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Do you have any companies in mind that are currently successfull because of their design and do not follow a minimalistic approach (like Apple or Porsche design does)? Maybe some that use a more playful or even psychedelic approach to product design...
Thanks!
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Coats PLC
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Hi!
I need some input regarding survey questions for moderated regression analysis for my
My subject is how influencermarketing(moderator) affects the causal relation between Electronic-Word(independent variable) and brand loyalty(bl)(dependent variable?)
Here is my first draft for questions:
For me to spread positive E-wom, It is important for the clothing brand to:
Pick an influencer with a trustworthy and credible message(drivers of bl)
Pick an influencer that you can relate to in terms of clothing preferences
Pick an influencer that regularly offers new exciting content(sticky environment)
Offer a beneficial influencer campaign/discount code
Pick an influencer that provides valuable, informative information about the brand
Promote an influencer that offers an entertaining experience
In general, Influencer marketing increases my positive associations with the brand
But I dont know how to categorize the variables for the analysis? Or do i need to redo all of my survey?
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Hello Beata,
before going to data, you have to come up with a theoretical model that optimally focuses on unitary/one-dimensional variables (IV, DV and moderator). "Optimally" means: of course you can focus on aggregate constructs or measured indexes that summarise a bunch of things but that makes a theoretical argumentation about of the effects (including moderation) a bit blurry.
But even if you have to stick to aggregate constructs (which is often the case in marketing) as these are often inherently aggregate, you have to base your decision on the construct itself and its essential facets. THEN you can measure these facets. Don't start with measures.
HTH
Holger
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How can the development of new online media improve communication between collaborating researchers on an international scale?
The involvement of Internet information technologies, new media for the development of international contacts between scientists improves the logistics of information flow, but does not ensure success in this international cooperation. Online new information media are just a tool that can be used in a variety of ways. Even if Internet technologies of new media are effectively used and advanced information processing technologies are developed, ie typical of the current Industry 4.0 technological revolution, it is still not possible to eliminate all negative aspects, threats and risks resulting from the growing involvement of new online news media to information activities, marketing, research, business and other.
For example, it is not possible to completely eliminate the risk of information transfer on the Internet, including information frauds and deliberate manipulation of information posted on internet information portals and social media portals, information transfer via e-mail etc. carried out by hackers and cybercriminals that break into IT systems of institutions public, financial and business, intercepting and stealing information, making financial embezzlement after hacking into online banking systems.
The most important determinant of the development of international contacts between scientists and researchers are people, their needs in establishing and developing international research teams, including the awareness of the possibility of creating added value, understanding and respect for other cultures and systems of the organization, the need for internationalization of previously determined locally and nationally developed research topics, etc.
On the other hand, social media portals operate as part of the development of new online media. Some information and / or social media portals enable communication between scientists and offer specific information services profiled on scientific issues, research, etc. One of such websites is the Research Gate portal.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
How can the development of new online media improve communication between collaborating researchers on an international scale?
Please reply
I invite you to the discussion
Thank you very much
Best wishes
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ICT tools are mainly used by researchers for its ability to ease knowledge-gathering process, easy communication, and to enhance resource-development. ... The use of ICT is based on the individual's logical assessment of how various applications increase his/her effectiveness and efficiency in work and provide ease in communication with collaborators. https://www.ukessays.com/essays/information-technology/role-of-ict-in-research-information-technology-essay.php
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Dear Respondent, I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a PhD dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 5 minutes to complete. Participation is entirely voluntary. Thank you very much in advance.
Sincerely. Muhammad Taqi PhD candidate Department of Business Administration Izmir University of Economics
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That's Great
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Hi all
I'm new to marketing and consumer behaviour research. I would be grateful if you could share some classic theories in this field or any framework or theories you found useful.
In the past, I have used the Theory of Planned Behaviour (incl the theory of reasoned action), the Technology acceptance model, and the Unified theory of acceptance and use of technology.
It would be great to expand my (as well as those new to this field) knowledge to look at other models that marketing researchers have been using.
Your contribution is much appreciated!
Kind regards
Junxiong
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Junxiong Li Based on using BS policies when appropriate, use the insights and methods from social marketing as they engage with behavioural sciences to lead the practical convergence .
The novelty in research lies in 2 aspects:
1. Providing the comparison of the application of BS to policy with SM.
2.Employing the policy-making cycle framework to map the contributions.
You may want to consider sociology and communications theory?
Another promising area is policy-making and citizens’ sovereignty.
Good luck.
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Theory of Reasoned Action
Theory of Planned Behavior
Marketing research
Business research
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There has been a "replication crisis" in psychology research field recently. Researches on consumer psychology/behavior/marketing are in particular a target of such crisis.
I read an article before in which the authors pointed out that a serious issue is very limited number of stimuli used in a research project. And I remembered that the authors analyzed the distribution of stimuli numbers from various consumer psychology studies.
May I ask does anyone know this article (I forgot)....Or any articles on this topic (stimuli number issue in consumer psychology/behavior and marketing)?
Your opinion will also be appreciated.
Thanks.
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Ying Zhu Thanks for your sharing. The work by Westfall, Judd and Kenny (2015) is rather informative and relevant to my question. Thanks!
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I'm in a pickle regarding my research project analysis in SPSS.
I have constructed a questionnaire, measuring 6 different motivators for shopping* and I want to know if there is a difference between what motivates women and what motivates men.
My data of men vs women is uneven (there are more women than men).
I also have 6 different motivations that I want to see if men and women strongly agree or strongly disagree (5-point Likert scale) but since I only have 1 question per motivator then I can't compute the mean. Will this mean I can't do tests?
I've tried to do Chi-square, Mann-Whitney U, Ordinal regression, all came insignificant. Does it just simply mean that there is no differences between groups? Or is the fact that I only have 1 question per item causing an error as the values are whole numbers (from 1 to 5)?
Reading about all the tests and arguments about whether to use t-tests or not on a Likert scale is making my head spin! I hope you can provide some guidance.
I should also mention that at first I have looked at the median and IQR and found that 3 factors are stronger than others in motivating my sample to shop*, but now I need to see if there is a difference between genders and which motivator is the most influential for women and for men.
Thank you.
