Marketing Communication - Science topic

can we add more such activities starting with co- and add more concrete examples? like genome mapping humans

Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.

In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of such a problem of generating disinformation is that many legal issues related to the technology have not yet been settled. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. In addition to this, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.

I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

Hi There!

I am doing a thesis for an ISV (independent service vendor) company in the Netherlands that wants to broaden its horizons and set foot in Finland and appeal to MSPs (management service providers) there. My goal is to develop a marketing communication plan. In the attachment, there are some questions related to MSPs in Finland. If you have any experience regarding this or maybe know someone who knows all about these questions and refer them to me, I would appreciate this immensely! Please let me know if you have any experience on this matter, specifically marketing in Finland in the MSP industry. Thanks a lot!

Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.

In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of this kind of problem of generating disinformation is that many legal issues related to the technology have not yet been regulated. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. Besides, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.

I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

The above text is entirely my own work written by me on the basis of my research.

In writing this text I did not use other sources or automatic text generation systems.

Copyright by Dariusz Prokopowicz

i need reference about it

First, it is not possible to answer this question without identifying many other factors such as the type of product, the target group, the place, the time.....etc.

However, we raised this question to shed light on the huge size of this market, which is developing in a huge way from year to year, reaching a value of 16 billion USD in 2022.

More and more companies and institutions, in order to optimise costs, as they call it, which usually means mainly reducing the number of employees, are employing Chatbots in their call centre departments as call centre advisors, which, being equipped with artificial intelligence, are a kind of computerised robots that replace humans. The costs of such computerised solutions equipped with smart technology are becoming cheaper and available to more and more companies, enterprises, financial and public institutions. Also, the question of the quality of the answers provided by chatbots to the questions asked or the questions asked in the continuation of the conversation both in terms of content, syntax, logic etc. are constantly being improved. Also, the database of ready-made questions and answers can be continuously expanded. These types of solutions can also be equipped with permanent self-improvement systems to improve the algorithms used by removing errors resulting from incorrect answers given by the chatbot or repeated questions, a kind of looping of the answers given by the chatbot when people interested in obtaining specific information give their answers. People calling the hotline who are interested in obtaining specific information usually act as potential or current customers of product or service offers from specific companies and institutions. On the one hand, they would usually like the phone call not to take too long and to get the information they need or to get specific, factually sound advice. In principle, a company, enterprise or institution that engages chatbots in its call centre departments has the analogous goal of improving the conversations that chatbots have with customers. However, it is often the case that the artificial intelligence involved in the chatbots is of an outdated generation, the algorithms involved using not the latest generation of machine learning technology cause a telephone conversation with a chatbot to take much longer than with the human call centre adviser whom the chatbot has replaced. This is because the outdated machine learning technology involved and previous generations of artificial intelligence ask several to several questions of the potential customer calling the hotline, in order to finally redirect the caller interested in a specific product or service offering or in need of specific advice to an advisor who will provide a factual and professional answer to the caller's queries, as the chatbot was unable to do. The question then arises as to why some companies and institutions are replacing their call centre employees, i.e. call centre advisers, with chatbots, since they have used outdated technology to create them and the resulting solutions generate an embarrassing situation and disgust with this type of telephone conversation instead of helping many potential customers? Is this an attempt to improve the image of a company presented in marketing communications as a modern company, using modern technology as it were, especially since another, competing company also already uses similar technological solutions. This happens more than once. Chatbots, which replace human hotline advisers in call centres, are presented as an example of modernity in the marketing communication of a company or institution, and potential or existing customers are disgusted by this kind of pseudo-advice and often look for the information they need on the website of the company or institution instead of calling the hotline once again. And perhaps this is precisely the point, to redirect a potential customer to the website of a particular company or institution, because this type of communication will be the cheapest for those offering certain products or services. But the cheapest solution for companies and institutions does not always mean the highest level of satisfaction for existing or potential customers. The application of deep learning technologies could help to improve this kind of automated call centre advisors. And, perhaps, the use of Big Data Analytics technology to improve the autonomous, automated improvement of the chatbot system's database of questions and answers, supplemented by new questions and answers added to the database, created by artificial intelligence on the basis of available knowledge on the Internet, and improved algorithms based on machine learning technology and improving the content quality and professionalism of call centre advice could help solve the problems described above.

