Marketing - Science topic

Setiap profesi memiliki kode etiknya masing-masing termasuk advokat. Tentunya Kode Etik harusnya jelas agar tindak menimbulkan keambiguan dalam penerapannya seperti layaknya undang-undang. Namun, jika dilihat dari Kode Etik Adokat Indonesia (KEAI) terdapat grey area yaitu larangan iklan dan publisitas advokat yang tertera dalam pasal 8 (B) dan 8 (F...

CALL FOR CHAPTER CONTRIBUTIONS Forthcoming: Inclusive Marketing and Social Sustainability. Strategies for creating Value for Organizations, Conscious Consumers, and Society (2024). - Authors are invited to send the title of the contribution and a short abstract (around 150 words explaining the mission and concerns of the proposed chapter) on or...

In recent decades, the management and marketing of brands for nations, regions, and cities have garnered much attention from scholars and practitioners alike as tools to create soft power and help attract foreign investment, tourism, and skilled human capital. 1 As Kotler and Gertner argued nearly two decades ago, global competitiveness among count...

The book provides a definition of technological industrial products and describes the industries in which these products are applied. It offers a comprehensive classification of these products and highlights the differences between marketing consumer and technological industrial products. The main objective of the book is to teach readers how to de...

The International Encyclopedia of Business Management will contain more than 200 articles on a range of business management topics that are discussed in a succinct and easy to understand manner. This includes interdisciplinary topics such as cultural entrepreneurship, tourism innovation and marketing promotions. Each entry in the encyclopedia empha...

This book addresses a gap in and outside academia: how to help Sociology undergraduates develop skills for career success while maintaining a sociologically rigorous approach. Matching sociological theories, methods, and knowledge with contemporary capitalistic managerial and work practices, it shows how sociology undergraduates are not only employ...

Most existing research on climate change, sustainability, and branding focuses only on consumers and fails to explain these from the perspective of business-to-business buyers. This paper addresses the integration of sustainability and luxury B2B markets, examining whether sustainable materials can be considered a source of luxury and if the percep...

We investigate the way service providers who operate on an online peer-to-peer (P2P) platform readapted their marketing choices to face the Covid-19 pandemic. Through an empirical investigation on a large dataset of Airbnb properties in Rome, observed from January 2018 to December 2020, we provide a threefold contribution by investigating how Airbn...

The paper aims to introduce the drawing method in the marketing domain to understand consumption related stereotypes in children

This study looks into librarians' knowledge and attitudes toward marketing library and information services. The article looked at different approaches taken by authors in the field of library and information management. The study was guided by empirical studies of previous related articles. Marketing in libraries, competencies required for librari...

Queerbaiting ist eine Marketing-Technik, die in der deutschsprachigen Forschungs-landschaft kaum bekannt ist, aber auch in der internationalen Forschung bisher nur wenig Beachtung findet. Mithilfe von Queerbaiting versuchen MedienproduzentInnen durch homoerotische oder romantische Handlungsstränge, die zwei gleichgeschlechtliche Charaktere betreffe...

Aim: The goal of this study is to conduct an analysis of consumer behavior with reference to challenges that consumers confront while purchasing online (specifically via e-commerce). The research will also look at the myriad of factors that deter customers from making purchases via online. The purpose of the research was to determine the difficulti...

The extensive growth of population has its toll on urbanization and haphazard growth in the morphology of cityscape in the context of Kathmandu Valley. The growth of the city is portrayed in increasing real estate development projects which is a response to the chain of demand of the growing population. This paper presents the status of Real estate...

As one of the largest and best-equipped Research & Development (R & D) facilities in the world, Walton is a multinational brand that produces appliances, electronics, automobiles, and other electrical goods. It aims to be among the top 5 global leaders in the Hi- tech industry. This industry is expected to grow yearly 15% and Walton holds 72% of ma...

Cancel culture — a collective disengagement typically expressed on social media — is becoming increasingly common. Its ‘victims’ extend from celebrities to corporate brands. As active participants and opinion leaders, social media influencers can also add flames to the cancellation of brands on social media.Thus, this study is designed to explore t...

