific references, and sense-specific words in real-time translation. This elevates interaction from simple linguistic conversion into a form of cultural brokerage where AI acts as a middleman that brings better understanding between different user groups.
Further, AI algorithms can more and more do sentiment analysis across languages to help marketers understand how emotionally people respond to content at the global level. Brands would, hence, be in a better position to formulate messaging, not only linguistic but emotional, creating more profound communication campaigns with international audiences. Such an application of AI translation and their emotional intelligent capability is more of a game-changer to social media marketing because the engagement now is more subtle towards the target users. The second innovative benefit comes in the role AI translation plays in conserving and promoting lesser-known languages. Inclusion of those languages within mainstream social media will be able to make it so that such platforms are capable of giving voice to the underrepresented communities. That contributes to the enrichment of the cultural tapestry of social media content but creates new markets for marketers willing to really engage with respective communities.
Further, AI-translated words can also provide the development of new styles of digital expression. More importantly, AI learns by mixing and matching different things from one language with different things from another language altogether. A new form of hybrid dialect or slang is likely to emerge, making it possible to cross more traditional boundaries of linguistic language. Thus, marketers on the look-out for that can present themselves as initiators of new cultural modes. From a data analytics perspective, the huge volume of multilingual data that is processed through AI translation tools can really give deep insights into consumer behavior across geographical locations. Patterns and preferences hidden in datasets when being looked at with single language may be unveiled. Thus, this will help them in everything-from developing products to coming up with targeted advertising strategies.
There is an ethical perspective also. Democratizing information, AI-based translation means people speaking a different language are now at an equal level of accessing information for participating in an online discussion. Inclusiveness increases brand reputation and loyalty since people now care for the type of companies which value diversity and accessibility. In essence, AI-translated means not just a tool to overcome language barriers but changing the social media landscape in manners that make it richer and more meaningful across the globe. For social media marketing, this means moving beyond traditional strategies toward embracing a more holistic, culturally aware approach that will leverage the real potential of AI with respect to the connection of audiences in innovative ways. Aluba Oko
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The market of information and marketing services on the Internet is developing dynamically.
First of all, large technology companies, owners of information portals and social media prevailing on these Internet markets based their business concepts on the provision of information and advertising services through the websites of their online portals.
However, it is still possible to analyze the division of marketing instruments into traditional ones and implemented in new online media in correlation with specific types of advertising in particular types of media for products and services.
In view of the above, the current question is: What types of products or services are already advertised in your countries in new online media, including on social networking websites?
Please, answer, comments.
I invite you to the discussion.
Thank you very much.
Best wishes.
Dariusz Prokopowicz
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Dariusz Prokopowicz In my country, Iran, businesses active in the tourism and hotel industry are very active and successful on the web and social networks.
Along with this industry, the insurance industry is one of the most frequent advertisements on the internet and official television of the country. In fact, in both of the above cases, there are platforms that compare the possibility of online shopping and comparison between tourism and insurance services, and I mean exactly the many advertisements of those platforms.
And of course, Iran's largest online store called DigiKala.com has also recently been active on television in addition to the Internet and social networks.
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To what extent do artificial intelligence technology, Big Data Analytics, Business intelligence and other ICT information technology solutions typical of the current Fourth Technological Revolution support marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns?
Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.
In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of such a problem of generating disinformation is that many legal issues related to the technology have not yet been settled. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. In addition to this, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.
I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:
OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT
In view of the above, I address the following question to the esteemed community of scientists and researchers:
To what extent does artificial intelligence technology, Big Data Analytics, Business intelligence and other ICT information technology solutions typical of the current Fourth Technological Revolution support marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns?
How do artificial intelligence technology and other Industry 4.0/5.0 technologies support Internet marketing processes?
What do you think about this topic?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best regards,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text, I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
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Artificial intelligence and other Industry 4.0/5.0 technologies bolster online marketing by enhancing customer targeting, personalization, and automation. AI analyzes vast amounts of data to identify consumer preferences, optimize ad campaigns, and offer tailored product recommendations. Additionally, technologies like machine learning automate repetitive tasks, streamline workflows, and enable real-time analytics for better decision-making, ultimately improving overall marketing efficiency and effectiveness.
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Is it ethical for someone on social media to offer for sale access to selected AI applications, i.e. applications based on artificial intelligence technology offered in the form of links, plug-ins on created websites, applications that can be found on the Internet for free?
I have participated in trainings whose organizers advertised on social media and during which they first presented their achievements in social media, pointed out the large income they generate within the framework of large reach in these online media, then talked about social media, marketing and online advertising used in these media, the possibility of using various applications based on artificial intelligence technology within the framework of marketing activities, creating and running advertising campaigns in social media and then presented their paid offers to gain access to these applications through created additional overlays, intermediary platforms, websites. Such training courses, webinars are usually free of charge. After the training, participants can receive free certificates confirming their participation in the training. This is a free additional form of incentive to participate in the training. On the other hand, among the forms of encouraging the purchase of access to specific AI applications is a promotional offer that lasts until the end of the training time and/or until the end of the day. however, it happens that the people conducting this type of training are not computer scientists who create AI applications, they are influencers, youtubers who have contrived to sell access to selected applications based on artificial intelligence technology, which for a certain fee will be available on created overlays, websites that act as intermediary applications to access specific source applications that are available for free on the Internet. In addition, it happens that those who conduct this kind of training do not even have a registered business and cannot even issue a VAT invoice for the services sold in this way in mediating access to selected AI applications. Surprisingly, the tax authorities in the various countries where such youtubers operate have not yet addressed this issue, given that some unethical individuals operating in this way boast about the high income they earn during such training sessions. It can be a problem of sorts for public tax authorities operating in individual countries if this kind of training and business activity is conducted via the Internet from other countries, which can be a kind of tax haven for this kind of activity. However, the problem can be serious if this kind of activity is conducted from a country referred to as a tax haven and is aimed at citizens of other countries. Apparently, there is still a lack of legal regulations that would effectively limit the use of unethical, unreliable business practices in the use of certain solutions based on artificial intelligence.
I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:
OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT
In view of the above, I address the following question to the esteemed community of scientists and researchers:
Is it ethical that in social media someone offers for sale access to selected AI applications, i.e. applications based on artificial intelligence technology offered in the form of links, plug-ins on created websites, applications that can be found on the Internet for free?
Is it ethical for someone to offer for sale on social media access to AI applications that can be found on the Internet for free?
What do you think about this topic?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best regards,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text, I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
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This is fundamentally a matter of supply with demand. Even if a product exists, what someone doesn't know about is as good as not being there.
The entity advocating and promoting the free AI tool is ultimately participating in the value chain by playing the role of nurturing incremental awareness and consideration for the platform
In return, he is marking it up to ensure that he is able to secure profits in return for his effort
In the event customers are able to find the AI solution without his assistance, then his value diminishes.
However, through promotional efforts spearheaded by the social media advocate, if the product gains access to markets previously invisible to the brand, then ultimately he is generating an incremental advantage for the AI platform.
This is because by reselling it and charging for it, he inadvertantly is also driving adoption which is beneficial to the free AI platform, as it stimulates network effects that make the solution more compelling when it accumulates more users.
That being said, whether or not he is legally authorised to resell the AI platform is another story altogether, which may require him to secure the rights to pursue this strategy with the blessing of the AI platform he claims to represent.
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Do companies running social media portals consciously shape the general social awareness of citizens, Internet users through the specific information policies applied?
In recent years, there have been an increasing number of examples of situations of deliberate practices in which companies operating social media portals consciously shape the general social awareness of citizens, Internet users through specific information policies applied. The Senate Committees of Inquiry at the U.S. Capitol, which have been taking place for several years, address, among other things, the issue of verifying the use of, for example, algorithms on Facebook platforms that promote certain content, including not only socially positive content, but also socially negative content. The aforementioned algorithms are then changed so that the scale of social negativity is reduced. However, recently there have been an increasing number of similar socially negative cases of algorithms promoting specific political content, e.g. promoting content typical of right-wing political options and limiting the spread of certain social media sites typical of left-wing political content. Thus, these are situations of intentional discrimination against a part of the community of citizens holding certain political views, which the owners of certain companies operating social media portals have deemed to be contrary to the information policy applied in their social media and/or the specific ideology promoted in these media. This type of activity does not correlate with the issue of freedom of speech, unrestricted development of the information society, democracy.
Recently, companies running social media sites have been improving the aforementioned media through the implementation of new Industry 4.0/5.0 technologies, including Big Data Analytics and generative artificial intelligence. The aforementioned technologies can also be used to technically improve the algorithms that control and promote selected content typed and passed on by Internet users, users of the aforementioned online media, which is an important part of shaping information policy in these media.