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about it?

What is your opinion on this subject?

Please respond,

I invite you all to discuss,

Thank you very much,

Warm regards,

Dariusz Prokopowicz

Hi

If anyone has any info on the topic, would be most appreciated.

The MCOM2 in the UK is available online. Although this is not peer-reviewed data, it does give you the details of their model.

Thanks

Sid

In my opinion, the most recent startups developed in the field of new, online technologies, in the field of new media, business analytics based on automated, computerized, multi-criteria processing of information available on the Internet and providing information and advertising services in new online media.

In view of the above, the current question is: In what areas, branches of modern economies have recently seen the fastest-growing business projects?

Please, answer, comments,

I invite you to the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

I am currently doing my undergrad in Marketing Communications and Public Relations, doing a dissertation. I would like to conduct a content analysis of YouTube comments, I am looking for any advice on how to calculate how many comments I will need to create a well established overview for my 10,000 paper.

Any help with be appriciated! Thank you so much.

Hello RG people , i'm actually working on my thesis and the question that i'm tackeling is :

How marketers use psychological practices to influence consumer behaviors ?

i already made an analysis of 16 research papers on the subject , some practices such as scarcity , loss aversion , the use of color and scent and the endowment effect , but right now i need to write an introduction and synthesis to all of that and i don't know where to start so if anyone can suggest some researchs done in this area or books , i would highly appreciate it !

#marketing

#consumerbehavior

#psycologyandmarketing

#influenceconsumers

The picture gets bigger: omnichannel tracking, how you feel?

What kind of scientific research dominate in the field of The development of internet marketing?

Please, provide your suggestions for a question, problem or research thesis in the issues: The development of internet marketing.

Please reply.

I invite you to the discussion

Thank you very much

Best wishes

Hello, I am wondering whether there is any legal regulation about the duration of the non-compete agreement between influencers and advertisers or not. It is well-known that It is not uncommon for an influencer to work with other companies. Some companies may offer the same or similar products or services. It is crucial for the parties to discuss the exclusivity. If the company requires the influencer to be exclusive, they may require a non-compete agreement. Definitely, this noncompetition should continue during the main agreement. Nonetheless, is there any legal regulation which can indicate that the duration of the noncompetition might be extended after the expiration of the main agreement?

Thanks in advance.

Is internet marketing more effective than traditional based on classic media such as TV, radio, magazines, etc.?

Please, answer, comments.

I invite you to the discussion.

Best wishes

My area of research involves- Brand Mnagement, Strategic Brand Management, Consumer brand relationship. Basically, anything related to brand.

My son is fond of video games. He is also fascinated with digital marketing, computers and mobiles. He would like to hear suggestions on what academic field(s) or specialty fit his interests so that he focuses his study on. He's just turned 13 years old. He does not like math by the way!

Thank you all

In my opinion, the development of Internet information services will be determined by technological progress in the field of new ICT technologies and advanced data processing techniques typical of the current technological revolution, known as Industry 4.0.

The development of information processing technology in the era of the current technological revolution determined by Industry 4.0 is determined by the application of new information technologies, for example in the field of e-commerce and e-marketing. These solutions are the basis for business success of the largest Internet technology companies that offer on the Internet information retrieval services, data collection and processing in the cloud (eg Google) and providing information services on developed social media platforms (eg Facebook, Instagram, YouTube, Tweeter, LinkedIn, Pinterest, and others).

The current technological revolution known as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. The mentioned information technologies in connection with the improvement of ICT and communication technologies, with the progressive process of increasing computing power of computers will become an important determinant of technological progress in various branches of industry in the coming years.

On the basis of the development of the new technological solutions in recent years, dynamically developing processes of innovatively organized analyzes of large information sets stored in Big Data database systems and computing cloud computing for applications in such areas as: machine learning, Internet of Things, artificial intelligence are dynamically developing, Business Intelligence. Added to this are additional areas of application of advanced technologies for the analysis of large data sets such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is made according to the V4 concept, ie Volume (meaning number of data), Value (large values ​​of specific parameters of the analyzed information), Velocity (high speed of new information appearing) and Variety (high variety of information).

