Publications related to Loyalty (10,000)
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Maintaining customer loyalty in business-to-business (B2B) markets is challenging, especially in industries with minimal product differentiation, such as the healthcare equipment sector in Indonesia. This study investigates the relationships between brand image, customer perceived value, switching costs, and loyalty in this context. Using Partial L...
The book "Cultural examples of famous warriors of Iran" (from the beginning until now) contains valuable information about the history of the warrior and its rich culture in ancient Iran. Iranian national heroes and wrestlers played an important role in the culture and literature of Iran. Besides exercising and strengthening their physical powers,...
The life of modern Indonesian society today must be connected to technology, one of which is e-commerce. Businesses that cannot be separated from e-commerce are logistics services that act as intermediaries between sellers and end consumers. Shopee, one of Indonesia’s biggest and most developed e-commerce sites, has expanded its business line by op...
The burgeoning landscape of online marketplaces in Indonesia has prompted an exploration into the intricate interplay between consumer browsing behaviors and their impact on e-satisfaction, electronic word-of-mouth (e-WOM), and repurchase intention. This study investigates these relationships within Indonesian online marketplaces, employing a robus...
Internal marketing encompasses a set of carefully designed activities and strategies to attract, motivate, and foster employee loyalty. By treating employees as the organization‘s first customers, management seeks to cultivate positive attitudes, which, in turn, contribute to greater organizational commitment. This refers to employees‘ intentions t...
This article examines the implications of providing holiday gifts to employees within organizational settings, evaluating both the potential benefits and drawbacks associated with this common practice. While holiday gifting can enhance employee morale, strengthen company culture, foster loyalty, and bolster an organization's employer brand, it also...
Internal Public Relations (IPR) is a strategic communication function that plays a crucial role in building positive relationships between organizations and employees. IPR encompasses two-way communication, dissemination of strategic information, conflict management, as well as enhancing employee motivation and engagement. In the digital and global...
Existing literature primarily concentrates on the early stages of mobile device adoption, neglecting the investigation of how differentiated characteristics of mobile social media influence users’ perceived values and outcomes after acceptance. Consequently, the principal objective of this research is to empirically examine the associations among t...
The competitive context of globalisation is arising some complex issues for companies. One of the main problems is high turnover rates, which are negatively affecting organisations' results. The willingness to stay in a company can be affected by numerous variables and, understanding these variables can be crucial for the sustainability of any busi...
El marketing relacional y la lealtad a la marca son dos variables esenciales de estudio, esto se debe a que el marketing es tendencia para que una marca pueda posicionarse mientras que la lealtad es el resultado de este proceso. Es por ello que los autores previstos en la presente resaltan la relación entre ambas variables. La presente investigació...
In the mid-fourteenth century, the Jochid ulus went through a phase of extreme political turbulence. Following the death of the last Batuid khan Berdibek (r. 1357–1359), during the next two decades, circa 1360–1380, a high number of power contenders rose at both the central and the local levels of the ulus . This article aims to map and exemplify t...
Blockchain has emerged as a major revolution in the field of information technology. It is an open, immutable and distributed public ledger that is accessible by multiple parties involved in a transaction and acts as a global depository for all transactions between the parties involved. The blockchain transaction structure aims to reduce perceived...
This paper explores how Sita is portrayed in The Forest of Enchantments by Chitra Banerjee Divakaruni, providing a postcolonial analysis that questions conventional interpretations of Sita's submissiveness and obedience. In this narrative, Sita-often seen as the embodiment of virtue and obedient wifehood-is recast as a strong, self-aware woman whos...
This study explores the relationship between brand image, brand attitude, and brand loyalty in the context of green restaurants in Negeri Sembilan, Malaysia. Using a survey with validated scales, the research highlights that a strong and favorable brand image significantly enhances customer attitudes towards green restaurants, which in turn drives...