I have described the issues of the role of information, information security, including business information transferred through social media, and the application of Industry 4.0/5.0 technologies to improve data and information transfer and processing systems in social media in the following articles:
The postpandemic reality and the security of information technologies ICT, Big Data, Industry 4.0, social media portals and the Internet
The Importance and Organization of Business Information Offered to Business Entities in Poland via the Global Internet Network
THE QUESTION OF THE SECURITY OF FACILITATING, COLLECTING AND PROCESSING INFORMATION IN DATA BASES OF SOCIAL NETWORKING
In view of the above, I address the following question to the esteemed community of scientists and researchers:
Do the companies running social media portals consciously shape the general social consciousness of citizens, Internet users through the specific information policies applied?
Do companies running social media portals shape the general social consciousness of citizens through the specific information policies applied?
What do you think about this topic?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best regards,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text, I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
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Yes, social media companies significantly shape social awareness through their information policies, dictating what content users see. Their algorithms and content moderation decisions influence public discourse and perceptions of various issues, highlighting their substantial impact on society's collective understanding.
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How to curb the growing scale of disinformation, including social media-generated factoids, deepfakey through the use of generative artificial intelligence technology?
In order to reduce the growing scale of disinformation, including disinformation generated in social media through in the increasing scale of emerging fakenews, deepfakes, disinformation generated through the use of applications available on the Internet based on generative artificial intelligence technology, the just mentioned GAI technology can be used. Constantly improved, taught to carry out new types of activities, tasks and commands, intelligent chatbots and other applications based on generative artificial intelligence technology can be applied to identify instances of disinformation spread primarily in online social media. The aforementioned disinformation is particularly dangerous for children and adolescents, it can significantly affect the world view of the general public's awareness of certain issues, it can affect the formation of development trends of certain social processes, it can affect the results of parliamentary and presidential elections, it can also affect the level of sales of certain types of products and services, and so on. In the absence of a developed institutional system of media control institutions, including the new online media; lack of a developed system of control of the level of objectivity of content directed to citizens in advertising campaigns; lack of consideration of the issue of disinformation analysis by competition and consumer protection institutions; lack of or poorly functioning democracy protection institutions; lack of institutions that reliably take care of a high level of journalistic ethics and media independence, the scale of disinformation of citizens by various groups of influence, including public institutions and commercially operating business entities may be high and may generate high social costs. Accordingly, new technologies of Industry 4.0/5.0, including generative artificial intelligence (GAI) technologies, should be involved in order to reduce the scale of growing disinformation, including the generation of factoids, deepfakes, etc. in social media. The aforementioned GAI technologies can help identify fakenews pseudo-journalistic content, identify photos containing deepfakes, identify factually incorrect content contained in banners, spots and advertising videos published in various media as part of ongoing advertising and promotional campaigns aimed at activating sales of various products and services.
I described the applications of Big Data technologies in sentiment analysis, business analytics and risk management in an article of my co-authorship:
APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTELLIGENCE SOFTWARE IN INTEGRATED RISK MANAGEMENT IN ORGANIZATION
I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:
OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT
In view of the above, I address the following question to the esteemed community of scientists and researchers:
How to curb the growing scale of disinformation, including social media generated factoids, deepfakey through the use of generative artificial intelligence technology?
How to curb disinformation generated in social media using artificial intelligence?
What do you think about this topic?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best regards,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
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Dear Prof. Prokopowicz!
You spotted a real problem to fight with. I found a case study "Elections in 2024" that illustrates blind spots...:
a) CHARLOTTE HU (2024). How AI Bots Could Sabotage 2024 Elections around the World: AI-generated disinformation will target voters on a near-daily basis in more than 50 countries, according to a new analysis, Scientific American 24 February 2024, Quoting: "Currently, AI-generated images or videos are easier to detect than text; with images and videos, Du explains, “you have to get every pixel perfect, so most of these tools are actually very inaccurate in terms of lighting or other effects on images.” Text, however, is the ultimate challenge. “We don’t have tools with any meaningful success rate that can identify LLM-generated texts,” Sanderson says." Available at:
b) Heidi Ledford (2024). Deepfakes, trolls and cybertroopers: how social media could sway elections in 2024: Faced with data restrictions and harassment, researchers are mapping out fresh approaches to studying social media’s political reach. News, Nature 626, 463-464 (2024) Quoting: "Creative workarounds: ...behind the scenes, researchers are exploring different ways of working, says Starbird, such as developing methods to analyse videos shared online and to work around difficulties in accessing data. “We have to learn how to get insights from more limited sets of data,” she says... Some researchers are using qualitative methods such as conducting targeted interviews to study the effects of social media on political behaviour, says Kreiss. Others are asking social media users to voluntarily donate their data, sometimes using browser extensions. Tucker has conducted experiments in which he pays volunteers a small fee to agree to stop using a particular social media platform for a period, then uses surveys to determine how that affected their exposure to misinformation and the ability to tell truth from fiction."
Yours sincerely, Bulcsu Szekely
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social media influence and social media marketing both are the almost same concepts.
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Zhang, K. Z., & Benyoucef, M. (2016). Consumer behavior in social commerce: A literature review. Decision support systems, 86, 95-108.‏
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Can artificial intelligence help improve sentiment analysis of changes in Internet user awareness conducted using Big Data Analytics as relevant additional market research conducted on large amounts of data and information extracted from the pages of many online social media users?
In recent years, more and more companies and enterprises, before launching new product and service offerings as part of their market research, commission sentiment analysis of changes in public sentiment, changes in awareness of the company's brand, recognition of the company's mission and awareness of its offerings to specialized marketing research firms. This kind of sentiment analysis is carried out on computerized Big Data Analytics platforms, where a multi-criteria analytical process is carried out on a large set of data and information taken from multiple websites. In terms of source websites from which data is taken, information is dominated by news portals that publish news and journalistic articles on a specific issue, including the company, enterprise or institution commissioning this type of study. In addition to this, the key sources of online data include the pages of online forums and social media, where Internet users conduct discussions on various topics, including product and service offers of various companies, enterprises, financial or public institutions. In connection with the growing scale of e-commerce, including the sale of various types of products and services on the websites of online stores, online shopping portals, etc., as well as the growing importance of online advertising campaigns and promotional actions carried out on the Internet, the importance of the aforementioned analyses of Internet users' sentiment on specific topics is also growing, as playing a complementary role to other, more traditionally conducted market research. A key problem for this type of sentiment analysis is becoming the rapidly growing volume of data and information contained in posts, comments, posts, banners and advertising spots posted on social media, as well as the constantly emerging new social media. This problem is partly solved by the issue of increasing computing power and multi-criteria processing of large amounts of data thanks to the use of increasingly improved microprocessors and Big Data Analytics platforms. In addition, in recent times, the possibilities of advanced multi-criteria processing of large sets of data and information in increasingly shorter timeframes may significantly increase when generative artificial intelligence technology is involved in the aforementioned data processing.
The key issues of opportunities and threats to the development of artificial intelligence technology are described in my article below:
OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT
I described the applications of Big Data technologies in sentiment analysis, business analytics and risk management in my co-authored article:
APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTELLIGENCE SOFTWARE IN INTEGRATED RISK MANAGEMENT IN ORGANIZATION
The use of Big Data Analytics platforms of ICT information technologies in sentiment analysis for selected issues related to Industry 4.0
In view of the above, I address the following question to the esteemed community of scientists and researchers:
Can artificial intelligence help improve sentiment analysis of changes in Internet users' awareness conducted using Big Data Analytics as relevant additional market research conducted on a large amount of data and information extracted from the pages of many online social media users?
Can artificial intelligence help improve sentiment analysis conducted on large data sets and information on Big Data Analytics platforms?
What do you think about this topic?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best wishes,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
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In my opinion, yes, artificial intelligence (AI) can indeed play a crucial role in improving sentiment analysis for changes in internet user awareness, especially when combined with big data analytics. Here's how:
  1. Natural Language Processing (NLP): AI techniques can be used to process and understand the natural language used in social media posts, comments, reviews, etc. This involves tasks such as text tokenization, part-of-speech tagging, named entity recognition, and more.
  2. Sentiment Analysis: AI algorithms can be trained to recognize and analyze the sentiment expressed in text data. This can help identify whether users are expressing positive, negative, or neutral opinions about specific topics, products, events, etc.
  3. Machine Learning Models: AI-powered machine learning models can be trained on large datasets of labelled social media data to predict sentiment accurately. These models can continuously learn and improve over time as they are exposed to more data.
  4. Deep Learning: Deep learning techniques, such as recurrent neural networks (RNNs) and transformers, can capture complex patterns in text data and improve sentiment analysis accuracy.
Thank You
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Is it ethical and copyrightable to post ebooks created by ChatGPT on the Internet that lack citation references and commonly plagiarize entire sentences, paragraphs, chapters from other publications taken by OpenAI from various websites?