The advanced information processing and analysis technologies mentioned above are used more and more often for marketing purposes of various business entities that advertise their offer on the Internet or analyze the needs in this area reported by other entities, including companies, corporations, financial and public institutions. More and more commercial business entities and financial institutions conduct marketing activities on the Internet, including on social media portals.

The abovementioned information and communication technologies combined with the improvement of ICT techniques and the implementation of Business Intelligence analytics to the processes of economic and financial, economic, macroeconomic and market analyzes may be instrumental to efficient and effective management of economic, investment and enterprises processes, including analyzes carried out for the purpose of improving marketing activities in enterprises.

More and more companies, banks and other entities need to conduct multi-criteria analyzes on large data sets downloaded from the Internet describing the markets on which they operate, as well as contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, develop customized reports that are the result of multicriteria analyzes of large data sets obtained from various websites and from entries and comments on social media portals.

Do you agree with me on the above matter?

In the context of the above issues, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Management theory was for long dominated by Causation, (just think about Kotler, in other words Planning, Implementing and follow up.) a different theory that has gained momentum in the last years ( Even if it was first launched in 2001 by Saras D Sarasvathy) is the theory of effectuation that is means driven instead of ends driven. I studied those theories quite extensively but found that when it comes to effectuation there is still no consensus, in other words the theory is not yet mature, something that is in my view a bit odd since the theory is 20 years old just about. Why do you think it has taken such a long time for this theory to mature? my second question. What is the relevance of Kotlers Marketing Management today? Still relevant or? Your thoughts?

Hi everybody.

I'm a Master student (Marketing) and I really need your help with the structure of my dissertation, because I'm completely stuck before even getting started.

Here's the thing: I'd like to focus my work on analysing how some brands have reacted to Covid-19. To be more specific, I want to focus on Instagram and analyse some branded posts connected to the campaign #stayhome (for example the one from Nike, https://www.instagram.com/p/B9_440DAyvZ/).

So, I was thinking of using Social Contagion theory as a framework for discussing how the hashtag #stayhome has become viral, but I have no clue on how to proceed next. I want to conduct a qualitative analysis on some branded posts but I don't know which framework to use for analysing those post (I mean, what should I analyse? the tone of voice, the message... and is there any specific model I can use?). Or, what would you suggest me to analyse?

Thanks to every kind soul who will reply - you might get a special mention in my acknowledgements.

Adelaide

Searching for relevant informations about marketing communication performance and related numbers. Thank you.

For my thesis, I am explicitly looking for studies that deal with the motivation for brand related ugc. I can also use general literature for creating ugc if they are up-to-date. It would help me a lot. Thank you

Hi,

I am currently working on my graduate project about transparent CSR communication, and are looking for people who is willing to contribute to a survey about the topic. You do not need to work or be a researcher within fashion, it could be any sector. Your participation will be anonymously and kept strictly confidential. If you are interested, please click the link: https://forms.gle/XzXUNyA4EEj8cGXr5

Thank you in advance!

I am searching for recommendations of good associations or ideally networks which connect universities/ faculties or any other type of higher educational institutions in the field of marketing communications, cultural management or media and communication studies. Do you have any suggestions or ideas, please?

Thanks

As the fashion industry has started to realise how important corporate responsibility towards the environment and society is, the communication of the responsible business initiatives and the promotion of responsible products becomes crucial. However, the communication has often been labelled to be greenwashing which creates distrust among consumers and other stakeholders. How can brands and companies in the fashion industry improve CSR communication to avoid claims of Greenwashing?

The twenty first century has witnessed an emergence of multiple of identities egging upon different forces of the time. It has also come across the proliferation of the idea of cultural diversity as globalization, communications, market, migration and the increased diversification of identity patterns have emerged within traditionally homogeneous groups. While cultural diversity points towards the existence of several cultures that are dissimilar, heterogeneous and often incommensurable the multiculturalism promotes the acceptance of cultural diversity by encouraging the recognition of minorities by the society and its institutions. ‘Multiculturalism’ now takes into its fold not only the disadvantaged and marginalized groups like minorities and tribals but also the immigrants who may come under ethnic, religious minorities as well as minority nations and indigenous peoples and communities like LGBT, disabled, etc., After 9/11 and certain terrorist acts in Europe there has been a shift in thinking that considers the existence of immigrants incompatible with the European member cultures and history.