The Third Assembly in New Delhi in November/December 1961 marked a watershed in the process of de-Westernisation for the World Council of Churches (WCC), an ecumenical umbrella body founded in Amsterdam in 1948. The acceptance of the Russian Orthodox Church, as well as other Eastern Orthodox Churches, into membership, the integration of the Interna...
The incidence of crime and the effects it has on the operating performance of hotels has received a lot of attention, but it is hardly researched in African contexts. The study aims to examine the effect of crime on the hotel operating performance in Ibadan, Nigeria. Questionnaires were used to collect the data for the study. A systematic sampling...
Seasonal marketing is a strategic approach that leverages the predictable fluctuations in consumer behavior associated with seasonal changes to optimize campaign effectiveness and enhance brand engagement. This paper explores the underlying psychological and behavioral shifts that occur as a result of environmental and cultural factors, including t...
The application of artificial intelligence (AI) continues to expand across various industries, especially in enhancing user experience and optimizing business processes. Through deep learning and machine learning algorithms, companies are able to analyze user behavior data and provide personalized recommendations, which effectively improve customer...
Focusing on the dynamics of appointing a “suitable” Chinese principal, this article examines the multiple interests and loyalties that were implicated and manifested in a British mission school of prestige situated in the treaty port of Tianjin during a series of anti-imperialist and anti-Christian campaigns in the 1920s. The case study of the Tien...
In the context of targeted activism, Corporate Social Responsibility (CSR) initiatives serve as both an asset and a liability for firms. While these initiatives can bolster firms’ reputations as socially responsible entities, deterring activism, they may also attract activism from the very groups they aim to support. Extant research lacks guidance...
"Forever Close to You" is a heartfelt song that explores themes of love, commitment, and unwavering support. It portrays a deep connection between two individuals, emphasizing the strength of their bond even in challenging times. The song celebrates loyalty and the determination to stand by each other’s side, no matter the obstacles.
Through poeti...
6 ABSTRAK: Penelitian ini membahas strategi yang diterapkan oleh Baitul Maal wa Tamwil (BMT) dalam meningkatkan daya saingnya di tengah pertumbuhan lembaga keuangan konvensional. BMT, sebagai lembaga keuangan syariah yang menggabungkan fungsi sosial dan bisnis, berfokus pada pengembangan usaha mikro, kecil, dan menengah (UMKM). Penelitian ini menyo...
The study investigates the impact of omnichannel marketing strategies in e-commerce platforms, specificallyShopee, on customer loyalty in the apparel sector. It explores the influence of various factors, includingperceived enjoyment, perceived ease of use, trust, and satisfaction index, on customer satisfaction and brandloyalty. The analysis employ...
The purpose of this research is to analyze nyayian as a transformative ideology that focuses on the ideas of the song Hai Tanahku Papua. The song can be an ideological song that can lead listeners to experience life as Papuan people. The research method used in this study is qualitative research with descriptive analysis usingEthnomusicological App...
This study investigates the impact of social media marketing (SMM) activities on destination loyalty, emphasizing the mediating roles of tourist satisfaction and engagement, and the moderating role of destination trust in an extended Stimulus-Organism-Response (S-O-R) model in the context of an emerging country (Vietnam). Data from 514 domestic tou...
Financial support for environmental causes is more urgent than ever before. Thus, understanding consumer willingness to pay (WTP) for tourism is vital for policymakers, businesses, and researchers. This bibliometric study examined the trend of research on willingness to pay and tourism using 428 articles published in the Scopus indexed database bet...
This study investigates the impact of green marketing strategies on consumer loyalty within the Malaysian retail sector, with a focus on the mediating role of perceived value. As global emphasis on sustainability increases, green marketing has become a crucial strategy for retailers aiming to attract eco-conscious consumers. This research explores...
It is common in the Umlazi and Pinetown districts of the Department of Education (DoE) that employees resign before their retirement age. Available data showed that 1,310 employees of the DoE in the two districts have resigned in the past five years. This is an indication of a sharp rise in staff turnover, with its impacts on the quality of educati...