Over the past few months, a number of offers of various consulting services, training courses and webinars have appeared on online social media, which initially offer the first trial lessons, webinars, training courses as part of a promotion for free and subsequent ones for a fee. Initially, ebooks are offered free of charge as part of the promotion, which are usually developed with the help of ChatGPT, are of poor content quality, usually containing only general, well-known, popular science knowledge, which can be found independently on the Internet on various websites. Besides, the ebooks created with the help of ChatGPT or other similar intelligent chatbots do not contain all the sources correctly listed. Besides, the resulting ebooks contain many passages, whole sentences, paragraphs taken from other publications that are not shown in the bibliography, and plagiarism thus occurs. In addition, in the field of expertise, there are factual errors and irrational, random, random, combined content from different sources, and thus inconsistent with the facts, ridiculous content and/or descriptions of "fictitious facts" occur. This is because much of the database that constitutes the sources of data and information for ChatGPT is factually outdated, as it dates from late 2021 or January 2022. It may happen that in the ChatGPT-generated text there may be some sensitive data of specific companies or public institutions, which found themselves there accidentally by being mistakenly entered into ChatGPT by an employee of a specific company or institution. In view of the above, there are still gaps in paragraphs in the legal norms defining the rules for the correct use of tools such as ChatGPT, and still the adaptation of legal norms to the rapidly developing technology is often done with too much delay. Besides, popular online social media even feature partly free and partly paid training courses and webinars, where Internet users learn how to create texts for articles, columns, essays, etc., as well as chapters for books, which can be published as ebooks, in a relatively easy way with the help of applications available on the Internet based on generative artificial intelligence technology. Besides, in addition to text, graphics, photos, drawings, etc., which are included in the texts of chapters in ebooks can also be generated semi-automatically in applications based on generative artificial intelligence technology. It also happens that during the aforementioned online trainings and webinars, access is sold to specially created websites that act as intermediary platforms, overlays that contain links to various AI-based web applications, which have been classified in a certain way on a specially created platform and, to make identification more difficult, the links are called by different names relative to the web applications to which they direct. In addition, many of these web-based applications based on generative AI technology are made available on the Internet on the original source sites free of charge. On the other hand, on intermediary platforms created by companies or sole proprietors that contain links referencing these applications, access is paid for and is often sold as part of so-called promotional offers during the conducted, aforementioned online training courses and webinars. Internet users usually learn about such online trainings and webinars from banners and advertising posts posted on popular online social media sites.
I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:
OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT
In view of the above, I address the following question to the esteemed community of scientists and researchers:
Is it ethical and copyrightable to post on the Internet ebooks created by ChatGPT that lack citation references and commonly plagiarize entire sentences, paragraphs, chapters from other publications taken by OpenAI from various websites?
Is it ethical to post ebooks created by ChatGPT on the Internet that lack citation references and plagiarism commonly occurs?
What do you think about this topic?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best regards,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
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Ethical questions nowadays are the most important ones especially concerning AI development. It is unethical to use a material without proper references and citations, and a plagiarism is still unacceptable. Authors and researchers who use AI to create an ebooks have to be critical to what was generated and add references manually if other ways do not work.
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Taking into account the available technological solutions and applications offered by ICT service providers, as well as the growing scale of psychological problems of children using smartphones and online social media, the following question arises that is relevant today: How to effectively organize parental control of what a child does in the aforementioned social media?
Children and adolescents represent the youngest generations using online social media. The youth currently attending schools and studying in universities are mainly the so-called Generation Z, who grew up with smartphones equipped with Internet access, including online social media. Today, the children and young people of Generation Z are thus at the greatest risk of being negatively influenced by online social media, including various types of misinformation, fake news, misleading unreliable offers of advertised products and services, influencers and youtubers promoting themselves, etc., which are increasingly appearing in them. In addition, there are many untrustworthy offers of products and services in social media, offers presented by influencers and youtubers, offers presented as part of advertising campaigns conducted in these media, offers promoted through spots, animations and advertising videos, in which generative artificial intelligence technology is increasingly used. It is increasingly common for advertising companies to create AI-generated influencer avatars based on intelligent chatbots for their online advertising campaigns. AI-generated fictional influencer personas look, speak and behave like real people in videos posted on social media. Internet users watching these digital influencers often don't realize that they are watching not real people but digitally generated non-sisterly real characters. In addition, in recent years there has been a growing scale of hate speech most often generated by peers from class, school. The developing hejt was the reason for the increasing scale of child and adolescent suicides in some countries in recent years. In addition, many people, especially young girls, have psychological problems due to a sense of low self-worth and self-esteem which is related to spending a lot of time on online social media and watching influencers promoting certain sublime standards, what is in a certain subculture of youth recognized and promoted as informal canons of beauty, attitudes, possession of certain material goods, etc. In addition, such psychological problems were exacerbated during the Covid-19 pandemic, which was associated with locdowns imposed in some countries on selected sectors of the economy, bans on being in certain types of public places, periodically introduced national quarantines and education conducted remotely in the form of e-learning. In some countries, the scale of such bans and restrictions, which were intended to slow down the transmission of the SARS-CoV-2 (Covid-19) coronavirus, was exceptionally large. This was the case, for example, in the country where I operate. Unfortunately, the mortality rate of citizens during the Covid-19 pandemic in Poland, despite the large-scale introduction of the aforementioned anti-pandemic bans and restrictions, was exceptionally high. Besides, the mentioned anti-pandemic bans and restrictions were introduced without adequate public consultation, on the basis of special legal regulations in the form of laws and ordinances, with the bases of prior research and analysis of the potential negative effects of such controversial measures. At present, in 2024, it is known that in the country in which I operate the negative effects of the aforementioned introduced on a record large scale so-called anti-pandemic measures, including bans, lockdown-type restrictions, periods of national quarantine were much more in comparison with the expected but not realized positive effects. In view of the above, taking into account the available technological solutions and applications offered by ICT service providers, as well as the growing scale of psychological problems of children using smartphones and online social media, it is necessary to improve the computerized systems and applications running on smartphones that enable effectively conducted parental control of what a child does on the aforementioned social media. On the other hand, citizens should influence politicians, and politicians should influence the technology companies that run online social media, so that these companies also take much greater care of the safety of children and young people using these media. The aforementioned technology companies should not treat children and young people merely as potential customers for product and service offers presented during advertising campaigns conducted on social media. The technology companies running these media should not create algorithms that promote posts, posts, comments, banners, animations, videos, etc. that contain negative and socially harmful content. That this is how this kind of media works was proven during the Senate committee hearings of former managers who previously worked at Meta, for example, and developed certain solutions within Facebook and Instagram. TokTok has also grown rapidly in recent years, which also features many examples of disinformation, factoids, posts, memes, entries, banners, videos, etc., containing unreliable and factually incorrect content, as well as many advertisements presenting various product and service offers aimed mainly at children and young people.
I have described the key issues of the determinants of the development of social media with attention to the issue of cyber security and the technologies used Industry 4.0 in my article below:
The postpandemic reality and the security of information technologies ICT, Big Data, Industry 4.0, social media portals and the Internet
I described the key issues of opportunities and threats to the development of artificial intelligence technologies in my article below:
OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT
In view of the above, I address the following question to the esteemed community of scientists and researchers:
Considering the available technological solutions and applications offered by ICT service providers and the growing scale of psychological problems of children using smartphones and online social media, the following question arises that is relevant now: How to effectively organize parental control of what a child does in the mentioned social media?
How do you effectively organize parental control of what a child does on online social media, what he reads, what he writes about, what he browses, etc.?
And what is your opinion about it?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Thank you,
Best wishes,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
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Dear Prof. Prokopowicz!
You raised a difficult problem to solve due to the complexity of the systemic nature of the issue to address. May I claim that this is a case (child) - and context (family, school, etc.) -dependent topic:
1) Thimm, C. (2023). Mediatized Families: Digital Parenting on Social Media. In: Dethloff, N., Kaesling, K., Specht-Riemenschneider, L. (eds) Families and New Media. Juridicum – Schriften zum Medien-, Informations- und Datenrecht. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-39664-0_2, Open access:
2) Pescott, C. K. (2024). ‘They are watching you do everything online’: Children's perceptions of social media surveillance. Children & Society, 00, 1–19. https://doi.org/10.1111/chso.12835, Open access: https://onlinelibrary.wiley.com/doi/10.1111/chso.12835?af=R
Yours sincerely, Bulcsu Szekely
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Why don't the companies running social networking sites that make money from ads posted on their social media bear full responsibility for the content of the ads posted and for the financial, social, moral and other damages caused by ads that are not properly verified?
