Science topics: EconMarketing
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Marketing - Science topic

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Publications related to Marketing (10,000)
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Poster
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We are delighted to invite you to participate in Research Innovations in Sustainable Marketing (RISM2023): A Global Virtual Symposium. Sponsored by the Shidler College of Business, University of Hawai'i and endorsed by business schools from around the world, RISM2023 is the first global online symposium that brings together leading scholars to sha...
Chapter
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Given the significance of electronic word of mouth for digital edge, this research evaluated the influence of selected determinants towards brand image and electronic word of mouth among airline passengers in Malaysia. A total of 400 random airline passengers were participated in this survey. The results showed that the components for social media...
Article
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This review gathered information about the reproduction and production performance of indigenous, exotic chickens and hybrids in Ethiopia. The indigenous chicken egg production performance under the backyard system within the ranges of 30–80 eggs per hen annually, with an average egg weight of 38–45 g, laying 10–15.7 eggs per month. Indigenous chic...
Article
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Social media marketing (SMM) has brought significant change in the marketing of the product and strengthens the marketing communication process. Present investigation is taken up with the objective to investigate the impact of SMM on Consumer Value consciousness (CVC) and Purchase of Durable Products (PDP) and mediating role of CVC in the relations...
Article
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Analiza algunos conceptos de marketing y marketing de servicios y su relación con la satisfacción del cliente. Además se analiza la situación de la evaluación del cliente externo en el sistema empresarial cubano.
Article
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Background Podiatry is an allied health profession which has seen a substantial decline in numbers in recent years. Every effort is required to recruit more students to reverse this diminishing supply and meet national foot health needs. To increase the number of applications to podiatry courses and encourage individuals to choose podiatry careers,...
Article
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Introduction In the European Union (EU), a Risk Management Plan (RMP) is submitted as part of the dossier for initial marketing authorization of a medicinal product or with an application involving a significant change to an existing marketing authorization. A comprehensive revision of the EU Guideline on Good Pharmacovigilance Practices (GVP) Modu...
Article
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Today education has crossed the gender barrier; hence the present era can see the wave for education. With rise in demand for education, there has been increase in the number of education providers. Therefore, it become important for colleges to know the factors that affects student’s choice of colleges. Colleges charge tuition fee for providing ed...
Chapter
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Two field experiments were conducted on a private farm in Kafr El-Zayat, Gharbia Governorate, Egypt (latitude 30.867344' N and longitude 30.802303' E), during two successive summer seasons of 2020 and 2021 to investigate the effect of planting depth (10, 15, 20 and 25 cm) on vegetative growth, productivity and quality of potato tubers (Solanum tube...
Book
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Springer's superb author service will provide you with an overview of how your eBook performed on SpringerLink each year. Other key initiatives in author service include close collaboration with ORCID, the launch of Springer Nature SharedIt, and SciGraph. In addition, Bookmetrix is a platform that offers you more transparency about the impact your...
Technical Report
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Sandals Church is a multisite church in Riverside, California that has a sophisticated marketing team. They strategize and build Internet and social media campaigns to reach their audience, the “unchurched.” I chose this organization for a marketing report because they focus heavily on visual digital marketing and they have made much progress in th...
Article
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This meta-analysis synthesizes 30 years of empirical work examining the impact of product crises on consumer evaluations. Prior research suggests that a product crisis will negatively affect consumer responses to that product. Extending this stream of research, we show that the magnitude of negative information effects is dependent on characteristi...
Article
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Brand Anthropomorphism (BA) is gaining prominence in both marketing research and practice. Researchers have often used different perspectives for studying humanized brands, but this has led to theoretical and conceptual confusion creating challenges in the theoretical development of this field. This paper aims to critically review the existing lite...
Article
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This paper outlines a development of a marketing plan for Saint Laurent to enter the yoga market in the UK.
Article
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Digital technologies have transformed every aspect of marketing and have brought consumer privacy front and center of research and discourse over the last two decades. Whereas companies and consumers have arguably benefited through the availability and use of data made possible by digitalization, consumer privacy‐related concerns raise compelling q...
Article
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Creativity has been identified as the future of marketing; at the same time, artificial intelligence (AI) is enabling more automation in this field. The theories and frameworks in the literature have not yet sufficiently explained the impact of AI on creativity in marketing. Hence, this research aims to advance theories on creativity in marketing a...
