Discover Marketing Research

Explore articles, projects, researchers, and questions & answers
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Most read
Publication
Article · Jan 1982
21,775 Reads
Recently added
Question
I came across the call for proposal for The Finland ministry of Foreign affairs known as HEI ICI Programme 2016–2018 with deadline of October 5th....
5 Answers
Most read
Publication
Technical Report · Apr 2016
Abstract: This report is all about to show a Marketing plan for Nike’s products; with reference to older offerings the report shows the plan that how can...
37,704 Reads
Recently added
Question
I am interested in investigating a research on the concept COO through a multi-cue approach. Although i based my research on theory without any...
5 Answers
Most read this month
Question
There are plenty of applications that used virtual reality programs in order to deliver and simulate the behavior of a system. One of these...
11 Reads
Most relevant
Project
Goal: The aim among several research teams living and/or working in various conflicted marketing systems is to assess factors that predict sustainable...
7 Updates
Most read this month
Project
Goal: This study explores strategies through which service firms can potentially achieve high quality at low unit costs, or cost-effective service...
67 Reads
Recently added
Question
New power consuming datacentres with gigantic energy demanding cooling Systems are being build. Fair enough, we can focus on improving...
20 Answers
Most read this month
Question
Hello friends, I want to analyze the consumer behavior on two different levels i. e organizational level and individual level for the product...
3 Reads
Most relevant
Project
Goal: http://vaam.isasi.cnr.it 4th December 2016 Cancún, Mexico in conjunction with the 23rd International Conference on Pattern Recognition...
1 Update
Most read this month
Project
Goal: The problem in the publishing industry is two-fold: Declining print revenues due to a loss in subscriber base on the one side and only slowly...
7 Reads
Most read
Publication
Article · Mar 2012 · Management Decision
Abstract: Purpose – The advent of the internet and in particular the interactive features of Web 2.0 in recent years have led to an explosion of interest in...
12,965 Reads
Recently added
Question
Hello, I am struggling with an weighted index. I want to create a weighted index and use a survey that is likert-scale based to create the...
10 Answers
Most read this month
Question
Now a days due to social trades come into existence  customer  will not able to get correct report about the product, In other words the feedback...
9 Reads
Most relevant
Project
Goal: Identify biomarker measures for Ph 3 surrogate endpoints that qualify for accelerated marketing approval by the FDA of new immunosuppressive...
1 Update
Most read this month
Project
Goal: I continue to undertake research into donor behaviour and the fundraising activities of non-profit organisations. Current aspects of this...
121 Reads
Most read
Publication
Article · Oct 2014 · Journal of Service Theory and Practice
Abstract: This paper seeks to summarize and classify extant research and to better understand the past, present, and future state of the theory of value...
3,524 Reads
Recently added
Question
I am looking forward into making an experiment which requires the use of commercials. I have no connections with any agencies and could not find...
11 Answers
Most read this month
Question
I am working in field of Food business management. Currently i am working on a consumer preferences of people for food for fasting. I searched...
6 Reads
Most relevant
Project
Goal: ABSTRACT Broadening marketing concept was introduced in 1969. Initially, it was accepted by marketing scholars. However, during subsequent four...
11 Updates
Most read this month
Project
Goal: This ongoing research theme investigates seven major socio-historic shifts and contemporary trends that represent major challenges and paradoxes...
36 Reads
Most read
Publication
Article · Jun 2016 · Journal of Marketing
Abstract: Understanding customer experience and the customer journey over time is critical for firms. Customers now interact with firms through myriad touch...
862 Reads
Recently added
Question
Recently, me and my students have been working on developing a system for learning user behavior on redeem and claim actions for optimizing...
3 Answers
Most read this month
Question
Social clubs are places where people socialize. What are the reasons which prompt people to join social clubs?
25 Reads
Recently added
Question
While checking the model for in SEM, we are considering many values like CFI, NFI, GFI,TLI and RMSEA. I am getting significant values for all...
9 Answers
Most read this month
Question
This book will allow its readers to acquire relevant knowledge and skills in tourism management topics, including; Airline Management; Airline...
3 Reads
Recently added
Question
The campaign should have: - appealed to more than one sense - been executed on such a large scale, that people remember it still today - focused...
5 Answers
Most read this month
Question
What are the most relevant articles based upon 'Hirschman (1983) - Aesthetics, Ideologies and the Limits of the Marketing Concept' in the context...
3 Reads
Recently added
Question
After briefly presenting the profile of the company, the assignment analyzes the external and internal environment, paying attention to the...
5 Answers
Most read this month
Question
I have written research articles and sending them in reputed research journals but came back with remarks for English language, and they often say...
27 Reads
Recently added
Question
Dear communty, I have the question regarding the choice of an appropriate model for panel data with serial autocorrelation and heteroskedasticity...
3 Answers
Most read this month
Question
A power analysis software such as G3 can determine the minimum required sample size for logistic regression, but I can't find a software to...
4 Reads
Recently added
Question
Dear colleges, could you please recommend any methodologies/papers/case studies related to qualitative research of digital habits of a particular...
4 Answers
Most read this month
Question
Retailing is now more exposed to competition with involvement of advanced technology & research. I am working on customer-centric retail model...
3 Reads
Recently added
Question
I am using service quality dimension in an SOR model for mehrabian and russell 1974, and this model is divided into three parts stimuli, organism...
4 Answers
Most read this month
Question
How do you determine the sample size in a city with large population when you know there is no way to estimate the probability of any one element...
13 Reads
Recently added
Question
CETSCALE (17 or 10 items) is very widely used to measure Consumer Ethnocentrism Tendencies. The scale is about 30 yeras old. 1) Do you think that...