This study presents and examines a more rigorous theoretical model for the relationships among e-service quality (e-SQ), trust, reputation, and e-loyalty in the online travel context, with the latter variables considered simultaneously and with reputation assumed to moderate the effect of e-SQ on both trust and loyalty. The model was tested using t...
In the article, the author examines the role of the institution of fasting as a means of constructing political and confessional identity within the context of the Tudor Church of England. The source base of the study comprises a range of documents, including doctrinal texts, theological works, authorised homilies, royal proclamations, and Acts of...
The ready-made garments (RMG) industry is a cornerstone of Bangladesh's economy, but its rapid expansion has raised significant concerns about environmental and social sustainability. As global consumer preferences shift toward more eco-friendly products, sustainable marketing practices have become increasingly important for businesses in this sect...
Objective: The purpose of this study is to assess the impact of customer experience on customer satisfaction within the banking sector in Botswana. It aims to explore how technological innovations and increased customer education influence customer satisfaction and loyalty, and to identify gaps in the current understanding of customer experience as...
Omnichannel marketing has become one of the most critical research areas, as the interactions of customers over different contact channels have been becoming increasingly complicated. The study focuses on the effectiveness of omnichannel integration in driving customer satisfaction and loyalty, placing special emphasis on the mediating role of sati...
This research examined the factors that affect customer loyalty in mobile banking within the Hunan Province in China using quantitative research approaches. The TAM and UTAUT2 were used to test the hypotheses on the links between mobile app ambiance, perceived trust, perceived ease of use, perceived usefulness, perceived satisfaction, and perceived...
Background
This study investigates the influence of perceived follower–leader congruence in basic moral behaviors, as defined by the morality-as-cooperation theory (MAC), on the perceived level of ethical leadership. Although important for the leadership theory and practice, this association is scarcely covered by the literature.
Methods
The study...
A management idea known as corporate social responsibility encourages businesses to incorporate social and environmental considerations into their daily operations and relationships with stakeholders. The purpose of this research is to identify the aspects that influence customers' perceptions of a brand's commitment to social responsibility and th...
This research aims to discuss the application of language politeness in digital communication on the YouTube platform, with a focus on the CXO Media channel. In interactions on social media, especially YouTube, language politeness plays an important role in maintaining a harmonious relationship between content creators and audiences, as well as ref...
This study explores the intricate dynamics between social media and consumer purchasing behavior, aiming to provide nuanced insights into the evolving landscape of digital consumerism. With objectives centered on understanding the overall impact of social media, identifying influential factors, discerning key platforms, and gauging preferred conten...
This article examines the role of ethical practices in advertising, highlighting their long-term benefits for consumer trust, brand loyalty, and industry standards. By analyzing common ethical issues such as misleading claims, targeting vulnerable audiences, and the use of stereotypes, the study explores the impact of unethical advertising on consu...
Статья предлагает авторский взгляд на понимание и применение положений отечественного закона о недействительности корпоративных сделок, совершенных в противоречии с представительскими полномочиями директоров. Целью исследования является рассмотрение способов совершенствования законодательства и правоприменительной практики по данному вопросу с опор...
Culinary tourism has become an important sector of the global tourism industry, offering destinations the opportunity to showcase their cultural identity through food. Pekalongan, a city renowned for its batik heritage, also possesses a rich culinary tradition that reflects its unique cultural identity. Despite its potential, Pekalongan has faced c...
This paper investigates the influence of video ad formats on YouTube on consumer behavior. The study encompasses a range of factors, including visual appeal, relevancy, credibility, irritability, and the likelihood of sharing video ads with others. The study explores the impact of video ad formats on consideration of advertised products or services...
User experience (UX) in mobile applications is critical for retention and satisfaction, yet understanding user behavior and identifying potential frustrations remain significant challenges for developers. This paper explores the application of machine learning techniques for anomaly detection and user frustration prediction within mobile app UX. By...