Article
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Nonprofits address some of the world's most pressing problems, and many rely on donations to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting charitable giving. Research on giving has largely focused on identifying the characteristics that make people generous but has generated inconsistent findings, suggesting i...
Article
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Recent research in the marketing literature has explored the use of artificial intelligence in harnessing consumer information, providing researchers and businesses with strategic insights. However, despite the efforts of individual researchers, this knowledge regarding the use of artificial intelligence is still sparse. We conducted a systematic r...
Article
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The aim of the study is to understand the role of insurance company reputation, performance, and positive/negative affect on health insurance policy customer retention and the moderating influence of customer inertia. A structured questionnaire was used for data collection. Covariance-based structural equation modeling was employed to assess the hy...
Book
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Textile Dyes and Pigments: A Green Chemistry Approach is a response to the many industries currently using conventional textile dyeing and pigmentation methods who are looking for sustainable green chemical options. It presents in 24 chapters the best possible latest textile dyes and pigments and discusses their importance in the field of green che...
Article
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The study addresses the problem of the formation of consumer motivation in the Ukrainian market of high-tech products. The specific features of consumer motivation forming are analysed on the basis of a number of market researches undertaken by the author at different stages of socioeconomic development of the Ukrainian society. The factors of actu...
Article
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The current study aims to explore the hierarchy of importance in factors influencing marketing research effectiveness in two interrelated streams: (1) the company's internal organizational constraints, and (2) the methodological errors made by firms in the research processes. Both areas are diagnosed from perspective of managers' and researchers' p...
Experiment Findings
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The Project M&M literally stands for Management, Entrepreneurship and Marketing subjects. The said project is a collaborative effort of the teachers on the said subjects of ABM to have a mutual output for the students. This project facilitates the conduct of the OFF-CAMPUS TRADEFAIR.
Article
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Vietnam has many of the most luxurious hotels and resorts where visitors can have fun and enjoy many activities. The designs of these places are excellent and the services available to visitors are quite extensive, but there is still a problem that needs to be mentioned. The aim of the research paper is to focus on one of the famous destination in...
Article
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Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers’ clothing impulse buying behavior in live broadcast. A total of 737 questionnaires were collected, and 709 valid questionnaires were used for questionnaire analysis. Accor...
Article
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Yield estimation (YE) of the crop is one of the main tasks in fruit management and marketing. Based on the results of YE, the farmers can make a better decision on the harvesting period, prevention strategies for crop disease, subsequent follow-up for cultivation practice, etc. In the current scenario, crop YE is performed manually, which has many...
Article
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The paper examines the mishandling of the COVID-19 pandemic, and the extent to which it had affected the international order, particularly where it had exposed the contradictions, injustices, and fragility of the order. The sacrifices needed to be made by the great powers were not made during the pandemic for the international system to maintain it...
Article
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Facial expressions, whether simple or complex, convey pheromones that can affect others. Plentiful sensory input delivered by marketing anchors' facial expressions to audiences can stimulate consumers' identification and influence decision-making, especially in live streaming media marketing. This paper proposes an efficient feature extraction netw...
Conference Paper
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The global pandemic has unexpectedly disrupted our mundane life and has drastically changed the landscape of sustainable consumption. Many scholars and practitioners have expressed their concern regarding the change in sustainable consumption behaviour on social networking sites (SNS). This study explores this issue by investigating the role of per...
Preprint
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Estimating long-term causal effects based on short-term surrogates is a significant but challenging problem in many real-world applications, e.g., marketing and medicine. Despite its success in certain domains, most existing methods estimate causal effects in an idealistic and simplistic way - ignoring the causal structure among short-term outcomes...
Article
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Tourism is very much part of the globalization process. It is sound to analyse whether the tourism industry requires the marketing efforts as in the case of other products. In fact, the tourism industry requires a reliable and effective communication system to ascertain the wishes, needs, motivations, likes and dislikes of tourists. Moreover, touri...
Article
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This study synthesizes the artificial intelligence literature into a Meta‐analytic framework based on the theory of reasoned action and the unified theory of acceptance and use of technology 2, and examines concrete relationships between the constructs of this framework. This meta‐review also performed a moderation analysis to investigate the possi...