13 Answers
Most relevant
Project
Goal: China has a long history of producing health giving plants, We separate the active ingredient and after the appropriate clinical trial use the...
1 Update
Most read this month
Project
Goal: The aim among several research teams living and/or working in various conflicted marketing systems is to assess factors that predict sustainable...
97 Reads
Most read this month
Question
Would it make sense to study trends in the news to determine potential mood of customers and adapt marketing strategies to appeal to the right...
6 Reads
Most read this month
Project
Goal: Information Partial least squares (PLS) path modeling is a composite-based form of structural equation modeling (SEM) that has been gaining...
70 Reads
Most read
Publication
Article · Apr 2002 · Journal of Brand Management
Abstract: This paper examines how widely held country images affect attitudes towards a country's products and services and ability to attract investment,...
13,539 Reads
Recently added
Question
I am currently looking for a topic for my Bachelor thesis and I am really interessted in the interplay between language and marketing. Thus, I was...
3 Answers
Most read this month
Question
Dear communty, I have the question regarding the choice of an appropriate model for panel data with serial autocorrelation and heteroskedasticity...
3 Reads
Most relevant
Project
Goal: Characterize local cattle breeds at phenotypic and genetic levels for improvement taking into account indigenous knowledge. Develop tools for easy...
1 Update
Most read this month
Project
Goal: The purpose of the Research is based on the requirement of associating Georgia with the European Union. It means of the study changes the...
26 Reads
Most read
Publication
Article · Jan 1969 · Journal of the American Statistical Association
6,794 Reads
Recently added
Question
Actually, I did a research on brand equity evaluation in bank service long time ago. Now, I am planning on doing a research about brand equity...
11 Answers
Most read this month
Question
Hello Everyone, During a project thesis on „Personality Characteristics of the Buyer Persona in Marketing in Comparison to Criminal Profiling“ at...
2 Reads
Most relevant
Project
Goal: Application of marketing tools in the innovation process to foster technological innovation
12 Updates
Most read this month
Project
Goal: propel interest in integrating business and marketing strategies with behavioral healthcare administration and policy
42 Reads
Most read
Publication
Article · Mar 2016
Abstract: In the structural model, it is a necessary but not sufficient condition to compare the beta of direct path with the product term of indirect path...
2,438 Reads
Recently added
Question
Can sesearchers measure the purchase intention and purchase behavior simultaneously?   Based on the TPB, intention and behavior are measured in...
5 Answers
Most read this month
Question
I'm looking for different models that can measure price perception and value of meat products (um labelled vs labelled with brand) both in an...
4 Reads
Most relevant
Project
Goal: This study explores strategies through which service firms can potentially achieve high quality at low unit costs, or cost-effective service...
4 Updates
Most read this month
Project
Goal: Guest Editors  João Leitão, University of Beira Interior & CEG-IST, University of Lisbon, Portugal Vanessa Ratten, La Trobe University,...
41 Reads
Most read
Publication
Article · Feb 2007 · Journal of Business Research
Abstract: Growth of research addressing the relationship between culture and consumption is exponential [Ogden D., Ogden J. and Schau HJ. Exploring the...
20,938 Reads
Recently added
Question
Hi altogether, I am looking into the  impact of Digitization initiatives like Industrie 4.0 or Smart Manufacturing.  No doubt, the more the...
5 Answers
Most read this month
Question
I have a number of years experience in the China markets marketing alcohol and other categories in the FMCG arena. I'm interested in explore...
2 Reads
Most relevant
Project
Goal: Guest Editors  João Leitão, University of Beira Interior & CEG-IST, University of Lisbon, Portugal Vanessa Ratten, La Trobe University,...
2 Updates
Most read this month
Project
Goal: The goal of the Innovation Group AUFWERTEN is to make a significant contribution to more sustainable land use in Germany. Agricultural land...
17 Reads
Most read
Publication
Conference Paper · Jun 2014
Abstract: The continuously changing retail practices and consumer behavioural patterns mainly attributed to the wide diffusion and adoption of innovative...
8,809 Reads
Most read this month
Project
Goal: increase production and consumption of TAVs by overcoming constraints (outputs negated) such as low productivity of current cultivars and...
13 Reads
Most read
Publication
Article · Sep 2013
Abstract: In recent years, social media has become ubiquitous and most important for social networking, content sharing and online accessing. Due to its...
40,825 Reads
Most read this month
Project
Goal: The aim is to better understand the impact of experiential marketing practices in sport spectatorship services on consumers
25 Reads
Most read
Publication
Technical Report · Jan 2017
Abstract: Der Zusammenarbeit von etablierten Großunternehmen mit Startups wird in Deutschland und insbesondere in Baden-Württemberg große Bedeutung...
2,756 Reads
Most read
Publication
Article · Jun 1994 · Journal of Retailing
Abstract: Service quality and customer satisfaction are widely recognized as key influences in the formation of consumers' purchase intentions in service...
8,603 Reads
Most read this month
Project
Goal: Working on a special issue with Dr Yen-Chun Lin from National Taiwan Normal University on Sports and Leisure Marketing in Asia in the...
38 Reads
Most read this month
Project
Goal: Dear Colleagues; Maghreb Review of Economics and Management(MREM) ISSN2170-1083 is a half-yearly peer-reviewed research review published by...
45 Reads
Most read
Publication
Article · Jan 2017 · Service Industries Journal
Abstract: This article reviews the service management and marketing literature on managing people with a particular emphasis on managerial relevance. This...
564 Reads
Most read this month
Project
Goal: The aim of this special issue is to include research based on MNEs or SMEs based on investigations on emerging markets i.e., export marketing. We...
40 Reads
Most read
Publication
Chapter · Jan 2015
4,527 Reads