Science topic

Marketing Management - Science topic

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy.
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Dear colleagues and researchers,
I am looking for Post Doctoral Research or sabbatical for at least one year in marketing management specially tourism or service marketing, if any please inform me.
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You may want to elaborate on what you need.
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I want to pursue phd in the field of finance and marketing management and looking forward to take admission in certain universities. I need to write a research proposal before taking admission. Can you please suggest me more specific topic in this area? Your suggestions will make my research and phd worth for my career.
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Behavioral finance, Crowdfunding, Green Finance, ESG, impact of Covid-19 on financial industry
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Can mirt exploratory factor analysis method be used for factor structure for marketing/management research studies because most of the studies that I have gone through are related to education test studies? My objective is to extract factors to be used in subsequent analysis (Regression/SEM) My data is comprised of questions like: Data sample for Rasch Factors Thinking about your general shopping habits, do you ever: a. Buy something online b. Watch product review videos online RESPONSE CATEGORIES: 1 Yes 2 No Data sample for graded Factors Thinking about ride-hailing services such as Uber or Lyft, do you think the following statements describe them well? a. Are less expensive than taking a taxi b. Save their users time and stress RESPONSE CATEGORIES: 1 Yes 2 No 3 Not sure
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The Mirt package generally concentrates on Item Response Theory. You can perform the Exploratory Factor Analysis you want more easily with the "fa" function in the "psych" package in R. You will also find many different and up-to-date estimation methods of factor analysis in this package.
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Hi
What title would you suggest for a PhD dissertation for a PhD student in Marketing Management with a focus on the SMM (Social media marketing) concept model for small businesses?
Please state the title in full.
The student also needs to have access to several similar dissertations for each suggested topic.
Thanks.
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Thanks dear Bodh
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Dear Scholars, can anyone suggest recent research topics in the field of Human Resource Management (HRM) and Marketing Management?
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Better if you make a research metaanalysis from one reputable journal in marketing or HRM. Then you will find a recent topic.
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I am in need of a free on-line software for performing chemometric analysis and chromatographic alignment of retention time shifts. any suggestions!!
Also i have another inquiry about how the numerical data matrix of HPLC-MS/MS can be arranged? I mean how the data of time (min)/relative intensity (%) for MS, TIC monitored chromatograms can be composed in an excel spreadsheet file to be imported into the software?
Thanks in advance
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Hi, I am affraid it is way too late to answer this but for the record...
You should consider learning the fabulous statistical computing and graphical representation R. R is freely available for several operative systems and contains several libraries specifically designed to solve many data analysis questions. Here is a shortlist of some libraries you could use:
Chromatographic data treatment
Chemometrics
A good introduction to R may be found at https://stat545.com, https://www.statmethods.net/, and many resources more.
If you dive into a non-programing-like software you may need to spend some time learning how to use it anyway... If you spend that time learning R you can use it for many other purposes that will enrich the way you treat and visualize your research data so it is worth giving it a try.
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I need a questionnaire to measure digital maturity, hopefully from the literature or a trusted source such as BCG so that I can use it in my research.
It would be great if it's applicable to the telecom industry (if not, I can adjust it)
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Management theory was for long dominated by Causation, (just think about Kotler, in other words Planning, Implementing and follow up.) a different theory that has gained momentum in the last years ( Even if it was first launched in 2001 by Saras D Sarasvathy) is the theory of effectuation that is means driven instead of ends driven. I studied those theories quite extensively but found that when it comes to effectuation there is still no consensus, in other words the theory is not yet mature, something that is in my view a bit odd since the theory is 20 years old just about. Why do you think it has taken such a long time for this theory to mature? my second question. What is the relevance of Kotlers Marketing Management today? Still relevant or? Your thoughts?
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Both causation (Kotler) and effectuation (Sarasvathy) are very relevant, when it comes to understand marketing management. Advancing research into cognitive biases of managerial marketing process requires a better behavioral understanding of bounded rationality and intuitive reasoning.
In this sense, marketing is much more a (open loop) process than a (closed loop) system, in terms of behavioral interplay between prospective client and offered product in all the bazaars of life.
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A possible variable that connects (brand love) with any other variable?
Marketing
Marketing Management
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Brand love and...WOM outcomes, consumer‐brand relationships, personality, image , brand loyalty...
Carroll, B. A., & Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Marketing letters, 17(2), 79-89.
Leventhal, R. C., Wallace, E., Buil, I., & de Chernatony, L. (2014). Consumer engagement with self-expressive brands: brand love and WOM outcomes. Journal of Product & Brand Management.
Albert, N., & Merunka, D. (2013). The role of brand love in consumer‐brand relationships. Journal of consumer marketing.
Ismail, A. R., & Spinelli, G. (2012). Effects of brand love, personality and image on word of mouth. Journal of Fashion Marketing and Management: An International Journal.
Drennan, J., Bianchi, C., Cacho-Elizondo, S., Louriero, S., Guibert, N., & Proud, W. (2015). Examining the role of wine brand love on brand loyalty: A multi-country comparison. International Journal of Hospitality Management, 49, 47-55.
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The model outlines the basic stages of marketing management, the basic foundations, and supporting factors to achieve the model's goals.
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good idea my dear
i interested in your article
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I just want to conduct a study in which social media campaign effect has to measured. can any body suggest me about any structured measurement to measure it. 
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Quantitive and Qualitive research. You can combine two of them and make compilation of researches. You can make focus groups to indicate main variables. And than make quantitive research.
M.Tetvadze
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Jurnal Ekonomi dan Manajemen requires reviewer volunteers for observe carefully the article on our journal http://journals.umkt.ac.id/index.php/JEM/index .The requirement minimum for reviewer volunteers was have google scholar ID. Please send your CV to email jem@umkt.ac.id and fill your data below.
Management and Bussines scopes: Financial Management, Human Recources Management, Marketing Management, Operational Management, Strategic Management.
Micro and Macroeconomics Financial
Corporate and Tax scopes: Accounting and Taxation
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Yes, I am interested
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Requirement and Procedure for POSTDOC degeree in Management in USA?