*example
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Justyna Cuglewska If the Chi-sqr test did not return a significant difference, I would presume there is no gender difference. I would definitely check if I could combine the six motivators to create a composite scale (as suggested by David Morgan).
However, I see that David Morse is suggesting logistic regression (though my opinion coincides with David Morgan that it won't make difference if the Chi-sqr test returns insignificant relation). Please run this and share your experience with us here, so that we could also learn something.
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I am asking it for marketing research, and I am doing a comparative study. I want to generate Placebo expectancies through electronic word of mouth communication (palcebo/nocebo) to check its impact on consumer attitude toward the product, and the relationship is going to be mediated by advertising (palcebo/nocebo). But I am not sure about its validity. I am using persuasive communication as a placebo only (no tangible product). Can anyone please help?
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Thank you so much Paul F Burke
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I am interested in studies that combine the business concepts of circular economy and consumer behavior in biofuel markets. I also look forward to meeting relevant researchers.
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Dear Natalya
I have started a working on the project which attempted to understand factors that lead to consumer acceptance and adaptation of bio-fuel. You are welcome if we can explore any synergies on the project.
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Dear Colleagues
One of the things that has to be done so that design researchers and marketing researchers can work together is to agree the languages they use. It seems to me that one of the language barriers to overcome is using the "aesthetics" category in marketing.
For marketing researchers (Homburg 2015), "aesthetics" means "... is good looking; agree 12345 disagree".
It is difficult to consider such an understanding of "aesthetics" as relevant when taking into account, for instance, the designs of Celine tunics inspired by the works of Ives Klein Anthropometry, presented at fashion week Paris, spring-summer 2017.
Design researchers would rather ask "what does it mean?" or "what values embody these tunics?"
As the importance of competing with meanings increases, marketing researchers should research values as "what does it mean?" rather than "does it look good?" This could be one of the things that closes the gap between marketing and design languages and, consequently, research.
What do you think about it? Any interesting research published? I haven't seen any.
Maybe it's a topic for the
Creativity and Innovation Management
Special Issue – Call for papers
“Design & Marketing: Intersections and Challenges”
Richard Kleczek
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I have just submitted a paper on the sci-art cooperation. Here is the abstract. What do you think? From reformers to living labs: radical changes (transformations) of practices in art and science. Abstract Living labs is a formula of cooperation between scientists and artists that combines new methods of project implementation, new research methods (action research and design-based research). The results of these projects represent radical changes in current practices. I begin by presenting what a radical change in art and science is all about. Next, I present interdisciplinary stakeholder workshops as a working method of living labs and social phenomenology as an interpretative and methodological basis for researching artistic practices in the humanities. In the last part, I present what and how scientists of humanities and artists can study in the living lab formula. The originality / value of the research presented in the article lies in the indication of how artists and scientists can implement joint Sci-Art projects, based on the above-mentioned methods and the model of transformation of artistic practices. Keywords: radical change (transformation), social practices, living lab, humanities, art, social phenomenology
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Dear Friends
Marketing is a research area that is both interesting and something I as a businessman learned to love. The research dimension of it however is not really my main focus as a businessman but as someone who has been teaching marketing and won an award in international marketing research..strange..hmm but ok :-) I have an interest even if my main focus is the strategical and hands on aspects of it since I first of all regard my self as a businessman. When it comes to research into marketing how do you see the future? Trends ? new theories on the horizon etc? What is your opinion? The word is free!
Best wishes Henrik
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Digital marketing will be prominent as everything is dependent on IT these days.
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Dear colleagues,
In recent years, many consultants have come out offering courses on neure-selling.
I hardly find quality literature. Just a few Jurgen Klaric´s books (with at least over 100 citations in Google Scholar), and practically nothing else.
In this regard, I would be very grateful if, as a sales & marketing researcher, you can help me answering two questions:
1. Do you know of any scientific research that gives any validity to the concept of neuro-selling?
2. What validity and applicability do you give to teaching neuro-selling course?
I really appreciate your time, and I would love to hear your valuable opinions.
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Thanks Alejandro!
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I need a questionnaire to measure digital maturity, hopefully from the literature or a trusted source such as BCG so that I can use it in my research.
It would be great if it's applicable to the telecom industry (if not, I can adjust it)
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Hello fellow researchers. I am a marketing researcher and have a passion for helping poor people through microfinance. How can I relate my future marketing research with microfinance or marginal marketing? suggestion, please!
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There are several studies related to marketing to bottom of pyramid. That should be a good starting point.
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I just want to conduct a study in which social media campaign effect has to measured. can any body suggest me about any structured measurement to measure it. 
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Quantitive and Qualitive research. You can combine two of them and make compilation of researches. You can make focus groups to indicate main variables. And than make quantitive research.
M.Tetvadze
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Hi, I am making an article analysis table and my supervisor has asked me to make a column with antecedents and consequences. I know about it roughly but I would appreciate it if someone can explain it a bit more. I am supposed to find out the antecedents and consequences for every paper I read.
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You need to consider all factors leading to it and all the outputs. Usually it is done from a particular point of view (product, market, customer view, phenomenon).
If you need to research the two in the context of different conducted research, simply verify the above mentioned aspects.
Here you may find example of research of particular aspect.
usually researchers define triggers or sub variables having impact on the dependent variable.
Hope it helps
Anna
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Hi there! What do you think are the trending topics/titles in marketing research? Thank you for your response!
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5 Marketing Research Trends to Look for in 2019
  • Understanding the Voice of the Customer (VOC) through AI. VOC is certainly nothing new. ...
  • Authentic & Searchable Content. Authentic content is an indispensable component of branding. ...
  • Immersive Storytelling. ...
  • Data Privacy. ...
  • Strong Partnerships.
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The term Globalization refers to processes of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.