Z Teknolojinin gelişmesi ile birlikte insan istek ve ihtiyaçlarının farklılık göstermeye başlaması pazarla-ma yöntemlerinin de değişime uğramasına neden olmuştur. Tüketiciyi satın alma doğrultusunda etkile-mek isteyen firmalar, yeni teknolojinin getirmiş olduğu unsurları da kullanarak bu doğrultuda strate-jiler hazırlamaktadır.. Bu araştırmanın ama...

In the contemporary digital era, marketers encounter a plethora of novel obstacles and prospects. Digital marketing refers to the strategic use of electronic media by marketers to promote items or services within the market. The primary goal of digital marketing is to effectively engage customers and facilitate their interaction with the company vi...

Pedestrian crossings have also been highlighted as one of the most dangerous locations in the transportation field. Because people and vehicles share the road, a crosswalk improves the road’s efficiency in a densely populated region. However, as the population grows, more accidents and serious injuries occur, and as a result, nationalities are atte...

The "Country of Origin Effect" has been discussed in the marketing literature for almost 60 years, and "Soft Power" has been discussed in the international relations literature for 25 years. In this research, the similar and different aspects of these two concepts, which have their roots in two different disciplines, are conceptually examined. It i...

Póster realizado en el semillero de Marketing Digital. METODOLOGÍA Estado del arte: Marketing digital - Metaverso Posicionar a empresas pequeñas de agricultura en el metaverso de una manera dinámica partiendo de la experiencia de usuario en estas plataformas con un límite de 6 meses. Proponer una estrategia innovadora con el metaverso. 1 Prese...

Chile began the process that would lead it to become a world wine power in the 1980s,something that was achieved thanks to the joint action of the industries, the technicalprofessionalsector, and the State. The objective of this study is to reveal the role playedby enodiplomacy in this process and its main characteristics. The methodology of the“pa...

In the tourism and housing industry, the container villa rental business is gaining popularity as a unique and innovative residential alternative. This business offers a different stay experience by providing comfortable and stylish container villas. The purpose of this research is to analyze marketing and operational planning in the container vill...

Though there exist numerous studies describing the drivers consumption few are published related to the factors which influence consumers buying behavior for CrM Brands. CRM operates when an organisation builds a strategic relation with a social cause or causes which are mutually beneficial to the parties involved. In this research study the resear...

The success of marketing activities and financial success in a commercial area or shopping center is influenced by several factors, one of which is the tenant mix factor. The process of analyzing the composition of the tenant mix using the consumer preference weighting method can make it easier for developers to know exactly the types of tenants ex...

The World Health Organization (WHO) have released a new guideline, “ Policies to protect children from the harmful impact of food marketing” [1] which recommends the development of comprehensive laws to reduce children’s exposure to unhealthy food marketing. This new guideline extends previous recommendations [2] to limit the adverse effects of unh...

The study examined students' perspectives on tourism and hospitality studies at the International Institute of Tourism and Hospitality Studies, Yenagoa, Bayelsa State. Two research questions served as the study's guide, and a descriptive survey technique was used. The population of the study comprised 90 students. The census sampling was used due t...

This paper traces the evolution of the marketing discipline within the University of New South Wales (UNSW) Sydney, the home of Australasia’s pioneering university-based marketing school. It contrasts how marketing has evolved in Australasia compared to North American and European schools. The early emphasis on industry engagement and practice and...

INTRODUCTION. The relevance of the study lies in examining the use of marketing technologies in the luxury segment during the post-war recovery in Ukraine. After the conflict, there was a need for effective marketing strategies to support the development of Luxury goods and services in the country. RESEARCH HYPOTHESIS: The main hypothesis of the st...

In the context of 4.0, Digital Marketing is becoming more and more important for all aspects of life, including tourism. This study aims to examine the tourist’s evaluation of the use of tourism digital marketing (digital marketing tools) by travel agencies in Moc Chau, Son La. The results show that “Social Media Marketing” has the maximum level of...

The study aimed to identify the role of social media sites in marketing entrepreneurial projects in Jordan. The study was applied to the owners of entrepreneurial projects in Jordan, and it was represented in the dimensions of the independent variable (social media) as follows (Facebook, Twitter, Snap chat, and Instagram), and the dependent variabl...