Hello,I recently moved to USA (North Carolina).I have completed my MBA (Marketing) and Ph.D.(Marketing);having 12+ experience in Education field in India in PG institute. I have been teaching Marketing specialization subjects like advertisement, consumer behaviour, Branding, Marketing Management.
I would like to pursue my POSTDOC degree in Marketing area in USA to pursue my career in education and research field.can Anyone pls guide me here for POSTDOC admission and requirements for the same?
which is the best university to make your career in education field after postdoc as well?
How to make a proposal for the same?
Thank you !
Regards,
Dr.Puja Vora
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Here are the tips for a successful postdoc application:
1. Get advice from your PhD supervisor
2. Start building your networks early
3. Finding funding
4. Be cautious about firing off out-of-the-blue emails
5. Look for opportunities outside your specialism
6. Look worldwide
7. Consider opportunities for a portfolio career
8. Try working as a researcher for a company
9. If you don’t meet the essential requirements, don’t apply
10. If there is a formal application process, read the guidance
11. Avoid excessive jargon
12. The cover letter should entice the recruiter to the CV
13. Always tailor your application
14. Put yourself in the principal investigator’s shoes
15. Show that you’re a team player
16. First impressions count
17. Talk about something other than your PhD
18. Make sure you are able to work well with your prospective boss
Think carefully about whether you want to stay in academia
If you have an opportunity to stay on and do a postdoc, it’s very easy to be flattered by that and to stay on without thinking about the longterm options or consequences. Generally, the longer you stay in a postdoc position, the harder it is for you to move into other sectors. You need to think about how you can keep your options open for other occupations – only a very small proportion of doctoral graduates will end up in a longterm academic career. (Janet Metcalfe)
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I am working in MOT but I want to do something in telecom regarding its business or market or management
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I would recommend you that please narrow down your concept and make it domain specific. You may conduct a research on innovation or eWom. Its more worthy to start work on IACM model. For more please check the journal "Informatics & Telematics". If you need more help or willing for collaborative work then please me. I have some unique ideas
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I need some statistics about using structural Equation Modeling (SEM) in academic research, as a statistical tool in analysing economic phenomena ( Finance, Marketing, Management...).
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You can use LISEREL program for calculation. First of all have to indicate which variables are cause, which - indicators.
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Hello.
Business model: is it a phenomenon or metaphor?
Foss NJ, Saebi T (2018) suggest that business model is a phenomenon so (1) it should be measured (but scholars haven't develop the relevant scale unfortunately) and (2) the measurable category should be placed in casual models as an explanation, explained, mediating or moderating variable.
Another interpretation is that the business model is a metaphor that shows: (1) what should be a unit analysis in the research and (2) how to investigate the unit of analysis. The interpretation is an analogy to the famous "value-in-use is co-created in interactions" metaphor suggested by Grönroos Ch, Strandvik T., Heinonen K. (2015).
Do you know the articles in which their authors declare explicitly: "this is a phenomenon", "we can measure it" or "this is metaphor"? or maybe it is unclear in the literature? maybe the differentiation is not important for the research?
Foss NJ, Saebi T (2018) Business models and business model innovation: Between wicked and paradigmatic problems. Long Range Planning 51, 9-21.
Grönroos Ch, Strandvik T., Heinonen K. (2015) Value co-creation. Critical Reflections in: The Nordic School -Service Marketing and Management for the Future (ed Gummerus J., von Koskull C) CERS, Hanken School of Economics, 69-82.
Richard Kleczek
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Dear Ryszard,
Business models are neither metaphors or phenomenon -- they as just toys produced for adults to play with (like toy railroads with railways, locomotives, semaphores and wagons). You use the established business and then simply it by presenting a limited number of elements and their possible relationship based on historical data. Unfortunately, no top management journal will accept a paper which presents business modelling in such a way -- as a part of the global toy industry.
There are more useful organizational models (see Burton and Obel "Strategic Organizatinal Diagnosis and Design --
that measure some "soft" elements of an organization and are looking for fits and misfits of elements, but such instruments and software do not pretend to be labelled as "business models".
In real life no business models but stretches and business prototypes are developed for both new businesses and the businesses that need major restructuring. Such sketches and prototypes are initial DCF models, initial (transformed) design of business operations, action plans and the initial (adjusted) organizational structures.
Last but not least -- the key question most executives wish to get from business models is "how much should I spent to increase my sales by X%%?" If your business model provides a sort of answer to that question, it is a workable model.
Very bests,
Igor Gurkov
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I am working on a research proposal and looking need to add measurement scales. The questionnaire will be sent to marketing managers at organisations.
I'm looking to find the following
Impact of social media marketing on brand awareness
Impact of social media marketing on customer acquisition
Impact of social media marketing on sales
Could someone help me figure out which scales I could use.
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thank you. will do
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This only 4 minutes video has helped several students in finding journal for their research papers. Please share with students, you will never ask anyone to suggest me a journal for my article. Please help others and spin off this message.
Can any one help me List of Journal Scopus indexed, ISI indexed that publish articles for free [without any charges] in Area of Marketing or Management?
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As others suggested Scopus.pdf is available.
High quality papers can be published through Emerald publishing and Taylor and Francis without any fees.
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The concept of Business analytics, through SAS and many other softwares and tools, has significant importance in industry but academic research is still in nascent stage. The sub-division of business analytics is marketing analytics, where all the concepts of data analytics are observed in terms of marketing science paradigm.
I have read three books tilted as:
  1. Marketing Analytics Roadmap: Methods, Metrics, and Tools by Jerry Rackley
  2. Marketing Analytics: A Practical guide..by Mike Grigsby
  3. Predictive marketing by Omer Artun
Moreover, The upcoming conferences of AMA (American Marketing Association) have also highlighted the topic of marketing analytics along with many others IT intensive topics. Furthermore, there are a few thesis available on ProQuest as well.
Still, A broad concept of marketing analytics does not guarantee that the "problem statement" devised from all this can create a notable 'ripple' in academia.
Conclusively, i want to pursue "marketing analytics" for my PhD and becoming a professional as well.
