Marketing Management - Science topic

Kotler Philip (1997, Marketing Management: Analysis, Planning, Implementation and Control. Ninth eEd; Prentice-Hall Inc.

can you give me some points or suggestions.

Dear Colleagues and Researchers,

Greetings!

I'm currently editing a book titled “Building Business Knowledge for Complex Modern Business Environments” with IGI Global and would like to invite you to contribute to the book by submitting your Chapters. Here is the link, and below you will find the deadlines.

This book serves as a comprehensive guide to essential components necessary for navigating the complexities of contemporary business landscapes. It delves into crucial aspects such as strategic planning, financial management, technological integration, marketing strategies, and sustainable practices. Through detailed analysis and practical examples, the book offers insights into the dynamic interplay of these elements and their significance in achieving business success in today's rapidly evolving global marketplace. It caters to entrepreneurs, business professionals, educators, and students seeking a thorough understanding of fundamental principles essential for thriving in the modern business environment. The aim of this book is to empower individuals and organizations with the knowledge and tools necessary to navigate the complexities of modern business environments effectively.

The book also contributes significantly to the research community by synthesizing current knowledge and best practices in various fields related to business essentials. It offers a comprehensive overview of essential topics, providing researchers with a foundational understanding to explore deeper complexities and emerging trends within specific areas of interest. Additionally, the book may inspire further research inquiries into the intersectionality of business essentials with emerging technologies, socio-economic factors, and environmental sustainability, fostering interdisciplinary collaboration and innovation within the academic community.

1. Vision and Strategy.

2. Effective Organizational Leadership.

3. Financial Management.

4. Business Analysis and Excellence.

5. Business Ethics.

6. Sales and Marketing.

7. Business Sustainability and Diversity.

8. Human Resources, Culture, Team Building, and Talent Management.

9. Customer Experience Management and Engagement.

10. Marketing Management.

11. Engineering Management.

12. Project and Portfolio Management.

13. Risk Management and Governance.

14. Quality Management.

15. Entrepreneurship and Innovation.

16. Technological Integration and Artificial Intelligence (AI) Applications.

17. Operational Efficiency.

18. Supply Chain and Procurement Management.

May 19, 2024: Proposal Submission Deadline June 2, 2024: Notification of Acceptance August 11, 2024: Full Chapter Submission September 22, 2024: Review Results Returned October 20, 2024: Final Acceptance Notification October 27, 2024: Final Chapter Submission

Best Regards,

Dr. Ahmed Sedky

Hei jeg og Gina Skjerven fullfører for tiden vår mastergrad i Strategic Marketing Management ved BI Oslo og har i den forbindelse laget en spørreundersøkelse for å bedre forstå annonsering i en stadig mer teknologisk tid. Men for å få forstå temaet bedre, trenger vi din hjelp.

Hvordan kan du bidra? Vi har utformet en kort, men innsiktsfull, spørreundersøkelse som søker å samle verdifulle perspektiver og erfaringer.

Ta undersøkelsen her: https://biedu.qualtrics.com/jfe/form/SV_1B5UfqD4t2NHFNs

Undersøkelsen tar noen få minutter og er helt anonym. Takk for hjelpen.

