Science topics: Communication and MediaMedia Industry
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Media Industry - Science topic
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Dear Professor Amy Shuen,
I am a researcher from Finland (Lappeenranta University of Technology). Before academia I did a long career in the media. Now I am studying dynamic capabilities in the media context. So far I have done case studies. But I am interested in studying dynamic capabilities on industrial level, because it seems that the changes are following similar paths and logic in the media industry. On the other hand and based on the nature of dynamic capabilities, they are firm-specific and always tailored to their context. But can a specific industry be seen as a context which gives rise to certain kinds of dynamic capabilities?
I would be very interested in your thoughts.
Best regards,
Päivi Maijanen-Kyläheiko
It is notorious that broadcasting is one of the means where free speech and freedom of opinion are made effective, and also it is notorious that it produces positive and negative externalities. The question puts a dilemma, between free speech/freedom of opinion and necessity of stimulating production of positive externalities and inhibiting production of negative externalities.
I am working on emotional appeals in advertisement and it will be nice to get your thoughts and opinions about what I describe as media and emotional appeal channels.
I consider emotional appeals as creative decisions made by the advertisers to make the advertisements very appealing, for example, the couple holding hands and smiling as they get their mortgage from a bank or the young girl running by the sea side being happy going on holiday. IMAGES, TEXT and COLOURS of the adverts are what I describe as channel of emotional appeals, these graphics elements are used to arouse the viewer’s emotion.
On the other hand, I have considered TELEVISONS, NEWSPAPERS and RADIO as media channels. These channels are used to distribute various media, including advertisements (laden with emotional appeals).
I will also like to point out that the emotional channel varies depending on the media channel being used for the advertisements, for example, the SOUNDTRACK on a TV advert is considered an emotional appeal channel, as some individuals may find the song very emotional which might not be applicable to newspaper, or images as emotional appeal channel not applicable on radio.
Will appreciate your thoughts on these issues or reference to any existing works out there I can read. In summary, Emotional Appeal Channels: images, soundtrack, colours, and advertisement size etc. while media channels are TV, Radio, and Magazine etc.
Thank you.
Gannett Tuesday became the latest media company to separate its publishing assets, which include USA Today, from broadcast and digital businesses. The move is the latest in a string of similar actions by the likes of Time Warner TWX +2.24% and News Corp NWSA +0.85%., which have both separated slow-growing print segments from more profitable television divisions.
Interested to know their role world wide
Media always blames for sanctions but reality says something else