The recent upsurge of radicalism and nationalism in liberal multicultural democracies usher in the era of community confrontations as was witnessed by Europe in late nineteenth century and Asia in mid-twentieth century. The secular credentials are on the wane in many states known for their multicultural values and egalitarian orders and the politics of dominance and discrimination is on the rise. The statements of many European leaders from Germany, France Denmark about non-utility of multicultural model has alarmed the immigrant populations and minorities alike. The state behavior has transformed from community welfare to individual interests. Doesn't it needs a quick attention and reversal?

In my opinion, digital marketing is currently developing faster compared to classic marketing. This is related to the development of new online media. In these new media, social media portals in which new marketing techniques have been developed have developed particularly dynamically in recent years. New types of spots, banners and advertising films are created primarily for the needs of their broadcasting on social media portals.

In these new online media, in such social media portals as: YouTube, Facebook, Tweeter, LinkedIn, Instagram, Google+, Pinterest, Snapchat and others, these advertising campaigns are developing particularly quickly, which are based on a viral marketin in which they engage socially users of these portals themselves. This type of advertising campaign does not have to be high-budget while being very effective.

The combination in an advertising campaign conducted on social media portals and based on viral marketing - low budget and high efficiency - can be achieved in the situation of creating innovative spots, banners and advertising films. These innovations include those that are actually advertising films, despite the fact that they are made in such a way that the users watching them think that they are not just advertisements, news, information films, interviews, presentations, etc., which are supposedly advertised are not. However, in the field of classic advertising instruments, i.e. those that operate outside of the Internet, in the recent years there have been comparatively many new marketing techniques in the field of digital marketing.

In view of the above, the current question is: What are the main determinants of the faster development of digital marketing techniques compared to classic marketing?

Please, answer, comments

I invite you to the discussion

Thank you very much

Best wishes

What is the value perceived by the customer in strategic marketing?

Hello Everyone,

I am looking for people from the academic fraternity to collaborate for research in the field of Marketing or Digital Marketing, social media marketing, innovation....

The intention is to conduct some quality research and get them published in some good journal.

If someone interested, please do let me know.

Thanks!

Is digital marketing (DM) effective to bring more business to organizations ? What %age hike do you expect through digital marketing ?

I'm currently planning my thesis on UGC in marketing. The focus of my work is how to motivate users to post something and the influence of this form of marketing on the users. I have read the general literature. I'm just looking for a more specific approach, such as matching industries / products / user groups, as well as issues related to motivation and impact that fit into this context

Is it now a more effective marketing tool used to promote a company's brand or a specific product compared to traditional marketing conducted in new media, on social media portals Real-Time marketing?

Please reply

How prevalent do you feel color psychologically impacts social perception across various cultures? Should corporations and agencies carefully market and communicate visual materials with specific color schemes to enhance communication and trust-building? More specifically, how might one start to research which colors to use when focusing on a specific culture and the impact these colors have psychologically?

As both concepts overlap, i'm looking for literature that deals with these aspects. Most researchers claim that the difference is in pay. However, user contributions are often incentivized, which means that this demarcation is not entirely correct.

Which factors affect integrated internal marketing mix? (These items or else. Please confirm the accuracy.)

-Product

-Price

-Communication

-Place

-Recruitment Practices

-Training & Development

-Reward/Motivation Systems

-Top Management Participation/Support

-Market Segmentation

-Market Orientation

..............

.......

...

Marketing on the Internet is growing dynamically. More and more companies are expanding their business using new online media, mainly to the promotional activities of their offer and to improve the image of their brand. More and more online stores are emerging from year to year, the e-commerce market is growing, mobile internet banking is growing, companies are spending more and more money on financing advertising campaigns conducted on the Internet.

Do you agree with my opinion on this matter?

In view of the above, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

What kind of scientific research dominate in the field of Social Media portals?

Please, provide your suggestions for a question, problem or research thesis in the issues: Social Media portals.

Please reply.

I invite you to the discussion

Dear Friends and Colleagues of RG

The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:

I invite you to discussion and cooperation.

