Media Literacy - Science topic

Introduction. The proliferation of generative artificial intelligence tools capable of producing high-quality videos that can masquerade as genuine content has raised concerns about online misinformation. This study investigates human ability to identify deepfake videos, with a focus on identification performance and the strategies employed. Method...

Abstract Purpose This study aims to investigate the potential impact of parental social media literacy (SML) dimensions on children’s digital media addiction (CDMA). Design/methodology/approach The study used a quantitative research design, specifically a survey questionnaire, to quantify the data and derive conclusions. Descriptive statistics, Pe...

Insbesondere junge Menschen sind heute in sozialen Medien und auf Streaming-Portalen einer Flut von Desinformation und rechtspopulistischer Propaganda ausgesetzt. Mit Hilfe von KI manipulierte und manipulierende Videoclips zielen auf das Politik- und Konsumverhalten der Rezipienten. Schulen und Universitäten haben auch zum Schutz unserer Demokrati...

The Nigerian media landscape is a battleground of cultural influences, where Western ideologies and indigenous perspectives compete for dominance. This study examines the tension between these two forces, analyzing how globalized media content affects local narratives, traditions, and identity. Western influence, driven by globalization and digital...

Generative AI has the potential to transform writing in schools and universities. This makes it necessary to develop training programmes for writing with AI, especially for students in teacher training. So far, however, little is known about the students' initial preconditions on which the trainings can be based upon. Evidence so far has come mainl...

In the era of the information society, the abundance of information that we are exposed to is overwhelming. The quality, verifiability, and motivational orientation of this information vary widely, making it difficult to discern what is true and what is not. This is especially true in the context of the pandemic, where social isolation has made us...

La desinformación es un fenómeno cada vez más sofisticado (Frau-Meigs 2022) y normalizado en el ecosistema digital por lo que urge implementar soluciones que refuercen la resiliencia de los públicos. La alfabetización mediática junto con la verificación son las respuestas que más impulso han recibido y la relación entre ambas disciplinas se ha estr...

Understanding personalized content and its societal implications is critical in the digital media era. This article introduces a novel information-analytical system designed to evaluate the level of knowledge among different social classes regarding personalized content in the digital media ecosystem. Utilizing data from 1213 Czech respondents, we...

The credibility of online reviews sites is questioned due to the prevalence of review manipulation, leading to decreased consumers’’ trust and satisfaction. This study aimed to examine the relationship between online reviews, consumer trust, and their influence on purchasing decisions among senior high school students. Using a descriptive-correlati...

Cyberbullying refers to aggressive behaviors that occur online, intending to hurt, especially where there is an imbalance of power in the relationship. Continuous online harassment can lead to severe emotional distress, reinforcing feelings of inadequacy and social fear, creating a vicious cycle of negative self-perception and increased anxiety. Th...

This paper critically examines communication research's evolution and future directions in Indonesia, focusing on the structural and epistemological challenges shaping the field. Drawing upon longitudinal studies conducted by Atwar Bajari, Masduki, Justito Adiprasetyo, and research data from Kominfo, this study comprehensively maps research structu...

In the 1970s, the discovery of the problem of the hole in the ozone layer represented a crucial milestone in the history of science and the environment. Scientists such as Mario Molina and F. Sherry Rowland revealed that chlorofluorocarbons (CFCs), previously thought to be harmless, could destroy the ozone layer, leading to global awareness of envi...

This paper examines the pressing challenges of widespread ignorance in terms of socio-political and economically related issues in Nigeria. Despite its rich natural and human resources, Nigeria still grapples with significant socio-political and economic challenges stemming from inadequate social orientation and functional result-oriented education...

In the context of rapidly evolving digital technologies, the dissemination of information in new media is accompanied by a number of challenges, including the proliferation of disinformation, fake news, and information pollution. Notwithstanding the growing importance of new media literacy (NML), its integration into educational programs and public...

The rise of social media has reshaped political communication, especially on platforms like Instagram, where the distinction between political news and advertisements is increasingly blurred. This study examines the ability of first-time voters in Indonesia to distinguish between these content types and explores the implications for democratic part...

Oversharing on social media has become a prevalent behavior among Generation Z, driven by psychological, social, and technological factors. This study explores the motivations behind excessive self-disclosure, using surveys and interviews to analyze its causes and consequences. Key influences include the need for social validation, fear of missing...