In recent years, there has been a growing scale of implementation of Industry 4.0/5.0 technologies, including Big Data Analytics, Data Science, multi-criteria simulation models, digital twins, additive manufacturing, Blockchain, smart technologies and also generative artificial intelligence to business entities in order to improve internal information systems of the Business Intelligence type supporting the management processes of a company, enterprise, corporation or other type of business entity. The Covid-19 pandemic has accelerated the processes of digitizing the economy. The importance and application of analytics conducted via the Internet and/or using data downloaded from the Internet is also growing. An example is sentiment analysis conducted on data downloaded from the Internet implemented on Big Data Analytics platforms being an additional research instrument of conducted market research, marketing research as an additional source of data for conducted Business Intelligence type analysis. This is particularly important because in recent years the importance of Internet marketing, including viral marketing, Real-Time marketing carried out on social media sites is increasing. Accordingly, in many industries and sectors of the economy, there is already an increase in the application of certain Industry 4.0 technologies, i.e., such as Big Data Analytics, Data Science, cloud computing, machine learning, personal and industrial Internet of Things, artificial intelligence, Business Intelligence, autonomous robots, horizontal and vertical data system integration, multi-criteria simulation models, additive manufacturing, Blockchain, cybersecurity instruments, Virtual and Augmented Reality and other advanced data processing technologies Data Mining. Besides, using Big Data Analytics, interesting research is being conducted in the field of the issue: Analysis of changes in the relationship of consumer behavior in the markets for goods and services caused by the impact of advertising campaigns conducted on the Internet, applying new Internet marketing tools used in new online media, including primarily social media. The growth of behavioral economics and finance, including the analysis of the determinants of media formation of consumer opinions on the recognition of the company's brand, product and service offerings, etc., through the growth of Internet information services, including social media portals. Currently, online viral marketing based on social media portals and customer data collected and processed in Big Data Analytics databases is developing rapidly. In recent years, new online marketing instruments have also been developed, applied mainly on social media portals and are also used by e-commerce companies. Internet technology companies and fintechs are also emerging, offering online information services to assist marketing management, including in planning advertising campaigns for products sold via the Internet. For this purpose, the aforementioned sentiment analyses are used to study the opinions of Internet users regarding the prevailing awareness, recognition, brand image, mission, offerings of certain companies. Sentiment analysis is carried out on large data sets taken from various websites, including millions of social media pages, collected in Big Data systems. The analytical data collected in this way is very helpful in the process of planning advertising campaigns carried out in new media, including social media sites. These campaigns advertise, among other things, products and services sold via the Internet, available in online stores. In view of the above, the development of e-commerce is mainly determined by technological advances in ICT information technology and advanced data processing technology Industry 4.0, as well as new technologies used in securing financial transactions carried out over the Internet, including transactions related to e-commerce, i.e. blockchain technology, for example. In my opinion, ongoing scientific research confirms the strong correlation occurring between the development of Big Data technologies, Data Science, Data Analytics and the efficiency of the use of knowledge resources. I believe that the development of Big Data technology and Data Science, Data Analytics and other ICT information technologies, multi-criteria technology, advanced processing of large sets of information, Industry 4.0 technology increases the efficiency of the use of knowledge resources, including in the field of economics, finance and organizational management. In recent years, ICT information technologies, Industry 4.0, etc., have been developing particularly rapidly and are being applied in knowledge-based economies. These technologies are being applied in scientific research and business applications in commercially operating enterprises and in financial and public institutions. In view of the growing importance of this issue in knowledge-based economies, it is important to analyze the correlation between the development of Big Data technologies and analytics of Data Science, Data Analytics, Business Intelligence and the efficiency of using knowledge resources to solve key problems of civilization development. Analytics based on Business Intelligence, in addition to Data Science, Big Data Analytics are increasingly being used in improving business management processes. The development of this analytics based on the implementation of ICT information technologies and Industry 4.0 into analytical processes has a great future in the years to come. In recent years, ICT information technologies, Industry 4.0, etc., have been developing particularly rapidly and are being applied in knowledge-based economies. In addition, the application of artificial intelligence technologies can increase the efficiency of the use of Big Data Analytics and other Industry 4.0/5.0 technologies, which are used to support business management processes.

I have described the issues of application of Big Data and Business Intelligence technologies in the context of enterprise risk management in the following article:

APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTELLIGENCE SOFTWARE IN INTEGRATED RISK MANAGEMENT IN ORGANIZATION

In addition, I described the issues of opportunities and threats to the development of AI technology applications in my following article:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think on this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

I'm a third-year college student at De La Salle Araneta College, and . and we're seeking for an international validator for our thesis. The validator must possess a master's or doctorate degree in business administration or marketing management. Thank you in advance if you can assist us or refer us to someone who can.