Best wishes

Ethnography has been used in marketing and consumer research for many years. If you were designing a textbook for consumer ethnography, what chapters would you include?

I'm interested in the following questions: do online brands have different nature vs traditional offline brands? What are the similarities and differences? Are there any significant differences in a branding/re-branding process?

Hi there,

Are there any reports or info on Jordanian Youth Consumer Behaviour?

Is it true and ethical that consumers have to ask their doctors to prescribe particular medicines or particular brands?

What are the most effective marketing innovations currently used in connection with the development of new information technologies of the current Industry 4.0 technological revolution?

Please, answer, comments.

I invite you to the discussion.

Best wishes

The development of information processing technology in the era of the current technological revolution defined by Industry 4.0 is determined by the application of new information technologies in the field of e-commerce and e-marketing.

The current technological revolution described as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies.

Based on the development of the new technological solutions in recent years, dynamically developing processes of innovatively organized analyzes of large information sets stored in Big Data database systems and information processing in the cloud for applications in such areas as: machine learning, Internet of Things, artificial intelligence, Business Intelligence. Added to this are additional areas of application of advanced technologies for the analysis of large data sets such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is made according to the V4 concept, ie Volume (meaning number of data), Value (large values ​​of specific parameters of the analyzed information), Velocity (high speed of new information appearing) and Variety (high variety of information).

The advanced information processing and analysis technologies mentioned above are used more and more often for marketing purposes of various business entities that advertise their offer on the Internet or analyze the needs in this area reported by other entities, including companies, corporations, financial and public institutions. More and more commercial business entities and financial institutions conduct marketing activities on the Internet, including on social media portals. More and more companies, banks and other entities need to conduct multi-criteria analyzes on large data sets downloaded from the Internet describing the markets on which they operate, as well as contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, develop custom reports, which are the result of such multicriteria analyzes of large data sets obtained from various websites and entries and comments on social media portals.

In view of the above, please answer the following question:

What do you know about the applications of processing technology and analysis of large data sets for e-marketing purposes?

Please, answer, comments.

I invite you to the discussion.

Best wishes

I'm doing a research to analyze the effectiveness of Marketing communication of a pet shop and aimed to pet owners of the city. The company has 8 stores within the city, 6 located in the north, where most potential costumers live, and 2 in the south, where they sell less, but need to be included in the research.

I chose the total of citizens as my research pupulation, as I will be innterviewing real and potential customers. The marketing director requested a stratified sample into north, downtown and south of the city.

However, the south of the city is more populated than the north, and if I go for a random sampling the chances that a southern is picked is higher than a northern, which has a higher chance to be a potential costumer of the store.

My question is: Can I use a disproportionate sampling to make the north more representative? If so, is there any procedure I should follow or it will be based on my consideration?

How to measure of Return on Investment (ROI) in marketing particularly in corporate sponsorship event? I am looking for something more than improvement in average gross sale after sponsorship.

As digitization is increasing, company investing more on internet, surgical marketing. Keeping in view these what is the future of sponsorship marketing?

As per my initial findings [source (IEG, 2017]) despite increased digitization and online marketing the corporate sponsorship also increased in 2017 ( $60.2 Billions in 2016 vs $62.8 Billions)

Looking forward to hearing from experts/seniors.

what is good return on investment in marketing? ROI Formula ROI calculator

In so many fields of study i.e. Engineeering, IT, Medicine, Marketing or Communications, ect, they define qualification generally as an official requirement for the individual to be recognised to perform or execute duties such as management down to labour for example.

On the other hand,companies require skills e.g in mining engineering, someone with grade 1 who has operated a machine for ten years is valued the most than someone who recently certified as an operator for the same machine.

I am on the process of researching a thesis topic, and depending on my PS major which used to be "Interior Design", 

I am choosing this topic to involve between marketing and design industry.

" Relationship marketing and customer loyalty through marketing communications in the design industry.".

So, i am asking you this email to help me to find some information sources?

thank you,

I can contribute to your study by the way of bringing in a perspective from the Indian context if there is scope. Please do let me know if there is any. I am a Professor of marketing at MICA, Ahmedabad, India (https://www.mica.ac.in/anita-basalingappa) which a management institute focusing on Strategic marketing & Communication in Western part of India in the state of Gujarat.