Inherent in the world of cryptocurrency systems and their security models is the notion that private keys, and thus assets, are controlled by individuals or individual entities. We present Liquefaction, a wallet platform that demonstrates the dangerous fragility of this foundational assumption by systemically breaking it. Liquefaction uses trusted...
Although Moral Foundations Theory is possibly the best-known recent model on human values and morals, the relationship between moral foundations and well-being is a topic that has barely been investigated. This study quantitatively reviews all published information about the relationship between moral foundations and well-being, both hedonic and eu...
The current study chose a convenience sampling technique to sample the university students of Karachi. By using time displacement theory as a theoretical lens, the study confirms that excessive usage of social media decreases family socialization. The quantitative method is applied to prove the research findings. Results also indicate that with exc...
This study aims to analyze trust, customer satisfaction, brand image, and experience on the loyalty of iPhone users in Purwokerto. The iPhone product is a smartphone brand produced by Apple, Inc., and is currently very popular with the public because it has an image as a top-notch mobile phone with unique features and appearances that are not owned...
The following study investigates the impact of virtual reality on the effectiveness of marketing strategies and tourist experience in the Swiss city of Solothurn. A quantitative analysis was conducted on 427 participants to assess their interaction with virtual reality and its impact on brand loyalty and its role in increasing consumer engagement....
Objective: The study explores a crucial aspect of the service industry: how managers' leadership impacts employees' views on justice within the coffee shop industry, specifically focusing their views of justice perceptions. Theoretical Framework: This research study's theoretical foundation lies in the principles of leadership and organizational ju...
This study aims to test the direct and indirect effects of brand experience and brand personality on brand loyalty with brand trust as an intervening variable. The research method is quantitative with a survey type. The population of FIFGroup consumer research in 2021-2023 was 25,093 people, purposive sampling was used with the Slovin formula, so t...
This study aims to find out and assess the effect of job satisfaction and job loyalty on employees' intention to leave their current workplace. PT Sumber Alfaria Trijaya. Tbk, became the object of this research which is located in West Karawang. The method used in this research is kunatitatif type with verification analysis techniques. The sampling...
This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100...
This study aims to analyze the role of human resource management (HRM) in improving the performance of medical personnel in hospitals. The method used is a descriptive study with a qualitative approach, involving interviews and observations of medical personnel and hospital management. The results of the study indicate that a strict recruitment and...
This research investigates consumer perceptions of retail service quality at a particular supermarket chain located in KwaZulu-Natal, South Africa. It expands upon the SERVQUAL paradigm to examine the determinants influencing consumer happiness and loyalty within the supermarket scenario. The study utilised a quantitative research design to gather...
Rice is an important agricultural product in Vietnam; however, the rice industry faces several challenges, particularly weak linkages between farmers and enterprises. The Vietnamese government has introduced the Large Field Model (LFM) program to improve cooperation between farmers and agribusiness companies. Despite these efforts, its implementati...
In today's competitive business landscape, small and medium-sized enterprises (SMEs) face the challenge of making informed decisions amid fluctuating market conditions and evolving customer preferences. Predictive analytics offers a powerful solution to this challenge, enabling SMEs to anticipate market trends, optimize customer engagement, and mit...
Through a consistent surge in their salience and
distinguished by their autonomy, female voters have
become an indispensable constituency in Indian electoral
democracy in recent decades. Through a constructivist
approach to populist political representation, this paper
studies the conceptual terrain of the relationship between
voter loyalty and pop...
This study examines Corporate Social Responsibility (CSR) and brand loyalty within South African consumer marketplaces. This study investigates the relationship between CSR activities and customer behaviour, focussing on the influence of CSR on trust, satisfaction, and loyalty. The socio-economic and historical context of South Africa influences co...
This study investigates how businesses can leverage corporate social responsibility (CSR) initiatives to create a sustainable competitive advantage and enhance stakeholder engagement. In an era where consumers, employees, and investors increasingly prioritize environmental and social issues, CSR has emerged as a critical component of corporate stra...