Title: THE ROLE OF SOCIAL MEDUIA MARKETING ACTIVITIES AMONG TIKTOK USERS TOWARD CUSTOMER SATISFACTION AND LOYALTY

I'm a third-year college student at De La Salle Araneta College, and . and we're seeking for an international validator for our thesis. The validator must possess a master's or doctorate degree in business administration or marketing management. Thank you in advance if you can assist us or refer us to someone who can.

Title: THE ROLE OF SOCIAL MEDUIA MARKETING ACTIVITIES AMONG TIKTOK USERS TOWARD CUSTOMER SATISFACTION AND LOYALTY

I'm a second-year college student at De La Salle Araneta College, and we're seeking for both a local (Philippines) and an international validator for our thesis. The validator must possess a master's or doctorate degree in business administration or marketing management. Thank you in advance if you can assist us or refer us to someone who can.

Title: THE IMPACT OF CUSTOMER EXPERIENCE IN SOCIAL MEDIA MARKETING ON RELATIONSHIP QUALITY TOWARDS PURCHASE INTENTIONS

I have a question and problem in this situation . when I want to compare fixed effect model with lag dependent variable as regressor( or dynamic fix effect) with random effect , then Hausman test uses only fix model not (lag dependent regrssor model) .

I face difficulty in this situation.

Furthermore if i want to Plot graph of Fixed effect model then in this situation EViews not provide any help or may i not know that.

I'm a plan to publish the journal, but the last of the fee... Then at the chance of information information gaining the Terindex reflects the free and flattering...

I need a financial journal that focuses on management science, financial management, marketing management and human resource management...

Dear colleagues and researchers,

I am looking for Post Doctoral Research or sabbatical for at least one year in marketing management specially tourism or service marketing, if any please inform me.

I want to pursue phd in the field of finance and marketing management and looking forward to take admission in certain universities. I need to write a research proposal before taking admission. Can you please suggest me more specific topic in this area? Your suggestions will make my research and phd worth for my career.

Thanks in advance

Can mirt exploratory factor analysis method be used for factor structure for marketing/management research studies because most of the studies that I have gone through are related to education test studies? My objective is to extract factors to be used in subsequent analysis (Regression/SEM) My data is comprised of questions like: Data sample for Rasch Factors Thinking about your general shopping habits, do you ever: a. Buy something online b. Watch product review videos online RESPONSE CATEGORIES: 1 Yes 2 No Data sample for graded Factors Thinking about ride-hailing services such as Uber or Lyft, do you think the following statements describe them well? a. Are less expensive than taking a taxi b. Save their users time and stress RESPONSE CATEGORIES: 1 Yes 2 No 3 Not sure

Hi

What title would you suggest for a PhD dissertation for a PhD student in Marketing Management with a focus on the SMM (Social media marketing) concept model for small businesses?

Please state the title in full.

The student also needs to have access to several similar dissertations for each suggested topic.

Thanks.

Dear Scholars, can anyone suggest recent research topics in the field of Human Resource Management (HRM) and Marketing Management?

I need a questionnaire to measure digital maturity, hopefully from the literature or a trusted source such as BCG so that I can use it in my research.

It would be great if it's applicable to the telecom industry (if not, I can adjust it)

Management theory was for long dominated by Causation, (just think about Kotler, in other words Planning, Implementing and follow up.) a different theory that has gained momentum in the last years ( Even if it was first launched in 2001 by Saras D Sarasvathy) is the theory of effectuation that is means driven instead of ends driven. I studied those theories quite extensively but found that when it comes to effectuation there is still no consensus, in other words the theory is not yet mature, something that is in my view a bit odd since the theory is 20 years old just about. Why do you think it has taken such a long time for this theory to mature? my second question. What is the relevance of Kotlers Marketing Management today? Still relevant or? Your thoughts?

A possible variable that connects (brand love) with any other variable?

Marketing

Marketing Management

The model outlines the basic stages of marketing management, the basic foundations, and supporting factors to achieve the model's goals.

