Loyalty - Science topic

“Affirmation of Harm Avoidance, Reciprocity, Gender, Sex, and Transgenderism: Conventional wisdom is that positive affirmations are highly important as one's thinking often affects that same person's actions. The more left one goes on the political spectrum the more that individual emphasizes harm avoidance and reciprocity over purity, authority, and in-group loyalty as far as moral roots. Gender is definitely a social construct. A man can become a transgender woman simply by identifying as much. Likewise, a gender can change based only on self identity. Transgenderism (the state of being transgender) is when gender does NOT match stereotypical sex. Since gender is completely a social construct, surgeries to reassign sex are costly and completely unnecessary”( ).

Are there any developed measures or techniques to assess this impact?

In offering this question I place myself within a position of prejudice. Although he has strategic sense I tend to believe that violent people, contrary to modern myths such as Hannibal Lector, cannot be sensibly called intelligent. Those who kill or get others to kill for them must be lacking in smarts not examples of it. Negative behaviour does not engender wealth or creativity and thereby limits the fulfillment and happiness of others.

Putin did not prosper in the KGB and his potential was rarely if ever mentioned. He rose above the parapet in 1991 when he was hired by a charity/socially concerned group and quickly embezzled some 120 million dollars. It was around this time that he created his system of political loyalty (group loyalty) based on money, the potential for him and others to become immensely wealthy.

A talented and highly intelligent politician I suggest is rare, reliant on cultural traits. Still, I concede my position is based largely on prejudice against killers (some killers have been intellectually remarkable such as Caravaggio but the list is short). Besides which, he is a very, very poor historian even given that he uses history to create rationales for war.

Think, how many strategic mistakes has he made? Surely, every action he has made?

I am conducting a thesis on the impact of the 7th October attack and the BDS (Boycott, Divestment, Sanctions) Movement on consumer preferences, specifically examining the boycott of brands affiliated with Israel, such as Domino's, Pizza Hut, and McDonald's. My research aims to understand how these geopolitical events influence consumer behavior towards these brands. The variables I am considering include brand loyalty, to measure consumer allegiance before and after the events; purchase frequency, to track changes in buying habits; consumer awareness, to assess knowledge of the brands' affiliations; political affiliation, to understand the influence of political views on purchasing decisions; and media influence, to evaluate how media coverage affects consumer perceptions and behaviors. I would appreciate insights on any additional variables that could be relevant or suggestions to refine the variables mentioned to better capture changes in consumer behavior. Thank you for your assistance.

Hello,

I'm doing a Master Thesis, and it's my first time dealing with SEM - PLS 4 (with barely any statistical background behind me). I'm analyzing the relationship between negative word of mouth (NWOM) and consumer loyalty, moderated by the initial consumer loyalty towards the brand (pre-NWOM), as well as the type of NWOM (frequency, solicited or not, concordance with belief, strength of expression, performance or value-related).

I'm not sure whether I've collected sufficient data to do SEM, and am struggling with elements such as a pvalue that's NaN (consistent bootstrapping), a non-satisfying discriminant validity when trying to correct construct reliability & validity, or an AVE below 5 despite having removed any indicator with an outer loading below 5. Are those issues related to data-collection?

If anyone could help me out, I would be really very grateful, as my tutor isn't helping out a lot and will give me a very low grade if I do only descriptive statistics. Any help would be immensely appreciated. Here is my data set and screenshot of my model. I'd be happy to provide any extra information.

Thank you!

Sir, i came across this MDPI paper " Ullah, N., Khan, J., Saeed, I., Zada, S., Xin, S., Kang, Z., & Hu, Y. (2022). Gastronomic tourism and tourist motivation: Exploring northern areas of Pakistan. International Journal of Environmental Research and Public Health, 19(13), 7734. ."

This mentions the following constructs and items:

The researcher has analysed it as reflective items. Sir, please tell are these below mentioned items REFLECTIVE or FORMATIVE in nature?

I feel the items mentioned for measuring Gastronomic experience and Motivation are FORMATIVE in nature, whereas those for Satisfaction with destination and Destination loyalty are REFLECTIVE in nature? Sir, pls give your valuable comments.

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An important question in the field of e-marketing is:

"How can businesses effectively leverage digital technologies and online platforms to create engaging, personalized, and seamless customer experiences that drive customer acquisition, retention, and loyalty?"