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Samer M Barakat Globalization has become a fashion concept that explains the changes experienced in the world and which is accepted as the reason of the transformations. While the concept of globalization is defined in this sense, the meanings of globalization in different dimensions have emerged. When the definitions of globalization are analyzed, it is seen that the definitions that prioritize economic expansions are examined more. The common feature of the definitions that evaluate the phenomenon of globalization economically is that it emphasizes the increase in foreign investments, the increasing importance of multinational companies, the economical interdependence of countries and increasing unlimited capital flows. Another point of view that draws attention in the definitions regarding globalization is the definitions that address the process in a multi-dimensional manner. Looking at these definitions; It is understood that technological innovations, cultural change and homogenization, the joining of localities in different parts of the world, migration movements liberalized between borders and the transformations in the political field are emphasized from different perspectives. Apart from these definitions, globalization has been defined by some thinkers in terms of expressing the new world order and revealing the new conditions of imperialism. These definitions are more important in terms of understanding an anti-globalization perspective. This approach, which interprets globalization as a new form of capitalist ideology and a new form of colonialist understanding, reveals the fact that anti-globalization is in this sense anti-capitalism. Although the concept of globalization is defined in the basic sense as the integration of the world and the spread of common values ​​across the world, definitions differ according to the emphasis made on the changes and transformations in different dimensions caused by globalization.
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Hello, everyone,
I am looking for data/figures to illustrate the significant growth of marketing research over the past few years (since the 70s - 80s), such as:
- the number of marketing conferences per year
- the number of marketing theses defended per year
- the number of journals created in marketing per year
- the number of papers published in marketing per year
-Etc...
Do you have any idea where I could find this information?
Thanks in advance for your help,
Kathleen
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I think it is better to limit this data to a specific country because difficult if the data global It is to have an accurate figure, especially since you covered marketing in general and not one of the marketing axes, for example digital marketing, tourism marketing or green marketing.
in this link you can see main stage of marketing maybe help you take one stage of them to be more accurate
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I want a topic related to marketing, emotional ads, consumer mind, in which the data collection becomes easier. So I can make my framework in 2 weeks, kindly help me in getting articles and topics & also share with me some questionnaires.
Thanks
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Thank you Mam, for your suggestion Mubina Khondkar :)
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Is there any published research article (preferably in Marketing journal) that used JASP/Jamovi for Structural Equation Modelling?
Also, does JASP/Jamovi provide convergent and discriminant validity?
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I don't think there is but the JASP results for SEM are identical to the AMOS so I think it is acceptable, it has correlation for convergent and divergent validity, for these analyses more accurate is to keep the loads greater than .70 to obtain a higher AVE .50, if your variables are conceptually similar or same constructs with different tests is also recommended the HTMT method.
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Hello,
I am intending to do research on the desirability/marketability of a "Reverse Factoring" financial product, determining which attributes of the financial product influence prospective customers demand for the financial product. Additionally, I wish to measure Willingness to Pay for this financial product (for a Reverse Factoring financial solution, I envision this being akin to how much of his/her Accounts Receivables the seller is willing to give up in order for immediate payment).
I am new to conjoint analysis (and marketing research in general) and would appreciate any help in getting started.
kind regards,
Tumaini
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Anna Maria Nikodemska-Wolowik thanks for the response, I will go through it now
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Dear network;
I am conducting a research about online-shopping adoption (drivers) in emerging countries. Due to time and (especially) budget constraints, we're thinking to conduct the survey online targeting people aged 25 to 65 years old.
We have some questions and doubts about the reliabality of online surveys especially when it comes to the publication of such research in indexed journals. My questions are :
1) We might mix online and offline data collection as the 55 to 65 years old might not be on the internet to participate in our study. What are the risks? and, Are there any papers about the (+) and (-) of this kind of multi-mode approach?
2) Are online-based research papers accepted in top journals (in the marketing/consumer field) ?
3) What are the common biases in online research? and how one can remove them (any recommandations from your own experience with onine surveys)?
Thank you in advance for your help.
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Dear Souad,
I will send you some papers about online surveys in marketing research, they are not recent (for example Bradley tried to give some solutions to sampling problems for internet studies in 1999!!!) but I think you could get some answers to your questions and particularly with this paper : .
You can also find a lot of online-based survey in ranked journals. good luck !
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I am going to conduct a survey for primary data collection in a marketing research and have realized that it would be more efficient to add a couple of more constructs for another study and eventually split 1 survey into 2 when it comes to building conceptual framework or testing the reliability and validity of the scale.
I want to know if doing so is reasonable in social research, what could be the pitfalls and what should i keep in mind.
e.g. Total constructs used in survey 7. total respondents 500
First study using 4 constructs for conceptual framework and 500 respondents (suffiency, reliability, validity etc. tests run for only these 4 constructs)
Second study using 3 constructs for conceptual framework and same 500 respondents (tests on models for only these 3 constructs)
2 constructs are the same in both studies
Survey length would not affected considerably, while conducting two separate surveys would take too much time and resources
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In my field (STEM higher ed research), using the same data collection to answer multiple, RELATED research questions is common practice. Collecting data can be prohibitively expensive and time consuming so you need to make it count, but as Jaspreet Kaur noted, it's also important to avoid diverging too far from a main topic or it will almost certainly reduce your completed response rate (see Tourangeau et al (2000) The Psychology of Survey Response for more info). +1 Samantha Curle -- if you have to leave something out, there's always next time if you still want to pursue that line of inquiry.
Typically, I've found it helpful to determine what modules or survey items I can include based on: (1) its centrality to my primary research agenda, (2) its novelty or importance related to foundational theory/research, and (3) whether or not I can keep the average response time under a certain threshold (depending on what, if any, incentive will be offered). My suggestion: pilot two versions of the survey, one with and one without the additional module or construct, and test how much of an impact it has on response time. Ask your pilot participants what they think of that construct in particular. Maybe even have a few of the non-additional group look over the construct after they are done and ask them if they think it would have been too burdensome or a non sequitur. When in doubt, get feedback.
If you weren't planning on piloting the survey with members of the population you will be studying, then... that's a terrible idea. Pilot it.
Finally, when publishing results, it's an ethical research practice to make sure readers understand when different studies are based on the same data. Easiest solution: give identifying information like when the data was collected and from whom in the methods, and use statements like "Published in [1], other findings from this dataset indicate that..." (side note: also a good way to draw the attention of an interested audience to your related work).
Hope this helps! Good luck!
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Dear all,
I would like to conduct some research on consumer behaviour and their participation in circular business models (CBM). I hope to gather consumer behaviour insights, relating to factors that impact their willingness to participate in such initiatives.