So, It is requested to all researchers and professionals out there to kindly guide me.
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Dear Dar,
Refer to the papers below, which lay the foundation of the need of this research.
Fahy, J., & Jobber, D. (2012). Foundations of marketing.
Germann, F., Lilien, G. L., & Rangaswamy, A. (2013). Performance implications of deploying marketing analytics. International Journal of Research in Marketing, 30(2), 114-128.
Xu, Z., Frankwick, G. L., & Ramirez, E. (2016). Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective. Journal of Business Research, 69(5), 1562-1566.
Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of Marketing, 80(6), 97-121.
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Researchers in Marketing Management field who are interested in cooperating in research paper in the areas of customer engagement and service innovation .
this is published conference paper that i would like to improve and publish it in SSCI journal paper .If any researchers in this field interested please let me know ,we can get in tough and discuss more in details.
Thanks
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I am willing I am perusing PhD in management . Have some previous experience of research also.
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Kindly suggest some research topics on management ( Human Resource management, Marketing Management, Social media and web analytics, Management Information Systems)
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Destructive Deviance in Organizational Behavior (OB) and Human Resource Management (HRM).
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I want to establish the relationship between the accident rate m such features as gross domestic product, the auto industry, the number of inhabitants, the density of the road network, etc.
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we all have got great information. Thank you for asking such an interesting question.
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I am seeking for mediator and moderator research paper on agricultural marketing management, Agricultural Production Management, Agricultural Financial Management which would support for my research.
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has SEM been applied to agriculture yet? if not, you should be able to use SEM research applied to other industries and port it to agriculture. you would merely note how SEM applied to agriculture may differ from SEM applied to the other industry
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The result is not in sync. On one hand path Model is perfect but 2 hypothesis out of 4 are rejected (insignificant results; Regression). I checked everything and feel like reporting as it is. How to report so that it is admissible for paper publication. 
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If an indicator of a latent construct is more highly correlated with your ultimate dependent variable than the construct of which it is an indicator, this can cause a problem.
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Fish production is related fish catch and fish culture. Fish marketing is directly related to Fish traders and fishconsumers at zonal and local level.
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my dear,i agree with anibal
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Dear all,
How can we justify that low level of WOM engagement strengthen the positive effect of brand image on brand equity?
Is there any reference on how to manage low level of WOM engagement?
Thank you. 
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Dear Amin
A customer who has experienced  brand's value proposition (for a strong brand), possesses  valuable piece of information, which  he will share with (i)  his closely tie friends to nurture his relationships with them and/or (ii) friends in his broader social groups and may also include their acquaintances, to help them because of  his benevolent nature. WOM in (i) case will have strong impact on brand image while in (ii) case WOM will have relative weak impact on brand image. Hence, nature of customers sharing the information plays important role in the relationship between WOM and brand image. To strengthen relationship between low WOM and brand image, marketers may target  closely tie friends of customers falling in the second case. Companies may take the help of social media based marketing strategies to identify such customers.
You can refer to the report of Mckinsey even..
MCKINSEY: "A consumer is significantly more likely to buy a product as a result of a recommendation made by a family member than by a stranger… In fact, our research shows that a high-impact recommendation—from a trusted friend conveying a relevant message, for example—is up to 50 times more likely to trigger a purchase than is a low-impact recommendation."
Hope it is useful...
hardip
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Anyone can enlighten us on any applications of positive psychology on marketing, branding, or market research?
Any publications that we should start looking at?
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Psychological Foundations of Marketing
Soon to be available in an improved second edition.
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Most studies use R&D investments, patents or brands to measure firm innovativeness. However, some firms specifically in developing economies do not disclose these items in their financial statements since it is not mandatory for them to do so. Thus, how can we measure their level of innovativeness using secondary data?
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Dear Saheed,
Most of studies on innovativeness that use patents, R&D etc. are also not very reliable. The best way to measure innovativeness is to measure perceived innovativeness using surveys, interviews etc. In real business life innovativeness is a strong competitive weapon and, except for some special cases and industries where the share of sales spent on R&D is used as a PR tool, IT IS IMPOSSIBLE TO GET A RELIABLE MEASURE OF INNOVATIVENESS FROM SECONDARY SOURCES.
Sorry,
Igor Gurkov
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what are the implications of unethical behaviour on the purchasing and supply chain functions. what are examples of unethical behaviour. 
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The following papers may also help: 
  • Bersoff, D. M. (1999) Why good people sometimes do bad things: Motivated reasoning and unethical behavior, Personality and social psychology bulletin, 25, 1, pp. 28-39.
  • Carrigan, M. and Attalla, A. (2001) The myth of the ethical consumer - do ethics matter in purchase behaviour?, Journal of Consumer Marketing, 18, 7, pp. 560-578.
  • Keaveney, S. M. (1995) Customer switching behavior in service industries: An exploratory study, Journal of Marketing, 59, 2, pp. 71-82.
  • Román, S. and Ruiz, S. (2005) Relationship outcomes of perceived ethical sales behavior: the customer's perspective, Journal of Business Research, 58, 4, pp. 439-445.
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We are studying the relationship between a firm's human capital decisions and its competitiveness in the marketplace. The firms offer services and hence human capital is critical. However, the firms are registered in three different countries and of different ages (ranging from 1 yr to over 20 years)
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For the moderation role, you may use hierarchical regression analysis or you can use Strtuctural Equation Modeling for this purpose.
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Specifically, I'm looking at DMOs and marketing convention sales rather than general tourism.
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The terminology you should look for is "adaptive websites."  That means web pages that rearrange the content as screen size changes.  
I think that most web content management systems (that are up to date) do this today.
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It is related to my last year thesis on optimizing the visibility of a startup aiming on African clients.
We are a fintech company based in Belgium, our product is basically a mobile payment service that permits people to send remittances to African countries. We are waiting our first launch in mid-december and I am in charged on optimizing our popularity amongst the African society in Belgium. The first goal is to build the reliability from our clients to eventually use our product by transferring airtime credits to their family in Africa.