In today's most popular online social media, there have recently been many untrustworthy advertisements for various products and services, including misleading ads presenting false, unreliable, fraudulent offers of pseudo financial services. Often beginners or experienced influencers and youtubers play the role of presenting certain offers. Sometimes the people presenting certain untrustworthy offers of products or services are seemingly random people who, seemingly as mere citizens of the Internet who want to share their experiences of using various offers, presenting mainly or exclusively positive aspects of using certain presented products and services in reality are paid by the companies whose offers they present. Sometimes influencers and youtubers are given ownership of a specific advertised product for free as a form of gratification. In addition, artificial intelligence technology is increasingly being used to create advertising spots broadcast on social media. Individuals and companies using generative artificial intelligence technology, including applications based on AI technology available for free on the Internet to create advertising spots are taking advantage of legal loopholes, i.e. the lack of legal regulations that would normalize this sphere of the use of AI technology and limit the scale of misinformation, generation of fejknews, untrustworthy advertisements presenting various product and service offers using misleading content to the public that is inconsistent with facts, unverified using reliable, objective expert knowledge, scientific research conducted, etc. In addition, in AI-generated spots, animations and advertising videos, more and more often, instead of human influencers and youtubers, there are replacing them with a kind of avatars, digitally generated people who do not exist in reality. It happens that digitally generated images of real existing public figures of politicians, athletes, showbiz people, actors, singers, etc. are used in unreliably generated spots, animations and advertising videos, into whose mouths are put statements, texts, words that in reality they have never spoken. Recently, more and more often in the online social media, in which there are certain segments, generations of Internet users, citizens, there are many unreliable, taking advantage of the low level of knowledge in the field, offers of pseudo financial services, offers of supposedly super easy and highly profitable investments in cryptocurrencies, in miraculous investment strategies in Bitcoin requiring virtually no knowledge of finance, extra unique investment offers in precious metals, in contracts on selected securities, shares of dynamically growing startups basing their development on artificial intelligence technology, conducting innovative research projects with the aim of creating a miracle cure for cancer or other difficult-to-treat or incurable diseases. Public organizations and institutions representing the interests of consumer citizens, dealing with the issue of consumer protection and competition, investigating the problem of unreliable and misleading citizens presented in social media spots, animations, advertising videos, NGOs and socially active organizations are trying to warn citizens against such unreliable, fraudulent, false content ads. However, the main role in protecting citizens acting as consumers of information should be played by the technology companies running the aforementioned online social media. Leading online technology companies running popular social media sites are developing new technologies and are most equipped with modern ICT, Industry 4.0/5.0 technologies, and are therefore most predisposed to create reliably effective systems for verifying the content used in advertising campaigns run on their social media. This is because there is a lack of legal regulations in the legal normatives that would oblige the companies running social networks earning money from the advertisements posted to verify the content used in the advertisements, to check the issue of compliance of the content of the advertisements with the facts, with the generally applicable expert knowledge, with the results of scientific research conducted, and to make the said technology companies fully responsible for the content of the advertisements posted in their social media and for the financial, social, moral and other damages caused by the advertisements not properly verified. Besides, in addition to the necessary legal regulations, there should be a system of mandatory insurance fund financed by the said technology companies, from which compensation would be paid for all the negative effects caused by the broadcast on social media of fake news, misleading product and service offers, unreliable influencers, youtubers, advertising companies, etc. An additional solution that should be introduced is the possibility of legal enforcement of financial claims on the aforementioned insurance funds from unreliable influencers, youtubers, advertising companies, etc.
I have described the key issues of the determinants of the development of social media with attention to the issue of cyber security and the technologies used Industry 4.0 in my article below:
The postpandemic reality and the security of information technologies ICT, Big Data, Industry 4.0, social media portals and the Internet
I described the key issues of opportunities and threats to the development of artificial intelligence technologies in my article below:
OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT
In view of the above, I address the following question to the esteemed community of scientists and researchers:
Why don't the companies running social networks that make money from the ads posted on their social media bear full responsibility for the content of the ads posted and for the financial, social, moral and other damages caused by ads that are not properly verified?
Why don't the companies running social media sites bear full responsibility for the content of unreliable ads posted?
What do you think about this topic?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best wishes,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
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1/ - The answer to the main question is in the first sentence - companies that make money on advertising are materially interested in having as many ads as possible. Therefore, any verification of ads is not in their interest.
2/ - How do you imagine verifying the reliability of advertisements? If you do it really seriously, it may turn out that no ad will pass the reliability test. The essence of advertising is to persuade people to behave in a certain way, make decisions, make choices, make purchases, conclude contracts, etc. Advertising typically uses manipulation, at least by exposing the advantages and omitting the disadvantages of products, services, investment offers... etc. Expecting reliability from advertisements is at least naive, and making important decisions based on them without verification on your own is stupid.
3/ - AI is a threat because it raises the possibilities of manipulation to a higher level. But the possibilities of manipulation themselves have existed for a very long time - only the technical means of their implementation and propagation are changing. Without questioning the validity of attempts to legally regulate this phenomenon, I am afraid that without appropriate education these regulations will be ineffective. Ultimately, AI will certainly be a cheaper solution than corrupting the so-called influencers. There remains the issue of distinguishing real people from artificially generated personas. This problem has also existed for years, for example in the form of troll farms used in commercial activities, in political marketing, as well as for the manipulation of social moods and information and psychological operations, which we can beyond any doubt qualify as an element of hybrid warfare. AI provides new technical possibilities, but the phenomenon itself is not new.
4/ - The idea of compensation requires consideration of the scope of liability. Compensations may be counterproductive. People protected by the possibility of obtaining compensation may become less careful and prudent and make more risky decisions in hopes of compensating for possible negative consequences. The experience of numerous frauds and financial pyramids shows that people who are eager to look for easy profits are also eager to look outside for those who are guilty and responsible for their own mistakes. I believe that reinforcing such attitudes by shifting responsibility for wrong decisions to other entities is at least risky.
5/ - I see no chance for practical verification of the compliance of advertisements with scientific knowledge. The essence of advertising is a large dose of creativity aimed at giving the recipient specific impressions and emotions. Ultimately, the introduction of such regulations may end in questioning the image of a purple cow in the "Milka" advertisement, because there are no such cows, while the authors of the most perfidious advertisements will probably make every effort to maintain formal compliance with such regulations. When you order a service and you are not satisfied with its performance, you can easily verify whether the contractor simply did something wrong or wanted to cheat you. An honest contractor will try to solve the problem himself, while a fraudster will be so well prepared and legally protected that it may be unprofitable to get him to acknowledge the complaint. If someone intends to act dishonestly, they usually prepare well for it and take care to minimize legal risk. Therefore, I expect exactly the same with regard to possible regulations regarding advertising accuracy.
6/ - To sum up, I believe that trying to solve the problem using legal methods will not be effective. We must take into account great resistance from groups that earn a lot of money from this type of advertising, accusations of introducing censorship and limiting freedom of speech, as well as undesirable side effects. For example, attempts to combat disinformation and conspiracy theories by legal means may add media coverage and contribute to their popularization. It may also turn out that the introduced provisions will actually become the basis for limiting freedom of speech by, at least temporarily, blocking publications that are inconvenient for the authorities and do not necessarily have the nature of advertising content. Therefore, I believe that education related to this type of threats, developing critical thinking skills and verification of sources, as well as reliable economic and social education as an element of protection against manipulation and belief in easy profits or simple solutions to complex problems are much more important.
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In your opinion, does the development of new online media, including online social media and the new technologies Industry 4.0 implemented into these media, including the use of artificial intelligence in these media, increase the issue of objectivity and transparency of information or rather generate more disinformation?
On the one hand, online social media, which has been developing for 2 decades now, is making a significant contribution to the development of remote online communication, social remote communication, open communication of sending content created on the fly, sending information to friends, promoting oneself and/or specific product or service offers, informal data transfer, expressing one's emotions in the information sent, including positive as well as negative emotions, and so on. In this way, online social media on a local, regional or global scale have also contributed to the objectification of information in the context of news reported in official, meanstream media. In this regard, online social media are fulfilling their role of social and objectification of media information both in countries with democratic power systems and in non-democratic, dictatorial power systems as long as they are not blocked and restricted by the power system.
On the other hand, there has long been a lot of fake news and disinformation in online social media, the transmission and forwarding by more Internet users of memes, posts, videos, banners, comments containing unverified, unconfirmed content, data and information. In addition, new ICT and Industry 4.0 information technologies, new versions of graphic and other applications are being used to generate disinformation. Also, cyber criminals and hackers breaking into social media user profiles, stealing sensitive data of social media users are also using new technologies. Recently, machine learning, deep learning and artificial intelligence technologies have also been used by cybercriminals and untrustworthy social media users to generate disinformation. As part of this, cybercriminals, hackers and unethical Internet users generating disinformation take advantage of security gaps in information systems, exploit diagnosed inadequacies in cyber security tools operating in the aforementioned social media sites. Thus, it is necessary to conduct relentless monitoring of information traffic on these portals, to identify cybercriminal, hacking, fake news and disinformation generating activities, and to improve cyber security systems, instruments, tools as efficiently and quickly as possible.
In view of the above, what prevails in recent times? Do new technologies rather help cyber criminals, hackers and foul Internet users generating disinformation, or do they rather help the development of social media portals and the improvement of cyber security systems?
In view of the above, I address the following question to the esteemed community of scientists and researchers:
In your opinion, does the development of new online media, including online social media and the new technologies Industry 4.0 implemented into these media, including the use of artificial intelligence in these media, increase the issue of objectivity and transparency of information or rather generate more disinformation?
Does the development of online media increase the issue of objectivity and transparency of information or rather generate more disinformation?