Media literacy is very important for marginal groups such as children, adolescents, women and the elderly. Each group has different vulnerabilities and needs related to the media. Effective media literacy must be tailored to the specific needs of each group to ensure that all members of society can participate actively and critically in the increas...

This study looks at how well people understand economic news on social media and form opinions about economic issues based on their media literacy. The research explores if media literacy helps social media users make better business decisions and prevents the spread of fake economic information. The study involves mostly young female participants....

This study is a textual analysis of political othering in the 2023 Nigerian presidential campaigns and its impact on voters' perceptions. The objectives of the study were; to ascertain the degree of religious othering used to report the 2023 presidential election campaigns by the Punch and Vanguard Newspapers, to find out the frame of ethnic/cultur...

This study investigates the role of deepfake and open-source intelligence (OSINT) in enabling disinformation campaigns and their societal consequences. Using the Deepfake Detection Challenge (DFDC) dataset for technical evaluation, social media datasets for OSINT network and sentiment analysis, and public opinion data from the Global Disinformation...

Media literacy encourages the construction of critical thinking and stimulates skills that foster a constructive attitude and use of media and information and communication technology. In recent years, programmes have been developed in educational contexts with the aim of promoting the construction of media literacy in adolescents. In the present s...

This commentary examines the phenomenon of credentialism, i.e., the overemphasis on or misuse of credentials, and its role in the decline of epistemic humility, particularly within anti-vaccine movements. Drawing on recent research by Cosgrove and Murphy (2023) and relevant case studies, this commentary explores how credentialism, when combined wit...

Zusammenfassung Informations- und Medienkompetenz ist eine zentrale Voraussetzung für Studienerfolg und wissenschaftliche Ausbildung im Kontext des lebenslangen Lernens. Infolge der digitalen Transformation muss sie den rasanten Wandel von Medienarten, Rechercheverfahren und Informationstechnik berücksichtigen. Vor diesem Hintergrund wurde die Fach...

Rapid spread of harmful misinformation has led to a dire need for effective media literacy interventions, to which educational games have been suggested as a possible solution. Researchers and educators have created several games that increase media literacy and resilience to misinformation. However, the existing body of misinformation education ga...

In an era characterized by rapid information exchange and the proliferation of misinformation, media literacy has become a crucial skill for individuals navigating digital landscapes. This paper examines the role of media literacy in combating misinformation, emphasizing its impact on society, education, and democratic processes. The study investig...

This study aims to examine media literacy in schools in Kazakhstan from the perspectives of schoolteachers and principals with a focus on diverse school settings. Conducted during the 2023-2024 academic year, the research involved three secondary schools located in rural, city, and regional levels in the southern part of Kazakhstan. The qualitative...

In recent years, social media has become the largest source of news in digging up information and becoming a place to manage and propose news. Because individuals see it as a trend to switch from traditional media to digital media. Currently, in the era of increasingly advanced and rapid information and communication technology, not only the speed...

Zusammenfassung Die vorliegende Arbeit hat den Gegenstand der Let’s Play-Videos analysiert und modelliert. In der exemplarischen komparativen Analyse von zwei Fällen (vgl. Kapitel 6 und 7) konnte gezeigt werden, dass bei der Medienpraktiken Let’s Play diverse Kompetenzen (u. a. Lesekompetenzen, Schreibkompetenzen, Medienkompetenz etc.) sowohl für p...

Zusammenfassung In diesem Kapitel werden grundlegende Vorüberlegungen darüber angestellt, wie Kinder und Jugendliche in Medienwelten aufwachsen. Die in der Forschungsliteratur verwendeten Begrifflichkeiten, darunter Mediensozialisation, Medienbildung und Medienkompetenz, werden für diese Arbeit ausdefiniert.

A disseminação de fake news no ambiente digital tem se tornado um problema significativo, especialmente no contexto escolar, onde pode potencializar práticas de cyberbullying e afetar negativamente os alunos. A presente pesquisa investiga o impacto da desinformação como ferramenta de violência digital na educação, analisando como notícias falsas po...

In Africa, AI development and deployment in healthcare, agriculture, education, finance, politics, and the socio-cultural life of the people are increasingly visible. AI creation and implementation are daily transforming the lives and cultures of the people of Africa in different ways. This paper, therefore, sets out to investigate the relationship...

