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Hello
Hope to do well everyone
Any researcher who is working on Digital Marketing and Entrepreneurship ?
regards
When introducing new constructs or variables into a model and examining their effects in accordance with specific established theory, especially in a context where the theory has not been tested before. Is this theory development or theory testing and confirmation? Given that I need to justify my use of PLS, which is generally recommended for models where the emphasis may be more on theory development.
am a PhD student in tourism marketing, researching the role of the marketing innovatio in the development of tourism in Algeria. I would appreciate any guidance or assistance regarding the practical side of my research, especially in selecting the appropriate methodology for data collection and analysis. Any suggestions or recommendations would be greatly appreciated.
The quality and speed of the application or website
How to Sell
Use of up-to-date technologies
How to send products
after sales service
Product pricing
Organizational Culture
Corporate Communications
Employee attachment
Organizational Commitment
Branding
Marketing
Marketing research
And ...
Please introduce other factors that you think are influential.
It is often seen in research that matching or consistency triggers consumers to "feel right", but these studies do not clearly explain what "feeling right" is, and what is the difference between "feeling right" and perceived fluency?
What are the most demanding marketing research in new technology transfer and knowledge management?
Hi!
I need some input regarding survey questions for moderated regression analysis for my
My subject is how influencermarketing(moderator) affects the causal relation between Electronic-Word(independent variable) and brand loyalty(bl)(dependent variable?)
Here is my first draft for questions:
For me to spread positive E-wom, It is important for the clothing brand to:
Pick an influencer with a trustworthy and credible message(drivers of bl)
Pick an influencer that you can relate to in terms of clothing preferences
Pick an influencer that regularly offers new exciting content(sticky environment)
Offer a beneficial influencer campaign/discount code
Pick an influencer that provides valuable, informative information about the brand
Promote an influencer that offers an entertaining experience
In general, Influencer marketing increases my positive associations with the brand
But I dont know how to categorize the variables for the analysis? Or do i need to redo all of my survey?
How can the development of new online media improve communication between collaborating researchers on an international scale?
The involvement of Internet information technologies, new media for the development of international contacts between scientists improves the logistics of information flow, but does not ensure success in this international cooperation. Online new information media are just a tool that can be used in a variety of ways. Even if Internet technologies of new media are effectively used and advanced information processing technologies are developed, ie typical of the current Industry 4.0 technological revolution, it is still not possible to eliminate all negative aspects, threats and risks resulting from the growing involvement of new online news media to information activities, marketing, research, business and other.
For example, it is not possible to completely eliminate the risk of information transfer on the Internet, including information frauds and deliberate manipulation of information posted on internet information portals and social media portals, information transfer via e-mail etc. carried out by hackers and cybercriminals that break into IT systems of institutions public, financial and business, intercepting and stealing information, making financial embezzlement after hacking into online banking systems.
The most important determinant of the development of international contacts between scientists and researchers are people, their needs in establishing and developing international research teams, including the awareness of the possibility of creating added value, understanding and respect for other cultures and systems of the organization, the need for internationalization of previously determined locally and nationally developed research topics, etc.
On the other hand, social media portals operate as part of the development of new online media. Some information and / or social media portals enable communication between scientists and offer specific information services profiled on scientific issues, research, etc. One of such websites is the Research Gate portal.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
How can the development of new online media improve communication between collaborating researchers on an international scale?
Please reply
I invite you to the discussion
Thank you very much
Best wishes

Dear Respondent,
I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions.
The results of this pretest will be used for a PhD dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential.
The survey should take you about 5 minutes to complete. Participation is entirely voluntary. Thank you very much in advance.
Link for the Survey: https://forms.gle/Ym5uq3RxeGb9iNR98
Sincerely.
Muhammad Taqi
PhD candidate
Department of Business Administration
Izmir University of Economics
Hi all
I'm new to marketing and consumer behaviour research. I would be grateful if you could share some classic theories in this field or any framework or theories you found useful.
In the past, I have used the Theory of Planned Behaviour (incl the theory of reasoned action), the Technology acceptance model, and the Unified theory of acceptance and use of technology.
It would be great to expand my (as well as those new to this field) knowledge to look at other models that marketing researchers have been using.
Your contribution is much appreciated!
Kind regards
Junxiong
Theory of Reasoned Action
Theory of Planned Behavior
Marketing research
Business research
There has been a "replication crisis" in psychology research field recently. Researches on consumer psychology/behavior/marketing are in particular a target of such crisis.