Jurnal Ekonomi dan Manajemen requires reviewer volunteers for observe carefully the article on our journal http://journals.umkt.ac.id/index.php/JEM/index .The requirement minimum for reviewer volunteers was have google scholar ID. Please send your CV to email jem@umkt.ac.id and fill your data below.

Management and Bussines scopes: Financial Management, Human Recources Management, Marketing Management, Operational Management, Strategic Management.

Micro and Macroeconomics Financial

Corporate and Tax scopes: Accounting and Taxation

Requirement and Procedure for POSTDOC degeree in Management in USA?

Hello,I recently moved to USA (North Carolina).I have completed my MBA (Marketing) and Ph.D.(Marketing);having 12+ experience in Education field in India in PG institute. I have been teaching Marketing specialization subjects like advertisement, consumer behaviour, Branding, Marketing Management.

I would like to pursue my POSTDOC degree in Marketing area in USA to pursue my career in education and research field.can Anyone pls guide me here for POSTDOC admission and requirements for the same?

which is the best university to make your career in education field after postdoc as well?

How to make a proposal for the same?

Thank you !

Regards,

Dr.Puja Vora

I am working in MOT but I want to do something in telecom regarding its business or market or management

I need some statistics about using structural Equation Modeling (SEM) in academic research, as a statistical tool in analysing economic phenomena ( Finance, Marketing, Management...).

Hello.

Business model: is it a phenomenon or metaphor?

Foss NJ, Saebi T (2018) suggest that business model is a phenomenon so (1) it should be measured (but scholars haven't develop the relevant scale unfortunately) and (2) the measurable category should be placed in casual models as an explanation, explained, mediating or moderating variable.

Another interpretation is that the business model is a metaphor that shows: (1) what should be a unit analysis in the research and (2) how to investigate the unit of analysis. The interpretation is an analogy to the famous "value-in-use is co-created in interactions" metaphor suggested by Grönroos Ch, Strandvik T., Heinonen K. (2015).

Do you know the articles in which their authors declare explicitly: "this is a phenomenon", "we can measure it" or "this is metaphor"? or maybe it is unclear in the literature? maybe the differentiation is not important for the research?

Foss NJ, Saebi T (2018) Business models and business model innovation: Between wicked and paradigmatic problems. Long Range Planning 51, 9-21.

Grönroos Ch, Strandvik T., Heinonen K. (2015) Value co-creation. Critical Reflections in: The Nordic School -Service Marketing and Management for the Future (ed Gummerus J., von Koskull C) CERS, Hanken School of Economics, 69-82.

Richard Kleczek

I am working on a research proposal and looking need to add measurement scales. The questionnaire will be sent to marketing managers at organisations.

I'm looking to find the following

Impact of social media marketing on brand awareness

Impact of social media marketing on customer acquisition

Impact of social media marketing on sales

Could someone help me figure out which scales I could use.

https://www.youtube.com/watch?v=jZQNtSXIMUU&lc

This only 4 minutes video has helped several students in finding journal for their research papers. Please share with students, you will never ask anyone to suggest me a journal for my article. Please help others and spin off this message.

Can any one help me List of Journal Scopus indexed, ISI indexed that publish articles for free [without any charges] in Area of Marketing or Management?

The concept of Business analytics, through SAS and many other softwares and tools, has significant importance in industry but academic research is still in nascent stage. The sub-division of business analytics is marketing analytics, where all the concepts of data analytics are observed in terms of marketing science paradigm.

I have read three books tilted as:

Moreover, The upcoming conferences of AMA (American Marketing Association) have also highlighted the topic of marketing analytics along with many others IT intensive topics. Furthermore, there are a few thesis available on ProQuest as well.

Conclusively, i want to pursue "marketing analytics" for my PhD and becoming a professional as well.

Researchers in Marketing Management field who are interested in cooperating in research paper in the areas of customer engagement and service innovation .

this is published conference paper that i would like to improve and publish it in SSCI journal paper .If any researchers in this field interested please let me know ,we can get in tough and discuss more in details.