Article
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Twitch users watched over 1.2 billion hours of streaming video in a single month in 2020, with the vast majority of these hours devoted to videogames. The most popular streamers who create this content are often powerful influencers in a rapidly growing industry, and many industries now see videogame influencer marketing as a key aspect of their ma...
Article
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Drawing on various environmental philosophers and other scholars, this paper modestly proposes an ethitocal theory known as stewardship that strongly challenges mankind to treat nature (environment) with substantial reverence and care. Nature and human beings are symbiotically related. Human beings depend on nature for their existence. Stewardship,...
Technical Report
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The objective of this report is to qualitatively assess the added value of introducing EU marketing standards in the cider sector, and their costs and benefits from socioeconomic, environmental and health perspectives. For this purpose, the report also analyses the current public and private marketing standards that operators in the cider sector ap...
Article
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Existing research shows that subnational corruption can be used to expound the ownership choices of foreign firms entering a new foreign market. Yet, most studies either overlook the evolution of foreign firms’ ownership structure after entering the host market, or mainly focus on the national level. This study investigates how subnational corrupti...
Article
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Article
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Marketing is a process that affect our lives. We are consumers, but many of us are part of marketing like salespersons, wholesalers, rivals, Raw material suppliers and so force. As we know, the concept of marketing is constantly redefined. Marketing defines activities that create value through exchange between parties. This concept is a traditional...
Article
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The marketing problem of life-saving medicine is linked to the social psychology of the general public. In a management sociology perspective this can therefore be addressed. Social marketing aims at providing social goods, while commercial marketing aims primarily at achieving financial objectives. That does not mean that commercial marketers are...
Conference Paper
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The main Purpose of Web mining is to disclose the hidden information from the database. Due to the growth of data volume in an organization sectors like banking, marketing, telecommunication, manufacturing, and transportation etc, a different technique for deletion of repetitive data and conversion of data to more usable forms has been proposed und...
Preprint
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We investigate the memorability of a 5-season span of a popular crime-drama TV series, CSI, through the application of a vision transformer fine-tuned on the task of predicting video memorability. By investigating the popular genre of crime-drama TV through the use of a detailed annotated corpus combined with video memorability scores, we show how...
Article
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A number of marketing and marketing communication service learning (SL) projects/student-run agencies (SRAs) are used to provide real clients with valuable services, resources, knowledge and many other benefits. However, most research only examines the student benefits, so this research addresses the research gap by considering the community partne...
Article
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American Viticultural Areas are wine appellation areas in the United States formally and legally defined by the US Alcohol and Tobacco Tax and Trade Bureau (TTB) through a petition process and are used in marketing wine. The TTB’s petition process is intended to define areas containing unique environmental conditions. In this paper, I investigate h...
Article
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This era known as a globalization, privatisation, democratisation in which works, commitments, responsibilities, accountability and liability are done speedily through online process. Everyone wants to carry out and accomplish all their works so speedily without any delay through online website portal. There are lot of chances to make plunder parti...
Article
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Present day students are growing very much conscious towards the changing impact of our surroundings. Companies are forced to change with their earlier traditional marketing practices. Presently the trend ruling in the market for marketing of products & services of the company is green marketing. Green marketing is also considered as the future of...
Article
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Sentiment classification aims to identify the sentiment orientation of an opinionated text, which is widely used for market research, product recommendation, and etc. Supervised deep learning approaches are prominent in sentiment classification and have shown the power in representation learning, however such methods suffer from the costly human an...
Article
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Some researchers and marketing practitioners still rarely study comprehensively and in-depth the role of advertising and sales promotion in improving brand image and customer purchase decisions, especially by involving well-established basic theories in the field of marketing science. This study aims to examine and analyze in a comprehensive and in...
Chapter
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Advancements in digital areas resulted in an opportunity for consumers to share their experiences in easy, quick, and through various means. Experiential marketing research focuses on how to get consumer insights from product and service experiences of consumers on social media and how to transform these insights into profits for companies. This ch...
Preprint
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In this paper, we propose a novel modelling framework to reproduce the market entry strategies for two-sided mobility platforms. In the MaaSSim agent-based simulator, we develop a co-evolutionary model to represent day-to-day dynamics of the two-sided mobility market with agents making rational decisions to maximize their perceived utility. Partici...