This question encompasses several key considerations in e-marketing, including:

1. Customer Engagement: How can businesses use digital channels, such as social media, email marketing, and content creation, to engage customers in meaningful and interactive ways that foster brand affinity and loyalty?

2. Personalization: What strategies and tools can businesses employ to deliver personalized and relevant marketing messages, product recommendations, and experiences tailored to individual customer preferences and behaviors?

3. Omnichannel Integration: How can businesses integrate various digital touchpoints, such as websites, mobile apps, social media, and offline channels, to provide a seamless and consistent customer experience across multiple platforms and devices?

4. Data-driven Marketing: How can businesses leverage data analytics, customer insights, and predictive modeling to optimize marketing strategies, target the right audience segments, and measure the impact of digital marketing initiatives?

5. Conversion Optimization: What tactics and techniques can be used to optimize the customer journey, from initial awareness to conversion, by refining website usability, call-to-action strategies, and conversion rate optimization techniques?

6. Customer Retention and Advocacy: How can businesses use e-marketing to nurture existing customer relationships, encourage repeat purchases, and cultivate brand advocates through loyalty programs, referral incentives, and post-purchase engagement strategies?

7. Regulatory Compliance and Data Privacy: How can businesses ensure compliance with data privacy regulations and ethical data practices while collecting, storing, and utilizing customer data for e-marketing purposes?

Addressing these questions is essential for businesses seeking to maximize the impact of their e-marketing efforts, build long-term customer relationships, and drive sustainable business growth in the digital age.

This article provides an in-depth look at loyalty programs and their various effects on customer engagement, brand loyalty and organizational success. Analyzing the fusion of psychological, financial and technological dimensions, the strategic benefits of loyalty programs and key financial metrics such as customer lifetime value (CLV) and return on investment (ROI) are explored. The dynamic scope of loyalty programs in the digital age is detailed, including data-driven insights, multi-channel engagement and the central role of big data and artificial intelligence (AI). Ethical considerations are discussed, including privacy issues and program fatigue. Emerging trends are discussed, including affiliation-based and coalitional loyalty models and the integration of sustainability. The article highlights the complex relationship between loyalty programs and brand equity and provides valuable insights for marketers and researchers.

used 25 references and now looking for a partner to finalize it and publish to gether

My only moral values are reciprocity and harm avoidance. I do not follow in-group loyalty, authority, and or purity. How about you?

Dear ResearchGate Community,

I am conducting an important study for my master's thesis on the impact of social media marketing on brand loyalty in the beauty industry. If you engage with beauty products, even simply using everyday items like shampoo or shower gel, your perspective could provide invaluable insights. The questionnaire is designed to be engaging and should take around 10 minutes to complete. Please take a moment to share your thoughts and experiences through the link below. Your participation is anonymous, and the data will be used strictly for academic research. Thank you for contributing to this exploration of an evolving field!

Best Regards,

Nakisa Hosseini.

MBA student at Maastricht University.

Respected colleague,

This question does not seek answers in the sense that both competence and loyalty are important.

For example: imagine you own a company and have two candidates for CEO. One is competent, but you know he / she is not loyal. You trust others, but you know that he / she is not competent.

If you had to decide between them, which one would you choose?

Hello everyone,

I am working on my dissertation for a master's degree that studies the impact of leadership styles on employee loyalty. So the study is about the relationships between IVs and DV. Also, I adopted well-established scales to collect the data with a sample size of 375 using convenience sampling technique. I can not use criterion or construct validity because I did not use comparable scales. In addition, do I need to use SEM to confirm the hypotheses between the IVs and the DV? or multiple regression is enough? I am planning to publish my research, so I need to ensure that everything is accurate. In the link below, there is a way to validate a scale using correlation but I don't know if it is accurate or not since I didn't find any reference for it.

Regards,

Hamza

Hello,

I need so advice on this statistics project that I'm working on

I need to measure brand equity of a company (dependent variable) with multiple independent variables such as loyalty, popularity, familiarity, etc.

A survey was conducted where many people gave a score for each independent variable for that one company. I was thinking of multiple linear regression but I'm not sure if I'm on the right track.