Examples of CBM are:
  • Recovery and Recycling – e.g. fashion brands with take-back management of old clothes for repurposing or recycling
  • Product as Services – e.g. electronic goods stores with renting scheme for products
The research intends to determine how consumers can play a bigger role in the circular economy, by way of increasing their participation in CBM. And so I reckon it is necessary to first find out what their current level of awareness, attitudes, and behaviors are towards CBM.
Question 1: As I intend to gather responses via an online survey, what model/principles/guidelines are recommended for the design of this survey? I vaguely understand that sometimes attitudes do not necessarily translate to actual behaviour. E.g. they may have a positive attitude towards a clothes-recycling programme, but may not actually participate in it for various reasons (would like to find out what these reasons are). This is going to be my first attempt at designing such a survey so any useful input and guidance will be greatly appreciated.
Question 2: Once I have these responses, I would like to analyse it further to see if there’s a way to determine/predict the likelihood of them participating in other CBM. Should I be modeling part of the survey as a choice experiment? Would you have any thoughts on this or other recommendations? Would Excel, SPSS etc be useful for this?
I do not have a background in statistics nor am I so familiar with consumer behaviour research at this point. My hope is for some guidance on how I can fine-tune the research methodology and for me to learn plenty from this experience.
Thank you very much for your help.
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You could use a qualitative or quantitiave analysis.The qualitative analysis would help you ask people if they believe is recycling etc.In case many of them say they don't,they will list some factors for the same for example trust,profit,false adevrtising of companies etc.Now when you make a model of these factors from what you have got qualitatively can test the same quantitatively.Some such papers are there in my research papers .Pls see
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where to get a journal to publish highly technical marketing research based on multivariate analysis or old-fashioned statistical methods?
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Please check one of well known academic sources:
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How will the success of Qualitative research synthesis for reliability in marketing research?
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Thank you for good recommend.
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I have two different advertisements and two dependent variables, which are the same - 'how positive or negative is your attitude toward the advertisement?'. One ad is a 'femvertisement' (feminist advertisement) and I plan on doing an ordinal regression with 3 models.
Model 1 independent variables: interest, knowledge, etc. to determine how individuals process the ads
Model 2: processing variables and feminist attitudes
Model 3: processing variables, feminist attitudes, and socio-demographics
I'm wondering whether, from the two regressions, I will be able to infer how different processing levels (as inferred from the interest, knowledge, etc.) will effect attitudes toward the advertisements. Is there an analysis I can do to compare the effects or can I explain this with the two regressions?
Thanks in advance.
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Thank you all for your responses, they are greatly appreciated.
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Post doc
hi everybody. I have recently completed my PhD in commerce reagard horticulture marketing. So now i am looking for Post doc in the areas of horticulture marketing research.
kindly any one help my by pouring your suggestions.
Thanks in advance
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Thanks Padma N Atreya for your better recommendations.
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Ethnography has been used in marketing and consumer research for many years. If you were designing a textbook for consumer ethnography, what chapters would you include?
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I am glad you find the chapters interesting!
George
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What is new trend in Marketing research,, I mean which are the researchers are interested these days
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Green Marketing
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I'm interested in the following questions: do online brands have different nature vs traditional offline brands? What are the similarities and differences? Are there any significant differences in a branding/re-branding process?
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Dear Muthana Makki Mohammedali , the reason for I have said five years is related to the guidelines of some journals, which define that the authors should consider articles published in recent years in their theoretical reviews. Actually, this is not something that I totally agree, and from my point of view is more related to market matters than academic matters. And five, as well two, seems to be magical numbers because of the calculation of Impact Factor published every year by Journal of Citation Report, for instance.
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Dear Network,
I was wondering how international collaborations between researchers are made? Actually, I would like to have a chance to work with other researchers in the consumer research, but I have no idea how can I start. I mean, how does it work usually (I'm completely neophyte as regards these matters).
Thank you for your help.
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Hope it helps. Jens
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Do you know any marketing research exams?
Any examples with solutions similar to this would be helpful: "For the given research objective, explain which experimental design you would choose and write it down in scientific notation."
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I also recommend you Pearson's system. If you use the books of Pearson you will get access to virtual MyLab - where you will find teacher's guide, cases, presentations of the topics, video's and tests as well.
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Hi.
I have conducted Latent Class regression (LCR).
As you know, I calculated AIC and BIC related criteria using Laten Gold software, in order to determine the suitable number of classes.
However, as you can see in the picture I uploaded, the results showed that
  • The value of AIC related criteria has elbow point, as the number of classes increases (e.g. elbow point=3).
  • However, the value of BIC related criteria has NO elbow point and continuously increases, as the number of classes increases.
(while I have expected the value of BIC related criteria has elbow point or decreases, as the number of classes increases)
For you information, in the model of LCR,
  • one binomial response variable
  • 19 numeric predictors
  • four nominal covariates
  • 33919 cases (row)
Please let me know why BIC related criteria showed unexpected patterns and how I can fix it.
If you need more information, please let me know.
Thanks in advance.
Sincerely,
Lim, Juhwan
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One thing to be noted is that the purpose of AIC and BIC is fundamentally different:
For AIC, the final goal is to estimate the relative Kullback–Leibler Information (that is, "distance" between true probability distribution behind the data and the distribution approximated by statistical model and maximum likelihood estimation). Informally, the purpose of an AIC is to choose the model which gives the good prediction.
Meanwhile, those of BIC is to calculate the Bayesian posterior model probability, where all the prior model probability are set to be equal. It needs the marginal likelihood of the model (likelihood of the model averaged over the parameter space, or more accurately, over the prior distribution) but with troubling multiple integrations. However, if the posterior distribution converges to normal, an approximate marginal likelihood can be obtained relatively in an easy way. Informally, the purpose of a BIC is to choose the most probable model.
See the following reference for a guide.
Aho, K., Derryberry, D., & Peterson, T. (2014). Model selection for ecologists: the worldviews of AIC and BIC. Ecology, 95(3), 631-636.
And for more mathematical background, see
Konishi, S., & Kitagawa, G. (2008). Information criteria and statistical modeling. Springer Science & Business Media.
