Internet Marketing - Science topic

AI-powered IoT systems are revolutionizing how businesses approach international marketing and analyze consumer behavior. These systems collect real-time data from IoT devices like smart sensors and connected products, enabling companies to gain valuable insights into consumer preferences and market trends. AI then processes this data to identify patterns, predict future behavior, and optimize marketing strategies across different regions.

By integrating AI and IoT, companies can personalize their campaigns, target the right audience, and adjust their product offerings based on local consumer demands. This level of precision helps businesses make informed decisions and stay competitive in the global market.

As consumer behavior shifts, AI models continuously adapt, ensuring that marketing efforts remain effective and relevant. This approach not only improves customer engagement but also drives better ROI for international marketing efforts.

Follow me for the next update on cutting-edge AI-powered solutions shaping the future of global business! We, the Team Tech Wing, are actively working on IoT-driven blockchain solutions and are open to collaborations with like-minded innovators.

Regards

Kazi Redwan

Lead, Team Tech Wing

I am looking for scale to use to measure strategic e-marketing orientation of company (primary interested in real estate agencies).

The market of information and marketing services on the Internet is developing dynamically.

First of all, large technology companies, owners of information portals and social media prevailing on these Internet markets based their business concepts on the provision of information and advertising services through the websites of their online portals.

However, it is still possible to analyze the division of marketing instruments into traditional ones and implemented in new online media in correlation with specific types of advertising in particular types of media for products and services.

In view of the above, the current question is: What types of products or services are already advertised in your countries in new online media, including on social networking websites?

Please, answer, comments.

I invite you to the discussion.

Thank you very much.

Best wishes.

Dariusz Prokopowicz

Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.

In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of such a problem of generating disinformation is that many legal issues related to the technology have not yet been settled. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. In addition to this, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.

I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

Which social media portals are currently being used to the greatest extent in business, for example in internet marketing, in order to present the offer of products and services, present the mission and perspectives of the company's development, improve the company's brand image?

Please reply

I invite you to the discussion

Many business companies in internet marketing collect and analyze comments, posts, entries, etc. from social media portals.

It is also done by some financial institutions, banks acquiring additional information about potential borrowers and insurance companies against possible conclusion of insurance contract. Commercially operating companies and financial institutions operate in this area on the border of the law on the protection of personal data.

Until this type of acquisition of information about potential customers is legally regulated, then commercially operating companies and financial institutions will conduct such activity. In addition, the issue of the security of this type of data about users of social media portals is of particular importance, as there have been effective cybercriminal attacks that resulted in the theft of personal data of users of social media portals.

I invite you to the discussion

Is internet marketing more effective than traditional based on classic media such as TV, radio, magazines, etc.?

Please, answer, comments.

I invite you to the discussion.

Best wishes

I would like to hear your opinions regarding sharpening the orientation of my career by focusing on what matters most just looking at the trends and how the world is changing.

Actually, I did Quantity Surveying/Construction Management (cost engineering) and mastering now in Global Logistics.

I want to combine these two into a long term business focusing on Digital World (I love business).

Thank you

Marketing on the Internet is growing dynamically. More and more companies are expanding their business using new online media, mainly to the promotional activities of their offer and to improve the image of their brand. More and more online stores are emerging from year to year, the e-commerce market is growing, mobile internet banking is growing, companies are spending more and more money on financing advertising campaigns conducted on the Internet.

Do you agree with my opinion on this matter?

In view of the above, I am asking you the following question:

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Need help for my study. Thank you.

I am looking for a data set or source that provides Corporate Social Responsibility (CSR) scores for companies in addition to other firm level variables that potentially explain these scores. My goal is to develop a predictive model to predict CSR scores based on company characteristics. Any references or sources of where I may find such data would be most appreciated.

And the purpose of my thesis is to study the difference between traditional marketing and internet marketing, see it in business statistics and find out how effective they are in terms of payback.

Now a days due to social trades come into existence  customer  will not able to get correct report about the product, In other words the feedback system is not trustworthy. according to me  one solution might be Only genuine buyer should give feedback  about the product with his or her bill  details? 

Kindly provide your feedback on this topic? 

thanks

I am looking for a low capacity H&E autostainer. In our institute, there are only around 20 slides per week, but it's quite annoying to do manual stain. I have looked in the Internet that in the market, it's mostly for large capacity (100 slides per load). Does anyone know low capacity H&E autostainer?

Ok, first thing is - why is it important. Let us look at the data - in terms of monetary values the sexually explicit contents in the digital media (that includes porn as well) is worth billions of dollars. And it is happening all around us. People are paying to watch these and also directly or indirectly these are in use in other media campaigns - many advertising contents are highly influenced by the sexually explicit contents.