Thanks

Kindly suggest some research topics on management ( Human Resource management, Marketing Management, Social media and web analytics, Management Information Systems)

I want to establish the relationship between the accident rate m such features as gross domestic product, the auto industry, the number of inhabitants, the density of the road network, etc.

I am seeking for mediator and moderator research paper on agricultural marketing management, Agricultural Production Management, Agricultural Financial Management which would support for my research.

The result is not in sync. On one hand path Model is perfect but 2 hypothesis out of 4 are rejected (insignificant results; Regression). I checked everything and feel like reporting as it is. How to report so that it is admissible for paper publication. 

Fish production is related fish catch and fish culture. Fish marketing is directly related to Fish traders and fishconsumers at zonal and local level.

Dear all,

How can we justify that low level of WOM engagement strengthen the positive effect of brand image on brand equity?

Is there any reference on how to manage low level of WOM engagement?

Thank you. 

Anyone can enlighten us on any applications of positive psychology on marketing, branding, or market research?

Any publications that we should start looking at?

Most studies use R&D investments, patents or brands to measure firm innovativeness. However, some firms specifically in developing economies do not disclose these items in their financial statements since it is not mandatory for them to do so. Thus, how can we measure their level of innovativeness using secondary data?

what are the implications of unethical behaviour on the purchasing and supply chain functions. what are examples of unethical behaviour. 

We are studying the relationship between a firm's human capital decisions and its competitiveness in the marketplace. The firms offer services and hence human capital is critical. However, the firms are registered in three different countries and of different ages (ranging from 1 yr to over 20 years)

Specifically, I'm looking at DMOs and marketing convention sales rather than general tourism.

It is related to my last year thesis on optimizing the visibility of a startup aiming on African clients.

We are a fintech company based in Belgium, our product is basically a mobile payment service that permits people to send remittances to African countries. We are waiting our first launch in mid-december and I am in charged on optimizing our popularity amongst the African society in Belgium. The first goal is to build the reliability from our clients to eventually use our product by transferring airtime credits to their family in Africa.

I am considering completing my dissertation on the above topic and would love any thoughts, ideas, links to articles, recommendations, etc please? 

I just want to conduct a study in which social media campaign effect has to measured. can any body suggest me about any structured measurement to measure it. 

When we use one theory as underpinning theory that have 5 element in 1995 and this element was expand to 14 by another researcher at 2014. Can I choose the best 14 or maintain the original 5?

Health care has become a market with increasing efforts in PR and Marketing. However, there is limited expertise and literature on outcome measurement. Criteria for applying individual measures and campaigns are uncertain and debatable. Increase in referrals and economic success? More patient satisfaction and public trust? Are there sound studies or reports evaluating PR and Marketing in health care, especially in hospital care?      

I am in need of a free on-line software for performing chemometric analysis and chromatographic alignment of retention time shifts. any suggestions!!

Also i have another inquiry about how the numerical data matrix of HPLC-MS/MS can be arranged? I mean how the data of time (min)/relative intensity (%) for MS, TIC monitored chromatograms can be composed in an excel spreadsheet file to be imported into the software?

Thanks in advance

Case: Longitudinal research on kids over a period two years from 10 to 12 standard to analyse their behaviour toward education (sample size around 1200 during 10th and for 12th standard reduced to 1150.

Approach 2:

Kindly guide me how to proceed in such condition when data is longitudinal in nature. 

Quantitative research only; marketing or management journals only.

How far have brand management scholars gone in their quest to come up with a common understanding  of what  the terms  "brand" and "brand equity" mean?

Are there standard measurement questions available for consumer decision making process (i.e. need recognition, information search, alternative evaluation, purchase behavior and post purchase behavior)?

Hi,

I am trying to find marketing scales to measure (change in) Brand Image as a result of offensive advertisement (towards female role portrayal).

I have had a brief look at the Attitude Towards the Ad Measurement Scale by Henthorne, LaTour & Nataraajan (1993), However, I am not sure if there are more accurate scales available.

Any help will be highly appreciated.

Regards,

Evelina 

Which theory best describes MNCs internalization process for BOP markets?