Book
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This book compiles several studies conducted on different aspects of the wheat sector in Uzbekistan. It focuses mainly on the seed value chain and covers the entire continuum from variety development– to seed production, and marketing – to varietal adoption and impacts.
Research
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In 2022, marketing has become more creative than ever. Most of this is due to the COVID-19 pandemic that led to marketers finding new ways to reach their clients. More effort is being put into new marketing technologies for digital marketing than traditional marketing. Although, do not neglect the power of traditional media because it is still rele...
Article
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Based on the service orientation, a business service represents a coherent functionality that offers added value to the environment, regardless of how it is realized internally. The enterprise business service is a crucial section of enterprise architecture. Although many leading-edge enterprise architecture frameworks describe architecture in leve...
Chapter
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From CUP's marketing excerpts.
Article
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As the younger generation, who like to pursue novelty and excitement, becomes the main consumer and the traditional consumption culture changes in China, the blind box has become a popular product among young people with its uncertain characteristics. Previous studies have mainly explored the role of uncertainty in promotion, while this paper focus...
Presentation
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The proposed pilot project (7.7.2022-22.07.2022) studies computer-aided support and pursues two goals: goal Nr.1 “customer support”- improvement of emotional classifications of customer feedback computationally according to expressed affect and goal Nr.2 “marketing support” - clustering customers according to their psychogeneric models. This report...
Article
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Monitoring the satisfaction of sales representatives is a major challenge in business based on multi-level marketing systems (MLM), as a high level of satisfaction could determine the sales representatives’ loyalty and subsequent business growth. The purposes of this study are (i) to measure the sales representatives’ satisfaction with various expe...
Book
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The book, Marketing Management, broadly covers the principles on the basics of which Marketing industry functions as well as how the same has been applied and used by corporates and marketing professionals across globe. It is aimed at catering to the needs of both students as well as professionals in the Marketing arena. Comprehension and coverage...
Article
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This work aims to increase the consumption of online tourism products and promote the development of the tourism economy. Based on this, it first analyses the Internet market under the guidance of consumer psychology. Then, the influencing factors of online product decision-making for the tourism economy are discussed. Finally, based on the above a...
Conference Paper
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zet Farklı alanlarda faaliyet gösteren firmalar, kâr oranlarını ve rekabet avantajlarını artırmak için yenilikçi adımlar atmaktadır. Bu adımların bir sonucu olarak ortaya çıkan mobil alışveriş uygulamaları, günümüzde birçok firmanın kullanıma sunduğu etkili bir pazarlama aracı olmuştur. Pazarlama dünyasının yapısını derinden etkileyen mobil alışver...
Article
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The study intends to assess the level of marketing mix strategies (people, product, place, physical evidence, price, promotion, and process) and the level of customer satisfaction of resorts in Mati. This study also aimed to look into the utilization and importance of the marketing mix strategies and their effectiveness in customer satisfaction. A...
Article
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Il est bien établi que les services de santé québécois sont engorgés, un phénomène exacerbé par la pandémie. Les avancées technologiques des dernières années offrent des modalités de soutien qui permettent de contrecarrer les limites des approches traditionnelles. Les applications mobiles en santé mentale présentent plusieurs avantages par rapport...
Article
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Sensing customer needs capabilities generally help firms to utilize customer feedback. Yet, as research linking micro-economics to industrial dynamics has shown, a strong focus on such feedback may prevent an adequate response to more promising market developments. We analyse this tension for firms providing customized services, whose innovativenes...
Article
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This article reviews research on the economics of information in real estate. It covers equity investment in private and public markets and intermediation by brokers. The review shows how, by examining the nature and extent of information frictions in these important markets, research has improved our understanding of potential market failures and...
Article
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Knowing how many people are likely to benefit from a newly developed running shoe is of high relevance for footwear developers, phrasing legal claims and ultimately purchasing consumers. In order to assess and evaluate a likely scenario, the between-days reproducibility of percentages benefitting from lighter conventional flat running shoes (CON) o...
Article
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The Hu line is a geo-demographic demarcation line in China. The eastern side of the line supports more than 96% of the population, despite constituting less than 44% of the national territory. The domestic household consumption level gradually exhibited an asymmetrical spatial pattern, with the Hu line serving as a demarcation line spanning from th...