This paper explores the role of semiotics in constructing and maintaining power within authoritarian movements. Semiotics, the study of signs and symbols, offers a critical framework for understanding how authoritarian leaders and movements use language, imagery, rituals, and propaganda to shape ideologies, create collective identities, and legitim...
This study explores the historical development of Virtual Reality (VR) and Augmented Reality (AR) technologies and their applications in various fields, such as education, tourism, and consumer experiences. Through a review of relevant literature, the paper analyzes how VR and AR enhance user engagement and satisfaction by providing immersive and i...
Tujuan penelitian ini adalah untuk mengeksplorasi dan menganalisis brand equity Samsung dalam pemasaran smartphone di Jakarta. Penelitian ini menggunakan pendekatan mixed method yang mengintegrasikan metode kuantitatif dan kualitatif. Tujuan utama penelitian adalah memberikan pemahaman mendalam tentang kondisi seluruh dimensi brand equity dari sudu...
This study delves into the intersection of cults and the concept of "eternal fascism" as described by Umberto Eco. It explores how cults employ semiotics, ideology, and psychological control to exert power over their members. Drawing on interdisciplinary perspectives, the research identifies parallels between cult structures and fascist systems, in...
The author of the article reflects on the candidates for leading positions in the US government in the event of D.Trump’s victory in the 2024 presidential election and presents assessments of these candidates by American experts. The author relies on media materials and official statements by D.Trump. The candidates are classified according to the...
This study investigates the intricate relationship between reward management systems and the commitment levels of public servants within selected Nigerian agencies. The issue of commitment among public servants in Nigeria has become increasingly urgent, particularly as the nation contends with a complex socio-economic environment characterized by c...
This study investigates the factors affecting customer loyalty and the mediating role of customer satisfaction in online food delivery services (OFDS) in Bangladesh. An analysis of 300 responses via structural equation modeling (SEM) revealed that perceived food and service quality alone did not significantly impact customer loyalty. While these qu...
In an era characterized by rapid social change and crises, understanding consumer perceptions of brands becomes increasingly vital for organizations seeking to maintain trust and loyalty. This study investigates consumer attitudes towards major brands, specifically Nike and Unilever, during recent social crises, including the COVID-19 pandemic and...
Loyalty in the context of higher education can be described as students' willingness to promote the university to others or return to the university to continue their studies. Student loyalty is directly related to student satisfaction and the image of the educational institution. Student loyalty, institutional image and student satisfaction make i...
This study assessed the impact of Customer Relationship Marketing (CRM) on customer retention at Tick Hotel in Kawempe Division, Kampala District, Uganda. The primary objectives were to examine the dimensions of CRM in customer retention, assess the effect of CRM on customer retention, and determine the retention strategies employed by the hotel. U...
This abstract explores the intersections between fascism and cult dynamics, highlighting shared mechanisms of control, ideological constructs, and psychological influence. Both fascist regimes and cults thrive on centralized authority, a charismatic leader, and a compelling narrative that unites followers under an exclusionary worldview. The analys...
In retail settings, the strategic application of color theory and visual merchandising concepts is essential for influencing customer perception and increasing sales. One of the most obvious visual cues, color has a significant psychological impact on consumers, affecting their mood, perception, and buying habits. Retailers can create aesthetically...
This research focuses on developing a comprehensive marketing strategy for a new dry fruit brand in Bangladesh. Dry fruits are gaining popularity globally due to their nutritional benefits and ease of storage, but the culture around their consumption remains limited in Bangladesh. This paper investigates consumer perceptions and preferences regardi...
This article provides a review of Customer Relationship Management (CRM) tools, emphasizing their evolving role in modern business strategy and operations. It explores fundamental CRM features, such as AI-driven predictive analytics, omnichannel capabilities, and automation, which collectively enhance customer engagement and streamline organization...
Apple Inc. is one of the world's leading technology companies. Its success depends not only on its innovative products and excellent design, but also on its deep competitive advantages. Competitive advantage refers to the competitive advantages that a company has established in the market, making it difficult for other companies to enter or compete...