I`m working on the correlations between organizational culture and sales productivity, so it would be great to have different views about "sales productivity".

Is it just sales / vendor?, or EBITDA / vendor? are there any differences among industries?

All throughout literature, the framework for measuring the performance of value creation has been fragmented and less coherent as for the marketing sector. What could be the underlining reasons for these?

Can I used log likelihood ration test to compare 2 models that have same independent variables but different oucome variables?

Seeking to understand how very new products differs from known products in terms of measurement. 

Since Companies are applying strategies based on these, which one will help the companies in the long run. What is your opinion about this?

Need help to access any recently published research  articles on the dimensions of brand equity in professional sports teams.

I am working on a paper " Measuring brand equity of educational institute imparting professional education" 

describe this relationship? 

To find out consumer intent to purchase. 

In general when it comes to buying and also when it comes to buying eco-friendly products

Any literature that discuss the topic would be of great help.

I have two experiments with very similar procedures and materials. I would like to compare one EG from the first experiment with one EG from the second experiment. Samples in both studies are also very similar in terms of size (around 30 people) and characteristics (students from the same faculty). Is there any way to do this?

Which innovative product face the higher level of resistance from consumers?

The resistance can be in the form of 'Rejection', 'postponement' or 'Objection'.

Dear colleagues,

I am almost finished writing an article about Chinese sellers on Amazon.de or other European Amazons and the VAT issue.

I would kindly ask you to give me your opinions if you spot faults in my argumentation since the issue seems to be so clear and yet so difficult to verify.

According to Amazon: approximately 2 million external sellers use the platform of Amazon whereas sellers from Hong Kong and China have been growing 65% per year. Overall 40% of the total business of Amazon is done by third-party seller.

A Chinese seller (BestWe is one typical seller example) presents his products on Amazon.de and the webpage of Amazon.de says VAT included (MWSt. inkl.). The impressum of the Chinese seller does not show a European VAT identification number (although he could apply for one via MOSS).

So the customer buys from a Chinese seller on Amazon.de assuming that VAT is included (and declared). Nevertheless Amazon informs that Amazon only withholds VAT for their commission portion according to EU directive 1042/2013 and the rest is paid out to the Chinese seller.

In Europe, according to EU Directive 112/2006 for B2C product sales VAT shall always be declared in the country of the seller.

Letter shipment from Hong Kong to Europe is €1-2 for products like smartphone covers. Wholesale price in Hong Kong is way lower than €1 and sales price on Amazon €6-8

The Chinese seller has three options to deliver to the German buyer

1) Value incl. shipping less than €22 and shipped from China

Customs does not stop the shipping (for administrative reasons of low value) and the seller should declare VAT directly to the tax office on his own. It is free of import VAT but this does not mean it is free of VAT. And on Amazon it is shown with VAT so it has to be declared.

2) Value above €22 and shipped from China

Customs stops the shipping and either the buyer pays import VAT or it is returned or destroyed. A contradiction because the buyer has paid VAT according to Amazon already, the seller has received the whole value and has to declare VAT. And how then does the buyer get his original money back if he does not pay VAT to customs?

3) Seller uses FBA-Service (Forward by Amazon meaning that the seller stocks large quantities of a product at Amazon and it is then shipped from inside the European Union warehouses)

The seller pays import VAT on e.g. 1.000 smartphone covers but since they have not been sold, he declares import VAT on wholesale price and not end price. E.g. €1 value per cover instead of €8. When he then sells, the VAT on the €7 sales price difference has to be declared by the seller at that stage.

So what I see is a massive tax fraud for lower price products. In Europe every chewing gum sold carries VAT but here it seems to vanish somehow.

The question is now also how Amazon comes into this. One could claim that Amazon is somehow assisting tax fraud. Another arguement could be that Amazon is in violation of the European Union Directive 31/2000. It protects portal providers in Article 14 by defining that providers are not responsible for the content they host as long as they are not informed of its illegal character, and they act promptly to withdraw access to the material when informed of it. The obligation to react (in Germany within 24h) has been confirmed in a multitude of court cases. Therefore although Amazon is not responsible for the content created on their websites, they are responsible for the displayed information over time if they do not stop it. And this carries large financial penalties.