I read an article before in which the authors pointed out that a serious issue is very limited number of stimuli used in a research project. And I remembered that the authors analyzed the distribution of stimuli numbers from various consumer psychology studies.
May I ask does anyone know this article (I forgot)....Or any articles on this topic (stimuli number issue in consumer psychology/behavior and marketing)?
Your opinion will also be appreciated.
Thanks.
I'm in a pickle regarding my research project analysis in SPSS.
I have constructed a questionnaire, measuring 6 different motivators for shopping* and I want to know if there is a difference between what motivates women and what motivates men.
My data of men vs women is uneven (there are more women than men).
I also have 6 different motivations that I want to see if men and women strongly agree or strongly disagree (5-point Likert scale) but since I only have 1 question per motivator then I can't compute the mean. Will this mean I can't do tests?
I've tried to do Chi-square, Mann-Whitney U, Ordinal regression, all came insignificant. Does it just simply mean that there is no differences between groups? Or is the fact that I only have 1 question per item causing an error as the values are whole numbers (from 1 to 5)?
Reading about all the tests and arguments about whether to use t-tests or not on a Likert scale is making my head spin! I hope you can provide some guidance.
I should also mention that at first I have looked at the median and IQR and found that 3 factors are stronger than others in motivating my sample to shop*, but now I need to see if there is a difference between genders and which motivator is the most influential for women and for men.
Thank you.
*example
I am asking it for marketing research, and I am doing a comparative study. I want to generate Placebo expectancies through electronic word of mouth communication (palcebo/nocebo) to check its impact on consumer attitude toward the product, and the relationship is going to be mediated by advertising (palcebo/nocebo). But I am not sure about its validity. I am using persuasive communication as a placebo only (no tangible product). Can anyone please help?
I am interested in studies that combine the business concepts of circular economy and consumer behavior in biofuel markets. I also look forward to meeting relevant researchers.
Dear Colleagues
One of the things that has to be done so that design researchers and marketing researchers can work together is to agree the languages they use. It seems to me that one of the language barriers to overcome is using the "aesthetics" category in marketing.
For marketing researchers (Homburg 2015), "aesthetics" means "... is good looking; agree 12345 disagree".
It is difficult to consider such an understanding of "aesthetics" as relevant when taking into account, for instance, the designs of Celine tunics inspired by the works of Ives Klein Anthropometry, presented at fashion week Paris, spring-summer 2017.
Design researchers would rather ask "what does it mean?" or "what values embody these tunics?"
As the importance of competing with meanings increases, marketing researchers should research values as "what does it mean?" rather than "does it look good?" This could be one of the things that closes the gap between marketing and design languages and, consequently, research.
What do you think about it? Any interesting research published? I haven't seen any.
Maybe it's a topic for the
Creativity and Innovation Management
Special Issue – Call for papers
“Design & Marketing: Intersections and Challenges”
Richard Kleczek
Dear Friends
Marketing is a research area that is both interesting and something I as a businessman learned to love. The research dimension of it however is not really my main focus as a businessman but as someone who has been teaching marketing and won an award in international marketing research..strange..hmm but ok :-) I have an interest even if my main focus is the strategical and hands on aspects of it since I first of all regard my self as a businessman. When it comes to research into marketing how do you see the future? Trends ? new theories on the horizon etc? What is your opinion? The word is free!
Best wishes Henrik
Dear colleagues,
In recent years, many consultants have come out offering courses on neure-selling.
I hardly find quality literature. Just a few Jurgen Klaric´s books (with at least over 100 citations in Google Scholar), and practically nothing else.
In this regard, I would be very grateful if, as a sales & marketing researcher, you can help me answering two questions:
1. Do you know of any scientific research that gives any validity to the concept of neuro-selling?
2. What validity and applicability do you give to teaching neuro-selling course?
I really appreciate your time, and I would love to hear your valuable opinions.
I need a questionnaire to measure digital maturity, hopefully from the literature or a trusted source such as BCG so that I can use it in my research.
It would be great if it's applicable to the telecom industry (if not, I can adjust it)
Hello fellow researchers. I am a marketing researcher and have a passion for helping poor people through microfinance. How can I relate my future marketing research with microfinance or marginal marketing? suggestion, please!