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I am doing a marketing research on whether purchase intention towards a popular brand is affected by people's identification with a socially responsible organisation (Fair trade) and their perception of the corporate social responsibility of that brand. My survey asked the participants for their purchase intention towards that brand, then their identification with Fairtrade and perception of corp. social responsibility questions and after that I showed the that the Fair trade foundation and that brand are related, so I asked about their purchase intentions again. I conducted normality tests and none of the constructs was normally distributed. Can I use a Multivariate Analysis for the data even though it's not normally distributed (and if not what test would be better) ?
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It doesn't sound much like your data is going to meet the multivariate normality assumption which is pretty important for MANOVA. You haven't said what you plan to do with the data but I assume since you mentioned MANOVA that you have more than 1 dependent variable. Thus I would start with a contingency table analysis to see if these dependent variables are statistically independent of each other. If they are then life is good and you can quickly separate them into several univariate analyses for which would recommend some type of logistic regression as a starting point. I am attaching a set of notes by Frank Harrell, a real expert in this area. I would say the chances of success on this route are about 80%. Look over Frank's discussion, his examples and his software(which is Free by the way) and see if this looks appropriate for your research questions. If not, come back and we will try again. Best wishes, David Booth
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Research and development budget, particularly invest done to get customers feedback? market research ?
It would be great there any report on market research spending by industries?
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Ataul Karim Patwary Its just a preview, I need market research spending amount of telecom companies or industry wise spending amount. Can you help in getting the full report?
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Hi,
I am writing a marketing research paper in which we are to explain only what test we would select, how we would carry it out and why. I am examining wetsuits, and I thought it would be interesting to look at color/pattern preference amongst women.
I crafted to possible research questions:
1.) What is the relationship between the Psycho Tech color/pattern options and actual purchases amongst women? H1: Offering more color/pattern selections on the women's Psycho Tech wetsuit will generate more sales. H0: Offering more color/pattern selection on the women's Pyscho Tech will not generate more sales.
or
What is the relationship between wetsuit color/pattern options and product satisfaction amongst women? (not sure necessarily the hypotheses)
However, what type of test would help me here? I mentioned chi-square but my professor is not making it sound like that would generate the results or answers Im hoping to see... any help would be great.
Thanks!
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Use correlation test to test your hypotheses.
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I am trying to measure companies performance using SERVQUAL. my dependent variable is company performance. with just one question from customers related to company performance can I measure.
I read it in Aaker, Kumar and Day Book of Marketing Research 9th edition, that many companies measure it in this. Could not find any article. it would be great if any one can share references. Thank you
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Since your plan is to use SEM i would advice you to use multiple items measurements in order to obtain fit model . further more, you will have an opportunity to do factor reduction to get a much better model fit .
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We're currently trying to determine a reference price to be able to use on a package, in an empirical research, by asking 5 questions to the participants. How many participants do we have to reach to determine the reference price, for a pilot test? In main test (it will be a quasi-experimental design), we're planning to reach 200 participants, 50 for each group, with approximately 20 items in total. Thanks for your answers!
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30 respondents for the first step research
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The concept of Business analytics, through SAS and many other softwares and tools, has significant importance in industry but academic research is still in nascent stage. The sub-division of business analytics is marketing analytics, where all the concepts of data analytics are observed in terms of marketing science paradigm.
I have read three books tilted as:
  1. Marketing Analytics Roadmap: Methods, Metrics, and Tools by Jerry Rackley
  2. Marketing Analytics: A Practical guide..by Mike Grigsby
  3. Predictive marketing by Omer Artun
Moreover, The upcoming conferences of AMA (American Marketing Association) have also highlighted the topic of marketing analytics along with many others IT intensive topics. Furthermore, there are a few thesis available on ProQuest as well.
Still, A broad concept of marketing analytics does not guarantee that the "problem statement" devised from all this can create a notable 'ripple' in academia.
Conclusively, i want to pursue "marketing analytics" for my PhD and becoming a professional as well.
So, It is requested to all researchers and professionals out there to kindly guide me.
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Dear Dar,
Refer to the papers below, which lay the foundation of the need of this research.
Fahy, J., & Jobber, D. (2012). Foundations of marketing.
Germann, F., Lilien, G. L., & Rangaswamy, A. (2013). Performance implications of deploying marketing analytics. International Journal of Research in Marketing, 30(2), 114-128.
Xu, Z., Frankwick, G. L., & Ramirez, E. (2016). Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective. Journal of Business Research, 69(5), 1562-1566.
Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of Marketing, 80(6), 97-121.
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H1: The impact of "variable A" on "variable B" and "variable C" differs between genders
variable A - interval (sum of 5 point items)
variable B - interval (sum of 5 point items)
variable C - interval (sum of 5 point items)
GENDER - Nominal with two attributes
Is it possible to test with a single statistical tool for testing the above hypothesis?
Thanks in advance.
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@Hassan: is there any advantage of the method you propose compared to SEM? All I see are drawbacks.
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Dear Colleagues,
I am working on my master thesis with the topic of perceived leadership styles and its impact on employee engagement (or employee satisfaction) in the marketing research agencies.
I find out that there is scarce articles or journals in this particular business therefore I am not sure which type of leadership styles applied.
1. Is there a tool I can use to measure what type of leadership styles applied in the business (in my case is in the context of research agencies)? *preferable the free one
2. Also the free measure for employee engagement?
3. Between employee satisfaction and employee engagement, which one is better to explore in my thesis? (I am still unsure with the idea of both)
4. Can anyone give me some suggestion (or references) to me on similar topics about leadership styles that may relevance to this particular business agencies?
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Thank you all for your responses.
After some reading I decided to go with 1 additional point, so my dependent variable (DV) will be the same "employee engagement - EE" and my independent variables (IV) leadership styles-LS and organizational cultures-OC.
My research objectives are to answer these hypotheses:
1. LS has more positive relationship than OC towards EE
2. OC has more positive relationship towards EE
3. There is a linear relationship between IV (both LS & OC) DV
Any advice for other potential hypothesis I can explore?
I found a new measurement for employee engagement (written in a PHD disertation) and I have tried to find other citation of the paper but I can't find one (my assumption is no one has not use it yet for other study).