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Focus on campaigns targetting mobile and use telco channel partners as they tend to have the best distribution coverage.
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I am considering completing my dissertation on the above topic and would love any thoughts, ideas, links to articles, recommendations, etc please? 
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Great answer, Oliver.  If you've got to a PIP point, then there is a failure in both management and leadership. Very few employees come to work thinking about how they can perform poorly today.  In my experience leading HR, managers very often turn to HR for help when it's far too late and the manager is just looking for a documented way to get rid of someone.  
In terms of your research, Eimear, one possible focus is to highlight the series of errors/failures  that lead to the PIP point.  The Swiss cheese concept comes into play.  There's invariably a whole series of indicators of a performance problem long before performance becomes truly low.  Each indicator is like one hole in a slice of the cheese.  As long as the holes don't line up, the manager may miss the indicators, or often just ignore them in the hope they'll go away.  But when the holes in the slices line up, now there's a serious problem. Another issue is with the name.  Improvement tends to relate to deficit gaps in this context.  Shifting to the idea of performance development plans changes the conversation to one of growth and success, and is something that can be part of every employee's work.  PDPs mean the employee and manager are having continual conversations about what's needed to achieve business goals as a normal part of achieving desired results and outcomes.  When those kinds of conversations happen, performance barriers are far more likely to come to light long before they become problems.
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When we use one theory as underpinning theory that have 5 element in 1995 and this element was expand to 14 by another researcher at 2014. Can I choose the best 14 or maintain the original 5?
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I think you should use the 14 elements depending on the subject you want to try. What is the author of those 14 elements and what topics you intend to aproach?
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Health care has become a market with increasing efforts in PR and Marketing. However, there is limited expertise and literature on outcome measurement. Criteria for applying individual measures and campaigns are uncertain and debatable. Increase in referrals and economic success? More patient satisfaction and public trust? Are there sound studies or reports evaluating PR and Marketing in health care, especially in hospital care?      
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Dear Annette,
'The proof of the pudding is in the eating'. Well, the only measurement in my opinion is RESULT. Has there been any improvement in sales and market share? Has there been an interest shown by hitherto unknown customer for your product? How did the competition react to your efforts?
Regards,
Dr.K.R.Subramanian
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Case: Longitudinal research on kids over a period two years from 10 to 12 standard to analyse their behaviour toward education (sample size around 1200 during 10th and for 12th standard reduced to 1150.
Condition:
  1. I need to test a model for behaviour and see the difference between them.
  2. Total students during the study are 1200 and study conducted in 2 years of duration.
Approach 1:
  1. Step 1: Run AOMS to test SEM model on 12th standard and validate the model.
  2. Step 2: Use ANOVA to compare between 10 and 12 standard students behaviour toward studies.
Approach 2:
  1. Step 1: Run AOMS to test SEM model on 10th and 12th standard dataset separately and validate the model.
  2. Step 2: Use ANOVA to compare between 10 and 12 standard students behaviour toward studies.
Kindly guide me how to proceed in such condition when data is longitudinal in nature. 
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Hello Manvendra. I think what you are asking is do you need the models to 'fit' for both 10th and 12th standard timepoints. The answer would be yes; if the model fits the data for only one timepoint then it is not robust (sample specific) or sensitive to changed understanding of the constructs by the participants. You probably would not expect that, if we are talking about adolescents/teenagers over 2 years. 
Picking up on Michael's comment, if this involves multiple indicators, then you will also need to test for measurement invariance across time (along with the standard factor reliability for each factor at each timepoint). If this is a Path analysis (i.e, single observed variables), then you are just considering model fit statistics. 
Wishing you well.
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Quantitative research only; marketing or management journals only.
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 HI Lara, a PhD student of mine is working on niche brands (organic brands and PLB) but not on new vs old ones. He will defend his PhD in December  We are actually preparing 2 articles about that and are on the point of submitting them. As soon as possible I can send you the drafts (probably in September). The staff is already published at EMAC conferences. If you give me your email I can send the EMAC paper already to you . 
Regards
Lars
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How far have brand management scholars gone in their quest to come up with a common understanding  of what  the terms  "brand" and "brand equity" mean?
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For a recent discussion of the full richness of the concept of brand and its meaning creation see: 
Francisco Conejo and Ben Wooliscroft
Brands Defined as Semiotic Marketing Systems
Journal of Macromarketing September 2015 35: 287-301
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Are there standard measurement questions available for consumer decision making process (i.e. need recognition, information search, alternative evaluation, purchase behavior and post purchase behavior)?
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Hi,
I am trying to find marketing scales to measure (change in) Brand Image as a result of offensive advertisement (towards female role portrayal).
I have had a brief look at the Attitude Towards the Ad Measurement Scale by Henthorne, LaTour & Nataraajan (1993), However, I am not sure if there are more accurate scales available.
Any help will be highly appreciated.
Regards,
Evelina 
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Dear Evelina,
Kindly find the attached file regarding one of my researches (The Effect of Advertising Awareness on Brand Equity in Social Media), it may help you
best regards,
Dr. Alhaddad
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Yes, The insurance company may pay a premium for buying policy in their bad days and supporting them morally, socially, and economically. It has happened in Japan, A little research on Japanese Insurance Industry would help.
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Which theory best describes MNCs internalization process for BOP markets?
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Even though internalization is a core element in theories of IB and MNEs (see e.g. what Marcin Kucel wrote in his answer about the OLI-framework, which I agree is a very useful framework), very few theories in international business actually put much emphasis on internalization processes. Internalization is typically treated as a something that happens instantaneously (or just regarded as a black-box). To be best of my knowledge, the only article that discusses this extensively is Petersen et al. (2010). Managing the internalization process. Management International Review, 50(2): 134-157. The article provides a general theoretical discussion, and is not specifically about emerging or BOP markets. Could be interesting for you nevertheless. 
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I`m working on the correlations between organizational culture and sales productivity, so it would be great to have different views about "sales productivity".
Is it just sales / vendor?, or EBITDA / vendor? are there any differences among industries?
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you mean you looking for the operational definition of sales productivity in other words how to measure it.