Please let me know what are your inputs

I am currently trying to find correlation between two variable (direction + strength of the correlation). My IV is type of content I.e. Brand Content, UGC, which is now coded as 1 and 2 respectively. My DV is brand awareness, brand loyalty and perceived loyalty and they are all measured using likert scale. 

Appreciate so much!

Are there any recommendations for publications on freemium and customers retention/termination?

For creating a new scale, which dimensions shall the items cover? or according to what criteria I choose or eliminate a dimension of these, as I have seen in the literature several sets of dimensions, like:

- Tolerance/conscientiousness/civic virtue/ altruism/ courtesy

or

- Pro-organizational behaviors (OCBO) and Pro-Individual behaviors (OCBI) with all their sub factors

or

-loyalty, Obedience, Social Participation, Advocacy Participation, Functional Participation

I am writing my master thesis on consumer, preferences and brand loyalty and its marketing strategies in Germany and India. It is a comparative study so i wanted some articles regarding the same.

Hi everybody,

Does anybody have an idea for an MBA dissertation topic in the field of international business, related to hospitality and/or tourism? Best would be if the topic is related to digitalization, personalization/loyalty.

" An Integrated Model for Internal CSR Implementation in Malaysian Private Higher Education Institutions to increase Employee Engagement, Employee Loyalty and Organizational Performance.

Kindly provide comment.

Thank you

Hi all, I am currently conducting a thesis research on “The Effect of Leisure Constraint, Tourist Experience, Destination Images, and Perceived Destination Risk on Tourist Loyalty towards Post-Disaster Tourism Destination."

If you are:

1. A foreign citizen (other than Indonesian)

2. Have visited Bali at least once

May I ask your kind support in filling out this questionnaire:

The data that you provide will only be used for research purpose and its confidentiality is guaranteed.

If you have any comments or suggestions, feel free to reach me through my email: maria.tabitha@ui.ac.id. Thank you!

Hi

I am currently doing a research on service quality on customer satisfaction and loyalty . I am currently on the planning and analysis results using SPSS but I am a little confused with regards to regression analysis . What would be the best steps to follow to present data ( see file attached) to show Regression analysis of relationship between service quality and customer

satisfaction.

When I am on SPSS I am not too sure where to put control variables as linear regression option only has option for dependent/independent variables . I am not too sure what model 1/2 means

Thanks in advance

Paradigm death, shift and flip expectation theory suggest that a perfect paradigm flips to take the form of the perfect inverse opposite paradigm, and when it does that the order of political and legal loyalty flips at the same time. And when, the opposite process takes place, the inverse is expected to happen.

When the capitalism a la Adam Smith model(TM = aBc) was flipped in 1848 to take the form of the Karl Marx red socialism model(KM = Abc) the order of political and legal loyalty that existed in the pure capitalism system then was flipped to the inverse political and legal loyalty that existed in red socialism countries during the period of red socialism(1848-1991).

Yet in 1991, when red socialism fell and China flipped back to pure capitalism, China did not flip its political and legal loyalty structure to that of Adam Smith’s capitalism structure, but kept the one it had from the old red socialism era.

And this raises the question, why was China able to flip back to pure capitalism in 1991 after the fall of red socialism and still maintain intact the order of political and legal loyalty that it had before the fall?

Any ideas? Please, share them, but Please keep in mind, this is an academic question, not a political one.

I conducted a survey in which surrounded three major themes: consumer behaviour, loyalty and satisfaction.

To analyse my data I placed the survey's data into SPSS to start with. I ran a Cronbach's Alpha on each construct, as normal I guess. Afterwards I wanted to examine if there was a correlation between the constructs, so I computed a variable for each one by calculating a mean score of responses for the questions which entailed that specific construct. This was then followed by running the Spearman's correlation test. It's safe to say the results have created a little doubt and confusion in my mind.

To give a brief overview, my 3 Cronbach's Alpha tests scores varied from 0.5-0.6 which in this rare case is acceptable due to the nature of this research being exploratory. Now the confusion arises as my Spearman correlations for one test sits at 0.88 at a significance of 0.000, meanwhile the other two sit in the 0.5 range. Does this seam feasible given the short, but brief information I have given here?

All help or advice would be greatly appreciated!

The fall of red socialism in 1991 led to the flip in those countries from social responsibility to economic responsibility as the paradigm shift from red socialism to economy friendly red socialism that Karl Marx probably had in mind in the long term did not materialize.