My question is, can I use it for my study or is it better to use the known tools as suggested above?
For OC, I plan to use Hofstede questionnair. Since Hofstede is more on the country/national culture level, can I use it for study on organizational culture level?
Really appreciate any responses and thank you in advance.
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My model consists of five independent variables, one mediator and one dependent variable. In determining Path c, Path a, and Path c', do I need to conduct the regression for five times (i.e.: run a simple regression for each predictor, repeat for five times) or I can conduct a multiple regression by considering all five predictors into one regression equation? Also, should I report "unstandardized beta" or "standardized beta" (most SPSS guidebooks suggest standardized beta)?
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No, You will apply four steps, step1, step2, step3, and step 4. In step1, regress dependent variable on all explanatory variables, in step2, regress mediator on all explanatory, and in step 3 & 4, regress dependent variable on all explanatory and mediator variables. Baron and Kenny 1986 Model is just use to obtain coefficients a, b, c, and c/ .
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I understand that a Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level(reference: http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/)
The question is if I would like to measure the success of a guerrilla marketing applied advertisement then how I could measure it (what will be my research design) through quantitative research? Can anyone help me by suggesting how I could collect data and analyze guerrilla marketing based ads success rate? Moreover, what are the statistical tests I have to carries on?
Thank you in advance.  
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Good question and informative responses. Thanks!
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With growing synchronization of IT and revolutionalizing Marketing tactics what do you think are the most lucrative marketing domains for the future marketiers and marketing researchers
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Online Marketing
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Marketing of exotic vegetables in Nigeria
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I note that you are concerned with the marketing of exotic foods. Figure 2 on the Environmental Health Perspectives web site < https://ehp.niehs.nih.gov/1104424/ > provides fabulous insight into determinants of food choice. The article there considers climate change and its impact on foods
However, this model can be used to develop the research problem statement and related constructs that would need to be investigated in gauging the acceptability and willingness to buy the exotic food produce you are working with.
The model considers country policies, cultural habits, the 4Ps, factors influencing food choice and so on.
Don't forget that with all food products taste is the key factor so your research will include an opportunity for consumers to evaluate the taste -- preferably in their own homes where they will prepare the food according to their existing practices.
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I am working on a quantitative study in the relationship marketing field. I am looking for good articles which use SEM to assess strenghs of relationships between variables.
Using SEM, I would like to test one research model in two different contexts, with two different samples, and compare regression weights and mean differences in both contexts.
Thanks a lot in advance!
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Please feel free to check out this article of using SEM (This provide you with standard requirements of SEM analysis) and the marketing implication and practical applications are in appendix 2 & 3 with management implication in the text as well. Hope this help! Best Regards.
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Looking for any benchmarks in student satisfaction and/or Net Promoter Scores in higher education, particularly online and postgraduate.
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I have done NPS for internal review. I do not know, HEIs will use NPS
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I have 3 dependent variables (DV) and 2 independent variables (IV) where 1st IV have 3 sub categories and 2nd IV have 2 sub categories. I need to compare the means.
How I can proceed?
Do I need to test interaction effect?
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ANOVA is simple but not conclusive and if proceeding through t-test then separately compare. If further advise required provide details of variables.
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I would be really grateful if someone could recommend the experiment as well.
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Neuromarketing grew three fold from 2011 to 2016 and is expected to grow further in the next few years. You can see the following article to read about it:
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Please answer above query.
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Wonderful topic and the place of my interest greetings
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Hi All,  how to measure competitive advantage? Are there any scales/instruments/open ended questionnaires existing to measure competitive advantage? We have plenty of literature to define factors that leads to Competitive Advantage and Sustainable competitive advantage but I am not getting much luck in the measurement part.
Regards, Harbir
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 I will share my thesis with you, it will help you
Best wishes
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I am going to conduct a true experiment design with pretest and posttest in the marketing field. The samples are randomly selected into the control group and experimental group. However, my questions if the samples should be representative? Since if yes, I need to ask a professional company and buy the samples; if not, I can utilize the snowball method to collect the samples and later on randomize them into two group. 
Great thanks if someone experienced can give me some tips!
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It is very much depending on the experiment that you are doing. I fully agree with Imam that random sampling is not always crucial. The technique that you are planning to follow is valid and we have used it many times when we do not have a valid database.  Be aware of marketing research agencies data their focus is to have sufficient data to accommodate their customers needs and not to be scientifically correct. 
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Case: katale khor.
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Dear Neda,
Your intention to develop karstic cave to as a touristic destination. I hope before going for service marketing better use tourism marketing.
I hope you have to more focus about the existing products/attractions that motivate (Pull) tourists to the destination. Then you have to think about the value addition to the existing products.
Recommend to read the following texts.
Heath, E. and Wall, G. (1992). Marketing of Tourism Destinations. New York: John Wiley & Sons.
Holloway, J.C.and Plant, R.V. (1992). Marketing of Tourism (second ed.). London:
Piton. Hudson, S. (2008). Tourism and Hospitality marketing: A Global Perspective. London: SAGE Publications.
Kotler, P., Bowen, J. and Makens, J. (2002). Marketing for Hospitality and Tourism (second ed.). New Delhi: Pearson Education.
Middleton, V. (2001). Marketing in Travel and Tourism (fourth ed.). Oxford: Butterworth-Heinemann.
Middleton, V.T.C., Fyall, A. & Morgan, M. (2009). Marketing in Travel and Tourism (fourth ed.). Oxford: Butterworth-Heinemann.
Morrison, A.M. (1996). Hospitality and Travel Marketing. New York: Delmar Publisher.
Swarbrooke, J. & Horner, S. (2007). Consumer Behaviour in Tourism (second ed.). Oxford: Butterworth-Heinemann.
Thanks
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 white water adventure recreation providers currently employ unofficial industry qualifications standards to show guide/leader competencies in the Kithulgala Adventure Based Camp. Very hard to find International Standards for guide competency exist.
New regulations have been proposed to regulate commercial white water rafting across Canada. These regulations will govern all aspects of commercial white water rafting, from equipments requirements to record keeping procedures. The impacts and influences of these regulations and how they are similar to and differ from the current standards, qualifications and policies practiced by white water rafting in the Kithulgala Adventure Based Camp is the main focus of this research.     