Actually there are several trends on sale productivity such as; total revenue, cost per acquisition, and lifetime value.
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All throughout literature, the framework for measuring the performance of value creation has been fragmented and less coherent as for the marketing sector. What could be the underlining reasons for these?
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Hi Luka,
Here are some points you might find interesting?
You be aware that NPOs or TSOs in addition to profit have additional 'bottom' lines in relation to social and environmental issues. More technically difficult to 'account' for and report (especially impact/value).
Therefore as mission oriented organisations, in defining social value, they firstly must construct their mission in relation to their stakeholders expectations, needs, values and evaluation of performance. Therefore must also align the NPO/TSO capabilities, objectives and mission accordingly. These represent a resource issue especially for the smaller NPO/TSO.
Another barrier is the presence/advantage of commercial enterprises within the sector which through their expertise can 'crowd out' local NPO/TSO organisations. The passing of Public Service (Social value) Act 2012, places the onus on the commissioning body to ensure that  'best value' remains in the community. This highlights the 'age' and challenges facing this sector and organisations operating within it.
All the Best
Rob
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Can I used log likelihood ration test to compare 2 models that have same independent variables but different oucome variables?
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.
just curious : why would you want to do that ?
two different outcome variables mean two different models and there is no reason to compare them on statistical grounds (unless you would like to conclude that predicting outcome A is easier than predicting outcome B, at least within the model class you have considered ... but, in practice, you do not often have the choice for the target variable and are not offered the opportunity to choose the easiest !)
or is it that your different outcome variables are in fact different encodings of the same original outcome variable (say, this variable has classes taken in a hierarchy and you might cut the hierarchy at different levels, for instance) ?
.
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Seeking to understand how very new products differs from known products in terms of measurement. 
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New products are classified as; 
  •  Imitative – similar to a product that already exists in the market
  •  Really innovative – significant modification to what exists in the market
  •  Significantly different – new product that does not currently exist in the market
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Since Companies are applying strategies based on these, which one will help the companies in the long run. What is your opinion about this?
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Brand Marketing is all about spreading the Love about the Brand to consumers it is about focusing on intangible attributes. Product marketing essentially focuses on the product tangible attributes.
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Need help to access any recently published research  articles on the dimensions of brand equity in professional sports teams.
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Kindly find the most recent article on brand equity, it may help.
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I am working on a paper " Measuring brand equity of educational institute imparting professional education" 
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Dr. Dhani,
Kindly find the the attached file regarding one of my researches, it may help you,
best regards,
Dr. Abdullah
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describe this relationship? 
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Dubai Financial Market? 
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To find out consumer intent to purchase. 
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 Dear Escribano,
Thank you for your suggestion and reply. Your paper seems to be helpful for my research and I am reading it. But I am facing problem in finding the valid questionnaire to measure the constructs that I have mentioned above. I would be grateful, if you could suggest the relevant sources or literature where we can find valid questionnaire to measure. 
Thanking you.
Regards,
Rojesh Basnet
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Any literature that discuss the topic would be of great help.
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David Bowie and Francis Buttle
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I have two experiments with very similar procedures and materials. I would like to compare one EG from the first experiment with one EG from the second experiment. Samples in both studies are also very similar in terms of size (around 30 people) and characteristics (students from the same faculty). Is there any way to do this?
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Dear Carlos,
I'm not an expert, but I would consider this a 2-level model, with the effects of interest nested in the experiments, in which case you can analyze it in spss with mixel>linear, and ask for the estimated marginal means as output. You can then compare based on confidence interval overlap, or significance testing. Good luck!
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In general when it comes to buying and also when it comes to buying eco-friendly products
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Collaborationism and Crowdsourcing
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Which innovative product face the higher level of resistance from consumers?
The resistance can be in the form of 'Rejection', 'postponement' or 'Objection'.
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I do not have an answer for you, but I think that the answer is not simple.  Age can be a big factor in acceptance of change.  Depending on the nature of the product, culture, availability of support infrastructure, and other factors may play roles.  
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Dear colleagues,
I am almost finished writing an article about Chinese sellers on Amazon.de or other European Amazons and the VAT issue.
I would kindly ask you to give me your opinions if you spot faults in my argumentation since the issue seems to be so clear and yet so difficult to verify.
According to Amazon: approximately 2 million external sellers use the platform of Amazon whereas sellers from Hong Kong and China have been growing 65% per year. Overall 40% of the total business of Amazon is done by third-party seller.
A Chinese seller (BestWe is one typical seller example) presents his products on Amazon.de and the webpage of Amazon.de says VAT included (MWSt. inkl.). The impressum of the Chinese seller does not show a European VAT identification number (although he could apply for one via MOSS).
So the customer buys from a Chinese seller on Amazon.de assuming that VAT is included (and declared). Nevertheless Amazon informs that Amazon only withholds VAT for their commission portion according to EU directive 1042/2013 and the rest is paid out to the Chinese seller.
In Europe, according to EU Directive 112/2006 for B2C product sales VAT shall always be declared in the country of the seller.
Letter shipment from Hong Kong to Europe is €1-2 for products like smartphone covers. Wholesale price in Hong Kong is way lower than €1 and sales price on Amazon €6-8
The Chinese seller has three options to deliver to the German buyer
1) Value incl. shipping less than €22 and shipped from China
Customs does not stop the shipping (for administrative reasons of low value) and the seller should declare VAT directly to the tax office on his own. It is free of import VAT but this does not mean it is free of VAT. And on Amazon it is shown with VAT so it has to be declared.
2) Value above €22 and shipped from China
Customs stops the shipping and either the buyer pays import VAT or it is returned or destroyed. A contradiction because the buyer has paid VAT according to Amazon already, the seller has received the whole value and has to declare VAT. And how then does the buyer get his original money back if he does not pay VAT to customs?
3) Seller uses FBA-Service (Forward by Amazon meaning that the seller stocks large quantities of a product at Amazon and it is then shipped from inside the European Union warehouses)
The seller pays import VAT on e.g. 1.000 smartphone covers but since they have not been sold, he declares import VAT on wholesale price and not end price. E.g. €1 value per cover instead of €8. When he then sells, the VAT on the €7 sales price difference has to be declared by the seller at that stage.