México ha puesto en marcha iniciativas que han generado reconocimiento de marca de sus destinos vitivinícolas, especialmente el Valle de Guadalupe, y resulta necesario tener más evidencias que permitan comprender las necesidades de los nuevos consumidores. Para ello, evaluamos un valor de marca y atributos del destino enoturístico Valle de Guadalup...

In the twenty-first century, people no longer make the time to visit and socialize with one another.Social media enables users to connect through social networking sites, which allows people to distance themselves while maintaining connections. In addition to this, websites like Facebook cultivate devoted audiences.relationship between a product an...

Marketing strategies are being revolutionized by the development of user data and the expanding usability of Machine Learning (ML) as well as Big Data approaches. The wide variety of options that ML and Big Data applications provide in building and sustaining a competitive corporate edge are not fully understood by researchers and marketers. Based...

Çalışmada reklam afişlerinde kullanılan informasyonel (bilgisel) ve transformasyonel (dönüşümsel) içerik türlerinin satın almaya olan etkisi, aynı ürüne ait informasyonel ve transformasyonel nitelikte hazırlanmış afişler üzerinden araştırılmıştır. Çalışmanın ilk aşamasında Laskey (1989) sınıflandırması doğrultusunda biri informasyonel ve diğeri tra...

Published by · (SAM). f Agricultural Marketing I Indian S~c•e!tY ~ampus Hyderabad-500030 (India) PJTSA Unrvers1 Y ' a nd P atap University of Agriculture and Technology Maharana r .) University Campus, Udaipur-313 001 (India ISAM Publication 2023.

This study investigates the impact of capitalizing educational resources on housing prices. As housing has gradually transitioned from a basic social right to a means of accumulating individual and familial wealth, it has emerged as a significant indicator of social stratification and has increasingly become a crucial tool for the intergenerational...

Channel Members Involved in the Distribution Process of Marketing from the manufacturer to Consumer. And their Functions and Importance.

Communication between people are guided by certain norms and principles that enable smooth communication. Participants in any communicative event are expected to comply with these norms and principles. Grice (1975) refers to the latter activity as the maxims of cooperative principle. In most cases, however, interlocutors, consciously or unconscious...

O presente estudo tem por objetivo analisar se as ferramentas de posicionamento estratégico do Marketing, quando utilizadas na ação empresarial competitiva das pequenas e médias empresas do Agronegócio, têm contribuído de forma eficaz para que referidas organizações se consolidem como marcas de relevância no setor. Em acréscimo, pretende-se explora...

هدف البحث إلى تشخيص واقع أدوات التسويق الرقمي في المنظمات السياحية وتم اختيار عينة من الفنادق في إقليم كوردستان- العراق، وأعتمد البحث استمارة الاستبيان بعد التأكد من صدقها وثباتها كأداة رئيسية لجمع بيانات الجانب الميداني وتم تحليل هذه البيانات باستخدام البرمجية الإحصائية (SPSS-Vr-25) وقد تم استخدام عدد من الأدوات الإحصائية لاختبار الفرضيات كالتوزيع...

O artigo explora a gestão e as práticas eficazes em boxes de Crossfit, um nicho em expansão no mercado de fitness. A demanda crescente por exercícios físicos impulsionou o interesse no Crossfit, destacando a necessidade de uma gestão eficiente para garantir o sucesso desses empreendimentos. A pesquisa examina as nuances da gestão financeira em boxe...

El presente artículo es acerca de la administración y estrategias utilizadas por las agencias de viaje, conociendo que una agencia de viajes es una empresa asociada al turismo, cuyo oficio es la intermediación, organización y realización de proyectos, planes e itinerarios, elaboración y venta de productos turísticos entre sus clientes y determinado...

Policymakers aim sugar-sweetened beverage (SSB) taxes at decreasing SSB consumption; however, little is known about their impact on beverage marketing in the retail environment. We assessed changes in interior marketing displays within large food stores before and after the implementation of Seattle’s SSB tax. We used Poisson difference-in-differen...

Objetivo: Explorar si existe alguna combinación causal de condiciones de marketing que afecten en la etapa de crecimiento de las propuestas de emprendimiento social en dos países emergentes: Brasil y México. Método: Se desarrolló una investigación de tipo exploratorio, aplicando un análisis configuracional cualitativo comparativo con 18 estudios de...