What is your opinion on this topic?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Warm regards,
Dariusz Prokopowicz
Counting on your opinions, on getting to know your personal opinion, on a fair approach to the discussion of scientific issues, I deliberately used the phrase "in your opinion" in the question.
The above text is entirely my own work written by me on the basis of my research.
Copyright by Dariusz Prokopowicz
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Musliyu Raufu: You are correct that there is no true impartiality, that is not possible with many events and issues which are matters of opinion rather than fact. What has happened in recent years is that the editors of public media have been usurped by the owners and opinions expressed are less democratic. None of the western media have criticised the sham that is climate change propaganda, wonder why?
Any censorship of the internet needs to be done carefully: yes make obscene or violence support illegal, but do not allow the Fat Controller to stop debate.
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What is also known as marketing memes
A marketing technique that can be used in social media marketing and take advantage of the trend advantages
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Metaverse in Buisness. A virtual platform (human mimic) can take decision and predict the future outcome.
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Aim of the study
To analyse the impact of social media marketing on sales and promotion of hotels.
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Yes, the incorporation of social media marketing tools can help businesses create new sales and promotion opportunities. Here are some specific examples:
  1. Social media scheduling tools
  2. Social media analytics tools
  3. Social media monitoring tools
  4. Social media listening tools
  5. Social media automation tools
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Dear ResearchGate Community,
I am conducting an important study for my master's thesis on the impact of social media marketing on brand loyalty in the beauty industry. If you engage with beauty products, even simply using everyday items like shampoo or shower gel, your perspective could provide invaluable insights. The questionnaire is designed to be engaging and should take around 10 minutes to complete. Please take a moment to share your thoughts and experiences through the link below. Your participation is anonymous, and the data will be used strictly for academic research. Thank you for contributing to this exploration of an evolving field!
Best Regards,
Nakisa Hosseini.
MBA student at Maastricht University.
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Thank you so much
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Artificial Intelligence (AI) is revolutionizing the way businesses approach social media marketing. As the world becomes more digitally connected, the vast amount of data generated by social media platforms poses both challenges and opportunities for marketers.
This is where AI steps in, providing invaluable insights, enhancing customer engagement, and optimizing social media strategies like never before.
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Artificial Intelligence (AI) has a significant impact on the social media market, transforming how users interact with platforms, how companies engage with their audiences, and how content is created, curated, and distributed. Here's how AI is related to the social media market:
  1. Personalized Content: AI algorithms analyze user preferences, behaviors, and past interactions to deliver personalized content feeds. This enhances user experience and keeps them engaged on the platform.
  2. Content Recommendation: AI-powered recommendation systems suggest relevant content to users, increasing the time spent on social media platforms and driving user engagement. These recommendations are based on factors like user interests, demographics, and browsing history.
  3. Chatbots and Customer Service: Social media platforms and businesses use AI-powered chatbots to provide instant responses to user queries, addressing customer service needs efficiently. This improves user satisfaction and enhances brand-customer interactions.
  4. Content Creation and Curation: AI tools can generate and curate content, from suggesting captions and hashtags to creating images and videos. This streamlines content creation for users and helps maintain a consistent posting schedule for businesses.
  5. Sentiment Analysis: AI can analyze user sentiment and emotions expressed in posts, comments, and messages. This enables businesses to gauge public opinion about their brand or products and adjust their strategies accordingly.
  6. Social Listening: AI-driven social listening tools monitor conversations and discussions across social media platforms, helping companies gather insights about customer preferences, industry trends, and competitor activities.
  7. Ad Targeting: AI analyzes user data to create detailed profiles, allowing advertisers to target specific audiences with relevant ads. This improves the effectiveness of advertising campaigns and maximizes return on investment (ROI).
  8. Fake News and Misinformation Detection: AI algorithms can detect and flag fake news, misleading content, and online scams, helping to maintain the integrity of information shared on social media platforms.
  9. Trend Prediction: AI can analyze patterns and trends in user behavior and content consumption to predict emerging trends and topics. This helps content creators and businesses stay ahead of the curve.
  10. Influencer Marketing: AI tools identify and analyze potential influencers based on their content, engagement rates, and audience demographics. This assists brands in finding the right influencers to collaborate with.
  11. Content Moderation: AI helps identify and filter out inappropriate, offensive, or spammy content, maintaining a safe and positive user experience on social media platforms.
  12. Data Analytics: AI-powered analytics tools provide detailed insights into user behavior, engagement metrics, and content performance. This data helps businesses refine their strategies and make informed decisions.
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How can the implementation of artificial intelligence help in terms of the automated process of analysing the sentiment of the content of posts, posts, banners, etc. posted by Internet users on popular online social media, analysing changes in opinion on specific topics, changes in trends of general social awareness, etc. conducted using computerised Big Data Analytics platforms?
How can the computerised analytics system architecture of Big Data Analytics platforms used to analyse the sentiment of Internet users' social media activity be improved using the new technologies of Industry 4.0, including but not limited to artificial intelligence, deep learning, machine learning, etc.?
In recent years, analytics conducted on large data sets downloaded from multiple websites using Big Data Analytics platforms has been developing rapidly. This type of analysis also includes sentiment analyses of changes in Internet users' opinions on specific topics, issues, opinions on product and service offers, brands of companies, public figures, political parties, etc., based on verification of thousands of posts and comments, answers given in discussions posted on social media sites. With the ever-increasing capabilities in terms of computing power of new generations of microprocessors and the speed of processing data stored on increasingly large digital storage media, the importance of increasing the scale of automation of the processes carried out during the aforementioned sentiment analyses is increasing. Certain new technologies of Industry 4.0, including machine learning, deep learning and artificial intelligence, are coming to the aid of this issue. I am conducting research on the process of sentiment analysis of the content of posts, posts, banners, etc. posted by Internet users on popular online social media, analysis of changes in opinion on specific topics, changes in trends of general social awareness, etc. conducted using computerised Big Data Analytics platforms. I have included the results of these studies in my articles on this subject. I have also posted these articles after publication on my profile of this Research Gate portal. I would like to invite you to join me in scientific cooperation on this issue.
In view of the above, I address the following question to the esteemed community of scientists and researchers:
How can the implementation of artificial intelligence help in terms of the automated process of analysing the sentiment of the content of posts, posts, banners, etc. posted by Internet users on popular online social media, analysing changes in opinion on specific topics, changes in trends of general social awareness, etc. conducted using computerised Big Data Analytics platforms?
What do you think about this topic?
What is your opinion on this subject?
Please respond,
Please answer with reasons,
I invite you all to discuss,
Thank you very much,
Warm regards,
Dariusz Prokopowicz
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Salesforce Tableau puts AI in driver’s seat for big data
“Data-driven” is a mantra for countless organizations, but it’s a back-seat driver, useful only to the extent that decision-makers can parse and interpret it and comprehend its implications.
Indeed, a 2022 survey-based study from strategy firm NewVantage found organizations continue to struggle to become data-driven, with only 26.5% reporting having achieved this goal, and only 19.3% reporting having established a data culture.
Business software titan Salesforce said a raft of enhancements to its Tableau project management platform will help decision makers live up to the phrase “data driven” by making big data more user-friendly. The company said the changes feature automation to processes and new integration features meant to make data easy to visualize, manipulate and share on Slack, its hub for communications, collaboration and customer engagement...
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Hi,
I conducted a survey where all the question items corresponded to the components of each variable I wanted to measure. I consolidated these components following a literature review. I built the survey with 5-point Likert scale questions.
I'm measuring the impact of an independent variable on a dependent variable, and I am considering a linear regression analysis.
My question is, how can I combine all those components of independent variable into one? I have read that averaging is a frequently used method if all components measure the same but I am a bit worried that all components may not have the same weight or influence determining the outcome.
Would you have any recommendations on this topic? I'm happy to read any research articles
Thanks for your help
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You can use factor analysis to group these items
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Social media and their use in tourism What can be suggested about the practical use of social media marketing theory and its application in the travel agency situation?
I am writing an article in this field, if you have any information, please help?
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Social media has altered the landscape of marketing in the leisure and hospitality industry. Most travelers determine their travel plans based on reviews and social media shares, making online customer service a crucial part of building a positive brand reputation. The prevalence of social media has disrupted traditional customer service models -- for hotels and travel agencies alike. By curating positive reviews and encouraging social shares, hospitality brands can leverage social media to build positive brand awareness, increase brand loyalty, and display just how much their accommodations and activities have to offer.
Travel research transformed
Rise in social sharing
Enhanced customer service
Reshaping travel agencies
Changing loyalty programs
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Dear All,
as now a days social media marketing is booming like any thing, and every one talk about its advantages, i was wondering does its have any disadvantages?
Can you please mention or explain disadvantages of social media marketing.
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Hello everyone, i am currently writing my bachelor thesis on the topic of experience staging in tourism through influencer marketing.
Do any of you happen to have any interesting journals on this topic?
For example:
  • Advantages and disadvantages of influencer marketing
  • Opportunities and risks for a destination
  • Why which social media channels are popular?
  • How influencer marketing affects tourist foot traffic?