So what I see is a massive tax fraud for lower price products. In Europe every chewing gum sold carries VAT but here it seems to vanish somehow.
The question is now also how Amazon comes into this. One could claim that Amazon is somehow assisting tax fraud. Another arguement could be that Amazon is in violation of the European Union Directive 31/2000. It protects portal providers in Article 14 by defining that providers are not responsible for the content they host as long as they are not informed of its illegal character, and they act promptly to withdraw access to the material when informed of it. The obligation to react (in Germany within 24h) has been confirmed in a multitude of court cases. Therefore although Amazon is not responsible for the content created on their websites, they are responsible for the displayed information over time if they do not stop it. And this carries large financial penalties.
By the way, I have made test purchases for all three cases and in each case I was rejected an invoice showing the VAT - which I paid according to Amazon.de
Looking forward to your comments and guidance.
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Lieber Herr Kollege Demmelhuber,
ihre Themenstellung ist nicht nur sehr aktuell und interessant sondern auch gesellschaftlich von großer Bedeutung. ihre Argumentation ist überzeugend und konsistent. Ich  empfehle Ihnen, Ihren Beitrag den mittelländischen Händlern zur Kenntnis zu bringen. 
Viel Erfolg und beste Gruesse 
guenter Schweiger
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I'm trying to find news papers using projectives techniques (marketing studies and social science) 
Thanks for your answers 
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Thanks a lot Khandoker Mahmudur Rahman 
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Currently I am working on research topic of shareholder's value creation in M&A deals for industrial companies. I am analyzing past M&A deals to understand if they were successful or not. The core research is to find out of similarities in those target companies which created positive CAR. The criteria of perfect target for M&A deal should be financial and strategic.  
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Actually, I did a research on brand equity evaluation in bank service long time ago. Now, I am planning on doing a research about brand equity evaluation/measurement in the field of education, especially in university brand equity. I found this useful article from USA researchers, are there more research papers done about this topic?
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The empirical literature on Network Revenue Management considers mainly passenger airline and hotel as the industries where arise this class of problems. To my knowledge, performing arts and sporting events are never mentioned in literature. However, also these industries offer products consisting of more than one resource (subscription, for example).
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Yes, of course it applies -- have a look at the paper with Sherri Kimes -- see:             Sheryl E. Kimes and Jochen Wirtz (2015), “Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability,” Foundations and Trends in Marketing, Vol. 8, No. 1, pp. 1-68.
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I am wondering if there are any papers dealing with this topic and what scales have been developed for measuring it. All suggestions are most welcome.
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You need to measure consumer ratings (whatever they are) and purchase intention first.  Then, you can estimate the impact of consumer ratings on purchase intention in a regression analysis by using consumer ratings as predictors (independent variables) and using purchase intention as a dependent variable. 
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I am not sure how to use SPSS to test factors of influencing consumer attitude toward mobile advertising ? what methods of SPSS i can use ? Could you give me some suggestions ? 
i have selected four factors and i want to test these factors whether have a positive effect on  attitude toward mobile advertising. In addition, i find two consequences of attitude, which are intention to engage in wom and intention to use mobile advertising. so i also need to test the attitude whether can cause the these tow intentions. finally i also need to test  these  two intentions whether can affect consumer buying behaviour. so, i am not sure what can  help me to test  these  things.
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HI Jessica,
I think myself, and anyone else who reads this question, will need more information. From your question, I am inferring that  you have conducted some sort of questionnaire and are now looking to analyze the data. Depending on how you collected the data and what  your specific research questions are, there are many ways to analyze the data.
If you are either a novice in SPSS or in statistics, I would suggest you begin with Andy Fields excellent manual, Discovering Statistics Using SPSS, that both explains statistical procedures and how they are run and interpreted in SPSS.
That is the best I can suggest without more information.
Good luck with your research.
Steven
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One of the constructs of my research are intellectual property governance and brand equity and i want to know that in how many dimensions they connect with each other 
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see this article it may be relevant
Managing risk and protecting intellectual property
Corbin, Ruth M. Ivey Business Journal 66.3 (Jan/Feb 2002): 11-13
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I am undertaking a PhD with Oxford Brookes University at the moment looking at success factors and influences on leadership in international humanitarian and development organisations in South Asia, particularly Pakistan, India and Sri Lanka.
For this I intend to carry out an electronic survey, and had hoped to get access to some kind of up to date country list of all the leaders of these kinds of organisations.
By 'leaders', I mean: Country Directors, CEOs, Chief of Party's, Senior Programme Directors, Resident Representatives, Principal or Chief Advisors, etc - the bigshots.
By 'these kind of organisations', I mean: INGOs (i.e. Oxfam, World Vision, Care, Tearfund, MSF etc etc), bi-laterals (i.e. SDP, GIZ etc.), philanthropic organisations and foundations (i.e. Clinton, Gates, Agha Khan etc.) multi-laterals (UN agencies, ICRC - excuse the possibly politically incorrect labelling there!), and even the well-known Consultancy firms in the sector (i.e. GOPA, GFA, Crown Agents, Adam Smith, Chemonics, Coffey, etc.) and others that I would not know where to place, i.e. DAI, MSI, PSI...
But I have come up against a brick wall, and not able to either identify a forum where these kinds of lists exist (used to be able to call in at OCHA for this kind of thing), or have found certain forums i.e. the Humanitarian Forum in Pakistan, which lists the INGOs (but not the others) but has a privacy policy that will not allow access to contact details of the leaders to non-members.
This means I need to rethink my approach strategy, and where possible target direct email addresses of leaders that I can get access to, but also place my electronic survey of perhaps a afew platforms and then request administrators of relevant forums to ask their members to access these in this way.
And for the above reasons and being a bit stumped, I have decided to seek research assistance here. Could you can shed some light, offer ideas, connect me to the people that might provide the type of access I need, or link me to updated email address lists, or even platforms that might assist in me successfully carrying out my research?