Mobile tools for product promotion play an important role in the marketing strategies of enterprises. The personality and constant presence of mobile devices ensures quick communication with target consumers. Therefore, it is important to study the possi­bilities of using mobile marketing tools to implement the strategic tasks of the marketing mix....

This chapter is a theoretical essay with bibliographic research, seeks to reflect on the context of the pandemic and post-pandemic and the impacts on educational processes with the introduction of remote work and new technological tools in educational practices, both in public education networks and universities. With the implementation of social d...

A frugalidade está associada a um estilo de vida simples e sem excessos, não está necessariamente relacionada à restrição ou à falta de renda para a aquisição de bens ou serviços, sendo uma decisão voluntária do consumidor em não adquirir o que julgue desnecessário. O objetivo deste estudo é averiguar o papel moderador do autocontrole na relação en...

The paper addresses the problematics of collecting consent to the processing of children’s personal data, observing the connection between granularity and the specificity of consent and insisting on the triple level of granularity which may be seen as applicable: (i) the granularity of the first degree, relative to the delimitation by reference to...

The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influencer Abdurrashid, examining the specific strategies...

INTRODUÇÃO: O marketing (MKT), é definido como um processo social através do qual indivíduos obtém aquilo de que necessitam por meio da criação e troca de produtos e valores. O MKT digital é uma variação do MKT tradicional. OBJETIVO: Identificar a percepção e a utilização do marketing digital pelos fisioterapeutas na atuação profissional. MÉTODOS:...

Clarifying the integrated development mechanism of the National Fitness Program and National Health Program has positive and practical significance for the efficient implementation of the healthy China strategy. In order to analyze and study the integrated development mechanism of the National Fitness Program and National Health Program, we establi...

L’objectif de cet article est d’identifier les croyances parentales sur les composantes d’un programme d’alimentation scolaire au Québec qui influencent leur fréquence d’utilisation. Cette recherche est quantitative et corrélationnelle. Les données proviennent des résultats de deux sondages (2020 et 2022) d’appréciation des composantes du programme...

It is evident that companies invest considerable resources in creating and implementing marketing initiatives mainly to attract customers and thereby increase their market presence. Determining if these marketing efforts are effective in convincing customers to take desired actions is challenging since companies need to ensure that their marketing...

Interest in firms’ ESG performance is longstanding and growing. However, understanding remains fragmented across firms at different stages of their life cycle. This study investigates the role of life cycle stages in the relationship between ESG and firm performance in the Chinese context. Using a sample of 26,412 firm–year observations of firms li...

CASE SYNOPSIS Dulguun Bilguun, the human resources director at BSB, the industry leader in Mongolia in IT products, consumer electronics, and home and office furniture, had a decision to make regarding one employee in the company, Misheel Temuulen. A relatively new university graduate, Misheel had been with BSB only 17 months and now faced a possib...

L’objectif principal de cette recherche est d’examiner les effets de l’implantation d’une entreprise dans un parc scientifique sur son processus d’innovation. Cette recherche exploratoire s’appuie sur une étude qualitative auprès de 12 répondants établis dans les parcs scientifiques de la province de Québec. Les résultats de cette recherche ont per...

Pemasaran online merupakan model yang berkembang di era milineal dalam kapasitasnya memperluas pasar, Produk pertanian dapat dikenal oleh pembeli dengan pemanfaatan media sosial atau platform. Usaha kecil, seperti kelompok tani perlu diperkenalkan pada pemasaran online dan aplikasi penggunaan berbasis online untuk meningkatkan pangsa pasar dan peng...

Wat is de beste en meest duurzame manier van verpakken? Met die vraag worstelen bedrijven elke dag. De optimale situatie zou géén verpakking zijn, maar dat is bij voedsel vaak niet mogelijk. Toch kunnen we ook niet blijven verpakken zoals we tot nu toe steeds hebben gedaan. We kunnen dus niet stoppen én niet zo doorgaan. Zie hier het verpakkingsdil...

This research purposes, a new theoretical and graphical model is to analyze the relationship between marginal revenue (R') (Hawkins, 1970) and marginal production cost (C') (Bulow and Pfleiderer, 1983) behavior and its implication in the profit maximization (Pmax) performance as a whole. At the same time, we propose the maximum critical optimum inf...