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Hi everyone, 
 if you have another paper on this topic please send to me..
I researched the impact of standards in fruit production. (GLOBALGAP, EUROGAP). The most important thing is to determine the position of the input attributes of determining the start of the implementation of standards. Measure the difference between input and output. The attributes you have to define itself.
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What is the difference between price integration and market integration? and what are the data needed for these (like retail price etc.)
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Hi,
You may have a look to this paper:
Which market integration measure?
Journal of banking and Finance, March 2017, vol 76, Pages 150-174
M. Billio, M. Donadelli, A. Paradiso, M. Riedel
Best regards
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The role of configuration theory in buyer-seller relationships; and value creation and relationship quality configurations, impact on performance.
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Her is an example of value creation and its relationship to quality? The paper describes an integrated template for product improvement by tactically combining real-time market research data with quality function deployment (QFD), value engineering, and a value graph.
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Hello! I am using a scale that was originally meant to be used in a particular context, in a different, but theoretically similar situation. I got a review asking for "validation of scale adaptation" to be presented. When I searched for papers which have done this, there's a huge variety of work done - starting from scale development papers to those that have taken a cursory look at scale validation. Request your help in terms of what I need to present as "validation of scale adaptation," since mine is not a scale development of adaptation paper, but using a scale in a different context. Will sincerely appreciate your help! Thank you!
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Hello again Diptiman,
I have been doing more thinking about your original question - going right back to the start.  I wonder whether the reviewer was perhaps making an inappropriate request of you.  From what you have written, you did not adapt the instrument, but simply used the original instrument but in a different context from the one in which it was originally developed. That means that the reviewer's request for "validation of scale adaptation" is barking up the wrong tree.  Reviewers are only human, and, in my experience, they quite often get things wrong.  So I think that you should not feel obliged to address the reviewer's request if that request is awry.
The issue is more whether the original scale has validity for the context in which you were using it. An instrument's validity is undoubtedly important, and other posts in response to your question should be helpful regarding that. Perhaps the reviewer really was simply requesting that you provide evidence [as much as possible] that your instrument was valid.
Picking up the pieces from some of the above posts, if the original instrument developers conducted factor analysis (they might not have), it would be good for you to try replicating that.  If they didn't, it might still be good for you to run PCA or factor analysis to ensure that you were/are scoring the instrument appropriately (e.g., not adding up apples and oranges when they should have been kept separate, or adding up the apples and oranges in their most appropriate groups).
One point that you might need (or be hopefully able) to defend is that the instrument, although being used in a different context, retained its original face and content validity.
Apart from that, it might be good to look at things like Cronbach's alpha that give you a sense of an instrument's reliability / internal consistency.  After all, an instrument can't be valid unless it is reliable.
Robt.
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Hi,
I am a student (MBA Luxury Brand Management) and I am doing a research paper on brand experience in hospitality. The main question is about creating/design an experience for the guests. What are the important elements?.
What is an experience? Branding implies also staff recruitment etc.
If you have any articles, ideas, suggestions to share I will be please.
Thanks
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Well, I am just running a little Bed & Breakfast besides and it is true that first reason why people rather prefer B&B than hotels is not the price (it is about the same as a 3 star hotel), but the personal touch we try to show at every touchpoint. In general, you have mainly three touchpoints to create a brand experience: 
  • Before arrival: Quickly answer questions with personal touch, sign with name and mark somewhere that this is a family B&B and you are part of the house when arriving. Asking about plans, arrival time, make sure they have address and possibilty to call in cas of inconvenience, etc.
  • During stay: welcome warmly, asking about plan, giving some advices, tipps about poss. trips or good restaurants (and of sure, adapt this advices to the wallet of customers). At the end of the stay make sure everything is fine, all ready for departures, help for little sorrows like taking airplane, etc.
  • After stay: quick mail, ask for feedback, mention individual experience. 
For every touchpoint it is necessary to define personalization of action. Just a general and uniforme behavior doesn't lead to a good brand experience. 
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I've calculated a value for user satisfaction (via CSI - Customer Satisfaction Index) and its result is expressed in percentage [%]. My calculated value (for Customer Satisfaction Index) expresses, that the general satisfaction of users of any intern system is 76 [%]. Now I am asking myself, if there is any scale or lookup table, which "compares"/"expresses" this value in a more appropriate way. I wouldn't like to leave my result just as a standalone value. I would like to moreover express my result in words and give detailled information on what it generally means (e. g. for improving). Is there any scientifically proven way to do this?
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There is a growing body of research linking customer satisfaction to outcomes like customer retention, word-of-mouth, sales, stock price and so forth. We provide an overview in our MSI paper, which may be downloaded at the link provided. Hope it helps.
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Information assymetry and principal agent theory has huge impact on market functioning. Unfortunately I found only few more or less relevant contributions which deal with marketing impact from theoretical point of view respectively from scientific research. Can you recommend some work made in that field? Or recommend somebody who cares about that or want work on such topic? 
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I am kindly asking those with practical or extensive research experience in marketing communication to recommend the strategies they have found to be  most productive when one is promoting services and sport brands.
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I am speaking more from the perspective of a practitioner than a researcher....for managing services, the most important communications tool you have is the physical evidence of the service. e.g. a banks using its bank statements and IVR at the call center to make its communication clear and delivered at the appropriate time. However, this form of communication can happen only after you have driven traffic your service outlet. In order to drive traffic, it is best to conduct on-ground events at appropriate catchment areas to create awareness, and incentivize customers to visit your outlet during these on-ground events. E.g. online grocery stores conduct on-ground events at residential apartments with incentives for visiting the website. 
Hope this helps.
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suggestions about the criteria that brand must satisfy
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Hello.
I believe (1) brand quality,  (2) good packaging and (3) positioning are very important. In fact, the brand quality is everything, but then if that quality is concealed through poor packaging and presentation, the product stands a little chance of succeeding in the market.
Best wishes,
Pauline.