This study investigates the connections between patient loyalty, patient satisfaction, and the quality of healthcare services provided in Telangana, India's public and private hospitals. Data was gathered from 600 respondents, equally distributed throughout seven hospitals, using the SERVQUAL instrument. A stratified random sample was used in the s...
The omni-channel customer experience framework offers a comprehensive strategy for enhancing service delivery in Small and Medium Enterprises (SMEs). This review examines how the integration of multiple communication and interaction channels—both online and offline—creates seamless, consistent, and personalized customer journeys, thereby improving...
The study investigates the effects of social media influencers on consumer behavior in Sweden. The country is characterized by high internet usage and extensive social media engagement which makes it appropriate for this research. A qualitative study was used to examine how influencers impact consumer decision-making, product discovery, and brand l...
This paper explores the overlapping dynamics of religion, politics, and cult-like behavior, focusing on the psychological, sociological, and cultural factors that contribute to their convergence. Religious and political systems, though distinct, often share mechanisms for mobilizing collective identity, fostering loyalty, and shaping belief systems...
The rise of e-commerce has transformed the retail landscape, presenting unique challenges and opportunities for businesses to engage with consumers effectively. This paper explores the role of big data in driving personalization in e-commerce marketing, focusing on how data-driven insights can enhance consumer engagement and improve marketing effec...
1. Introduction
The landscape of modern banking is undergoing a dramatic shift fueled by
hyper-personalization, which involves tailoring banking experiences to
individual customer preferences and behaviors, enhancing satisfaction and
loyalty. In a competitive banking landscape, offering personalized
experiences can differentiate competitors wh...
With big arrival, and dominating thereafter of Artificial Intelligence (AI), businesses are able to now tailor-fit responses that are ultra-personalized and most-effective on-the-fly in the customer engagement universe. Powered by Ai Technologies machine learning, natural language processing and predictive analytics these Components provide a way f...
Las organizaciones deportivas públicas prestan servicios con el objetivo de generar beneficios para la población. La interacción técnico-usuario es uno de los aspectos esenciales, siendo la cultura organizativa el elemento que permite mejorar el desempeño de los trabajadores y que se materializa en un aumento de la satisfacción de los usuarios. El...
Citation: Arias-Oliva, M.; Gené-Albesa, J.; Andrés-Sánchez, J.d.; Llorens-Marín, M. Fuzzy Set Qualitative Comparative Analysis of Loyalty Programmes Powered with Blockchain via an UTAUT2 Framework. Information 2024, 15, 757. Abstract: (1) Background: Loyalty programmes are business strategies aimed at increasing customer fidelity to brands. One of...
This chapter explores how South African collegiate boys’ schools, as vital components of the imperial apparatus, contributed to a self-perpetuating cycle that both nurtured and reproduced the British Empire, particularly in the context of military efforts during the Second World War. As such, the chapter considers how collegiate schools promoted a...
This paper explores the critical role of intellectual property (IP) in shaping corporate image and branding in the digital age. The main objective of this paper is to examine the evolution of the IP-based marketing model, focusing on how it attracts consumers and brand loyalty. Through an in-depth literature review and theoretical analysis, this st...
This study investigates the connections between patient loyalty, patient satisfaction, and the quality of healthcare services provided in Telangana, India's public and private hospitals. Data was gathered from 600 respondents, equally distributed throughout seven hospitals, using the SERVQUAL instrument. A stratified random sample was used in the s...
Parenting behaviors exemplify ubiquitous human activities that evolve humanity physically (to ensure species survival), emotionally (to provide species safety and connection) and, we propose, transcendentally (for species self-awareness maturation). Here we introduce Reverent Parenting (RP), an emergent ontology guiding this veiled maturation throu...
The application of artificial intelligence (AI) continues to expand across various industries, especially in enhancing user experience and optimizing business processes. Through deep learning and machine learning algorithms, companies are able to analyze user behavior data and provide personalized recommendations, which effectively improve customer...