This flip of responsibilities in 1991 led to the coming of the new members of the capitalism family, cementing for once, the two current families of pure capitalism, democratic capitalism and non-democratic capitalism.

The flip from pure capitalism to red socialism since 1848 was a flip from economic responsibility to social responsibility, which shifted the loyalty structures found in pure capitalism.

The flip back from red socialism to pure capitalism in 1991 was a flip from social responsibility to economic responsibility, which maintained the loyalty structures as they were.

Had red socialism shifted to economy friendly red socialism, then the loyalties in those countries would have shifted to the same structure of loyalty in pure capitalism countries, and authoritarian parties and leaders would have fallen as a consequence of the paradigm shift.

Hence, the loyalty structures of a system may change or may remain the same as a result of paradigm flips up and paradigm flips back or due to paradigm shifts.

Therefore, there is a link between the direction of paradigm dynamics and loyalty structures in the systems affected by sustainability or responsibility pressures, so the question:

“Democratic capitalism and non-democratic capitalism: Do they have the same political and legal loyalty structure?”

What do you think? Can you see the political and legal loyalty structure in those two systems?

Feel free to share your views.

This is an academic question, not a political one.

One of the main issues in Brazilian the dairy supply chain is the unstable relationship between farmers and processors. There is no contracts and milk is traded on monthly basis. Volume is the main attribute to form the price and quality is beginning to be an important attribute. Farmers can choose and change from buyers often and processors can practice price discrimination.

Hello,

I am currently conducting a comprehensive literature review on brand loyalty, using a deductive approach. So far, I analyzed more than 340 articles, but I was told that I should narrow my analysis to the articles published in top journals, if I want to publish my paper.

Do you know what is the best practice for this type of systematic review? If yes, do you know some articles that are arguing this issue of inclusion criteria (the fact of including only peer-reviewed articles, top journals, or on the contrary to also include conference paper, grey literature...etc)?

BREXISM finally is over and they got a trade deal with europe now, but exism left the UK poorer according to the news

TRUMPISM set a war of tariffs with other countries making US citizens poorer, including the supporters of exism, as they have to pay more to continue consuming those goods...

But being poorer both is Brexconomics and Trumpconomics as a result of exism means being a winner as exism is the goal, no matter the cost, loyalty is to the exism is the rule, not to the country....

Which leads to the question, Are there only winners in the world of exism? What do you think?

I am conducting study on "work precarity", Perceived Job Insecurity (JIS), Loyalty (LOY) and Fringe Benefits (FB) are the identified facets of the phenomena. I proposed a conceptual framework where the impact of work precarity along with its facets on employee performance is measured. Survey questionnaire was formed through EFA and then CFA is performed. AMOS is used to get measurement and structure models. Attached is the final output where I need help in negative regression impact interpretation. for instance, employee loyalty on employee performance.

Hello,

I am coding some metrics from different articles to run a meta-analysis and I had a simple question.

Let's say one of my variable of interest is Brand loyalty. In some articles, brand loyalty is often decomposed in two different variables (Attitudinal loyalty and behavioral loyalty) with two different metrics: two different AVE, CR, Alpha coefficients, Means and Standard deviations.

I would like to summarize these two variables in a single one. Thus, how do I get the value of the AVE, CR, Alpha, Mean and SD for the variable Brand loyalty (which is the variable gathering attitudinal and behavioral loyalty)? Should I do the average of the values given in the article?

Thanks in advance for you reply,

Best regards,

Kathleen

Once extreme democratic outcomes like Trumpism come to exist they must behave autocratically as their model structure, including the political and legal loyalties structures that they needed to persist, are the opposite as those of the normal liberal democracy model inside which extreme democratic outcomes came to exist.

Then when time for re-elections comes for extreme democratic outcomes, there is the possibility of winning or losing if playing the normal liberal democracy way, but there is the need to win at all cost if playing the extreme liberal democracy way.

Which leads to the question, what is the sufficient condition for extreme democratic outcomes like Trumpism to win re-elections or persist in power at all cost? Can the absence of this condition sufficient condition explains why Trumpism failed to persist in 2020?

Any ideas? Please share your own ideas in order to exchange ideas.