In response to the growing need for in-depth research on how the metaverse impacts our daily interactions, this study aims to explore the ways in which tourism can be transformed by the metaverse and its underlying technologies, considering both the supply and demand sides. Through an extensive literature review, a grand variety of relevant article...

Indoor vertical farms that grow lettuce commonly encounter tipburn, which is an environmental disorder caused by calcium (Ca) deficiency during the late head-forming stages of lettuce. Characterized by marginal leaf necrosis of young expanding leaves, tipburn reduces marketable yield because of the appearance of these necrotic lesions. Lowering the...

Digital marketing is the new era marketing which has evolved with evolution of digital era. Digital technologies and Online marketing has become progressively integrated into daily life, as digital platform is been used more in compare of traditional physical platforms (Puthussery, 2020) This study aims to the measure the overall impact of various...

The study aimed to clarify the impact of adopting internal marketing dimensions on the quality of services in STC. The study dealt with five dimensions of internal marketing represented in )employment, empowerment, training, rewards and incentives, intercommunication(, and five service quality dimensions represented in )tangibility, reliability, re...

The emergence of fintech companies has revolutionized the credit ecosystem by providing flexible credit products with lower interest rates and convenient repayment options. These companies have introduced fintech credit products (FCP) that target young consumers, including the popular Buy Now Pay Later (BNPL). Despite the increasing popularity of F...

La adopción de estrategias de branding urbano constituye una práctica recurrente entre los gobiernos locales. Entre los impactos negativos de este tipo de tácticas destaca la gentrificación, fenómeno que implica el desplazamiento de la población originaria. El objetivo de este trabajo es identificar los efectos gentrificadores del Programa Pueblos...

In database marketing, recency, frequency, and monetary (RFM) analysis is an important tool to segment customers based on their recent purchase behaviors. By combining the RFM model with frequent pattern mining algorithms such as RFMP-Growth and fuzzy-RFU-tree, RFM-patterns can be mined. RFMP-Growth and fuzzy-RFU-tree use a tree-based structure; ho...

The study aims to identify the contribution of the marketing intelligence system in activating the promotion policy of the Condor Foundation in BordjBouArreridj. To achieve the objectives of the study, a questionnaire was designed and distributed to a sample of managers in the institution of 35 questionnaires, And 30 questionnaires valid for analys...

Este artigo tem o objetivo de compreender como se configura o processo de planejamento, implementação e avaliação de um programa de referral marketing em negócios digitais. Para isso, foi realizado um estudo de casos múltiplos com as empresas α, β e γ, por meio de entrevistas com gestores. Os resultados deste estudo contribuem para disseminação da...

The marketing mix is a fundamental concept within marketing theory that has a significant impact on a company's competitive positioning and facilitates the effective management and differentiation of marketing operations from other organizational functions. Additionally, this part of the marketing manager's role underscores the need to effectively...

Street vendors make up a significant portion of the Indian population. A street vendor sells a range of goods and services to people from all walks of society without having a regular marketing structure. Yet it was banned in India for nearly six decades until the passage of the Street Vendor Act in 2014. The Government of India passed the Street V...

Nuestra época se caracteriza por el triunfo de las formas sobre el contenido o fundamento. Hemos dejado de cuestionarnos el verdadero sentido de cada cosa, y aunque los fenómenos, eventos, instituciones, paradigmas y profesiones se desnaturalicen, nosotros continuamos con nuestros ritos solemnes sin ningún sentido. Esta característica general de nu...

Perubahan perilaku konsumen menjadi lebih green sangat menarik untuk diamati. Hal ini menjadi titik fokus penelitian ini, yaitu mengangkat topik green customer loyalty. Terdapat lima variabel yang akan menjadi pembahasan yaitu : Green Product Quality, Green Brand Image, e- WOM, Green Customer Loyalty, dan Trust. Penelitian ini dilakukan untuk menge...

The aim of the present article purposefully explores how industry 4.0 may alter conventional methods of administration by performance of supply chain. Nowadays, the business activities/processes have been raised and all are directly associated with industrial revolution. Industry 4.0 acts as a go-between for improved supply chain efficiency and mor...

The quest for creating a new media and communication environment is at the core of the competitive advantages, mertis, and marketing strengths of the so-called city economy, especially that the effectiveness of new media and institutional communication is reliant on interaction with existing or potential customers or stakeholders as well as maintai...