By the way, I have made test purchases for all three cases and in each case I was rejected an invoice showing the VAT - which I paid according to Amazon.de

Looking forward to your comments and guidance.

I'm trying to find news papers using projectives techniques (marketing studies and social science) 

Thanks for your answers 

Currently I am working on research topic of shareholder's value creation in M&A deals for industrial companies. I am analyzing past M&A deals to understand if they were successful or not. The core research is to find out of similarities in those target companies which created positive CAR. The criteria of perfect target for M&A deal should be financial and strategic.  

Actually, I did a research on brand equity evaluation in bank service long time ago. Now, I am planning on doing a research about brand equity evaluation/measurement in the field of education, especially in university brand equity. I found this useful article from USA researchers, are there more research papers done about this topic?

The empirical literature on Network Revenue Management considers mainly passenger airline and hotel as the industries where arise this class of problems. To my knowledge, performing arts and sporting events are never mentioned in literature. However, also these industries offer products consisting of more than one resource (subscription, for example).

I am wondering if there are any papers dealing with this topic and what scales have been developed for measuring it. All suggestions are most welcome.

I am not sure how to use SPSS to test factors of influencing consumer attitude toward mobile advertising ? what methods of SPSS i can use ? Could you give me some suggestions ? 

i have selected four factors and i want to test these factors whether have a positive effect on  attitude toward mobile advertising. In addition, i find two consequences of attitude, which are intention to engage in wom and intention to use mobile advertising. so i also need to test the attitude whether can cause the these tow intentions. finally i also need to test  these  two intentions whether can affect consumer buying behaviour. so, i am not sure what can  help me to test  these  things.

One of the constructs of my research are intellectual property governance and brand equity and i want to know that in how many dimensions they connect with each other 

I am undertaking a PhD with Oxford Brookes University at the moment looking at success factors and influences on leadership in international humanitarian and development organisations in South Asia, particularly Pakistan, India and Sri Lanka.

For this I intend to carry out an electronic survey, and had hoped to get access to some kind of up to date country list of all the leaders of these kinds of organisations.

By 'leaders', I mean: Country Directors, CEOs, Chief of Party's, Senior Programme Directors, Resident Representatives, Principal or Chief Advisors, etc - the bigshots.

By 'these kind of organisations', I mean: INGOs (i.e. Oxfam, World Vision, Care, Tearfund, MSF etc etc), bi-laterals (i.e. SDP, GIZ etc.), philanthropic organisations and foundations (i.e. Clinton, Gates, Agha Khan etc.) multi-laterals (UN agencies, ICRC - excuse the possibly politically incorrect labelling there!), and even the well-known Consultancy firms in the sector (i.e. GOPA, GFA, Crown Agents, Adam Smith, Chemonics, Coffey, etc.) and others that I would not know where to place, i.e. DAI, MSI, PSI...

But I have come up against a brick wall, and not able to either identify a forum where these kinds of lists exist (used to be able to call in at OCHA for this kind of thing), or have found certain forums i.e. the Humanitarian Forum in Pakistan, which lists the INGOs (but not the others) but has a privacy policy that will not allow access to contact details of the leaders to non-members.

This means I need to rethink my approach strategy, and where possible target direct email addresses of leaders that I can get access to, but also place my electronic survey of perhaps a afew platforms and then request administrators of relevant forums to ask their members to access these in this way.

And for the above reasons and being a bit stumped, I have decided to seek research assistance here. Could you can shed some light, offer ideas, connect me to the people that might provide the type of access I need, or link me to updated email address lists, or even platforms that might assist in me successfully carrying out my research?

As mentioned, specific geo-focus is Sri Lanka, India and Pakistan, and only IHDOs as per the above types...

My time frame is to get the survey 'out there' early April if possible... and whatever assistance you could provide will be really appreciated.

Kind regards,

Adi

Finding competitiveness equilibrium