Keep in mind; this is an academic question, not a political question as I am a scientist, not a politician.

Satisfying employees could not be enough to ensure improving their loyalty and retention rate. The influence of job delight on loyalty and retention can be larger than that of job satisfaction.

I have a paper titled "The impact of social media marketing on urban youths' brand loyalty". I am looking for potential South Asian journals Where I can publish this.

Hello everybody,

While analyzing my PLS Model on Industrial Internet of Things Platforms, the results suggest that the control variable "Price Fairness" has no effect on user loyalty. How would you interpret this finding? Is there a possible explanation I'm overlooking right now? Or would it be better to just report this finding without an interpretation due to the fact that the results object to my hypothesis?

Looking forward to reading your replies.

Fabian

It is services research and intentions are related to the services marketing context.

If a company organize a prize operation, issuing utility tokens (considered as vouchers) which can be spent in some differents sales points/stores/seats of the company to have discounts on the purchase of goods and services, which is the legal status of theese tokens in EU?

It's possible to know if is there a regulation about this situation?

Thank you

This is an example of the service which I'm talking about: https://tokend.io/loyalty/

I conduct a research study related to the students loyalty and students satisfaction within the higher education sector in Sri Lanka. So in this discussion I expect your comments and ideas about factors affecting on students loyalty towards their higher educational institutions.

Sorry, is there any one who may have experience on PCA for a single factor extraction like the authors of the attached paper did for Trust and Loyalty with independent KMO value and share me please ? I read the paper and tried to do the same but, the PCA does not rotate for single factor.… Read more

Dear All, Greeting, Am PhD. student and I'm using SEM model for my thesis,  am facing problems  in doing factor analysis for independent, dependent, and  mediating variables.   To make my question more clear, am using three independent latent variables namely price satisfaction, social satisfaction and collaborative communication, and am using trust as a dependent variable and mediator between those explanatory variables and producer loyalty. The problem is that when I run all variables together, I faced discriminant validity problem due to the correlation among the variables. specially between trust and loyalty there is high correlation. when I tried to run trust and loyalty independently the model does not rotate so that I could't found the value for factor loading. What should I do please? Please help me in finding the right track?

Hello to every one,

I am structuring model for paper, how consumer experiences impact the green brand relationship? The independent variables functional experience, utilitarian environmental experiences, warm glow experiences & self-expressive experiences and dependent variable brand loyalty and commitment. Kindly suggest me, two mediators and moderator. Thanks

The morals and principles have taken back seat behind competition. The later is driven by technology, smart working, feedback, etc. The employees are getting marginalized due to disparity created by such practices. This is damaging the organization's archive of knowledge. So, the systems are anticipating the need for coaching and mentoring - an approach to build a social commitment and loyalty towards the organization.

One of my articles has recently been published in Asian social science. One of my research objectives was to investigate whether or not tourist satisfaction mediates the positive influence of destination image on tourist loyalty. Here is the article link:

Anyway, I have used Baron & Kenny mediation analysis steps. However, one of my colleagues said that these steps of testing mediating effect are outdated. Can anyone suggest why?

Please suggest a theory which will underpin this brand experience framework. Also, will that theory still holds true if we remove brand loyalty construct from the consequences. thanks

Dear all,

i am on the hunt for consumer behavior constructs such as loyalty, satisfaction, involvement, engagement, impulsive buying or experience

I appreciate any further suggestion for a construct in the field of consumer behavior!

I am writing a study that examines how individuals deal with competitive identities and their salience. For example, A political partisan (Let's say Democrat), may feel loyalty to his or her political party. Yet, on a specific issue (Let's say tax reform), may hold strong issue partisanship leading to a competition between the party identification and the issue identification.

I am looking for recent studies that dealt with such partisanship/identity competition and their influence on individual attitudes or political behavior. Added bonus are theories or psychological mechanisms that may explain the phenomenon. Thank you for your help.

Hello everyone,

I am a student and conducting a research on EWOM type (namely EW1, EW2, EW3) impact on accordingly 3 main problems (Ease lack of trust - ET, Brand Trust -BT, Brand Loyalty - BL). To be more detailed:

=> My hypotheses is about the impact of each EWOM type on ET, BT, BL is different.