Or anything related to these topics?
I would be very grateful for some interesting inputs.
Thanks in advance
Elisa
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Quirk's Reviews is a great site for marketing research articles and blogs.
Search the site for material relevant to your thesis.
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Customer reviews on social media play a critical role in the decision making (i.e., pre-purchase) stage in the customer journey. Therefore, it is critical for a brand to measure customers' perception of the quality of the reviews available across the brand's social media platforms, such as reviews on the brand's Facebook page. The following study has developed and empirically validated a construct called 'Social Communications' (SOCM) that brand managers and researchers could use to measure the quality of a brand's customer reviews. They define 'Social Communications' as the customer’s evaluative judgment of peer user endorsements of a brand across any channels. The four items for measuring the construct are (replace XYZ with the brand's name):
  • SOCM1: Customer reviews of XYZ across all channels are accurate.
  • SOCM2: Customer reviews across XYZ’s channels make me feel confident to buy from XYZ.
  • SOCM3: Online posts by other customers make me feel confident to buy from XYZ.
  • SOCM4: Customer reviews of XYZ across all channels are trustworthy.
Review the article for further details (open/free access): Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal. (2022). Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact. Journal of Retailing, https://doi.org/10.1016/j.jretai.2022.03.003
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Thanks
Kim Viljoen
. This construct (social communication) is one of the nine first-order dimensions in the newly developed 36-items OCX scale in this JR paper. We had to keep the number of items per dimension limited to 4 to manage the total number of items in the scale, and to achieve good model fit. Because OCX is a reflective-formative model, future studies could expand any dimension if their study focuses on exploring that dimension further.
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Greeting!!!
Would like to create network of academic research collurators within the field of HCI, Persusasive technology, gamification, technlolgy enhanced learning, social media, marketing, accounting, networking, and an interdiscplinary research are welcome.
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Good idea, professor.
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I am doing my post graduation in marketing. I need to submit my dessertation on marketing field and I want to do it on social media platforms so guys pls suggest me with a topic
Thank you
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To read previous research is the best start. You fomulated the keywords so just search for the articles in your university database. It will help you to find a gap and problem, as well as to formulate the aim and RQ.
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i think that there many things drive us to differentiate between a social media performance and site performance especially when we discuss determination of clients needs or behaviour understanding
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Along with social media marketing, digital marketing includes various other strategies like email marketing, search marketing, display advertising (through pop-ups etc.), website marketing, content marketing, influencer marketing. However, social media marketing is most commonly used strategy of digital marketing.
Digital marketing simply puts together marketing through all digital channels whether internet-based or non-internet-based
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Dear friends
We are working on a study of customer culture in the social media market, and for accurate analysis, we need surveys of people of different nationalities and cultures.
Please help advance this research by completing the attached questionnaire.
Thank you very much in advance for your time for this research.
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I did it, I wish you finish it soon.
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Does any of you examine correlations between the profile of interests, between the environment of raising children and youth and the type of social networking site and the thematic profile of websites, types of social media sites, their specific thematic subpages?
In my opinion, this may be interesting research. It is worth exploring correlations between the profile of interests, between the environment of bringing up children and youth and the type of social networking site and the thematic profile of websites, types of social media websites, their specific thematic subpages. In this respect, there may be strong correlations that are worth investigating scientifically. Interesting may also be correlations between the development of children's and teenagers 'interests and the websites of social media portals viewed and certain types of thematic and group websites focusing on particular Internet users' environments.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
Does any of you examine correlations between the profile of interests, between the environment of raising children and youth and the type of social networking site and the thematic profile of websites, types of social media sites, their specific thematic subpages?
Please reply
I invite you to the discussion
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In recent years, the dynamic development of popular social media portals, which a significant part of children and adolescents browse every day on smartphones, has a significant impact on the profile of interests of children and adolescents. Recently, there is more and more data suggesting the negative impact of frequent browsing of popular social media portals by children and adolescents. In publications and media reports, there are theses about the correlation between the above issue and algorithms promoting specific posts and comments posted on such popular social media portals as Facebook, Instagram, Tweeter, TikTok, etc.
What's your opinion on this topic?
I invite everyone to the discussion,
Thank you very much,
Best regards, Dariusz Prokopowicz
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Which social media portals are currently being used to the greatest extent in business, for example in internet marketing, in order to present the offer of products and services, present the mission and perspectives of the company's development, improve the company's brand image?
Please reply
I invite you to the discussion
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Dear Main Al-Dalahmeh,
Yes, these are the leading social media whose business success is determined mainly by poorly implemented internet marketing. What do you think about it?
Thank you very much,
Best regards,
Dariusz Prokopowicz
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Should social media portals be used to promote nature protection, including, among others, protection of natural biological ecosystems, protection of biological biodiversity, reclamation and restoration of biological ecosystems, development of green areas, afforestation of areas degraded by industrial development?
New, online media, including social media portals, should be engaged to promote the need for development of ecological activities, including the need to protect and develop forests and other issues related to environmental protection, protection of natural, biological ecosystems. Due to the progressing global warming process, with ever-emerging climatic disasters and weather anomalies, with increasingly drought, shrinking arable areas and areas of natural greenery, there is a growing need to increase expenditure on nature conservation and reclamation of areas devastated by human development of civilization .
As the importance of social media portals as sources of information is growing among children and adolescents, these portals of new online media should be used to promote the idea of ​​developing pro-ecological activities, the necessary development and implementation of ecological innovations into economic processes, development of renewable energy sources, excellence in waste segregation techniques , resignation from the use of non-biodegradable plastic from packaging, in addition to activation for the development of recycling, development of organic farming, reduction of greenhouse gas emissions from various production processes, to the development of electromobility, nature protection also in urban parks, and also to promote the idea of ​​area development forestry, afforestation needs of areas degraded by the development of industry and protection of natural sites of biological ecosystems, such as ecosystems of rainforests, including, among others, the largest areas natural forest ecosystems, i.e. rainforests of the Amazon. To this end, social media portals should be increasingly used.
In view of the above, social media portals should be used as key marketing tools in planning and implementing social campaigns that promote the need to protect nature, including natural bilogic forest ecosystems, but also others, such as urban park ecosystems, for example, putting houses for birds and for insects , resignation of grass till the flower meadows needed for pollinating insects, etc. It is also necessary to also promote the protection of aquatic ecosystems, ie ecosystems of rivers, lakes, seas and assessments, which are increasingly polluted and also change biologically under the impact of the ongoing global warming process. Social media portals should be used to promote the need to implement sustainable economic pro-ecological development based on the philosophy of transformation of the classical economy in green economy into economic processes.
Of course, one of the most important elements of the necessary proecological reforms is also the need to protect natural clumping ecosystems, the need for their reclamation and reconstruction in the areas devastated by industrial development and the need for afforestation development both outside built-up areas and in urban agglomeration areas. This type of necessary pro-ecological activities should be promoted on social media portals. The state should finanate this type of social campaigns conducted in new online media, in particular in social media portals. Apart from state institutions, also various non-governmental organizations, social organizations should run such campaigns on social media portals, because such social campaigns conducted through social media portals using viral marketing instruments do not have to require the involvement of large financial resources.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
Should social media portals be used to promote nature protection, including, among others, protection of natural biological ecosystems, protection of biological biodiversity, reclamation and restoration of biological ecosystems, development of green areas, afforestation of areas degraded by industrial development?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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Yes, Nowadays Social Media is very powerful mechanism, You can change the political regime using social media. Therefore by sharing nature conservations themes people will be naturally change their mentality towards protection of environment.
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Is it for children and young people to limit, limit the use of smartphones?
Should I fully control the use of smartphones by children and adolescents?
If children or adolescents use smartphones for learning, as a tool to support education processes, communication with schoolchildren and friends, and if these devices use new online media from time to time, this may not be positively assessed. However, if divides or young people from smartphones use many hours a day, among other things, viewing advertisements on social media portals and worthless memes and films, then it can have a destructive effect on the intellectual and psychological development of children and adolescents. In this situation, the use of smartphones by children and teenagers should be limited and controlled by parents, guardians and teachers.
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Yes, definitely.
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The database of a social media portal such as Facebbok is already a powerful collection of information. Some research centers specializing in the use of Big Data datasets downloaded from social media portals through sentiment analysis, develop reports that can help in forecasting phenomena and processes in the future.
Medicine is one of the areas in which there are great possibilities in this matter. For example, insurance companies and commercial banks granting loans may be interested in information shared by users on Facebook and, possibly, also on other social media portals.
Apparently, some insurance companies and commercial banks during the analysis of a submitted insurance or credit application review the information content of accounts, applicant profiles, potential customer, contractor posted on social media portals. Does anyone from you conduct research in this field? Does anyone of you have scientific publications with research results in this field?
In the context of the above issues, I am asking you the following question:
Is the information about users on Facebook a source of data for companies, potential contractors?
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I am agreeing with your suggestions
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Could you please recommend a good topic for my MBA-Dissertation mainly around Pharmaceutical marketing. I believe the Covid-19 will significantly impact the way Pharma marketing operated earlier.