Now the key question in terms of audience consumption is - why there is such a big demand for these explicit contents? Is it because there is a supply and that's why there is a demand? Probably no. There is a hidden demand and the web media has opened the wide platform to accommodate ample supply. There should be an anthropological connection in this scenario - it took ages for us, the Human Being, to learn how (and why) to wear clothes so that we are not exposed and now, the reverse is in demand - exposing. Why? Is it imposed? Is it natural? Is it influenced? Is it influencing?

Also, the cultural perspectives are important in this scenario. Although the demand for the explicit contents is prevailing across all the societies covering various cultural dimensions - the approach of acceptability and the mechanism of acceptance vary from culture to culture. Sexually explicit contents in the web media are consumed (as primary product) and also are used in other promotional contents (as secondary product) in all the societies as research shows - ranging from the West to the East. From less conservative societies to more conservative societies. It is important to figure out how the varied cultural perspectives influence the consumption and distribution of the contents. How to do that? I will develop a scale of theoretical measurement in this regard in my research in the near future. 

There are many other perspectives that are not only relevant but also extremely important to understand this trend of sexually explicit contents in the digital media. I have worked in the media sector including creative advertising for many years - also I am an academic researcher in this sector - I want to connect the dots in this regard - sociology, psychology, anthropology, comms/media theories, culture. The basic of communications models has a special place here including the one for ads - the flow of the origination of an analytical aspect to exploring the audience insights to content production/distribution to monitoring. 

Dear Sir/Madam,

Kind regards,

My teacher (Cees van Wijk, maybe you know him ;) ) claims that Online Reputation is something else then traditional reputation. But then again I had an interview with two men from De Reputationgroep (founded by Paul Stamsnijder) and they told me that reputation is the sum of all skills and actual experiences, measured among all stakeholders. Actually when I search the internet the last theory mentioned does result in more hits then the first one. The point is, I never ever read something from people like Fombrun or Van Riel about this. Thanks in advance for your reaction. 

Web-market (e-commerce) is huge but only 47% of total internet users actually buy things online, it clearly signals that customers still shy away from online buying. Website is the only interface through which customer interacts with business (online retailer). How can we optimize a retail website for users with varied computer knowledge and web skills i.e. Optimizing the website as per visitors ‟preferences and abilities” ?

How people choose a hotel in cyberspace? whch factors are important?

I am in bit confuse the finalize my phD topic on Retail industry. please help me any one from Retail to finalise r work on current problem of retail indstry in world

Ipeirotis published "Demographics of mechanical turk " in 2010.

I think some of the data from there was quoted in Paolacci et al's "Running experiments on amazon mechanical turk. Judgment and Decision making"(2010)

The demographics of MechTurk is important for any researcher. Does anybody know of any more recent research on this topic?

Dear colleagues,

I am almost finished writing an article about Chinese sellers on Amazon.de or other European Amazons and the VAT issue.

I would kindly ask you to give me your opinions if you spot faults in my argumentation since the issue seems to be so clear and yet so difficult to verify.

According to Amazon: approximately 2 million external sellers use the platform of Amazon whereas sellers from Hong Kong and China have been growing 65% per year. Overall 40% of the total business of Amazon is done by third-party seller.

A Chinese seller (BestWe is one typical seller example) presents his products on Amazon.de and the webpage of Amazon.de says VAT included (MWSt. inkl.). The impressum of the Chinese seller does not show a European VAT identification number (although he could apply for one via MOSS).

So the customer buys from a Chinese seller on Amazon.de assuming that VAT is included (and declared). Nevertheless Amazon informs that Amazon only withholds VAT for their commission portion according to EU directive 1042/2013 and the rest is paid out to the Chinese seller.

In Europe, according to EU Directive 112/2006 for B2C product sales VAT shall always be declared in the country of the seller.

Letter shipment from Hong Kong to Europe is €1-2 for products like smartphone covers. Wholesale price in Hong Kong is way lower than €1 and sales price on Amazon €6-8

The Chinese seller has three options to deliver to the German buyer

1) Value incl. shipping less than €22 and shipped from China

Customs does not stop the shipping (for administrative reasons of low value) and the seller should declare VAT directly to the tax office on his own. It is free of import VAT but this does not mean it is free of VAT. And on Amazon it is shown with VAT so it has to be declared.

2) Value above €22 and shipped from China

Customs stops the shipping and either the buyer pays import VAT or it is returned or destroyed. A contradiction because the buyer has paid VAT according to Amazon already, the seller has received the whole value and has to declare VAT. And how then does the buyer get his original money back if he does not pay VAT to customs?

3) Seller uses FBA-Service (Forward by Amazon meaning that the seller stocks large quantities of a product at Amazon and it is then shipped from inside the European Union warehouses)

The seller pays import VAT on e.g. 1.000 smartphone covers but since they have not been sold, he declares import VAT on wholesale price and not end price. E.g. €1 value per cover instead of €8. When he then sells, the VAT on the €7 sales price difference has to be declared by the seller at that stage.