My survey questions are designed using Likert-scale and I am considering Kruskal-Wallis test to analyze the data on PSPP platform. So, my plan is to have 3 different independent observation in which I will exert each EWOM type information (Group 1: EW1, Group 2: EW2, Group 3: EW3) and ask them the same questions set regarding ET, BT, BL accordingly. Later on, for the data analyze stage using Kruskal-Wallis test , I will allocate the data again as follow to find out the answer for my hypotheses:

However, I am confused since for each dependent variable (For example: ET), I have around 5 items (questions) (using Likert-scale) while most of the case using Kruskal-Wallis test is just about one item (question) and run the test. I want to ask in my case, Is it still possible to run Kruskal-Wallis test. If yes, can you please explain me how or Do you have any materials for instruction? And If no, Do you have any suggestion for my case?

Thank you so much!

in fact researchers mentioned three types of loyalty: cognitive, attitudinal and behavioral.

could we consider them levels in row as cited above whereas the last implicate the previous. Or they are different and separate?

Hi Dear researchers

I Ask you to help me to solve a problem found in my statistic, the information will be shown bellow:

My thesis titled: "studying the impact of manager's competency on organizational loyalty, a case study"

in my survey: I have first two variables with each one items, the number one is independent variable called "manager's competency" with three sub-variables, second: variable called "organizational loyalty", the distribution of two variables are not normal distributed

what is the alternative of "one sample t test" if variables are non normal distributed? if I want to study the existence of each variable before studying regression.

You knew the one sample t test require: normal distribution, sample at least 30 etc...

I'm working on my master thesis. My research question is about:

Do voice customer experience has more positive influence on customer e-satisfaction than traditional e-commerce?

I'm working on S-O-R model, and trying to compare if Voice Commerce EXPERIENCE has greater impact on customer E-satisfaction than Electronic Commerce EXPERIENCE. You can see my framework in attachement.

Independent Variable: Voice Commerce & E Commerce

Dependent Variable: E-Satisfaction (Also i want to measure if E-Satisfaction influencer Brand Loyalty)

I want to analyze how PRAGMATIC & HEDONIC Customer experiences influence Customer E-Satisfaction. Therefore, i will acquire two different sample group each group will be approx. 25 people. 1st group will experiment some tasks on Electronic Commerce and 2nd group will experiment some tasks on Voice Commerce, after the experiment they will answer questionnaire.

So which type of questionnaire or measurement insturments do i need to use? Later which type of statistical test i need to use?

Thanks.

The questionnaire is going to be used for descriptive statistics. The parameters that are to be used are employee voice, technology usage, autonomy, team work, loyalty, motivation, monetary rewards etc. Do I need to test the reliability and validity of this kind of questionnaire.

Hello,

I am currently conducting a Meta-SEM, with different concepts like satisfaction, trust or loyalty. Among the articles I selected for this meta-analysis, the authors are using different definitions. For example, for the loyalty concept, some authors are using only the behavioral approach, while others are using the attitudinal approach, or even a mixt approach. For my meta-analysis, I then coded the type of definition used (Loy-be, Loy-att and Loy-mix). This way I will be able to run a moderator analysis and see if there are differences amongst the effect sizes, depending on the type of definition used.

First, do you think it is a good approach?

Plus, I have another issue, based on this problem. If the articles are using different definitions under the same term “loyalty”, some are defining these dimensions as strict different concepts. For example, I have one article with two different concepts in the model: attitudinal loyalty and behavioral loyalty. How can I treat these articles? Indeed, there is an issue, because since there is 2 concepts, there will be 2 correlation coefficients for the relationship “satisfaction-loyalty”. But in the correlation matrix, I can only have one correlation coefficient for this relationship.

Then, I was thinking of two options:

- Removing these articles from the analysis

- Choosing only one variable: to analyze either “attitudinal loyalty” or “behavioral loyalty” but not both

- Building two correlation matrixes for the articles with the two types of loyalty: it seems to be a bad idea because there will be a repetition of the other correlation coefficients.

What do you think?

Thanks in advance for your help,

Kathleen

Most organizational theories assume that employees make decisions by assessing the impact on the firm. However, we know that employees may pursue actions that benefit themselves or their function. So, an employee is less likely to recommend a decision that makes him redundant, even if it ultimately benefits the firm. Similarly, a functional manager may prefer the interest of the function over the interest of the firm.