The increasing competition among companies has forced them to adopt new marketing methods and develop new strategies to retain customers. One such strategy is the use of loyalty program cards, which were initially used as a benefits program but have now become a popular marketing strategy used by many hotel chains in Turkey. Loyalty programs are de...

Keywords: Consumer psychology, Advertising, Target audience,Marketing campaigns, Sales, Psychology of consumption.

Measures such as education, incentives, and regulations are used to change people’s behaviour and thereby achieve policy objectives. Understanding and predicting the willingness of people to change their behaviour in response to a policy measure is critical in assessing its likely effectiveness. We apply a dual-process framework of adoption propose...

Manajemen Pemasaran (Marketing Mix dan Loyalitas) Buku ini menyoroti berbagai elemen kunci dari bauran pemasaran (marketing mix) seperti: people, process, dan physical evidence dalam pengelolaan bisnis. Bauran pemasaran berkaitan erat dengan loyalitas, yang merupakan faktor krusial dalam membangun hubungan jangka panjang dengan pelanggan. Di tengah...

O presente estudo, de caráter qualitativo, objetivou identificar quais os conteúdos veiculados por academias de ginástica de Pelotas (RS) no Instagram. Trata-se de uma abordagem exploratória das redes sociais on-line, que utilizou o método de análise de conteúdo. Foram analisadas imagens e legendas das postagens de academias incluídas no estudo, en...

The value of sustainable consumption behaviors has dramatically increased and become an important focus area in the market and society. This study examines the internal and external drivers influencing consumers’ purchasing behavior toward green products. The Motivation–Opportunity–Ability (MOA) framework is used and expanded with consumer awarenes...

Hoy en día, algunas marcas se han dado cuenta de la importancia de crear vínculos emocionales a través de las historias contadas en su contenido publicitario para sobresalir frente a la competencia. Este trabajo pretende mostrar al Storytelling, como estrategia de posicionamiento de una marca y como herramienta efectiva para persuadir al consumidor...

With the continuous integration of various energy systems and the reform of energy trading marketization, the traditional power demand response can no longer meet the needs of multi-energy coupling. For the joint response problem of multi-energy, this paper proposes a comprehensive demand response optimization incentive model considering the user r...

EXECUTIVE SUMMARY Over the last decade, the innovation district concept has been greeted with growing enthusiasm. The question arises whether this has more to do with creating an engine for urban transformation or even just pure city marketing. So, when can one speak of the development of an innovation district? What conditions must be met? This pa...

Tanulmányunk a hazai borászatok innovációs stratégiáját vizsgálja fenntarthatósági szempontból. Az öko-innovációs és dinamikus képesség elméletekből kiindulva felmértük, hogy a borászatok között milyen különbségek vannak meghatározott innovációs mérőszámok tekintetében, és hogy ezek az innovációs csoportok dinamikus képesség, vezetői vállalkozói or...

This article is primarily concerned with exploring the concept of business modernization and its potential incorporation into an organization through the utilization of business finance principles. While previous studies have concentrated on financial indicators, the authors recommend a more extensive approach that regards business modernization as...

Over the years, the use of relationship marketing has been linked to customer loyalty so that companies can reach their customers in an innovative and effective way; knowing first the market, their customers and the products or services they offer. Likewise, achieving a great customer-company bond, for this reason the main objective of the research...

AI has had a significant impact on marketing, transforming the way companies approach advertising and customer engagement. But we are not talking only about the business sphere, marketing tools are transformed and applied also in regional conditions and in the marketing communication of cities. Artificial intelligence and its use therefore also con...

The government affects the sewage discharge behavior of enterprises through intervention behavior, which reflects the viewpoint of institutional theory. However, at the same time, whether regional marketization can also motivate enterprises’ sewage treatment behavior poses a challenge to this view. Therefore, theoretical models are established, obj...

Wedding Organizer adalah suatu jasa yang memberikan pelayanan khusus secara pribadi yang bertujuan untuk membantu calon pengantin dan keluarga calon pengantin dari mulai perencanaan (planning) sampai tahap pelaksanaan. Di era yang serba praktis, tentu banyak orang ingin mempunyai plan untuk pernikahan yang indah. Maka dari itu wedding organizer had...