Hi, I am making an article analysis table and my supervisor has asked me to make a column with antecedents and consequences. I know about it roughly but I would appreciate it if someone can explain it a bit more. I am supposed to find out the antecedents and consequences for every paper I read.
I am doing research to find reasons for sales decline of a product. i have found out few factors. Now i need to prove that sales decline happens due to these factors. For that i did a survey and got a questionnaire completed, which clearly shows that the factors i found are reason for the decline . So which are the best manual test tools for hypothesis testing ?
Hi there! What do you think are the trending topics/titles in marketing research? Thank you for your response!
Hello, everyone,
I am looking for data/figures to illustrate the significant growth of marketing research over the past few years (since the 70s - 80s), such as:
- the number of marketing conferences per year
- the number of marketing theses defended per year
- the number of journals created in marketing per year
- the number of papers published in marketing per year
-Etc...
Do you have any idea where I could find this information?
Thanks in advance for your help,
Kathleen
I want a topic related to marketing, emotional ads, consumer mind, in which the data collection becomes easier. So I can make my framework in 2 weeks, kindly help me in getting articles and topics & also share with me some questionnaires.
Thanks
Is there any published research article (preferably in Marketing journal) that used JASP/Jamovi for Structural Equation Modelling?
Also, does JASP/Jamovi provide convergent and discriminant validity?
Hello,
I am intending to do research on the desirability/marketability of a "Reverse Factoring" financial product, determining which attributes of the financial product influence prospective customers demand for the financial product. Additionally, I wish to measure Willingness to Pay for this financial product (for a Reverse Factoring financial solution, I envision this being akin to how much of his/her Accounts Receivables the seller is willing to give up in order for immediate payment).
I am new to conjoint analysis (and marketing research in general) and would appreciate any help in getting started.
kind regards,
Tumaini
Dear network;
I am conducting a research about online-shopping adoption (drivers) in emerging countries. Due to time and (especially) budget constraints, we're thinking to conduct the survey online targeting people aged 25 to 65 years old.
We have some questions and doubts about the reliabality of online surveys especially when it comes to the publication of such research in indexed journals. My questions are :
1) We might mix online and offline data collection as the 55 to 65 years old might not be on the internet to participate in our study. What are the risks? and, Are there any papers about the (+) and (-) of this kind of multi-mode approach?
2) Are online-based research papers accepted in top journals (in the marketing/consumer field) ?
3) What are the common biases in online research? and how one can remove them (any recommandations from your own experience with onine surveys)?
Thank you in advance for your help.
I am going to conduct a survey for primary data collection in a marketing research and have realized that it would be more efficient to add a couple of more constructs for another study and eventually split 1 survey into 2 when it comes to building conceptual framework or testing the reliability and validity of the scale.
I want to know if doing so is reasonable in social research, what could be the pitfalls and what should i keep in mind.
e.g. Total constructs used in survey 7. total respondents 500
First study using 4 constructs for conceptual framework and 500 respondents (suffiency, reliability, validity etc. tests run for only these 4 constructs)
Second study using 3 constructs for conceptual framework and same 500 respondents (tests on models for only these 3 constructs)
2 constructs are the same in both studies
Survey length would not affected considerably, while conducting two separate surveys would take too much time and resources
Dear all,
I would like to conduct some research on consumer behaviour and their participation in circular business models (CBM). I hope to gather consumer behaviour insights, relating to factors that impact their willingness to participate in such initiatives.
Examples of CBM are:
- Recovery and Recycling – e.g. fashion brands with take-back management of old clothes for repurposing or recycling
- Product as Services – e.g. electronic goods stores with renting scheme for products
The research intends to determine how consumers can play a bigger role in the circular economy, by way of increasing their participation in CBM. And so I reckon it is necessary to first find out what their current level of awareness, attitudes, and behaviors are towards CBM.
Question 1: As I intend to gather responses via an online survey, what model/principles/guidelines are recommended for the design of this survey? I vaguely understand that sometimes attitudes do not necessarily translate to actual behaviour. E.g. they may have a positive attitude towards a clothes-recycling programme, but may not actually participate in it for various reasons (would like to find out what these reasons are). This is going to be my first attempt at designing such a survey so any useful input and guidance will be greatly appreciated.
Question 2: Once I have these responses, I would like to analyse it further to see if there’s a way to determine/predict the likelihood of them participating in other CBM. Should I be modeling part of the survey as a choice experiment? Would you have any thoughts on this or other recommendations? Would Excel, SPSS etc be useful for this?
