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Could you please recommend a good topic for my MBA-Dissertation mainly around Pharmaceutical marketing. I believe the Covid-19 will significantly impact the way Pharma marketing operated earlier.
The brand managers/digital marketers would probably struggle to figure out the balanced operating model in a post COVID-19 world to commercialize their brand in a highly regulated space (B2B2C) which was primarily driven by sales reps. It would be interesting to know how pandemic has transformed the prescriber behavior and will they be open for sales reps visits which remained virtual for considerable time.
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The global pandemic has caused pharma companies to invest massively in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Once the global emergency ends, this trend will continue. Why not do research on something related to "COVID-19 and the digital pharma marketing revolution"
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Is it possible to apply relational marketing in health care industry in order to maximize patients fidelity?
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Getting to personal level of patient, it is still possible to get rational with appeals of Quality, Expertise, Convenience, Costs, Value, etc.
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It has to do with the healthcare marketing and the research will take place in a private hospital. I actually need the proper literature review. Thank you in advance.
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Just found one more reference on the topic.
Attached as PDF.
Best
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Suggestions of recent articles or journals will be much appreciated!
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Thank you, George - Quite interesting observation!
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I am about to dig myself into & conduct a research on health marketing, more specifically health-consciousness & prevention in general. I would be more than happy to know which the top relevant papers in this field are. What is the best scale to measure health-consciousness & prevention in general?
I will do my research in Hungary. Should you be interested to collaborate to compare research findings in different countries/cultures, please let me know.
Thanks in advance.
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You may look for a validated scale developed by Gould (1990). 
Gould SJ (1990) Health consciousness and health behavior: the application of a new health consciousness scale. American journal of preventive medicine, Department of Marketing, Rutgers, State University of New Jersey, New Brunswick 08903. 6(4): 228–237.
Here are some more articles that you may use to modify/adapt health consciousness scale.
  • Kaskutas, Lee A., and Thomas K. Greenfield. "The role of health consciousness in predicting attention to health warning messages." American Journal of Health Promotion 11.3 (1997): 186-193.
  • Jayanti, Rama K., and Alvin C. Burns. "The antecedents of preventive health care behavior: An empirical study." Journal of the Academy of Marketing Science 26.1 (1998): 6-15.
  • Moorman, Christine, and Erika Matulich. "A model of consumers' preventive health behaviors: The role of health motivation and health ability." Journal of Consumer Research (1993): 208-228.
  • Hong, Hyehyun. "Scale development for measuring health consciousness: Re-conceptualization." 12th Annual International Public Relations Research Conference, Holiday Inn University of Miami Coral Gables, Florida. 2009.
Hope they help.
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Does anybody have information on where to find good market analysis research (revenues, future growth, etc.) on cell therapy. Interested particularly in Europe.
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There is a cell therapy industry group on LinkedIn 
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Gemifloxacin is the updated fluoroquinolone and promptly carries the highest efficacy over any other drug in respiratory tract infections or pneumonia. It has 5 folds more affinity than ciprofloxacin in binding and inhibiting bacterial topisomerase-IV and thus ensures less microbial resistance than ciprofloxacin. All clinical trials have established gemifloxacin as a potent and effective antibiotic in RTI. Its safety margin is almost equal to ciprofloxacin.
But I wonder, the market shows gemifloxacin as a potential negative growth medicine for a long time.
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Gemifloxacin is given for the treatment of Acute exacerbation of chronic bronchitis (AECB) and is compaarable to other known drugs in safety and efficacy in India.