So what I see is a massive tax fraud for lower price products. In Europe every chewing gum sold carries VAT but here it seems to vanish somehow.

The question is now also how Amazon comes into this. One could claim that Amazon is somehow assisting tax fraud. Another arguement could be that Amazon is in violation of the European Union Directive 31/2000. It protects portal providers in Article 14 by defining that providers are not responsible for the content they host as long as they are not informed of its illegal character, and they act promptly to withdraw access to the material when informed of it. The obligation to react (in Germany within 24h) has been confirmed in a multitude of court cases. Therefore although Amazon is not responsible for the content created on their websites, they are responsible for the displayed information over time if they do not stop it. And this carries large financial penalties.

By the way, I have made test purchases for all three cases and in each case I was rejected an invoice showing the VAT - which I paid according to Amazon.de

Looking forward to your comments and guidance.

What is the role of the EdgeRank Algorithm in targeting the marketing to facebook users?

my research about interactive marketing and I find difficult to find the best measure for this variable, because there is no agreed between researchers about dimensions of interactive marketing...

I am looking for datasets of brands publications retrieved from social network whose text contents are qualified following some marketing relevant classification (beyond positive, negative or neutral).

I am interested in classifications of content type like, as an example: {Entertainment / Information / Remuneration} See “Online Engagement Factors on Facebook Brand Pages” See 4.1 Content type on Page 6. Or other similarly intended classifications.

Any Suggestion?

What technologies might change the relationship between commercial real estate managers? Which changes might happen in the B2B business of real estate managements?

I am try to complete a research report about the E-commerce strategy in Afghanistan, and I am searching for the background about infrastructure there. I have got some information in wiki and Google scholar,  but could someone provide me some article that could be cited in a scientific paper, or tell me where i can found them?

Kindly advise me past literature and methodology for studying the impact of social media promotions on customers' purchase of air travel services.

Dear All..! Please tell me if any study available on the social sites user group. Currently, I am working on the impact of brand communication on the different online social sites users and ultimately towards generating purchase intention.

Thanks & Regards

When studying the factors influencing customers' trust in purchasing through Facebook, I can't find a quantity reacher model which is valid and popular like Customer Satisfaction Model.

I have read that researchers have easy access to Amazon's selling data. Can someone walk me through it?

I am building a curriculum for teaching Digital Sales Prospecting to upper class undergraduates.  This is not quite the same as digital marketing, and will include exposure to CRM's, building a sales funnel, lead exposure (inbound and outbound),etc.  This course will be one in a series of developing digital skills for the new economy.  Please feel free to recommend any books, publications, articles, etc of both an academic and non-academic nature.  Thank you.

Are there concrete reasons for not including affiliate marketing and display/media into the framework? Usally the perspective on Online Marketing includes [SEO | SEM | Display | Affiliate| E-Mail | Social Media].

Excuding SEO from this perspective is reasonable for me, as input -> output is not as measurable and steerable as in the other channels. affiliate and display are quite similar to SEM/mail/SM when it comes to measure their performance.

A botnet is a collection of internet-connected programs communicating with other similar programs in order to perform tasks. This can be as mundane as keeping control of an IRC channel, or it could be used to send spam email or participate in DDoS attacks. The word botnet stems from the two words robot and network.

ref: wikipedia.com

Nowadays, customer portals are often just used as landing page for different e-services (like as asset management, service request management). How do you see the evolution of customer portals in connection with trends like big data etc.

A case study on Berjaya Starbuck Coffee SDN BHD malaysia.

Question: "Can I block ads on Facebook or opt out of ads showing on my account?"

Facebook says: "If you don't want to see a specific ad, you can click the x on the top right corner of the ad and choose hide. This will ensure that you no longer see this ad.

You can't block Facebook ads entirely. Ads help keep Facebook free and we strive to only show ads that are relevant and interesting to you." (https://www.facebook.com/help/146952742043748)

Oct. 30, 2013, CNBC says "Excluding items, the company earned $621 million, or 25 cents per share, from $311 million, or 12 cents a share, in the year-earlier period. Revenue jumped 60 percent to $2.02 billion from $1.26 billion a year ago." (http://www.cnbc.com/id/101152256)

I do not want my students to be trek oxes for profit making by this or any other company. Many other educators do not seem to feel that way, though. Is my view wrong? Or, just naive?

Useful online consumer behaviour theories or frame works regards to online gambling?

I am interested in this topic but a little confused between these two terms.

Factors: lifestyle, cultural values and beliefs, symbols, traditions, cultural factors and consumer preferences when buying food and beverages.

Please provide your expertise on the more obvious publications as well as less traditional web presence (i.e., webpages, social media). What has worked for you and how did you implement it? How do you feel about press releases regarding research?

I'll note that my research is on medical students' perceptions of the health reform, so self-representation is a key component as I discuss findings on a national stage.