I do not have a background in statistics nor am I so familiar with consumer behaviour research at this point. My hope is for some guidance on how I can fine-tune the research methodology and for me to learn plenty from this experience.
Thank you very much for your help.
where to get a journal to publish highly technical marketing research based on multivariate analysis or old-fashioned statistical methods?
How will the success of Qualitative research synthesis for reliability in marketing research?
I have two different advertisements and two dependent variables, which are the same - 'how positive or negative is your attitude toward the advertisement?'. One ad is a 'femvertisement' (feminist advertisement) and I plan on doing an ordinal regression with 3 models.
Model 1 independent variables: interest, knowledge, etc. to determine how individuals process the ads
Model 2: processing variables and feminist attitudes
Model 3: processing variables, feminist attitudes, and socio-demographics
I'm wondering whether, from the two regressions, I will be able to infer how different processing levels (as inferred from the interest, knowledge, etc.) will effect attitudes toward the advertisements. Is there an analysis I can do to compare the effects or can I explain this with the two regressions?
Thanks in advance.
Post doc
hi everybody. I have recently completed my PhD in commerce reagard horticulture marketing. So now i am looking for Post doc in the areas of horticulture marketing research.
kindly any one help my by pouring your suggestions.
Thanks in advance
Ethnography has been used in marketing and consumer research for many years. If you were designing a textbook for consumer ethnography, what chapters would you include?
What is new trend in Marketing research,, I mean which are the researchers are interested these days
I'm interested in the following questions: do online brands have different nature vs traditional offline brands? What are the similarities and differences? Are there any significant differences in a branding/re-branding process?
Dear Network,
I was wondering how international collaborations between researchers are made? Actually, I would like to have a chance to work with other researchers in the consumer research, but I have no idea how can I start. I mean, how does it work usually (I'm completely neophyte as regards these matters).
Thank you for your help.
Do you know any marketing research exams?
Any examples with solutions similar to this would be helpful: "For the given research objective, explain which experimental design you would choose and write it down in scientific notation."
Hi.
I have conducted Latent Class regression (LCR).
As you know, I calculated AIC and BIC related criteria using Laten Gold software, in order to determine the suitable number of classes.
However, as you can see in the picture I uploaded, the results showed that
- The value of AIC related criteria has elbow point, as the number of classes increases (e.g. elbow point=3).
- However, the value of BIC related criteria has NO elbow point and continuously increases, as the number of classes increases.
(while I have expected the value of BIC related criteria has elbow point or decreases, as the number of classes increases)
For you information, in the model of LCR,
- one binomial response variable
- 19 numeric predictors
- four nominal covariates
- 33919 cases (row)
Please let me know why BIC related criteria showed unexpected patterns and how I can fix it.
If you need more information, please let me know.
Thanks in advance.
Sincerely,
Lim, Juhwan

I am doing a marketing research on whether purchase intention towards a popular brand is affected by people's identification with a socially responsible organisation (Fair trade) and their perception of the corporate social responsibility of that brand. My survey asked the participants for their purchase intention towards that brand, then their identification with Fairtrade and perception of corp. social responsibility questions and after that I showed the that the Fair trade foundation and that brand are related, so I asked about their purchase intentions again. I conducted normality tests and none of the constructs was normally distributed. Can I use a Multivariate Analysis for the data even though it's not normally distributed (and if not what test would be better) ?
Research and development budget, particularly invest done to get customers feedback? market research ?
It would be great there any report on market research spending by industries?
Hi,
I am writing a marketing research paper in which we are to explain only what test we would select, how we would carry it out and why. I am examining wetsuits, and I thought it would be interesting to look at color/pattern preference amongst women.
I crafted to possible research questions:
1.) What is the relationship between the Psycho Tech color/pattern options and actual purchases amongst women?
H1: Offering more color/pattern selections on the women's Psycho Tech wetsuit will generate more sales.
H0: Offering more color/pattern selection on the women's Pyscho Tech will not generate more sales.
or
What is the relationship between wetsuit color/pattern options and product satisfaction amongst women? (not sure necessarily the hypotheses)
However, what type of test would help me here? I mentioned chi-square but my professor is not making it sound like that would generate the results or answers Im hoping to see... any help would be great.
Thanks!
I am trying to measure companies performance using SERVQUAL. my dependent variable is company performance. with just one question from customers related to company performance can I measure.