Este estudio explora el uso de la gamificación como estrategia didáctica para promover la Alfabetización Mediática e Informacional (AMI) en estudiantes de secundaria en Costa Rica, a través de un taller gamificado en la plataforma "Classcraft". Los participantes reportaron un aumento en su comprensión del tema, así como un alto nivel de satisfacció...

This study proposes a three-phase professional development (PD) program for middle school science teachers and aims to investigate their engagement with the Socioscientific Issue and Model-Based Learning (SIMBL) framework. It follows a multiple-case study design, and the main data sources of the study are semi-structured interviews, while the secon...

This paper examines the interplay between digital rhetoric and algorithmic bias on social media platforms, focusing on how they shape public discourse and intensify political polarization. Drawing on a mixed-methods approach that integrates quantitative data mining, qualitative interviews, and comparative case studies, we investigate how platform a...

This article explores the philosophical and pedagogical foundations of media literacy in the modern information society. It analyzes key methods for fostering critical thinking and the role of philosophy in shaping value orientations. The study highlights how media literacy influences public consciousness, enabling individuals to critically assess...

Conspiracy theories have gained increasing attention in recent years, particularly in education, as they influence individuals’ decision-making and attitudes. To address this issue, we aim to adapt the Generic Conspiracist Beliefs Scale (GCBS) into Turkish and explore its relationship with critical thinking, information literacy, and media literacy...

The article herein examines the multifaceted challenges of misinformation and disinformation in the media landscape, with a focus on strategies to enhance media literacy among adults. The primary objective of this study is to examine the prevalence, characteristics, and impact of disinformation and misinformation in media within the internet societ...

In an era dominated by rapid information exchange, memetic cognition has emerged as a defining feature of how humans process and transmit ideas. The modern world is inundated with complex information, yet individuals increasingly engage with knowledge through highly compressed, symbolic, and emotionally charged units—memes. This cognitive shift is...

Despite the growing influence of social media on both professional and personal lives, there is a noticeable lack of research on media literacy related to the perception of body image. This study aims to fill that gap by exploring well-being and the factors that support it. The sample included 520 students from both STEM (science, technology, engin...

Exploring the dynamics of online fake political news, media literacy, and political engagement among university students in Kwara State. The information sphere in Africa and Nigeria, in particular, has evolved with the pervasive influence of social media. This has constantly brought to the fore, the pressing concern about fake news which unarguabl...

Данная статья исследует тройную логику производства и распространения международных фейковых новостей в китайских социальных медиа, рассматривая технологии, платформы и пользователей как ключевые элементы этого процесса. Особое внимание уделено роли искусственного интеллекта, алгоритмов платформ и националистических настроений в формировании и расп...

In today's rapidly evolving educational landscape, students' academic and holistic development relies heavily on the interplay of media literacy, technological adaptation, and the proactive cultivation of 21st-century skills by teachers. This study sought to examine the levels of media literacy, technological adaptation, and 21st-century skill prac...

Objectives: This research aims to analyze the influence of media literacy levels on religious moderation among millennial generations in Bulukumba Regency. This study classified as causal associative research based on the independent variable of media literacy (X) on the dependent variable of religious moderation (Y). Methods: The population and sa...

Following the legalization of cannabis in Thailand, there has been a rise in usage, especially among adolescents, due to inadequate health literacy and a perceived low risk, highlighting the need for school-based health education programs to reduce harm. These initiatives can alleviate cannabis abuse and promote responsible decision-making, benefit...

This paper presents a comprehensive analysis of deepfake technology and its multifaceted impacts on society, privacy, trust, and information integrity. Deepfakes, synthetic media generated using AI-powered algorithms, pose significant challenges to individual privacy, societal trust, and the integrity of information. To explore these issues, we emp...

Social media has become a primary platform for Generation Z to access various types of information, including health education. This study aims to analyze the impact of health education content on social media on behavioral changes towards a healthy lifestyle among Generation Z. The research employs a quantitative approach through a survey involvin...

Data science as a practical science has been conceived to address tangible problems in science, technology and society. Educating students in data science goes beyond teaching about algorithms, skills of manipulating data sets, selecting and applying appropriate analyses, and creating and interpreting visual representations of data. It also involve...

Artificial intelligence (AI) and automated technologies have made great inroads into tertiary education across the globe including Nigeria. Communication and Media Studies is one of the areas where the impact is already being felt as students rely on automated technologies to generate content for their class assignments and projects. With the unbun...