The brand managers/digital marketers would probably struggle to figure out the balanced operating model in a post COVID-19 world to commercialize their brand in a highly regulated space (B2B2C) which was primarily driven by sales reps. It would be interesting to know how pandemic has transformed the prescriber behavior and will they be open for sales reps visits which remained virtual for considerable time.
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The global pandemic has caused pharma companies to invest massively in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Once the global emergency ends, this trend will continue. Why not do research on something related to "COVID-19 and the digital pharma marketing revolution"
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The future of marketing development in social media
Marketing in social media is still a very developing field in the field of marketing techniques used on the Internet. On the one hand, some of the largest online technology companies have built their business concept on social media marketing or are entering this field.
On the other hand, there are startups of technology companies acquiring data from the Internet and processing information in Big Data database systems for the purpose of providing information services to other entities as support for strategic and operational management, including planning advertising campaigns.
Therefore, the question arises:
What tools for social media marketing will be developed in the future?
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Nowadays, events are much more than mere gatherings. Instead, they are a place where you can promote your brand to spread your business ideas.
In many situations, you can meet like-minded people and form valuable relationships. However, you need to have a viable promotion plan, as well as a way for people to network at the event itself.
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I am a student trying to write a marketing essay, and I found the topic of standardization versus adaptation is really interesting. But I still don't have any clue about the specific question that I can work on. This topic seems to be very well developed and I don't know if there is still a gap left for a not-so-clever student like me.
Do you have any suggestions? I am quite interested in social media strategy though, do you think it would be an appropriate topic in this area?
Thank you.
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I do agree with the expert views about perfectly answerd
you can also find some more details on
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What kind of scientific research dominate in the field of Functionality and applications of smartphones?
Please, provide your suggestions for a question, problem or research thesis in the issues: Functionality and applications of smartphones.
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Privacy... Smartphones are becoming some of our most trusted computing devices. People use them to store highly sensitive information including email, passwords, financial accounts, and medical records... Huang, Y., Chapman, P., & Evans, D. (2011, August). Privacy-Preserving Applications on Smartphones. In HotSec.
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Dear Profs, Associate Profs, and Assistant Profs,
I graduated with a Ph.D. in Marketing from Graduate School of Business, Universiti Kebangsaan Malaysia (GSB-UKM) in 2019. GSB-UKM is an AACSB-accredited business school.
Then, I launched my own digital marketing agency in Norway in July 2019 and moved to Norway. However, my passion lies in conducting research.
I am very proactive in conducting research and very good at teaching.
I am actively looking for a Postdoc position in the area of Marketing.
Could you please let me know if you need a Post-Doctoral student?
Best Regards,
Amin Ansary
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The continuous increase of online users, have given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus and YouTube to promote their product, service or brand worldwide. Increase of consumer engagement in online social activities forced companies to integrate social media factors into their marketing strategy.
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I'm looking for Uni-dimensional scales for measuring motivation towards using social media. Or simply social media motivation. In context of social media marketing and Luxury fashion Brand's brand equity
If there are available any such scales. Kindly guide or share link or reference for citation.
Thanks
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Dear Uzair Farukh Mughal,
Are there any Uni-Dimensional scales available for social media motivation?? Or simply motivations to use social media in context of luxury brand? I think trial and error would be the best method to answer this question. Apply the various methods that you have mentioned and depending on the results that you achieve you will be able to get an answer to your question. Thereafter, i.e. in the long range generalizable conclusions can be drawn by conducting large scale scientific research.
Best Regards
Desalegn Abraha
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I have a paper titled "The impact of social media marketing on urban youths' brand loyalty". I am looking for potential South Asian journals Where I can publish this.
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Contact me using this E-mail: shahwanyousef@yahoo.com
and I will send it to you
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Hi
What title would you suggest for a PhD dissertation for a PhD student in Marketing Management with a focus on the SMM (Social media marketing) concept model for small businesses?
Please state the title in full.
The student also needs to have access to several similar dissertations for each suggested topic.
Thanks.
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Thanks dear Bodh
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What is advertising skepticism? Are there any scales available to measure it?
How advertising skepticism mediates relationship between social media marketing activities and Consumer based brand Equity.
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Advertising skepticism is a biased opinion or most clearly an inhibition towards the perception of consumers while designing or delivering content. this may vary from one culture to another or from segment to another within the same culture.
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I couldn't find Social media marketing uni dimensional item scales. Kindly recommend or share with me articles having only uni dimensional measurement scales of Social media marketing to check its impact on Consumer based Brand Equity with Advertising Skepticism, Motivation to use Social Media and Ethical Consumption as parallel Mediations.
Kindly help me in finding scales.
Thanks
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لابد من خلق نماذج محدد وتصنيفات خاصة لكل موقع او تطبيق ثم ايجاد سيرفرات تساعد على التوزيع
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The Internet has been developing only for 3 decades becoming the main global information medium and the environment for creating new types of websites and innovative, technological startups that are successful in business if they offer attractive information services. Examples of companies that initially as startups and now as large technology companies have achieved spectacular business successes are corporations offering Internet information and marketing services in the environment of created and developed social media portals.
Currently, there are many, at least several dozen globally operating social media portals, several of which have gained a large, minimum percentage or larger share in the market of information and marketing internet services. Globally, these markets are dominated by several social media portals that have specialized in a specific profile of information and / or information offered to a particular segment of Internet users. Social media portals dominating globally include: Facebook, Instagram, Tweeter, LinkedIn, Google+, YouTube, Pinterest and others. Among the Internet users, the largest segment of the recipients of information services for social media portals are young people, many of whom are still students of primary and secondary schools as well as students studying at universities. As a result, social media portals used as a communication medium by students are increasingly becoming an instrument supporting the learning process.
Due to the above, the dynamic development of social media portals on the Internet is currently underway. For young people using smartphones, social media portals are one of the main sources of information. Probably the next stage in the development of social media portals will be the implementation of artificial intelligence to these portals and to search engines and the creation of applications of the type of interactive advisors on individual Internet information pages. New technologies of computerized, advanced information processing, technologies typical for the current fourth technological revolution, known as Industry 4.0, are increasingly integrating and functioning in the Internet environment.
The current technological revolution, known as Industry 4.0, is determined by the development of the following technologies of advanced information processing: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. These technologies are successively implemented to developed social media portals. Due to the development of applications of these advanced information processing technologies, new types of computerized teaching instruments are created in educational processes, and educational systems also undergo technological transformation and Education 4.0 is defined.
Do you agree with my opinion on this matter?
Therefore, I am asking you the following questions:
- Does the development of social media portals affect educational processes in schools and universities?
- How will education change in the future due to the development of smart social media portals?
- How can this development affect education, pedagogy and education in the future?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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Social media has become an integral tool for medical societies, hospitals, and advocacy groups. These groups are using social media to engage, teach, and connect, and they play an important role in providing accurate, vetted health information. In addition, organizations have realized that encouraging live-tweeting or blogging of conferences provides opportunities for wide dissemination of content... Sutherland, S., & Jalali, A. (2017). Social media as an open-learning resource in medical education: current perspectives. Advances in medical education and practice, 8, 369.
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What are the determinants of improving the marketing activities of enterprises through the use of advanced information, teleinformation, communication, Internet and advanced information processing technologies?
In my opinion, the development of Internet information services will be determined by technological progress in the field of new ICT technologies and advanced data processing techniques typical of the current technological revolution, known as Industry 4.0.
The development of information processing technology in the era of the current technological revolution determined by Industry 4.0 is determined by the application of new information technologies, for example in the field of e-commerce and e-marketing. These solutions are the basis for business success of the largest Internet technology companies that offer on the Internet information retrieval services, data collection and processing in the cloud (eg Google) and providing information services on developed social media platforms (eg Facebook, Instagram, YouTube, Tweeter, LinkedIn, Pinterest, and others).
The current technological revolution known as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. The mentioned information technologies in connection with the improvement of ICT and communication technologies, with the progressive process of increasing computing power of computers will become an important determinant of technological progress in various branches of industry in the coming years.
On the basis of the development of the new technological solutions in recent years, dynamically developing processes of innovatively organized analyzes of large information sets stored in Big Data database systems and computing cloud computing for applications in such areas as: machine learning, Internet of Things, artificial intelligence are dynamically developing, Business Intelligence. Added to this are additional areas of application of advanced technologies for the analysis of large data sets such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is made according to the V4 concept, ie Volume (meaning number of data), Value (large values ​​of specific parameters of the analyzed information), Velocity (high speed of new information appearing) and Variety (high variety of information).
The advanced information processing and analysis technologies mentioned above are used more and more often for marketing purposes of various business entities that advertise their offer on the Internet or analyze the needs in this area reported by other entities, including companies, corporations, financial and public institutions. More and more commercial business entities and financial institutions conduct marketing activities on the Internet, including on social media portals.