I read it in Aaker, Kumar and Day Book of Marketing Research 9th edition, that many companies measure it in this. Could not find any article. it would be great if any one can share references. Thank you
We're currently trying to determine a reference price to be able to use on a package, in an empirical research, by asking 5 questions to the participants. How many participants do we have to reach to determine the reference price, for a pilot test? In main test (it will be a quasi-experimental design), we're planning to reach 200 participants, 50 for each group, with approximately 20 items in total. Thanks for your answers!
The concept of Business analytics, through SAS and many other softwares and tools, has significant importance in industry but academic research is still in nascent stage. The sub-division of business analytics is marketing analytics, where all the concepts of data analytics are observed in terms of marketing science paradigm.
I have read three books tilted as:
- Marketing Analytics Roadmap: Methods, Metrics, and Tools by Jerry Rackley
- Marketing Analytics: A Practical guide..by Mike Grigsby
- Predictive marketing by Omer Artun
Moreover, The upcoming conferences of AMA (American Marketing Association) have also highlighted the topic of marketing analytics along with many others IT intensive topics. Furthermore, there are a few thesis available on ProQuest as well.
Still, A broad concept of marketing analytics does not guarantee that the "problem statement" devised from all this can create a notable 'ripple' in academia.
Conclusively, i want to pursue "marketing analytics" for my PhD and becoming a professional as well.
So, It is requested to all researchers and professionals out there to kindly guide me.
H1: The impact of "variable A" on "variable B" and "variable C" differs between genders
variable A - interval (sum of 5 point items)
variable B - interval (sum of 5 point items)
variable C - interval (sum of 5 point items)
GENDER - Nominal with two attributes
Is it possible to test with a single statistical tool for testing the above hypothesis?
Thanks in advance.
Dear Colleagues,
I am working on my master thesis with the topic of perceived leadership styles and its impact on employee engagement (or employee satisfaction) in the marketing research agencies.
I find out that there is scarce articles or journals in this particular business therefore I am not sure which type of leadership styles applied.
1. Is there a tool I can use to measure what type of leadership styles applied in the business (in my case is in the context of research agencies)? *preferable the free one
2. Also the free measure for employee engagement?
3. Between employee satisfaction and employee engagement, which one is better to explore in my thesis? (I am still unsure with the idea of both)
4. Can anyone give me some suggestion (or references) to me on similar topics about leadership styles that may relevance to this particular business agencies?
My model consists of five independent variables, one mediator and one dependent variable. In determining Path c, Path a, and Path c', do I need to conduct the regression for five times (i.e.: run a simple regression for each predictor, repeat for five times) or I can conduct a multiple regression by considering all five predictors into one regression equation? Also, should I report "unstandardized beta" or "standardized beta" (most SPSS guidebooks suggest standardized beta)?
I understand that a Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level(reference: http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/)
The question is if I would like to measure the success of a guerrilla marketing applied advertisement then how I could measure it (what will be my research design) through quantitative research? Can anyone help me by suggesting how I could collect data and analyze guerrilla marketing based ads success rate? Moreover, what are the statistical tests I have to carries on?
Thank you in advance.
With growing synchronization of IT and revolutionalizing Marketing tactics what do you think are the most lucrative marketing domains for the future marketiers and marketing researchers
Marketing of exotic vegetables in Nigeria
I am working on a quantitative study in the relationship marketing field. I am looking for good articles which use SEM to assess strenghs of relationships between variables.
Using SEM, I would like to test one research model in two different contexts, with two different samples, and compare regression weights and mean differences in both contexts.
Thanks a lot in advance!
Looking for any benchmarks in student satisfaction and/or Net Promoter Scores in higher education, particularly online and postgraduate.
I have 3 dependent variables (DV) and 2 independent variables (IV) where 1st IV have 3 sub categories and 2nd IV have 2 sub categories. I need to compare the means.
How I can proceed?
Do I need to test interaction effect?
I would be really grateful if someone could recommend the experiment as well.
Hi All, how to measure competitive advantage? Are there any scales/instruments/open ended questionnaires existing to measure competitive advantage? We have plenty of literature to define factors that leads to Competitive Advantage and Sustainable competitive advantage but I am not getting much luck in the measurement part.
Regards, Harbir
I am going to conduct a true experiment design with pretest and posttest in the marketing field. The samples are randomly selected into the control group and experimental group. However, my questions if the samples should be representative? Since if yes, I need to ask a professional company and buy the samples; if not, I can utilize the snowball method to collect the samples and later on randomize them into two group.