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nature of the PC market
the recent technological changes
marketing mix
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This topic on technology management, forecasting, trends, lifestyle – even TV are smart now, virtual reality …… cannot look at PCs alone, need to examine the substitutes as well, the tablets, laptops, smart phone besides the laptops pcs. Mobile technologies are making inroads with very much faster internet linkages in most fields and have become a part of our lifestyle. The market is very intensive, marketers, manufacturers are competing in every corner they find they have the niche. Product features – wearables, portable or not, among others have certainly become trendy, from design – flexibility of use e.g. convertibility and mode of usage, ease of use, to brand popularity are other contributing factors to convince consumers to switch the products they using. Given this scenario, price competition should intensify. Need to look beyond marketing. Value, technology should be the key driver to product breakthrough. Innovation should drive future growth.
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It is often recommend that a 'no choice' option be included in choice-based conjoint, to avoid forcing artificial choices that could result in low quality responses from participants.
Q1. What are the options for analysing this response? You could just omit the 'no-choice' response; however, the refusal to choose contains information that all options in that set have relatively low utilities, compared to sets in a which a choice has been made. How can this information be taken into account when estimating part-worths?
Q2. Are there reasons to include 'no-choice' in best-worst scaling? Has anybody done so and if so how have the above issues been addressed? 
I would be grateful for your thoughts.
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Hi Malcolm,
1) You can treat the no-choice option just like another alternative. Not sure what software you use for the analysis, but if you use Latent Gold with a 3-file structure system, the only thing you need to do is to accomodate the no-choice option in the "choice" file and the "alternative" file, while for the "set" file the no-choice option will increase your set size by one.
Also, you can always run the analysis with and without the no-choice option and see how much the results differ.
2) Do you mean BW Type 1 or Type 2? In BW Type 1 you don't really need a no-choice option as basically you want a trade off between attributes/features. I am not sure how to handle a BW Type 2 with no-choice (I assume you're saying that the no-choice could be potentially chosen as Best or Worst), and I never did it.
Hope this helps,
Armando
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what theoretical framework am i able to apply to this research titile?
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Aaker also talks about associations as an important aspect of brand equity. So both jeniffer and David aaker can come in handy. Also fournier relationship scale..try leveraging
Regards
Tripti
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I want please to have your opinion about the best paradigm for Developing Better Measures of Marketing Constructs
Thanks 
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Hello Norchène,
According to the refrences below you can have a clear opinion :
Rossiter, J. R. (2002). The C-OAR-SE procedure for scale development in marketing. International journal of research in marketing, 19(4), 305-335./
Diamantopoulos, A. (2005). The C-OAR-SE procedure for scale development in marketing: a comment. International Journal of Research in Marketing, 22(1), 1-9 Gerbing, D. W., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of marketing research, 186-192..
Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of marketing research, 64-73.
Smith, A. M. (1999). Some problems when adopting Churchill's paradigm for the development of service quality measurement scales. Journal of Business Research, 46(2), 109-120.
Flynn, L. R., & Pearcy, D. (2001). Four subtle sins in scale development: Some suggestions for strengthening the current paradigm. International Journal of Market Research, 43(4), 409.
Kindly Regards
Samy
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Which statistical test is better when we want iv impact on consumer buying behaviour ?
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Yes I also agree with Dilan Rathanayake, but if you are to run the regression analysis, both IV & DV should be numerical variables ( interval/ ratio in scale) & the sampling technique is also should be non probability  random method, otherwise you are violating the performing conditions.
Furthermore, I will be able to provide an exact answer if you could clarify the scale of both IV & DV as clearly pointed out by Dilan. 
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Looking for any quantitative data related to national of corporate culture collected within the past 6 years. If you have access to such data, please let me know.
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Dear Massoud,
They aplly Exploratory factorial analysis (EFA) and Anova to test their 4 hypotheses  wich are represented in a research model - graph 1 . They are analysing all hyptheses as they were independent of each other (ex family culture has nothing to do with tower culture, missile culture, incubator culture)...
Do you think they are not connected? 
But suppose their methods were well apllied: also they resume the information in a very small number of statistics....
This is my opinion..usually i do not like very much to analyse only anova results, if they were seemed necessary, just because the information is summarized in "averages" i.e "means"...usually if it is possible i would have categorize those variables at the end and would have apllied methods for categorical data...
Having and knowing the data perhaps i would have done a different analysis......
Also for me it will be very important to understand that subject in a way to make the best of data analyis. I usually I do that each time i have to analyse data...we have to understand the reality we are analysing ..because statistic is only a tool we use, but it should be connnected with the theoretical  understanding of the problem we want to make conclusions.
...also they "accept" and "reject" hypotheses...and we know that all decisions have errors that we try to minimized...then...perhaps we should not say also that......
But it was an interesting paper, anyway.
Have a nice time
Helena
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Seeking to understand how very new products differs from known products in terms of measurement. 
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New products are classified as; 
  •  Imitative – similar to a product that already exists in the market
  •  Really innovative – significant modification to what exists in the market
  •  Significantly different – new product that does not currently exist in the market
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Since Companies are applying strategies based on these, which one will help the companies in the long run. What is your opinion about this?
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Brand Marketing is all about spreading the Love about the Brand to consumers it is about focusing on intangible attributes. Product marketing essentially focuses on the product tangible attributes.
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how would i consider this?
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A fundamental issue when analysing trade policy reform in global agricultural markets is the extent to which domestic agricultural commodity markets in developing countries respond to changes in international prices. Price transmission from the world to domestic markets is central in understanding the extent of the integration of economic agents into the market process.
Studies on the transmission of price signals are founded on concepts related to competitive pricing behaviour.[47] In spatial terms, the classical paradigm of the Law of One Price, as well as the predictions on market integration provided by the standard spatial price determination models (Enke, 1951; Samuelson, 1952; Takayama and Judge, 1972) postulate that price transmission is complete with equilibrium prices of a commodity sold on competitive foreign and domestic markets differing only by transfer costs, when converted to a common currency. These models predict that changes in supply and demand conditions in one market will affect trade and therefore prices in other markets as equilibrium is restored through spatial arbitrage.   
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Hi I can see Enterprise Telecom billing is just a subset of the Retail billing
I would like to know what are those features or functionalities different from regular retail billing , i am keen on figuring the delta and try to incorporate those into the COTS product. 
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