As mentioned, specific geo-focus is Sri Lanka, India and Pakistan, and only IHDOs as per the above types...
My time frame is to get the survey 'out there' early April if possible... and whatever assistance you could provide will be really appreciated.
Kind regards,
Adi
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Hello Susi
Thanks for your interest. Whilst i shall be asking whether and to what extent academic qualifications contribute to the success of leadership, I am not asking what qualifications leaders actually have. I trialed this in my first pilot survey, and found, in relation to the outcomes that this was not a pertinent question to ask. 
Current feedback on my second pilot also suggests so far that qualifications are only partly important...
Sorry not to be of more use, and best regards,
Adi
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Finding competitiveness equilibrium
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You might consider looking at companies that help agro firms become competitive:
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I am doing a PhD level work on Qualitative descriptive research and for that i am need to know about any recent developments in techniques on it using Nvivo. I will be very thankful for those who can help me out it this endeavor. I am doing Qualitative research.
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Good Afternoon Sir:  In researching for my dissertation, I amassed a large amount of notes and references. I elected to conduct a qualitative approach to my paper rather than a quantitative approach, because I believe that statistics can only render approximations.  To fully understand the author's  real meaning, it becomes necessary to understand the thought process of the author.  Doing a content analysis of the words used in an article can provide new insight into the meaning of words that a statistical equation or answer, cannot provide.  I used the following books to help me understand content analysis and to use this knowledge to perform my qualitative analysis using NVivo10. 
1.  Content Analysis - An Introduction to its Methodology, 3rd Ed, Klaus Krippendorff, 2013, Sage Publications.
2.  Qualitative Content Analysis in Practice, Margrit Schreier, 2012, reprinted in 2013, Sage Publications.
3.  Content Analysis Guidebook, Kimberly A. Neuendorf, 2002, Sage Publications.
4.  Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, John W. Creswell, 2009, Sage Publications.
I hope this will help you in your research.  I found these boos extremely helpful in understanding the qualitative process.  Once I understood the process, it was easier for me to understand how to use NVivo10, and use the results of the analysis to write  my paper.  Good luck on your paper.
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There is a lot of concealment of figures when it comes to installed capacity and capacity utilization. This tends to limit what marketing researchers can achieve and most times would result in unguided estimations.
In your own view, what are the various ways one can determine a companies contribution to a sectors market size?
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This may seem a little simplistic but I have been an executive for many years in corporate institutions. If you require information like that I would simply ask them, and detail your interest. Many large corporates will have pages on their websites dedicated to market share, especially if you go into their financial pages. As to whether you can assess if they are accurate or not, I think the honest answer is you wont be able to, but as previously mentioned, they publish annual accounts, companies house (in the UK)  offer information on companies for approximately £5 you can obtain a set of their filed annual accounts it is that public, so you could then work out who has the market share, independently.
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How significant to your organization are these two: 1. Sustainability and 2. Competitiveness? What are the significant considerations that management must engage to get to them?
In case you are preparing a survey to determine how much your leadership has achieved in the two areas, what will be your certain questions?
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I would say the following are critical success factors for a sustainable organization in the modern business environment:
1. Thoughtful and workable strategy
2. Customer-centricity
3. Insightful talent management
4. Focus on innovation
5. Flexibility as an important value
6. Change leadership
7. Focus on High Performance Work System & people engagement
8. Alignment of all functional areas
9. Speed (that is higher than the speed of change i business environment)
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I am looking for articles that give insights into what drives a successful transition from a free on-line service to a for a fee (payable) service.
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Have a lot at this one also:
Pauwels, K., & Weiss, A. (2008). Moving from free to fee: how online firms market to change their business model successfully. Journal of Marketing, 72(3), 14-31.
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I am studying Global Marketing, I want to analysis Indian market, focus on which products or services do Indian want to have? Such as luxury goods.., cars or health care??
Men or Women who select these products or services in Indian? 
Where can find report or references?
I real meet you to be best friends as Indian person
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Hi Peter, we have done a publication on the retail market in India and thus provide some information about non-Indian retailers in India. If you are interested in, just refer to: Pick, D. and Müller, D. (2011): Retailing in India – Background, Challenges, Prospects, in: European Retail Research, Vol. 25, No. 1, pp. 107-139. You will find the paper in my profile. Best regards and good work, Doreen
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During purchases, consumers develop intentions to purchase a product but when it comes to actual purchase, they change their behaviour and purchase a different product.
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Dear Vishal
first of all I must underline that you cannot measure customer behhaviour without interviewing customers. E.business can provide detailed analytics regarding who looked at which page or product for how long, etc. etc. but you cannot derive from this a clear statement regarding the real buyer intention.
Second statement, like Malcolm Wright I recommend as well to look at large groups of customers rather that single people.
So, you have to directly interview a large amounbt of people, and the right moment to do so is immediately after they have taken a specific decision, that is either to buy or not do buy. This moment is when they are exiting a (physical or informational shop).
Third, you should clearly state a clear grid of statuses and decisions that you can use in order to prompt the interviewee response, such as:
a). when you entered the point of sale were you decided to buy something or not?
b). If you were, what did you have in mind? (e.g. a function; a brand; a product; a budget; ..)
c). Now that you're exiting the point of sale did you actually execute the purchase? (yes, no)
d). If yes, did you buy exactly the function / brand / product or did you spend exectly the same budget ytou had in mind? (yes, no)
e). And if you have chainged your mind, why you did so? (too expensive; looked good but was not; not available; ...)
By combining the information collected by means of the above grid of questions applied to a sufficient amount of customers, you can build a sound statistical model of customers behaviour. The "sufficient amount" might vary a lot depending on how focused or generic is your analysis. Better to ask a statistician.
I have done sich kind of research some years ago in the printing, white goods and apparel industries. Please find some references below:
The integrated management of logistic chains in the white goods industry. A field research in Italy
M Perona, R Cigolini, M Adani, R Biondi, S Guzzetti, R Jenna, M Chessa, ...