Great thanks if someone experienced can give me some tips!
white water adventure recreation providers currently employ unofficial industry qualifications standards to show guide/leader competencies in the Kithulgala Adventure Based Camp. Very hard to find International Standards for guide competency exist.
New regulations have been proposed to regulate commercial white water rafting across Canada. These regulations will govern all aspects of commercial white water rafting, from equipments requirements to record keeping procedures. The impacts and influences of these regulations and how they are similar to and differ from the current standards, qualifications and policies practiced by white water rafting in the Kithulgala Adventure Based Camp is the main focus of this research.
What is the difference between price integration and market integration? and what are the data needed for these (like retail price etc.)
I just want to conduct a study in which social media campaign effect has to measured. can any body suggest me about any structured measurement to measure it.
The role of configuration theory in buyer-seller relationships; and value creation and relationship quality configurations, impact on performance.
Hello! I am using a scale that was originally meant to be used in a particular context, in a different, but theoretically similar situation. I got a review asking for "validation of scale adaptation" to be presented. When I searched for papers which have done this, there's a huge variety of work done - starting from scale development papers to those that have taken a cursory look at scale validation. Request your help in terms of what I need to present as "validation of scale adaptation," since mine is not a scale development of adaptation paper, but using a scale in a different context. Will sincerely appreciate your help! Thank you!
Hi,
I am a student (MBA Luxury Brand Management) and I am doing a research paper on brand experience in hospitality. The main question is about creating/design an experience for the guests. What are the important elements?.
What is an experience? Branding implies also staff recruitment etc.
If you have any articles, ideas, suggestions to share I will be please.
Thanks
I've calculated a value for user satisfaction (via CSI - Customer Satisfaction Index) and its result is expressed in percentage [%]. My calculated value (for Customer Satisfaction Index) expresses, that the general satisfaction of users of any intern system is 76 [%]. Now I am asking myself, if there is any scale or lookup table, which "compares"/"expresses" this value in a more appropriate way. I wouldn't like to leave my result just as a standalone value. I would like to moreover express my result in words and give detailled information on what it generally means (e. g. for improving). Is there any scientifically proven way to do this?
Information assymetry and principal agent theory has huge impact on market functioning. Unfortunately I found only few more or less relevant contributions which deal with marketing impact from theoretical point of view respectively from scientific research. Can you recommend some work made in that field? Or recommend somebody who cares about that or want work on such topic?
I am kindly asking those with practical or extensive research experience in marketing communication to recommend the strategies they have found to be most productive when one is promoting services and sport brands.
suggestions about the criteria that brand must satisfy
nature of the PC market
the recent technological changes
marketing mix
It is often recommend that a 'no choice' option be included in choice-based conjoint, to avoid forcing artificial choices that could result in low quality responses from participants.
Q1. What are the options for analysing this response? You could just omit the 'no-choice' response; however, the refusal to choose contains information that all options in that set have relatively low utilities, compared to sets in a which a choice has been made. How can this information be taken into account when estimating part-worths?
Q2. Are there reasons to include 'no-choice' in best-worst scaling? Has anybody done so and if so how have the above issues been addressed?
I would be grateful for your thoughts.
what theoretical framework am i able to apply to this research titile?
I want please to have your opinion about the best paradigm for Developing Better Measures of Marketing Constructs
Thanks
Which statistical test is better when we want iv impact on consumer buying behaviour ?
Looking for any quantitative data related to national of corporate culture collected within the past 6 years. If you have access to such data, please let me know.
Seeking to understand how very new products differs from known products in terms of measurement.
Since Companies are applying strategies based on these, which one will help the companies in the long run. What is your opinion about this?
Hi I can see Enterprise Telecom billing is just a subset of the Retail billing
I would like to know what are those features or functionalities different from regular retail billing , i am keen on figuring the delta and try to incorporate those into the COTS product.
I have two experiments with very similar procedures and materials. I would like to compare one EG from the first experiment with one EG from the second experiment. Samples in both studies are also very similar in terms of size (around 30 people) and characteristics (students from the same faculty). Is there any way to do this?
The ongoing initiatives of the Advanced Manufacturing Program and Industry 4.0 require joint collaborative efforts and prepare industry for the technology and workforce demands of the factory of the future impacting the Organization Structure to become fluid based on Market- Technology- Skills
Will this future factory environment would lead us to a different shift in Employee's Role- Responsibility- Accountability and Position ?