The research on multifoci loyalty alludes to this. Is there any other research stream that explains this?

Does anyone know a study on loyalty programs that investigates whether points that can be redeemed or money are more effective?

Please click on the link below to complete this quick survey for my dissertation at The Emirates Academy on loyalty program in hotels. Your input is highly appreciated. Thank you.

I am exploring concepts for demand driven aspects of B2C eCommerce related to packaging, and somewhat nuanced; e.g. is there any correlation or causality for different types of void fill packaging and customer perceptions of and behavior with eCommerce merchants including brand loyalty and purchases and referrals/recommendations including social networks. If you know any recent studies that have been done on the subject I would truly appreciate any information on them.

Hi all my question is regarding a topic "Role of CRM in B2B marketing in context with paint industry. Can i discuss tools like loyalty programs, dealer incentives schemes, value/volume based lifting schemes, Dealer annual tie ups, dealer clubs etc under the aegis of my topic i.e. "role of CRM in B2B marketing" are they relevant for the topic.

thanks!

Does anyone know some influential studies that developed items and scales about the measurmente of brand loyalty and/or store loyalty?

Thanks in advance for your suggestions!

Marco

I am looking for articles discussing intermittent reinforcement and customer behavior.

-e.g shopping, loyalty programs, token economy, sales, etc.

Open to suggestions.

Hi all,

I'm doing a paper on a Danish retailer. I have some data and i'm trying to find out which drivers are affecting loyalty.

By doing a multiple regression analysis in SPSS I found out that customer loyalty is affected by prices, service, environment and the shop's lay-out. But the problem is that my constant in the model is insignificant. My model looks like this:

Customer loyalty= -0,11 + 0,257 service + 0,237 * priser + 0,279 * indretning + 0,304 * miljø.

What should I do? How do I interpreted this outcome?

Thanks for helping.

Hi dear researchers.

I have worked in Organizational commitment topic, and I was confused by the concept of Organizational loyalty, is it a synonym of Organizational commitment?

Even though many researchers consider them as synonyms I suggest that organizational commitment has an obligatory action, i e the other one is an optional action. thus, many researchers used the first concept commonly

in Law (legacy aspect.however, they used loyalty in Marketing practices.

Brand loyalty, awareness, etc are discussed in many researchpapers. Hence the Question why?

Brands are admired in different ways. Is this not a sign of brand loyalty or closely related?

My research is about consumer loyalty and the data will be analyzed by the Modeling of Structural Equations.

- work attitude, work ethics, etc.

- relationships (with bosses and colleagues)

- turnover rate (loyalty)

- other aspects...

- is it bad for the person's resume?

- does it tell something about the person's loyalty to her/his job?

Of course many of us want higher salaries and also to work in more prestigious organizations as we get older...

Currently I am doing a research on

Customer Retention Hotel Service Attributes in Sri Lanka: Effect of Customer's Nationality - Case of Cinnamon Grand Hotel. with the support of literature i have prepared a questionnaire. Hotel service attributes will be critical, desirable, satisfies, dissatisfier and neutral dimensions (Cadotte and Turgeon (1988); Silverman and Grover (1995); Hartline et al.(2003). Customer retention will be operationalized in terms of loyalty and intent to switch.

May I have suggestions to the Questionnaire ?

For data gathering on Factors affecting customers loyalty on E-commerce sites in AP, INDIA. Based on previous researches and my loyalty model i framed the questionnaire on 5 point Like rt Scale.

Can you suggest me some papers that illustrated a good literature review on brand loyalty and others that are focused on millennials' attitude to be loyal to brands? I'm looking for the most recent research possible about these two topics. Thanks a lot in advance!

customer loyalty is very important for a company in long run, which might be hampered if the companies use deceptive advertising.

A Chancellor of the university is concerned that the employees are not loyal to the organization and in fact seem to switch their loyalty to other institutions 

I need Journals on Brand Loyalty and Customer Retention plus corresponding theories

Hi, all. 

Currently, I'm working on a research titled 'The Influence of Employee Work Passion on the Relationship Between QWL and Employee Loyalty Among Academician'. I'm looking for an extra information/ experience sharing/ any comment on this relationship. I'm highly appreciated for your information sharing.

Thank you. Have a nice day.