The abovementioned information and communication technologies combined with the improvement of ICT techniques and the implementation of Business Intelligence analytics to the processes of economic and financial, economic, macroeconomic and market analyzes may be instrumental to efficient and effective management of economic, investment and enterprises processes, including analyzes carried out for the purpose of improving marketing activities in enterprises.
More and more companies, banks and other entities need to conduct multi-criteria analyzes on large data sets downloaded from the Internet describing the markets on which they operate, as well as contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, develop customized reports that are the result of multicriteria analyzes of large data sets obtained from various websites and from entries and comments on social media portals.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
What are the determinants of improving the marketing activities of enterprises through the use of advanced information, teleinformation, communication, Internet and advanced information processing technologies?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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Marketing 4.0 emerged in consequence of various changes sourced from intense global competition, new type of consumers and rapid development in technologies (Vassileva, 2017). Actually, whether it is a new phenomenon or it is a modification of existing marketing implementations is discussed in the literature (Jara et al., 2012, p. 854; Tarabasz, 2013, p. 129; Nowacki 2015, p. 315). Like previous marketing concepts, customers are still the center of the marketing activities however; the difference lies behind the market conditions. Marketing 4.0 is operated in extremely cybernetic marketing system in which business transactions and customer activities can be monitored in real time (Dholakia et al., 2010, p.497). Marketing 4.0 focuses on satisfaction of customers’ needs and desires like first two generations and it tries to create value for all entities like third generation. In addition to them, it offers a direct interaction of consumers with products with enhanced technology (Jara et al., 2012, p. 854). Consumers can either display the features of the product or purchase it by scanning matrix barcode, radio frequency identification (RFID) and near field communication (NFC) tags themselves.... BAŞYAZICIOĞLU, H. N., & Karamustafa, K. (2018). Marketing 4.0: impacts of technological developments on marketing activities. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, 8(2), 621-640.
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Do you think artificial intelligence will be implemented in social media portals?
What are the effects of artificial intelligence implemented on social media portals?
Please, answer, comments.
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Dear Debrayan Bravo Hidalgo, Thank you for participating in the discussion. A very inspiring and interesting answer. Thank you very much for participating in this discussion and for a substantive, constructive reply. Yes, the importance of artificial intelligence and its application in the development of social media technology has been steadily growing in recent years. Best regards,
Dariusz Prokopowicz
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Hi all, so much has been said and written about the role of influencers in influencer marketing. So far, most studies focus on influencers in terms of their number of followers, thus we have nano, micro, macro, etc....
In a recent study ( Himelboim, I., & Golan, G. J. (2019). A social networks approach to viral advertising: The role of primary, contextual, and low influencers. Social Media+ Society, 5(3), 2056305119847516. ), my coauthor and I provide a new perspective on how influencers can be conceptualized beyond their level of followership.
I would love to hear about any recent study (or any MUST READ study) that deals with different types of social media influencers.
Thanks
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Facebook is a marketing communications platform. what messages are being communicated by Facebook is what you're investigating. your framework has to indicate that.
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You should analyze the sample's satisfaction with the products first, and then decide the other steps. You can use SWAT analysis.
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For my thesis, I am explicitly looking for studies that deal with the motivation for brand related ugc. I can also use general literature for creating ugc if they are up-to-date. It would help me a lot. Thank you
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Hi Alex,
In case you are still working on the topic, I suggest that you also turn your attention to the sphere of UGB: user-generated branding. Also, it could be helpful to look at the literature on co-creation and on brand co-creation. That might open up new avenues for you.
Best wishes,
Samuel
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We are using the social media (FB, blog, and twitter) as an advocacy tool for our community research interventions. We have challenges of penetration into the main stream marginalized population with limited literacy. We're using innovative approaches for every campaign. I'm very interested to know about the functional types of social media related to community based research.
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human safety spaces, freedom thought, feeling arising
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What kind of scientific research dominate in the field of social media portals? What are the important topics in the field: Social media?
Social media can affect the personal lives of individual people. The sociological behavior of people is changing. Some people exchange traditional contacts with other people for contacts via social media portals. It changes the sociology of people's behavior, it affects sociological behavior, it generates new types of problems that also affect behavioral economics and the behavior of entire communities.
Please reply. I invite you to the discussion
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Can a school discussion club run on social media portals be an active didactic tool that develop critical thinking in students?
Yes, I totally agree to this concept. First of all, it should be monitored by teachers and school authorities prohibiting negative and offset remarks.
The threads of conversation and relevant answers to questions by students will boost the morale of students. The intrinsic motivation of students will accentuate while seeing their answers being READ, RECOMMENDED and LIKED. The students will opt for research and give valuable and deep insight to questions enhancing critical and collaboration skills. These two skills are termed as 21st Century Skills.
Teachers can take the social media discussion tool for discussion in classrooms and also lead students to Media Conference thereby developing leadership skills in them.
Students will be aware of the society problems and feel closer to universal problems which they are part of.
Thanks and Regards
Munira Tharwani
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Facebook is a marketing communications platform. what messages are being communicated by Facebook is what you're investigating. your framework has to indicate that.
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Holsapple, C. W., Hsiao, S. H., & Pakath, R. (2018). Business social media analytics: Characterization and conceptual framework. Decision Support Systems, 110, 32-45.
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I'm currently working on a consultancy dissertation, which requires me to consult for a real world client and write an academic paper using the experiences from the client's consultancy project as data. The topic is social media marketing audits, so I was wondering if anyone could point me in the right direction for a well recognised, industry standard methodology for conducting social media marketing audits? Any pointers, especially to peer reviewed articles, would be greatly appreciated.
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In an information society environment, the Internet is being transformed from a communication channel into an environment for staying and interacting with consumers. By gaining unlimited access to products and being able to share consumer experiences, users influence each other's consumer behavior to a greater extent than before. The user actively accesses online and aggregator sites to find out pricing, product availability from the vendor, and additional service. The consumer also reads reviews on selected online merchandise sites. After reviewing customer reviews that have already tried the product, the consumer may overestimate the importance of the attributes of the product and, as a consequence, update the new need. When making a direct purchase, the consumer receives information from the manufacturer's or supplier's website about the terms of purchase, delivery and other technical issues. Once a purchase decision is made and implemented, the consumer can share their experiences through social networking sites, producer sites, and reviews, thus generating new content that will influence the behavior of other potential consumers.
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Hello Everyone,
I am looking for people from the academic fraternity to collaborate for research in the field of Marketing or Digital Marketing, social media marketing, innovation....
The intention is to conduct some quality research and get them published in some good journal.
If someone interested, please do let me know.
Thanks!
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Can you give a few more details about the specific focus, please?
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I'm currently planning my thesis on UGC in marketing. The focus of my work is how to motivate users to post something and the influence of this form of marketing on the users. I have read the general literature. I'm just looking for a more specific approach, such as matching industries / products / user groups, as well as issues related to motivation and impact that fit into this context
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You can motivate them to join the campaign by Providing rewards. However, it may disturb your loyal customers. Users should feel that your brand are rewarding users as a friend, and you are celebrating your successes with these gifts.
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Hello!
I am interested in the field of experience economy and atmospherics and how can brands use this to leverage their social media marketing efforts.
In practitioner literature they are highlighting the trend of brands designing experiences purposively to be showcased on social media.
For example, restaurants are becoming "instagrammable" to increase the chances of customer taking photos and sharing it on social media.
Firms can design their offline space in a strategic way in order to get visitors motivated to generate user-generated-content and post it on social media, which increases the social media presence of the brand.
Although I have found a vast amount of research on experiences and atmospherics, I have not ben able to find literature related that has identified this specific gap.
Can anybody help me with this?
Does anybody know of any author that might have, even slightly, touched on this topic?
Is for my Master's Dissertation.
Thank you very much for your help.
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Thank you very much for your answer George! However, I wasn't meaning Digital/Web atmospherics but actual physical atmospherics. Like a service or restaurant design or a brand experience physical/atmospherical design.
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As we know social media has become an international product that connect all the world, but if we starting band company like Huawei, their is a consequences (ex. economically,socially). Because most users of the social media are a smartphone users. And Huawei has the second best sales in the world. Android has more than 80% of the smartphone market and a huge amount of that market is owned by foreign country(Huawei China and Samsung South Korea) The dilemma here is USA has the most of Social media market but at the same time do not have the same advantage in the smartphone market.
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Is not good
These are politically motivated
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As both concepts overlap, i'm looking for literature that deals with these aspects. Most researchers claim that the difference is in pay. However, user contributions are often incentivized, which means that this demarcation is not entirely correct.
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User-generated content is egalitarian, i.e. anyone can create content about your brand.
In influencer marketing, however, the marketer seeks out or recruits people who have influence to speak on behalf of the brand. Sometimes this is actually a recruited influencer, but sometimes it is simply placing content in specific places where key people with influence will see it and be persuaded.
So influencer marketing is purposeful, but general user-generated content is decentralized.
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What kind of scientific research dominate in the field of Social Media portals?
Please, provide your suggestions for a question, problem or research thesis in the issues: Social Media portals.
Please reply.