The concept of Business analytics, through SAS and many other softwares and tools, has significant importance in industry but academic research is still in nascent stage. The sub-division of business analytics is marketing analytics, where all the concepts of data analytics are observed in terms of marketing science paradigm.

I have read three books tilted as:

Moreover, The upcoming conferences of AMA (American Marketing Association) have also highlighted the topic of marketing analytics along with many others IT intensive topics. Furthermore, there are a few thesis available on ProQuest as well.

Conclusively, i want to pursue "marketing analytics" for my PhD and becoming a professional as well.

Logo design and design aesthetics of Visual identity play important role in grabbing attention of consumer. With this questions I'm attempting to develop a picture that in what possible ways Logo design can be used as research topic within field of Marketing.

I found scarce research on this area that's why I'm hoping for a comprehensive yet constructive comments from fellow scholars.

I'm considering to explore this question for my research thesis but I would like to know if there is an existing literature out there already on the similar topics?

I am planning to do my master's degree research in blogging, web content writing and in order to make it more practical and worthwhile I need some advice. As for me, I would like to analyse the language of blogs in IT or business world, focusing on semantic and structural features, or else I can diverge to pragmatics and study the persuasive component of web content.

P.S. I am studying Business Communications, the main subjects are Business English, Visual Communication, Marketing, Effective Business Communication Management, Persuasion and culture.

I'm working to my tesis at the university and the main subject is the pathological consumption. Does anyone have ideas about that? Thank you for helping me! :)

Dear Paul,

This is a project I will be excited to be part of just in case you are looking for collaborators, pls. My interest area is political marketing, communication and related areas, pls.

Thank you

Kobby

I'm completing a comparison study as to the effects of digital advertising compared to more traditional methods of advertising. Ultimately, I want to assess how the advertising industry has changed. What aspects do you feel are lacking research in this area?

Dear friends, one of the researcher who is doing research in the area of Brand Image (marketing).

We are look for a comprehensive but precise questionnaire related to Brand Image? Can anyone suggest or share questionnaire related to Brand Image?

Best Regards 

Kindly provide its conceptual understanding and its uses in the field of marketing and branding.

I'm looking for the conceptual paradigms which lie between the two areas in marketing.

I'm interested in learning the factors that should be considered when up scaling a laboratory scale chemical synthesis process to a mega scale (industrial scale) production facility. I would prefer to read ebooks and journal articles on the topic as well. 

Highly welcome and appreciate your suggestions.

WOrd of mouth seems to be a favorable way of teaching consumers through buzz.  I want to know if there are any other serious downsides to it than just "lack of message control"

wanna research in internet marketing but unable to find related theories. So any guideline ...... Already google it, Does't work....

This research work is on Network marketing/Direct selling/Multi-level-marketing in India .Let me know the problems faced by the distributors,customers,Companies of this marketing system.Specifically I am eagerly want to know the problems and the solutions of these problems.

I'm researching the use/effect of video based "word of mouth" use on social media in the B2B industry. Any suggestions for academic works or other sources?

The past research is as below;

(http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0138441; https://www.nature.com/articles/srep01801)

I am doing my masters thesis and cannot find a topic here that is within my means of testing. Any help would be awesome.

I am doing research on how hip-hop music is used in advertising. I have these sub questions :

1demographic that they’re aiming to target

2typical types of products are they advertising

3typical age group

4how much do the people earn who they advertise to

if anyone can provide any information that can help me to answer these questions i would appreciate it

Dear all,

How can we justify that low level of WOM engagement strengthen the positive effect of brand image on brand equity?

Is there any reference on how to manage low level of WOM engagement?

Thank you. 

I am involved with creative projects - visual communication. Subtle clue based ads - especially the thematic concepts - can cut the digital clutter and can appeal to the audience more effectively. At the same time, many marketers are yet to understand that this visual clue based ads are the best way to appeal to a multicultural base of audience that are increasing prevailing in markets like the UK, US. Attached a recent ad of ours - have been using for academic and research purposes as well. Any focused research group on such creative visual clue based communication projects? There are lot to explore. 

Consumer behavior on social media marketing