Data science as a practical science has been conceived to address tangible problems in science, technology and society. Educating students in data science goes beyond teaching about algorithms, skills of manipulating data sets, selecting and applying appropriate analyses, and creating and interpreting visual representations of data. It also involve...

Introduction There is emerging evidence that the social media industry contributes to adverse health outcomes by shaping the digital food environment for children and adolescents (aged 0–18). The aim of this scoping review was to determine the extent of research on how the social media industry, including the broader online landscape, influences th...

Although the term streaming is polysemic, nowadays it is generally understood as real time communication between broadcasters of information (or streamers) and their community, through popular platforms such as Twitch or YouTube Live. As there is a lack of knowledge about the educational impact of this kind of streaming on higher education, the mai...

The book "Family and Educating the Child on Dealing with New Media" explores the crucial role of the family in guiding children's interactions with digital and social media. It examines how new media influences children's cognitive, social, and emotional development and highlights the challenges and opportunities that arise from their engagement wi...

Objective: The objective of this study is to examine the characteristics of data literacy, which – on the long run – promises to become a fundamental component of artificial intelligence literacy (AI literacy). Methodology: In addition to conducting a scoping review on the interrelated topics of data literacy and artificial intelligence literacy, w...

The present study has been conducted on order to identify the impact of social media towards the voter behaviour and public opinion of parliamentary election, 2025 in Sri Lanka. The main objectives of the study were to identify social media strategies impacted on the voter's behaviour and indicate the impact of strategies towards the perception cha...

RESUMEN Palabras clave: adultos mayores, Bolivia, Ecuador, alfabetización mediática, tecnologías. La alfabetización mediática e informacional, se ha constituido en uno de los retos más urgentes de la sociedad contemporánea. Por ello, este artículo permite explorar las condiciones de acceso a tecnologías y la alfabetización mediática en adultos mayo...

Images generated using artificial intelligence (AI) have become increasingly realistic, sparking discussions and fears about an impending “infodemic” where we can no longer trust what we see on the internet. In this preregistered study, we examine whether providing specific media literacy tips about how to spot AI-generated images can reduce suscep...

ABSTRAK Literasi digital menjadi keterampilan penting di era modern. Namun, banyak masyarakat yang masih memiliki kompetensi literasi digital yang rendah meskipun mereka adalah pengguna aktif internet. Hal ini berakibat pada penyebaran hoaks, rendahnya pemahaman terhadap keamanan digital, serta pemanfaatan teknologi yang belum optimal. Artikel ini...

The spread of false and hateful messages poses one of the greatest challenges in the current communication ecosystem. Although both phenomena have been widely analyzed, few studies have examined their combined effects. Using an experimental study with 404 Spanish citizens, we aim to understand the mechanism through which the credibility of false an...

Τhis study will explore how preschool students as media makers navigated the ideas and demands of a podcast for very young children within a non-media domain. The present study engages in a qualitative analysis focusing on the viewpoints of preschool students in Greece regarding values, expectations and accompanying cultures that students carry tow...

El presente estudio analizó el impacto de los medios digitales en la construcción de la opinión pública en Ecuador, específicamente como caso de estudio se escogió la provincia de Santa Elena, considerando su influencia en la percepción ciudadana sobre temas políticos, sociales y económicos. La investigación se centró en los principales medios digi...

Media literacy is of fundamental importance for democracy, as it enables individuals to better navigate the complexity of digital media, critically evaluate media content and assess the trustworthiness of media representations. By promoting media literacy, societies can counter disinformation, misinformation, oversimplifications and manipulative pr...

This study aims to investigate the key factors contributing to parental phubbing behaviors (the combination of “phone” and “snubbing”), ultimately reducing behavioral problems and promoting healthy development among preschool children. Parental phubbing refers to the phenomenon where parents neglect their children due to excessive mobile device use...

The rapid advancement of digital technologies has transformed the global media landscape, creating opportunities for inclusiveness while introducing challenges related to equity, representation, and misinformation. This article examines the intersections of media literacy, gender representation, advertising strategies, and journalism practices to a...

The 2023 general elections in Nigeria witnessed a surge in political discourse on social media platforms. Analyzing the impact of social media on the voting process can shed light on the potential of digital platforms in bridging these divisions and promoting citizen involvement. Therefore, this study sought to guide evidence-based decision-making,...

This entry examines the critical issue of misinformation within online learning environments following the COVID-19 pandemic, focusing on its types, spread, and consequences. It identifies key drivers of misinformation, such as reliance on unverified sources, limited media literacy, and emotional susceptibility during uncertainty. The entry analyse...