I am looking for a data set to test a local volatility algorithm pricer for spread or crack options on commodity (WTI). I would need
- Future data quote markets
- Options data (call / put) quote markets considered on spread option maturity
- Ideally : spread or crack quote markets,
- Ideally : corresponding Kirk / Bjerksund or Monte Carlo reference prices.
To your knowledge, is there any standard already considered data set to test performance and precision of the method ?
Thanks for any contribution !
I am looking for a theoretical marketing study that can illustrate a seller's decision when he needs to select one of the two options: he can sell his product to a market through telesale or telemarketing. Other than explaining this using a simple risk preference approach, is there any theoretical study that explains determinants of his decision? I would be great if you can provide some suggestions. Thanks.
Ipeirotis published "Demographics of mechanical turk " in 2010.
I think some of the data from there was quoted in Paolacci et al's "Running experiments on amazon mechanical turk. Judgment and Decision making"(2010)
The demographics of MechTurk is important for any researcher. Does anybody know of any more recent research on this topic?
iPhone in the United States.
-Segmenting and targeting
- Positioning and differentiation
-Marketing Mix (product, price, place, promotion)
Dear colleagues,
I am almost finished writing an article about Chinese sellers on Amazon.de or other European Amazons and the VAT issue.
I would kindly ask you to give me your opinions if you spot faults in my argumentation since the issue seems to be so clear and yet so difficult to verify.
According to Amazon: approximately 2 million external sellers use the platform of Amazon whereas sellers from Hong Kong and China have been growing 65% per year. Overall 40% of the total business of Amazon is done by third-party seller.
A Chinese seller (BestWe is one typical seller example) presents his products on Amazon.de and the webpage of Amazon.de says VAT included (MWSt. inkl.). The impressum of the Chinese seller does not show a European VAT identification number (although he could apply for one via MOSS).
So the customer buys from a Chinese seller on Amazon.de assuming that VAT is included (and declared). Nevertheless Amazon informs that Amazon only withholds VAT for their commission portion according to EU directive 1042/2013 and the rest is paid out to the Chinese seller.
In Europe, according to EU Directive 112/2006 for B2C product sales VAT shall always be declared in the country of the seller.
Letter shipment from Hong Kong to Europe is €1-2 for products like smartphone covers. Wholesale price in Hong Kong is way lower than €1 and sales price on Amazon €6-8
The Chinese seller has three options to deliver to the German buyer
1) Value incl. shipping less than €22 and shipped from China
Customs does not stop the shipping (for administrative reasons of low value) and the seller should declare VAT directly to the tax office on his own. It is free of import VAT but this does not mean it is free of VAT. And on Amazon it is shown with VAT so it has to be declared.
2) Value above €22 and shipped from China
Customs stops the shipping and either the buyer pays import VAT or it is returned or destroyed. A contradiction because the buyer has paid VAT according to Amazon already, the seller has received the whole value and has to declare VAT. And how then does the buyer get his original money back if he does not pay VAT to customs?
3) Seller uses FBA-Service (Forward by Amazon meaning that the seller stocks large quantities of a product at Amazon and it is then shipped from inside the European Union warehouses)
The seller pays import VAT on e.g. 1.000 smartphone covers but since they have not been sold, he declares import VAT on wholesale price and not end price. E.g. €1 value per cover instead of €8. When he then sells, the VAT on the €7 sales price difference has to be declared by the seller at that stage.
So what I see is a massive tax fraud for lower price products. In Europe every chewing gum sold carries VAT but here it seems to vanish somehow.
The question is now also how Amazon comes into this. One could claim that Amazon is somehow assisting tax fraud. Another arguement could be that Amazon is in violation of the European Union Directive 31/2000. It protects portal providers in Article 14 by defining that providers are not responsible for the content they host as long as they are not informed of its illegal character, and they act promptly to withdraw access to the material when informed of it. The obligation to react (in Germany within 24h) has been confirmed in a multitude of court cases. Therefore although Amazon is not responsible for the content created on their websites, they are responsible for the displayed information over time if they do not stop it. And this carries large financial penalties.
By the way, I have made test purchases for all three cases and in each case I was rejected an invoice showing the VAT - which I paid according to Amazon.de
Looking forward to your comments and guidance.
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