International Journal of Production Economics 69 (2), 227-238
A New Customer-Oriented Methodology to Evaluate Supply Chain Lost Sales Costs Due to Stockout in Consumer Goods Sectors
M Perona
Cost management in supply chains, 289-307
Thank you, good luck!
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My research will be about impact of brand name on consumer choice and memory. I would like to examine our local consumer's willingness to choose specific product depending on the brand name and which brand names are easy to remember. I have already found some articles linked with phonetic symbolism and would like to include them to my research. However, I have some difficulties with methodology of my research and need some of the latest articles on this topic. I would be very gratefull if you could share some of them. 
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Download e-book on Advertising Effectiveness authored by me.
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I just need it for idea sharing and research purpose.
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Cost efficiency refers to least costs of the processes and structures to achieve given objectives but effectiveness means the matching of results with objectives.
Attached please find an article from my ResearchGate.
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My research topic is "Attitude towards Controversial Advertising : Developing a new model by generational cohort "by adapting Dr Waller -A proposed Response Model for Controversial Advertising.The suggested underpinning theories will be Theory of planned behavior (TPB)and Elaboration Likelihood Model(ELM).I am looking at how to integrate TPB & ELM? Grateful for any comments and advice.Thank you very much.
John Ch'ng
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Hi, John:
Very interesting concept. I believe more and better advertising information will encourage and empower consumers!
As an example, please take a look at this recent research study on energy efficiency (Wilson, 2014) integrating theory of planned behavior (TPB) with Elaboration Likelihood Model (ELM). 
The author highlighted that the awareness campaigns, education and training programmes, label schemes and smart metering--- are all initiatives that can realize consumer directed energy efficiency savings of up to 30%! While widespread, such programmes can have mixed performance, with savings often not reaching potential.
The author investigated whether existing theoretical models can usefully be combined for evaluations of such message-oriented programmes! To do this, the author examined relationships between the variables of the "Elaboration Likelihood Model (ELM) and Theory of Planned Behavior (TPB)" using empirical data from participants exposed to energy behavior change projects.
The author argued that the analysis revealed that---when used together, the theories may offer insight into the impact of messaging! While a single exploratory study can only describe what has occurred, it offers initial evidence to advocate further analysis of the potential of the combined framework. 
Finally the author offers an illustration of how the framework might be utilised by other schemes by example of its application to other initiatives! Perhaps this could be a starting point and may prove instrumental to your advertising research study!
  • Wilson, C. (2014). Evaluating communication to optimise consumer-directed energy efficiency interventions. Energy Policy, 74300-310.
Hope this helps!
Nadeem
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Social Media and Customer Empowerment have created a new reality for retailers. Customer reviews and social media help customers make better product choices and retailers improve their products. On the other hand customers seem to increasingly use the threat of negative comments in social media or negative reviews in review sites in order to get discounts or press for favors. In a large circulation Dutch newspaper there was a lot of attention to this phenomenon this weekend and I also have personal experience from businessmen who complained to me about such practices. Any suggestion for research on the topic is welcome
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Hi, Efthymios;
I think you will find this concept interesting for what you're looking for!  A recent study (Cheng & Lou, 2014) argued that Elaboration likelihood model (ELM) routes and outcomes lead to the occurrence of distributive justice as moderating variables. Also the authors highlighted that compared with conventional complaint handling methods, posting a response that adopted a central route to persuasion was found to be most effective for handling negative reviews!
Please take a look at this article:
Cheng, V. P., & Loi, M. K. (2014). Handling Negative Online Customer Reviews: The Effects of Elaboration Likelihood Model and Distributive Justice. Journal Of Travel & Tourism Marketing, 31(1), 1-15.
Hope this helps!
Nadeem
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For example, in the "gets-gives" conceptualization of customer value, the "gets" has been broadened from product/service quality to cover relationship or experience, and the "gives" has been broadened from cost/price to cover other non-monetary customer resources such as time, effort, emotion, etc.  
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I think its not only advantageous but also essential that the conceptual meaning of a construct be broadened based on the contextual specificity. That is why modern research is accepting adaptation and broadening of a construct to serve the specific needs of a particular study. Let me suggest a couple of examples:
The most popular approach to customer based brand equity (CBBE) is Aaker's CBBE dimensions. However, it is observed that the brand association dimension can lead to a myriad of associations that are very difficult to quantify. Therefore, brand equity studies consider 'brand image' instead of brand association. In this case 'image' which is a result of 'association' gets operationalised.
In service recovery literature 'atonement' is conceptualized as the tangible reward/ return made to disgruntled customer due to the loss he/she suffered because of the service failure. However, when this 'atonement' is operationalized, it is not restricted to the tangibles given to the customer. it also considers the mental and emotional facets of the consumer due to this atonement.
Summarizing,  broadening of the concept of the construct has to be made if it is so required.
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I am looking for research on marketability of individual employees - specifically on the outcomes of marketability, both internal and external.
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Do you mean employability of employee?  If yes, following articles maybe useful to you:
Fugate, M., Kinicki, A.J., Ashforth, B.E., (2004). Employability: a psycho-social construct, its dimensions, and applications. Journal of Vocational Behavior, 65, 14-38.
Van der Heijden B. (2002) Prerequisites to guarantee life-long employability. Personnel Review, 31(1), 44-61.
McQuade, E. and Maguire, T. (2005) Individuals and their employability. Journal of European Industrial Training, 29(6), 447-456.
Knight, P.T. and Yorke, M (2003) Employability and Good Learning in Higher Education, Teaching in Higher Education, 8(1), 3-16.
Sanders, J. and de Grip, A. (2004) Training, task flexibility and the employability of low‐skilled workers, International Journal of Manpower, 25 (1), 73 – 89.
Rajan, A. (1997), Employability in the finance sector: rhetoric vs reality. Human Resource Management Journal, 7 (1), 67–78.
Bagshaw, M. (1997) Employability – creating a contract of mutual investment. Industrial and Commercial Training, 29 (6), 187-199.
Baruch, Y. (2001) Employability: a substitute for loyalty? Human Resource Development International, 4 (4), 543-66.