Increasingly, growing older is something we do alongside technologies. Often, through mobile media, our everyday practices of informal caring are being digitally mediated and mediatised. From apps such as Whatsapp to iOS Health, how digital technology is used to provide informal care in later life is poorly understood. Care operates intergeneration...

This paper is a segment of a larger dissertation exploring the impact of digital media literacy (DML) skills on the accuracy of truth discernment. The purpose of this paper is to offer broader access to the findings and contribute to the discussions of disinformation, focusing on the significance of the accuracy of truth discernment in politics and...

The all-media era is a big trend. The development of all-media technology has a profound impact on the internal and external environment of ideological and political education in colleges and universities. On the one hand, the time and space “all-weather,” the way “diversified,” the main body “extensive” provide opportunities for ideological and po...

Die Bedeutung der Medienerziehung und deren protektive Wirkung auf problematische Internetnutzung wurden im Familienkontext bereits vielfach erforscht. Eine mutmaßlich biografisch stark vorbelastete Zielgruppe, junge Menschen in der stationären Kinder- und Jugendhilfe, wurde dabei jedoch kaum beachtet. Folglich stellen sich die Fragen, inwieweit In...

Ziel der Bachelorarbeit war zu untersuchen, welchen Einfluss der soziale Status und die soziale Herkunft junger Menschen auf ihre Selbstdarstellungspraktiken – insbesondere auf Instagram – haben. Der Fokus liegt auf der Frage, warum bestimmte Bilder geteilt werden und welche Rolle dabei der soziale Status spielt. Die Literaturarbeit stützt sich auf...

The proliferation of fake news and cloned pages represents a significant challenge to the media landscape in Nigeria, influencing public trust, information integrity and societal cohesion. This study critically examines the consequences, solutions and theoretical underpinnings related to these phenomena. Through a comprehensive review of recent lit...

This study examines the role of community media in promoting social cohesion and empowerment among Adivasi communities in India. Utilizing a descriptive qualitative approach rooted in perception phenomenology, the research incorporates Social Identity Theory and Empowerment Theory to explore how community media enhances cultural identity, agency, a...

Die Förderung von Digitaler Teilhabe für alle Menschen stellt eine zentrale Entwicklungs- und Handlungsaufgabe im Sozial- und Wohlfahrtswesen dar (Sürgit, 2020). Dabei wird die Eingliederungshilfe in der fachlichen Arbeit in mehrfacher Weise mit der digitalen Transformation konfrontiert. Die Lebensbereiche der Klient:innen wandeln sich, und soziale...

This chapter takes a unique approach by using UNESCO’s media and information literacy competency framework to assess how digital media literacy influences the acceptance and use of e-governance services among the citizens in Ghana. The chapter relies on a study that employed an online questionnaire hosted by QuestionPro and exploratory-based design...

This study aims to evaluate the utilization of computer laboratories at SMPN 4 Lembang on students' media literacy skills. With the rapid development of technology, computer laboratories are an important tool in supporting interactive learning processes. The method used in this research is descriptive qualitative, with data collection through inter...

Es kann antizipiert werden, dass digitale Technologien in Zukunft vermehrt bei der pflegerischen und therapeutischen Versorgung zum Einsatz kommen werden. Dabei stellt sich jedoch die Frage, welche beruflichen Kompetenzen es in diesen Settings braucht, um weiterhin eine zielführende pflegerische und therapeutische Versorgung garantieren zu können....

Game-based interventions are widely used to combat misinformation online by employing the "inoculation approach". However, most current interventions are designed as single-player games, presenting players with limited predefined choices. Such restrictions reduce replayability and may lead to an overly simplistic understanding of the processes of m...

Through critical engagement with media messages, media education aims to empower individuals to choose the media they consume wisely. Every individual worldwide has this fundamental right and obligation, and it helps them develop the media literacy that is so important in the digital age. The significance of media education lies in its ability to p...

Eco-humanism is a regulative ideal that seeks an integrative and agreeable lived reality wherein essential regular and social frameworks appreciate flourishing through practical life propensities [8]. In an accentuation like [5], in which he focuses on the significance of an overall end or metanarrative for supporting the essentialness of our instr...

This study examines the impact of media coverage of political campaigns on electoral outcomes in Nigeria. The study reveals insight into the activities of media in influencing general assessment, citizen conduct, and eventually, constituent outcomes. The study investigates the mechanisms adopted by media to influence voters’ decision-making and the...

Though the issue of hate speech is not a new phenomenonto Ethiopia,its visibility hasincreased due to its propagation specificallythrough social mediainducing political and social instability among the youth and beyond. There had been notheoretical /empirical studies examining the predictors that propagate Hate Speech on Facebook among University y...

Introduction Much of the research on the effects of food advertising has been focused on children and adolescents; however, adults may also be influenced. Prior research has also shown that exposure to food advertisements have impacted the consumption behaviors of adults. The purpose of this study is to explore (1) the differences in perceptions to...

This research investigates the portrayal of gender roles in Emirati television dramas and movies, contextualizing them within the evolving socio-cultural landscape of the United Arab Emirates (UAE). The study conducts a comprehensive analysis of Emirati dramas and movies, categorizing prevalent gender role trends and their alignment with Emirati cu...

We present a systematic review of peer-reviewed research into ways to mitigate the spread of manipulative information about climate change on social media (n = 38). Such information may include disinformation, harmful influence campaigns, or the unintentional spread of misleading information. We find that the commonly recommended approaches to addr...

Article History: Social media has transformed communication, information dissemination, and public interaction, profoundly influencing media literacy and public trust. This study explores the impact of social media usage on media literacy and public trust among students in media studies and political science departments in South Punjab, Pakistan. T...

Dieses Buch zeigt das Potenzial audiovisueller Medien für den Russischunterricht an Schulen, Hochschulen und Universitäten auf und unterstützt Russisch-Lehrende dabei, audiovisuelle Medien in ihrem Unterricht einzusetzen. Es bietet fundierte und konzise Informationen über die zeitgenössische russischsprachige Medienlandschaft und ihre vielfältigen...

This research is aim to identify the effectiveness of a proposed program in Media Literacy using infographics on social media sites in developing awareness of the concepts of digital citizenship among educational media specialists, using the semi-experimental approach on a sample of (70) individuals with educational media specialists in Minya gover...

Digital socialization, is a process by which individuals, particularly adolescents, acquire skills, norms, and behaviors through digital interactions, has become increasingly significant in the context of modern social dynamics. The scale in the current study was developed through a rigorous methodological process, including item pool generation, e...

Purpose This study investigates public perceptions of food safety in the Czech Republic, particularly focusing on the role of disinformation and trust in regulatory frameworks. Design/methodology/approach The research, based on a nationwide survey of 2,729 respondents, explores how different information sources, including search engines, social ne...

A wide and deep understanding of adolescence is based on, the information gather by reseracher, we receivefrom different perspectives including philosophy, psychology, biology, politics, sociology, sports, andmultimedia industries. Adolescence is the age of many turns and twists as there are multiple transitionsinvolving education, vocation, social...

The article deals with the problems of combating misinformation, which is part of a dangerous phenomenon-operations of information influence, in the context of the Russian-Ukrainian war; shows what methods the aggressor country uses to mislead society; It has been found that the use of information influences to manipulate public opinion have deep r...

Following the outbreak of the novel COVID-19 virus in Wuhan City, China in 2019 and the subsequent metamorphose into a global pandemic in the first quarter of 2020; the world was thrown into frenzy due to information overload about the cause, nature, origin, aim, effect and likely solution to the virus. There was a preponderance of conspiracy theor...

As social media platforms continue to expand and attract more users, there is growing interest among scholars and policymakers to understand their impact on individuals. Drawing on self‐presentation and social comparison theories, this study explores the complex dynamics of social comparison within the context of social media, aiming to identify ke...

The dearth of sociolinguistic investigations into written codeswitching (CS) has prompted the researcher to explore the forms and functions of codeswitching in college students' Facebook (FB) posts using Thurlow’s Typology of Communicative Themes and Functions. Further, the study examined how CS may affect English language teaching. The researcher...

The rapid proliferation of social media platforms has transformed the way information is disseminated and consumed, giving rise to viral content that can significantly influence public opinion. This study examines the impact of viral social media content on shaping public perceptions, attitudes, and behaviors. By analyzing case studies of viral pos...

Ad text is an important information and persuasion tool. Advertising texts can be found in traditional or digital media such as newspapers, magazines, radio, e-mail, and social media. Advertising texts are not only a means of promoting a product or service, but also a means of conveying cultural and social messages. Elements such as text, icons, im...